Updated Master Amazon Live Features, Pro Tips and Future Trends for 2024

Updated Master Amazon Live Features, Pro Tips and Future Trends for 2024

Jeff Lv8

Going live on Amazon is a great way to drive sales and traffic to your product. The platforms work in a similar way to other livestreaming services including Facebook and Taobao. Sellers can use Amazon Live streaming to drive trading and brand awareness of their products. In this article, we explore the Amazon Live streaming shopping experience including the key features and pro tips.

Part 1: Live on Amazon: A Game-Changer for Sellers

Amazon has been hosting many live streams where sellers promote a wide range of products. With Amazon Live Events, thousands of creators and influencers sell products and demonstrate how they work. This type of livestream shopping is an effective marketing strategy. It allows a personable host to demonstrate products while shoppers talk about their experience and ask any burning questions.

01 What is Amazon Live Streaming?

Amazon Live Streaming is an interactive fee that allows brands to show live videos for their products. You can introduce your brands to the audience and demonstrate how products work. With Amazon Live, sellers highlight their product listings and create banners for customers using product promotions on a carousel below each live video. On the other hand, customers interact with the live video by asking questions in the comment sections or chatting with hosts.

amazon live

02 Who Can Benefit from Amazon Live?

Amazon Live streaming sales focus on the desires of the shoppers to know more about a product. It is also based on the tendency of online shoppers to impulse buy. By providing instant answers to shoppers, sellers can minimize the guesswork and boost sales.

  1. Shoppers: Discover new products and see them in demonstrated action before making a purchase. They can also ask questions in real time and get additional information.
  2. Seller and Brands: Increased product awareness and sales with the potential for building brand image.
  3. Influencers: A new income stream and access to a wider audience while building relationships with brands.
  4. Fans of Influencers: Get to know their favorite personalities better and get exclusive deals or discounts from their recommendations.
  5. Anyone Seeking Entertainment: Amazon Livestream can be a source of entertainment with DIY projects and demonstrations.

03 Is Amazon Live Streaming Right for You?

Amazon Live is an effective tool for starting a major sale or increasing the overall awareness of your product. The program streams live videos on the Amazon Live homepage to your brand’s product details pages giving you more exposure. You can speak about your products or simply demonstrate how they work. This makes Amazon Live a highly engaging promotional tool that sellers and influencers can use to drive more informed shoppers to buy their products, Here are some pros and cons of using Amazon Sale live streaming:

Pros

  • A free live-streaming platform for sellers
  • Offers creative tools and resources to effectively promote your products
  • Amazon Live selling is a small part of the growing market and offers the opportunity for brands to scale

Cons

  • Low consumer engagement rates with low-quality videos
  • You will still need a creative team with resources to represent your brand well
  • Amazon Live is still a fledging service and does not offer influencer marketing nor have its own place on Amazon’s website navigation yet

Part 2: Step Guidance: Getting Started with Amazon Live

To create a livestream on Amazon, you need to be a U.S. Professional Seller either registered as a U.S. Vendor or in the Amazon Brand Registry. Sellers who meet the requirements can create their livestreams through the Amazon Live Creator mobile app.

amazon live creator app

With Amazon streaming live service, you can record Livestream in advance and schedule them to go up at a later date or go Live in real-time. This will usually depend on your goals and the kind of interaction you want with your audience. In any case, Amazon recommends the use of an external camera and a video encounter instead of your mobile phone to ensure quality video. Although you can use either, an external camera gives you an edge in terms of quality. Let’s have a look at a detailed step-by-step guide to getting started with Amazon Live:

Step 1 Create an Amazon Live Account

Download the Amazon Live Creator app from the Apps Store. The app is currently only available for iOS and will work on iPhone or iPad. Sign into your Seller, Influencer, or Vendor account and create a Live Account.

amazon live log in

Step 2 Enter Details of your Product or Brand

Choose your brand and enter the desired profile name. Edit your profile the way you like to be a true representation of your brand.

brand information

Step 3 Add Products to Your Livestream

Choose the products you want to add to your livestream. These are the products that you want to promote and use to engage with your viewers.

products

Step 4 Set Up Your Amazon Livestream

With the product added, you are ready to set up your live stream. Take some time in the practice mode to familiarize yourself with the platform, and prepare your talking points. Also, come up with responses to possible customer questions and any other important information. Although Amazon Live is free, you can also consider using Amazon advertising to reach a wider audience.

amazon livestream setup

Step 5 Go Live

Once everything is ready, enter your stream time and start time. You can view your analytics from the homepage and see how well the live stream is performing.

amazon live analytics

Once published, Amazon Live events can be found on the Amazon.com/Live page . They are also discoverable in Amazon stores, product detail pages, and the Amazon mobile app under “Amazon Live.” A well-presented Amazon Live stream will:

  • Build a community by communicating and engaging with consumers
  • Entice viewers to take action
  • Reduce pre-purchase support requests, such as live chat
  • Generate sales
  • Lower returns by providing essential details and answers

As artificial intelligence continues to touch every aspect of life, brands can leverage this technology to offer more personalized content to their audience. Virbo Live offers you an ultimate AI streamer experience where you can host live shopping with an AI streamer. Instead of creating content from scratch, choose an AI streamer to interact with your audience, saving the time and cost of hiring a human streamer. Embark on this transformative streaming journey, and keep your audience engaged even without your direct involvement.

virbo live

01 Leveraging Virbo AI streaming for sales and shopping

Virbo Live offers you access to multi-lingual AI-driven avatars or Vtubers that will sell your products and interact with your viewers in real time. The AI-powered avatars can provide more information about your products and answer questions from your viewers. By automating the streaming process, you can transform your viewers’ experience while boosting your revenue.

As Amazon Live becomes more popular among sellers and buyers, any solution that would make the work of sellers easier is worth exploring. Virbo Live offers you an excellent solution to live stream your products without the heavy budget of hiring a creative team. You only need to select an Avatar of your choice, generate a script, and allow the avatar to do the rest.

02 Simplified workflow and better viewer experience with Virbo Live

Virbo Live offers you a simplified workflow for a better viewer experience by creating a realistic and seamless interaction with the audience. Although the avatars are AI-powered, they can interact freely with the audience, ensuring they have perfect information before making a purchase. Some of the features that make Virbo Live such a powerful tool include:

  1. Realistic AI-driven Avatars: Interact with and keep your viewers engaged by mimicking natural movements perfectly.
  2. AI Live Shopping Script Generation: Automatically generate a script for your AI streamer by adding details about your product
  3. Multiple Languages and Accents: Automatically translate your script to desired a language and integrate the right accent for your viewers
  4. Customizable Q&A Repository: Create a personalized Q&A database so that your AI streamer can connect with your viewers better and offer realistic solutions
  5. Interaction Through Text: Trigger your AI streamer to automatically speak your text and engage with the viewers

Conclusion

Amazon Live lets sellers and influencers promote products through live streaming. Get started easily, interact with your audience, and showcase your products. Try Virbo Live ‘s AI streamers for a cost-effective and efficient alternative.

Going live on Amazon is a great way to drive sales and traffic to your product. The platforms work in a similar way to other livestreaming services including Facebook and Taobao. Sellers can use Amazon Live streaming to drive trading and brand awareness of their products. In this article, we explore the Amazon Live streaming shopping experience including the key features and pro tips.

Part 1: Live on Amazon: A Game-Changer for Sellers

Amazon has been hosting many live streams where sellers promote a wide range of products. With Amazon Live Events, thousands of creators and influencers sell products and demonstrate how they work. This type of livestream shopping is an effective marketing strategy. It allows a personable host to demonstrate products while shoppers talk about their experience and ask any burning questions.

01 What is Amazon Live Streaming?

Amazon Live Streaming is an interactive fee that allows brands to show live videos for their products. You can introduce your brands to the audience and demonstrate how products work. With Amazon Live, sellers highlight their product listings and create banners for customers using product promotions on a carousel below each live video. On the other hand, customers interact with the live video by asking questions in the comment sections or chatting with hosts.

amazon live

02 Who Can Benefit from Amazon Live?

Amazon Live streaming sales focus on the desires of the shoppers to know more about a product. It is also based on the tendency of online shoppers to impulse buy. By providing instant answers to shoppers, sellers can minimize the guesswork and boost sales.

  1. Shoppers: Discover new products and see them in demonstrated action before making a purchase. They can also ask questions in real time and get additional information.
  2. Seller and Brands: Increased product awareness and sales with the potential for building brand image.
  3. Influencers: A new income stream and access to a wider audience while building relationships with brands.
  4. Fans of Influencers: Get to know their favorite personalities better and get exclusive deals or discounts from their recommendations.
  5. Anyone Seeking Entertainment: Amazon Livestream can be a source of entertainment with DIY projects and demonstrations.

03 Is Amazon Live Streaming Right for You?

Amazon Live is an effective tool for starting a major sale or increasing the overall awareness of your product. The program streams live videos on the Amazon Live homepage to your brand’s product details pages giving you more exposure. You can speak about your products or simply demonstrate how they work. This makes Amazon Live a highly engaging promotional tool that sellers and influencers can use to drive more informed shoppers to buy their products, Here are some pros and cons of using Amazon Sale live streaming:

Pros

  • A free live-streaming platform for sellers
  • Offers creative tools and resources to effectively promote your products
  • Amazon Live selling is a small part of the growing market and offers the opportunity for brands to scale

Cons

  • Low consumer engagement rates with low-quality videos
  • You will still need a creative team with resources to represent your brand well
  • Amazon Live is still a fledging service and does not offer influencer marketing nor have its own place on Amazon’s website navigation yet

Part 2: Step Guidance: Getting Started with Amazon Live

To create a livestream on Amazon, you need to be a U.S. Professional Seller either registered as a U.S. Vendor or in the Amazon Brand Registry. Sellers who meet the requirements can create their livestreams through the Amazon Live Creator mobile app.

amazon live creator app

With Amazon streaming live service, you can record Livestream in advance and schedule them to go up at a later date or go Live in real-time. This will usually depend on your goals and the kind of interaction you want with your audience. In any case, Amazon recommends the use of an external camera and a video encounter instead of your mobile phone to ensure quality video. Although you can use either, an external camera gives you an edge in terms of quality. Let’s have a look at a detailed step-by-step guide to getting started with Amazon Live:

Step 1 Create an Amazon Live Account

Download the Amazon Live Creator app from the Apps Store. The app is currently only available for iOS and will work on iPhone or iPad. Sign into your Seller, Influencer, or Vendor account and create a Live Account.

amazon live log in

Step 2 Enter Details of your Product or Brand

Choose your brand and enter the desired profile name. Edit your profile the way you like to be a true representation of your brand.

brand information

Step 3 Add Products to Your Livestream

Choose the products you want to add to your livestream. These are the products that you want to promote and use to engage with your viewers.

products

Step 4 Set Up Your Amazon Livestream

With the product added, you are ready to set up your live stream. Take some time in the practice mode to familiarize yourself with the platform, and prepare your talking points. Also, come up with responses to possible customer questions and any other important information. Although Amazon Live is free, you can also consider using Amazon advertising to reach a wider audience.

amazon livestream setup

Step 5 Go Live

Once everything is ready, enter your stream time and start time. You can view your analytics from the homepage and see how well the live stream is performing.

amazon live analytics

Once published, Amazon Live events can be found on the Amazon.com/Live page . They are also discoverable in Amazon stores, product detail pages, and the Amazon mobile app under “Amazon Live.” A well-presented Amazon Live stream will:

  • Build a community by communicating and engaging with consumers
  • Entice viewers to take action
  • Reduce pre-purchase support requests, such as live chat
  • Generate sales
  • Lower returns by providing essential details and answers

As artificial intelligence continues to touch every aspect of life, brands can leverage this technology to offer more personalized content to their audience. Virbo Live offers you an ultimate AI streamer experience where you can host live shopping with an AI streamer. Instead of creating content from scratch, choose an AI streamer to interact with your audience, saving the time and cost of hiring a human streamer. Embark on this transformative streaming journey, and keep your audience engaged even without your direct involvement.

virbo live

01 Leveraging Virbo AI streaming for sales and shopping

Virbo Live offers you access to multi-lingual AI-driven avatars or Vtubers that will sell your products and interact with your viewers in real time. The AI-powered avatars can provide more information about your products and answer questions from your viewers. By automating the streaming process, you can transform your viewers’ experience while boosting your revenue.

As Amazon Live becomes more popular among sellers and buyers, any solution that would make the work of sellers easier is worth exploring. Virbo Live offers you an excellent solution to live stream your products without the heavy budget of hiring a creative team. You only need to select an Avatar of your choice, generate a script, and allow the avatar to do the rest.

02 Simplified workflow and better viewer experience with Virbo Live

Virbo Live offers you a simplified workflow for a better viewer experience by creating a realistic and seamless interaction with the audience. Although the avatars are AI-powered, they can interact freely with the audience, ensuring they have perfect information before making a purchase. Some of the features that make Virbo Live such a powerful tool include:

  1. Realistic AI-driven Avatars: Interact with and keep your viewers engaged by mimicking natural movements perfectly.
  2. AI Live Shopping Script Generation: Automatically generate a script for your AI streamer by adding details about your product
  3. Multiple Languages and Accents: Automatically translate your script to desired a language and integrate the right accent for your viewers
  4. Customizable Q&A Repository: Create a personalized Q&A database so that your AI streamer can connect with your viewers better and offer realistic solutions
  5. Interaction Through Text: Trigger your AI streamer to automatically speak your text and engage with the viewers

Conclusion

Amazon Live lets sellers and influencers promote products through live streaming. Get started easily, interact with your audience, and showcase your products. Try Virbo Live ‘s AI streamers for a cost-effective and efficient alternative.

Live Commerce Success Stories: Lessons Learned & Predictions for the Future

The world of e-commerce has gone through a tremendous transformation in the recent past, with terms like live commerce, live streaming, live shopping, and live chat becoming a norm. Streaming commerce has become popular and brands are looking for the best live tools to push their products in the market. Businesses that have taken advantage of live streaming e commerce report higher conversion rates and increased sales. In this article, we explore the concept of live streaming as successfully applied by different companies and how artificial intelligence is going to further transform this area of business.

Part 1: Background Information of Live Commerce

To get started, let’s define what is live ecommerce. Is it different from the ecommerce that most people know or just an enhanced version? Do you need any special tools to be successful in live stream ecommerce and how does it boost sales?

01 What is Live Commerce?

Live commerce is the act of selling products online via immersive live shopping platforms. Brands and creators use live commerce in the form of live and shoppable videos to sell their products while shoppers can interact with brands in real-time. In simpler terms, live stream commerce is like a customer watching a livestream event but can shop.

live commerce

To be successful with live e commerce, you would need certain tools like a live shopping platform, shopping cart integration, and live chat to give your viewers the ultimate user experience. This allows consumers to watch, talk, and shop your products from wherever they are and at any time.

02 Benefits of Ecommerce Live

The e commerce live streaming trend started in China, and spread to other parts of the world quickly. This was back in 2016 when the Chinese retail giant Alibaba launched its live stream shopping event that became an instant success. Within the first 20 minutes, Alibaba had generated over $7.5 billion in transaction value.

Although the same approach had been used by QVC Home Shopping Network years before, the real integration of internet live shopping started with Alibaba. From this success, several notable benefits of e-commerce live streaming can be realized:

  1. Sales Acceleration: Live commerce generates sales quicker by exposing brands and products to thousands of viewers in minutes
  2. Promotes Better Engagement: With people being 2x more likely to share videos with their friends and families compared to static ads, live commerce generates higher engagement than other forms of content.
  3. Encourages Impulse Buying: People are more likely to buy a product when they are involved in an exclusive even for fear of missing out on the limited-time offers.
  4. Builds Brand Awareness: Live commerce allows consumers to see the face behind the brand or the influencers pushing the products, which makes them connect more with the brand.

Part 2: Successful Case in Live Online Shopping: Transforming Brands through Engagement

The use of live commerce features has made significant impacts on business industries. From collaboration with influencers to engaging viewers in consultation, the following brands have transformed their engagement through live online shopping:

1. Michael Kors: Fashionable Collaboration Boosts Engagement

Michael Kors partnered with the popular influencer Aimee Song to host a live stream showcasing their new Spring collection. During the ecommerce live streaming event, Aimee styled various looks while offering insights and answering viewers’ questions.

aimee song

Achievement: The e commerce live streaming event garnered over 1 million views and increased website traffic by 300%. Michael Kors recorded that the sales of featured items surpassed expectations, as the dress that Aimee wore was sold out within minutes.

Lessons Drawn: Collaborations with relatable influencers can drive significant engagement and sales. The live stream event also demonstrated the importance of interactive elements like styling tips and real-time Q&A in fostering connections and building trust with customers.

2. Sephora: Beauty Unboxed with Community Building

Sephora leveraged streaming commerce to host makeup tutorials, product demonstrations, and expert sessions with brands like Fenty Beauty. During the live commerce event, viewers could purchase products directly from the stream and interact with each other via a live chat.

sephora

Achievement: The live commerce event boosted Sephora sales by 30% of the featured products. They also saw a 200% rise in engagement on their social media channels, increasing their brand awareness. The live chat fostered a sense of community as viewers could directly share tips and recommendations.

Lessons Drawn: Brands can create a powerful formula for success by combining education, entertainment, and community building. Live streaming e commerce provides valuable product information and real-time interactions that can be used to foster loyalty while building lasting communities.

3. Nike: Live Workouts Drive Brand Advocacy

Nike partnered with professional athletes and trainers to host live workout sessions on their app. The live commerce event allowed viewers to participate in the workouts at home, purchase featured Nike apparel and equipment, and interact with other users.

nike

Achievement: The live workouts event increased app downloads by 40% and sale of features products by 25%. Viewers could actively share their workout experiences during the live stream commerce, creating positive brand buzz and advocating for Nike products.

Lessons Drawn: Live stream commerce can go beyond mere product promotion by offering valuable experiences like workouts. By adding interactive elements and community engagement, sellers can fuel their brand advocacy and create loyal customers.

4. L’Oreal: Personalized Skincare Consultations

L’Oreal launched a live consultation service within its app. The live commerce feature allowed users to connect with dermatologists and beauty advisors for personalized skincare recommendations. They would then purchase recommended products directly from the consultation.

l’oreal

Achievement: The live consultations increased app usage by 50% and grew sales of recommended products by 35%. The e-commerce live-streaming event saw users appreciate the personalized advice they got and a seamless purchasing experience.

Lessons Drawn: Live commerce can be more than entertainment by offering valuable services like consultations. By engaging in personalized experiences, brands can increase customer satisfaction and loyalty, contributing to conversions and repeat purchases.

Part 3: Future Landscape: Live Streaming with AI

The evolution of live commerce is far from over. The next frontier lies in the seamless integration of artificial intelligence (AI), which promises an even more personalized and immersive shopping experience. With features like AI streamers and personalized product recommendations, brands are poised to benefit the most from these developments. Here is a tool that will help you take your live commerce experience to the next level.

01 Integrating Virbo Live for Live Commerce

Virbo Live offers cost-efficient and multilingual AI-driven avatars to boost your viewers’ experience during live shopping. By seamlessly integrating AI streamers into your live commerce events, you can boost your revenue by providing accurate product information and encouraging viewers to make a purchase. The avatars will make your live commerce more engaging, convenient, and interactive.

live-commerce-next-chapter-can-ai-unlock-its-true-potential-6.jpg

Advantages of Virbo Live Commerce:

  • Continuous 24/7 live commerce broadcasting without interruptions
  • Cost-effective streamers with lower personnel and equipment expenses
  • Reduced dependence on large human teams
  • Seamless language and accent translations to engage a diverse global audience
  • Stable and lag-free streaming performance
  • Enhanced content safety through AI-driven moderation.

02 Simplified Workflow and Better Viewer Experience with Virbo Live

To get started with Virbo Live, choose an appropriate AI avatar, generate the script, and go live. The process is simple and will take only a few minutes. Here is a detailed step-by-step guide :

Step 1 Create a Live Shopping Rooms

Log into Virbo Live and click “Create a Blank Livestream Room” or select a template from the available options to get started.

virbo live sign in

Step 2 Choose AI Streamers and Background

Select a virtual streamer from the virtual host library. Customize the avatar and the background to match your brand and live commerce event.

choose avatar

Step 3 Enter Text or Voice

Enter a script or upload your audio for the AI Avatar to seamlessly interact with the viewers. Virbo Live also offers an AI smart scriptwriter and AI translator for automatic script generation.

generate script

Step 4 Start Live Streaming

Click Start Live Streaming and connect your AI avatar to your live commerce platform using the OBS OBS software.

live stream

Step 5 Interact With the Audience

Activate the Interact With the Audience feature to allow the AI streamer to seamlessly engage your viewers without your involvement.

interact with audience

FAQs about Live Commerce

1. What are the drawbacks of live commerce?

Live commerce allows you to access a wider audience and boost sales revenue, but it comes with a few downsides too. You may have to deal with technical hiccups, poor audio quality, and viewers getting distracted or bored.

2. How do I succeed with live commerce streaming?

To succeed with live commerce streaming, you need to choose the right live shopping platform and keep your viewers engaged with the right content and interactions.

3. What is the difference between regular streaming and live commerce streaming?

Regular streaming involves uploading pre-recorded videos online for viewers to watch at a time of their choosing while live commerce streaming is real-time broadcasting while the video is being recorded.

4. Is live commerce streaming better than video recording?

Yes, live commerce streaming is usually more economical than pre-recorded streaming. It requires less resources and time to produce while keeping the viewers engaged.

Conclusion

Live commerce provides a unique opportunity for brands to reach more audiences and increase their sales revenue. While it has revolutionized online shopping, creating content for live commerce can be expensive and time-consuming. That’s why Virbo Live offers AI streamers to automate live commerce and allow brands to keep their viewers engaged at a lower cost. By leveraging artificial intelligence, you can enhance your viewers’ live shopping experience while getting the best out of the experience.

The world of e-commerce has gone through a tremendous transformation in the recent past, with terms like live commerce, live streaming, live shopping, and live chat becoming a norm. Streaming commerce has become popular and brands are looking for the best live tools to push their products in the market. Businesses that have taken advantage of live streaming e commerce report higher conversion rates and increased sales. In this article, we explore the concept of live streaming as successfully applied by different companies and how artificial intelligence is going to further transform this area of business.

Part 1: Background Information of Live Commerce

To get started, let’s define what is live ecommerce. Is it different from the ecommerce that most people know or just an enhanced version? Do you need any special tools to be successful in live stream ecommerce and how does it boost sales?

01 What is Live Commerce?

Live commerce is the act of selling products online via immersive live shopping platforms. Brands and creators use live commerce in the form of live and shoppable videos to sell their products while shoppers can interact with brands in real-time. In simpler terms, live stream commerce is like a customer watching a livestream event but can shop.

live commerce

To be successful with live e commerce, you would need certain tools like a live shopping platform, shopping cart integration, and live chat to give your viewers the ultimate user experience. This allows consumers to watch, talk, and shop your products from wherever they are and at any time.

02 Benefits of Ecommerce Live

The e commerce live streaming trend started in China, and spread to other parts of the world quickly. This was back in 2016 when the Chinese retail giant Alibaba launched its live stream shopping event that became an instant success. Within the first 20 minutes, Alibaba had generated over $7.5 billion in transaction value.

Although the same approach had been used by QVC Home Shopping Network years before, the real integration of internet live shopping started with Alibaba. From this success, several notable benefits of e-commerce live streaming can be realized:

  1. Sales Acceleration: Live commerce generates sales quicker by exposing brands and products to thousands of viewers in minutes
  2. Promotes Better Engagement: With people being 2x more likely to share videos with their friends and families compared to static ads, live commerce generates higher engagement than other forms of content.
  3. Encourages Impulse Buying: People are more likely to buy a product when they are involved in an exclusive even for fear of missing out on the limited-time offers.
  4. Builds Brand Awareness: Live commerce allows consumers to see the face behind the brand or the influencers pushing the products, which makes them connect more with the brand.

Part 2: Successful Case in Live Online Shopping: Transforming Brands through Engagement

The use of live commerce features has made significant impacts on business industries. From collaboration with influencers to engaging viewers in consultation, the following brands have transformed their engagement through live online shopping:

1. Michael Kors: Fashionable Collaboration Boosts Engagement

Michael Kors partnered with the popular influencer Aimee Song to host a live stream showcasing their new Spring collection. During the ecommerce live streaming event, Aimee styled various looks while offering insights and answering viewers’ questions.

aimee song

Achievement: The e commerce live streaming event garnered over 1 million views and increased website traffic by 300%. Michael Kors recorded that the sales of featured items surpassed expectations, as the dress that Aimee wore was sold out within minutes.

Lessons Drawn: Collaborations with relatable influencers can drive significant engagement and sales. The live stream event also demonstrated the importance of interactive elements like styling tips and real-time Q&A in fostering connections and building trust with customers.

2. Sephora: Beauty Unboxed with Community Building

Sephora leveraged streaming commerce to host makeup tutorials, product demonstrations, and expert sessions with brands like Fenty Beauty. During the live commerce event, viewers could purchase products directly from the stream and interact with each other via a live chat.

sephora

Achievement: The live commerce event boosted Sephora sales by 30% of the featured products. They also saw a 200% rise in engagement on their social media channels, increasing their brand awareness. The live chat fostered a sense of community as viewers could directly share tips and recommendations.

Lessons Drawn: Brands can create a powerful formula for success by combining education, entertainment, and community building. Live streaming e commerce provides valuable product information and real-time interactions that can be used to foster loyalty while building lasting communities.

3. Nike: Live Workouts Drive Brand Advocacy

Nike partnered with professional athletes and trainers to host live workout sessions on their app. The live commerce event allowed viewers to participate in the workouts at home, purchase featured Nike apparel and equipment, and interact with other users.

nike

Achievement: The live workouts event increased app downloads by 40% and sale of features products by 25%. Viewers could actively share their workout experiences during the live stream commerce, creating positive brand buzz and advocating for Nike products.

Lessons Drawn: Live stream commerce can go beyond mere product promotion by offering valuable experiences like workouts. By adding interactive elements and community engagement, sellers can fuel their brand advocacy and create loyal customers.

4. L’Oreal: Personalized Skincare Consultations

L’Oreal launched a live consultation service within its app. The live commerce feature allowed users to connect with dermatologists and beauty advisors for personalized skincare recommendations. They would then purchase recommended products directly from the consultation.

l’oreal

Achievement: The live consultations increased app usage by 50% and grew sales of recommended products by 35%. The e-commerce live-streaming event saw users appreciate the personalized advice they got and a seamless purchasing experience.

Lessons Drawn: Live commerce can be more than entertainment by offering valuable services like consultations. By engaging in personalized experiences, brands can increase customer satisfaction and loyalty, contributing to conversions and repeat purchases.

Part 3: Future Landscape: Live Streaming with AI

The evolution of live commerce is far from over. The next frontier lies in the seamless integration of artificial intelligence (AI), which promises an even more personalized and immersive shopping experience. With features like AI streamers and personalized product recommendations, brands are poised to benefit the most from these developments. Here is a tool that will help you take your live commerce experience to the next level.

01 Integrating Virbo Live for Live Commerce

Virbo Live offers cost-efficient and multilingual AI-driven avatars to boost your viewers’ experience during live shopping. By seamlessly integrating AI streamers into your live commerce events, you can boost your revenue by providing accurate product information and encouraging viewers to make a purchase. The avatars will make your live commerce more engaging, convenient, and interactive.

live-commerce-next-chapter-can-ai-unlock-its-true-potential-6.jpg

Advantages of Virbo Live Commerce:

  • Continuous 24/7 live commerce broadcasting without interruptions
  • Cost-effective streamers with lower personnel and equipment expenses
  • Reduced dependence on large human teams
  • Seamless language and accent translations to engage a diverse global audience
  • Stable and lag-free streaming performance
  • Enhanced content safety through AI-driven moderation.

02 Simplified Workflow and Better Viewer Experience with Virbo Live

To get started with Virbo Live, choose an appropriate AI avatar, generate the script, and go live. The process is simple and will take only a few minutes. Here is a detailed step-by-step guide :

Step 1 Create a Live Shopping Rooms

Log into Virbo Live and click “Create a Blank Livestream Room” or select a template from the available options to get started.

virbo live sign in

Step 2 Choose AI Streamers and Background

Select a virtual streamer from the virtual host library. Customize the avatar and the background to match your brand and live commerce event.

choose avatar

Step 3 Enter Text or Voice

Enter a script or upload your audio for the AI Avatar to seamlessly interact with the viewers. Virbo Live also offers an AI smart scriptwriter and AI translator for automatic script generation.

generate script

Step 4 Start Live Streaming

Click Start Live Streaming and connect your AI avatar to your live commerce platform using the OBS OBS software.

live stream

Step 5 Interact With the Audience

Activate the Interact With the Audience feature to allow the AI streamer to seamlessly engage your viewers without your involvement.

interact with audience

FAQs about Live Commerce

1. What are the drawbacks of live commerce?

Live commerce allows you to access a wider audience and boost sales revenue, but it comes with a few downsides too. You may have to deal with technical hiccups, poor audio quality, and viewers getting distracted or bored.

2. How do I succeed with live commerce streaming?

To succeed with live commerce streaming, you need to choose the right live shopping platform and keep your viewers engaged with the right content and interactions.

3. What is the difference between regular streaming and live commerce streaming?

Regular streaming involves uploading pre-recorded videos online for viewers to watch at a time of their choosing while live commerce streaming is real-time broadcasting while the video is being recorded.

4. Is live commerce streaming better than video recording?

Yes, live commerce streaming is usually more economical than pre-recorded streaming. It requires less resources and time to produce while keeping the viewers engaged.

Conclusion

Live commerce provides a unique opportunity for brands to reach more audiences and increase their sales revenue. While it has revolutionized online shopping, creating content for live commerce can be expensive and time-consuming. That’s why Virbo Live offers AI streamers to automate live commerce and allow brands to keep their viewers engaged at a lower cost. By leveraging artificial intelligence, you can enhance your viewers’ live shopping experience while getting the best out of the experience.

[Guide] Learning the Right Ways To Start Facebook Live Shopping

After the COVID-19 pandemic, people started trusting online shopping. Therefore, a live shopping trend emerged, which felt like a one-on-one conversation between shopkeepers and buyers. In this regard, different platforms developed and facilitated live shopping. Yet, many features and options need to be introduced for an evener shopping experience.

Considering this scenario, major tech giants like Meta entered the market. They released a Facebook live shopping feature and pushed the boundaries of e-commerce. If you are new to this tech-based shopping or selling, this guide is for you. However, read it by the end to get comprehensive insights on Facebook live selling and shopping.

right-ways-to-perform-facebook-live-shopping-1.jpg

Part 1. A Brief Introduction to Facebook Live Shopping

Facebook live shopping is a free tool to interact directly with sellers during a live video. It is among the top livestream shopping platforms in the US, and it was launched in 2021. Retailers connect with buyers while showing their items in real-world scenarios through this service. Facebook lets them tag their product in live streaming, containing website links to place orders.

According to statistics , 82% of consumers prefer livestream content from brands. Besides, 80% of the brands prefer Facebook to market their product through live videos. Still, the e-commerce market continues to develop and address loopholes in live selling with care. Anyhow, look into the perks of Facebook live selling features discussed ahead:

right-ways-to-perform-facebook-live-shopping-2.jpg

1. Facebook Live Shopping Notification

To bring viewer traffic, Facebook sends notifications to customers. People get notified via Messenger or Facebook notifications about their favorite brand’s live selling. This way, merchants can attract the maximum number of customers.

2. Product Demonstration

Live shopping has completely changed traditional online shopping. Unlike static photos of a product, selling live on Facebooklive shopping allows you to see how the product works. In the live session, potential customers can see how it looks, in which size it is available, and its exact color.

3. Easy Product Management

Before going live, the host can set up a shopping playlist with categories. Also, they can tag product details and website links before going live. As a result, people can easily navigate to the product, add it to their cart, and purchase directly. During the session, anyone can ask questions through the live chat feature.

Part 2. A Beginner’s Guide to Setting Up a Facebook Live Shopping for Your Product

After understanding these features, sellers can set up their shop. For this purpose, review this section and learn to set up your Facebook shop. Below are some details on how to create a shopping profile on Facebook:

Requirements: Firstly, check your business location, which must be based in the USA. Plus, your business can be located in 21 exempt countries in America, Europe, and Asia. Afterward, create a Facebook business page where you carry an admin role. Then, ensure that Facebook supports your country’s currency. Later, verify your product is complying with Facebook’s commerce policies.

  • Step 1. Sign in or create a Facebook page containing all information about your brand. Then, go directly to the Meta Business page and hit the “Live” button in the “Create” section.
  • Step 2. From the top bar of your Meta Business page, tap the “Live Shopping” option. There, toggle the “Enable Live Shopping” option and go to stream your first shopping session.

right-ways-to-perform-facebook-live-shopping-3.jpg

Upon creating an account and choosing a suitable product niche, it’s time to feature them. To learn how sellers feature products, review these steps and make your items visible to viewers:

  • Step 1. As you enable the live shopping option earlier, click the “Commerce Manager” to discover the Live Shopping feature in the “Promotions” tab. Continue to select the “Create Playlist” button for setting up a product playlist for live shopping.

right-ways-to-perform-facebook-live-shopping-4.jpg

  • Step 2. This opens up a new window where you have to provide all the details involving the product. Add the product and their respective details, and review the result in the playlist. After you’ve created the playlist, select where you wish to go live on Facebook, i.e., desktop or mobile app. On selecting the right option, click the “Go Live” button to conclude the process.

right-ways-to-perform-facebook-live-shopping-5.jpg

What Products Are Suitable for Facebook Live?

Determining the top-selling product would help retailers to increase sales. Notably, clothing and accessories are the most selling products of 2022 on Facebook. Meanwhile, self-grooming products stand second, followed by furniture and electronic appliances. Provided is a list of the products that seem suitable for Facebook live shopping:

  • Electronics
  • Home and Garden
  • Vehicles
  • Clothing and Accessories
  • Furniture
  • Mobile Accessories

Part 3. Some Progressive Tips To Excel in Facebook Live Shopping

After learning about setting up a Facebook shop, you should look into some tips for settling down in the market. Thus, the following are some strategies that you need to focus on before selling live on Facebook:

1. Promote Your Shopping Event

Build anticipation of your event a couple of days before. Following that, announce or promote your event and encourage people to subscribe to your page. You can invite them via other channels like Instagram posts, blogs, and social media groups.

2. Keep It Short and Engaging

Consider the first few minutes of the live event important. Show an energetic attitude and grab the audience’s attention initially. According to research, social media users prefer to watch videos in under 1 minute.

3. Plan Things and Be Organized

It is better to plan your points of discussion before the event. You should write the outline and transition lines to shift from one product to another. Besides, keep your surroundings organized to give viewers a good impression.

4. Energetically Communicate

Make your audience as much involved in the event as you can. For this, it is suggested that they respond to their questions and ask them to comment. You can show your product trials and ask a friend or family to create more engaging discussions.

5. Don’t Let Your Work Wasted

You should not let your Facebook live online selling sessions be wasted. Save it in your timeline for people to watch anytime and get information about items. It will also attract new audiences who couldn’t join the live session.

Part 4. Sell Better With Simplicity: Wondershare Virbo Live

Live selling on Facebook seems easy, but you need effective tools to attract the most customers. In this regard, people still don’t have enough knowledge to plan and execute live streaming. Therefore, using Wondershare Virbo Live is the ultimate solution to perform the entire process in one place. It is an AI tool that offers multilingual AI-driven avatars for seamless shopping broadcasting.

You can set up a customized Q/A database for automatic queries using this tool. Plus, it is compatible with almost all social media platforms, such as YouTube, Facebook, and Instagram. Not only that, but you can also dive into its prominent features, which are explained below for more insights:

  1. **AI Live Script Generation:**Are you unable to brainstorm engaging pinpoints for your product selling? Use the AI Script feature of Wondershare Virbo Live and get a compelling script by describing your needs. You can even select a script tone from marketing to specialization options.
  2. **AI Translation:**To attract a diverse audience, you need videos in different languages. Therefore, Virbo Live offers a feature to translate your script into another language. Apart from that, a dubbing option holds AI voices of different languages and accents.
  3. **AI Avatars:**If you are a camera-shy person but live selling is a need of your business, use AI Avatars as a dynamic shift to progress. They can mimic real-life nuances while showing various ethnicities and attires. You pick one via scrolling, standing, or sitting pose avatars.

Get Started Online Free Download

Steps To Sell Better With Wondershare Virbo Live

Another notable option is that Wondershare Virbo Live lets you import an image or video background for effective enhancement. To explore that option, follow these steps and use Wondershare Virbo Live to the maximum:

  • Step 1. Access Virbo Live and Create a Blank Live Stream Room

Enter the official Virbo Live website and proceed to select the “Create Stream Room Now” button. Select the “Create a Blank Livestream Room” button to initiate the live stream system as you lead into the main interface.

right-ways-to-perform-facebook-live-shopping-6.jpg

Get Started Online Free Download

  • Step 2. Customize Your AI Avatar for Streaming

From the editing screen of Virbo Live, press the “AI avatars” option from the top bar. Scroll and pick one avatar that suits you best. Then, hit the “Background” option next to AI Avatar and choose one background.

right-ways-to-perform-facebook-live-shopping-7.jpg

  • Step 3. Add Script for Livestream Video

Move to the left and enter the words you want the AI Avatar to speak under the “Script lines” section. Alternatively, you can choose the “AI Smart Script” button from the bottom left corner. You can describe your product, set a Style, and adjust other parameters to get an AI script there.

right-ways-to-perform-facebook-live-shopping-8.jpg

  • Step 4. Pick a Dubbing Voice for Avatar To Live Stream

After customizing the avatar, head to the “Dubbing” option from the top. Using it, pick one language and accent of the AI voice to proceed with the “Confirm” button. Finally, your live-selling video is ready to post via the “Start livestream” button at the top right corner.

right-ways-to-perform-facebook-live-shopping-9.jpg

Conclusion

To summarize, livestream selling is becoming a competition between platforms. Meta isn’t behind in this situation and offers live shopping on Facebook, which is highlighted in this guide. Undoubtedly, Facebook is setting trends, but it is difficult for many users to comprehend. Therefore, Wondershare Virbo Live is a perfect solution to plan and execute live selling seamlessly in one place.

After the COVID-19 pandemic, people started trusting online shopping. Therefore, a live shopping trend emerged, which felt like a one-on-one conversation between shopkeepers and buyers. In this regard, different platforms developed and facilitated live shopping. Yet, many features and options need to be introduced for an evener shopping experience.

Considering this scenario, major tech giants like Meta entered the market. They released a Facebook live shopping feature and pushed the boundaries of e-commerce. If you are new to this tech-based shopping or selling, this guide is for you. However, read it by the end to get comprehensive insights on Facebook live selling and shopping.

right-ways-to-perform-facebook-live-shopping-1.jpg

Part 1. A Brief Introduction to Facebook Live Shopping

Facebook live shopping is a free tool to interact directly with sellers during a live video. It is among the top livestream shopping platforms in the US, and it was launched in 2021. Retailers connect with buyers while showing their items in real-world scenarios through this service. Facebook lets them tag their product in live streaming, containing website links to place orders.

According to statistics , 82% of consumers prefer livestream content from brands. Besides, 80% of the brands prefer Facebook to market their product through live videos. Still, the e-commerce market continues to develop and address loopholes in live selling with care. Anyhow, look into the perks of Facebook live selling features discussed ahead:

right-ways-to-perform-facebook-live-shopping-2.jpg

1. Facebook Live Shopping Notification

To bring viewer traffic, Facebook sends notifications to customers. People get notified via Messenger or Facebook notifications about their favorite brand’s live selling. This way, merchants can attract the maximum number of customers.

2. Product Demonstration

Live shopping has completely changed traditional online shopping. Unlike static photos of a product, selling live on Facebooklive shopping allows you to see how the product works. In the live session, potential customers can see how it looks, in which size it is available, and its exact color.

3. Easy Product Management

Before going live, the host can set up a shopping playlist with categories. Also, they can tag product details and website links before going live. As a result, people can easily navigate to the product, add it to their cart, and purchase directly. During the session, anyone can ask questions through the live chat feature.

Part 2. A Beginner’s Guide to Setting Up a Facebook Live Shopping for Your Product

After understanding these features, sellers can set up their shop. For this purpose, review this section and learn to set up your Facebook shop. Below are some details on how to create a shopping profile on Facebook:

Requirements: Firstly, check your business location, which must be based in the USA. Plus, your business can be located in 21 exempt countries in America, Europe, and Asia. Afterward, create a Facebook business page where you carry an admin role. Then, ensure that Facebook supports your country’s currency. Later, verify your product is complying with Facebook’s commerce policies.

  • Step 1. Sign in or create a Facebook page containing all information about your brand. Then, go directly to the Meta Business page and hit the “Live” button in the “Create” section.
  • Step 2. From the top bar of your Meta Business page, tap the “Live Shopping” option. There, toggle the “Enable Live Shopping” option and go to stream your first shopping session.

right-ways-to-perform-facebook-live-shopping-3.jpg

Upon creating an account and choosing a suitable product niche, it’s time to feature them. To learn how sellers feature products, review these steps and make your items visible to viewers:

  • Step 1. As you enable the live shopping option earlier, click the “Commerce Manager” to discover the Live Shopping feature in the “Promotions” tab. Continue to select the “Create Playlist” button for setting up a product playlist for live shopping.

right-ways-to-perform-facebook-live-shopping-4.jpg

  • Step 2. This opens up a new window where you have to provide all the details involving the product. Add the product and their respective details, and review the result in the playlist. After you’ve created the playlist, select where you wish to go live on Facebook, i.e., desktop or mobile app. On selecting the right option, click the “Go Live” button to conclude the process.

right-ways-to-perform-facebook-live-shopping-5.jpg

What Products Are Suitable for Facebook Live?

Determining the top-selling product would help retailers to increase sales. Notably, clothing and accessories are the most selling products of 2022 on Facebook. Meanwhile, self-grooming products stand second, followed by furniture and electronic appliances. Provided is a list of the products that seem suitable for Facebook live shopping:

  • Electronics
  • Home and Garden
  • Vehicles
  • Clothing and Accessories
  • Furniture
  • Mobile Accessories

Part 3. Some Progressive Tips To Excel in Facebook Live Shopping

After learning about setting up a Facebook shop, you should look into some tips for settling down in the market. Thus, the following are some strategies that you need to focus on before selling live on Facebook:

1. Promote Your Shopping Event

Build anticipation of your event a couple of days before. Following that, announce or promote your event and encourage people to subscribe to your page. You can invite them via other channels like Instagram posts, blogs, and social media groups.

2. Keep It Short and Engaging

Consider the first few minutes of the live event important. Show an energetic attitude and grab the audience’s attention initially. According to research, social media users prefer to watch videos in under 1 minute.

3. Plan Things and Be Organized

It is better to plan your points of discussion before the event. You should write the outline and transition lines to shift from one product to another. Besides, keep your surroundings organized to give viewers a good impression.

4. Energetically Communicate

Make your audience as much involved in the event as you can. For this, it is suggested that they respond to their questions and ask them to comment. You can show your product trials and ask a friend or family to create more engaging discussions.

5. Don’t Let Your Work Wasted

You should not let your Facebook live online selling sessions be wasted. Save it in your timeline for people to watch anytime and get information about items. It will also attract new audiences who couldn’t join the live session.

Part 4. Sell Better With Simplicity: Wondershare Virbo Live

Live selling on Facebook seems easy, but you need effective tools to attract the most customers. In this regard, people still don’t have enough knowledge to plan and execute live streaming. Therefore, using Wondershare Virbo Live is the ultimate solution to perform the entire process in one place. It is an AI tool that offers multilingual AI-driven avatars for seamless shopping broadcasting.

You can set up a customized Q/A database for automatic queries using this tool. Plus, it is compatible with almost all social media platforms, such as YouTube, Facebook, and Instagram. Not only that, but you can also dive into its prominent features, which are explained below for more insights:

  1. **AI Live Script Generation:**Are you unable to brainstorm engaging pinpoints for your product selling? Use the AI Script feature of Wondershare Virbo Live and get a compelling script by describing your needs. You can even select a script tone from marketing to specialization options.
  2. **AI Translation:**To attract a diverse audience, you need videos in different languages. Therefore, Virbo Live offers a feature to translate your script into another language. Apart from that, a dubbing option holds AI voices of different languages and accents.
  3. **AI Avatars:**If you are a camera-shy person but live selling is a need of your business, use AI Avatars as a dynamic shift to progress. They can mimic real-life nuances while showing various ethnicities and attires. You pick one via scrolling, standing, or sitting pose avatars.

Get Started Online Free Download

Steps To Sell Better With Wondershare Virbo Live

Another notable option is that Wondershare Virbo Live lets you import an image or video background for effective enhancement. To explore that option, follow these steps and use Wondershare Virbo Live to the maximum:

  • Step 1. Access Virbo Live and Create a Blank Live Stream Room

Enter the official Virbo Live website and proceed to select the “Create Stream Room Now” button. Select the “Create a Blank Livestream Room” button to initiate the live stream system as you lead into the main interface.

right-ways-to-perform-facebook-live-shopping-6.jpg

Get Started Online Free Download

  • Step 2. Customize Your AI Avatar for Streaming

From the editing screen of Virbo Live, press the “AI avatars” option from the top bar. Scroll and pick one avatar that suits you best. Then, hit the “Background” option next to AI Avatar and choose one background.

right-ways-to-perform-facebook-live-shopping-7.jpg

  • Step 3. Add Script for Livestream Video

Move to the left and enter the words you want the AI Avatar to speak under the “Script lines” section. Alternatively, you can choose the “AI Smart Script” button from the bottom left corner. You can describe your product, set a Style, and adjust other parameters to get an AI script there.

right-ways-to-perform-facebook-live-shopping-8.jpg

  • Step 4. Pick a Dubbing Voice for Avatar To Live Stream

After customizing the avatar, head to the “Dubbing” option from the top. Using it, pick one language and accent of the AI voice to proceed with the “Confirm” button. Finally, your live-selling video is ready to post via the “Start livestream” button at the top right corner.

right-ways-to-perform-facebook-live-shopping-9.jpg

Conclusion

To summarize, livestream selling is becoming a competition between platforms. Meta isn’t behind in this situation and offers live shopping on Facebook, which is highlighted in this guide. Undoubtedly, Facebook is setting trends, but it is difficult for many users to comprehend. Therefore, Wondershare Virbo Live is a perfect solution to plan and execute live selling seamlessly in one place.

Searching for Free Sports Streaming Sites? Look No Further

People from all over the world love to watch their favorite sports on TV. Many sports channels allow you to watch your favorite sports match live. However, regional restrictions on these channels will stop you from viewing your favorite sports.

To solve this issue, live streaming services can let you watch your favorite sports without regional restrictions. With the help of these platforms, you can watch live sports online for free. This article will discuss the top free streaming sites for sports.

options for sports streaming online

Part 1. Watch Free Sports Streaming on Your Favorite 10+ Sites

As mentioned, live streaming services are introduced as a remedy to the problem of regional restriction. It allows sports fans to customize their sports match viewing experience. This flexibility empowers fans to follow their favorite teams and athletes closely. Let’s go through the top free websites to watch live sports without regional restrictions.

1. ESPN

ESPN lets you enjoy a free trial to watch your favorite sports match from anywhere. However, you are bound to pay to watch different sports matches live on this website. It streams multiple sports, including soccer, hockey, basketball, Olympic sports, and more. Also, you can get updates on different sports league matches by visiting this platform.

ESPN allows you to watch replays of your favorite sports match. This website even provides live and upcoming schedules of different sports matches to keep you updated. Besides that, they offer the latest news of recent sports matches to all fans.

espn sports streaming site

2. Stream2Watch

If you are a sports lover, you can experience blackout issues while watching live matches. Stream2Watch solves your problem as it covers vast sports streaming. This site lets you watch your favorite teams and athletes in action from anywhere. It enables you to catch every moment of the best leagues in the world.

This platform offers live streaming of volleyball, winter sports, cricket, and other significant sports. Fans on this website can enjoy live matches in good video quality and multiple languages. Numerous media backup sources are available for every single broadcast.

stream2watch sports streaming site

3. FirstRowSports

FirstRowSports is one of the best websites to stream sports for free on the internet. You will never miss a local or international game with this sports streaming site. It can help you watch your favorite sports livestream without dodgy downloads. People can watch live streams of boxing, rugby, tennis, and Motosport matches on this website.

You only need a device with a browser to watch your favorite match stream. Streams on this website usually get updated 30 minutes before the match starts.

firstrowsports sports streaming site

4. WatchSports

Some sports fans might follow more than one sport and want to watch their live matches. WatchSports can help you get an update on different sports leagues on one platform. This includes F1, golf, ice hockey, baseball, and many other sports. Plus, this platform allows you to watch different streams of the recent events of various sports leagues.

It gives information about video quality and the number of ads on each stream to let you choose the best one. Additionally, WatchSports provides recent sports news and updates to sports lovers.

watchsports sports streaming site

5. Sportsurge

Viewers can enjoy live baseball, boxing, soccer, and motorsports streams on Sportsurge. Also, you can access ongoing and upcoming streams to never miss any match. It also provides the players’ names of both teams for a specific sports match to improve user interaction throughout the website.

Sportsurge shows the winning odds of both teams during the live stream of sports matches. On this free streaming site for sports, you will also get information on match locations and venues.

sportsurge sports streaming site

6. LIVESPORT 24

Do you watch live matches of your favorite sports on streaming sites every weekend? Sometimes, links on the several streaming services do not work properly. To solve this, LIVESPORT 24 offers different servers to find links that can work for you. You can watch major sports on this site, including tennis, baseball, and football.

The video section of this website offers news and press conferences of all sports. However, you might get annoyed by the number of ads on the main interface, which can become a dealbreaker.

livesport 24 sports streaming site

7. VIP League

VIP League can help you to watch live sports online for free without any subscription. It enables you to see every touchdown on the best-quality streams. This website provides streaming of sports, including tennis, football, WWE, and hockey. Plus, it provides streaming of non-mainstream competitions like darts, cycling, snooker, and horse racing.

Other than that, VIP League provides the schedule of your favorite sports to watch their streaming. Besides this, you can use the search option to find your team’s latest game in the coming days.

vip league sports streaming site

8. Bosscast

This website streams major sports like cricket, tennis, boxing, basketball, and hockey. Streaming of current matches is available on the website’s main page to make accessibility easy. You can chat with other fans while streaming your favorite sports match. The chatting option has a rule of not sharing personal contact information to avoid all forms of customer space breaching.

Bosscast offers more than one link for one stream of matches. Plus, users need to register an account on the website to watch the stream of any sports match. It provides live sports videos in the USA and many other European Union countries.

bosscast sports streaming site

9. Fubo TV

Fubo TV offers live sports to people for half of the cost of a similar cable package. You can cancel this package anytime online without paying fees. The package includes 200+ channels of live sports to view different sports matches. Fubo is an app-based solution that can be used on mobile phones and TVs to watch the latest sports updates.

With its free trial, you can watch football, golf, tennis, and boxing matches without requiring cable channels. This can be actively streamed on two devices at the same time.

fubo tv sports streaming site

10. Totalsportek

Totalsportek is a free website where you can watch live sports from anywhere. It categorizes the stream of sports matches based on different leagues. This category includes smaller leagues such as the AFC Champions League, Liga Portugal, and many others. You can watch live cricket, football, soccer, and other sports league matches on this streaming platform.

This website has a blog on different sports matches that can be helpful for sports fans. The schedule of different sports matches is available a day before they’re streamed on the website.

totalsportek sports streaming site

Part 2. Promote Live Sports Online With Better Results Using Wondershare Virbo Live

You can choose one of the above-discussed websites to stream sports for free. To promote the upcoming match of your favorite sports league, you need an effective tool to enhance streaming. With its AI functionalities, Wondershare Virbo Live is the ultimate solution for this problem. This tool provides an AI script generation feature to generate scripts for promotional videos.

In addition to that, you can add pre-recorded audio to this tool for engaging streams. This sports streaming tool is compatible with all major social media platforms like Facebook and TikTok. It also covers support for Twitch, Shopee, and many others.

Key Features To Mark About Wondershare Virbo Live

  1. This tool provides AI-driven avatars that can mimic natural movements. It helps you select the right avatar that suits your live video motive.
  2. You can use its multiple language feature to reach a diverse audience for promotion purposes. This can make your streaming coverage wider for better viewership results.
  3. The option to connect a microphone during the live stream helps you interact with your customers in real-time.

Step-by-Step Guide on Creating Stream Room by Wondershare Virbo Live

As discussed, free streaming sites for sports allow you to watch your favorite match without cable. However, you can create promotional content for your favorite sport’s upcoming match with Virbo Live. Follow this step-by-step guide to create a stream room for promoting sports streams:

  • Step 1: Access the Tool Online and Create Stream Room

Begin the process by accessing the tool online from its official website. On the main interface of Virbo Live, click “Click Stream Room Now” to open a new window.

create stream room on virbo live

Get Started Online Free Download

  • Step 2: Choose the Desired Template for the Promotional Video

Different template options are available to create a video on the new window. You can choose one of the templates to promote your favorite sports match streaming.

select live video template

  • Step 3: Integrate Microphone for Live Commentary

After selecting the desired template, navigate to the left of a new open window. Tap the “Human interaction” tab and opt for the “Microphone” option. Hit the “Turn microphone on to take over” button for live commentary during streaming.

add microphone as communication source

  • Step 4: Customize Your Promotional Video With Different Elements

Next, select the “Background” and “AI Avatar” options to customize promotional videos. Also, you can use the “Sticker” option to make the streaming experience interesting. Select any added element on your canvas to change its layer or perform other functions.

change elements for sports streaming promotion

  • Step 5: Start Live Stream for Promoting Sports Streaming

Once you customized this promotional video, click the “Start livestream” button. In this way, you can promote any upcoming sports match.

proceed to livestream with virbo

Conclusion

As discussed, you can watch live sports online for free with streaming site services. It overcomes the regional restriction of TV channels to watch live matches. Different websites can let you watch matches of different sports. Moreover, Wondershare Virbo Live enables you to create promotional content for upcoming matches. This tool has AI features to customize your streaming video to promote your favorite sports team.

People from all over the world love to watch their favorite sports on TV. Many sports channels allow you to watch your favorite sports match live. However, regional restrictions on these channels will stop you from viewing your favorite sports.

To solve this issue, live streaming services can let you watch your favorite sports without regional restrictions. With the help of these platforms, you can watch live sports online for free. This article will discuss the top free streaming sites for sports.

options for sports streaming online

Part 1. Watch Free Sports Streaming on Your Favorite 10+ Sites

As mentioned, live streaming services are introduced as a remedy to the problem of regional restriction. It allows sports fans to customize their sports match viewing experience. This flexibility empowers fans to follow their favorite teams and athletes closely. Let’s go through the top free websites to watch live sports without regional restrictions.

1. ESPN

ESPN lets you enjoy a free trial to watch your favorite sports match from anywhere. However, you are bound to pay to watch different sports matches live on this website. It streams multiple sports, including soccer, hockey, basketball, Olympic sports, and more. Also, you can get updates on different sports league matches by visiting this platform.

ESPN allows you to watch replays of your favorite sports match. This website even provides live and upcoming schedules of different sports matches to keep you updated. Besides that, they offer the latest news of recent sports matches to all fans.

espn sports streaming site

2. Stream2Watch

If you are a sports lover, you can experience blackout issues while watching live matches. Stream2Watch solves your problem as it covers vast sports streaming. This site lets you watch your favorite teams and athletes in action from anywhere. It enables you to catch every moment of the best leagues in the world.

This platform offers live streaming of volleyball, winter sports, cricket, and other significant sports. Fans on this website can enjoy live matches in good video quality and multiple languages. Numerous media backup sources are available for every single broadcast.

stream2watch sports streaming site

3. FirstRowSports

FirstRowSports is one of the best websites to stream sports for free on the internet. You will never miss a local or international game with this sports streaming site. It can help you watch your favorite sports livestream without dodgy downloads. People can watch live streams of boxing, rugby, tennis, and Motosport matches on this website.

You only need a device with a browser to watch your favorite match stream. Streams on this website usually get updated 30 minutes before the match starts.

firstrowsports sports streaming site

4. WatchSports

Some sports fans might follow more than one sport and want to watch their live matches. WatchSports can help you get an update on different sports leagues on one platform. This includes F1, golf, ice hockey, baseball, and many other sports. Plus, this platform allows you to watch different streams of the recent events of various sports leagues.

It gives information about video quality and the number of ads on each stream to let you choose the best one. Additionally, WatchSports provides recent sports news and updates to sports lovers.

watchsports sports streaming site

5. Sportsurge

Viewers can enjoy live baseball, boxing, soccer, and motorsports streams on Sportsurge. Also, you can access ongoing and upcoming streams to never miss any match. It also provides the players’ names of both teams for a specific sports match to improve user interaction throughout the website.

Sportsurge shows the winning odds of both teams during the live stream of sports matches. On this free streaming site for sports, you will also get information on match locations and venues.

sportsurge sports streaming site

6. LIVESPORT 24

Do you watch live matches of your favorite sports on streaming sites every weekend? Sometimes, links on the several streaming services do not work properly. To solve this, LIVESPORT 24 offers different servers to find links that can work for you. You can watch major sports on this site, including tennis, baseball, and football.

The video section of this website offers news and press conferences of all sports. However, you might get annoyed by the number of ads on the main interface, which can become a dealbreaker.

livesport 24 sports streaming site

7. VIP League

VIP League can help you to watch live sports online for free without any subscription. It enables you to see every touchdown on the best-quality streams. This website provides streaming of sports, including tennis, football, WWE, and hockey. Plus, it provides streaming of non-mainstream competitions like darts, cycling, snooker, and horse racing.

Other than that, VIP League provides the schedule of your favorite sports to watch their streaming. Besides this, you can use the search option to find your team’s latest game in the coming days.

vip league sports streaming site

8. Bosscast

This website streams major sports like cricket, tennis, boxing, basketball, and hockey. Streaming of current matches is available on the website’s main page to make accessibility easy. You can chat with other fans while streaming your favorite sports match. The chatting option has a rule of not sharing personal contact information to avoid all forms of customer space breaching.

Bosscast offers more than one link for one stream of matches. Plus, users need to register an account on the website to watch the stream of any sports match. It provides live sports videos in the USA and many other European Union countries.

bosscast sports streaming site

9. Fubo TV

Fubo TV offers live sports to people for half of the cost of a similar cable package. You can cancel this package anytime online without paying fees. The package includes 200+ channels of live sports to view different sports matches. Fubo is an app-based solution that can be used on mobile phones and TVs to watch the latest sports updates.

With its free trial, you can watch football, golf, tennis, and boxing matches without requiring cable channels. This can be actively streamed on two devices at the same time.

fubo tv sports streaming site

10. Totalsportek

Totalsportek is a free website where you can watch live sports from anywhere. It categorizes the stream of sports matches based on different leagues. This category includes smaller leagues such as the AFC Champions League, Liga Portugal, and many others. You can watch live cricket, football, soccer, and other sports league matches on this streaming platform.

This website has a blog on different sports matches that can be helpful for sports fans. The schedule of different sports matches is available a day before they’re streamed on the website.

totalsportek sports streaming site

Part 2. Promote Live Sports Online With Better Results Using Wondershare Virbo Live

You can choose one of the above-discussed websites to stream sports for free. To promote the upcoming match of your favorite sports league, you need an effective tool to enhance streaming. With its AI functionalities, Wondershare Virbo Live is the ultimate solution for this problem. This tool provides an AI script generation feature to generate scripts for promotional videos.

In addition to that, you can add pre-recorded audio to this tool for engaging streams. This sports streaming tool is compatible with all major social media platforms like Facebook and TikTok. It also covers support for Twitch, Shopee, and many others.

Key Features To Mark About Wondershare Virbo Live

  1. This tool provides AI-driven avatars that can mimic natural movements. It helps you select the right avatar that suits your live video motive.
  2. You can use its multiple language feature to reach a diverse audience for promotion purposes. This can make your streaming coverage wider for better viewership results.
  3. The option to connect a microphone during the live stream helps you interact with your customers in real-time.

Step-by-Step Guide on Creating Stream Room by Wondershare Virbo Live

As discussed, free streaming sites for sports allow you to watch your favorite match without cable. However, you can create promotional content for your favorite sport’s upcoming match with Virbo Live. Follow this step-by-step guide to create a stream room for promoting sports streams:

  • Step 1: Access the Tool Online and Create Stream Room

Begin the process by accessing the tool online from its official website. On the main interface of Virbo Live, click “Click Stream Room Now” to open a new window.

create stream room on virbo live

Get Started Online Free Download

  • Step 2: Choose the Desired Template for the Promotional Video

Different template options are available to create a video on the new window. You can choose one of the templates to promote your favorite sports match streaming.

select live video template

  • Step 3: Integrate Microphone for Live Commentary

After selecting the desired template, navigate to the left of a new open window. Tap the “Human interaction” tab and opt for the “Microphone” option. Hit the “Turn microphone on to take over” button for live commentary during streaming.

add microphone as communication source

  • Step 4: Customize Your Promotional Video With Different Elements

Next, select the “Background” and “AI Avatar” options to customize promotional videos. Also, you can use the “Sticker” option to make the streaming experience interesting. Select any added element on your canvas to change its layer or perform other functions.

change elements for sports streaming promotion

  • Step 5: Start Live Stream for Promoting Sports Streaming

Once you customized this promotional video, click the “Start livestream” button. In this way, you can promote any upcoming sports match.

proceed to livestream with virbo

Conclusion

As discussed, you can watch live sports online for free with streaming site services. It overcomes the regional restriction of TV channels to watch live matches. Different websites can let you watch matches of different sports. Moreover, Wondershare Virbo Live enables you to create promotional content for upcoming matches. This tool has AI features to customize your streaming video to promote your favorite sports team.

Top 9 Free TV Streaming Services or Sites To Use

The consumption of entertainment has transformed in recent years. Many people now watch shows and movies online instead of watching them on TV. Audiences are turning their viewership to the convenience offered by online streaming services. These free streaming websites for TV shows have diverse types of content, from old favorites to brand-new ones.

They can help you watch stuff even if it is unavailable in your area. Read this article to learn the best free TV streaming sites that have captured the attention of viewers worldwide. Also, we’ll explore the top platform to make your promotional live-streaming video for TV shows.

free streaming services for tv

Part 1. Why Do People Prefer Using Streaming Services To Watch Their Favorite Shows?

Are you tired of sticking to TV schedules? To give you more timing and content choices, many free live TV streaming sites are available nowadays.Lots of people have already switched to streaming services and love them. Other than that, free streaming websites for TV shows provide a highly personalized experience.

These sites let us watch our favorite shows according to the user’s convenience. You can access multiple shows and movies, from funny sitcoms to big action films. We can watch streaming services on different devices, like our phones, tablets, or our TVs. Also, these sites deliver content faster than any other available option.

Part 2. Top-Rated Free Streaming Websites for TV Shows in 2024

Finding the exemplary service to watch an entire show for free is essential. Many platforms claim to be free but often sneak in extra costs you might not expect. Let’s explore the top-rated free live TV streaming sites to ensure you get a good deal without breaking the bank:

1. Tubi TV

Tubi TV is one of the biggest free streaming websites for TV shows and movies in the US. The TV show services this platform provides are free and legal to use. It has over 20,000 TV shows and movies on Android apps, Roku, Fire TV, Apple TV, and smart TVs. You can watch classics like The Terminator and newer hits on this streaming site.

Also, it enables you to enjoy binge-watching popular TV series with minimal ads. You can browse its friendly interface by genre or search for something specific.

tubi tv streaming service and site

2. Pluto TV

On Pluto TV, you can watch live TV channels and high-quality movies. This site has over 250 channels covering news, sports, movies, reality shows, and more. Thousands of movies and TV series are also available on demand for US audiences.

Plus, users can browse different categories for shows and movies for personalized viewing. It is regularly updated by adding new and popular shows to always give viewers something new to watch.

pluto tv streaming service and site

3. Apple TV+

Viewers looking to watch Apple TV+ exclusive series opt for this platform. This live TV streaming site offers fewer shows and movies than other services. There’s no free version, but you can try it out with a free trial before subscribing.

Apple TV+ even allows fans to stream live sports like MLS with a low latency rate. Other than that, you can watch this streaming service on different devices.

apple tv streaming service and site

4. Roku TV

The Roku Channel has a vast library of 10,000 movies and 150,000 TV episodes. With over 350+ free live TV channels, there’s always something exciting to watch. You can find popular films and classic TV shows on these diverse free streaming websites for TV shows.

Plus, you can access 100+ free local channels like FOX25 Boston and NBC News New York. People of all ages and preferences can enjoy its live news, weather updates, sports, and reality TV.

roku tv streaming service and site

5. Hulu Plus Live

Hulu Plus Live is an excellent choice for those who want both live TV and on-demand shows. It gives you over 90 live TV channels, including local ones like ABC, CBS, NBC, and Fox. Also, you get access to its on-demand library, which has some of the most popular TV series available for viewers.

With this free live TV streaming siteyou’ll get HGTV, Comedy Central, TLC, USA, Cartoon Network, and Disney Channel. Also, this service offers unlimited DVR storage and two simultaneous stream options.

hulu plus tv streaming service

6. Amazon Freevee

For free live TV streams, you can use Amazon Freevee, which has original shows in different languages. They have a mix of popular titles and original content, including free channels you can watch with ads. You can get a wide of TV shows in various genres like comedy, drama, suspense, and animation.

Anyone can watch Freevee through the Prime Video app if they already have Amazon Prime. Otherwise, download the app on Amazon Fire TV, mobile phones, Xbox, PlayStation 5, and smart TVs.

amazon freeware tv streaming service

7. Sling Freestream

Another prominent free streaming website for TV shows is Sling TV, which lets you watch live TV and on-demand shows. You can pick the TV package that works best for you, including options to add extra channels. It offers over five hundred live TV shows and access to other on-demand shows and movies.

Users can enjoy various channels like ABC News, VH1 I Love Reality, and Nick Jr. But, if you have an account, you can use parental controls to manage what your kids watch.

sling freestream tv streaming service

8. Plex

If you want to get a diverse form of TV channels, Plex has you covered. It has more than 600 free live TV channels in different categories. Users can access TV shows, interesting documentaries, and exciting sports events. They also have more than fifty thousand free movies and shows to choose from.

With features like Discover Together, users can connect with friends and discover new content. Plex works on all your favorite devices like Apple, Android, and Smart TVs.

plex tv streaming service and site

9. Popcorn Flix

Popcorn Flix lets you watch live TV streams online for free on all your devices. You will be able to access a collection of multiple movies for free. Moreover, you can find shows in different categories, including comedies, dramas, horror movies, and more.

Plus, the video quality is pretty good at 720p HD. There are ads before each movie and sometimes during, but they’re not too frequent for a free service.

popcorn flix tv streaming service

Platforms Variety of Channels Hidden Purchases Ad-Free Ease of Use
Tubi TV 200 Above No X
Pluto TV Up to 250 No X
Apple TV+ Over 50 $10 after seven days X
Roku TV Over 350 Only pay for subscription to apps
Hulu Plus Live More than 90 $77 X
Amazon Freevee Over 400 No X
Sling Sling Orange: Over 30 Sling Blue: Over 50 $40 X
Plex More than 600 $4.99/month X X
Popcorn Flix Over 50 No X

Part 3. How To Make Your Own Promotional Live Streaming Video for TV Shows?

Making your live videos to promote TV shows is helpful to get people excited about your favorite series. These videos allow you to connect with viewers in real-time and get them interested in watching your beloved shows. Using live streaming, you can discuss and promote TV shows interactively. Adding realistic elements to your live videos can make them even more engaging.

Wondershare Virbo Live is a fantastic tool for creating promotional videos. It has powerful features such as lifelike AI avatars to make your videos more personal and appealing. With its support for different languages, you can grab the attention of audiences worldwide. Create a perfect live-stream video for your favorite TV shows and present them on YouTube, Facebook, and other platforms.

Prominent Characteristics of Wondershare Virbo Live

  1. You get several engaging streaming templates and backgrounds on this live-streaming tool.
  2. It generates a captivating promotional script to motivate users to watch your beloved TV show.
  3. The tool lets you drive the AI streamers to speak in real time by connecting and speaking into a microphone.

Steps of Making a Stream Room via Wondershare Virbo Live

After knowing the impact of free live TV streaming siteslet’s learn how to make your steam room. Let’s discuss the detailed method of promoting any TV program through an engaging live stream.

Step 1. Start Creating a Livestream Room

To start promoting TV series with AI streamers, access this tool online. Click the “Create Stream Room Now” button from its homepage, which will direct you to a new window. Here, choose the “Create a Blank Livestream Room” at the top to enter a window with multiple features.

create livestream across virbo live

Step 2. Use AI Smart Scripts for Your TV Show

Hit the “AI smart script” button on the left in the upcoming window. A dialogue box will appear, requiring the details for your TV series. Here, add its name, features, and promotional information. Afterward, opt for your desired promotional language and style before pressing the “Generate” button. Then, use this generated script to speak out loud through AI avatars.

create ai script for video

Step 3. Select AI Avatars and Customize Background To Go Live

Next, select avatars from the available options by tapping the “AI avatars” tab. If you switch to the “Background” tab, you can modify the outlook of your presentation. Once satisfied, head to the top right and select the “Start livestream” button. Your promotional video is ready to go live for its audience to learn about the upcoming TV show.

add ai avatar and background

Conclusion

We conclude that there are many free streaming websites for TV shows available. Throughout the article, we explored the popular choices for watching TV series and movies. If you want to promote your TV show, consider using Wondershare Virbo Live. Also, the tool works in different languages and can be used on major social platforms.

Part 3. How To Make Your Own Promotional Live Streaming Video for TV Shows?

Making your live videos to promote TV shows is helpful to get people excited about your favorite series. These videos allow you to connect with viewers in real-time and get them interested in watching your beloved shows. Using live streaming, you can discuss and promote TV shows interactively. Adding realistic elements to your live videos can make them even more engaging.

Wondershare Virbo Live is a fantastic tool for creating promotional videos. It has powerful features such as lifelike AI avatars to make your videos more personal and appealing. With its support for different languages, you can grab the attention of audiences worldwide. Create a perfect live-stream video for your favorite TV shows and present them on YouTube, Facebook, and other platforms.

Prominent Characteristics of Wondershare Virbo Live

  1. You get several engaging streaming templates and backgrounds on this live-streaming tool.
  2. It generates a captivating promotional script to motivate users to watch your beloved TV show.
  3. The tool lets you drive the AI streamers to speak in real time by connecting and speaking into a microphone.

Steps of Making a Stream Room via Wondershare Virbo Live

After knowing the impact of free live TV streaming siteslet’s learn how to make your steam room. Let’s discuss the detailed method of promoting any TV program through an engaging live stream.

Step 1. Start Creating a Livestream Room

To start promoting TV series with AI streamers, access this tool online. Click the “Create Stream Room Now” button from its homepage, which will direct you to a new window. Here, choose the “Create a Blank Livestream Room” at the top to enter a window with multiple features.

create livestream across virbo live

Step 2. Use AI Smart Scripts for Your TV Show

Hit the “AI smart script” button on the left in the upcoming window. A dialogue box will appear, requiring the details for your TV series. Here, add its name, features, and promotional information. Afterward, opt for your desired promotional language and style before pressing the “Generate” button. Then, use this generated script to speak out loud through AI avatars.

create ai script for video

Step 3. Select AI Avatars and Customize Background To Go Live

Next, select avatars from the available options by tapping the “AI avatars” tab. If you switch to the “Background” tab, you can modify the outlook of your presentation. Once satisfied, head to the top right and select the “Start livestream” button. Your promotional video is ready to go live for its audience to learn about the upcoming TV show.

add ai avatar and background

Conclusion

We conclude that there are many free streaming websites for TV shows available. Throughout the article, we explored the popular choices for watching TV series and movies. If you want to promote your TV show, consider using Wondershare Virbo Live. Also, the tool works in different languages and can be used on major social platforms.

A Detailed Guide To Stream to Instagram With an RTMP

Professionals and content creators now use different social media platforms for live streaming. There are many big names on these platforms, such as Instagram . Instagram is one of the most-used networks, with over 2 billion monthly active users. Using this live-stream platform is always a plus for companies and individuals.

However, the discussion is about how to stream to Instagram with an RTMP. This detailed guide helps you in using RTMP Instagram for live streaming. Furthermore, you will also learn about a recommended tool that offers AI-powered features for broadcasting.

streaming instagram with rtmp

Part 1. Some Rules and Requirements To Understand Before Live Streaming on Instagram

Like every platform, Instagram has some protocols for broadcasting content to global audiences. Therefore, learning the rules and requirements before going live on Instagram is necessary. First, your account should be at least 30 days old; otherwise, they can restrict your stream.

There is a rule that you can go live for 4 hours per stream without retakes. This length was increased from 60 minutes in the recent update. Also, you can repost a live video on your profile if it is more than 15 minutes long. Instagram allows you to schedule a stream from 1 hour to 90 days in advance.

The initial requirement of Instagram Live RTMP is that your content be respectful and updated. Additionally, you need to set your stream to 1920x1080 resolution on a vertical camera. Meanwhile, Instagram gives leverage on the number of followers so that you can start with minimum viewers. Also, there is no need to have a business account for live streaming.

Part 2. How To Live Stream to Instagram With an RTMP?

Setting high-quality live streams encourages people to tune into your broadcast. For this purpose, you need a seamless encoder like OBS . Unfortunately, Instagram doesn’t officially support third-party encoders. To solve this query, you need an effective solution.

Therefore, the following steps guide streaming on Instagram with an RTMP (Real-Time Messaging Protocol). You will also learn how to set the required parameters in this comprehensive guide:

  • Step 1. Start with downloading and launching OBS Studio on your PC. The first thing to do is set up vertical camera dimensions for RTMP Instagram live streaming. To access the settings window, hit the “Settings” option in the “Controls” panel.

proceed to settings in obs

  • Step 2. Look for the “Video” tab in the “Settings” window that opens. After that, enter “1080x1920” in the “Base (Canvas) Resolution” bar. Similarly, add a “1080x1920” value in the “Output (Scaled) Resolution” bar to set a 9:16 aspect ratio for vertical display. Then, hit the “OK” button to apply these changes to your Instagram streams.

set canvas resolution

  • Step 3. After that, you need to add external sources to the scene. Click on the “+” icon in the “Scenes” panel or rename the scene. Once the scene is created, hit the “+” icon of the “Sources” panel. Then, select the “Video Capture Device” option from the menu and rename the device to your liking. After that, choose the video capture device from the “Device” dropdown and hit the “OK” option. Similarly, you can select the “Audio Input Capture” option to introduce an audio device.

add a video capturing device

  • Step 4. To add text overlays on your stream, hit the “+” icon again in the “Sources” panel. Choose the “Text (GDI+)” option and rename your overlay. On the next window, insert your text in the “Text” box. Then, click the “Select Font” button and choose your required font style and size. Additionally, you can change font color, opacity, alignment, background, and more. After customizing the text, hit the “OK” button to save the overlay in the sources section.

set up text properties

  • Step 5. Afterward, select the “Stream” option in the settings window of OBS Studio. Set the “Service” to “Custom” from the dropdown. Then, you need to enter the server and stream key to proceed.

lead to stream settings

  • Step 6. To get the server and stream key, visit rtmp.in on your browser. On the main interface of this Instagram RTMP, hit the “GO LIVE ON INSTAGRAM” widget. Then, it asks you to log in to your Instagram account.

proceed to rtmp website

  • Step 7. Once you’re logged in, it gives you a stream server URL and Stream key. First, copy the Server link and return to the OBS Studio software. Then, paste the link in the “Server” bar. After that, open the RTMP site again and hit the “Create New Broadcast” option.

You can also give a name to your broadcast in the “Broadcast Title” bar. After creating the broadcast, it shows the “Stream Key,” which you can copy. Then, move again to the OBS Stream setting panel and paste the key in the “Stream Key” bar. Lastly, hit the “Apply” option to save all these settings for your stream.

add server and stream key

  • Step 8. After getting ready, choose the “Start Streaming” option from the “Controls” panel. It starts your stream with selected parameters. To stop the stream, you can select the “Stop Streaming” option.

start instagram live stream from obs

Part 3. How To Attract a Better Audience During Live Streaming on Instagram?

OBS Studio is an efficient software but offers limited functionality when it comes to engaging streams. Thus, you need an advanced solution that can help you reach global audiences through live streaming. For this purpose, Wondershare Virbo Live becomes an unsung hero for you. It provides AI-powered functions that help to start creative streams and generate more leads.

Moreover, the handy controls of Wondershare Virbo Live allow you to customize live streams to your requirements. Therefore, you can start streaming for different purposes, such as marketing, brand awareness, and more. Additionally, it allows you to set automatic responses and create a Q&A database to keep your audience engaged. Plus, it allows you to select creative AI avatars with different poses and outfits.

Key Features of Virbo Live

  1. You can choose different templates and backgrounds for a stunning streaming appearance.
  2. Users can write or generate scripts manually using the AI Smart Script feature. For this, they need to add prompts according to the script’s purpose.
  3. This tool helps to translate scripts into multiple languages and accents. Also, you can get dubbed audio in different AI voices.

Simple Guide To Start Live Streaming Using Wondershare Virbo Live

Many live streaming tools exist, but Wondershare Virbo Live provides more controls. Now, the thing is how to create a live stream room with this tool. For this, follow the given steps one by one to start live streaming with Virbo Live:

  • Step 1. Visit the Official Site To Create a Stream Room

First,open theofficial website of Wondershare Virbo Live tool on your device. Navigate to the window and hit the “Create Stream Room Now” button. Upon doing that, it takes you inside the main interface of the tool.

create stream room in virbo live

Get Started Online Free Download

  • Step 2. Advance To Create a Blank Livestream Room

Once you get to the tool’s home screen, select the “Create a Blank Livestream Room” option. Then, you can try different customization features to make your livestream room look stunning.

set up a new livestream room

  • Step 3. Customize Your Livestream Template and Background

After that, click on the “Template” tab to explore different templates. Choose a template that suits live streaming needs. Furthermore, open the “Background” tab from the same window to check exciting background options. You can select different backgrounds from variating categories in the same window.

add template and background in video

  • Step 4. Add Script or Use AI Script Generator

Then, you need to provide the script for translation or dubbing. Select the “Text” given in the left side section for this. It provides a text box to type or paste your script text. Choose the “AI Smart Script” option from the bottom left corner if you don’t have a script. Add prompts there, and it will generate your scripts instantly.

add script using ai

  • Step 5. Select Creative AI Avatars According to Requirement

Select the “AI avatars” tab to unveil creative avatars. There is also a whole range of AI avatars to choose from. After selecting the one that suits your motive, you can preview your selected AI avatar before launching the stream.

change avatar in live video

  • Step 6. Start Your Livestream With All Selections

After finalizing all the options, you canproceed to start your stream. Select the “Start livestream” option from the top right corner in the same window.

start livestream of live video

Conclusion

Conclusively, this article intends to provide information about rules and requirements for live streaming on Instagram. You also learned how to live stream to Instagram with an RTMP like OBS Studio. Tools like Wondershare Virbo Live simplify your live streams with AI integration. Also, you can make your broadcast exciting for viewers by using different interactive elements.

Professionals and content creators now use different social media platforms for live streaming. There are many big names on these platforms, such as Instagram . Instagram is one of the most-used networks, with over 2 billion monthly active users. Using this live-stream platform is always a plus for companies and individuals.

However, the discussion is about how to stream to Instagram with an RTMP. This detailed guide helps you in using RTMP Instagram for live streaming. Furthermore, you will also learn about a recommended tool that offers AI-powered features for broadcasting.

streaming instagram with rtmp

Part 1. Some Rules and Requirements To Understand Before Live Streaming on Instagram

Like every platform, Instagram has some protocols for broadcasting content to global audiences. Therefore, learning the rules and requirements before going live on Instagram is necessary. First, your account should be at least 30 days old; otherwise, they can restrict your stream.

There is a rule that you can go live for 4 hours per stream without retakes. This length was increased from 60 minutes in the recent update. Also, you can repost a live video on your profile if it is more than 15 minutes long. Instagram allows you to schedule a stream from 1 hour to 90 days in advance.

The initial requirement of Instagram Live RTMP is that your content be respectful and updated. Additionally, you need to set your stream to 1920x1080 resolution on a vertical camera. Meanwhile, Instagram gives leverage on the number of followers so that you can start with minimum viewers. Also, there is no need to have a business account for live streaming.

Part 2. How To Live Stream to Instagram With an RTMP?

Setting high-quality live streams encourages people to tune into your broadcast. For this purpose, you need a seamless encoder like OBS . Unfortunately, Instagram doesn’t officially support third-party encoders. To solve this query, you need an effective solution.

Therefore, the following steps guide streaming on Instagram with an RTMP (Real-Time Messaging Protocol). You will also learn how to set the required parameters in this comprehensive guide:

  • Step 1. Start with downloading and launching OBS Studio on your PC. The first thing to do is set up vertical camera dimensions for RTMP Instagram live streaming. To access the settings window, hit the “Settings” option in the “Controls” panel.

proceed to settings in obs

  • Step 2. Look for the “Video” tab in the “Settings” window that opens. After that, enter “1080x1920” in the “Base (Canvas) Resolution” bar. Similarly, add a “1080x1920” value in the “Output (Scaled) Resolution” bar to set a 9:16 aspect ratio for vertical display. Then, hit the “OK” button to apply these changes to your Instagram streams.

set canvas resolution

  • Step 3. After that, you need to add external sources to the scene. Click on the “+” icon in the “Scenes” panel or rename the scene. Once the scene is created, hit the “+” icon of the “Sources” panel. Then, select the “Video Capture Device” option from the menu and rename the device to your liking. After that, choose the video capture device from the “Device” dropdown and hit the “OK” option. Similarly, you can select the “Audio Input Capture” option to introduce an audio device.

add a video capturing device

  • Step 4. To add text overlays on your stream, hit the “+” icon again in the “Sources” panel. Choose the “Text (GDI+)” option and rename your overlay. On the next window, insert your text in the “Text” box. Then, click the “Select Font” button and choose your required font style and size. Additionally, you can change font color, opacity, alignment, background, and more. After customizing the text, hit the “OK” button to save the overlay in the sources section.

set up text properties

  • Step 5. Afterward, select the “Stream” option in the settings window of OBS Studio. Set the “Service” to “Custom” from the dropdown. Then, you need to enter the server and stream key to proceed.

lead to stream settings

  • Step 6. To get the server and stream key, visit rtmp.in on your browser. On the main interface of this Instagram RTMP, hit the “GO LIVE ON INSTAGRAM” widget. Then, it asks you to log in to your Instagram account.

proceed to rtmp website

  • Step 7. Once you’re logged in, it gives you a stream server URL and Stream key. First, copy the Server link and return to the OBS Studio software. Then, paste the link in the “Server” bar. After that, open the RTMP site again and hit the “Create New Broadcast” option.

You can also give a name to your broadcast in the “Broadcast Title” bar. After creating the broadcast, it shows the “Stream Key,” which you can copy. Then, move again to the OBS Stream setting panel and paste the key in the “Stream Key” bar. Lastly, hit the “Apply” option to save all these settings for your stream.

add server and stream key

  • Step 8. After getting ready, choose the “Start Streaming” option from the “Controls” panel. It starts your stream with selected parameters. To stop the stream, you can select the “Stop Streaming” option.

start instagram live stream from obs

Part 3. How To Attract a Better Audience During Live Streaming on Instagram?

OBS Studio is an efficient software but offers limited functionality when it comes to engaging streams. Thus, you need an advanced solution that can help you reach global audiences through live streaming. For this purpose, Wondershare Virbo Live becomes an unsung hero for you. It provides AI-powered functions that help to start creative streams and generate more leads.

Moreover, the handy controls of Wondershare Virbo Live allow you to customize live streams to your requirements. Therefore, you can start streaming for different purposes, such as marketing, brand awareness, and more. Additionally, it allows you to set automatic responses and create a Q&A database to keep your audience engaged. Plus, it allows you to select creative AI avatars with different poses and outfits.

Key Features of Virbo Live

  1. You can choose different templates and backgrounds for a stunning streaming appearance.
  2. Users can write or generate scripts manually using the AI Smart Script feature. For this, they need to add prompts according to the script’s purpose.
  3. This tool helps to translate scripts into multiple languages and accents. Also, you can get dubbed audio in different AI voices.

Simple Guide To Start Live Streaming Using Wondershare Virbo Live

Many live streaming tools exist, but Wondershare Virbo Live provides more controls. Now, the thing is how to create a live stream room with this tool. For this, follow the given steps one by one to start live streaming with Virbo Live:

  • Step 1. Visit the Official Site To Create a Stream Room

First,open theofficial website of Wondershare Virbo Live tool on your device. Navigate to the window and hit the “Create Stream Room Now” button. Upon doing that, it takes you inside the main interface of the tool.

create stream room in virbo live

Get Started Online Free Download

  • Step 2. Advance To Create a Blank Livestream Room

Once you get to the tool’s home screen, select the “Create a Blank Livestream Room” option. Then, you can try different customization features to make your livestream room look stunning.

set up a new livestream room

  • Step 3. Customize Your Livestream Template and Background

After that, click on the “Template” tab to explore different templates. Choose a template that suits live streaming needs. Furthermore, open the “Background” tab from the same window to check exciting background options. You can select different backgrounds from variating categories in the same window.

add template and background in video

  • Step 4. Add Script or Use AI Script Generator

Then, you need to provide the script for translation or dubbing. Select the “Text” given in the left side section for this. It provides a text box to type or paste your script text. Choose the “AI Smart Script” option from the bottom left corner if you don’t have a script. Add prompts there, and it will generate your scripts instantly.

add script using ai

  • Step 5. Select Creative AI Avatars According to Requirement

Select the “AI avatars” tab to unveil creative avatars. There is also a whole range of AI avatars to choose from. After selecting the one that suits your motive, you can preview your selected AI avatar before launching the stream.

change avatar in live video

  • Step 6. Start Your Livestream With All Selections

After finalizing all the options, you canproceed to start your stream. Select the “Start livestream” option from the top right corner in the same window.

start livestream of live video

Conclusion

Conclusively, this article intends to provide information about rules and requirements for live streaming on Instagram. You also learned how to live stream to Instagram with an RTMP like OBS Studio. Tools like Wondershare Virbo Live simplify your live streams with AI integration. Also, you can make your broadcast exciting for viewers by using different interactive elements.

Also read:

  • Title: Updated Master Amazon Live Features, Pro Tips and Future Trends for 2024
  • Author: Jeff
  • Created at : 2024-06-15 01:18:47
  • Updated at : 2024-06-16 01:18:47
  • Link: https://ai-live-streaming.techidaily.com/updated-master-amazon-live-features-pro-tips-and-future-trends-for-2024/
  • License: This work is licensed under CC BY-NC-SA 4.0.
On this page
Updated Master Amazon Live Features, Pro Tips and Future Trends for 2024