Updated Top List Best Livestream Shopping Apps Of
[Top List] Best Livestream Shopping Apps Of
Today, we mostly shop online to avoid the hassle of shopping in physical stores. Instead of just clicking on items to buy, you can watch live videos where people show off products. Moreover, live shopping is getting popular because it feels more real and interactive.
However, there is still room for improvement for live shopping apps to make shopping better. This article explores the best live shopping appsto innovate your shopping experience.
Part 1. Top 10 Live Streaming Shopping Platforms To Consider in 2024
People look forward for live-streaming platforms that are easy to use and have many different things to buy. In 2024, some platforms have become popular because they offer features such as live videos. Since this is the highlight of this article, the following are the top 10 livestream shopping apps that are getting attention from shoppers:
1. Wondershare Virbo Live
Wondershare Virbo Live is an innovative platform that simplifies the process of live selling for users. It offers a comprehensive solution in a single place. From creating live shopping rooms to seamless broadcasts, everything is managed within this platform. Plus, AI integration enhances content creation and engagement during live streams. With a cloud-based operation, Virbo Live operates directly without downloading.
You can utilize the platform’s AI avatars or VTubers to host live shopping events. These avatars mimic natural movements and can be customized according to customer needs. They reflect various ethnicities, poses, and attire by ensuring relatability in every interaction.
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Key Features
- Wondershare Virbo Live ensures a diverse global audience can connect with the content. It supports multiple languages and accents, including English, German, and Japanese.
- This best live shopping appstreamlines content creation with AI-driven script generation. Users can generate engaging shopping scripts for live streams to save time.
- It enables users to enhance audience interaction by setting up automatic responses. By creating a customized Q&A database, users can connect with their audience more smartly.
Steps of Creating a Stream Room in Virbo Live
The live streaming selling app uses AI technology and generates customized avatars. This helps sellers connect better with their viewers and sell more products. Let’s learn more on how to make your stream room and start selling with Wondershare Virbo Live:
Step 1. Access the Online Tool for Creating Your Stream Room
Start by opening your preferred web browser and lead to the official Virbo Live website. On the main interface, head to the left side of the screen and click on the “Create Stream Room Now” button.
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Step 2. Begin Customizing Your Livestream Room
After entering the editing window of the tool, you’ll be able to personalize your AI avatars for live selling content. Proceed towards the “Create a Blank Livestream Room” button on the upper part of the window.
Step 3. Choose Your Favorite AI Avatar
In the next window, select the “AI avatars” tab at the top right corner. This opens a dialog box displaying various avatars in different poses and outfits. From there, opt for the avatar that best suits your needs. You can preview your selection on the right side of the window.
Step 4. Customize the Background According to Video Requirements
Now, click on the “Background” tab and choose the background that you want to use for showcasing your products. Select the category that suits your needs and proceed with the live-streaming setup. You can also use the “Upload background” button for adding media under defined requirements from Virbo Live.
Step 5. Include Text or Add Microphone for Live Interaction
Navigate to the left side of the screen for adding the script or finalize the nature of the content that will be spoken across the live video. Use the “Script lines” option for adding or generating a script for the live video. Conversely, you can access the “Human interaction” section to select the microphone for live interaction during streaming.
Step 6. Start Broadcasting Your Products Live
After finalizing all your selections, it is time to start live streaming. Simply hit the “Start Livestream” button from the top right corner of the screen to watch as your input comes to life in real time.
2. TikTok Shop
TikTok Shop offers a platform for seamless shopping experiences within the TikTok app. It integrates entertainment with commerce and allows brands to connect with audiences. With features like scalable ecosystems, TikTok Shop ensures a convenient shopping experience. Additionally, it offers integration with major platforms, including YouTube, Instagram, and Facebook.
Key Features
- Sellers can promote, sell, and engage with their audience in real time through live streaming.
- It has an Affiliate Program that allows shoppers to interact with thousands of content creators.
- This platform has an integrated in-app checkout to help in buyers’ journey. It streamlines the process by allowing users to discover and purchase items within the same platform.
3. Bambuser
Bambuser stands out due to its ability to increase engagement with social video commerce. It provides an immersive shopping experience that keeps customers coming back for more. Brands can welcome infinite customers into highly engaging shoppable videos on their native site. Also, Bambuser can be integrated into various platforms, including websites, social media channels, and mobile apps.
Key Features
- The app allows customers to complete their purchases while staying at the platform.
- The livestream shopping appoffers full white-labeling capabilities. This capability empowers users to customize the platform for their brand identity.
- Bambuser allows you to interact with the buyers with shoppable video calls.
4. Live Shopping by LiveMeUp
For engaging livestream shopping app, Live Shopping by LiveMeUp is a good option to consider. The platform brings the excitement of TikTok-style live video shopping or shoppable Instagram videos onto the Shopify-influenced ecosystem. This online forum stands out for its customizable video player and deep analytical procession. By integrating it into their Shopify store, businesses can drive higher conversion rates and customer interaction.
Key Features
- The app instantly loads videos without impacting your store’s speed.
- The integration with social platforms like YouTube, Facebook, and Instagram maximizes exposure.
- Live Shopping by LiveMeUp provides sellers with deep analytics related to customer data.
5. CommentSold
CommentSold is revolutionizing the live selling world with its diversified live selling features. This live-streaming selling app empowers businesses to transform their product listings. You can turn your online store into virtual events to broadcast across many channels. Apart from the basic social media platform support, it integrates with platforms like Shopify, Stripe, Sezzle, and more for a diversified experience.
Key Features
- With one-step integration, businesses can reach customers where they prefer to shop.
- Customers can easily cart and purchase items during live-stream shopping events.
- It automates time-consuming administrative tasks such as invoicing and inventory management.
6. SoldLive: FB & IG Live Selling
There aren’t many live-streaming selling app that seamlessly integrate with social platforms such as Facebook and Instagram. With a direct integration into Shopify admin platform, SoldLive simplifies the selling process. This feature makes it easy for shoppers to purchase during live sales. The automation offered by the app streamlines operations and saves businesses valuable resources.
Key Features
- Its integration with Facebook Live and Instagram Live allows businesses to connect to various social pages.
- This platform automates the live selling process, including generating invoices.
- You can live stream on various social platforms simultaneously using SoldLive’s system.
7. QVC Live
The QVC App is a mobile livestreaming shopping app for a seamless smartphone shopping experience. You can get it on iPhone, Android, tablet, and Apple TV. It offers exclusive deals, product discovery, and effortless transactions. Also, it has integration with QVC’s live television, which broadcasts content across 3 networks. The app allows for a transition between browsing products and watching live demonstrations.
Key Features
- You can make use of Voice Search features to make navigation even easier.
- With live television broadcasts streamed through the app, users can shop while watching.
- Timely notifications ensure that users never miss out on special promotions.
8. Showday Live & Shoppable Video
When looking for innovation in online video shopping app, Showday Live offers several exceptional features. Customers can purchase showcased products without leaving the video with an in-video cart. It integrates with every Shopify theme, requiring no code for installation. This integration ensures that product feeds and transactions are in synchronization with the Shopify store.
Key Features
- Showday can integrate with platforms, including Facebook, YouTube, and Google Analytics.
- It is equipped with a variety of engagement features like vouchers to convert viewers into customers.
- This app has marketing tools to gather and analyze valuable consumer data.
9. Facebook Live
Facebook Live enables businesses to connect with their audience or followers in real time. Also, you can drive meaningful communication with live polls and featured links. From personal broadcasts to large-scale events, it provides users with the tools they need. The app supports integrations with video conferencing software providers like Zoom and BlueJeans.
Key Features
- Sellers can respond to buyers’ questions and comments in real-time.
- By broadcasting live content directly to the Facebook Page, you can expand your reach.
- This lives selling apphelps you broadcast to Facebook Live from Messenger Rooms.
10. NTWRK
There are specific options in live selling when users want to showcase their products through live auctions. NTWRK is the premier destination for sellers looking to connect with a dynamic audience. Sellers can choose how they want to upload and manage their inventory. It can be done through the NTWRK seller dashboard or by syncing their Shopify account.
Key Features
- It provides sellers with innovative ways, including hosting live auctions and selling drops.
- You can integrate this app into an existing Shopify account.
- NTWRK is available on Google Play and App Store for mobile access.
Part 2. Comparative Overview of Top Live-Streaming Shopping Platforms
In this section, we’ll compare different the discussed live shopping apps that let businesses live-stream events. Each platform has its own special features, thus let’s see how they measure up against each other:
Platforms | Ratings | Availability and Integration | Effectiveness | AI Avatars | AI Voices | Ease-of-Use |
---|---|---|---|---|---|---|
Virbo Live | 4.9 | Web Based, Integrates with Most of Streaming Platforms | High | ✓ | ✓ | ✓ |
TikTok Shop | 4.6 | TikTok app | High | X | X | ✓ |
Bambuser Live Video Shopping | 4.8 | Websites, Social Media Channels, Mobile apps | High | X | X | X |
Live Shopping by LiveMeUp | 4.3 | Shopify, YouTube, Facebook, and Instagram | Low | X | X | ✓ |
CommentSold | 4.5 | Facebook, Instagram, Messenger, Shopify | Medium | X | X | X |
SoldLive: FB & IG Live Selling | 4.7 | Shopify | High | X | X | ✓ |
QVC Live | 4.4 | iOS, Android, Tablet, Apple TV | Low | X | X | X |
Showday Live & Shoppable Video | 4.6 | Shopify | Medium | X | X | ✓ |
Facebook Live | 4.3 | Web, Mobile | High | X | X | ✓ |
NTWRK | 4.2 | Online, iOS, Android | Low | X | X | X |
Conclusion
In conclusion, we’ve learned that live streaming is becoming essential for online shopping. Businesses are using it to connect with customers in real-time. In our comparison, we looked at different shoppable video streaming app. One standout platform is Wondershare Virbo Live, which is excellent at helping businesses create engaging streams. Its AI-powered avatars enhance customer interactions and generate more sales.
Conclusion
In conclusion, we’ve learned that live streaming is becoming essential for online shopping. Businesses are using it to connect with customers in real-time. In our comparison, we looked at different shoppable video streaming app. One standout platform is Wondershare Virbo Live, which is excellent at helping businesses create engaging streams. Its AI-powered avatars enhance customer interactions and generate more sales.
Live Chat With WooCommerce: Your Gateway to Successful Live Selling
E-commerce has reached an unprecedented level of fame all around the world. It provides convenience for buying and selling goods through accessible platforms. WooCommerce is one of those leading platforms that offer a satisfying e-commerce experience. Also, this platform is well-known for its exceptional functionality and infrastructure, which makes online selling easy.
What if you want a WooCommerce live chat feature to interact with your customers? This article presents benefits and ways to integrate live chat with WooCommerce to interact with customers. You can also learn about an innovative live-streaming platform that boosts your live sales.
Part 1. Overviewing WooCommerce E-Commerce and Its Utility in the Market
WooCommerce is a powerful e-commerce platform renowned for its adaptability. Its scalable nature allows you to start businesses of all sizes. The advanced customization options of WooCommerce make things effortless for users. Moreover, it provides a flexible selling experience, whether you’re selling products or services. Irrespective of its functionality, the live chat WooCommerce feature is absent from the platform.
People can use WooCommerce as a plugin for WordPress, the leading content management system. This open-source plugin helps users customize their online stores. By doing so, it allows sellers to meet their branding requirements. Also, you can manage inventory, order processing, payment gateways, and shipping details. Moreover, it provides a built-in geo-location support to detect customer’s address.
Features of WooCommerce
Many businesses are using WooCommerce for online stores throughout the world. Its impressive usability and accessibility help users in different e-commerce aspects. Provided are some features of WooCommerce that make it special for brand owners:
1. Inventory Management
It provides multiple inventory management options to track stock levels. You can receive notifications for short or out-of-stock products. Moreover, you can sort or filter products by price, popularity, ratings, latest, and more.
2. Pre-installed Payment Methods
To simplify payment processes, WooCommerce provides pre-installed payment gateways. You can choose any payment method, including Cash on Delivery, PayPal, and Credit Card payments.
3. Sell Anything
With WooCommerce, you can sell anything from real products to digital downloads. Moreover, this 100% open-source plugin allows you to sell anywhere with its global support.
4. Mobile Friendliness
WooCommerce ensures that your store looks equally beautiful on desktop and smartphone. Store owners can even turn their existing stores into mobile apps without custom coding.
Part 2. How To Add Live Chat Feature in WooCommerce?
Live chatting is an essential function for interacting with the audience for trustworthiness. Unfortunately, WooCommerce doesn’t provide a dedicated live chat feature. If you want to use this service, integrate it separately with a third-party source. For this purpose, you can use a reliable plugin that enables WooCommerce online chat.
LiveChat is a renowned customer service platform that provides a superb live experience. It helps to chat with customers and share their data with CRM. Moreover, the AI chatbots help to greet your store visitors with automated responses. They allow you to capture more leads and increase sales. Ultimately, LiveChat helps boost your store’s overall revenue.
Comprehensive Guide to Setting Up the LiveChat Plugin on WooCommerce
Using the LiveChat plugin is a good option to get alive chat for WooCommerce. The query is how to set up the plugin across your WooCommerce store. For this, the provided step-by-step resolves all queries involving setting up the LiveChat plugin:
- Step 1. First, you have to access the WordPress dashboard to enter the “Plugins” section. Then, hit the “Add New” button and write “LiveChat WooCommerce” to search for this plugin. Look for the “WordPress Live Chat Plugin for WooCommerce – LiveChat” in the results that appear. Once identified, click the “Install Now” button to proceed.
- Step 2. Upon installation, you need to hit the “Activate” widget. After that, sign up with your account on the “Integrate with LiveChat” screen.
- Step 3. When the log-in and installation process is complete, a chat widget appears on the website. Then, click on “Go to LiveChat” to start live chatting.
- Step 4. If you want to change the settings, select the “LiveChat” option in the WordPress dashboard. Next, hit “Settings” and turn on or turn off the desired options.
Part 3. Wondershare Virbo Live: Assisting Quality Livestream Selling
Live selling has set marketing expectations high for the sellers. Therefore, you should use an efficient live selling tool to stay competitive. To meet the standards, Wondershare Virbo Live is an intuitive and interactive live streaming tool to enhance your streaming quality. Most sellers don’t have the knowledge to market their items on WooCommerce. For this purpose, this simple and easy-to-use medium will help sellers grow revenue.
Moreover, this tool is compatible with all major social media platforms. This allows you to integrate live streams with YouTube, Facebook, Instagram, and more. You don’t need to download the platform as it supports cloud-based service. Another exciting feature is that you can introduce AI avatars or VTubers to your live sessions. Overall, this is the best live-streaming platform with AI-powered features.
Key Highlights of Wondershare Virbo Live
- The smart AI streamer allows you to translate text for dubbing into different languages. It helps accommodate a wider audience of different regions, ethnicities, and cultures.
- Wondershare Virbo Live helps create scripts for live selling. Its built-in AI Smart Script feature allows you to type or generate a script with instant prompts.
- Users can also change live stream templates and backgrounds. Moreover, it allows the addition of creative stickers for better customer engagement.
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Step-by-Step Guide to Creating a Streaming Room in Virbo Live
Many live-streaming tools exist, but Wondershare Virbo Live is the most recommended. It provides innovative AI-powered functions to facilitate users in a single platform. Here’s how you can create your streaming room using this tool:
- Step 1. Generate a Blank Live Streaming Room
Access the Virbo Live tool from its official website. You must select the “Create Stream Room Now” button from the display. On the new screen, navigate and select the “Create a Black Livestream Room” option. Upon doing so, you will get access to several live-streaming settings.
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- Step 2. Integrate Microphone for Human-Like Interaction
Now, press the “Human interaction” tab on the left of your screen to integrate the mic with this tool. You have to hit the “Turn Microphone on to Take Over” button under the “Microphone” sub-section. Also, you can move to the “AI Interaction” tab to create an automated Q&A session.
- Step 3. Customize Live Stream Template and Background
Wondershare Virbo Live presents different templates and backgrounds for users. Click on the “Background” tab from the top navigation bar to try stunning backgrounds. You can also select the “Template” tab to explore various templates for quick live streaming setup.
- Step 5. Pick Suitable AI Avatars for Your Live Event
To add more fun, hit the “AI Avatars” tab from the top navigation bar. This section shows creative avatars with different outfits and poses. You can choose the suitable one that demonstrates your personality. After selecting the avatar, you can preview it on the right side of the screen.
- Step 6. Start Your Livestream After All Settings
After customizing all the features according to your desire, click on the “Start livestream” button at the top right of the screen. The results will be displayed across the respective selection as you decide which platform you’ll be using for the livestream.
Part 4. Discussion: Why Should We Shift To Live Selling?
Live chatting services add more energy to your live events. As discussed, the WooCommerce online chat feature is essential to engage with potential customers. Some people still feel doubtful about whether they will get benefits or not. This section clarifies some potential benefits of shifting to live selling that users can get in the overall market:
- **Build Connections:**Live streams add a human touch in the live selling that connects viewers emotionally. So you can easily build relationships to increase your brand awareness.
- **Successful Selling:**People can understand what to expect from a product during the live stream. So, it results in successful live selling and reduced delivery returns.
- **Global Audience:**Unlike traditional selling strategies, live selling helps reach international audiences. You can showcase products or services from anywhere to gain worldwide customers.
- **Digital Experience:**Live selling is far ahead of the offline world. For this digital experience, shoppers don’t need to find reliable physical stores. Also, the digitalized live shopping experience is more entertaining and profitable.
Conclusion
This ultimate guide provides an overview of WooCommerce and its features. We have also explained a way to enable WooCommerce live chat. Moreover, we have introduced a live-streaming tool that can integrate with other social platforms. With Virbo Live, users can optimize their streams with features like AI avatars, script generation, and much more.
E-commerce has reached an unprecedented level of fame all around the world. It provides convenience for buying and selling goods through accessible platforms. WooCommerce is one of those leading platforms that offer a satisfying e-commerce experience. Also, this platform is well-known for its exceptional functionality and infrastructure, which makes online selling easy.
What if you want a WooCommerce live chat feature to interact with your customers? This article presents benefits and ways to integrate live chat with WooCommerce to interact with customers. You can also learn about an innovative live-streaming platform that boosts your live sales.
Part 1. Overviewing WooCommerce E-Commerce and Its Utility in the Market
WooCommerce is a powerful e-commerce platform renowned for its adaptability. Its scalable nature allows you to start businesses of all sizes. The advanced customization options of WooCommerce make things effortless for users. Moreover, it provides a flexible selling experience, whether you’re selling products or services. Irrespective of its functionality, the live chat WooCommerce feature is absent from the platform.
People can use WooCommerce as a plugin for WordPress, the leading content management system. This open-source plugin helps users customize their online stores. By doing so, it allows sellers to meet their branding requirements. Also, you can manage inventory, order processing, payment gateways, and shipping details. Moreover, it provides a built-in geo-location support to detect customer’s address.
Features of WooCommerce
Many businesses are using WooCommerce for online stores throughout the world. Its impressive usability and accessibility help users in different e-commerce aspects. Provided are some features of WooCommerce that make it special for brand owners:
1. Inventory Management
It provides multiple inventory management options to track stock levels. You can receive notifications for short or out-of-stock products. Moreover, you can sort or filter products by price, popularity, ratings, latest, and more.
2. Pre-installed Payment Methods
To simplify payment processes, WooCommerce provides pre-installed payment gateways. You can choose any payment method, including Cash on Delivery, PayPal, and Credit Card payments.
3. Sell Anything
With WooCommerce, you can sell anything from real products to digital downloads. Moreover, this 100% open-source plugin allows you to sell anywhere with its global support.
4. Mobile Friendliness
WooCommerce ensures that your store looks equally beautiful on desktop and smartphone. Store owners can even turn their existing stores into mobile apps without custom coding.
Part 2. How To Add Live Chat Feature in WooCommerce?
Live chatting is an essential function for interacting with the audience for trustworthiness. Unfortunately, WooCommerce doesn’t provide a dedicated live chat feature. If you want to use this service, integrate it separately with a third-party source. For this purpose, you can use a reliable plugin that enables WooCommerce online chat.
LiveChat is a renowned customer service platform that provides a superb live experience. It helps to chat with customers and share their data with CRM. Moreover, the AI chatbots help to greet your store visitors with automated responses. They allow you to capture more leads and increase sales. Ultimately, LiveChat helps boost your store’s overall revenue.
Comprehensive Guide to Setting Up the LiveChat Plugin on WooCommerce
Using the LiveChat plugin is a good option to get alive chat for WooCommerce. The query is how to set up the plugin across your WooCommerce store. For this, the provided step-by-step resolves all queries involving setting up the LiveChat plugin:
- Step 1. First, you have to access the WordPress dashboard to enter the “Plugins” section. Then, hit the “Add New” button and write “LiveChat WooCommerce” to search for this plugin. Look for the “WordPress Live Chat Plugin for WooCommerce – LiveChat” in the results that appear. Once identified, click the “Install Now” button to proceed.
- Step 2. Upon installation, you need to hit the “Activate” widget. After that, sign up with your account on the “Integrate with LiveChat” screen.
- Step 3. When the log-in and installation process is complete, a chat widget appears on the website. Then, click on “Go to LiveChat” to start live chatting.
- Step 4. If you want to change the settings, select the “LiveChat” option in the WordPress dashboard. Next, hit “Settings” and turn on or turn off the desired options.
Part 3. Wondershare Virbo Live: Assisting Quality Livestream Selling
Live selling has set marketing expectations high for the sellers. Therefore, you should use an efficient live selling tool to stay competitive. To meet the standards, Wondershare Virbo Live is an intuitive and interactive live streaming tool to enhance your streaming quality. Most sellers don’t have the knowledge to market their items on WooCommerce. For this purpose, this simple and easy-to-use medium will help sellers grow revenue.
Moreover, this tool is compatible with all major social media platforms. This allows you to integrate live streams with YouTube, Facebook, Instagram, and more. You don’t need to download the platform as it supports cloud-based service. Another exciting feature is that you can introduce AI avatars or VTubers to your live sessions. Overall, this is the best live-streaming platform with AI-powered features.
Key Highlights of Wondershare Virbo Live
- The smart AI streamer allows you to translate text for dubbing into different languages. It helps accommodate a wider audience of different regions, ethnicities, and cultures.
- Wondershare Virbo Live helps create scripts for live selling. Its built-in AI Smart Script feature allows you to type or generate a script with instant prompts.
- Users can also change live stream templates and backgrounds. Moreover, it allows the addition of creative stickers for better customer engagement.
Get Started Online Free Download
Step-by-Step Guide to Creating a Streaming Room in Virbo Live
Many live-streaming tools exist, but Wondershare Virbo Live is the most recommended. It provides innovative AI-powered functions to facilitate users in a single platform. Here’s how you can create your streaming room using this tool:
- Step 1. Generate a Blank Live Streaming Room
Access the Virbo Live tool from its official website. You must select the “Create Stream Room Now” button from the display. On the new screen, navigate and select the “Create a Black Livestream Room” option. Upon doing so, you will get access to several live-streaming settings.
Get Started Online Free Download
- Step 2. Integrate Microphone for Human-Like Interaction
Now, press the “Human interaction” tab on the left of your screen to integrate the mic with this tool. You have to hit the “Turn Microphone on to Take Over” button under the “Microphone” sub-section. Also, you can move to the “AI Interaction” tab to create an automated Q&A session.
- Step 3. Customize Live Stream Template and Background
Wondershare Virbo Live presents different templates and backgrounds for users. Click on the “Background” tab from the top navigation bar to try stunning backgrounds. You can also select the “Template” tab to explore various templates for quick live streaming setup.
- Step 5. Pick Suitable AI Avatars for Your Live Event
To add more fun, hit the “AI Avatars” tab from the top navigation bar. This section shows creative avatars with different outfits and poses. You can choose the suitable one that demonstrates your personality. After selecting the avatar, you can preview it on the right side of the screen.
- Step 6. Start Your Livestream After All Settings
After customizing all the features according to your desire, click on the “Start livestream” button at the top right of the screen. The results will be displayed across the respective selection as you decide which platform you’ll be using for the livestream.
Part 4. Discussion: Why Should We Shift To Live Selling?
Live chatting services add more energy to your live events. As discussed, the WooCommerce online chat feature is essential to engage with potential customers. Some people still feel doubtful about whether they will get benefits or not. This section clarifies some potential benefits of shifting to live selling that users can get in the overall market:
- **Build Connections:**Live streams add a human touch in the live selling that connects viewers emotionally. So you can easily build relationships to increase your brand awareness.
- **Successful Selling:**People can understand what to expect from a product during the live stream. So, it results in successful live selling and reduced delivery returns.
- **Global Audience:**Unlike traditional selling strategies, live selling helps reach international audiences. You can showcase products or services from anywhere to gain worldwide customers.
- **Digital Experience:**Live selling is far ahead of the offline world. For this digital experience, shoppers don’t need to find reliable physical stores. Also, the digitalized live shopping experience is more entertaining and profitable.
Conclusion
This ultimate guide provides an overview of WooCommerce and its features. We have also explained a way to enable WooCommerce live chat. Moreover, we have introduced a live-streaming tool that can integrate with other social platforms. With Virbo Live, users can optimize their streams with features like AI avatars, script generation, and much more.
Your Selling Strategy With LazLive Live Selling
Live shopping on platforms like **LazLive has become a major trend in Southeast Asian regions such as Malaysia. This shopping method involves hosts showcasing and selling their products to viewers in the live videos. Established companies and startups are entering the market to capitalize on this trend.
However, there is a need for tools to make cohesive and better content for seamless live streaming. This article will give you a comprehensive preview of the LazLive live-selling platform. We will also discuss a tool that will help you optimize your live selling experience by creating optimized content.
Part 1. A Basic Preview of LazLive Shopping Platform
Many content creators usually connect with their audience through live streaming. Audiences all around the world like to engage with sellers to buy products. For this purpose, LazLive provides an interactive experience with its live-streaming feature. Plus, it offers a compelling product line to its users to cater to everyone’s needs. Their products include basic necessities, self-care, entertainment, and fashion products.
Along with the diverse product range, the main interface of this live-streaming app is user-friendly. You will find vouchers and exclusive discounts on the main interface of this platform. Also, there is a search tab for ease, allowing you to search specific product names.
Reviews of Sellers and Buyers on LazLive Shopping
Throughout the internet, you will mostly find negative reviews about this platform. According to users’ responses, the app has insufficient product information. Buyers have to spend extra time watching uninterested products on this Lazada live selling platform. Besides this, sometimes the platform delivers the wrong item that is hard to return.
Sellers of products can’t schedule live streaming on this live shopping platform. Based on seller reviews, the app’s live stream performance does not meet basic standards. With all the responses in line, LazLive still has considerable user inflow and outflow in the Southeast Asian region.
How is LazLive a Good Option for Live Selling?
LazLive can be a good option for startups and small businesses looking for a cheap platform to grow. It can help in brand marketing and selling products by providing the following benefits:
- You can interact with customers directly with this live-streaming platform.
- This live shopping platform features your product in 360°.
- Users can have real-time purchasing options with this live-streaming platform.
- It helps you to promote vouchers and endorse your featured products through live streams.
Part 2. How To Create the Perfect Livestream Selling Environment in LazLive?
You can make your brand attractive and likable with live stream selling. It is a two-way communication that enhances the loyalty of customers. With some tips, you can make the selling environment more attractive in LazLive. Follow the below tips to create a perfect livestream selling environment:
1. Plan Your Content
Sellers should plan attractive content and storylines for live streaming. This content should be informative and engaging for the audience. Developing a script or outline will optimize your livestream presentation. You can present the features and benefits of the product to attract the audience.
2. Increase Your Audience Engagement With Live Giveaways
Audience engagement on live streams can increase through running giveaway campaigns. It will make your audience excited to try your products. Live-selling platforms such as LazLive offer live-stream vouchers to win customers’ attention. With the help of this feature, you can create anticipation among the audience for your future livestream.
3. Promote Live Sale Before and After
It is essential to create hype around your selling events. You can share video ad teasers on social media platforms and email your target leads to promote your stream. Lazada’s live selling platform provides a sharing option to help you promote your live sale. Also, you can encourage your audience to share live videos while streaming.
4. Use the Power of Influencers
Influencers can engage their followers and empower them to buy products. These influencers might help you increase the efficiency of the live-selling Lazada events. You should collaborate with influencers who have loyal followers to boost your brand image.
5. Select a Sophisticated Livestreaming Tool
You can use a livestreaming tool to effectively showcase your product. Tools have some features to facilitate you in creating professional-looking live streams. With this, you don’t need to generate live-stream videos from scratch. Wondershare Virbo Live is one of those tools that has advanced features, allowing you to make engaging videos.
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Part 3. Improve Live Selling Revenue in LazLive With Wondershare Virbo Live
As mentioned earlier, one of the most important elements for successful live selling is selecting the right tool for streaming. When it comes to improving revenue, you can integrate some features in streams to generate sales. Streamers can look to incorporate engaging concepts and visuals to attract the audience. Wondershare Virbo Live offers AI-driven avatars to create a visually engaging atmosphere during live events.
These AI avatars or VTubers can perfectly mimic natural movements to engage the buyers. This will ensure authenticity and connection in every interaction during live shopping. You can also use multiple language features of the tool to break language barriers. With the help of such language options, you can reach a diverse audience through a single platform.
Noting the Best Features of Wondershare Virbo Live
- It offers a customizable Q&A repository to set an automatic response to audience questions. It instantly helps users interact with their audience by answering their most frequently asked questions.
- This tool allows microphone integration to drive AI streamers to speak in real-time. Not only does this promote live audience interaction, but it is also a great way to keep actual identity behind the curtains.
- Wondershare Virbo Live is compatible with many platforms like YouTube and TikTok. It also supports live streaming on LazLive, Shopee, and similar platforms.
Steps To Create Stream Room Using Wondershare Virbo Live
Sellers can use this tool to create optimized live-stream videos for audiences. Below are the steps to create a stream room using Wondershare Virbo Live:
- Step 1. Access Tool To Create Stream Room
Firstly, access this tool online by visiting the official website on your browser. Open its main interface and click the “Create Stream Room Now” button on the left.
Get Started Online Free Download
- Step 2. Create a Blank Live Stream Room
Upon reaching a new window, hit the “Create a Blank Live Stream Room” button at the top of the screen. Next, you will find many options to help you create a personalized video stream.
- Step 3. Choose Your Required AI Avatar
Once you reach the editing window, select the “AI avatars” tab on the top. A dialog box will open with different avatars in different dresses and poses. Then, as required, choose any of them, and it will appear on the right side of the screen.
- Step 4. Adjust Changes in Background
Afterward, opt for the “Background” tab to choose a background for product representation. You can choose different options or add your personalized background with the “Upload background” option.
- Step 5. Add Script for Livestream Video
To add the script for the live stream video, you are provided with 3 different scenarios. If you intend to have more human interaction, go to the respective section. Select the appropriate sub-section through which you want to interact with your audience. If you go for “Text,” add the text, which will be limited to 1000 words or less. Set up the dubbing audio using the respective option on the top.
On the other hand, you can define the language through the “Translate to” menu and click “Translate.” If you are not going to translate the text, click “Add text” to conclude by adding the script for the live stream video.
- Step 6. Initiate Livestreaming of Your Products
After defining all settings, press the “Start Livestream” button at the top right to start interacting with your customers.
Conclusion
Platforms like LazLive will allow you to do live streaming with its easy-to-use interface. This platform allows you to interact with the target audience to increase revenue. We recommend using tools like Wondershare Virbo Live to polish your streams further. It is an AI-powered tool that can help you create live-streaming videos in multiple languages to make your streaming effective.
Live shopping on platforms like **LazLive has become a major trend in Southeast Asian regions such as Malaysia. This shopping method involves hosts showcasing and selling their products to viewers in the live videos. Established companies and startups are entering the market to capitalize on this trend.
However, there is a need for tools to make cohesive and better content for seamless live streaming. This article will give you a comprehensive preview of the LazLive live-selling platform. We will also discuss a tool that will help you optimize your live selling experience by creating optimized content.
Part 1. A Basic Preview of LazLive Shopping Platform
Many content creators usually connect with their audience through live streaming. Audiences all around the world like to engage with sellers to buy products. For this purpose, LazLive provides an interactive experience with its live-streaming feature. Plus, it offers a compelling product line to its users to cater to everyone’s needs. Their products include basic necessities, self-care, entertainment, and fashion products.
Along with the diverse product range, the main interface of this live-streaming app is user-friendly. You will find vouchers and exclusive discounts on the main interface of this platform. Also, there is a search tab for ease, allowing you to search specific product names.
Reviews of Sellers and Buyers on LazLive Shopping
Throughout the internet, you will mostly find negative reviews about this platform. According to users’ responses, the app has insufficient product information. Buyers have to spend extra time watching uninterested products on this Lazada live selling platform. Besides this, sometimes the platform delivers the wrong item that is hard to return.
Sellers of products can’t schedule live streaming on this live shopping platform. Based on seller reviews, the app’s live stream performance does not meet basic standards. With all the responses in line, LazLive still has considerable user inflow and outflow in the Southeast Asian region.
How is LazLive a Good Option for Live Selling?
LazLive can be a good option for startups and small businesses looking for a cheap platform to grow. It can help in brand marketing and selling products by providing the following benefits:
- You can interact with customers directly with this live-streaming platform.
- This live shopping platform features your product in 360°.
- Users can have real-time purchasing options with this live-streaming platform.
- It helps you to promote vouchers and endorse your featured products through live streams.
Part 2. How To Create the Perfect Livestream Selling Environment in LazLive?
You can make your brand attractive and likable with live stream selling. It is a two-way communication that enhances the loyalty of customers. With some tips, you can make the selling environment more attractive in LazLive. Follow the below tips to create a perfect livestream selling environment:
1. Plan Your Content
Sellers should plan attractive content and storylines for live streaming. This content should be informative and engaging for the audience. Developing a script or outline will optimize your livestream presentation. You can present the features and benefits of the product to attract the audience.
2. Increase Your Audience Engagement With Live Giveaways
Audience engagement on live streams can increase through running giveaway campaigns. It will make your audience excited to try your products. Live-selling platforms such as LazLive offer live-stream vouchers to win customers’ attention. With the help of this feature, you can create anticipation among the audience for your future livestream.
3. Promote Live Sale Before and After
It is essential to create hype around your selling events. You can share video ad teasers on social media platforms and email your target leads to promote your stream. Lazada’s live selling platform provides a sharing option to help you promote your live sale. Also, you can encourage your audience to share live videos while streaming.
4. Use the Power of Influencers
Influencers can engage their followers and empower them to buy products. These influencers might help you increase the efficiency of the live-selling Lazada events. You should collaborate with influencers who have loyal followers to boost your brand image.
5. Select a Sophisticated Livestreaming Tool
You can use a livestreaming tool to effectively showcase your product. Tools have some features to facilitate you in creating professional-looking live streams. With this, you don’t need to generate live-stream videos from scratch. Wondershare Virbo Live is one of those tools that has advanced features, allowing you to make engaging videos.
Get Started Online Free Download
Part 3. Improve Live Selling Revenue in LazLive With Wondershare Virbo Live
As mentioned earlier, one of the most important elements for successful live selling is selecting the right tool for streaming. When it comes to improving revenue, you can integrate some features in streams to generate sales. Streamers can look to incorporate engaging concepts and visuals to attract the audience. Wondershare Virbo Live offers AI-driven avatars to create a visually engaging atmosphere during live events.
These AI avatars or VTubers can perfectly mimic natural movements to engage the buyers. This will ensure authenticity and connection in every interaction during live shopping. You can also use multiple language features of the tool to break language barriers. With the help of such language options, you can reach a diverse audience through a single platform.
Noting the Best Features of Wondershare Virbo Live
- It offers a customizable Q&A repository to set an automatic response to audience questions. It instantly helps users interact with their audience by answering their most frequently asked questions.
- This tool allows microphone integration to drive AI streamers to speak in real-time. Not only does this promote live audience interaction, but it is also a great way to keep actual identity behind the curtains.
- Wondershare Virbo Live is compatible with many platforms like YouTube and TikTok. It also supports live streaming on LazLive, Shopee, and similar platforms.
Steps To Create Stream Room Using Wondershare Virbo Live
Sellers can use this tool to create optimized live-stream videos for audiences. Below are the steps to create a stream room using Wondershare Virbo Live:
- Step 1. Access Tool To Create Stream Room
Firstly, access this tool online by visiting the official website on your browser. Open its main interface and click the “Create Stream Room Now” button on the left.
Get Started Online Free Download
- Step 2. Create a Blank Live Stream Room
Upon reaching a new window, hit the “Create a Blank Live Stream Room” button at the top of the screen. Next, you will find many options to help you create a personalized video stream.
- Step 3. Choose Your Required AI Avatar
Once you reach the editing window, select the “AI avatars” tab on the top. A dialog box will open with different avatars in different dresses and poses. Then, as required, choose any of them, and it will appear on the right side of the screen.
- Step 4. Adjust Changes in Background
Afterward, opt for the “Background” tab to choose a background for product representation. You can choose different options or add your personalized background with the “Upload background” option.
- Step 5. Add Script for Livestream Video
To add the script for the live stream video, you are provided with 3 different scenarios. If you intend to have more human interaction, go to the respective section. Select the appropriate sub-section through which you want to interact with your audience. If you go for “Text,” add the text, which will be limited to 1000 words or less. Set up the dubbing audio using the respective option on the top.
On the other hand, you can define the language through the “Translate to” menu and click “Translate.” If you are not going to translate the text, click “Add text” to conclude by adding the script for the live stream video.
- Step 6. Initiate Livestreaming of Your Products
After defining all settings, press the “Start Livestream” button at the top right to start interacting with your customers.
Conclusion
Platforms like LazLive will allow you to do live streaming with its easy-to-use interface. This platform allows you to interact with the target audience to increase revenue. We recommend using tools like Wondershare Virbo Live to polish your streams further. It is an AI-powered tool that can help you create live-streaming videos in multiple languages to make your streaming effective.
Master Amazon Live: Features, Pro Tips and Future Trends
Going live on Amazon is a great way to drive sales and traffic to your product. The platforms work in a similar way to other livestreaming services including Facebook and Taobao. Sellers can use Amazon Live streaming to drive trading and brand awareness of their products. In this article, we explore the Amazon Live streaming shopping experience including the key features and pro tips.
Part 1: Live on Amazon: A Game-Changer for Sellers
Amazon has been hosting many live streams where sellers promote a wide range of products. With Amazon Live Events, thousands of creators and influencers sell products and demonstrate how they work. This type of livestream shopping is an effective marketing strategy. It allows a personable host to demonstrate products while shoppers talk about their experience and ask any burning questions.
01 What is Amazon Live Streaming?
Amazon Live Streaming is an interactive fee that allows brands to show live videos for their products. You can introduce your brands to the audience and demonstrate how products work. With Amazon Live, sellers highlight their product listings and create banners for customers using product promotions on a carousel below each live video. On the other hand, customers interact with the live video by asking questions in the comment sections or chatting with hosts.
02 Who Can Benefit from Amazon Live?
Amazon Live streaming sales focus on the desires of the shoppers to know more about a product. It is also based on the tendency of online shoppers to impulse buy. By providing instant answers to shoppers, sellers can minimize the guesswork and boost sales.
- Shoppers: Discover new products and see them in demonstrated action before making a purchase. They can also ask questions in real time and get additional information.
- Seller and Brands: Increased product awareness and sales with the potential for building brand image.
- Influencers: A new income stream and access to a wider audience while building relationships with brands.
- Fans of Influencers: Get to know their favorite personalities better and get exclusive deals or discounts from their recommendations.
- Anyone Seeking Entertainment: Amazon Livestream can be a source of entertainment with DIY projects and demonstrations.
03 Is Amazon Live Streaming Right for You?
Amazon Live is an effective tool for starting a major sale or increasing the overall awareness of your product. The program streams live videos on the Amazon Live homepage to your brand’s product details pages giving you more exposure. You can speak about your products or simply demonstrate how they work. This makes Amazon Live a highly engaging promotional tool that sellers and influencers can use to drive more informed shoppers to buy their products, Here are some pros and cons of using Amazon Sale live streaming:
Pros
- A free live-streaming platform for sellers
- Offers creative tools and resources to effectively promote your products
- Amazon Live selling is a small part of the growing market and offers the opportunity for brands to scale
Cons
- Low consumer engagement rates with low-quality videos
- You will still need a creative team with resources to represent your brand well
- Amazon Live is still a fledging service and does not offer influencer marketing nor have its own place on Amazon’s website navigation yet
Part 2: Step Guidance: Getting Started with Amazon Live
To create a livestream on Amazon, you need to be a U.S. Professional Seller either registered as a U.S. Vendor or in the Amazon Brand Registry. Sellers who meet the requirements can create their livestreams through the Amazon Live Creator mobile app.
With Amazon streaming live service, you can record Livestream in advance and schedule them to go up at a later date or go Live in real-time. This will usually depend on your goals and the kind of interaction you want with your audience. In any case, Amazon recommends the use of an external camera and a video encounter instead of your mobile phone to ensure quality video. Although you can use either, an external camera gives you an edge in terms of quality. Let’s have a look at a detailed step-by-step guide to getting started with Amazon Live:
Step 1 Create an Amazon Live Account
Download the Amazon Live Creator app from the Apps Store. The app is currently only available for iOS and will work on iPhone or iPad. Sign into your Seller, Influencer, or Vendor account and create a Live Account.
Step 2 Enter Details of your Product or Brand
Choose your brand and enter the desired profile name. Edit your profile the way you like to be a true representation of your brand.
Step 3 Add Products to Your Livestream
Choose the products you want to add to your livestream. These are the products that you want to promote and use to engage with your viewers.
Step 4 Set Up Your Amazon Livestream
With the product added, you are ready to set up your live stream. Take some time in the practice mode to familiarize yourself with the platform, and prepare your talking points. Also, come up with responses to possible customer questions and any other important information. Although Amazon Live is free, you can also consider using Amazon advertising to reach a wider audience.
Step 5 Go Live
Once everything is ready, enter your stream time and start time. You can view your analytics from the homepage and see how well the live stream is performing.
Once published, Amazon Live events can be found on the Amazon.com/Live page . They are also discoverable in Amazon stores, product detail pages, and the Amazon mobile app under “Amazon Live.” A well-presented Amazon Live stream will:
- Build a community by communicating and engaging with consumers
- Entice viewers to take action
- Reduce pre-purchase support requests, such as live chat
- Generate sales
- Lower returns by providing essential details and answers
Bonus Tip: Enhanced Live Streaming with AI (Future Trends)
As artificial intelligence continues to touch every aspect of life, brands can leverage this technology to offer more personalized content to their audience. Virbo Live offers you an ultimate AI streamer experience where you can host live shopping with an AI streamer. Instead of creating content from scratch, choose an AI streamer to interact with your audience, saving the time and cost of hiring a human streamer. Embark on this transformative streaming journey, and keep your audience engaged even without your direct involvement.
01 Leveraging Virbo AI streaming for sales and shopping
Virbo Live offers you access to multi-lingual AI-driven avatars or Vtubers that will sell your products and interact with your viewers in real time. The AI-powered avatars can provide more information about your products and answer questions from your viewers. By automating the streaming process, you can transform your viewers’ experience while boosting your revenue.
As Amazon Live becomes more popular among sellers and buyers, any solution that would make the work of sellers easier is worth exploring. Virbo Live offers you an excellent solution to live stream your products without the heavy budget of hiring a creative team. You only need to select an Avatar of your choice, generate a script, and allow the avatar to do the rest.
02 Simplified workflow and better viewer experience with Virbo Live
Virbo Live offers you a simplified workflow for a better viewer experience by creating a realistic and seamless interaction with the audience. Although the avatars are AI-powered, they can interact freely with the audience, ensuring they have perfect information before making a purchase. Some of the features that make Virbo Live such a powerful tool include:
- Realistic AI-driven Avatars: Interact with and keep your viewers engaged by mimicking natural movements perfectly.
- AI Live Shopping Script Generation: Automatically generate a script for your AI streamer by adding details about your product
- Multiple Languages and Accents: Automatically translate your script to desired a language and integrate the right accent for your viewers
- Customizable Q&A Repository: Create a personalized Q&A database so that your AI streamer can connect with your viewers better and offer realistic solutions
- Interaction Through Text: Trigger your AI streamer to automatically speak your text and engage with the viewers
Conclusion
Amazon Live lets sellers and influencers promote products through live streaming. Get started easily, interact with your audience, and showcase your products. Try Virbo Live ‘s AI streamers for a cost-effective and efficient alternative.
Going live on Amazon is a great way to drive sales and traffic to your product. The platforms work in a similar way to other livestreaming services including Facebook and Taobao. Sellers can use Amazon Live streaming to drive trading and brand awareness of their products. In this article, we explore the Amazon Live streaming shopping experience including the key features and pro tips.
Part 1: Live on Amazon: A Game-Changer for Sellers
Amazon has been hosting many live streams where sellers promote a wide range of products. With Amazon Live Events, thousands of creators and influencers sell products and demonstrate how they work. This type of livestream shopping is an effective marketing strategy. It allows a personable host to demonstrate products while shoppers talk about their experience and ask any burning questions.
01 What is Amazon Live Streaming?
Amazon Live Streaming is an interactive fee that allows brands to show live videos for their products. You can introduce your brands to the audience and demonstrate how products work. With Amazon Live, sellers highlight their product listings and create banners for customers using product promotions on a carousel below each live video. On the other hand, customers interact with the live video by asking questions in the comment sections or chatting with hosts.
02 Who Can Benefit from Amazon Live?
Amazon Live streaming sales focus on the desires of the shoppers to know more about a product. It is also based on the tendency of online shoppers to impulse buy. By providing instant answers to shoppers, sellers can minimize the guesswork and boost sales.
- Shoppers: Discover new products and see them in demonstrated action before making a purchase. They can also ask questions in real time and get additional information.
- Seller and Brands: Increased product awareness and sales with the potential for building brand image.
- Influencers: A new income stream and access to a wider audience while building relationships with brands.
- Fans of Influencers: Get to know their favorite personalities better and get exclusive deals or discounts from their recommendations.
- Anyone Seeking Entertainment: Amazon Livestream can be a source of entertainment with DIY projects and demonstrations.
03 Is Amazon Live Streaming Right for You?
Amazon Live is an effective tool for starting a major sale or increasing the overall awareness of your product. The program streams live videos on the Amazon Live homepage to your brand’s product details pages giving you more exposure. You can speak about your products or simply demonstrate how they work. This makes Amazon Live a highly engaging promotional tool that sellers and influencers can use to drive more informed shoppers to buy their products, Here are some pros and cons of using Amazon Sale live streaming:
Pros
- A free live-streaming platform for sellers
- Offers creative tools and resources to effectively promote your products
- Amazon Live selling is a small part of the growing market and offers the opportunity for brands to scale
Cons
- Low consumer engagement rates with low-quality videos
- You will still need a creative team with resources to represent your brand well
- Amazon Live is still a fledging service and does not offer influencer marketing nor have its own place on Amazon’s website navigation yet
Part 2: Step Guidance: Getting Started with Amazon Live
To create a livestream on Amazon, you need to be a U.S. Professional Seller either registered as a U.S. Vendor or in the Amazon Brand Registry. Sellers who meet the requirements can create their livestreams through the Amazon Live Creator mobile app.
With Amazon streaming live service, you can record Livestream in advance and schedule them to go up at a later date or go Live in real-time. This will usually depend on your goals and the kind of interaction you want with your audience. In any case, Amazon recommends the use of an external camera and a video encounter instead of your mobile phone to ensure quality video. Although you can use either, an external camera gives you an edge in terms of quality. Let’s have a look at a detailed step-by-step guide to getting started with Amazon Live:
Step 1 Create an Amazon Live Account
Download the Amazon Live Creator app from the Apps Store. The app is currently only available for iOS and will work on iPhone or iPad. Sign into your Seller, Influencer, or Vendor account and create a Live Account.
Step 2 Enter Details of your Product or Brand
Choose your brand and enter the desired profile name. Edit your profile the way you like to be a true representation of your brand.
Step 3 Add Products to Your Livestream
Choose the products you want to add to your livestream. These are the products that you want to promote and use to engage with your viewers.
Step 4 Set Up Your Amazon Livestream
With the product added, you are ready to set up your live stream. Take some time in the practice mode to familiarize yourself with the platform, and prepare your talking points. Also, come up with responses to possible customer questions and any other important information. Although Amazon Live is free, you can also consider using Amazon advertising to reach a wider audience.
Step 5 Go Live
Once everything is ready, enter your stream time and start time. You can view your analytics from the homepage and see how well the live stream is performing.
Once published, Amazon Live events can be found on the Amazon.com/Live page . They are also discoverable in Amazon stores, product detail pages, and the Amazon mobile app under “Amazon Live.” A well-presented Amazon Live stream will:
- Build a community by communicating and engaging with consumers
- Entice viewers to take action
- Reduce pre-purchase support requests, such as live chat
- Generate sales
- Lower returns by providing essential details and answers
Bonus Tip: Enhanced Live Streaming with AI (Future Trends)
As artificial intelligence continues to touch every aspect of life, brands can leverage this technology to offer more personalized content to their audience. Virbo Live offers you an ultimate AI streamer experience where you can host live shopping with an AI streamer. Instead of creating content from scratch, choose an AI streamer to interact with your audience, saving the time and cost of hiring a human streamer. Embark on this transformative streaming journey, and keep your audience engaged even without your direct involvement.
01 Leveraging Virbo AI streaming for sales and shopping
Virbo Live offers you access to multi-lingual AI-driven avatars or Vtubers that will sell your products and interact with your viewers in real time. The AI-powered avatars can provide more information about your products and answer questions from your viewers. By automating the streaming process, you can transform your viewers’ experience while boosting your revenue.
As Amazon Live becomes more popular among sellers and buyers, any solution that would make the work of sellers easier is worth exploring. Virbo Live offers you an excellent solution to live stream your products without the heavy budget of hiring a creative team. You only need to select an Avatar of your choice, generate a script, and allow the avatar to do the rest.
02 Simplified workflow and better viewer experience with Virbo Live
Virbo Live offers you a simplified workflow for a better viewer experience by creating a realistic and seamless interaction with the audience. Although the avatars are AI-powered, they can interact freely with the audience, ensuring they have perfect information before making a purchase. Some of the features that make Virbo Live such a powerful tool include:
- Realistic AI-driven Avatars: Interact with and keep your viewers engaged by mimicking natural movements perfectly.
- AI Live Shopping Script Generation: Automatically generate a script for your AI streamer by adding details about your product
- Multiple Languages and Accents: Automatically translate your script to desired a language and integrate the right accent for your viewers
- Customizable Q&A Repository: Create a personalized Q&A database so that your AI streamer can connect with your viewers better and offer realistic solutions
- Interaction Through Text: Trigger your AI streamer to automatically speak your text and engage with the viewers
Conclusion
Amazon Live lets sellers and influencers promote products through live streaming. Get started easily, interact with your audience, and showcase your products. Try Virbo Live ‘s AI streamers for a cost-effective and efficient alternative.
RTMP Streaming on Instagram: A Comprehensive Tutorial
Professionals and content creators now use different social media platforms for live streaming. There are many big names on these platforms, such as Instagram . Instagram is one of the most-used networks, with over 2 billion monthly active users. Using this live-stream platform is always a plus for companies and individuals.
However, the discussion is about how to stream to Instagram with an RTMP. This detailed guide helps you in using RTMP Instagram for live streaming. Furthermore, you will also learn about a recommended tool that offers AI-powered features for broadcasting.
Part 1. Some Rules and Requirements To Understand Before Live Streaming on Instagram
Like every platform, Instagram has some protocols for broadcasting content to global audiences. Therefore, learning the rules and requirements before going live on Instagram is necessary. First, your account should be at least 30 days old; otherwise, they can restrict your stream.
There is a rule that you can go live for 4 hours per stream without retakes. This length was increased from 60 minutes in the recent update. Also, you can repost a live video on your profile if it is more than 15 minutes long. Instagram allows you to schedule a stream from 1 hour to 90 days in advance.
The initial requirement of Instagram Live RTMP is that your content be respectful and updated. Additionally, you need to set your stream to 1920x1080 resolution on a vertical camera. Meanwhile, Instagram gives leverage on the number of followers so that you can start with minimum viewers. Also, there is no need to have a business account for live streaming.
Part 2. How To Live Stream to Instagram With an RTMP?
Setting high-quality live streams encourages people to tune into your broadcast. For this purpose, you need a seamless encoder like OBS . Unfortunately, Instagram doesn’t officially support third-party encoders. To solve this query, you need an effective solution.
Therefore, the following steps guide streaming on Instagram with an RTMP (Real-Time Messaging Protocol). You will also learn how to set the required parameters in this comprehensive guide:
- Step 1. Start with downloading and launching OBS Studio on your PC. The first thing to do is set up vertical camera dimensions for RTMP Instagram live streaming. To access the settings window, hit the “Settings” option in the “Controls” panel.
- Step 2. Look for the “Video” tab in the “Settings” window that opens. After that, enter “1080x1920” in the “Base (Canvas) Resolution” bar. Similarly, add a “1080x1920” value in the “Output (Scaled) Resolution” bar to set a 9:16 aspect ratio for vertical display. Then, hit the “OK” button to apply these changes to your Instagram streams.
- Step 3. After that, you need to add external sources to the scene. Click on the “+” icon in the “Scenes” panel or rename the scene. Once the scene is created, hit the “+” icon of the “Sources” panel. Then, select the “Video Capture Device” option from the menu and rename the device to your liking. After that, choose the video capture device from the “Device” dropdown and hit the “OK” option. Similarly, you can select the “Audio Input Capture” option to introduce an audio device.
- Step 4. To add text overlays on your stream, hit the “+” icon again in the “Sources” panel. Choose the “Text (GDI+)” option and rename your overlay. On the next window, insert your text in the “Text” box. Then, click the “Select Font” button and choose your required font style and size. Additionally, you can change font color, opacity, alignment, background, and more. After customizing the text, hit the “OK” button to save the overlay in the sources section.
- Step 5. Afterward, select the “Stream” option in the settings window of OBS Studio. Set the “Service” to “Custom” from the dropdown. Then, you need to enter the server and stream key to proceed.
- Step 6. To get the server and stream key, visit rtmp.in on your browser. On the main interface of this Instagram RTMP, hit the “GO LIVE ON INSTAGRAM” widget. Then, it asks you to log in to your Instagram account.
- Step 7. Once you’re logged in, it gives you a stream server URL and Stream key. First, copy the Server link and return to the OBS Studio software. Then, paste the link in the “Server” bar. After that, open the RTMP site again and hit the “Create New Broadcast” option.
You can also give a name to your broadcast in the “Broadcast Title” bar. After creating the broadcast, it shows the “Stream Key,” which you can copy. Then, move again to the OBS Stream setting panel and paste the key in the “Stream Key” bar. Lastly, hit the “Apply” option to save all these settings for your stream.
- Step 8. After getting ready, choose the “Start Streaming” option from the “Controls” panel. It starts your stream with selected parameters. To stop the stream, you can select the “Stop Streaming” option.
Part 3. How To Attract a Better Audience During Live Streaming on Instagram?
OBS Studio is an efficient software but offers limited functionality when it comes to engaging streams. Thus, you need an advanced solution that can help you reach global audiences through live streaming. For this purpose, Wondershare Virbo Live becomes an unsung hero for you. It provides AI-powered functions that help to start creative streams and generate more leads.
Moreover, the handy controls of Wondershare Virbo Live allow you to customize live streams to your requirements. Therefore, you can start streaming for different purposes, such as marketing, brand awareness, and more. Additionally, it allows you to set automatic responses and create a Q&A database to keep your audience engaged. Plus, it allows you to select creative AI avatars with different poses and outfits.
Key Features of Virbo Live
- You can choose different templates and backgrounds for a stunning streaming appearance.
- Users can write or generate scripts manually using the AI Smart Script feature. For this, they need to add prompts according to the script’s purpose.
- This tool helps to translate scripts into multiple languages and accents. Also, you can get dubbed audio in different AI voices.
Simple Guide To Start Live Streaming Using Wondershare Virbo Live
Many live streaming tools exist, but Wondershare Virbo Live provides more controls. Now, the thing is how to create a live stream room with this tool. For this, follow the given steps one by one to start live streaming with Virbo Live:
- Step 1. Visit the Official Site To Create a Stream Room
First,open theofficial website of Wondershare Virbo Live tool on your device. Navigate to the window and hit the “Create Stream Room Now” button. Upon doing that, it takes you inside the main interface of the tool.
Get Started Online Free Download
- Step 2. Advance To Create a Blank Livestream Room
Once you get to the tool’s home screen, select the “Create a Blank Livestream Room” option. Then, you can try different customization features to make your livestream room look stunning.
- Step 3. Customize Your Livestream Template and Background
After that, click on the “Template” tab to explore different templates. Choose a template that suits live streaming needs. Furthermore, open the “Background” tab from the same window to check exciting background options. You can select different backgrounds from variating categories in the same window.
- Step 4. Add Script or Use AI Script Generator
Then, you need to provide the script for translation or dubbing. Select the “Text” given in the left side section for this. It provides a text box to type or paste your script text. Choose the “AI Smart Script” option from the bottom left corner if you don’t have a script. Add prompts there, and it will generate your scripts instantly.
- Step 5. Select Creative AI Avatars According to Requirement
Select the “AI avatars” tab to unveil creative avatars. There is also a whole range of AI avatars to choose from. After selecting the one that suits your motive, you can preview your selected AI avatar before launching the stream.
- Step 6. Start Your Livestream With All Selections
After finalizing all the options, you canproceed to start your stream. Select the “Start livestream” option from the top right corner in the same window.
Conclusion
Conclusively, this article intends to provide information about rules and requirements for live streaming on Instagram. You also learned how to live stream to Instagram with an RTMP like OBS Studio. Tools like Wondershare Virbo Live simplify your live streams with AI integration. Also, you can make your broadcast exciting for viewers by using different interactive elements.
Professionals and content creators now use different social media platforms for live streaming. There are many big names on these platforms, such as Instagram . Instagram is one of the most-used networks, with over 2 billion monthly active users. Using this live-stream platform is always a plus for companies and individuals.
However, the discussion is about how to stream to Instagram with an RTMP. This detailed guide helps you in using RTMP Instagram for live streaming. Furthermore, you will also learn about a recommended tool that offers AI-powered features for broadcasting.
Part 1. Some Rules and Requirements To Understand Before Live Streaming on Instagram
Like every platform, Instagram has some protocols for broadcasting content to global audiences. Therefore, learning the rules and requirements before going live on Instagram is necessary. First, your account should be at least 30 days old; otherwise, they can restrict your stream.
There is a rule that you can go live for 4 hours per stream without retakes. This length was increased from 60 minutes in the recent update. Also, you can repost a live video on your profile if it is more than 15 minutes long. Instagram allows you to schedule a stream from 1 hour to 90 days in advance.
The initial requirement of Instagram Live RTMP is that your content be respectful and updated. Additionally, you need to set your stream to 1920x1080 resolution on a vertical camera. Meanwhile, Instagram gives leverage on the number of followers so that you can start with minimum viewers. Also, there is no need to have a business account for live streaming.
Part 2. How To Live Stream to Instagram With an RTMP?
Setting high-quality live streams encourages people to tune into your broadcast. For this purpose, you need a seamless encoder like OBS . Unfortunately, Instagram doesn’t officially support third-party encoders. To solve this query, you need an effective solution.
Therefore, the following steps guide streaming on Instagram with an RTMP (Real-Time Messaging Protocol). You will also learn how to set the required parameters in this comprehensive guide:
- Step 1. Start with downloading and launching OBS Studio on your PC. The first thing to do is set up vertical camera dimensions for RTMP Instagram live streaming. To access the settings window, hit the “Settings” option in the “Controls” panel.
- Step 2. Look for the “Video” tab in the “Settings” window that opens. After that, enter “1080x1920” in the “Base (Canvas) Resolution” bar. Similarly, add a “1080x1920” value in the “Output (Scaled) Resolution” bar to set a 9:16 aspect ratio for vertical display. Then, hit the “OK” button to apply these changes to your Instagram streams.
- Step 3. After that, you need to add external sources to the scene. Click on the “+” icon in the “Scenes” panel or rename the scene. Once the scene is created, hit the “+” icon of the “Sources” panel. Then, select the “Video Capture Device” option from the menu and rename the device to your liking. After that, choose the video capture device from the “Device” dropdown and hit the “OK” option. Similarly, you can select the “Audio Input Capture” option to introduce an audio device.
- Step 4. To add text overlays on your stream, hit the “+” icon again in the “Sources” panel. Choose the “Text (GDI+)” option and rename your overlay. On the next window, insert your text in the “Text” box. Then, click the “Select Font” button and choose your required font style and size. Additionally, you can change font color, opacity, alignment, background, and more. After customizing the text, hit the “OK” button to save the overlay in the sources section.
- Step 5. Afterward, select the “Stream” option in the settings window of OBS Studio. Set the “Service” to “Custom” from the dropdown. Then, you need to enter the server and stream key to proceed.
- Step 6. To get the server and stream key, visit rtmp.in on your browser. On the main interface of this Instagram RTMP, hit the “GO LIVE ON INSTAGRAM” widget. Then, it asks you to log in to your Instagram account.
- Step 7. Once you’re logged in, it gives you a stream server URL and Stream key. First, copy the Server link and return to the OBS Studio software. Then, paste the link in the “Server” bar. After that, open the RTMP site again and hit the “Create New Broadcast” option.
You can also give a name to your broadcast in the “Broadcast Title” bar. After creating the broadcast, it shows the “Stream Key,” which you can copy. Then, move again to the OBS Stream setting panel and paste the key in the “Stream Key” bar. Lastly, hit the “Apply” option to save all these settings for your stream.
- Step 8. After getting ready, choose the “Start Streaming” option from the “Controls” panel. It starts your stream with selected parameters. To stop the stream, you can select the “Stop Streaming” option.
Part 3. How To Attract a Better Audience During Live Streaming on Instagram?
OBS Studio is an efficient software but offers limited functionality when it comes to engaging streams. Thus, you need an advanced solution that can help you reach global audiences through live streaming. For this purpose, Wondershare Virbo Live becomes an unsung hero for you. It provides AI-powered functions that help to start creative streams and generate more leads.
Moreover, the handy controls of Wondershare Virbo Live allow you to customize live streams to your requirements. Therefore, you can start streaming for different purposes, such as marketing, brand awareness, and more. Additionally, it allows you to set automatic responses and create a Q&A database to keep your audience engaged. Plus, it allows you to select creative AI avatars with different poses and outfits.
Key Features of Virbo Live
- You can choose different templates and backgrounds for a stunning streaming appearance.
- Users can write or generate scripts manually using the AI Smart Script feature. For this, they need to add prompts according to the script’s purpose.
- This tool helps to translate scripts into multiple languages and accents. Also, you can get dubbed audio in different AI voices.
Simple Guide To Start Live Streaming Using Wondershare Virbo Live
Many live streaming tools exist, but Wondershare Virbo Live provides more controls. Now, the thing is how to create a live stream room with this tool. For this, follow the given steps one by one to start live streaming with Virbo Live:
- Step 1. Visit the Official Site To Create a Stream Room
First,open theofficial website of Wondershare Virbo Live tool on your device. Navigate to the window and hit the “Create Stream Room Now” button. Upon doing that, it takes you inside the main interface of the tool.
Get Started Online Free Download
- Step 2. Advance To Create a Blank Livestream Room
Once you get to the tool’s home screen, select the “Create a Blank Livestream Room” option. Then, you can try different customization features to make your livestream room look stunning.
- Step 3. Customize Your Livestream Template and Background
After that, click on the “Template” tab to explore different templates. Choose a template that suits live streaming needs. Furthermore, open the “Background” tab from the same window to check exciting background options. You can select different backgrounds from variating categories in the same window.
- Step 4. Add Script or Use AI Script Generator
Then, you need to provide the script for translation or dubbing. Select the “Text” given in the left side section for this. It provides a text box to type or paste your script text. Choose the “AI Smart Script” option from the bottom left corner if you don’t have a script. Add prompts there, and it will generate your scripts instantly.
- Step 5. Select Creative AI Avatars According to Requirement
Select the “AI avatars” tab to unveil creative avatars. There is also a whole range of AI avatars to choose from. After selecting the one that suits your motive, you can preview your selected AI avatar before launching the stream.
- Step 6. Start Your Livestream With All Selections
After finalizing all the options, you canproceed to start your stream. Select the “Start livestream” option from the top right corner in the same window.
Conclusion
Conclusively, this article intends to provide information about rules and requirements for live streaming on Instagram. You also learned how to live stream to Instagram with an RTMP like OBS Studio. Tools like Wondershare Virbo Live simplify your live streams with AI integration. Also, you can make your broadcast exciting for viewers by using different interactive elements.
A Guide to Using OBS Studio To Stream to Facebook
Live streaming has become essential for many brands to promote their products on a large scale. They use different tools to integrate live stream features with social media platforms. Among all the available options, OBS Studio is one such streaming software that provides a cross-platform approach. You can easily use this open-source tool to stream on Facebook Live.
This article provides sufficient information about OBS and Facebook. It also solves the query about how to start OBS Facebook live streaming with proper guidelines. Moreover, you can find an AI-powered tool that intensifies your live streaming experience.
Part 1. A Brief Overview of OBS and Facebook
According to a Statista report, Facebook is the most-used social network, with over 3 billion monthly visitors. Almost everyone knows about Facebook, but most people are unfamiliar with OBS Studio. This section intends to provide essential information about OBS and its compatibility with Facebook Live:
OBS Studio
OBS Studio is an open-source and free software for streaming and screen casting. Its initial version was released in 2012. Now, this tool is available for macOS, Windows, BSD, and Linux distributions. It helps to record, encode, capture, and broadcast through RTMP, WebRTC, and other protocols. Moreover, OBS Studio supports multiple plug-ins to provide more functions.
Mark Zuckerberg launched Facebook to help users connect globally. People started to use it for various purposes because of its extended functionality. Currently, it is helping individuals and companies to do wonders together. Many brands are using it for marketing and generating leads. Moreover, Facebook has even established its position as one of the finest live-selling platforms.
Part 2. How To Stream to Facebook With OBS Studio: A Simple Guide
Streaming live on Facebook provides capabilities to reach global audiences and share content. At the same time, you need an efficient tool like OBS to stream live on this largest social network. Due to some complex options, steamers are still confused about how to use OBS for Facebook Live effectively. In this regard, the following steps make it easy for them to stream to Facebook with OBS Studio.
- Step 1. First of all, launch OBS Studio software on your device. On the main interface, it provides a whole range of options. Click on the “+” icon in the “Scenes” panel at the bottom left corner. Then, rename the scene on the prompt and hit the “OK” button to save it for use every time.
- Step 2. After creating a scene, you need to add sources for audio and video. To add audio input, hit the “+” icon in the “Sources” panel. Then, select the “Audio Input Capture” option from the appeared list. After that, rename the audio source in the “Create new” bar and click the “OK” option. Another panel shows here in which you select the device from the dropdown. After that, hit the “OK” button again to save it.
- Step 3. To add a video capture source, click on the “+” icon again given in the “Sources” panel. Afterward, a list appears from where you select the “Video Capture Device” option. You can rename the source on the next displayed panel and then hit the “OK” button. Select the video source from available devices and customize FPS and resolution. Once you confirm the video source, it starts showing the video using that source.
- Step 4. To proceed to the live streaming feature, click the “Settings” option in the “Controls” section. Navigate to the settings page and select the “Stream” option. After that, click “Service” to check the services list and choose “Facebook Live” from there. Upon doing that, hit the “Get Stream Key” button to get a key for streaming.
- Step 5. It opens the browser and shows the Facebook page through a unique URL. On that page, you can see two options, including “Go live” and “Create event.” Here, you must select “Go Live” to proceed further.
- Step 6. On the next window, select the “Streaming software” option with a key icon. This displays the “Stream Key” for further processing. Click the “Copy” button to get the key in your clipboard.
- Step 7. After copying the key, go back to the OBS Studio tool. Paste the key in the “Stream Key” text box within the Stream Settings and hit the “OK” button.
- Step 8. Afterward, click on the “Start Streaming” function in the “Controls” panel. Then, it immediately starts streaming and shows its parameters in the below bar. To terminate live streaming, hit “Stop Streaming” from the same menu.
Part 3. How To Attract More Live Audiences When Streaming to Facebook With OBS Studio?
As we have mentioned, there are many live-streaming tools in the market. These streaming platforms offer handy features that help users to stream simple content. For instance, OBS is helpful but inefficient enough to produce creative live streams. For this, you need a powerful tool with complete customization options. Wondershare Virbo Live is a well-designed tool to tailor your live streams perfectly.
Interestingly, this tool’s AI Smart Script feature helps generate scripts for marketing streams in instant prompts. You can change the live stream template and background according to your desire. Also, there is a range of AI Avatars with different ethnicities, outfits, and poses for all occasions. Moreover, you can use the tool without downloading it because it offers cloud-based support.
Features of Wondershare Virbo Live To Consider
- Wondershare Virbo Live has an AI Streamer that provides dubbing in different languages and accents. You can also generate AI voices according to your audience.
- This cost-efficient tool offers a seamless streaming experience 24/7. Thus, it helps to boost the revenue of your live selling on social platforms.
- You can customize the size and placement of objects or text on live streams. Also, it helps to use stickers that catch the interest of viewers.
Comprehensive Steps To Create a Streaming Room Using Wondershare Virbo Live
Virbo Live would be a perfect solution for creating customized live-stream rooms. It provides intuitive controls with AI-powered features. Here’s how you can make your streaming room step-by-step with this efficient live-streaming tool.
- Step 1. Access Tool and Advance To Create Stream
Initially, visit the official site of Wondershare Virbo Live and navigate on the main interface. Move slightly down and click the “Create Stream Room Now” option. Afterward, it will take you to the main panel of the tool.
- Step 2. Start With Selecting the Livestream Room Template
To start the customization process, pick the best template from the different choices under the “Livestream Room Template” section. After selecting the template, the window opens and displays the template on the right side of the screen.
- Step 3. Utilize Different Controls To Customize the Template
You can customize the template on the same screen by dragging text or objects. Then, you can select creative avatars from the “AI avatars” tab for your live event. Apart from that, open the “Background” tab to choose stunning backgrounds. Plus, you can introduce “Sticker” based on the requirements of your stream.
- Step 4. Access Options for Human Interaction
After taking care of visuals, hit the “Human interaction” tab from the display’s top left and select the “Microphone” option. Upon doing this, click the “Turn microphone on to take over” button to provide access to your local microphone. After that, you can interact with the audience live when livestreaming on Facebook.
- Step 5. Initiate Your Customized Live Stream Successfully
After finalizing all the selections, you can start live streaming. For that, hit the “Start livestream” button given at the top right corner of the screen. The tool instantly starts your live stream with customized features.
Conclusion
Conclusively, we have presented a detailed overview of OBS Studio and its integration with Facebook Live. You can benefit from simple instructions on how to use OBS Studio for Facebook Live. Wondershare Virbo Live provides innovative functions with AI technology to make your live streams even more exciting. Amazingly, users can seamlessly integrate this tool with all major social networks for live streaming.
The world of e-commerce has gone through a tremendous transformation in the recent past, with terms like live commerce, live streaming, live shopping, and live chat becoming a norm. Streaming commerce has become popular and brands are looking for the best live tools to push their products in the market. Businesses that have taken advantage of live streaming e commerce report higher conversion rates and increased sales. In this article, we explore the concept of live streaming as successfully applied by different companies and how artificial intelligence is going to further transform this area of business.Part 1: Background Information of Live Commerce
To get started, let’s define what is live ecommerce. Is it different from the ecommerce that most people know or just an enhanced version? Do you need any special tools to be successful in live stream ecommerce and how does it boost sales?
01 What is Live Commerce?
Live commerce is the act of selling products online via immersive live shopping platforms. Brands and creators use live commerce in the form of live and shoppable videos to sell their products while shoppers can interact with brands in real-time. In simpler terms, live stream commerce is like a customer watching a livestream event but can shop.
To be successful with live e commerce, you would need certain tools like a live shopping platform, shopping cart integration, and live chat to give your viewers the ultimate user experience. This allows consumers to watch, talk, and shop your products from wherever they are and at any time.
02 Benefits of Ecommerce Live
The e commerce live streaming trend started in China, and spread to other parts of the world quickly. This was back in 2016 when the Chinese retail giant Alibaba launched its live stream shopping event that became an instant success. Within the first 20 minutes, Alibaba had generated over $7.5 billion in transaction value.
Although the same approach had been used by QVC Home Shopping Network years before, the real integration of internet live shopping started with Alibaba. From this success, several notable benefits of e-commerce live streaming can be realized:
- Sales Acceleration: Live commerce generates sales quicker by exposing brands and products to thousands of viewers in minutes
- Promotes Better Engagement: With people being 2x more likely to share videos with their friends and families compared to static ads, live commerce generates higher engagement than other forms of content.
- Encourages Impulse Buying: People are more likely to buy a product when they are involved in an exclusive even for fear of missing out on the limited-time offers.
- Builds Brand Awareness: Live commerce allows consumers to see the face behind the brand or the influencers pushing the products, which makes them connect more with the brand.
Part 2: Successful Case in Live Online Shopping: Transforming Brands through Engagement
The use of live commerce features has made significant impacts on business industries. From collaboration with influencers to engaging viewers in consultation, the following brands have transformed their engagement through live online shopping:
1. Michael Kors: Fashionable Collaboration Boosts Engagement
Michael Kors partnered with the popular influencer Aimee Song to host a live stream showcasing their new Spring collection. During the ecommerce live streaming event, Aimee styled various looks while offering insights and answering viewers’ questions.
Achievement: The e commerce live streaming event garnered over 1 million views and increased website traffic by 300%. Michael Kors recorded that the sales of featured items surpassed expectations, as the dress that Aimee wore was sold out within minutes.
Lessons Drawn: Collaborations with relatable influencers can drive significant engagement and sales. The live stream event also demonstrated the importance of interactive elements like styling tips and real-time Q&A in fostering connections and building trust with customers.
2. Sephora: Beauty Unboxed with Community Building
Sephora leveraged streaming commerce to host makeup tutorials, product demonstrations, and expert sessions with brands like Fenty Beauty. During the live commerce event, viewers could purchase products directly from the stream and interact with each other via a live chat.
Achievement: The live commerce event boosted Sephora sales by 30% of the featured products. They also saw a 200% rise in engagement on their social media channels, increasing their brand awareness. The live chat fostered a sense of community as viewers could directly share tips and recommendations.
Lessons Drawn: Brands can create a powerful formula for success by combining education, entertainment, and community building. Live streaming e commerce provides valuable product information and real-time interactions that can be used to foster loyalty while building lasting communities.
3. Nike: Live Workouts Drive Brand Advocacy
Nike partnered with professional athletes and trainers to host live workout sessions on their app. The live commerce event allowed viewers to participate in the workouts at home, purchase featured Nike apparel and equipment, and interact with other users.
Achievement: The live workouts event increased app downloads by 40% and sale of features products by 25%. Viewers could actively share their workout experiences during the live stream commerce, creating positive brand buzz and advocating for Nike products.
Lessons Drawn: Live stream commerce can go beyond mere product promotion by offering valuable experiences like workouts. By adding interactive elements and community engagement, sellers can fuel their brand advocacy and create loyal customers.
4. L’Oreal: Personalized Skincare Consultations
L’Oreal launched a live consultation service within its app. The live commerce feature allowed users to connect with dermatologists and beauty advisors for personalized skincare recommendations. They would then purchase recommended products directly from the consultation.
Achievement: The live consultations increased app usage by 50% and grew sales of recommended products by 35%. The e-commerce live-streaming event saw users appreciate the personalized advice they got and a seamless purchasing experience.
Lessons Drawn: Live commerce can be more than entertainment by offering valuable services like consultations. By engaging in personalized experiences, brands can increase customer satisfaction and loyalty, contributing to conversions and repeat purchases.
Part 3: Future Landscape: Live Streaming with AI
The evolution of live commerce is far from over. The next frontier lies in the seamless integration of artificial intelligence (AI), which promises an even more personalized and immersive shopping experience. With features like AI streamers and personalized product recommendations, brands are poised to benefit the most from these developments. Here is a tool that will help you take your live commerce experience to the next level.
01 Integrating Virbo Live for Live Commerce
Virbo Live offers cost-efficient and multilingual AI-driven avatars to boost your viewers’ experience during live shopping. By seamlessly integrating AI streamers into your live commerce events, you can boost your revenue by providing accurate product information and encouraging viewers to make a purchase. The avatars will make your live commerce more engaging, convenient, and interactive.
Advantages of Virbo Live Commerce:
- Continuous 24/7 live commerce broadcasting without interruptions
- Cost-effective streamers with lower personnel and equipment expenses
- Reduced dependence on large human teams
- Seamless language and accent translations to engage a diverse global audience
- Stable and lag-free streaming performance
- Enhanced content safety through AI-driven moderation.
02 Simplified Workflow and Better Viewer Experience with Virbo Live
To get started with Virbo Live, choose an appropriate AI avatar, generate the script, and go live. The process is simple and will take only a few minutes. Here is a detailed step-by-step guide :
Step 1 Create a Live Shopping Rooms
Log into Virbo Live and click “Create a Blank Livestream Room” or select a template from the available options to get started.
Step 2 Choose AI Streamers and Background
Select a virtual streamer from the virtual host library. Customize the avatar and the background to match your brand and live commerce event.
Step 3 Enter Text or Voice
Enter a script or upload your audio for the AI Avatar to seamlessly interact with the viewers. Virbo Live also offers an AI smart scriptwriter and AI translator for automatic script generation.
Step 4 Start Live Streaming
Click Start Live Streaming and connect your AI avatar to your live commerce platform using the OBS OBS software.
Step 5 Interact With the Audience
Activate the Interact With the Audience feature to allow the AI streamer to seamlessly engage your viewers without your involvement.
FAQs about Live Commerce
1. What are the drawbacks of live commerce?
Live commerce allows you to access a wider audience and boost sales revenue, but it comes with a few downsides too. You may have to deal with technical hiccups, poor audio quality, and viewers getting distracted or bored.
2. How do I succeed with live commerce streaming?
To succeed with live commerce streaming, you need to choose the right live shopping platform and keep your viewers engaged with the right content and interactions.
3. What is the difference between regular streaming and live commerce streaming?
Regular streaming involves uploading pre-recorded videos online for viewers to watch at a time of their choosing while live commerce streaming is real-time broadcasting while the video is being recorded.
4. Is live commerce streaming better than video recording?
Yes, live commerce streaming is usually more economical than pre-recorded streaming. It requires less resources and time to produce while keeping the viewers engaged.
Conclusion
Live commerce provides a unique opportunity for brands to reach more audiences and increase their sales revenue. While it has revolutionized online shopping, creating content for live commerce can be expensive and time-consuming. That’s why Virbo Live offers AI streamers to automate live commerce and allow brands to keep their viewers engaged at a lower cost. By leveraging artificial intelligence, you can enhance your viewers’ live shopping experience while getting the best out of the experience.
The world of e-commerce has gone through a tremendous transformation in the recent past, with terms like live commerce, live streaming, live shopping, and live chat becoming a norm. Streaming commerce has become popular and brands are looking for the best live tools to push their products in the market. Businesses that have taken advantage of live streaming e commerce report higher conversion rates and increased sales. In this article, we explore the concept of live streaming as successfully applied by different companies and how artificial intelligence is going to further transform this area of business.
Part 1: Background Information of Live Commerce
To get started, let’s define what is live ecommerce. Is it different from the ecommerce that most people know or just an enhanced version? Do you need any special tools to be successful in live stream ecommerce and how does it boost sales?
01 What is Live Commerce?
Live commerce is the act of selling products online via immersive live shopping platforms. Brands and creators use live commerce in the form of live and shoppable videos to sell their products while shoppers can interact with brands in real-time. In simpler terms, live stream commerce is like a customer watching a livestream event but can shop.
To be successful with live e commerce, you would need certain tools like a live shopping platform, shopping cart integration, and live chat to give your viewers the ultimate user experience. This allows consumers to watch, talk, and shop your products from wherever they are and at any time.
02 Benefits of Ecommerce Live
The e commerce live streaming trend started in China, and spread to other parts of the world quickly. This was back in 2016 when the Chinese retail giant Alibaba launched its live stream shopping event that became an instant success. Within the first 20 minutes, Alibaba had generated over $7.5 billion in transaction value.
Although the same approach had been used by QVC Home Shopping Network years before, the real integration of internet live shopping started with Alibaba. From this success, several notable benefits of e-commerce live streaming can be realized:
- Sales Acceleration: Live commerce generates sales quicker by exposing brands and products to thousands of viewers in minutes
- Promotes Better Engagement: With people being 2x more likely to share videos with their friends and families compared to static ads, live commerce generates higher engagement than other forms of content.
- Encourages Impulse Buying: People are more likely to buy a product when they are involved in an exclusive even for fear of missing out on the limited-time offers.
- Builds Brand Awareness: Live commerce allows consumers to see the face behind the brand or the influencers pushing the products, which makes them connect more with the brand.
Part 2: Successful Case in Live Online Shopping: Transforming Brands through Engagement
The use of live commerce features has made significant impacts on business industries. From collaboration with influencers to engaging viewers in consultation, the following brands have transformed their engagement through live online shopping:
1. Michael Kors: Fashionable Collaboration Boosts Engagement
Michael Kors partnered with the popular influencer Aimee Song to host a live stream showcasing their new Spring collection. During the ecommerce live streaming event, Aimee styled various looks while offering insights and answering viewers’ questions.
Achievement: The e commerce live streaming event garnered over 1 million views and increased website traffic by 300%. Michael Kors recorded that the sales of featured items surpassed expectations, as the dress that Aimee wore was sold out within minutes.
Lessons Drawn: Collaborations with relatable influencers can drive significant engagement and sales. The live stream event also demonstrated the importance of interactive elements like styling tips and real-time Q&A in fostering connections and building trust with customers.
2. Sephora: Beauty Unboxed with Community Building
Sephora leveraged streaming commerce to host makeup tutorials, product demonstrations, and expert sessions with brands like Fenty Beauty. During the live commerce event, viewers could purchase products directly from the stream and interact with each other via a live chat.
Achievement: The live commerce event boosted Sephora sales by 30% of the featured products. They also saw a 200% rise in engagement on their social media channels, increasing their brand awareness. The live chat fostered a sense of community as viewers could directly share tips and recommendations.
Lessons Drawn: Brands can create a powerful formula for success by combining education, entertainment, and community building. Live streaming e commerce provides valuable product information and real-time interactions that can be used to foster loyalty while building lasting communities.
3. Nike: Live Workouts Drive Brand Advocacy
Nike partnered with professional athletes and trainers to host live workout sessions on their app. The live commerce event allowed viewers to participate in the workouts at home, purchase featured Nike apparel and equipment, and interact with other users.
Achievement: The live workouts event increased app downloads by 40% and sale of features products by 25%. Viewers could actively share their workout experiences during the live stream commerce, creating positive brand buzz and advocating for Nike products.
Lessons Drawn: Live stream commerce can go beyond mere product promotion by offering valuable experiences like workouts. By adding interactive elements and community engagement, sellers can fuel their brand advocacy and create loyal customers.
4. L’Oreal: Personalized Skincare Consultations
L’Oreal launched a live consultation service within its app. The live commerce feature allowed users to connect with dermatologists and beauty advisors for personalized skincare recommendations. They would then purchase recommended products directly from the consultation.
Achievement: The live consultations increased app usage by 50% and grew sales of recommended products by 35%. The e-commerce live-streaming event saw users appreciate the personalized advice they got and a seamless purchasing experience.
Lessons Drawn: Live commerce can be more than entertainment by offering valuable services like consultations. By engaging in personalized experiences, brands can increase customer satisfaction and loyalty, contributing to conversions and repeat purchases.
Part 3: Future Landscape: Live Streaming with AI
The evolution of live commerce is far from over. The next frontier lies in the seamless integration of artificial intelligence (AI), which promises an even more personalized and immersive shopping experience. With features like AI streamers and personalized product recommendations, brands are poised to benefit the most from these developments. Here is a tool that will help you take your live commerce experience to the next level.
01 Integrating Virbo Live for Live Commerce
Virbo Live offers cost-efficient and multilingual AI-driven avatars to boost your viewers’ experience during live shopping. By seamlessly integrating AI streamers into your live commerce events, you can boost your revenue by providing accurate product information and encouraging viewers to make a purchase. The avatars will make your live commerce more engaging, convenient, and interactive.
Advantages of Virbo Live Commerce:
- Continuous 24/7 live commerce broadcasting without interruptions
- Cost-effective streamers with lower personnel and equipment expenses
- Reduced dependence on large human teams
- Seamless language and accent translations to engage a diverse global audience
- Stable and lag-free streaming performance
- Enhanced content safety through AI-driven moderation.
02 Simplified Workflow and Better Viewer Experience with Virbo Live
To get started with Virbo Live, choose an appropriate AI avatar, generate the script, and go live. The process is simple and will take only a few minutes. Here is a detailed step-by-step guide :
Step 1 Create a Live Shopping Rooms
Log into Virbo Live and click “Create a Blank Livestream Room” or select a template from the available options to get started.
Step 2 Choose AI Streamers and Background
Select a virtual streamer from the virtual host library. Customize the avatar and the background to match your brand and live commerce event.
Step 3 Enter Text or Voice
Enter a script or upload your audio for the AI Avatar to seamlessly interact with the viewers. Virbo Live also offers an AI smart scriptwriter and AI translator for automatic script generation.
Step 4 Start Live Streaming
Click Start Live Streaming and connect your AI avatar to your live commerce platform using the OBS OBS software.
Step 5 Interact With the Audience
Activate the Interact With the Audience feature to allow the AI streamer to seamlessly engage your viewers without your involvement.
FAQs about Live Commerce
1. What are the drawbacks of live commerce?
Live commerce allows you to access a wider audience and boost sales revenue, but it comes with a few downsides too. You may have to deal with technical hiccups, poor audio quality, and viewers getting distracted or bored.
2. How do I succeed with live commerce streaming?
To succeed with live commerce streaming, you need to choose the right live shopping platform and keep your viewers engaged with the right content and interactions.
3. What is the difference between regular streaming and live commerce streaming?
Regular streaming involves uploading pre-recorded videos online for viewers to watch at a time of their choosing while live commerce streaming is real-time broadcasting while the video is being recorded.
4. Is live commerce streaming better than video recording?
Yes, live commerce streaming is usually more economical than pre-recorded streaming. It requires less resources and time to produce while keeping the viewers engaged.
Conclusion
Live commerce provides a unique opportunity for brands to reach more audiences and increase their sales revenue. While it has revolutionized online shopping, creating content for live commerce can be expensive and time-consuming. That’s why Virbo Live offers AI streamers to automate live commerce and allow brands to keep their viewers engaged at a lower cost. By leveraging artificial intelligence, you can enhance your viewers’ live shopping experience while getting the best out of the experience.
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- Title: Updated Top List Best Livestream Shopping Apps Of
- Author: Jeff
- Created at : 2024-09-26 17:38:30
- Updated at : 2024-09-30 18:21:52
- Link: https://ai-live-streaming.techidaily.com/updated-top-list-best-livestream-shopping-apps-of/
- License: This work is licensed under CC BY-NC-SA 4.0.