Updated Must-Use Livestream Shopping Apps for Seamless Online System
Must-Use Livestream Shopping Apps for Seamless Online System
Today, we mostly shop online to avoid the hassle of shopping in physical stores. Instead of just clicking on items to buy, you can watch live videos where people show off products. Moreover, live shopping is getting popular because it feels more real and interactive.
However, there is still room for improvement for live shopping apps to make shopping better. This article explores the best live shopping appsto innovate your shopping experience.
Part 1. Top 10 Live Streaming Shopping Platforms To Consider in 2024
People look forward for live-streaming platforms that are easy to use and have many different things to buy. In 2024, some platforms have become popular because they offer features such as live videos. Since this is the highlight of this article, the following are the top 10 livestream shopping apps that are getting attention from shoppers:
1. Wondershare Virbo Live
Wondershare Virbo Live is an innovative platform that simplifies the process of live selling for users. It offers a comprehensive solution in a single place. From creating live shopping rooms to seamless broadcasts, everything is managed within this platform. Plus, AI integration enhances content creation and engagement during live streams. With a cloud-based operation, Virbo Live operates directly without downloading.
You can utilize the platform’s AI avatars or VTubers to host live shopping events. These avatars mimic natural movements and can be customized according to customer needs. They reflect various ethnicities, poses, and attire by ensuring relatability in every interaction.
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Key Features
- Wondershare Virbo Live ensures a diverse global audience can connect with the content. It supports multiple languages and accents, including English, German, and Japanese.
- This best live shopping appstreamlines content creation with AI-driven script generation. Users can generate engaging shopping scripts for live streams to save time.
- It enables users to enhance audience interaction by setting up automatic responses. By creating a customized Q&A database, users can connect with their audience more smartly.
Steps of Creating a Stream Room in Virbo Live
The live streaming selling app uses AI technology and generates customized avatars. This helps sellers connect better with their viewers and sell more products. Let’s learn more on how to make your stream room and start selling with Wondershare Virbo Live:
Step 1. Access the Online Tool for Creating Your Stream Room
Start by opening your preferred web browser and lead to the official Virbo Live website. On the main interface, head to the left side of the screen and click on the “Create Stream Room Now” button.
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Step 2. Begin Customizing Your Livestream Room
After entering the editing window of the tool, you’ll be able to personalize your AI avatars for live selling content. Proceed towards the “Create a Blank Livestream Room” button on the upper part of the window.
Step 3. Choose Your Favorite AI Avatar
In the next window, select the “AI avatars” tab at the top right corner. This opens a dialog box displaying various avatars in different poses and outfits. From there, opt for the avatar that best suits your needs. You can preview your selection on the right side of the window.
Step 4. Customize the Background According to Video Requirements
Now, click on the “Background” tab and choose the background that you want to use for showcasing your products. Select the category that suits your needs and proceed with the live-streaming setup. You can also use the “Upload background” button for adding media under defined requirements from Virbo Live.
Step 5. Include Text or Add Microphone for Live Interaction
Navigate to the left side of the screen for adding the script or finalize the nature of the content that will be spoken across the live video. Use the “Script lines” option for adding or generating a script for the live video. Conversely, you can access the “Human interaction” section to select the microphone for live interaction during streaming.
Step 6. Start Broadcasting Your Products Live
After finalizing all your selections, it is time to start live streaming. Simply hit the “Start Livestream” button from the top right corner of the screen to watch as your input comes to life in real time.
2. TikTok Shop
TikTok Shop offers a platform for seamless shopping experiences within the TikTok app. It integrates entertainment with commerce and allows brands to connect with audiences. With features like scalable ecosystems, TikTok Shop ensures a convenient shopping experience. Additionally, it offers integration with major platforms, including YouTube, Instagram, and Facebook.
Key Features
- Sellers can promote, sell, and engage with their audience in real time through live streaming.
- It has an Affiliate Program that allows shoppers to interact with thousands of content creators.
- This platform has an integrated in-app checkout to help in buyers’ journey. It streamlines the process by allowing users to discover and purchase items within the same platform.
3. Bambuser
Bambuser stands out due to its ability to increase engagement with social video commerce. It provides an immersive shopping experience that keeps customers coming back for more. Brands can welcome infinite customers into highly engaging shoppable videos on their native site. Also, Bambuser can be integrated into various platforms, including websites, social media channels, and mobile apps.
Key Features
- The app allows customers to complete their purchases while staying at the platform.
- The livestream shopping appoffers full white-labeling capabilities. This capability empowers users to customize the platform for their brand identity.
- Bambuser allows you to interact with the buyers with shoppable video calls.
4. Live Shopping by LiveMeUp
For engaging livestream shopping app, Live Shopping by LiveMeUp is a good option to consider. The platform brings the excitement of TikTok-style live video shopping or shoppable Instagram videos onto the Shopify-influenced ecosystem. This online forum stands out for its customizable video player and deep analytical procession. By integrating it into their Shopify store, businesses can drive higher conversion rates and customer interaction.
Key Features
- The app instantly loads videos without impacting your store’s speed.
- The integration with social platforms like YouTube, Facebook, and Instagram maximizes exposure.
- Live Shopping by LiveMeUp provides sellers with deep analytics related to customer data.
5. CommentSold
CommentSold is revolutionizing the live selling world with its diversified live selling features. This live-streaming selling app empowers businesses to transform their product listings. You can turn your online store into virtual events to broadcast across many channels. Apart from the basic social media platform support, it integrates with platforms like Shopify, Stripe, Sezzle, and more for a diversified experience.
Key Features
- With one-step integration, businesses can reach customers where they prefer to shop.
- Customers can easily cart and purchase items during live-stream shopping events.
- It automates time-consuming administrative tasks such as invoicing and inventory management.
6. SoldLive: FB & IG Live Selling
There aren’t many live-streaming selling app that seamlessly integrate with social platforms such as Facebook and Instagram. With a direct integration into Shopify admin platform, SoldLive simplifies the selling process. This feature makes it easy for shoppers to purchase during live sales. The automation offered by the app streamlines operations and saves businesses valuable resources.
Key Features
- Its integration with Facebook Live and Instagram Live allows businesses to connect to various social pages.
- This platform automates the live selling process, including generating invoices.
- You can live stream on various social platforms simultaneously using SoldLive’s system.
7. QVC Live
The QVC App is a mobile livestreaming shopping app for a seamless smartphone shopping experience. You can get it on iPhone, Android, tablet, and Apple TV. It offers exclusive deals, product discovery, and effortless transactions. Also, it has integration with QVC’s live television, which broadcasts content across 3 networks. The app allows for a transition between browsing products and watching live demonstrations.
Key Features
- You can make use of Voice Search features to make navigation even easier.
- With live television broadcasts streamed through the app, users can shop while watching.
- Timely notifications ensure that users never miss out on special promotions.
8. Showday Live & Shoppable Video
When looking for innovation in online video shopping app, Showday Live offers several exceptional features. Customers can purchase showcased products without leaving the video with an in-video cart. It integrates with every Shopify theme, requiring no code for installation. This integration ensures that product feeds and transactions are in synchronization with the Shopify store.
Key Features
- Showday can integrate with platforms, including Facebook, YouTube, and Google Analytics.
- It is equipped with a variety of engagement features like vouchers to convert viewers into customers.
- This app has marketing tools to gather and analyze valuable consumer data.
9. Facebook Live
Facebook Live enables businesses to connect with their audience or followers in real time. Also, you can drive meaningful communication with live polls and featured links. From personal broadcasts to large-scale events, it provides users with the tools they need. The app supports integrations with video conferencing software providers like Zoom and BlueJeans.
Key Features
- Sellers can respond to buyers’ questions and comments in real-time.
- By broadcasting live content directly to the Facebook Page, you can expand your reach.
- This lives selling apphelps you broadcast to Facebook Live from Messenger Rooms.
10. NTWRK
There are specific options in live selling when users want to showcase their products through live auctions. NTWRK is the premier destination for sellers looking to connect with a dynamic audience. Sellers can choose how they want to upload and manage their inventory. It can be done through the NTWRK seller dashboard or by syncing their Shopify account.
Key Features
- It provides sellers with innovative ways, including hosting live auctions and selling drops.
- You can integrate this app into an existing Shopify account.
- NTWRK is available on Google Play and App Store for mobile access.
Part 2. Comparative Overview of Top Live-Streaming Shopping Platforms
In this section, we’ll compare different the discussed live shopping apps that let businesses live-stream events. Each platform has its own special features, thus let’s see how they measure up against each other:
| Platforms | Ratings | Availability and Integration | Effectiveness | AI Avatars | AI Voices | Ease-of-Use |
|---|---|---|---|---|---|---|
| Virbo Live | 4.9 | Web Based, Integrates with Most of Streaming Platforms | High | ✓ | ✓ | ✓ |
| TikTok Shop | 4.6 | TikTok app | High | X | X | ✓ |
| Bambuser Live Video Shopping | 4.8 | Websites, Social Media Channels, Mobile apps | High | X | X | X |
| Live Shopping by LiveMeUp | 4.3 | Shopify, YouTube, Facebook, and Instagram | Low | X | X | ✓ |
| CommentSold | 4.5 | Facebook, Instagram, Messenger, Shopify | Medium | X | X | X |
| SoldLive: FB & IG Live Selling | 4.7 | Shopify | High | X | X | ✓ |
| QVC Live | 4.4 | iOS, Android, Tablet, Apple TV | Low | X | X | X |
| Showday Live & Shoppable Video | 4.6 | Shopify | Medium | X | X | ✓ |
| Facebook Live | 4.3 | Web, Mobile | High | X | X | ✓ |
| NTWRK | 4.2 | Online, iOS, Android | Low | X | X | X |
Conclusion
In conclusion, we’ve learned that live streaming is becoming essential for online shopping. Businesses are using it to connect with customers in real-time. In our comparison, we looked at different shoppable video streaming app. One standout platform is Wondershare Virbo Live, which is excellent at helping businesses create engaging streams. Its AI-powered avatars enhance customer interactions and generate more sales.
Conclusion
In conclusion, we’ve learned that live streaming is becoming essential for online shopping. Businesses are using it to connect with customers in real-time. In our comparison, we looked at different shoppable video streaming app. One standout platform is Wondershare Virbo Live, which is excellent at helping businesses create engaging streams. Its AI-powered avatars enhance customer interactions and generate more sales.
Facebook Live Shopping: A Comprehensive Guide
After the COVID-19 pandemic, people started trusting online shopping. Therefore, a live shopping trend emerged, which felt like a one-on-one conversation between shopkeepers and buyers. In this regard, different platforms developed and facilitated live shopping. Yet, many features and options need to be introduced for an evener shopping experience.
Considering this scenario, major tech giants like Meta entered the market. They released a Facebook live shopping feature and pushed the boundaries of e-commerce. If you are new to this tech-based shopping or selling, this guide is for you. However, read it by the end to get comprehensive insights on Facebook live selling and shopping.
Part 1. A Brief Introduction to Facebook Live Shopping
Facebook live shopping is a free tool to interact directly with sellers during a live video. It is among the top livestream shopping platforms in the US, and it was launched in 2021. Retailers connect with buyers while showing their items in real-world scenarios through this service. Facebook lets them tag their product in live streaming, containing website links to place orders.
According to statistics , 82% of consumers prefer livestream content from brands. Besides, 80% of the brands prefer Facebook to market their product through live videos. Still, the e-commerce market continues to develop and address loopholes in live selling with care. Anyhow, look into the perks of Facebook live selling features discussed ahead:
1. Facebook Live Shopping Notification
To bring viewer traffic, Facebook sends notifications to customers. People get notified via Messenger or Facebook notifications about their favorite brand’s live selling. This way, merchants can attract the maximum number of customers.
2. Product Demonstration
Live shopping has completely changed traditional online shopping. Unlike static photos of a product, selling live on Facebooklive shopping allows you to see how the product works. In the live session, potential customers can see how it looks, in which size it is available, and its exact color.
3. Easy Product Management
Before going live, the host can set up a shopping playlist with categories. Also, they can tag product details and website links before going live. As a result, people can easily navigate to the product, add it to their cart, and purchase directly. During the session, anyone can ask questions through the live chat feature.
Part 2. A Beginner’s Guide to Setting Up a Facebook Live Shopping for Your Product
After understanding these features, sellers can set up their shop. For this purpose, review this section and learn to set up your Facebook shop. Below are some details on how to create a shopping profile on Facebook:
Requirements: Firstly, check your business location, which must be based in the USA. Plus, your business can be located in 21 exempt countries in America, Europe, and Asia. Afterward, create a Facebook business page where you carry an admin role. Then, ensure that Facebook supports your country’s currency. Later, verify your product is complying with Facebook’s commerce policies.
- Step 1. Sign in or create a Facebook page containing all information about your brand. Then, go directly to the Meta Business page and hit the “Live” button in the “Create” section.
- Step 2. From the top bar of your Meta Business page, tap the “Live Shopping” option. There, toggle the “Enable Live Shopping” option and go to stream your first shopping session.
Upon creating an account and choosing a suitable product niche, it’s time to feature them. To learn how sellers feature products, review these steps and make your items visible to viewers:
- Step 1. As you enable the live shopping option earlier, click the “Commerce Manager” to discover the Live Shopping feature in the “Promotions” tab. Continue to select the “Create Playlist” button for setting up a product playlist for live shopping.
- Step 2. This opens up a new window where you have to provide all the details involving the product. Add the product and their respective details, and review the result in the playlist. After you’ve created the playlist, select where you wish to go live on Facebook, i.e., desktop or mobile app. On selecting the right option, click the “Go Live” button to conclude the process.
What Products Are Suitable for Facebook Live?
Determining the top-selling product would help retailers to increase sales. Notably, clothing and accessories are the most selling products of 2022 on Facebook. Meanwhile, self-grooming products stand second, followed by furniture and electronic appliances. Provided is a list of the products that seem suitable for Facebook live shopping:
- Electronics
- Home and Garden
- Vehicles
- Clothing and Accessories
- Furniture
- Mobile Accessories
Part 3. Some Progressive Tips To Excel in Facebook Live Shopping
After learning about setting up a Facebook shop, you should look into some tips for settling down in the market. Thus, the following are some strategies that you need to focus on before selling live on Facebook:
1. Promote Your Shopping Event
Build anticipation of your event a couple of days before. Following that, announce or promote your event and encourage people to subscribe to your page. You can invite them via other channels like Instagram posts, blogs, and social media groups.
2. Keep It Short and Engaging
Consider the first few minutes of the live event important. Show an energetic attitude and grab the audience’s attention initially. According to research, social media users prefer to watch videos in under 1 minute.
3. Plan Things and Be Organized
It is better to plan your points of discussion before the event. You should write the outline and transition lines to shift from one product to another. Besides, keep your surroundings organized to give viewers a good impression.
4. Energetically Communicate
Make your audience as much involved in the event as you can. For this, it is suggested that they respond to their questions and ask them to comment. You can show your product trials and ask a friend or family to create more engaging discussions.
5. Don’t Let Your Work Wasted
You should not let your Facebook live online selling sessions be wasted. Save it in your timeline for people to watch anytime and get information about items. It will also attract new audiences who couldn’t join the live session.
Part 4. Sell Better With Simplicity: Wondershare Virbo Live
Live selling on Facebook seems easy, but you need effective tools to attract the most customers. In this regard, people still don’t have enough knowledge to plan and execute live streaming. Therefore, using Wondershare Virbo Live is the ultimate solution to perform the entire process in one place. It is an AI tool that offers multilingual AI-driven avatars for seamless shopping broadcasting.
You can set up a customized Q/A database for automatic queries using this tool. Plus, it is compatible with almost all social media platforms, such as YouTube, Facebook, and Instagram. Not only that, but you can also dive into its prominent features, which are explained below for more insights:
- **AI Live Script Generation:**Are you unable to brainstorm engaging pinpoints for your product selling? Use the AI Script feature of Wondershare Virbo Live and get a compelling script by describing your needs. You can even select a script tone from marketing to specialization options.
- **AI Translation:**To attract a diverse audience, you need videos in different languages. Therefore, Virbo Live offers a feature to translate your script into another language. Apart from that, a dubbing option holds AI voices of different languages and accents.
- **AI Avatars:**If you are a camera-shy person but live selling is a need of your business, use AI Avatars as a dynamic shift to progress. They can mimic real-life nuances while showing various ethnicities and attires. You pick one via scrolling, standing, or sitting pose avatars.
Get Started Online Free Download
Steps To Sell Better With Wondershare Virbo Live
Another notable option is that Wondershare Virbo Live lets you import an image or video background for effective enhancement. To explore that option, follow these steps and use Wondershare Virbo Live to the maximum:
- Step 1. Access Virbo Live and Create a Blank Live Stream Room
Enter the official Virbo Live website and proceed to select the “Create Stream Room Now” button. Select the “Create a Blank Livestream Room” button to initiate the live stream system as you lead into the main interface.
Get Started Online Free Download
- Step 2. Customize Your AI Avatar for Streaming
From the editing screen of Virbo Live, press the “AI avatars” option from the top bar. Scroll and pick one avatar that suits you best. Then, hit the “Background” option next to AI Avatar and choose one background.
- Step 3. Add Script for Livestream Video
Move to the left and enter the words you want the AI Avatar to speak under the “Script lines” section. Alternatively, you can choose the “AI Smart Script” button from the bottom left corner. You can describe your product, set a Style, and adjust other parameters to get an AI script there.
- Step 4. Pick a Dubbing Voice for Avatar To Live Stream
After customizing the avatar, head to the “Dubbing” option from the top. Using it, pick one language and accent of the AI voice to proceed with the “Confirm” button. Finally, your live-selling video is ready to post via the “Start livestream” button at the top right corner.
Conclusion
To summarize, livestream selling is becoming a competition between platforms. Meta isn’t behind in this situation and offers live shopping on Facebook, which is highlighted in this guide. Undoubtedly, Facebook is setting trends, but it is difficult for many users to comprehend. Therefore, Wondershare Virbo Live is a perfect solution to plan and execute live selling seamlessly in one place.
After the COVID-19 pandemic, people started trusting online shopping. Therefore, a live shopping trend emerged, which felt like a one-on-one conversation between shopkeepers and buyers. In this regard, different platforms developed and facilitated live shopping. Yet, many features and options need to be introduced for an evener shopping experience.
Considering this scenario, major tech giants like Meta entered the market. They released a Facebook live shopping feature and pushed the boundaries of e-commerce. If you are new to this tech-based shopping or selling, this guide is for you. However, read it by the end to get comprehensive insights on Facebook live selling and shopping.
Part 1. A Brief Introduction to Facebook Live Shopping
Facebook live shopping is a free tool to interact directly with sellers during a live video. It is among the top livestream shopping platforms in the US, and it was launched in 2021. Retailers connect with buyers while showing their items in real-world scenarios through this service. Facebook lets them tag their product in live streaming, containing website links to place orders.
According to statistics , 82% of consumers prefer livestream content from brands. Besides, 80% of the brands prefer Facebook to market their product through live videos. Still, the e-commerce market continues to develop and address loopholes in live selling with care. Anyhow, look into the perks of Facebook live selling features discussed ahead:
1. Facebook Live Shopping Notification
To bring viewer traffic, Facebook sends notifications to customers. People get notified via Messenger or Facebook notifications about their favorite brand’s live selling. This way, merchants can attract the maximum number of customers.
2. Product Demonstration
Live shopping has completely changed traditional online shopping. Unlike static photos of a product, selling live on Facebooklive shopping allows you to see how the product works. In the live session, potential customers can see how it looks, in which size it is available, and its exact color.
3. Easy Product Management
Before going live, the host can set up a shopping playlist with categories. Also, they can tag product details and website links before going live. As a result, people can easily navigate to the product, add it to their cart, and purchase directly. During the session, anyone can ask questions through the live chat feature.
Part 2. A Beginner’s Guide to Setting Up a Facebook Live Shopping for Your Product
After understanding these features, sellers can set up their shop. For this purpose, review this section and learn to set up your Facebook shop. Below are some details on how to create a shopping profile on Facebook:
Requirements: Firstly, check your business location, which must be based in the USA. Plus, your business can be located in 21 exempt countries in America, Europe, and Asia. Afterward, create a Facebook business page where you carry an admin role. Then, ensure that Facebook supports your country’s currency. Later, verify your product is complying with Facebook’s commerce policies.
- Step 1. Sign in or create a Facebook page containing all information about your brand. Then, go directly to the Meta Business page and hit the “Live” button in the “Create” section.
- Step 2. From the top bar of your Meta Business page, tap the “Live Shopping” option. There, toggle the “Enable Live Shopping” option and go to stream your first shopping session.
Upon creating an account and choosing a suitable product niche, it’s time to feature them. To learn how sellers feature products, review these steps and make your items visible to viewers:
- Step 1. As you enable the live shopping option earlier, click the “Commerce Manager” to discover the Live Shopping feature in the “Promotions” tab. Continue to select the “Create Playlist” button for setting up a product playlist for live shopping.
- Step 2. This opens up a new window where you have to provide all the details involving the product. Add the product and their respective details, and review the result in the playlist. After you’ve created the playlist, select where you wish to go live on Facebook, i.e., desktop or mobile app. On selecting the right option, click the “Go Live” button to conclude the process.
What Products Are Suitable for Facebook Live?
Determining the top-selling product would help retailers to increase sales. Notably, clothing and accessories are the most selling products of 2022 on Facebook. Meanwhile, self-grooming products stand second, followed by furniture and electronic appliances. Provided is a list of the products that seem suitable for Facebook live shopping:
- Electronics
- Home and Garden
- Vehicles
- Clothing and Accessories
- Furniture
- Mobile Accessories
Part 3. Some Progressive Tips To Excel in Facebook Live Shopping
After learning about setting up a Facebook shop, you should look into some tips for settling down in the market. Thus, the following are some strategies that you need to focus on before selling live on Facebook:
1. Promote Your Shopping Event
Build anticipation of your event a couple of days before. Following that, announce or promote your event and encourage people to subscribe to your page. You can invite them via other channels like Instagram posts, blogs, and social media groups.
2. Keep It Short and Engaging
Consider the first few minutes of the live event important. Show an energetic attitude and grab the audience’s attention initially. According to research, social media users prefer to watch videos in under 1 minute.
3. Plan Things and Be Organized
It is better to plan your points of discussion before the event. You should write the outline and transition lines to shift from one product to another. Besides, keep your surroundings organized to give viewers a good impression.
4. Energetically Communicate
Make your audience as much involved in the event as you can. For this, it is suggested that they respond to their questions and ask them to comment. You can show your product trials and ask a friend or family to create more engaging discussions.
5. Don’t Let Your Work Wasted
You should not let your Facebook live online selling sessions be wasted. Save it in your timeline for people to watch anytime and get information about items. It will also attract new audiences who couldn’t join the live session.
Part 4. Sell Better With Simplicity: Wondershare Virbo Live
Live selling on Facebook seems easy, but you need effective tools to attract the most customers. In this regard, people still don’t have enough knowledge to plan and execute live streaming. Therefore, using Wondershare Virbo Live is the ultimate solution to perform the entire process in one place. It is an AI tool that offers multilingual AI-driven avatars for seamless shopping broadcasting.
You can set up a customized Q/A database for automatic queries using this tool. Plus, it is compatible with almost all social media platforms, such as YouTube, Facebook, and Instagram. Not only that, but you can also dive into its prominent features, which are explained below for more insights:
- **AI Live Script Generation:**Are you unable to brainstorm engaging pinpoints for your product selling? Use the AI Script feature of Wondershare Virbo Live and get a compelling script by describing your needs. You can even select a script tone from marketing to specialization options.
- **AI Translation:**To attract a diverse audience, you need videos in different languages. Therefore, Virbo Live offers a feature to translate your script into another language. Apart from that, a dubbing option holds AI voices of different languages and accents.
- **AI Avatars:**If you are a camera-shy person but live selling is a need of your business, use AI Avatars as a dynamic shift to progress. They can mimic real-life nuances while showing various ethnicities and attires. You pick one via scrolling, standing, or sitting pose avatars.
Get Started Online Free Download
Steps To Sell Better With Wondershare Virbo Live
Another notable option is that Wondershare Virbo Live lets you import an image or video background for effective enhancement. To explore that option, follow these steps and use Wondershare Virbo Live to the maximum:
- Step 1. Access Virbo Live and Create a Blank Live Stream Room
Enter the official Virbo Live website and proceed to select the “Create Stream Room Now” button. Select the “Create a Blank Livestream Room” button to initiate the live stream system as you lead into the main interface.
Get Started Online Free Download
- Step 2. Customize Your AI Avatar for Streaming
From the editing screen of Virbo Live, press the “AI avatars” option from the top bar. Scroll and pick one avatar that suits you best. Then, hit the “Background” option next to AI Avatar and choose one background.
- Step 3. Add Script for Livestream Video
Move to the left and enter the words you want the AI Avatar to speak under the “Script lines” section. Alternatively, you can choose the “AI Smart Script” button from the bottom left corner. You can describe your product, set a Style, and adjust other parameters to get an AI script there.
- Step 4. Pick a Dubbing Voice for Avatar To Live Stream
After customizing the avatar, head to the “Dubbing” option from the top. Using it, pick one language and accent of the AI voice to proceed with the “Confirm” button. Finally, your live-selling video is ready to post via the “Start livestream” button at the top right corner.
Conclusion
To summarize, livestream selling is becoming a competition between platforms. Meta isn’t behind in this situation and offers live shopping on Facebook, which is highlighted in this guide. Undoubtedly, Facebook is setting trends, but it is difficult for many users to comprehend. Therefore, Wondershare Virbo Live is a perfect solution to plan and execute live selling seamlessly in one place.
Transform YouTube Live with These Must-Know Secrets
YouTube Live streams have become popular over the years. From gaming, vlogging, and gambling to some other niches, creators are earning millions of dollars from all over the world. It has come to a point where people do not prefer YouTube Live more than Twitch, which is such an interesting thing because Twitch used to be at the forefront of all streaming.
So, if you want to transform your YouTube streaming journey from zero to hero, here are some must-know secrets that you should know.
Part 1: Must-Know Secrets to YouTube Live
1. Select AI-powered streaming tools to ease the workload
We live in an AI-centric world with YouTube automation coming into play. A lot of YouTubers nowadays go to the automation path since it gives them a positive return on their investment. Let’s say that you are going to start your explainer YouTube channel or an eCommerce-related one.
In that case, you should leverage Virbo Live, which is a cost-effective and multilingual AI avatar tool. You can create explainer videos, host live shopping sessions, and do seamless AI streaming with vTubers and avatars.
Virbo Live makes YouTube video streaming easier, effective and saves you a lot of time and money at the same time. Here are some of the Virbo features that help you upscale your YouTube live streams to become successful streamers.
Virbo Live Features
- Cloud-based operations
Nowadays, it is all about speed and efficiency. While Virbo Live has a Windows version that you can download, if you want to save time and get your AI-streaming career started, you can just use it on the web.
You can access the tool right from your browser, manage your product, and enjoy the flexibility that the cloud provides.
- Compatibility with major platforms
But Virbo Live goes beyond YouTube.It supports all major social media platforms like YouTube, Facebook, Instagram, TikTok, Linkedin In, and more. In other words, you can leverage Virbo Live to stream on various social media platforms.
- Interaction through text
One of the best features of Virbo Live is that it allows you to use real-time text so the AI can read whatever you time on the spot. This makes it easier for you to interact with your audience while going live.
Enter any text into the box and the AI avatar will generate the words of your choice. You can also choose which language you want the avatar to be in along with the voices that you want to be displayed.
- Realistic AI-driven avatars
Virbo Live improves engagement by providing you with AI streamers or Vtubers that can perfectly mimic human movements. You get avatars of various ethnicities, poses, attires, and accents, giving you all the diverse options for your YouTube video stream.
2. Discuss hot topics your audience wants to talk about
If you are a new creator who is looking to make his mark as a successful streamer, then you should capitalize on what already seems to be working. Most creators make this fatal mistake when they try to invent something new, earlier in their streaming career.
However, you need to have a loyal audience in order to do so. People use YouTube to get information or some sort of entertainment. Whether you are a new creator or someone who already has a set audience, your main focus should be to discuss hot topics or play trending games to get views faster and efficiently.
To make it easier for you, let’s say that a new game rolls out. By discussing the game or playing the game on live stream, you are going to attract the right audience according to your YouTube channel and gain followers instead of being clueless.
3. Ranking live videos
Yes! It is possible to rank videos on the go as you go live. By doing YouTube research, you can leverage different keywords and rank for them as you go online. Most people make evergreen videos and put pre-recorded ones but compared to them, the live world is still small.
That is exactly your ticket to success. First, you need to understand the problems that your audience has. How can you solve them? What concerns do they have on a particular topic? Then, you need to go live, add the right description, choose tags, and talk about that particular topic to gain traction from people all over the world.
It seems like YouTube also pushes live content which means live creators have an edge compared to the ones that don’t go live.
4. Building a community
With other tips on the list, you must be vary of how important your audience is especially when it comes to YouTube Live. The third secret and one of the most important YouTube streaming guidelines is building a community.
As you build your live community, you will have audience retention, meaning more people will come to you whenever you go live. You need to understand your audience deeply, what time you get the most viewers, and what interests your audience.
Once you do that, you also need to talk to them as they come live. Build deep connections with your viewers and you will see a huge increase in your subscribers and overall viewer count.
5. Promote your broadcast
We live in an attention economy where hype is everything. If you look at some of the biggest live streamers, they create so much hype that people from all over the web would be curious enough to leave what they are doing and watch their streams. There are two main aspects to it.
First, you need to create hype and secondly, you need to use social media the right way. Most successful streamers use Discord and then use their servers to recommend live streams before they even start it.
But what’s unique about this approach is that they have the time to create hype. You should tease some exciting content about the livestream and then people will be more interested in joining your podcasts.
6. Collaboration
Once you grow a little bit, you can collaborate with other streamers to join two audiences together. If you look closely, we have multiple streamers connecting with each other and having fun together. For example, Fouseytube sometimes connects with Sneako and both of them then go to N3on to make the biggest live stream in the history of social media.
When you collaborate with someone and entertain the audience in a way that they want to be, You need to not only build a community of people but also collaborate with other streamers which will open new aspects of your streaming journey.
Part 2: Common Problems & Solutions of YouTube Live
YouTube Live can have a plethora of problems like engagement issues, user-interaction issues, stream not starting, and some other technical issues. However, most of these problems have solutions which we are going to cover in this part.
But if you want a complete AI Live Streamer guide, then you should check out Virbo Live Stream User Guide as it moves you through every step and provides a complete guideline of steps to follow to have the perfect stream up and running.
1. Stream not starting
One of the most common problems with YouTube Live is streams not starting. Imagine you have an audience of people waiting but the stream just does not start. It can be unresponsive, which is a common issue with YouTube Live.
Here’s what you can do to fix the issue. Firstly, you need to verify your account and wait for 24 hours for this issue to be fixed. It is because new channels need this type of verification to allow you to start streaming.
However, if that still doesn’t fix the issue, you should try restarting your streaming service and computer. After a good reset, you can start streaming again and it should get you up and running.
2. Poor video and audio quality
We all know many online streams have poor video and audio quality. It can be due to a bad internet connection, and if you are streaming from your cellular data, then it can be inconsistent at times, making your viewers angry with the poor video and audio quality.
Choose a lower-resolution setting in your streaming software. Close unnecessary background applications consuming bandwidth. You can also consider investing in a better internet connection. For audio quality, try to invest in a nice microphone as audio quality can make a day and night difference.
3. Laggy stream
Similar to poor video and audio, a laggy stream can occur due to a bad internet connection. Most streamers have a plethora of applications opened in the background that all take some level of internet.
Consider Steam for example. Applications like Steam will take a big chunk of your internet whenever they are running in the background. If you are suffering from a laggy stream, try to minimize the background applications and close them if unneeded.
4. Lack of interaction on stream
A lot of people suffer from a lack of interaction even if they have slowly started to build a respectable viewer count. So, what should you do in that situation? Actively engage with viewers by responding to comments, asking questions, and running polls/contests.
Encourage viewers to interact with each other. Invite guests or co-hosts to add diverse perspectives. You should always be trying something new that would excite the viewers into taking part.
Conclusion
YouTube Live is one of the best ways for creators to grow their brands. Whether it is using AI avatars with Virbo or doing real streams, we have discussed some of the best ways you can grow your YouTube Live.
YouTube Live streams have become popular over the years. From gaming, vlogging, and gambling to some other niches, creators are earning millions of dollars from all over the world. It has come to a point where people do not prefer YouTube Live more than Twitch, which is such an interesting thing because Twitch used to be at the forefront of all streaming.
So, if you want to transform your YouTube streaming journey from zero to hero, here are some must-know secrets that you should know.
Part 1: Must-Know Secrets to YouTube Live
1. Select AI-powered streaming tools to ease the workload
We live in an AI-centric world with YouTube automation coming into play. A lot of YouTubers nowadays go to the automation path since it gives them a positive return on their investment. Let’s say that you are going to start your explainer YouTube channel or an eCommerce-related one.
In that case, you should leverage Virbo Live, which is a cost-effective and multilingual AI avatar tool. You can create explainer videos, host live shopping sessions, and do seamless AI streaming with vTubers and avatars.
Virbo Live makes YouTube video streaming easier, effective and saves you a lot of time and money at the same time. Here are some of the Virbo features that help you upscale your YouTube live streams to become successful streamers.
Virbo Live Features
- Cloud-based operations
Nowadays, it is all about speed and efficiency. While Virbo Live has a Windows version that you can download, if you want to save time and get your AI-streaming career started, you can just use it on the web.
You can access the tool right from your browser, manage your product, and enjoy the flexibility that the cloud provides.
- Compatibility with major platforms
But Virbo Live goes beyond YouTube.It supports all major social media platforms like YouTube, Facebook, Instagram, TikTok, Linkedin In, and more. In other words, you can leverage Virbo Live to stream on various social media platforms.
- Interaction through text
One of the best features of Virbo Live is that it allows you to use real-time text so the AI can read whatever you time on the spot. This makes it easier for you to interact with your audience while going live.
Enter any text into the box and the AI avatar will generate the words of your choice. You can also choose which language you want the avatar to be in along with the voices that you want to be displayed.
- Realistic AI-driven avatars
Virbo Live improves engagement by providing you with AI streamers or Vtubers that can perfectly mimic human movements. You get avatars of various ethnicities, poses, attires, and accents, giving you all the diverse options for your YouTube video stream.
2. Discuss hot topics your audience wants to talk about
If you are a new creator who is looking to make his mark as a successful streamer, then you should capitalize on what already seems to be working. Most creators make this fatal mistake when they try to invent something new, earlier in their streaming career.
However, you need to have a loyal audience in order to do so. People use YouTube to get information or some sort of entertainment. Whether you are a new creator or someone who already has a set audience, your main focus should be to discuss hot topics or play trending games to get views faster and efficiently.
To make it easier for you, let’s say that a new game rolls out. By discussing the game or playing the game on live stream, you are going to attract the right audience according to your YouTube channel and gain followers instead of being clueless.
3. Ranking live videos
Yes! It is possible to rank videos on the go as you go live. By doing YouTube research, you can leverage different keywords and rank for them as you go online. Most people make evergreen videos and put pre-recorded ones but compared to them, the live world is still small.
That is exactly your ticket to success. First, you need to understand the problems that your audience has. How can you solve them? What concerns do they have on a particular topic? Then, you need to go live, add the right description, choose tags, and talk about that particular topic to gain traction from people all over the world.
It seems like YouTube also pushes live content which means live creators have an edge compared to the ones that don’t go live.
4. Building a community
With other tips on the list, you must be vary of how important your audience is especially when it comes to YouTube Live. The third secret and one of the most important YouTube streaming guidelines is building a community.
As you build your live community, you will have audience retention, meaning more people will come to you whenever you go live. You need to understand your audience deeply, what time you get the most viewers, and what interests your audience.
Once you do that, you also need to talk to them as they come live. Build deep connections with your viewers and you will see a huge increase in your subscribers and overall viewer count.
5. Promote your broadcast
We live in an attention economy where hype is everything. If you look at some of the biggest live streamers, they create so much hype that people from all over the web would be curious enough to leave what they are doing and watch their streams. There are two main aspects to it.
First, you need to create hype and secondly, you need to use social media the right way. Most successful streamers use Discord and then use their servers to recommend live streams before they even start it.
But what’s unique about this approach is that they have the time to create hype. You should tease some exciting content about the livestream and then people will be more interested in joining your podcasts.
6. Collaboration
Once you grow a little bit, you can collaborate with other streamers to join two audiences together. If you look closely, we have multiple streamers connecting with each other and having fun together. For example, Fouseytube sometimes connects with Sneako and both of them then go to N3on to make the biggest live stream in the history of social media.
When you collaborate with someone and entertain the audience in a way that they want to be, You need to not only build a community of people but also collaborate with other streamers which will open new aspects of your streaming journey.
Part 2: Common Problems & Solutions of YouTube Live
YouTube Live can have a plethora of problems like engagement issues, user-interaction issues, stream not starting, and some other technical issues. However, most of these problems have solutions which we are going to cover in this part.
But if you want a complete AI Live Streamer guide, then you should check out Virbo Live Stream User Guide as it moves you through every step and provides a complete guideline of steps to follow to have the perfect stream up and running.
1. Stream not starting
One of the most common problems with YouTube Live is streams not starting. Imagine you have an audience of people waiting but the stream just does not start. It can be unresponsive, which is a common issue with YouTube Live.
Here’s what you can do to fix the issue. Firstly, you need to verify your account and wait for 24 hours for this issue to be fixed. It is because new channels need this type of verification to allow you to start streaming.
However, if that still doesn’t fix the issue, you should try restarting your streaming service and computer. After a good reset, you can start streaming again and it should get you up and running.
2. Poor video and audio quality
We all know many online streams have poor video and audio quality. It can be due to a bad internet connection, and if you are streaming from your cellular data, then it can be inconsistent at times, making your viewers angry with the poor video and audio quality.
Choose a lower-resolution setting in your streaming software. Close unnecessary background applications consuming bandwidth. You can also consider investing in a better internet connection. For audio quality, try to invest in a nice microphone as audio quality can make a day and night difference.
3. Laggy stream
Similar to poor video and audio, a laggy stream can occur due to a bad internet connection. Most streamers have a plethora of applications opened in the background that all take some level of internet.
Consider Steam for example. Applications like Steam will take a big chunk of your internet whenever they are running in the background. If you are suffering from a laggy stream, try to minimize the background applications and close them if unneeded.
4. Lack of interaction on stream
A lot of people suffer from a lack of interaction even if they have slowly started to build a respectable viewer count. So, what should you do in that situation? Actively engage with viewers by responding to comments, asking questions, and running polls/contests.
Encourage viewers to interact with each other. Invite guests or co-hosts to add diverse perspectives. You should always be trying something new that would excite the viewers into taking part.
Conclusion
YouTube Live is one of the best ways for creators to grow their brands. Whether it is using AI avatars with Virbo or doing real streams, we have discussed some of the best ways you can grow your YouTube Live.
RTMP Streaming on Instagram: A Comprehensive Tutorial
Professionals and content creators now use different social media platforms for live streaming. There are many big names on these platforms, such as Instagram . Instagram is one of the most-used networks, with over 2 billion monthly active users. Using this live-stream platform is always a plus for companies and individuals.
However, the discussion is about how to stream to Instagram with an RTMP. This detailed guide helps you in using RTMP Instagram for live streaming. Furthermore, you will also learn about a recommended tool that offers AI-powered features for broadcasting.
Part 1. Some Rules and Requirements To Understand Before Live Streaming on Instagram
Like every platform, Instagram has some protocols for broadcasting content to global audiences. Therefore, learning the rules and requirements before going live on Instagram is necessary. First, your account should be at least 30 days old; otherwise, they can restrict your stream.
There is a rule that you can go live for 4 hours per stream without retakes. This length was increased from 60 minutes in the recent update. Also, you can repost a live video on your profile if it is more than 15 minutes long. Instagram allows you to schedule a stream from 1 hour to 90 days in advance.
The initial requirement of Instagram Live RTMP is that your content be respectful and updated. Additionally, you need to set your stream to 1920x1080 resolution on a vertical camera. Meanwhile, Instagram gives leverage on the number of followers so that you can start with minimum viewers. Also, there is no need to have a business account for live streaming.
Part 2. How To Live Stream to Instagram With an RTMP?
Setting high-quality live streams encourages people to tune into your broadcast. For this purpose, you need a seamless encoder like OBS . Unfortunately, Instagram doesn’t officially support third-party encoders. To solve this query, you need an effective solution.
Therefore, the following steps guide streaming on Instagram with an RTMP (Real-Time Messaging Protocol). You will also learn how to set the required parameters in this comprehensive guide:
- Step 1. Start with downloading and launching OBS Studio on your PC. The first thing to do is set up vertical camera dimensions for RTMP Instagram live streaming. To access the settings window, hit the “Settings” option in the “Controls” panel.
- Step 2. Look for the “Video” tab in the “Settings” window that opens. After that, enter “1080x1920” in the “Base (Canvas) Resolution” bar. Similarly, add a “1080x1920” value in the “Output (Scaled) Resolution” bar to set a 9:16 aspect ratio for vertical display. Then, hit the “OK” button to apply these changes to your Instagram streams.
- Step 3. After that, you need to add external sources to the scene. Click on the “+” icon in the “Scenes” panel or rename the scene. Once the scene is created, hit the “+” icon of the “Sources” panel. Then, select the “Video Capture Device” option from the menu and rename the device to your liking. After that, choose the video capture device from the “Device” dropdown and hit the “OK” option. Similarly, you can select the “Audio Input Capture” option to introduce an audio device.
- Step 4. To add text overlays on your stream, hit the “+” icon again in the “Sources” panel. Choose the “Text (GDI+)” option and rename your overlay. On the next window, insert your text in the “Text” box. Then, click the “Select Font” button and choose your required font style and size. Additionally, you can change font color, opacity, alignment, background, and more. After customizing the text, hit the “OK” button to save the overlay in the sources section.
- Step 5. Afterward, select the “Stream” option in the settings window of OBS Studio. Set the “Service” to “Custom” from the dropdown. Then, you need to enter the server and stream key to proceed.
- Step 6. To get the server and stream key, visit rtmp.in on your browser. On the main interface of this Instagram RTMP, hit the “GO LIVE ON INSTAGRAM” widget. Then, it asks you to log in to your Instagram account.
- Step 7. Once you’re logged in, it gives you a stream server URL and Stream key. First, copy the Server link and return to the OBS Studio software. Then, paste the link in the “Server” bar. After that, open the RTMP site again and hit the “Create New Broadcast” option.
You can also give a name to your broadcast in the “Broadcast Title” bar. After creating the broadcast, it shows the “Stream Key,” which you can copy. Then, move again to the OBS Stream setting panel and paste the key in the “Stream Key” bar. Lastly, hit the “Apply” option to save all these settings for your stream.
- Step 8. After getting ready, choose the “Start Streaming” option from the “Controls” panel. It starts your stream with selected parameters. To stop the stream, you can select the “Stop Streaming” option.
Part 3. How To Attract a Better Audience During Live Streaming on Instagram?
OBS Studio is an efficient software but offers limited functionality when it comes to engaging streams. Thus, you need an advanced solution that can help you reach global audiences through live streaming. For this purpose, Wondershare Virbo Live becomes an unsung hero for you. It provides AI-powered functions that help to start creative streams and generate more leads.
Moreover, the handy controls of Wondershare Virbo Live allow you to customize live streams to your requirements. Therefore, you can start streaming for different purposes, such as marketing, brand awareness, and more. Additionally, it allows you to set automatic responses and create a Q&A database to keep your audience engaged. Plus, it allows you to select creative AI avatars with different poses and outfits.
Key Features of Virbo Live
- You can choose different templates and backgrounds for a stunning streaming appearance.
- Users can write or generate scripts manually using the AI Smart Script feature. For this, they need to add prompts according to the script’s purpose.
- This tool helps to translate scripts into multiple languages and accents. Also, you can get dubbed audio in different AI voices.
Simple Guide To Start Live Streaming Using Wondershare Virbo Live
Many live streaming tools exist, but Wondershare Virbo Live provides more controls. Now, the thing is how to create a live stream room with this tool. For this, follow the given steps one by one to start live streaming with Virbo Live:
- Step 1. Visit the Official Site To Create a Stream Room
First,open theofficial website of Wondershare Virbo Live tool on your device. Navigate to the window and hit the “Create Stream Room Now” button. Upon doing that, it takes you inside the main interface of the tool.
Get Started Online Free Download
- Step 2. Advance To Create a Blank Livestream Room
Once you get to the tool’s home screen, select the “Create a Blank Livestream Room” option. Then, you can try different customization features to make your livestream room look stunning.
- Step 3. Customize Your Livestream Template and Background
After that, click on the “Template” tab to explore different templates. Choose a template that suits live streaming needs. Furthermore, open the “Background” tab from the same window to check exciting background options. You can select different backgrounds from variating categories in the same window.
- Step 4. Add Script or Use AI Script Generator
Then, you need to provide the script for translation or dubbing. Select the “Text” given in the left side section for this. It provides a text box to type or paste your script text. Choose the “AI Smart Script” option from the bottom left corner if you don’t have a script. Add prompts there, and it will generate your scripts instantly.
- Step 5. Select Creative AI Avatars According to Requirement
Select the “AI avatars” tab to unveil creative avatars. There is also a whole range of AI avatars to choose from. After selecting the one that suits your motive, you can preview your selected AI avatar before launching the stream.
- Step 6. Start Your Livestream With All Selections
After finalizing all the options, you canproceed to start your stream. Select the “Start livestream” option from the top right corner in the same window.
Conclusion
Conclusively, this article intends to provide information about rules and requirements for live streaming on Instagram. You also learned how to live stream to Instagram with an RTMP like OBS Studio. Tools like Wondershare Virbo Live simplify your live streams with AI integration. Also, you can make your broadcast exciting for viewers by using different interactive elements.
Professionals and content creators now use different social media platforms for live streaming. There are many big names on these platforms, such as Instagram . Instagram is one of the most-used networks, with over 2 billion monthly active users. Using this live-stream platform is always a plus for companies and individuals.
However, the discussion is about how to stream to Instagram with an RTMP. This detailed guide helps you in using RTMP Instagram for live streaming. Furthermore, you will also learn about a recommended tool that offers AI-powered features for broadcasting.
Part 1. Some Rules and Requirements To Understand Before Live Streaming on Instagram
Like every platform, Instagram has some protocols for broadcasting content to global audiences. Therefore, learning the rules and requirements before going live on Instagram is necessary. First, your account should be at least 30 days old; otherwise, they can restrict your stream.
There is a rule that you can go live for 4 hours per stream without retakes. This length was increased from 60 minutes in the recent update. Also, you can repost a live video on your profile if it is more than 15 minutes long. Instagram allows you to schedule a stream from 1 hour to 90 days in advance.
The initial requirement of Instagram Live RTMP is that your content be respectful and updated. Additionally, you need to set your stream to 1920x1080 resolution on a vertical camera. Meanwhile, Instagram gives leverage on the number of followers so that you can start with minimum viewers. Also, there is no need to have a business account for live streaming.
Part 2. How To Live Stream to Instagram With an RTMP?
Setting high-quality live streams encourages people to tune into your broadcast. For this purpose, you need a seamless encoder like OBS . Unfortunately, Instagram doesn’t officially support third-party encoders. To solve this query, you need an effective solution.
Therefore, the following steps guide streaming on Instagram with an RTMP (Real-Time Messaging Protocol). You will also learn how to set the required parameters in this comprehensive guide:
- Step 1. Start with downloading and launching OBS Studio on your PC. The first thing to do is set up vertical camera dimensions for RTMP Instagram live streaming. To access the settings window, hit the “Settings” option in the “Controls” panel.
- Step 2. Look for the “Video” tab in the “Settings” window that opens. After that, enter “1080x1920” in the “Base (Canvas) Resolution” bar. Similarly, add a “1080x1920” value in the “Output (Scaled) Resolution” bar to set a 9:16 aspect ratio for vertical display. Then, hit the “OK” button to apply these changes to your Instagram streams.
- Step 3. After that, you need to add external sources to the scene. Click on the “+” icon in the “Scenes” panel or rename the scene. Once the scene is created, hit the “+” icon of the “Sources” panel. Then, select the “Video Capture Device” option from the menu and rename the device to your liking. After that, choose the video capture device from the “Device” dropdown and hit the “OK” option. Similarly, you can select the “Audio Input Capture” option to introduce an audio device.
- Step 4. To add text overlays on your stream, hit the “+” icon again in the “Sources” panel. Choose the “Text (GDI+)” option and rename your overlay. On the next window, insert your text in the “Text” box. Then, click the “Select Font” button and choose your required font style and size. Additionally, you can change font color, opacity, alignment, background, and more. After customizing the text, hit the “OK” button to save the overlay in the sources section.
- Step 5. Afterward, select the “Stream” option in the settings window of OBS Studio. Set the “Service” to “Custom” from the dropdown. Then, you need to enter the server and stream key to proceed.
- Step 6. To get the server and stream key, visit rtmp.in on your browser. On the main interface of this Instagram RTMP, hit the “GO LIVE ON INSTAGRAM” widget. Then, it asks you to log in to your Instagram account.
- Step 7. Once you’re logged in, it gives you a stream server URL and Stream key. First, copy the Server link and return to the OBS Studio software. Then, paste the link in the “Server” bar. After that, open the RTMP site again and hit the “Create New Broadcast” option.
You can also give a name to your broadcast in the “Broadcast Title” bar. After creating the broadcast, it shows the “Stream Key,” which you can copy. Then, move again to the OBS Stream setting panel and paste the key in the “Stream Key” bar. Lastly, hit the “Apply” option to save all these settings for your stream.
- Step 8. After getting ready, choose the “Start Streaming” option from the “Controls” panel. It starts your stream with selected parameters. To stop the stream, you can select the “Stop Streaming” option.
Part 3. How To Attract a Better Audience During Live Streaming on Instagram?
OBS Studio is an efficient software but offers limited functionality when it comes to engaging streams. Thus, you need an advanced solution that can help you reach global audiences through live streaming. For this purpose, Wondershare Virbo Live becomes an unsung hero for you. It provides AI-powered functions that help to start creative streams and generate more leads.
Moreover, the handy controls of Wondershare Virbo Live allow you to customize live streams to your requirements. Therefore, you can start streaming for different purposes, such as marketing, brand awareness, and more. Additionally, it allows you to set automatic responses and create a Q&A database to keep your audience engaged. Plus, it allows you to select creative AI avatars with different poses and outfits.
Key Features of Virbo Live
- You can choose different templates and backgrounds for a stunning streaming appearance.
- Users can write or generate scripts manually using the AI Smart Script feature. For this, they need to add prompts according to the script’s purpose.
- This tool helps to translate scripts into multiple languages and accents. Also, you can get dubbed audio in different AI voices.
Simple Guide To Start Live Streaming Using Wondershare Virbo Live
Many live streaming tools exist, but Wondershare Virbo Live provides more controls. Now, the thing is how to create a live stream room with this tool. For this, follow the given steps one by one to start live streaming with Virbo Live:
- Step 1. Visit the Official Site To Create a Stream Room
First,open theofficial website of Wondershare Virbo Live tool on your device. Navigate to the window and hit the “Create Stream Room Now” button. Upon doing that, it takes you inside the main interface of the tool.
Get Started Online Free Download
- Step 2. Advance To Create a Blank Livestream Room
Once you get to the tool’s home screen, select the “Create a Blank Livestream Room” option. Then, you can try different customization features to make your livestream room look stunning.
- Step 3. Customize Your Livestream Template and Background
After that, click on the “Template” tab to explore different templates. Choose a template that suits live streaming needs. Furthermore, open the “Background” tab from the same window to check exciting background options. You can select different backgrounds from variating categories in the same window.
- Step 4. Add Script or Use AI Script Generator
Then, you need to provide the script for translation or dubbing. Select the “Text” given in the left side section for this. It provides a text box to type or paste your script text. Choose the “AI Smart Script” option from the bottom left corner if you don’t have a script. Add prompts there, and it will generate your scripts instantly.
- Step 5. Select Creative AI Avatars According to Requirement
Select the “AI avatars” tab to unveil creative avatars. There is also a whole range of AI avatars to choose from. After selecting the one that suits your motive, you can preview your selected AI avatar before launching the stream.
- Step 6. Start Your Livestream With All Selections
After finalizing all the options, you canproceed to start your stream. Select the “Start livestream” option from the top right corner in the same window.
Conclusion
Conclusively, this article intends to provide information about rules and requirements for live streaming on Instagram. You also learned how to live stream to Instagram with an RTMP like OBS Studio. Tools like Wondershare Virbo Live simplify your live streams with AI integration. Also, you can make your broadcast exciting for viewers by using different interactive elements.
A Basic Guidebook To Live Selling in Today’s Digital World
The spread of the internet has changed consumer purchasing habits in recent years. Now, social media platforms are the growing digital marketplaces for products. The COVID-19 pandemic accelerated the trend of online shopping, and people now prefer buying online. This digital shopping mode eliminates the struggle to leave physical spaces in their busy routines.
The same goes for the marketing field, which has revolutionized with live sales. Venders prefer to sell items online to generate the greatest sales without physical systems. If that interests you, get more insights on livestream selling through this article.
Part 1. A Basic Preview To “Live Shopping”
Livestream selling or live shopping refers to live product demonstrations on digital platforms. The retailer or host has to introduce themselves, their store, and sale before describing products. They explain each detail of the products and their prices while holding them in a direct video call. During that, ensure that followers can see the product and interact through comments.
Customers perceive it as a lively shopping experience instead of websites loading products. It creates a sense of connection as people feel like shopping in physical stores. As live selling has a core element of being in real time, people can question and know about the product. Compared with traditional shopping, one can place an order through links mentioned in the livestream.
Is It Beneficial To Sell Live in This Digital Industry?
Live selling is an emerging way to attract customers to shop on online marketplaces. According to research, 76% of US adults prefer shopping online for clothes and groceries. It focuses on customers’ desire to know about products that generate sales. Thus, it proves beneficial in many terms, among which a few are elaborated below:
1. Engaging and Updating Communication
Businesses can directly engage with a broader audience by entering the live selling industry. They get knowledge about current product trends to introduce similar things. Besides, this method eliminates the need to target customers in-store or via e-mails. Now, businesses can market their product and live sales simultaneously.
2. Reduced Return Rates and Customer Satisfaction
Before live selling, people need to search for what they want by visiting the official sites of brands. Also, they scroll to read honest product reviews for the validity of products. With live selling, customers can view the products and ask questions during the live sessions. Therefore, it lowers the return rates to 40% while increasing customer satisfaction and trust.
3. Potential Growth and Virtual Demonstrations
This online shopping mode has the potential to upscale your business. According to a survey, companies can see top-line growth upward of 25% through live selling. Apart from upscaling, they can see their digital competitors and define new ways to stand out. Sellers can compete by providing discount coupons and virtual demonstrations of products.
Part 2. What’s the Core Elements of a Live Video
Selling products via online videos is a marketing technique that is rapidly growing. Already, 80% of marketers confess that livestream shopping is integral to boosting sales online. If you are going tosell live as a seller, you should read this part for some insights. Here, you will learn the core elements of a live video to make your sale successful:
1. Livestream Selling Platform
To expand the product’s reach, it is essential to carefully select an online live selling platform. It could be a native live shopping platform, social media, or merchant website. As Gen Z and millennials are more attracted to live streaming, social media platforms would be ideal hosts. Many brands are integrating social media with e-commerce to cut the need for two separate apps.
2. Real-Time Session With Host
Upon choosing a suitable platform, a live video session is arranged. For that purpose, you need a host who should seem trustworthy and relatable to the product. There could be more than one person in the live sale to demonstrate products and share tips and benefits. Besides, the host needs to interact with the customers and share thoughts about the product.
3. Points of Product or Video Content
The main object of live selling is to sell products, but the best way is to create hype. In this regard, brands offer special discounts and giveaways valid only during live streams. It increases the tendency of customers to make purchases during the live sessions. The live session must be 20-30 minutes and include click-on links for easy buying.
Significant Statistics To Support Increasing Influence of Live Selling
The concept of livestream sales emerged decades ago but gained a spotlight in 2016 in China. Afterward, it flourished worldwide and grew to 171 billion USD in 2020. An estimation of the US livestream shopping market reveals worth $35 billion by 2024. Live selling is evolving not only in the US but also in other regions of the globe.
| Live Streaming Sales in Regions | |
|---|---|
| China | 4.9 trillion yuan in 2023 |
| The United States | $17 billion in 2023 |
| Europe | Influenced 50% more than physical or online Purchasing |
| Livestream shopping Platforms (US 2022) | |
| Facebook Live | 55% |
| YouTube Live | 52% |
| 46% | |
| Amazon Live | 30% |
Part 3. Live Selling Strategies To Boost Revenue
Anyone can live sale online because you have to explain products and respond to queries. Yet not everyone generates the same revenue and gets immense popularity. The reason is operative strategies and tips, which you can use in the below discussion to gear up your shopping stream.
1. Use 24/7 Hours Seamless AI Live Streaming Software
Most sellers are unaware of current digital trends and the right actions for live selling. In that context, you need a platform to provide everything from script to selling videos. However, using Wondershare Virbo Live and staying in a single place is suggested to plan and execute the live shopping. Virbo Live is an AI tool that connects sellers with customers through streaming videos.
- **AI Avatar:**Wondershare Virbo Live offers an AI avatar feature for start-ups and small business owners. It eliminates the need for a well-groomed host or managing crew. AI avatars can perfectly mimic your actions with natural movements to engage the audience.
- **Q&A Library:**The platform allows the creation of automatic responses with a personalized library of questions. The major advantage of having such an option is that it helps users connect better with the audience.
- **Text Interaction:**The quality of content can be easily manipulated and managed across Wondershare Virbo Live. You can provide text to trigger your AI streamer to speak within the live stream.
Compatibility with Platforms: YouTube, LinkedIn, Facebook, Instagram, TikTok, Twitch, Alibaba, and X(Twitter).
Get Started Online Free Download
Steps To Create a Complete Livestream Room With Wondershare Virbo Live
Wondershare Virbo Live is available online and offers a cloud-based service. To fully utilize this live selling strategy, follow these steps and explore this all-in-one tool:
- Step 1. Access the Main Interface of Virbo Live
Start the process on Wondershare Virbo Live by clicking the “Create Stream Room Now” button. You need to select the “Create a Blank Livestream Room” button to initiate the livestream room creation.
Get Started Online Free Download
- Step 2. Customize the Live Stream Video in Virbo Live
Once you find yourselves in the editing section, add a script you want to use in your live-stream video. While staying in the “Script lines” section, you can add a script in the form of text or audio. If you wish to add an audio script, go to the “Audio” tab and select “Upload local voice.” This voice will then be used across the live stream video in Virbo Live.
- Step 3. Set Avatar and Other Elements Before Starting Livestreaming
Following this, you can add your required avatars, background, and stickers to the video with the options at the top of the window. Finally, when you are done exploring, hit the “Start livestream” option and live sell on any of the supported platforms.
2. Pick an Appropriate Date and Time
Another tip to consider is choosing the right time and date for the maximum viewers. In this regard, retailers should avoid a popular shopping period such as Black Friday. In contrast, it is suggested to pick weekends or holidays where customers must be free to join. Also, never choose the working hours of any day and consider the time zones for a global audience.
3. Keep the Conversation Engaging and Funny
Customers can read the product details and see how it looks, so what difference will they get from a live sale? Considering this perspective, sellers should bring something unique to the shopping stream. For this purpose, they can explain the product’s benefits and use cases. Furthermore, they should keep their tone friendly and humorous for the targeted audience.
Conclusion
To summarize, livestream sale s is an emerging concept to boost revenue and sales. As shown in this article, it is fruitful for retailers and significantly contributes to generating sales. Like China’s ever-changing live selling industry, Wondershare Virbo Live is also an emerging tool. It is emerging to change virtual selling dynamics by providing seamless live-stream videos.
The spread of the internet has changed consumer purchasing habits in recent years. Now, social media platforms are the growing digital marketplaces for products. The COVID-19 pandemic accelerated the trend of online shopping, and people now prefer buying online. This digital shopping mode eliminates the struggle to leave physical spaces in their busy routines.
The same goes for the marketing field, which has revolutionized with live sales. Venders prefer to sell items online to generate the greatest sales without physical systems. If that interests you, get more insights on livestream selling through this article.
Part 1. A Basic Preview To “Live Shopping”
Livestream selling or live shopping refers to live product demonstrations on digital platforms. The retailer or host has to introduce themselves, their store, and sale before describing products. They explain each detail of the products and their prices while holding them in a direct video call. During that, ensure that followers can see the product and interact through comments.
Customers perceive it as a lively shopping experience instead of websites loading products. It creates a sense of connection as people feel like shopping in physical stores. As live selling has a core element of being in real time, people can question and know about the product. Compared with traditional shopping, one can place an order through links mentioned in the livestream.
Is It Beneficial To Sell Live in This Digital Industry?
Live selling is an emerging way to attract customers to shop on online marketplaces. According to research, 76% of US adults prefer shopping online for clothes and groceries. It focuses on customers’ desire to know about products that generate sales. Thus, it proves beneficial in many terms, among which a few are elaborated below:
1. Engaging and Updating Communication
Businesses can directly engage with a broader audience by entering the live selling industry. They get knowledge about current product trends to introduce similar things. Besides, this method eliminates the need to target customers in-store or via e-mails. Now, businesses can market their product and live sales simultaneously.
2. Reduced Return Rates and Customer Satisfaction
Before live selling, people need to search for what they want by visiting the official sites of brands. Also, they scroll to read honest product reviews for the validity of products. With live selling, customers can view the products and ask questions during the live sessions. Therefore, it lowers the return rates to 40% while increasing customer satisfaction and trust.
3. Potential Growth and Virtual Demonstrations
This online shopping mode has the potential to upscale your business. According to a survey, companies can see top-line growth upward of 25% through live selling. Apart from upscaling, they can see their digital competitors and define new ways to stand out. Sellers can compete by providing discount coupons and virtual demonstrations of products.
Part 2. What’s the Core Elements of a Live Video
Selling products via online videos is a marketing technique that is rapidly growing. Already, 80% of marketers confess that livestream shopping is integral to boosting sales online. If you are going tosell live as a seller, you should read this part for some insights. Here, you will learn the core elements of a live video to make your sale successful:
1. Livestream Selling Platform
To expand the product’s reach, it is essential to carefully select an online live selling platform. It could be a native live shopping platform, social media, or merchant website. As Gen Z and millennials are more attracted to live streaming, social media platforms would be ideal hosts. Many brands are integrating social media with e-commerce to cut the need for two separate apps.
2. Real-Time Session With Host
Upon choosing a suitable platform, a live video session is arranged. For that purpose, you need a host who should seem trustworthy and relatable to the product. There could be more than one person in the live sale to demonstrate products and share tips and benefits. Besides, the host needs to interact with the customers and share thoughts about the product.
3. Points of Product or Video Content
The main object of live selling is to sell products, but the best way is to create hype. In this regard, brands offer special discounts and giveaways valid only during live streams. It increases the tendency of customers to make purchases during the live sessions. The live session must be 20-30 minutes and include click-on links for easy buying.
Significant Statistics To Support Increasing Influence of Live Selling
The concept of livestream sales emerged decades ago but gained a spotlight in 2016 in China. Afterward, it flourished worldwide and grew to 171 billion USD in 2020. An estimation of the US livestream shopping market reveals worth $35 billion by 2024. Live selling is evolving not only in the US but also in other regions of the globe.
| Live Streaming Sales in Regions | |
|---|---|
| China | 4.9 trillion yuan in 2023 |
| The United States | $17 billion in 2023 |
| Europe | Influenced 50% more than physical or online Purchasing |
| Livestream shopping Platforms (US 2022) | |
| Facebook Live | 55% |
| YouTube Live | 52% |
| 46% | |
| Amazon Live | 30% |
Part 3. Live Selling Strategies To Boost Revenue
Anyone can live sale online because you have to explain products and respond to queries. Yet not everyone generates the same revenue and gets immense popularity. The reason is operative strategies and tips, which you can use in the below discussion to gear up your shopping stream.
1. Use 24/7 Hours Seamless AI Live Streaming Software
Most sellers are unaware of current digital trends and the right actions for live selling. In that context, you need a platform to provide everything from script to selling videos. However, using Wondershare Virbo Live and staying in a single place is suggested to plan and execute the live shopping. Virbo Live is an AI tool that connects sellers with customers through streaming videos.
- **AI Avatar:**Wondershare Virbo Live offers an AI avatar feature for start-ups and small business owners. It eliminates the need for a well-groomed host or managing crew. AI avatars can perfectly mimic your actions with natural movements to engage the audience.
- **Q&A Library:**The platform allows the creation of automatic responses with a personalized library of questions. The major advantage of having such an option is that it helps users connect better with the audience.
- **Text Interaction:**The quality of content can be easily manipulated and managed across Wondershare Virbo Live. You can provide text to trigger your AI streamer to speak within the live stream.
Compatibility with Platforms: YouTube, LinkedIn, Facebook, Instagram, TikTok, Twitch, Alibaba, and X(Twitter).
Get Started Online Free Download
Steps To Create a Complete Livestream Room With Wondershare Virbo Live
Wondershare Virbo Live is available online and offers a cloud-based service. To fully utilize this live selling strategy, follow these steps and explore this all-in-one tool:
- Step 1. Access the Main Interface of Virbo Live
Start the process on Wondershare Virbo Live by clicking the “Create Stream Room Now” button. You need to select the “Create a Blank Livestream Room” button to initiate the livestream room creation.
Get Started Online Free Download
- Step 2. Customize the Live Stream Video in Virbo Live
Once you find yourselves in the editing section, add a script you want to use in your live-stream video. While staying in the “Script lines” section, you can add a script in the form of text or audio. If you wish to add an audio script, go to the “Audio” tab and select “Upload local voice.” This voice will then be used across the live stream video in Virbo Live.
- Step 3. Set Avatar and Other Elements Before Starting Livestreaming
Following this, you can add your required avatars, background, and stickers to the video with the options at the top of the window. Finally, when you are done exploring, hit the “Start livestream” option and live sell on any of the supported platforms.
2. Pick an Appropriate Date and Time
Another tip to consider is choosing the right time and date for the maximum viewers. In this regard, retailers should avoid a popular shopping period such as Black Friday. In contrast, it is suggested to pick weekends or holidays where customers must be free to join. Also, never choose the working hours of any day and consider the time zones for a global audience.
3. Keep the Conversation Engaging and Funny
Customers can read the product details and see how it looks, so what difference will they get from a live sale? Considering this perspective, sellers should bring something unique to the shopping stream. For this purpose, they can explain the product’s benefits and use cases. Furthermore, they should keep their tone friendly and humorous for the targeted audience.
Conclusion
To summarize, livestream sale s is an emerging concept to boost revenue and sales. As shown in this article, it is fruitful for retailers and significantly contributes to generating sales. Like China’s ever-changing live selling industry, Wondershare Virbo Live is also an emerging tool. It is emerging to change virtual selling dynamics by providing seamless live-stream videos.
How To Reach More Users by Using Instagram Live Shopping
The live shopping feature gained popularity in 2016 as it changed the online shopping experience. This feature offered a worthwhile experience for customers in the online market. It represented itself as where they engage with products and features in real-time.
With its rising popularity, Instagram live shopping on Instagram helped businesses showcase their brands. It helped them connect with their customers through interactive mediums. Despite that, the developers had to stop the live selling feature on Instagram**.** This article will explain more about it.
Part 1. Instagram Live Shopping: Things Users Need To Know
Businesses on Instagram used to utilize live broadcasts to sell products directly from the app. It allows them to interact with viewers and drive real-time engagement. Instagram live shopping allowed people to save videos so customers could shop after the broadcast. Using this feature helped companies humanize their brand by telling stories.
According to a report , many Instagram users shopped weekly on the platform. They utilized many features like shopping tags and the “Shop” tab. However, Instagram stopped supporting live shopping on March 16, 2023. It was decided so that Instagram could focus more on other features of their application.
Reason for Discontinuing Live Shopping Feature
Live shopping on Instagram depends on the product quality. About 55% of the customers reported having this issue with live shopping. There are various other drawbacks to Instagram’s live selling feature, which are provided as follows:
- More Focus on Other Features: Instagram wanted to focus on other app features. For this reason, they discontinued live shopping, which required utmost attention.
- Declining Engagement: After the pandemic, online users became less engaged with livestream shopping. So, Instagram shifted its focus to the Reels feature.
- Customer Feedback: The comments and suggestions on the live streams demanded improvements. Also, the live-selling Instagram feature did not bear positive comments from the customers.
- Lack of Communication: Sometimes, the online team cannot properly communicate with customers. The lack of communication causes confusion and dissatisfaction among customers.
- Limited Availability: The live shopping Instagram feature had geographical limitations. Various brands couldn’t provide their customers with their products in different places. Moreover, such conditions limit customer access and bring negative comments.
Part 2. Wondershare Virbo Live: Enhance Your Livestreaming Selling Experience
Users can still live stream even if the selling live on Instagram no longer exists. If you want to provide a seamless shopping experience, Instagram is not the only platform. You can access many live stream platforms like Twitch, YouTube, and Facebook. However, it is also challenging to create compelling livestream content. That is why Wondershare Virbo Live is the perfect live-stream video development software.
This tool provides you with an AI content generator that gives an engaging script for streams. There is also an issue with how some tools fail to provide the necessary features for live streaming. Wondershare Virbo Live solves this issue with realistic avatars, 20+ languages, 120+ voices, and more. Also, it is compatible with major platforms like YouTube, TikTok, Twitch, and more for live streaming.
Highlighting Features of Wondershare Virbo Live
- Wondershare Virbo Live can help streamers reach a global audience with the AI translation feature. This can increase a broad live-streaming shopping experience for customers.
- You can set up a customizable Q&A session for an interactive experience. It allows you to connect with your audience for their feedback and suggestions.
- There is no need to download the software as it lets you operate online. It provides work flexibility and management with this tool’s cloud-based operation.
- If you want to elevate your content, Virbo Live provides AI avatars that can attract others. There are various poses, ethnicities, and attire of avatars for your live stream.
Get Started Online Free Download
Steps on Creating a Live Streaming Room With Wondershare Virbo
Wondershare Virbo Live is the perfect alternative to Instagram live-stream shopping. People feel encouraged to use this AI tool as it allows them to film perfect live streams. Now, let’s delve into the steps that will guide you to create a perfect live stream:
- Step 1. Access Live Streaming Tool To Create a Room
Open Wondershare Virbo Live’s browser page on your device and continue to select the “Create Stream Room Now” button. As it opens a new window, look for the “Create a Blank Livestream Room” under the “Home” section. Select any template from the options provided at the bottom if you wish to quickly create a live stream room.
Get Started Online Free Download
- Step 2. Pick the Perfect AI Avatar for the Live Stream
Once the new window opens on your browser, click the “AI avatars” option on the top toolbar. From the drop-down menu, choose any avatar according to your preference. You can select different poses, attires, and ethnicities of avatars from the given option. When picked, it will appear on the right side of your screen.
- Step 3. Adjust Background Settings and Include Stickers
Now, hit the “Background” tab from the top toolbar option. Pick one background from the available categories to match your Livestream background and avatar. You can navigate to the “Stickers” tab to select the sticker representing your live selling motive.
- Step 4. Generate AI Script and Insert Text
After you’re done with the basic adjustments, go to the text box on the left side of the screen. You can write a script for your live stream or use the AI-assorted feature here. On the same side, tap the “AI Smart Script” button at the bottom left side of the screen. When a small window opens, write the product name, features, and promotions offered. Pick a language or style and hit the “Generate” button for script generation.
- Step 5. Start Livestreaming Your Content Through Virbo Live
When satisfied with your avatar, background, and script settings, begin the live streaming. From the top right side of the screen, click the “Start livestream” button.
Part 3. The Right Ways To Promote Your Brand for Effective Instagram Live Shopping
As we know, no Instagram live shoppingfeature is available for streamers. However, they can use different tips to promote their brand on Instagram and other livestreams. To create an effective livestream video, you should consider proper planning. In the given section, we’ll look at what key tips are essential for you to become a successful seller:
1. Write High-Quality Live Stream Content
Before selling on Instagram Live, you need a solid live-streaming plan. Users should prepare a quality script that involves information about the product. Also, ensure the content is concise, to the point, and captivating.
2. Create Interactive Online Q&A Sessions
An important tip for a successful live shopping Instagram session is customer interaction. This involves holding a live Q&A session to get valuable insight. You can use this information to understand their preferences and interests.
3. Give Sneak Peaks of New Products
You can also provide the audience with various sneak peeks of your product. This builds up anticipation in the audience and marks you as an excellent seller. Also, you can showcase teasers and reveal specific features of your product.
4. Provide Demonstrations and How-To Video Content
Another important tip for live selling on Instagram is product demo video clips. In these videos, you can illustrate the product’s function, usage, and benefits. Moreover, sellers can provide step-by-step guides via links that empower them to buy.
5. Collaborate and Promote Product Through Online Creators
Finally, set your stage by collaborating with various Instagram influencers and content creators. You can partner with different brands and give them sponsored content and more. This will increase your brand revenue and visibility and drive sales.
Conclusion
As mentioned before, selling on Instagram Live has been discontinued in 2023. However, there are still live-streaming platforms available in the market. We looked at various tips to help you achieve the perfect seller live stream. Among the tips, we recommend you utilize Wondershare Virbo Live , an ideal place to start. You can take your brand to the next with Virbo Live’s live-streaming features.
The live shopping feature gained popularity in 2016 as it changed the online shopping experience. This feature offered a worthwhile experience for customers in the online market. It represented itself as where they engage with products and features in real-time.
With its rising popularity, Instagram live shopping on Instagram helped businesses showcase their brands. It helped them connect with their customers through interactive mediums. Despite that, the developers had to stop the live selling feature on Instagram**.** This article will explain more about it.
Part 1. Instagram Live Shopping: Things Users Need To Know
Businesses on Instagram used to utilize live broadcasts to sell products directly from the app. It allows them to interact with viewers and drive real-time engagement. Instagram live shopping allowed people to save videos so customers could shop after the broadcast. Using this feature helped companies humanize their brand by telling stories.
According to a report , many Instagram users shopped weekly on the platform. They utilized many features like shopping tags and the “Shop” tab. However, Instagram stopped supporting live shopping on March 16, 2023. It was decided so that Instagram could focus more on other features of their application.
Reason for Discontinuing Live Shopping Feature
Live shopping on Instagram depends on the product quality. About 55% of the customers reported having this issue with live shopping. There are various other drawbacks to Instagram’s live selling feature, which are provided as follows:
- More Focus on Other Features: Instagram wanted to focus on other app features. For this reason, they discontinued live shopping, which required utmost attention.
- Declining Engagement: After the pandemic, online users became less engaged with livestream shopping. So, Instagram shifted its focus to the Reels feature.
- Customer Feedback: The comments and suggestions on the live streams demanded improvements. Also, the live-selling Instagram feature did not bear positive comments from the customers.
- Lack of Communication: Sometimes, the online team cannot properly communicate with customers. The lack of communication causes confusion and dissatisfaction among customers.
- Limited Availability: The live shopping Instagram feature had geographical limitations. Various brands couldn’t provide their customers with their products in different places. Moreover, such conditions limit customer access and bring negative comments.
Part 2. Wondershare Virbo Live: Enhance Your Livestreaming Selling Experience
Users can still live stream even if the selling live on Instagram no longer exists. If you want to provide a seamless shopping experience, Instagram is not the only platform. You can access many live stream platforms like Twitch, YouTube, and Facebook. However, it is also challenging to create compelling livestream content. That is why Wondershare Virbo Live is the perfect live-stream video development software.
This tool provides you with an AI content generator that gives an engaging script for streams. There is also an issue with how some tools fail to provide the necessary features for live streaming. Wondershare Virbo Live solves this issue with realistic avatars, 20+ languages, 120+ voices, and more. Also, it is compatible with major platforms like YouTube, TikTok, Twitch, and more for live streaming.
Highlighting Features of Wondershare Virbo Live
- Wondershare Virbo Live can help streamers reach a global audience with the AI translation feature. This can increase a broad live-streaming shopping experience for customers.
- You can set up a customizable Q&A session for an interactive experience. It allows you to connect with your audience for their feedback and suggestions.
- There is no need to download the software as it lets you operate online. It provides work flexibility and management with this tool’s cloud-based operation.
- If you want to elevate your content, Virbo Live provides AI avatars that can attract others. There are various poses, ethnicities, and attire of avatars for your live stream.
Get Started Online Free Download
Steps on Creating a Live Streaming Room With Wondershare Virbo
Wondershare Virbo Live is the perfect alternative to Instagram live-stream shopping. People feel encouraged to use this AI tool as it allows them to film perfect live streams. Now, let’s delve into the steps that will guide you to create a perfect live stream:
- Step 1. Access Live Streaming Tool To Create a Room
Open Wondershare Virbo Live’s browser page on your device and continue to select the “Create Stream Room Now” button. As it opens a new window, look for the “Create a Blank Livestream Room” under the “Home” section. Select any template from the options provided at the bottom if you wish to quickly create a live stream room.
Get Started Online Free Download
- Step 2. Pick the Perfect AI Avatar for the Live Stream
Once the new window opens on your browser, click the “AI avatars” option on the top toolbar. From the drop-down menu, choose any avatar according to your preference. You can select different poses, attires, and ethnicities of avatars from the given option. When picked, it will appear on the right side of your screen.
- Step 3. Adjust Background Settings and Include Stickers
Now, hit the “Background” tab from the top toolbar option. Pick one background from the available categories to match your Livestream background and avatar. You can navigate to the “Stickers” tab to select the sticker representing your live selling motive.
- Step 4. Generate AI Script and Insert Text
After you’re done with the basic adjustments, go to the text box on the left side of the screen. You can write a script for your live stream or use the AI-assorted feature here. On the same side, tap the “AI Smart Script” button at the bottom left side of the screen. When a small window opens, write the product name, features, and promotions offered. Pick a language or style and hit the “Generate” button for script generation.
- Step 5. Start Livestreaming Your Content Through Virbo Live
When satisfied with your avatar, background, and script settings, begin the live streaming. From the top right side of the screen, click the “Start livestream” button.
Part 3. The Right Ways To Promote Your Brand for Effective Instagram Live Shopping
As we know, no Instagram live shoppingfeature is available for streamers. However, they can use different tips to promote their brand on Instagram and other livestreams. To create an effective livestream video, you should consider proper planning. In the given section, we’ll look at what key tips are essential for you to become a successful seller:
1. Write High-Quality Live Stream Content
Before selling on Instagram Live, you need a solid live-streaming plan. Users should prepare a quality script that involves information about the product. Also, ensure the content is concise, to the point, and captivating.
2. Create Interactive Online Q&A Sessions
An important tip for a successful live shopping Instagram session is customer interaction. This involves holding a live Q&A session to get valuable insight. You can use this information to understand their preferences and interests.
3. Give Sneak Peaks of New Products
You can also provide the audience with various sneak peeks of your product. This builds up anticipation in the audience and marks you as an excellent seller. Also, you can showcase teasers and reveal specific features of your product.
4. Provide Demonstrations and How-To Video Content
Another important tip for live selling on Instagram is product demo video clips. In these videos, you can illustrate the product’s function, usage, and benefits. Moreover, sellers can provide step-by-step guides via links that empower them to buy.
5. Collaborate and Promote Product Through Online Creators
Finally, set your stage by collaborating with various Instagram influencers and content creators. You can partner with different brands and give them sponsored content and more. This will increase your brand revenue and visibility and drive sales.
Conclusion
As mentioned before, selling on Instagram Live has been discontinued in 2023. However, there are still live-streaming platforms available in the market. We looked at various tips to help you achieve the perfect seller live stream. Among the tips, we recommend you utilize Wondershare Virbo Live , an ideal place to start. You can take your brand to the next with Virbo Live’s live-streaming features.
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- Title: Updated Must-Use Livestream Shopping Apps for Seamless Online System
- Author: Jeff
- Created at : 2024-09-28 20:31:10
- Updated at : 2024-09-30 19:47:20
- Link: https://ai-live-streaming.techidaily.com/updated-must-use-livestream-shopping-apps-for-seamless-online-system/
- License: This work is licensed under CC BY-NC-SA 4.0.