Updated Perfect Guide To Excel in TikTok Live Shopping for 2024

Updated Perfect Guide To Excel in TikTok Live Shopping for 2024

Jeff Lv8

Perfect Guide To Excel in TikTok Live Shopping

Various social media platforms are helping businesses to elevate live shopping industry trends. TikTok is one of them and has become an integral part of content creators’ lives. Besides producing content, many professionals use TikTok for its selling ecosystem. It even allows people to adapt new online advertising techniques through live-stream events.

In this article, you will get insights about the working algorithm and rules of TikTok livestream shopping. You will also explore an advanced live-streaming platform. Moreover, you can learn some practical tips here to stand out as a leading seller on TikTok.

understanding more about tiktok live shopping

Part 1. What Is TikTok Live Shopping and How Does It Operate?

**TikTok Live Shopping is an innovative online advertising strategy introduced by TikTok in 2021. This feature has integrated live streaming into the e-commerce environment. Brands can showcase their products through real-time events. Unlike traditional marketing tactics, it helps to engage with customers directly for a global reach. Other than that, brands can advertise with engaging in-feed videos on TikTok to increase sales.

Shoppers can discover and purchase products and checkout directly within TikTok. They can also explore new brands by tapping the shop icon and checking the items recommended by the TikTok community. According to legitimate statistics , 67% of users say that TikTok marketing inspires them to buy something when they don’t even think about it.

How Does TikTok Live Shopping Operates?

Marketers can operate TikTok Live selling through live streaming and e-commerce. For this process, sellers start live streams and demonstrate their products or services. After going live, they can pin specific items to make them appear on screen for buyers. Also, they can schedule a live stream to get more time for preparation and promotion.

When shoppers interact with them, they can buy directly within the app by providing links or buttons. So, there is no need to go out of the platform and surf other websites. Moreover, they can make transactions through integrated payment gateways. Then, sellers ensure fulfillment and smooth delivery of the produce.

operation of live shopping in tiktok

Why Is TikTok Live Shopping Beneficial in the Current Digital Industry?

TikTok is the fastest-evolving network, with over one billion users worldwide. Therefore, it is attractive for brands to advertise products and grow their profile. The following are some major benefits of the TikTok Live shopping experience:

  1. Global Reach: An extensive user base makes TikTok more beneficial for professionals. They can go live from anywhere and showcase their products or services to find potential customers.
  2. Sales Boost: Sellers can provide discounts or offers to shoppers during live stream to increase their sales. A report shows that 40% of Gen Z TikTok users have purchased at least one product while watching live-streaming content.
  3. Real-Time Interaction: The TikTok algorithm lets sellers connect with audiences in real time. It even helps build trustworthy customer relationships that increase sales over time.
  4. Engaging Platform: TikTok has cemented its position as one of the top-most engaging platforms. It provides exceptional broadcast features and controls. About 18% of marketers and brands use TikTok for marketing and live shopping events.

Part 2. Rules To Obey While Using TikTok Live Selling Feature

Like every social media platform, TikTok has some requirements to use the live session feature. For this, you need to be at least 18 years old and have a minimum of 1000 followers. Besides, there are some rules to obey while using TikTok live. According to TikTok’s community guidelines , your content should be respectful and updated. Also, it should not address deceptive terms or violate human life.

How To Go Live on TikTok for Live Selling?

After knowing the requirements and rules, the query is how to do TikTok live selling through livestream. For this purpose, follow the simple steps to go live with your TikTok account.

Step 1. Launch the TikTok app and tap on the “+” icon at the bottom-center of the app display. It takes you into the video creation mode, and there, you slide the bottom menu bar to select the “LIVE” option.

access live button in tiktok

Step 2. After that, tap “Add a Title” to write a creative title for the livestream within 32 characters. Lastly, hit the “Go Live” button to initiate your live streaming.

proceed to enable tiktok live

How To Schedule a Live Shopping Event on TikTok?

Apart from going live simply, TikTok allows you to schedule live shopping events to get more time for preparation. Here’s how to schedule a TikTok livestream shopping event step by step.

Step 1. First, open the TikTok app and tap the “Calendar” icon at the top-right corner. Proceed to select “Create an event” on the continuing page. It then asks you to enter “Event Name” of a maximum of 32 characters and “Start Time” to set the event duration.

create event on tiktok app

Step 2. Afterward, write a “Description” of the event to define it within 200 characters. Lastly, tap on “Create,” and your event will go under review for approval. Once your live shopping TikTok event gets approved, you can see it on your profile.

add description and create live event

Part 3. Tips That Can Make You the Next Big Seller on TikTok Live Shopping

Many platforms are out there for selling on TikTok Live, and the competition is touching the sky. Therefore, you have to take smart steps to survive in the live shopping ecosystem. To help you become the next big seller on TikTok live shopping**,** we have discussed some simple tips here:

Tip 1. Using Wondershare Virbo Live To Make Engaging Livestreaming Content

For effective live selling, you need an efficient live-streaming platform. At the moment, Wondershare Virbo Live stands out as the best platform to host result-oriented live shopping events on social media. It helps you counter the language barriers with AI integration of multiple accents and languages.

It allows you to generate creative scripts for live shopping to save time and effort. Moreover, the built-in AI system helps you translate text and generate AI voice. So, you can reach a global audience to allow them to experience live shopping. It enables you to interact with the audience smartly through automatic responses. You can also set up a personal Q&A database for prompt responses.

Important Characteristics of Wondershare Virbo Live

  1. Wondershare Virbo Live offers a wide range of compatibility to go live on different social media platforms. You can integrate live streaming with all major platforms, including YouTube, TikTok, and more.
  2. You also get to use different AI avatars or VTubers that reflect different attire, poses, and ethnicities. Plus, it allows you to customize your avatar for every live session.
  3. The cloud-based support helps you manage things without downloading. You can also operate the platform flexibly without any restrictions.

Get Started Online Free Download

Comprehensive Guide to Creating a Streaming Room in Wondershare Virbo Live

Wondershare Virbo Live redefines your way of interacting with viewers. It has even made TikTok livestream shopping fun for sellers and shoppers with advanced AI features. Therefore, analyze the following steps to know how to create a stream room with this interactive tool:

Step 1. Open the Platform and Create Your Stream Room

First, open the official website of Virbo Live to access the online tool. Once you open the platform, you will see the information on the main interface. Select the “Create Stream Room Now” function on this window to proceed.

create stream room in virbo live

Get Started Online Free Download

Step 2. Create a Blank Livestream Room To Access Editing Window

After that, the tool’s home screen opens with several customization options. Next, click the “Create a Blank Livestream Room” button to create your livestream room with personalization.

make virbo blank livestream room

Step 3. Insert Text or Navigate to the AI Smart Script Function

The next screen shows multiple features to let you create a live stream. For that, click on the “Text” option on the left side of the display. Type or paste your dubbing content in the text box. You can also choose the “AI Smart Script” option at the bottom left corner to instantly add your prompt and generate a script.

add text through ai smart script

Step 4. Choose AI Avatars To Showcase Your Personality

Choose the “AI Avatars” tab from the given options in the top bar. It displays various avatars with a variety of poses and attire. Before moving forward, preview your favorite AI avatar on the right side.

add ai avatar to live video

Step 5. Try Different Backgrounds and Templates

In the top navigation bar, hit the “Background” tab to see different background options. Depending on live streaming requirements, you can customize the background. Conversely, you can try the “Template” section according to your needs and wants.

personalize your live video

Step 6. Initiate Your Livestream for Live Selling

Once you have selected everything according to the requirements, you can start. Lastly, hit the “Start livestream” button at the top right corner to give your viewers a personalized experience.

start livestream on virbo live

Tip 2. Properly Plan Your Livestream

It won’t be a good impression if you make mistakes in real-time interaction with viewers. Thus, make sure to prepare yourself before going to a live stream. To plan appropriately, collect the data and make an outline or presentation. You can livestream according to outlines and present your products.

Tip 3. Gain Expertise in TikTok Features

Becoming a proficient user of TikTok features would be a plus for you. The first feature is its “Enhance” mode, which presents beauty filters to improve your appearance. The flip camera helps show something in front during live without moving the camera away. You can also share your live stream and filter your comments in real-time using TikTok.

Tip 4. Check TikTok Analytics

Having a huge number of followers is not enough. You should also analyze when most of your audience stays active for a greater reach. For this, TikTok Analytics helps to supervise the viewers’ activities during specific intervals. Besides, you can also survey viewers to better understand which time is preferable for the maximum audience.

Tip 5. Promote Your Broadcast

TikTok live selling improves when you engage with a broad audience. You can try multiple ways to promote your livestream and get more viewers. One way is to share your live stream link on other platforms or directly text the people. The second method is that you can create a promotional video of the scheduled live event. Viewers can watch your video as a trailer of the event to hype their interest.

Conclusion

Apart from creating content, TikTok live shopping trends are rising gradually. Therefore, this article presents a detailed guide about working, rules, benefits, and process of live selling on TikTok. We have also introduced Wondershare Virbo Live, which helps you grow on different platforms like TikTok. It provides exceptional compatibility and usability to facilitate users anytime and anywhere.

Various social media platforms are helping businesses to elevate live shopping industry trends. TikTok is one of them and has become an integral part of content creators’ lives. Besides producing content, many professionals use TikTok for its selling ecosystem. It even allows people to adapt new online advertising techniques through live-stream events.

In this article, you will get insights about the working algorithm and rules of TikTok livestream shopping. You will also explore an advanced live-streaming platform. Moreover, you can learn some practical tips here to stand out as a leading seller on TikTok.

understanding more about tiktok live shopping

Part 1. What Is TikTok Live Shopping and How Does It Operate?

**TikTok Live Shopping is an innovative online advertising strategy introduced by TikTok in 2021. This feature has integrated live streaming into the e-commerce environment. Brands can showcase their products through real-time events. Unlike traditional marketing tactics, it helps to engage with customers directly for a global reach. Other than that, brands can advertise with engaging in-feed videos on TikTok to increase sales.

Shoppers can discover and purchase products and checkout directly within TikTok. They can also explore new brands by tapping the shop icon and checking the items recommended by the TikTok community. According to legitimate statistics , 67% of users say that TikTok marketing inspires them to buy something when they don’t even think about it.

How Does TikTok Live Shopping Operates?

Marketers can operate TikTok Live selling through live streaming and e-commerce. For this process, sellers start live streams and demonstrate their products or services. After going live, they can pin specific items to make them appear on screen for buyers. Also, they can schedule a live stream to get more time for preparation and promotion.

When shoppers interact with them, they can buy directly within the app by providing links or buttons. So, there is no need to go out of the platform and surf other websites. Moreover, they can make transactions through integrated payment gateways. Then, sellers ensure fulfillment and smooth delivery of the produce.

operation of live shopping in tiktok

Why Is TikTok Live Shopping Beneficial in the Current Digital Industry?

TikTok is the fastest-evolving network, with over one billion users worldwide. Therefore, it is attractive for brands to advertise products and grow their profile. The following are some major benefits of the TikTok Live shopping experience:

  1. Global Reach: An extensive user base makes TikTok more beneficial for professionals. They can go live from anywhere and showcase their products or services to find potential customers.
  2. Sales Boost: Sellers can provide discounts or offers to shoppers during live stream to increase their sales. A report shows that 40% of Gen Z TikTok users have purchased at least one product while watching live-streaming content.
  3. Real-Time Interaction: The TikTok algorithm lets sellers connect with audiences in real time. It even helps build trustworthy customer relationships that increase sales over time.
  4. Engaging Platform: TikTok has cemented its position as one of the top-most engaging platforms. It provides exceptional broadcast features and controls. About 18% of marketers and brands use TikTok for marketing and live shopping events.

Part 2. Rules To Obey While Using TikTok Live Selling Feature

Like every social media platform, TikTok has some requirements to use the live session feature. For this, you need to be at least 18 years old and have a minimum of 1000 followers. Besides, there are some rules to obey while using TikTok live. According to TikTok’s community guidelines , your content should be respectful and updated. Also, it should not address deceptive terms or violate human life.

How To Go Live on TikTok for Live Selling?

After knowing the requirements and rules, the query is how to do TikTok live selling through livestream. For this purpose, follow the simple steps to go live with your TikTok account.

Step 1. Launch the TikTok app and tap on the “+” icon at the bottom-center of the app display. It takes you into the video creation mode, and there, you slide the bottom menu bar to select the “LIVE” option.

access live button in tiktok

Step 2. After that, tap “Add a Title” to write a creative title for the livestream within 32 characters. Lastly, hit the “Go Live” button to initiate your live streaming.

proceed to enable tiktok live

How To Schedule a Live Shopping Event on TikTok?

Apart from going live simply, TikTok allows you to schedule live shopping events to get more time for preparation. Here’s how to schedule a TikTok livestream shopping event step by step.

Step 1. First, open the TikTok app and tap the “Calendar” icon at the top-right corner. Proceed to select “Create an event” on the continuing page. It then asks you to enter “Event Name” of a maximum of 32 characters and “Start Time” to set the event duration.

create event on tiktok app

Step 2. Afterward, write a “Description” of the event to define it within 200 characters. Lastly, tap on “Create,” and your event will go under review for approval. Once your live shopping TikTok event gets approved, you can see it on your profile.

add description and create live event

Part 3. Tips That Can Make You the Next Big Seller on TikTok Live Shopping

Many platforms are out there for selling on TikTok Live, and the competition is touching the sky. Therefore, you have to take smart steps to survive in the live shopping ecosystem. To help you become the next big seller on TikTok live shopping**,** we have discussed some simple tips here:

Tip 1. Using Wondershare Virbo Live To Make Engaging Livestreaming Content

For effective live selling, you need an efficient live-streaming platform. At the moment, Wondershare Virbo Live stands out as the best platform to host result-oriented live shopping events on social media. It helps you counter the language barriers with AI integration of multiple accents and languages.

It allows you to generate creative scripts for live shopping to save time and effort. Moreover, the built-in AI system helps you translate text and generate AI voice. So, you can reach a global audience to allow them to experience live shopping. It enables you to interact with the audience smartly through automatic responses. You can also set up a personal Q&A database for prompt responses.

Important Characteristics of Wondershare Virbo Live

  1. Wondershare Virbo Live offers a wide range of compatibility to go live on different social media platforms. You can integrate live streaming with all major platforms, including YouTube, TikTok, and more.
  2. You also get to use different AI avatars or VTubers that reflect different attire, poses, and ethnicities. Plus, it allows you to customize your avatar for every live session.
  3. The cloud-based support helps you manage things without downloading. You can also operate the platform flexibly without any restrictions.

Get Started Online Free Download

Comprehensive Guide to Creating a Streaming Room in Wondershare Virbo Live

Wondershare Virbo Live redefines your way of interacting with viewers. It has even made TikTok livestream shopping fun for sellers and shoppers with advanced AI features. Therefore, analyze the following steps to know how to create a stream room with this interactive tool:

Step 1. Open the Platform and Create Your Stream Room

First, open the official website of Virbo Live to access the online tool. Once you open the platform, you will see the information on the main interface. Select the “Create Stream Room Now” function on this window to proceed.

create stream room in virbo live

Get Started Online Free Download

Step 2. Create a Blank Livestream Room To Access Editing Window

After that, the tool’s home screen opens with several customization options. Next, click the “Create a Blank Livestream Room” button to create your livestream room with personalization.

make virbo blank livestream room

Step 3. Insert Text or Navigate to the AI Smart Script Function

The next screen shows multiple features to let you create a live stream. For that, click on the “Text” option on the left side of the display. Type or paste your dubbing content in the text box. You can also choose the “AI Smart Script” option at the bottom left corner to instantly add your prompt and generate a script.

add text through ai smart script

Step 4. Choose AI Avatars To Showcase Your Personality

Choose the “AI Avatars” tab from the given options in the top bar. It displays various avatars with a variety of poses and attire. Before moving forward, preview your favorite AI avatar on the right side.

add ai avatar to live video

Step 5. Try Different Backgrounds and Templates

In the top navigation bar, hit the “Background” tab to see different background options. Depending on live streaming requirements, you can customize the background. Conversely, you can try the “Template” section according to your needs and wants.

personalize your live video

Step 6. Initiate Your Livestream for Live Selling

Once you have selected everything according to the requirements, you can start. Lastly, hit the “Start livestream” button at the top right corner to give your viewers a personalized experience.

start livestream on virbo live

Tip 2. Properly Plan Your Livestream

It won’t be a good impression if you make mistakes in real-time interaction with viewers. Thus, make sure to prepare yourself before going to a live stream. To plan appropriately, collect the data and make an outline or presentation. You can livestream according to outlines and present your products.

Tip 3. Gain Expertise in TikTok Features

Becoming a proficient user of TikTok features would be a plus for you. The first feature is its “Enhance” mode, which presents beauty filters to improve your appearance. The flip camera helps show something in front during live without moving the camera away. You can also share your live stream and filter your comments in real-time using TikTok.

Tip 4. Check TikTok Analytics

Having a huge number of followers is not enough. You should also analyze when most of your audience stays active for a greater reach. For this, TikTok Analytics helps to supervise the viewers’ activities during specific intervals. Besides, you can also survey viewers to better understand which time is preferable for the maximum audience.

Tip 5. Promote Your Broadcast

TikTok live selling improves when you engage with a broad audience. You can try multiple ways to promote your livestream and get more viewers. One way is to share your live stream link on other platforms or directly text the people. The second method is that you can create a promotional video of the scheduled live event. Viewers can watch your video as a trailer of the event to hype their interest.

Conclusion

Apart from creating content, TikTok live shopping trends are rising gradually. Therefore, this article presents a detailed guide about working, rules, benefits, and process of live selling on TikTok. We have also introduced Wondershare Virbo Live, which helps you grow on different platforms like TikTok. It provides exceptional compatibility and usability to facilitate users anytime and anywhere.

Secrets for TikTok Live Studio Success

TikTok has changed the streaming world. With millions of users on the platform, TikTok Live Studio is a tool that allows you to stream and go live with ease and better engagement. TikTok has realized the power of streaming and is now competing with some of the biggest platforms like Facebook Live, Twitch, and YouTube.

But if you want to grow your TikTok using the Live Studio, then we have a complete guideline of how to go from a beginner streamer to an advanced one.

Part 1: Basic Knowledge of Pro Tips for TikTok Live Studio Success

TikTok Studio Live

We live in an attention economy where live streaming has become the pinnacle of entertainment. You see many creators like Adin Ross, N3on, and Sneako making the move and becoming one of the biggest streamers out there, earning millions of dollars per year.

The studio behind TikTok saw the potential and decided to allow live streaming, which is one of the best ways creators can interact with their audience. However, as the platform got bigger, TikTok introduced its official Live Studio tool that aims to set streamers up for success.

So what exactly is Live Studio? LIVE Studio is TikTok-dedicated streaming software that lets you stream games on TikTok, connect with the community, receive gifts, and subscriptions, and easily create high-quality content for your viewers to enjoy.

So how does it work?

01 How does TikTok Live Studio work?

Being a comprehensive live streaming software, creators who want to use Live Studio will need to at least have 1000 followers to unlock and access this wonderful software. TikTok LIVE Studio has helped gaming creators up their TikTok Live experience, experience true monetization, and connect deeply with their viewers.

However, if you want to be a gaming-related creator, you must have posted game-related short videos or gone live while playing a game of your choice. But with non-gamers, the policy is different. You need at least 10,000 followers to have access to the LIVE Studio.

02 Benefits and Features of TikTok Live Studio

Tik Tok LIVE Studio provides many features that make streaming a breeze. Especially when you are a gamer, you get so many intuitive controls that it turns your TikTok into an analytical dashboard where you can understand your audience a bit better.

Firstly, Live Studio TikTok makes it easier for beginners to go live and get their streaming career started. It is simple to use and easy to get started when there is a dedicated tool for streaming.

Secondly, you can engage with viewers like a pro using streaming-oriented features like LIVE, LIVE Goal, Highlight, and more. It sets up a whole system for you to follow and improve, allowing you to take your streaming career to the next level.

Moreover, with TikTok LIVE Studio, you can also chat with your viewers through an in-game chatbox. From reacting to their comments and receiving gifts, Live Studio provides all the options for streamers to leverage.

Part 2: Pro Tips for TikTok Live Studio Success

1. Select AI-powered streaming tools to ease the workload

Virbo

We live in an AI-focused world where even gamers tend to move towards AI avatars instead of displaying themselves playing the game. If you have been a fan of vTubers and want a similar streaming style for your gaming TikTok Live, then you should try Virbo Live .

Moreover, in the modern world, TikTok commerce has been blowing up with shops showcasing their products and getting the most return of the content that they are making. But with virtual live avatars in Virbo, you can take it up a notch and get your TikTok store to sell better with greater engagement.

First of all, you are going to save a lot of money when it comes to using an AI avatar since you won’t need to hire a person to do everything for you. Secondly, using these VTubers will give you a boost in revenue especially when there is a live shopping event.

Lastly, with 24/7 seamless AI streaming, you can plan the stream ahead of time and get much more out of your livestreams. Here are some of Virbo’s live-streaming features.

Features of Virbo Live

  • AI Live Shopping: Virbo offers 24/7 live avatars that you can use to set up AI live shopping right on your TikTok page. You don’t need any human model present and you can showcase your product on the TikTok page as you like.
  • Realistic AI-Driven Avatars: All avatars are realistic and the vTubers can perfectly mimic natural movements. From different ethnicities, poses, and attire, you have the freedom to choose anything.
  • Multiple Languages and Accents: Virbo offers multiple languages and accents that various avatars can have. Hence, you can break the language barrier and create live streams in various languages to target the native people.

2. Set your objectives for TikTok Live

When it comes to going live on TikTok, you also need to set your objectives. TikTok Live Studio provides many features that you can leverage. Hence, by planning your actions, you can make the best out of going live on TikTok

For example, before your stream starts, ask yourself, what are your objectives? Do you want more views, more people engaged, more conversations, monetization? Once you have the goal in mind, then you can leverage TikTok Live Studio and make the most return out of your effective live session.

3. Promote your live beforehand

Before you go live using TikTok Live Studio, you need to promote your life. It is important to build up anticipation before actually going live on the platform. Hence, when you announce that you are going live and also tease what is going to be in the video, you improve your chances of getting more viewers to join, especially if you have an audience already.

One of the best ways to promote is simply to make an engaging TikTok that only teases the content of your upcoming live session, sparking the curiosity factor amongst the potential viewers.

4. Timing matters the most

The right time when you push out your content is what matters the most. The same is true with YouTube, Facebook, Instagram, and most other platforms. With TikTok, you must understand where your audience is mostly active in

How do you find that? Well, you need to understand your audience deeply and when they are mostly active. For example, your audience could be active on TikTok on a certain time and that’s where pushing your livestream will get the most results.

5. Take care of technical aspects

Most people ignore the technical aspects of TikTok livestream. This is especially true if you want to come in front of the camera for live streaming purposes. For example, you need to make sure that your lighting, sound, and connectivity are perfect so nothing hinders the experience of your audience.

With TikTok Live Studio, you can handle the hardware, which devices you want to connect, and the overall quality of your live streams. So, when you address the technical aspects the right way, you increase your chances of engaging the audience.

Part 3: Step Guidance to Start TikTok Live Studio

Step 1 Download TikTok Live Studio

TikTok Studio Live Guide

Visit the official website of TikTok Live Studio and download it for your Windows. But you can also log in to your TikTok account and download Live Studio from there. But if you don’t see the TikTok Live Studio download button in your TikTok app, then that means the software might not be available in your region.

Step 2 Install and Login TikTok Live Studio

Login

After completing the download, you need to install the software on your Windows PC or laptop. Give it all the permission that it needs and after you are done installing it on your machine, you need to log in just like you log in to your TikTok. The application will allow you to choose various options like Facebook, Google, and Twitter login.

Step 3 Setting up LIVE Studio and going live

Go Live

Once you are logged in, you can either skip the process or Set Up so that everything will go under your supervision. You will need to select things like Microphone, Camera settings, Streaming Settings, and more. Once everything is set up, you just need to click Go Live, and your live stream will be started.

Conclusion

TikTok Live Studio is one of the best live streaming tools you will find. The regular TikTok app is quite limited, especially if you are a streamer trying to make it on the TikTok world.

There is so much competition on the TikTok streaming service, but with Live Studio, you get a lot of freedom and tools to measure your progress in the competitive TikTok world.

TikTok has changed the streaming world. With millions of users on the platform, TikTok Live Studio is a tool that allows you to stream and go live with ease and better engagement. TikTok has realized the power of streaming and is now competing with some of the biggest platforms like Facebook Live, Twitch, and YouTube.

But if you want to grow your TikTok using the Live Studio, then we have a complete guideline of how to go from a beginner streamer to an advanced one.

Part 1: Basic Knowledge of Pro Tips for TikTok Live Studio Success

TikTok Studio Live

We live in an attention economy where live streaming has become the pinnacle of entertainment. You see many creators like Adin Ross, N3on, and Sneako making the move and becoming one of the biggest streamers out there, earning millions of dollars per year.

The studio behind TikTok saw the potential and decided to allow live streaming, which is one of the best ways creators can interact with their audience. However, as the platform got bigger, TikTok introduced its official Live Studio tool that aims to set streamers up for success.

So what exactly is Live Studio? LIVE Studio is TikTok-dedicated streaming software that lets you stream games on TikTok, connect with the community, receive gifts, and subscriptions, and easily create high-quality content for your viewers to enjoy.

So how does it work?

01 How does TikTok Live Studio work?

Being a comprehensive live streaming software, creators who want to use Live Studio will need to at least have 1000 followers to unlock and access this wonderful software. TikTok LIVE Studio has helped gaming creators up their TikTok Live experience, experience true monetization, and connect deeply with their viewers.

However, if you want to be a gaming-related creator, you must have posted game-related short videos or gone live while playing a game of your choice. But with non-gamers, the policy is different. You need at least 10,000 followers to have access to the LIVE Studio.

02 Benefits and Features of TikTok Live Studio

Tik Tok LIVE Studio provides many features that make streaming a breeze. Especially when you are a gamer, you get so many intuitive controls that it turns your TikTok into an analytical dashboard where you can understand your audience a bit better.

Firstly, Live Studio TikTok makes it easier for beginners to go live and get their streaming career started. It is simple to use and easy to get started when there is a dedicated tool for streaming.

Secondly, you can engage with viewers like a pro using streaming-oriented features like LIVE, LIVE Goal, Highlight, and more. It sets up a whole system for you to follow and improve, allowing you to take your streaming career to the next level.

Moreover, with TikTok LIVE Studio, you can also chat with your viewers through an in-game chatbox. From reacting to their comments and receiving gifts, Live Studio provides all the options for streamers to leverage.

Part 2: Pro Tips for TikTok Live Studio Success

1. Select AI-powered streaming tools to ease the workload

Virbo

We live in an AI-focused world where even gamers tend to move towards AI avatars instead of displaying themselves playing the game. If you have been a fan of vTubers and want a similar streaming style for your gaming TikTok Live, then you should try Virbo Live .

Moreover, in the modern world, TikTok commerce has been blowing up with shops showcasing their products and getting the most return of the content that they are making. But with virtual live avatars in Virbo, you can take it up a notch and get your TikTok store to sell better with greater engagement.

First of all, you are going to save a lot of money when it comes to using an AI avatar since you won’t need to hire a person to do everything for you. Secondly, using these VTubers will give you a boost in revenue especially when there is a live shopping event.

Lastly, with 24/7 seamless AI streaming, you can plan the stream ahead of time and get much more out of your livestreams. Here are some of Virbo’s live-streaming features.

Features of Virbo Live

  • AI Live Shopping: Virbo offers 24/7 live avatars that you can use to set up AI live shopping right on your TikTok page. You don’t need any human model present and you can showcase your product on the TikTok page as you like.
  • Realistic AI-Driven Avatars: All avatars are realistic and the vTubers can perfectly mimic natural movements. From different ethnicities, poses, and attire, you have the freedom to choose anything.
  • Multiple Languages and Accents: Virbo offers multiple languages and accents that various avatars can have. Hence, you can break the language barrier and create live streams in various languages to target the native people.

2. Set your objectives for TikTok Live

When it comes to going live on TikTok, you also need to set your objectives. TikTok Live Studio provides many features that you can leverage. Hence, by planning your actions, you can make the best out of going live on TikTok

For example, before your stream starts, ask yourself, what are your objectives? Do you want more views, more people engaged, more conversations, monetization? Once you have the goal in mind, then you can leverage TikTok Live Studio and make the most return out of your effective live session.

3. Promote your live beforehand

Before you go live using TikTok Live Studio, you need to promote your life. It is important to build up anticipation before actually going live on the platform. Hence, when you announce that you are going live and also tease what is going to be in the video, you improve your chances of getting more viewers to join, especially if you have an audience already.

One of the best ways to promote is simply to make an engaging TikTok that only teases the content of your upcoming live session, sparking the curiosity factor amongst the potential viewers.

4. Timing matters the most

The right time when you push out your content is what matters the most. The same is true with YouTube, Facebook, Instagram, and most other platforms. With TikTok, you must understand where your audience is mostly active in

How do you find that? Well, you need to understand your audience deeply and when they are mostly active. For example, your audience could be active on TikTok on a certain time and that’s where pushing your livestream will get the most results.

5. Take care of technical aspects

Most people ignore the technical aspects of TikTok livestream. This is especially true if you want to come in front of the camera for live streaming purposes. For example, you need to make sure that your lighting, sound, and connectivity are perfect so nothing hinders the experience of your audience.

With TikTok Live Studio, you can handle the hardware, which devices you want to connect, and the overall quality of your live streams. So, when you address the technical aspects the right way, you increase your chances of engaging the audience.

Part 3: Step Guidance to Start TikTok Live Studio

Step 1 Download TikTok Live Studio

TikTok Studio Live Guide

Visit the official website of TikTok Live Studio and download it for your Windows. But you can also log in to your TikTok account and download Live Studio from there. But if you don’t see the TikTok Live Studio download button in your TikTok app, then that means the software might not be available in your region.

Step 2 Install and Login TikTok Live Studio

Login

After completing the download, you need to install the software on your Windows PC or laptop. Give it all the permission that it needs and after you are done installing it on your machine, you need to log in just like you log in to your TikTok. The application will allow you to choose various options like Facebook, Google, and Twitter login.

Step 3 Setting up LIVE Studio and going live

Go Live

Once you are logged in, you can either skip the process or Set Up so that everything will go under your supervision. You will need to select things like Microphone, Camera settings, Streaming Settings, and more. Once everything is set up, you just need to click Go Live, and your live stream will be started.

Conclusion

TikTok Live Studio is one of the best live streaming tools you will find. The regular TikTok app is quite limited, especially if you are a streamer trying to make it on the TikTok world.

There is so much competition on the TikTok streaming service, but with Live Studio, you get a lot of freedom and tools to measure your progress in the competitive TikTok world.

Free TV Streaming: 9 Sites You Need To Know

The consumption of entertainment has transformed in recent years. Many people now watch shows and movies online instead of watching them on TV. Audiences are turning their viewership to the convenience offered by online streaming services. These free streaming websites for TV shows have diverse types of content, from old favorites to brand-new ones.

They can help you watch stuff even if it is unavailable in your area. Read this article to learn the best free TV streaming sites that have captured the attention of viewers worldwide. Also, we’ll explore the top platform to make your promotional live-streaming video for TV shows.

free streaming services for tv

Part 1. Why Do People Prefer Using Streaming Services To Watch Their Favorite Shows?

Are you tired of sticking to TV schedules? To give you more timing and content choices, many free live TV streaming sites are available nowadays.Lots of people have already switched to streaming services and love them. Other than that, free streaming websites for TV shows provide a highly personalized experience.

These sites let us watch our favorite shows according to the user’s convenience. You can access multiple shows and movies, from funny sitcoms to big action films. We can watch streaming services on different devices, like our phones, tablets, or our TVs. Also, these sites deliver content faster than any other available option.

Part 2. Top-Rated Free Streaming Websites for TV Shows in 2024

Finding the exemplary service to watch an entire show for free is essential. Many platforms claim to be free but often sneak in extra costs you might not expect. Let’s explore the top-rated free live TV streaming sites to ensure you get a good deal without breaking the bank:

1. Tubi TV

Tubi TV is one of the biggest free streaming websites for TV shows and movies in the US. The TV show services this platform provides are free and legal to use. It has over 20,000 TV shows and movies on Android apps, Roku, Fire TV, Apple TV, and smart TVs. You can watch classics like The Terminator and newer hits on this streaming site.

Also, it enables you to enjoy binge-watching popular TV series with minimal ads. You can browse its friendly interface by genre or search for something specific.

tubi tv streaming service and site

2. Pluto TV

On Pluto TV, you can watch live TV channels and high-quality movies. This site has over 250 channels covering news, sports, movies, reality shows, and more. Thousands of movies and TV series are also available on demand for US audiences.

Plus, users can browse different categories for shows and movies for personalized viewing. It is regularly updated by adding new and popular shows to always give viewers something new to watch.

pluto tv streaming service and site

3. Apple TV+

Viewers looking to watch Apple TV+ exclusive series opt for this platform. This live TV streaming site offers fewer shows and movies than other services. There’s no free version, but you can try it out with a free trial before subscribing.

Apple TV+ even allows fans to stream live sports like MLS with a low latency rate. Other than that, you can watch this streaming service on different devices.

apple tv streaming service and site

4. Roku TV

The Roku Channel has a vast library of 10,000 movies and 150,000 TV episodes. With over 350+ free live TV channels, there’s always something exciting to watch. You can find popular films and classic TV shows on these diverse free streaming websites for TV shows.

Plus, you can access 100+ free local channels like FOX25 Boston and NBC News New York. People of all ages and preferences can enjoy its live news, weather updates, sports, and reality TV.

roku tv streaming service and site

5. Hulu Plus Live

Hulu Plus Live is an excellent choice for those who want both live TV and on-demand shows. It gives you over 90 live TV channels, including local ones like ABC, CBS, NBC, and Fox. Also, you get access to its on-demand library, which has some of the most popular TV series available for viewers.

With this free live TV streaming siteyou’ll get HGTV, Comedy Central, TLC, USA, Cartoon Network, and Disney Channel. Also, this service offers unlimited DVR storage and two simultaneous stream options.

hulu plus tv streaming service

6. Amazon Freevee

For free live TV streams, you can use Amazon Freevee, which has original shows in different languages. They have a mix of popular titles and original content, including free channels you can watch with ads. You can get a wide of TV shows in various genres like comedy, drama, suspense, and animation.

Anyone can watch Freevee through the Prime Video app if they already have Amazon Prime. Otherwise, download the app on Amazon Fire TV, mobile phones, Xbox, PlayStation 5, and smart TVs.

amazon freeware tv streaming service

7. Sling Freestream

Another prominent free streaming website for TV shows is Sling TV, which lets you watch live TV and on-demand shows. You can pick the TV package that works best for you, including options to add extra channels. It offers over five hundred live TV shows and access to other on-demand shows and movies.

Users can enjoy various channels like ABC News, VH1 I Love Reality, and Nick Jr. But, if you have an account, you can use parental controls to manage what your kids watch.

sling freestream tv streaming service

8. Plex

If you want to get a diverse form of TV channels, Plex has you covered. It has more than 600 free live TV channels in different categories. Users can access TV shows, interesting documentaries, and exciting sports events. They also have more than fifty thousand free movies and shows to choose from.

With features like Discover Together, users can connect with friends and discover new content. Plex works on all your favorite devices like Apple, Android, and Smart TVs.

plex tv streaming service and site

9. Popcorn Flix

Popcorn Flix lets you watch live TV streams online for free on all your devices. You will be able to access a collection of multiple movies for free. Moreover, you can find shows in different categories, including comedies, dramas, horror movies, and more.

Plus, the video quality is pretty good at 720p HD. There are ads before each movie and sometimes during, but they’re not too frequent for a free service.

popcorn flix tv streaming service

Platforms Variety of Channels Hidden Purchases Ad-Free Ease of Use
Tubi TV 200 Above No X
Pluto TV Up to 250 No X
Apple TV+ Over 50 $10 after seven days X
Roku TV Over 350 Only pay for subscription to apps
Hulu Plus Live More than 90 $77 X
Amazon Freevee Over 400 No X
Sling Sling Orange: Over 30 Sling Blue: Over 50 $40 X
Plex More than 600 $4.99/month X X
Popcorn Flix Over 50 No X

Part 3. How To Make Your Own Promotional Live Streaming Video for TV Shows?

Making your live videos to promote TV shows is helpful to get people excited about your favorite series. These videos allow you to connect with viewers in real-time and get them interested in watching your beloved shows. Using live streaming, you can discuss and promote TV shows interactively. Adding realistic elements to your live videos can make them even more engaging.

Wondershare Virbo Live is a fantastic tool for creating promotional videos. It has powerful features such as lifelike AI avatars to make your videos more personal and appealing. With its support for different languages, you can grab the attention of audiences worldwide. Create a perfect live-stream video for your favorite TV shows and present them on YouTube, Facebook, and other platforms.

Prominent Characteristics of Wondershare Virbo Live

  1. You get several engaging streaming templates and backgrounds on this live-streaming tool.
  2. It generates a captivating promotional script to motivate users to watch your beloved TV show.
  3. The tool lets you drive the AI streamers to speak in real time by connecting and speaking into a microphone.

Steps of Making a Stream Room via Wondershare Virbo Live

After knowing the impact of free live TV streaming siteslet’s learn how to make your steam room. Let’s discuss the detailed method of promoting any TV program through an engaging live stream.

Step 1. Start Creating a Livestream Room

To start promoting TV series with AI streamers, access this tool online. Click the “Create Stream Room Now” button from its homepage, which will direct you to a new window. Here, choose the “Create a Blank Livestream Room” at the top to enter a window with multiple features.

create livestream across virbo live

Step 2. Use AI Smart Scripts for Your TV Show

Hit the “AI smart script” button on the left in the upcoming window. A dialogue box will appear, requiring the details for your TV series. Here, add its name, features, and promotional information. Afterward, opt for your desired promotional language and style before pressing the “Generate” button. Then, use this generated script to speak out loud through AI avatars.

create ai script for video

Step 3. Select AI Avatars and Customize Background To Go Live

Next, select avatars from the available options by tapping the “AI avatars” tab. If you switch to the “Background” tab, you can modify the outlook of your presentation. Once satisfied, head to the top right and select the “Start livestream” button. Your promotional video is ready to go live for its audience to learn about the upcoming TV show.

add ai avatar and background

Conclusion

We conclude that there are many free streaming websites for TV shows available. Throughout the article, we explored the popular choices for watching TV series and movies. If you want to promote your TV show, consider using Wondershare Virbo Live. Also, the tool works in different languages and can be used on major social platforms.

Part 3. How To Make Your Own Promotional Live Streaming Video for TV Shows?

Making your live videos to promote TV shows is helpful to get people excited about your favorite series. These videos allow you to connect with viewers in real-time and get them interested in watching your beloved shows. Using live streaming, you can discuss and promote TV shows interactively. Adding realistic elements to your live videos can make them even more engaging.

Wondershare Virbo Live is a fantastic tool for creating promotional videos. It has powerful features such as lifelike AI avatars to make your videos more personal and appealing. With its support for different languages, you can grab the attention of audiences worldwide. Create a perfect live-stream video for your favorite TV shows and present them on YouTube, Facebook, and other platforms.

Prominent Characteristics of Wondershare Virbo Live

  1. You get several engaging streaming templates and backgrounds on this live-streaming tool.
  2. It generates a captivating promotional script to motivate users to watch your beloved TV show.
  3. The tool lets you drive the AI streamers to speak in real time by connecting and speaking into a microphone.

Steps of Making a Stream Room via Wondershare Virbo Live

After knowing the impact of free live TV streaming siteslet’s learn how to make your steam room. Let’s discuss the detailed method of promoting any TV program through an engaging live stream.

Step 1. Start Creating a Livestream Room

To start promoting TV series with AI streamers, access this tool online. Click the “Create Stream Room Now” button from its homepage, which will direct you to a new window. Here, choose the “Create a Blank Livestream Room” at the top to enter a window with multiple features.

create livestream across virbo live

Step 2. Use AI Smart Scripts for Your TV Show

Hit the “AI smart script” button on the left in the upcoming window. A dialogue box will appear, requiring the details for your TV series. Here, add its name, features, and promotional information. Afterward, opt for your desired promotional language and style before pressing the “Generate” button. Then, use this generated script to speak out loud through AI avatars.

create ai script for video

Step 3. Select AI Avatars and Customize Background To Go Live

Next, select avatars from the available options by tapping the “AI avatars” tab. If you switch to the “Background” tab, you can modify the outlook of your presentation. Once satisfied, head to the top right and select the “Start livestream” button. Your promotional video is ready to go live for its audience to learn about the upcoming TV show.

add ai avatar and background

Conclusion

We conclude that there are many free streaming websites for TV shows available. Throughout the article, we explored the popular choices for watching TV series and movies. If you want to promote your TV show, consider using Wondershare Virbo Live. Also, the tool works in different languages and can be used on major social platforms.

Beginner’s Tutorial: Stream to Facebook With OBS Studio

Live streaming has become essential for many brands to promote their products on a large scale. They use different tools to integrate live stream features with social media platforms. Among all the available options, OBS Studio is one such streaming software that provides a cross-platform approach. You can easily use this open-source tool to stream on Facebook Live.

This article provides sufficient information about OBS and Facebook. It also solves the query about how to start OBS Facebook live streaming with proper guidelines. Moreover, you can find an AI-powered tool that intensifies your live streaming experience.

stream facebook to obs studio

Part 1. A Brief Overview of OBS and Facebook

According to a Statista report, Facebook is the most-used social network, with over 3 billion monthly visitors. Almost everyone knows about Facebook, but most people are unfamiliar with OBS Studio. This section intends to provide essential information about OBS and its compatibility with Facebook Live:

OBS Studio

OBS Studio is an open-source and free software for streaming and screen casting. Its initial version was released in 2012. Now, this tool is available for macOS, Windows, BSD, and Linux distributions. It helps to record, encode, capture, and broadcast through RTMP, WebRTC, and other protocols. Moreover, OBS Studio supports multiple plug-ins to provide more functions.

obs studio interface

Facebook

Mark Zuckerberg launched Facebook to help users connect globally. People started to use it for various purposes because of its extended functionality. Currently, it is helping individuals and companies to do wonders together. Many brands are using it for marketing and generating leads. Moreover, Facebook has even established its position as one of the finest live-selling platforms.

facebook interface

Part 2. How To Stream to Facebook With OBS Studio: A Simple Guide

Streaming live on Facebook provides capabilities to reach global audiences and share content. At the same time, you need an efficient tool like OBS to stream live on this largest social network. Due to some complex options, steamers are still confused about how to use OBS for Facebook Live effectively. In this regard, the following steps make it easy for them to stream to Facebook with OBS Studio.

  • Step 1. First of all, launch OBS Studio software on your device. On the main interface, it provides a whole range of options. Click on the “+” icon in the “Scenes” panel at the bottom left corner. Then, rename the scene on the prompt and hit the “OK” button to save it for use every time.

create a scene in obs

  • Step 2. After creating a scene, you need to add sources for audio and video. To add audio input, hit the “+” icon in the “Sources” panel. Then, select the “Audio Input Capture” option from the appeared list. After that, rename the audio source in the “Create new” bar and click the “OK” option. Another panel shows here in which you select the device from the dropdown. After that, hit the “OK” button again to save it.

set microphone during live stream

  • Step 3. To add a video capture source, click on the “+” icon again given in the “Sources” panel. Afterward, a list appears from where you select the “Video Capture Device” option. You can rename the source on the next displayed panel and then hit the “OK” button. Select the video source from available devices and customize FPS and resolution. Once you confirm the video source, it starts showing the video using that source.

define video capturing device

  • Step 4. To proceed to the live streaming feature, click the “Settings” option in the “Controls” section. Navigate to the settings page and select the “Stream” option. After that, click “Service” to check the services list and choose “Facebook Live” from there. Upon doing that, hit the “Get Stream Key” button to get a key for streaming.

set service to facebook

  • Step 5. It opens the browser and shows the Facebook page through a unique URL. On that page, you can see two options, including “Go live” and “Create event.” Here, you must select “Go Live” to proceed further.

proceed to go live across facebook

  • Step 6. On the next window, select the “Streaming software” option with a key icon. This displays the “Stream Key” for further processing. Click the “Copy” button to get the key in your clipboard.

copy streaming key from facebook

  • Step 7. After copying the key, go back to the OBS Studio tool. Paste the key in the “Stream Key” text box within the Stream Settings and hit the “OK” button.

use stream key on obs

  • Step 8. Afterward, click on the “Start Streaming” function in the “Controls” panel. Then, it immediately starts streaming and shows its parameters in the below bar. To terminate live streaming, hit “Stop Streaming” from the same menu.

start streaming on obs

Part 3. How To Attract More Live Audiences When Streaming to Facebook With OBS Studio?

As we have mentioned, there are many live-streaming tools in the market. These streaming platforms offer handy features that help users to stream simple content. For instance, OBS is helpful but inefficient enough to produce creative live streams. For this, you need a powerful tool with complete customization options. Wondershare Virbo Live is a well-designed tool to tailor your live streams perfectly.

Interestingly, this tool’s AI Smart Script feature helps generate scripts for marketing streams in instant prompts. You can change the live stream template and background according to your desire. Also, there is a range of AI Avatars with different ethnicities, outfits, and poses for all occasions. Moreover, you can use the tool without downloading it because it offers cloud-based support.

Features of Wondershare Virbo Live To Consider

  1. Wondershare Virbo Live has an AI Streamer that provides dubbing in different languages and accents. You can also generate AI voices according to your audience.
  2. This cost-efficient tool offers a seamless streaming experience 24/7. Thus, it helps to boost the revenue of your live selling on social platforms.
  3. You can customize the size and placement of objects or text on live streams. Also, it helps to use stickers that catch the interest of viewers.

Comprehensive Steps To Create a Streaming Room Using Wondershare Virbo Live

Virbo Live would be a perfect solution for creating customized live-stream rooms. It provides intuitive controls with AI-powered features. Here’s how you can make your streaming room step-by-step with this efficient live-streaming tool.

  • Step 1. Access Tool and Advance To Create Stream

Initially, visit the official site of Wondershare Virbo Live and navigate on the main interface. Move slightly down and click the “Create Stream Room Now” option. Afterward, it will take you to the main panel of the tool.

set a new stream room

  • Step 2. Start With Selecting the Livestream Room Template

To start the customization process, pick the best template from the different choices under the “Livestream Room Template” section. After selecting the template, the window opens and displays the template on the right side of the screen.

select template for live streaming

  • Step 3. Utilize Different Controls To Customize the Template

You can customize the template on the same screen by dragging text or objects. Then, you can select creative avatars from the “AI avatars” tab for your live event. Apart from that, open the “Background” tab to choose stunning backgrounds. Plus, you can introduce “Sticker” based on the requirements of your stream.

change elements on live video

  • Step 4. Access Options for Human Interaction

After taking care of visuals, hit the “Human interaction” tab from the display’s top left and select the “Microphone” option. Upon doing this, click the “Turn microphone on to take over” button to provide access to your local microphone. After that, you can interact with the audience live when livestreaming on Facebook.

set mic for human interaction

  • Step 5. Initiate Your Customized Live Stream Successfully

After finalizing all the selections, you can start live streaming. For that, hit the “Start livestream” button given at the top right corner of the screen. The tool instantly starts your live stream with customized features.

start live stream virbo live

Conclusion

Conclusively, we have presented a detailed overview of OBS Studio and its integration with Facebook Live. You can benefit from simple instructions on how to use OBS Studio for Facebook Live. Wondershare Virbo Live provides innovative functions with AI technology to make your live streams even more exciting. Amazingly, users can seamlessly integrate this tool with all major social networks for live streaming.

Live shopping on platforms like **LazLive has become a major trend in Southeast Asian regions such as Malaysia. This shopping method involves hosts showcasing and selling their products to viewers in the live videos. Established companies and startups are entering the market to capitalize on this trend.

However, there is a need for tools to make cohesive and better content for seamless live streaming. This article will give you a comprehensive preview of the LazLive live-selling platform. We will also discuss a tool that will help you optimize your live selling experience by creating optimized content.

enhancing-knowledge-about-lazlive-live-selling-1.jpg

Part 1. A Basic Preview of LazLive Shopping Platform

Many content creators usually connect with their audience through live streaming. Audiences all around the world like to engage with sellers to buy products. For this purpose, LazLive provides an interactive experience with its live-streaming feature. Plus, it offers a compelling product line to its users to cater to everyone’s needs. Their products include basic necessities, self-care, entertainment, and fashion products.

Along with the diverse product range, the main interface of this live-streaming app is user-friendly. You will find vouchers and exclusive discounts on the main interface of this platform. Also, there is a search tab for ease, allowing you to search specific product names.

enhancing-knowledge-about-lazlive-live-selling-2.jpg

Reviews of Sellers and Buyers on LazLive Shopping

Throughout the internet, you will mostly find negative reviews about this platform. According to users’ responses, the app has insufficient product information. Buyers have to spend extra time watching uninterested products on this Lazada live selling platform. Besides this, sometimes the platform delivers the wrong item that is hard to return.

Sellers of products can’t schedule live streaming on this live shopping platform. Based on seller reviews, the app’s live stream performance does not meet basic standards. With all the responses in line, LazLive still has considerable user inflow and outflow in the Southeast Asian region.

How is LazLive a Good Option for Live Selling?

LazLive can be a good option for startups and small businesses looking for a cheap platform to grow. It can help in brand marketing and selling products by providing the following benefits:

  1. You can interact with customers directly with this live-streaming platform.
  2. This live shopping platform features your product in 360°.
  3. Users can have real-time purchasing options with this live-streaming platform.
  4. It helps you to promote vouchers and endorse your featured products through live streams.

Part 2. How To Create the Perfect Livestream Selling Environment in LazLive?

You can make your brand attractive and likable with live stream selling. It is a two-way communication that enhances the loyalty of customers. With some tips, you can make the selling environment more attractive in LazLive. Follow the below tips to create a perfect livestream selling environment:

1. Plan Your Content

Sellers should plan attractive content and storylines for live streaming. This content should be informative and engaging for the audience. Developing a script or outline will optimize your livestream presentation. You can present the features and benefits of the product to attract the audience.

enhancing-knowledge-about-lazlive-live-selling-3.jpg

2. Increase Your Audience Engagement With Live Giveaways

Audience engagement on live streams can increase through running giveaway campaigns. It will make your audience excited to try your products. Live-selling platforms such as LazLive offer live-stream vouchers to win customers’ attention. With the help of this feature, you can create anticipation among the audience for your future livestream.

enhancing-knowledge-about-lazlive-live-selling-4.jpg

3. Promote Live Sale Before and After

It is essential to create hype around your selling events. You can share video ad teasers on social media platforms and email your target leads to promote your stream. Lazada’s live selling platform provides a sharing option to help you promote your live sale. Also, you can encourage your audience to share live videos while streaming.

enhancing-knowledge-about-lazlive-live-selling-5.jpg

4. Use the Power of Influencers

Influencers can engage their followers and empower them to buy products. These influencers might help you increase the efficiency of the live-selling Lazada events. You should collaborate with influencers who have loyal followers to boost your brand image.

enhancing-knowledge-about-lazlive-live-selling-6.jpg

5. Select a Sophisticated Livestreaming Tool

You can use a livestreaming tool to effectively showcase your product. Tools have some features to facilitate you in creating professional-looking live streams. With this, you don’t need to generate live-stream videos from scratch. Wondershare Virbo Live is one of those tools that has advanced features, allowing you to make engaging videos.

enhancing-knowledge-about-lazlive-live-selling-7.jpg

Get Started Online Free Download

Part 3. Improve Live Selling Revenue in LazLive With Wondershare Virbo Live

As mentioned earlier, one of the most important elements for successful live selling is selecting the right tool for streaming. When it comes to improving revenue, you can integrate some features in streams to generate sales. Streamers can look to incorporate engaging concepts and visuals to attract the audience. Wondershare Virbo Live offers AI-driven avatars to create a visually engaging atmosphere during live events.

These AI avatars or VTubers can perfectly mimic natural movements to engage the buyers. This will ensure authenticity and connection in every interaction during live shopping. You can also use multiple language features of the tool to break language barriers. With the help of such language options, you can reach a diverse audience through a single platform.

Noting the Best Features of Wondershare Virbo Live

  1. It offers a customizable Q&A repository to set an automatic response to audience questions. It instantly helps users interact with their audience by answering their most frequently asked questions.
  2. This tool allows microphone integration to drive AI streamers to speak in real-time. Not only does this promote live audience interaction, but it is also a great way to keep actual identity behind the curtains.
  3. Wondershare Virbo Live is compatible with many platforms like YouTube and TikTok. It also supports live streaming on LazLive, Shopee, and similar platforms.

Steps To Create Stream Room Using Wondershare Virbo Live

Sellers can use this tool to create optimized live-stream videos for audiences. Below are the steps to create a stream room using Wondershare Virbo Live:

  • Step 1. Access Tool To Create Stream Room

Firstly, access this tool online by visiting the official website on your browser. Open its main interface and click the “Create Stream Room Now” button on the left.

enhancing-knowledge-about-lazlive-live-selling-8.jpg

Get Started Online Free Download

  • Step 2. Create a Blank Live Stream Room

Upon reaching a new window, hit the “Create a Blank Live Stream Room” button at the top of the screen. Next, you will find many options to help you create a personalized video stream.

enhancing-knowledge-about-lazlive-live-selling-9.jpg

  • Step 3. Choose Your Required AI Avatar

Once you reach the editing window, select the “AI avatars” tab on the top. A dialog box will open with different avatars in different dresses and poses. Then, as required, choose any of them, and it will appear on the right side of the screen.

enhancing-knowledge-about-lazlive-live-selling-10.jpg

  • Step 4. Adjust Changes in Background

Afterward, opt for the “Background” tab to choose a background for product representation. You can choose different options or add your personalized background with the “Upload background” option.

enhancing-knowledge-about-lazlive-live-selling-11.jpg

  • Step 5. Add Script for Livestream Video

To add the script for the live stream video, you are provided with 3 different scenarios. If you intend to have more human interaction, go to the respective section. Select the appropriate sub-section through which you want to interact with your audience. If you go for “Text,” add the text, which will be limited to 1000 words or less. Set up the dubbing audio using the respective option on the top.

On the other hand, you can define the language through the “Translate to” menu and click “Translate.” If you are not going to translate the text, click “Add text” to conclude by adding the script for the live stream video.

enhancing-knowledge-about-lazlive-live-selling-12.jpg

  • Step 6. Initiate Livestreaming of Your Products

After defining all settings, press the “Start Livestream” button at the top right to start interacting with your customers.

enhancing-knowledge-about-lazlive-live-selling-13.jpg

Conclusion

Platforms like LazLive will allow you to do live streaming with its easy-to-use interface. This platform allows you to interact with the target audience to increase revenue. We recommend using tools like Wondershare Virbo Live to polish your streams further. It is an AI-powered tool that can help you create live-streaming videos in multiple languages to make your streaming effective.

Live shopping on platforms like **LazLive has become a major trend in Southeast Asian regions such as Malaysia. This shopping method involves hosts showcasing and selling their products to viewers in the live videos. Established companies and startups are entering the market to capitalize on this trend.

However, there is a need for tools to make cohesive and better content for seamless live streaming. This article will give you a comprehensive preview of the LazLive live-selling platform. We will also discuss a tool that will help you optimize your live selling experience by creating optimized content.

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Part 1. A Basic Preview of LazLive Shopping Platform

Many content creators usually connect with their audience through live streaming. Audiences all around the world like to engage with sellers to buy products. For this purpose, LazLive provides an interactive experience with its live-streaming feature. Plus, it offers a compelling product line to its users to cater to everyone’s needs. Their products include basic necessities, self-care, entertainment, and fashion products.

Along with the diverse product range, the main interface of this live-streaming app is user-friendly. You will find vouchers and exclusive discounts on the main interface of this platform. Also, there is a search tab for ease, allowing you to search specific product names.

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Reviews of Sellers and Buyers on LazLive Shopping

Throughout the internet, you will mostly find negative reviews about this platform. According to users’ responses, the app has insufficient product information. Buyers have to spend extra time watching uninterested products on this Lazada live selling platform. Besides this, sometimes the platform delivers the wrong item that is hard to return.

Sellers of products can’t schedule live streaming on this live shopping platform. Based on seller reviews, the app’s live stream performance does not meet basic standards. With all the responses in line, LazLive still has considerable user inflow and outflow in the Southeast Asian region.

How is LazLive a Good Option for Live Selling?

LazLive can be a good option for startups and small businesses looking for a cheap platform to grow. It can help in brand marketing and selling products by providing the following benefits:

  1. You can interact with customers directly with this live-streaming platform.
  2. This live shopping platform features your product in 360°.
  3. Users can have real-time purchasing options with this live-streaming platform.
  4. It helps you to promote vouchers and endorse your featured products through live streams.

Part 2. How To Create the Perfect Livestream Selling Environment in LazLive?

You can make your brand attractive and likable with live stream selling. It is a two-way communication that enhances the loyalty of customers. With some tips, you can make the selling environment more attractive in LazLive. Follow the below tips to create a perfect livestream selling environment:

1. Plan Your Content

Sellers should plan attractive content and storylines for live streaming. This content should be informative and engaging for the audience. Developing a script or outline will optimize your livestream presentation. You can present the features and benefits of the product to attract the audience.

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2. Increase Your Audience Engagement With Live Giveaways

Audience engagement on live streams can increase through running giveaway campaigns. It will make your audience excited to try your products. Live-selling platforms such as LazLive offer live-stream vouchers to win customers’ attention. With the help of this feature, you can create anticipation among the audience for your future livestream.

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3. Promote Live Sale Before and After

It is essential to create hype around your selling events. You can share video ad teasers on social media platforms and email your target leads to promote your stream. Lazada’s live selling platform provides a sharing option to help you promote your live sale. Also, you can encourage your audience to share live videos while streaming.

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4. Use the Power of Influencers

Influencers can engage their followers and empower them to buy products. These influencers might help you increase the efficiency of the live-selling Lazada events. You should collaborate with influencers who have loyal followers to boost your brand image.

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5. Select a Sophisticated Livestreaming Tool

You can use a livestreaming tool to effectively showcase your product. Tools have some features to facilitate you in creating professional-looking live streams. With this, you don’t need to generate live-stream videos from scratch. Wondershare Virbo Live is one of those tools that has advanced features, allowing you to make engaging videos.

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Part 3. Improve Live Selling Revenue in LazLive With Wondershare Virbo Live

As mentioned earlier, one of the most important elements for successful live selling is selecting the right tool for streaming. When it comes to improving revenue, you can integrate some features in streams to generate sales. Streamers can look to incorporate engaging concepts and visuals to attract the audience. Wondershare Virbo Live offers AI-driven avatars to create a visually engaging atmosphere during live events.

These AI avatars or VTubers can perfectly mimic natural movements to engage the buyers. This will ensure authenticity and connection in every interaction during live shopping. You can also use multiple language features of the tool to break language barriers. With the help of such language options, you can reach a diverse audience through a single platform.

Noting the Best Features of Wondershare Virbo Live

  1. It offers a customizable Q&A repository to set an automatic response to audience questions. It instantly helps users interact with their audience by answering their most frequently asked questions.
  2. This tool allows microphone integration to drive AI streamers to speak in real-time. Not only does this promote live audience interaction, but it is also a great way to keep actual identity behind the curtains.
  3. Wondershare Virbo Live is compatible with many platforms like YouTube and TikTok. It also supports live streaming on LazLive, Shopee, and similar platforms.

Steps To Create Stream Room Using Wondershare Virbo Live

Sellers can use this tool to create optimized live-stream videos for audiences. Below are the steps to create a stream room using Wondershare Virbo Live:

  • Step 1. Access Tool To Create Stream Room

Firstly, access this tool online by visiting the official website on your browser. Open its main interface and click the “Create Stream Room Now” button on the left.

enhancing-knowledge-about-lazlive-live-selling-8.jpg

Get Started Online Free Download

  • Step 2. Create a Blank Live Stream Room

Upon reaching a new window, hit the “Create a Blank Live Stream Room” button at the top of the screen. Next, you will find many options to help you create a personalized video stream.

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  • Step 3. Choose Your Required AI Avatar

Once you reach the editing window, select the “AI avatars” tab on the top. A dialog box will open with different avatars in different dresses and poses. Then, as required, choose any of them, and it will appear on the right side of the screen.

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  • Step 4. Adjust Changes in Background

Afterward, opt for the “Background” tab to choose a background for product representation. You can choose different options or add your personalized background with the “Upload background” option.

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  • Step 5. Add Script for Livestream Video

To add the script for the live stream video, you are provided with 3 different scenarios. If you intend to have more human interaction, go to the respective section. Select the appropriate sub-section through which you want to interact with your audience. If you go for “Text,” add the text, which will be limited to 1000 words or less. Set up the dubbing audio using the respective option on the top.

On the other hand, you can define the language through the “Translate to” menu and click “Translate.” If you are not going to translate the text, click “Add text” to conclude by adding the script for the live stream video.

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  • Step 6. Initiate Livestreaming of Your Products

After defining all settings, press the “Start Livestream” button at the top right to start interacting with your customers.

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Conclusion

Platforms like LazLive will allow you to do live streaming with its easy-to-use interface. This platform allows you to interact with the target audience to increase revenue. We recommend using tools like Wondershare Virbo Live to polish your streams further. It is an AI-powered tool that can help you create live-streaming videos in multiple languages to make your streaming effective.

Live Commerce Success Stories: Lessons Learned & Predictions for the Future

The world of e-commerce has gone through a tremendous transformation in the recent past, with terms like live commerce, live streaming, live shopping, and live chat becoming a norm. Streaming commerce has become popular and brands are looking for the best live tools to push their products in the market. Businesses that have taken advantage of live streaming e commerce report higher conversion rates and increased sales. In this article, we explore the concept of live streaming as successfully applied by different companies and how artificial intelligence is going to further transform this area of business.

Part 1: Background Information of Live Commerce

To get started, let’s define what is live ecommerce. Is it different from the ecommerce that most people know or just an enhanced version? Do you need any special tools to be successful in live stream ecommerce and how does it boost sales?

01 What is Live Commerce?

Live commerce is the act of selling products online via immersive live shopping platforms. Brands and creators use live commerce in the form of live and shoppable videos to sell their products while shoppers can interact with brands in real-time. In simpler terms, live stream commerce is like a customer watching a livestream event but can shop.

live commerce

To be successful with live e commerce, you would need certain tools like a live shopping platform, shopping cart integration, and live chat to give your viewers the ultimate user experience. This allows consumers to watch, talk, and shop your products from wherever they are and at any time.

02 Benefits of Ecommerce Live

The e commerce live streaming trend started in China, and spread to other parts of the world quickly. This was back in 2016 when the Chinese retail giant Alibaba launched its live stream shopping event that became an instant success. Within the first 20 minutes, Alibaba had generated over $7.5 billion in transaction value.

Although the same approach had been used by QVC Home Shopping Network years before, the real integration of internet live shopping started with Alibaba. From this success, several notable benefits of e-commerce live streaming can be realized:

  1. Sales Acceleration: Live commerce generates sales quicker by exposing brands and products to thousands of viewers in minutes
  2. Promotes Better Engagement: With people being 2x more likely to share videos with their friends and families compared to static ads, live commerce generates higher engagement than other forms of content.
  3. Encourages Impulse Buying: People are more likely to buy a product when they are involved in an exclusive even for fear of missing out on the limited-time offers.
  4. Builds Brand Awareness: Live commerce allows consumers to see the face behind the brand or the influencers pushing the products, which makes them connect more with the brand.

Part 2: Successful Case in Live Online Shopping: Transforming Brands through Engagement

The use of live commerce features has made significant impacts on business industries. From collaboration with influencers to engaging viewers in consultation, the following brands have transformed their engagement through live online shopping:

1. Michael Kors: Fashionable Collaboration Boosts Engagement

Michael Kors partnered with the popular influencer Aimee Song to host a live stream showcasing their new Spring collection. During the ecommerce live streaming event, Aimee styled various looks while offering insights and answering viewers’ questions.

aimee song

Achievement: The e commerce live streaming event garnered over 1 million views and increased website traffic by 300%. Michael Kors recorded that the sales of featured items surpassed expectations, as the dress that Aimee wore was sold out within minutes.

Lessons Drawn: Collaborations with relatable influencers can drive significant engagement and sales. The live stream event also demonstrated the importance of interactive elements like styling tips and real-time Q&A in fostering connections and building trust with customers.

2. Sephora: Beauty Unboxed with Community Building

Sephora leveraged streaming commerce to host makeup tutorials, product demonstrations, and expert sessions with brands like Fenty Beauty. During the live commerce event, viewers could purchase products directly from the stream and interact with each other via a live chat.

sephora

Achievement: The live commerce event boosted Sephora sales by 30% of the featured products. They also saw a 200% rise in engagement on their social media channels, increasing their brand awareness. The live chat fostered a sense of community as viewers could directly share tips and recommendations.

Lessons Drawn: Brands can create a powerful formula for success by combining education, entertainment, and community building. Live streaming e commerce provides valuable product information and real-time interactions that can be used to foster loyalty while building lasting communities.

3. Nike: Live Workouts Drive Brand Advocacy

Nike partnered with professional athletes and trainers to host live workout sessions on their app. The live commerce event allowed viewers to participate in the workouts at home, purchase featured Nike apparel and equipment, and interact with other users.

nike

Achievement: The live workouts event increased app downloads by 40% and sale of features products by 25%. Viewers could actively share their workout experiences during the live stream commerce, creating positive brand buzz and advocating for Nike products.

Lessons Drawn: Live stream commerce can go beyond mere product promotion by offering valuable experiences like workouts. By adding interactive elements and community engagement, sellers can fuel their brand advocacy and create loyal customers.

4. L’Oreal: Personalized Skincare Consultations

L’Oreal launched a live consultation service within its app. The live commerce feature allowed users to connect with dermatologists and beauty advisors for personalized skincare recommendations. They would then purchase recommended products directly from the consultation.

l’oreal

Achievement: The live consultations increased app usage by 50% and grew sales of recommended products by 35%. The e-commerce live-streaming event saw users appreciate the personalized advice they got and a seamless purchasing experience.

Lessons Drawn: Live commerce can be more than entertainment by offering valuable services like consultations. By engaging in personalized experiences, brands can increase customer satisfaction and loyalty, contributing to conversions and repeat purchases.

Part 3: Future Landscape: Live Streaming with AI

The evolution of live commerce is far from over. The next frontier lies in the seamless integration of artificial intelligence (AI), which promises an even more personalized and immersive shopping experience. With features like AI streamers and personalized product recommendations, brands are poised to benefit the most from these developments. Here is a tool that will help you take your live commerce experience to the next level.

01 Integrating Virbo Live for Live Commerce

Virbo Live offers cost-efficient and multilingual AI-driven avatars to boost your viewers’ experience during live shopping. By seamlessly integrating AI streamers into your live commerce events, you can boost your revenue by providing accurate product information and encouraging viewers to make a purchase. The avatars will make your live commerce more engaging, convenient, and interactive.

live-commerce-next-chapter-can-ai-unlock-its-true-potential-6.jpg

Advantages of Virbo Live Commerce:

  • Continuous 24/7 live commerce broadcasting without interruptions
  • Cost-effective streamers with lower personnel and equipment expenses
  • Reduced dependence on large human teams
  • Seamless language and accent translations to engage a diverse global audience
  • Stable and lag-free streaming performance
  • Enhanced content safety through AI-driven moderation.

02 Simplified Workflow and Better Viewer Experience with Virbo Live

To get started with Virbo Live, choose an appropriate AI avatar, generate the script, and go live. The process is simple and will take only a few minutes. Here is a detailed step-by-step guide :

Step 1 Create a Live Shopping Rooms

Log into Virbo Live and click “Create a Blank Livestream Room” or select a template from the available options to get started.

virbo live sign in

Step 2 Choose AI Streamers and Background

Select a virtual streamer from the virtual host library. Customize the avatar and the background to match your brand and live commerce event.

choose avatar

Step 3 Enter Text or Voice

Enter a script or upload your audio for the AI Avatar to seamlessly interact with the viewers. Virbo Live also offers an AI smart scriptwriter and AI translator for automatic script generation.

generate script

Step 4 Start Live Streaming

Click Start Live Streaming and connect your AI avatar to your live commerce platform using the OBS OBS software.

live stream

Step 5 Interact With the Audience

Activate the Interact With the Audience feature to allow the AI streamer to seamlessly engage your viewers without your involvement.

interact with audience

FAQs about Live Commerce

1. What are the drawbacks of live commerce?

Live commerce allows you to access a wider audience and boost sales revenue, but it comes with a few downsides too. You may have to deal with technical hiccups, poor audio quality, and viewers getting distracted or bored.

2. How do I succeed with live commerce streaming?

To succeed with live commerce streaming, you need to choose the right live shopping platform and keep your viewers engaged with the right content and interactions.

3. What is the difference between regular streaming and live commerce streaming?

Regular streaming involves uploading pre-recorded videos online for viewers to watch at a time of their choosing while live commerce streaming is real-time broadcasting while the video is being recorded.

4. Is live commerce streaming better than video recording?

Yes, live commerce streaming is usually more economical than pre-recorded streaming. It requires less resources and time to produce while keeping the viewers engaged.

Conclusion

Live commerce provides a unique opportunity for brands to reach more audiences and increase their sales revenue. While it has revolutionized online shopping, creating content for live commerce can be expensive and time-consuming. That’s why Virbo Live offers AI streamers to automate live commerce and allow brands to keep their viewers engaged at a lower cost. By leveraging artificial intelligence, you can enhance your viewers’ live shopping experience while getting the best out of the experience.

The world of e-commerce has gone through a tremendous transformation in the recent past, with terms like live commerce, live streaming, live shopping, and live chat becoming a norm. Streaming commerce has become popular and brands are looking for the best live tools to push their products in the market. Businesses that have taken advantage of live streaming e commerce report higher conversion rates and increased sales. In this article, we explore the concept of live streaming as successfully applied by different companies and how artificial intelligence is going to further transform this area of business.

Part 1: Background Information of Live Commerce

To get started, let’s define what is live ecommerce. Is it different from the ecommerce that most people know or just an enhanced version? Do you need any special tools to be successful in live stream ecommerce and how does it boost sales?

01 What is Live Commerce?

Live commerce is the act of selling products online via immersive live shopping platforms. Brands and creators use live commerce in the form of live and shoppable videos to sell their products while shoppers can interact with brands in real-time. In simpler terms, live stream commerce is like a customer watching a livestream event but can shop.

live commerce

To be successful with live e commerce, you would need certain tools like a live shopping platform, shopping cart integration, and live chat to give your viewers the ultimate user experience. This allows consumers to watch, talk, and shop your products from wherever they are and at any time.

02 Benefits of Ecommerce Live

The e commerce live streaming trend started in China, and spread to other parts of the world quickly. This was back in 2016 when the Chinese retail giant Alibaba launched its live stream shopping event that became an instant success. Within the first 20 minutes, Alibaba had generated over $7.5 billion in transaction value.

Although the same approach had been used by QVC Home Shopping Network years before, the real integration of internet live shopping started with Alibaba. From this success, several notable benefits of e-commerce live streaming can be realized:

  1. Sales Acceleration: Live commerce generates sales quicker by exposing brands and products to thousands of viewers in minutes
  2. Promotes Better Engagement: With people being 2x more likely to share videos with their friends and families compared to static ads, live commerce generates higher engagement than other forms of content.
  3. Encourages Impulse Buying: People are more likely to buy a product when they are involved in an exclusive even for fear of missing out on the limited-time offers.
  4. Builds Brand Awareness: Live commerce allows consumers to see the face behind the brand or the influencers pushing the products, which makes them connect more with the brand.

Part 2: Successful Case in Live Online Shopping: Transforming Brands through Engagement

The use of live commerce features has made significant impacts on business industries. From collaboration with influencers to engaging viewers in consultation, the following brands have transformed their engagement through live online shopping:

1. Michael Kors: Fashionable Collaboration Boosts Engagement

Michael Kors partnered with the popular influencer Aimee Song to host a live stream showcasing their new Spring collection. During the ecommerce live streaming event, Aimee styled various looks while offering insights and answering viewers’ questions.

aimee song

Achievement: The e commerce live streaming event garnered over 1 million views and increased website traffic by 300%. Michael Kors recorded that the sales of featured items surpassed expectations, as the dress that Aimee wore was sold out within minutes.

Lessons Drawn: Collaborations with relatable influencers can drive significant engagement and sales. The live stream event also demonstrated the importance of interactive elements like styling tips and real-time Q&A in fostering connections and building trust with customers.

2. Sephora: Beauty Unboxed with Community Building

Sephora leveraged streaming commerce to host makeup tutorials, product demonstrations, and expert sessions with brands like Fenty Beauty. During the live commerce event, viewers could purchase products directly from the stream and interact with each other via a live chat.

sephora

Achievement: The live commerce event boosted Sephora sales by 30% of the featured products. They also saw a 200% rise in engagement on their social media channels, increasing their brand awareness. The live chat fostered a sense of community as viewers could directly share tips and recommendations.

Lessons Drawn: Brands can create a powerful formula for success by combining education, entertainment, and community building. Live streaming e commerce provides valuable product information and real-time interactions that can be used to foster loyalty while building lasting communities.

3. Nike: Live Workouts Drive Brand Advocacy

Nike partnered with professional athletes and trainers to host live workout sessions on their app. The live commerce event allowed viewers to participate in the workouts at home, purchase featured Nike apparel and equipment, and interact with other users.

nike

Achievement: The live workouts event increased app downloads by 40% and sale of features products by 25%. Viewers could actively share their workout experiences during the live stream commerce, creating positive brand buzz and advocating for Nike products.

Lessons Drawn: Live stream commerce can go beyond mere product promotion by offering valuable experiences like workouts. By adding interactive elements and community engagement, sellers can fuel their brand advocacy and create loyal customers.

4. L’Oreal: Personalized Skincare Consultations

L’Oreal launched a live consultation service within its app. The live commerce feature allowed users to connect with dermatologists and beauty advisors for personalized skincare recommendations. They would then purchase recommended products directly from the consultation.

l’oreal

Achievement: The live consultations increased app usage by 50% and grew sales of recommended products by 35%. The e-commerce live-streaming event saw users appreciate the personalized advice they got and a seamless purchasing experience.

Lessons Drawn: Live commerce can be more than entertainment by offering valuable services like consultations. By engaging in personalized experiences, brands can increase customer satisfaction and loyalty, contributing to conversions and repeat purchases.

Part 3: Future Landscape: Live Streaming with AI

The evolution of live commerce is far from over. The next frontier lies in the seamless integration of artificial intelligence (AI), which promises an even more personalized and immersive shopping experience. With features like AI streamers and personalized product recommendations, brands are poised to benefit the most from these developments. Here is a tool that will help you take your live commerce experience to the next level.

01 Integrating Virbo Live for Live Commerce

Virbo Live offers cost-efficient and multilingual AI-driven avatars to boost your viewers’ experience during live shopping. By seamlessly integrating AI streamers into your live commerce events, you can boost your revenue by providing accurate product information and encouraging viewers to make a purchase. The avatars will make your live commerce more engaging, convenient, and interactive.

live-commerce-next-chapter-can-ai-unlock-its-true-potential-6.jpg

Advantages of Virbo Live Commerce:

  • Continuous 24/7 live commerce broadcasting without interruptions
  • Cost-effective streamers with lower personnel and equipment expenses
  • Reduced dependence on large human teams
  • Seamless language and accent translations to engage a diverse global audience
  • Stable and lag-free streaming performance
  • Enhanced content safety through AI-driven moderation.

02 Simplified Workflow and Better Viewer Experience with Virbo Live

To get started with Virbo Live, choose an appropriate AI avatar, generate the script, and go live. The process is simple and will take only a few minutes. Here is a detailed step-by-step guide :

Step 1 Create a Live Shopping Rooms

Log into Virbo Live and click “Create a Blank Livestream Room” or select a template from the available options to get started.

virbo live sign in

Step 2 Choose AI Streamers and Background

Select a virtual streamer from the virtual host library. Customize the avatar and the background to match your brand and live commerce event.

choose avatar

Step 3 Enter Text or Voice

Enter a script or upload your audio for the AI Avatar to seamlessly interact with the viewers. Virbo Live also offers an AI smart scriptwriter and AI translator for automatic script generation.

generate script

Step 4 Start Live Streaming

Click Start Live Streaming and connect your AI avatar to your live commerce platform using the OBS OBS software.

live stream

Step 5 Interact With the Audience

Activate the Interact With the Audience feature to allow the AI streamer to seamlessly engage your viewers without your involvement.

interact with audience

FAQs about Live Commerce

1. What are the drawbacks of live commerce?

Live commerce allows you to access a wider audience and boost sales revenue, but it comes with a few downsides too. You may have to deal with technical hiccups, poor audio quality, and viewers getting distracted or bored.

2. How do I succeed with live commerce streaming?

To succeed with live commerce streaming, you need to choose the right live shopping platform and keep your viewers engaged with the right content and interactions.

3. What is the difference between regular streaming and live commerce streaming?

Regular streaming involves uploading pre-recorded videos online for viewers to watch at a time of their choosing while live commerce streaming is real-time broadcasting while the video is being recorded.

4. Is live commerce streaming better than video recording?

Yes, live commerce streaming is usually more economical than pre-recorded streaming. It requires less resources and time to produce while keeping the viewers engaged.

Conclusion

Live commerce provides a unique opportunity for brands to reach more audiences and increase their sales revenue. While it has revolutionized online shopping, creating content for live commerce can be expensive and time-consuming. That’s why Virbo Live offers AI streamers to automate live commerce and allow brands to keep their viewers engaged at a lower cost. By leveraging artificial intelligence, you can enhance your viewers’ live shopping experience while getting the best out of the experience.

Also read:

  • Title: Updated Perfect Guide To Excel in TikTok Live Shopping for 2024
  • Author: Jeff
  • Created at : 2024-06-23 00:53:49
  • Updated at : 2024-06-24 00:53:49
  • Link: https://ai-live-streaming.techidaily.com/updated-perfect-guide-to-excel-in-tiktok-live-shopping-for-2024/
  • License: This work is licensed under CC BY-NC-SA 4.0.
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Updated Perfect Guide To Excel in TikTok Live Shopping for 2024