Updated In 2024, How To Perform a Successful Streaming on Twitch

Updated In 2024, How To Perform a Successful Streaming on Twitch

Jeff Lv8

How To Perform a Successful Streaming on Twitch

Live streaming has become a regular source of enjoyment for many people in recent years, especially on a platform like Twitch. In the first quarter of 2023 alone, Twitch users watched over 5.3 billion hours of video.

If you’re a content creator, you should definitely consider leveraging this power of Twitch video streaming, as it tends to have higher levels of engagement compared to pre-recorded content. But with so many Twitch streamers out there, standing out from the crowd can be challenging.

If you’re new to the scene, we can help you start your Twitch streaming journey off right with the right gear and some useful tips.

Live stream on Twitch

Part 1: Essential Preparations Before Beginning Your Twitch Streaming Journey

Whether you’re playing games, hosting events, or just chatting, streaming on Twitch is an exciting and rewarding way to engage with your audience in real-time. But to do well on Twitch, you need to prepare properly so your viewers can enjoy watching your content.

To start streaming on Twitch, here’s what you’ll need:

Twitch Streaming Software

First, you need to download streaming software for your Twitch video streaming. OBS Studio is the popular one, but Twitch has released its Twitch Studio, which is more beginner-friendly.

  1. OBS Studio

OBS Studio is a free streaming software that works on any device. You can use it to make your Twitch streams live more attractive by adding alerts, creating starting screens, and using different audio and video sources.

  1. Twitch Studio

Twitch Studio is the official free streaming application developed to simplify the streaming process for new streamers on Twitch. It offers an intuitive interface and pre-made scenes designed to streamline the user experience.

Streaming equipment

  1. A device to stream from

To kickstart your Twitch streaming journey, the first step you need to take is selecting the device from which you’ll broadcast. You can use your desktop, mobile phone, or gaming console. Your choice will depend on your existing equipment and the nature of your intended content.

If you plan to make gaming content for your Twitch Live, we recommend using a PC with these specifications:

  • CPU

When streaming and gaming, it’s crucial to have a powerful CPU to minimize lagging. The number of cores in a CPU determines its processing power, ranging from dual to eight cores. Some good options to consider are the AMD Ryzen 9 5900X, Intel i9 – 12900K, or the more budget-friendly Intel Core i5-12400.

  • GPU or graphic cards

Nvidia RTX graphics cards come equipped with built-in hardware encoders, which can lighten the CPU’s workload when used with OBS Studio. Alternatively, you can consider the Radeon RX 570 and the GeForce GTX 1660 Ti for quality GPU options.

  1. Microphone

Although you might get by using a gaming headset’s built-in microphone for a bit, it’s better to invest in a standalone mic from the start. Some top microphone options for Twitch streaming include the Elgato Wave:3, HyperX QuadCast S, Audio-Technica AT2020, Razer Seiren Mini, and Blue Yeti X.

  1. Webcam

If your Twitch stream content involves showcasing your reactions or facial expressions, investing in a camera is a wise choice. Webcams are convenient as they can easily connect to your computer or laptop.

You can consider some popular webcam choices like the Logitech HD Pro C920, Logitech StreamCam, Logitech BRIO, Microsoft LifeCam HD-3000, and Razer Kiyo.

Equipment for Twitch video streaming

Understanding Twitch Streaming Rules

Aside from preparing your streaming gear, you must also understand Twitch streaming rules to avoid any potential violations that could result in penalties or even suspension of your account. Twitch’s community guidelines cover a wide range of topics, including harassment, hate speech, copyright infringement, and mature content. You can read the full Twitch streaming rules here .

Part 2: Comprehensive Guide To Stream Live on PC, Mac, or Smartphone on Twitch

Once you’ve gathered all the necessary equipment, you can proceed with the following steps to start your Twitch stream.

How to stream Twitch live on PC or Mac

Step 1: Download and install Twitch Studio on your PC or Mac. Then, launch Twitch Studio and log in to your Twitch account. You’ll receive a prompt to connect your microphone and webcam.

Step 2: Use Twitch Studio to customize your Twitch stream with different scenes and settings. Experiment with these features to find what works best for your livestream.

Customize scenes for Twitch livestream

Step 3: When you’re ready to start broadcasting, click “Start Stream” at the bottom of the Twitch Studio. Then, select your stream category and enter your live stream title. Hit “Go Live” to begin streaming.

How to live stream on Twitch

How to stream Twitch live on a smartphone

Starting Twitch streaming from your smartphone is a bit different, as the app primarily allows broadcasting from your device’s camera. Here’s how to live stream on Twitch from your smartphone:

Step 1: Download and install the Twitch App .

Step 2: Log in to the Twitch app. Then, go to your profile and tap “Go Live.” If you are using newer version of the Twitch app, you can tap “Create.”

Start Twitch Live on smartphone

You’ll then have two options: “Stream Games” or “Stream IRL.” The “Stream IRL” will allow you to live stream on Twitch using your phone’s camera, while the first option lets you stream mobile games.

Twitch streaming on smartphone

Step 3: Grant access to your camera and/or microphone before starting your stream.

Step 4: Set up the stream and Go Live. Give your stream a name, choose a content category, and select the camera you want to use.

Once you’ve completed these steps, press the “Start Stream” button, and you’ll be live on Twitch.

Key elements of success for streaming on Twitch

While the process for starting Twitch streaming may be similar for all streamers, what makes a streamer successful? Based on reports, there are a few key elements of success for streaming on Twitch.

  1. Engaging content

Successful Twitch streamers captivate their audience with compelling content that resonates with viewers. This could include entertaining gameplay, informative discussions, or engaging activities. If people like your stream, they might subscribe or donate their money.

  1. Make use of the interactive features

Twitch stream labs offer unique features like chat rooms and special emojis, fostering interaction between streamers and viewers. Streamers actively engaging with their audience tend to cultivate a loyal and enthusiastic community.

  1. Consistency and persistence

This is often the toughest part. On Twitch, consistency is crucial. Successful streamers usually maintain regular schedules to make sure their audience knows when to expect new content. If you are new, continuous live streaming can be an effective strategy to engage with your audience consistently and increase your channel’s visibility.

Part 3: Best AI-Powered Tool for You To Set Up a 24/7 Live Stream on Twitch

If you want to make your Twitch channel stand out and automate the live streaming process, you can use Wondershare Virbo Live. With this tool, you can set up a 24/7 live stream on Twitch without needing to be present all the time.

Additionally, the Virbo live stream feature seamlessly integrates with major live-streaming platforms supported by OBS. You can also use it on numerous other platforms, such as TikTok Live, 1688 Live Platform, Alibaba International, Kwai, and more.

How to live stream 24/7 on Twitch with Wondershare Virbo Live

To live stream 24/7 on Twitch with Virbo, you will first need to prepare your AI avatar on Virbo Live to broadcast continuously on Twitch. Once you have customized your avatar, you can obtain the streaming key from Twitch. This key will enable OBS to connect with Twitch’s streaming platform.

Follow the detailed steps on how to live stream 24/7 on Twitch:

Step 1: Access Wondershare Virbo Live and create a live streaming room.

Go to Wondershare Virbo Live and select “Create Stream Room Now” > “Create a Blank Live Stream Room” to initiate the setup process.

How to live stream on Twitch 24/7 with Virbo Live

Step 2: Write your content script or upload audio recordings.

Within the Virbo Live interface, you can either compose the script for your live stream or upload pre-recorded audio content by selecting “Upload local file.”

Write your content script for Twitch Live

Pro Tip: You can use Virbo’s AI Script Writer for inspiration. Click on “AI Smart Script” and provide topic details, language preferences, and stylistic choices. Click “Generate” to create a script. Then, you can refine it as needed.

Step 3: Customize your AI avatar and background.

Navigate to “AI Avatars” to select an avatar for your live stream. Additionally, you can customize the background, incorporate stickers, or use available templates.

Customize AI avatar and background

Step 4: Start the live stream.

Once your AI avatar and background are set, click “Start Livestream” to commence broadcasting. The next step should be acquiring the Twitch streaming key to put into the OBS.

Start the live stream

Once everything is ready, click “Start Streaming” in OBS Studio, and your stream will broadcast on Twitch.

Conclusion

With billions of hours of video watched and many content creators vying for attention, streaming on Twitch can be exciting and challenging. However, by following the essential preparations outlined in this guide, you’ll be able to kickstart your Twitch live stream ahead of others.

You can use Wondershare Virbo Live to make an automated streaming experience 24/7. This helps you maintain a consistent presence on the platform even when you’re not around.

Live streaming has become a regular source of enjoyment for many people in recent years, especially on a platform like Twitch. In the first quarter of 2023 alone, Twitch users watched over 5.3 billion hours of video.

If you’re a content creator, you should definitely consider leveraging this power of Twitch video streaming, as it tends to have higher levels of engagement compared to pre-recorded content. But with so many Twitch streamers out there, standing out from the crowd can be challenging.

If you’re new to the scene, we can help you start your Twitch streaming journey off right with the right gear and some useful tips.

Live stream on Twitch

Part 1: Essential Preparations Before Beginning Your Twitch Streaming Journey

Whether you’re playing games, hosting events, or just chatting, streaming on Twitch is an exciting and rewarding way to engage with your audience in real-time. But to do well on Twitch, you need to prepare properly so your viewers can enjoy watching your content.

To start streaming on Twitch, here’s what you’ll need:

Twitch Streaming Software

First, you need to download streaming software for your Twitch video streaming. OBS Studio is the popular one, but Twitch has released its Twitch Studio, which is more beginner-friendly.

  1. OBS Studio

OBS Studio is a free streaming software that works on any device. You can use it to make your Twitch streams live more attractive by adding alerts, creating starting screens, and using different audio and video sources.

  1. Twitch Studio

Twitch Studio is the official free streaming application developed to simplify the streaming process for new streamers on Twitch. It offers an intuitive interface and pre-made scenes designed to streamline the user experience.

Streaming equipment

  1. A device to stream from

To kickstart your Twitch streaming journey, the first step you need to take is selecting the device from which you’ll broadcast. You can use your desktop, mobile phone, or gaming console. Your choice will depend on your existing equipment and the nature of your intended content.

If you plan to make gaming content for your Twitch Live, we recommend using a PC with these specifications:

  • CPU

When streaming and gaming, it’s crucial to have a powerful CPU to minimize lagging. The number of cores in a CPU determines its processing power, ranging from dual to eight cores. Some good options to consider are the AMD Ryzen 9 5900X, Intel i9 – 12900K, or the more budget-friendly Intel Core i5-12400.

  • GPU or graphic cards

Nvidia RTX graphics cards come equipped with built-in hardware encoders, which can lighten the CPU’s workload when used with OBS Studio. Alternatively, you can consider the Radeon RX 570 and the GeForce GTX 1660 Ti for quality GPU options.

  1. Microphone

Although you might get by using a gaming headset’s built-in microphone for a bit, it’s better to invest in a standalone mic from the start. Some top microphone options for Twitch streaming include the Elgato Wave:3, HyperX QuadCast S, Audio-Technica AT2020, Razer Seiren Mini, and Blue Yeti X.

  1. Webcam

If your Twitch stream content involves showcasing your reactions or facial expressions, investing in a camera is a wise choice. Webcams are convenient as they can easily connect to your computer or laptop.

You can consider some popular webcam choices like the Logitech HD Pro C920, Logitech StreamCam, Logitech BRIO, Microsoft LifeCam HD-3000, and Razer Kiyo.

Equipment for Twitch video streaming

Understanding Twitch Streaming Rules

Aside from preparing your streaming gear, you must also understand Twitch streaming rules to avoid any potential violations that could result in penalties or even suspension of your account. Twitch’s community guidelines cover a wide range of topics, including harassment, hate speech, copyright infringement, and mature content. You can read the full Twitch streaming rules here .

Part 2: Comprehensive Guide To Stream Live on PC, Mac, or Smartphone on Twitch

Once you’ve gathered all the necessary equipment, you can proceed with the following steps to start your Twitch stream.

How to stream Twitch live on PC or Mac

Step 1: Download and install Twitch Studio on your PC or Mac. Then, launch Twitch Studio and log in to your Twitch account. You’ll receive a prompt to connect your microphone and webcam.

Step 2: Use Twitch Studio to customize your Twitch stream with different scenes and settings. Experiment with these features to find what works best for your livestream.

Customize scenes for Twitch livestream

Step 3: When you’re ready to start broadcasting, click “Start Stream” at the bottom of the Twitch Studio. Then, select your stream category and enter your live stream title. Hit “Go Live” to begin streaming.

How to live stream on Twitch

How to stream Twitch live on a smartphone

Starting Twitch streaming from your smartphone is a bit different, as the app primarily allows broadcasting from your device’s camera. Here’s how to live stream on Twitch from your smartphone:

Step 1: Download and install the Twitch App .

Step 2: Log in to the Twitch app. Then, go to your profile and tap “Go Live.” If you are using newer version of the Twitch app, you can tap “Create.”

Start Twitch Live on smartphone

You’ll then have two options: “Stream Games” or “Stream IRL.” The “Stream IRL” will allow you to live stream on Twitch using your phone’s camera, while the first option lets you stream mobile games.

Twitch streaming on smartphone

Step 3: Grant access to your camera and/or microphone before starting your stream.

Step 4: Set up the stream and Go Live. Give your stream a name, choose a content category, and select the camera you want to use.

Once you’ve completed these steps, press the “Start Stream” button, and you’ll be live on Twitch.

Key elements of success for streaming on Twitch

While the process for starting Twitch streaming may be similar for all streamers, what makes a streamer successful? Based on reports, there are a few key elements of success for streaming on Twitch.

  1. Engaging content

Successful Twitch streamers captivate their audience with compelling content that resonates with viewers. This could include entertaining gameplay, informative discussions, or engaging activities. If people like your stream, they might subscribe or donate their money.

  1. Make use of the interactive features

Twitch stream labs offer unique features like chat rooms and special emojis, fostering interaction between streamers and viewers. Streamers actively engaging with their audience tend to cultivate a loyal and enthusiastic community.

  1. Consistency and persistence

This is often the toughest part. On Twitch, consistency is crucial. Successful streamers usually maintain regular schedules to make sure their audience knows when to expect new content. If you are new, continuous live streaming can be an effective strategy to engage with your audience consistently and increase your channel’s visibility.

Part 3: Best AI-Powered Tool for You To Set Up a 24/7 Live Stream on Twitch

If you want to make your Twitch channel stand out and automate the live streaming process, you can use Wondershare Virbo Live. With this tool, you can set up a 24/7 live stream on Twitch without needing to be present all the time.

Additionally, the Virbo live stream feature seamlessly integrates with major live-streaming platforms supported by OBS. You can also use it on numerous other platforms, such as TikTok Live, 1688 Live Platform, Alibaba International, Kwai, and more.

How to live stream 24/7 on Twitch with Wondershare Virbo Live

To live stream 24/7 on Twitch with Virbo, you will first need to prepare your AI avatar on Virbo Live to broadcast continuously on Twitch. Once you have customized your avatar, you can obtain the streaming key from Twitch. This key will enable OBS to connect with Twitch’s streaming platform.

Follow the detailed steps on how to live stream 24/7 on Twitch:

Step 1: Access Wondershare Virbo Live and create a live streaming room.

Go to Wondershare Virbo Live and select “Create Stream Room Now” > “Create a Blank Live Stream Room” to initiate the setup process.

How to live stream on Twitch 24/7 with Virbo Live

Step 2: Write your content script or upload audio recordings.

Within the Virbo Live interface, you can either compose the script for your live stream or upload pre-recorded audio content by selecting “Upload local file.”

Write your content script for Twitch Live

Pro Tip: You can use Virbo’s AI Script Writer for inspiration. Click on “AI Smart Script” and provide topic details, language preferences, and stylistic choices. Click “Generate” to create a script. Then, you can refine it as needed.

Step 3: Customize your AI avatar and background.

Navigate to “AI Avatars” to select an avatar for your live stream. Additionally, you can customize the background, incorporate stickers, or use available templates.

Customize AI avatar and background

Step 4: Start the live stream.

Once your AI avatar and background are set, click “Start Livestream” to commence broadcasting. The next step should be acquiring the Twitch streaming key to put into the OBS.

Start the live stream

Once everything is ready, click “Start Streaming” in OBS Studio, and your stream will broadcast on Twitch.

Conclusion

With billions of hours of video watched and many content creators vying for attention, streaming on Twitch can be exciting and challenging. However, by following the essential preparations outlined in this guide, you’ll be able to kickstart your Twitch live stream ahead of others.

You can use Wondershare Virbo Live to make an automated streaming experience 24/7. This helps you maintain a consistent presence on the platform even when you’re not around.

’S Top 10 Streaming Video Services [Free Ones Available]

Gone are the days of flipping through endless channels. Today, people are ditching cable and traditional TV in favor of streaming services, where the content you crave is just a click away. These are great for TV show fanatics or sports enthusiasts. Of course, there’s a streaming service out there tailored to your needs.

Many of these services offer free trials, so you can explore before you commit. In this article, you’ll be guided through the free streaming services available today and those with subscription models (as of Feb 27, 2024) that are indeed worth it. It will highlight their unique offerings and help you find the perfect fit for your entertainment needs.

streaming service on phone watching

Part 1. The 10 Best Streaming Video Services

With diverse platforms catering to every taste and budget, choosing the right one can feel overwhelming. But worry not, fellow explorer! This part will unveil the best web streaming services offering unique strengths and features. Get ready to unlock a world of curated content and personalized recommendations, from Hollywood blockbusters to cult classics, binge-worthy shows, and live sports.

Free Streaming Services

First off, here are the free streaming services available today. You can access them scot-free, with the caveat that you must go through advertisements. Don’t worry; these sites offer minimal advertisements, so you can enjoy your shows or streams without pesky ads appearing occasionally.

Tubi

Tubi is a haven for budget-conscious viewers, offering a massive library of free movies and TV shows. Dive into classic comedies, cult favorites, and hidden gems across various genres. While focusing on older content, some recent releases are sprinkled in. Be prepared for frequent ad breaks, but for the price (free!), it’s a fair trade-off.

tubi interface

Peacock

Peacock offers a two-tiered approach. The free tier gives you everything, including movies, shows, popular NBCUniversal titles, news, and sports – but with ads. But the real treasure lies in the Premium subscription ($6 or $12/month). Here, you’ll unlock a vast content library, such as live TV channels. So, consider upgrading for a more comprehensive selection and an ad-free experience.

peacock interface

Crackle

If you’re a fan of Sony Pictures Entertainment, Crackle is your free portal to their content. However, you can also find other shows that you’ll surely love. While the library is smaller than Tubi and Peacock, it’s an excellent option for Sony enthusiasts. Remember, you’ll encounter ads along the way.

crackle interface

Premium Streaming Services

This list will present premium streaming services, meaning the rest of their libraries are not forever accessible with a free plan. Some might offer free trials, but those primarily last for 7 or 30 days – depending on the service.

Disney+

Are you craving a magical escape? Disney+ is your portal to the beloved worlds of Disney, Pixar, Marvel, Star Wars, and National Geographic. Enjoy exclusive originals, timeless classics, animated favorites, and captivating documentaries. Perfect for families and those young at heart seeking a sprinkle of pixie dust.

  • **Prices:**Monthly: $13.99; Yearly: $139.99.
  • **Free Trial:**None currently offered.

Disney+ interface

Netflix

Are you looking for a repository of diverse content? Netflix boasts an expansive library of movies, TV shows, documentaries, and stand-up comedy, including award-winning originals like Stranger Things and The Crown. Dive into the unknown, revisit old favorites, or explore hidden gems – Netflix has something for everyone (and every mood).

  • **Prices:**Basic Plan: $15.49/month. Other plans with higher streaming quality and screen options are available.
  • **Free Trial:**None currently offered.

netflix interface

Prime Video

Already an Amazon Prime member? Unlock even more entertainment with Prime Video. Enjoy movies, TV shows, critically acclaimed originals like The Boys and The Marvelous Mrs. Maisel, and access to select content for free. It’s the perfect add-on for Prime users who want to expand their horizons without breaking the bank.

  • Prices: $8.99/month (standalone), $15/month (full Prime membership). Yearly plan available for full Prime membership.
  • **Free Trial:**One-month free trial available.

prime video login

YouTube TV

Ready to cut the cord but still crave live TV? YouTube TV offers over 100 channels, including sports, news, and entertainment, all streamed live. Plus, enjoy cloud DVR storage and the ability to stream on multiple devices. Free yourself from cable bills and embrace the flexibility of live TV streaming.

  • Prices:$72.99/month, $62.99 for the first three months.
  • **Free Trial:**A free trial is available for new subscribers.

youtube tv intro page

Hulu

Are you seeking a mix of popular shows and original productions? Hulu has you covered with an extensive library of movies and TV shows, including acclaimed originals like The Handmaid’s Tale and Only Murders in the Building. Are you craving live TV too? Add it on for an all-in-one entertainment experience. You can also avail of an all-in-one plan with Disney Plus.

  • **Prices:**Starts at $7.99/month (with ads), $12.99/month (ad-free). Live TV add-on available.
  • **Free Trial:**Available for new subscribers.

peacock interface

HBO Max

Yearning for high-quality, award-winning content? HBO Max is your haven. Dive into HBO originals like Game of Thrones, Succession, and Euphoria, alongside Warner Bros. movies and TV shows, DC Comics gems, and Studio Ghibli masterpieces. Treat yourself to a premium entertainment experience.

  • **Prices:**With Ads: $9.99/month, Ad-Free: $15.99/month, Ultimate Ad-Free:$19.99/month. Yearly plans are available for all tiers.
  • **Free Trial:**None currently offered.

hbo max interface

Apple TV+

Apple device user and craving original content? Apple TV+ offers exclusive shows like Ted Lasso and Severance alongside select movies and documentaries. Enjoy a seamless viewing experience on your Apple devices and discover captivating stories from Apple Studios.

  • Prices:$9.99/month.
  • **Free Trial:**Seven-day free trial available.

apple tv interface

Part 2. Bonus: How To Start a 24/7 On-Demand Live Stream

In today’s digital age, web streaming services have become the go-to source for entertainment and information. Services like Netflix, Hulu, and YouTube have revolutionized how we consume content, offering vast libraries accessible anytime, anywhere. This on-demand approach empowers viewers to watch what they want, when they want, eliminating the constraints of traditional scheduled programming.

However, what about live streaming? While it offers the thrill of real-time interaction and engagement, viewers are often limited by time zones and broadcast schedules. This can restrict your reach and prevent potential viewers from experiencing your content. That’s where innovative tools like Virbo Live come in, bridging the gap between on-demand convenience and live interaction.

Introducing Virbo Live: Your 24/7 Streaming Solution

Wondershare Virbo Live is a powerful live-streaming tool that empowers you to create continuous, on-demand live streams, even when you’re not physically present. Leveraging the magic of artificial intelligence (AI), Virbo Live generates realistic and engaging content that keeps your audience entertained around the clock.

virbo interfaces

Get Started Online Free Download

Imagine having a virtual host interacting with viewers, answering questions, and even conducting interviews, all while you’re away from the camera. Here are Virbo’s key features:

  • **Seamless compatibility.**Virbo works across various operating systems, so you don’t have to worry about compatibility issues. Plus, a single premium account lets you manage your live streams on multiple devices, giving you ultimate flexibility.
  • **Diverse AI avatars.**Forget the green screen! Virbo Live offers a staggering 150+ AI Avatars to choose from. They can seamlessly step in as your virtual co-hosts, presenters, or even play the role of a captivating YouTuber. Customize them based on age, style, and ethnicity to create a persona that resonates with your audience.
  • Ready-made content library. Virbo Live equips you with 180+ video templates to jumpstart your live streams. These professionally designed templates cover various themes and styles, saving you precious time and effort. Plus, royalty-free music is included to add the perfect soundtrack to your content.
  • **Engaging AI voices.**Virbo Live boasts an impressive 120 AI Voices, offering a variety of tones and accents to bring your content to life.

Getting Started With Virbo Live

Adding Virbo Live to your existing streaming setup is simple. Virbo Live’s intuitive interface guides you through creating your virtual host and customizing your content. Here’s a step-by-step guide:

  • Step 1: Install, download, and launch Wondershare Virbo . Alternatively, you can access the web app.

Get Started Online Free Download

  • Step 2: Click Create a Blank Livestream Room to edit your livestream’s interface.

virbo homepage

  • Step 3: Use the Template, Background, AI avatars, or Sticker menus to look for elements to add to your stream room.

virbo tools

  • Step 4: Add the lines/script under Script lines that your AI live streamer will say throughout the stream. You can set responses for certain questions through AI Interaction and manually respond to other queries through Human Interaction.

virbo homepage

  • Step 5: Once you’re done setting it up, click Start livestream on the upper right of the browser. Make sure to connect it as a live stream window through OBS. Then, paste your preferred streaming platform’s streaming key to OBS.

Conclusion

Remember the days of limited TV channels and rigid schedules? Today, free streaming services offer a world of content at your fingertips but even live streams can feel restrictive. This guide explored how you can reach your audience anytime, anywhere, with the power of 24/7, on-demand live streaming.

With Wondershare Virbo, you can unlock this potential and keep your audience engaged around the clock. No more scheduling limitations – your virtual host, powered by a diverse library of 150+ AI Avatars, can interact with viewers and deliver captivating content even when you’re offline.

Gone are the days of flipping through endless channels. Today, people are ditching cable and traditional TV in favor of streaming services, where the content you crave is just a click away. These are great for TV show fanatics or sports enthusiasts. Of course, there’s a streaming service out there tailored to your needs.

Many of these services offer free trials, so you can explore before you commit. In this article, you’ll be guided through the free streaming services available today and those with subscription models (as of Feb 27, 2024) that are indeed worth it. It will highlight their unique offerings and help you find the perfect fit for your entertainment needs.

streaming service on phone watching

Part 1. The 10 Best Streaming Video Services

With diverse platforms catering to every taste and budget, choosing the right one can feel overwhelming. But worry not, fellow explorer! This part will unveil the best web streaming services offering unique strengths and features. Get ready to unlock a world of curated content and personalized recommendations, from Hollywood blockbusters to cult classics, binge-worthy shows, and live sports.

Free Streaming Services

First off, here are the free streaming services available today. You can access them scot-free, with the caveat that you must go through advertisements. Don’t worry; these sites offer minimal advertisements, so you can enjoy your shows or streams without pesky ads appearing occasionally.

Tubi

Tubi is a haven for budget-conscious viewers, offering a massive library of free movies and TV shows. Dive into classic comedies, cult favorites, and hidden gems across various genres. While focusing on older content, some recent releases are sprinkled in. Be prepared for frequent ad breaks, but for the price (free!), it’s a fair trade-off.

tubi interface

Peacock

Peacock offers a two-tiered approach. The free tier gives you everything, including movies, shows, popular NBCUniversal titles, news, and sports – but with ads. But the real treasure lies in the Premium subscription ($6 or $12/month). Here, you’ll unlock a vast content library, such as live TV channels. So, consider upgrading for a more comprehensive selection and an ad-free experience.

peacock interface

Crackle

If you’re a fan of Sony Pictures Entertainment, Crackle is your free portal to their content. However, you can also find other shows that you’ll surely love. While the library is smaller than Tubi and Peacock, it’s an excellent option for Sony enthusiasts. Remember, you’ll encounter ads along the way.

crackle interface

Premium Streaming Services

This list will present premium streaming services, meaning the rest of their libraries are not forever accessible with a free plan. Some might offer free trials, but those primarily last for 7 or 30 days – depending on the service.

Disney+

Are you craving a magical escape? Disney+ is your portal to the beloved worlds of Disney, Pixar, Marvel, Star Wars, and National Geographic. Enjoy exclusive originals, timeless classics, animated favorites, and captivating documentaries. Perfect for families and those young at heart seeking a sprinkle of pixie dust.

  • **Prices:**Monthly: $13.99; Yearly: $139.99.
  • **Free Trial:**None currently offered.

Disney+ interface

Netflix

Are you looking for a repository of diverse content? Netflix boasts an expansive library of movies, TV shows, documentaries, and stand-up comedy, including award-winning originals like Stranger Things and The Crown. Dive into the unknown, revisit old favorites, or explore hidden gems – Netflix has something for everyone (and every mood).

  • **Prices:**Basic Plan: $15.49/month. Other plans with higher streaming quality and screen options are available.
  • **Free Trial:**None currently offered.

netflix interface

Prime Video

Already an Amazon Prime member? Unlock even more entertainment with Prime Video. Enjoy movies, TV shows, critically acclaimed originals like The Boys and The Marvelous Mrs. Maisel, and access to select content for free. It’s the perfect add-on for Prime users who want to expand their horizons without breaking the bank.

  • Prices: $8.99/month (standalone), $15/month (full Prime membership). Yearly plan available for full Prime membership.
  • **Free Trial:**One-month free trial available.

prime video login

YouTube TV

Ready to cut the cord but still crave live TV? YouTube TV offers over 100 channels, including sports, news, and entertainment, all streamed live. Plus, enjoy cloud DVR storage and the ability to stream on multiple devices. Free yourself from cable bills and embrace the flexibility of live TV streaming.

  • Prices:$72.99/month, $62.99 for the first three months.
  • **Free Trial:**A free trial is available for new subscribers.

youtube tv intro page

Hulu

Are you seeking a mix of popular shows and original productions? Hulu has you covered with an extensive library of movies and TV shows, including acclaimed originals like The Handmaid’s Tale and Only Murders in the Building. Are you craving live TV too? Add it on for an all-in-one entertainment experience. You can also avail of an all-in-one plan with Disney Plus.

  • **Prices:**Starts at $7.99/month (with ads), $12.99/month (ad-free). Live TV add-on available.
  • **Free Trial:**Available for new subscribers.

peacock interface

HBO Max

Yearning for high-quality, award-winning content? HBO Max is your haven. Dive into HBO originals like Game of Thrones, Succession, and Euphoria, alongside Warner Bros. movies and TV shows, DC Comics gems, and Studio Ghibli masterpieces. Treat yourself to a premium entertainment experience.

  • **Prices:**With Ads: $9.99/month, Ad-Free: $15.99/month, Ultimate Ad-Free:$19.99/month. Yearly plans are available for all tiers.
  • **Free Trial:**None currently offered.

hbo max interface

Apple TV+

Apple device user and craving original content? Apple TV+ offers exclusive shows like Ted Lasso and Severance alongside select movies and documentaries. Enjoy a seamless viewing experience on your Apple devices and discover captivating stories from Apple Studios.

  • Prices:$9.99/month.
  • **Free Trial:**Seven-day free trial available.

apple tv interface

Part 2. Bonus: How To Start a 24/7 On-Demand Live Stream

In today’s digital age, web streaming services have become the go-to source for entertainment and information. Services like Netflix, Hulu, and YouTube have revolutionized how we consume content, offering vast libraries accessible anytime, anywhere. This on-demand approach empowers viewers to watch what they want, when they want, eliminating the constraints of traditional scheduled programming.

However, what about live streaming? While it offers the thrill of real-time interaction and engagement, viewers are often limited by time zones and broadcast schedules. This can restrict your reach and prevent potential viewers from experiencing your content. That’s where innovative tools like Virbo Live come in, bridging the gap between on-demand convenience and live interaction.

Introducing Virbo Live: Your 24/7 Streaming Solution

Wondershare Virbo Live is a powerful live-streaming tool that empowers you to create continuous, on-demand live streams, even when you’re not physically present. Leveraging the magic of artificial intelligence (AI), Virbo Live generates realistic and engaging content that keeps your audience entertained around the clock.

virbo interfaces

Get Started Online Free Download

Imagine having a virtual host interacting with viewers, answering questions, and even conducting interviews, all while you’re away from the camera. Here are Virbo’s key features:

  • **Seamless compatibility.**Virbo works across various operating systems, so you don’t have to worry about compatibility issues. Plus, a single premium account lets you manage your live streams on multiple devices, giving you ultimate flexibility.
  • **Diverse AI avatars.**Forget the green screen! Virbo Live offers a staggering 150+ AI Avatars to choose from. They can seamlessly step in as your virtual co-hosts, presenters, or even play the role of a captivating YouTuber. Customize them based on age, style, and ethnicity to create a persona that resonates with your audience.
  • Ready-made content library. Virbo Live equips you with 180+ video templates to jumpstart your live streams. These professionally designed templates cover various themes and styles, saving you precious time and effort. Plus, royalty-free music is included to add the perfect soundtrack to your content.
  • **Engaging AI voices.**Virbo Live boasts an impressive 120 AI Voices, offering a variety of tones and accents to bring your content to life.

Getting Started With Virbo Live

Adding Virbo Live to your existing streaming setup is simple. Virbo Live’s intuitive interface guides you through creating your virtual host and customizing your content. Here’s a step-by-step guide:

  • Step 1: Install, download, and launch Wondershare Virbo . Alternatively, you can access the web app.

Get Started Online Free Download

  • Step 2: Click Create a Blank Livestream Room to edit your livestream’s interface.

virbo homepage

  • Step 3: Use the Template, Background, AI avatars, or Sticker menus to look for elements to add to your stream room.

virbo tools

  • Step 4: Add the lines/script under Script lines that your AI live streamer will say throughout the stream. You can set responses for certain questions through AI Interaction and manually respond to other queries through Human Interaction.

virbo homepage

  • Step 5: Once you’re done setting it up, click Start livestream on the upper right of the browser. Make sure to connect it as a live stream window through OBS. Then, paste your preferred streaming platform’s streaming key to OBS.

Conclusion

Remember the days of limited TV channels and rigid schedules? Today, free streaming services offer a world of content at your fingertips but even live streams can feel restrictive. This guide explored how you can reach your audience anytime, anywhere, with the power of 24/7, on-demand live streaming.

With Wondershare Virbo, you can unlock this potential and keep your audience engaged around the clock. No more scheduling limitations – your virtual host, powered by a diverse library of 150+ AI Avatars, can interact with viewers and deliver captivating content even when you’re offline.

Unlocking TalkShopLive: Pros and Tips for Live Shopping Success

With the launch of its Studio App for brands and creators, TalkShopLive empowered sellers to live stream their shows in HD. The broadcast-quality app is lauded for its multiple capabilities, including a built-in broadcast studio and HD-quality streaming. In this article, we introduce Talk Shop Live as a live shopping platform and provide a brief guide on how to start your livestream on the platform.

Part 1: What is TalkShopLive?

TalkShopLive is a social-selling network for home shopping and live streaming shows. It comes with a built-in buying experience for all kinds of shoppers. With Talk Shop Live, anyone can sell and buy products from anywhere through interactive video shows. You can think of ShopTalk Live as a combination of HSN, QVC, and social media tolled into one.

talk shop live

The TalkShopLive studio app for brands and creators brings an array of broadcast and management tools to mobile. The platform boasts of enabling users to promote and sell their shows before and after going live. This means that you can create a shoppable and shareable video for promoting your show even before it goes live. Technically, you do not have to worry about the aftermath since your content will remain shoppable after the live streaming event comes to an end.

You also get to do a whole range of other cool things with Talk Shop Live. With this studio app, you can virtually collaborate with four people in a live stream, simulcast on Facebook, pin comments, and more. The platform is embeddable and shoppable anywhere, allowing you to host shows across platforms.

Part 2: Who Can Benefit from Talkshoplive?

The Walmart Talk Shop Live can potentially benefit a wide range of people. It offers an exceptional way of promoting products that can complement traditional shopping methods. This makes it an ideal live shopping platform for anyone with reliable internet and who is interested in quality products.

talk shop live benefits

Here are some specific groups who might find it particularly beneficial:

  • Sellers: Display item details at the bottom of the screen, track sales while streaming, highlight key products during moments in the show, get access to viewership metrics, and interact with customers in real time.
  • Creators: Sellers can enlist people on their team to be producers who will work behind the screens. The producer or moderator can be part of the live stream without being on the screen, manage sales, pin lie comments, highlight items, and perform other duties.
  • Customers: Use the proprietary multi-embedded point-of-sale technology to purchase an item during a live show without interrupting the live shopping experience.

Part 3: Should You Start Talkshoplive Live Shopping Event?

TalkShopLive does more than just live streaming. Creators, hosts, and brands can broadcast live shows to demonstrate their products to viewers. On the other hand, viewers experience interactive shopping by chatting with the host, asking questions, and purchasing products directly within the live stream.

talk shop live beginners

As a social selling network, Talk Shop Live is a community of viewers who follow their favorite hosts, discover new products, and connect with other shoppers. Based on TalkShopLive reviews, here are the pros and cons of the platform:

Pros

  1. Convenient shopping experience: Shoppers can browse and buy products directly from the livestream.
  2. Interactive and engaging: Shoppers can ask questions, chat with the host and other viewers, and get product demonstrations
  3. Access to exclusive products and deals: Sellers can offer special deals and discounts available only during live streams
  4. Discover new products and brands: Shoppers get real-time recommendations from hosts and influencers.
  5. Sense of a Community: TalkShopLive fosters a sense of community where users connect

Cons

  • Limited product selection: The selection of products on TalkShopLive may be skewed towards certain categories.
  • Impulse buying: The fast-paced nature of live shows and persuasive hosts often leads to impulse purchases.
  • Potentially misleading claims: Some hosts may make misleading or exaggerated claims about their products

Deciding whether TalkShopLive is right for you will depend on your individual shopping habits and preferences. The platform is great for finding deals and discovering new products. It also helps in supporting creators and finding the right products. For sellers and brands, Talk Shop Live reviews indicate that the platform can help reach a wider audience and boost sales.

Part 4: Live Shop Hacks: Unleash AI Power for Sales Success

Choosing TalkShopLive as your live shopping platform keeps you on the right track. In addition to getting access to a wider audience, you also become more competitive in the market. However, it can be time-consuming and expensive to live stream all the time. This is where artificial intelligence (AI) promises a simplified future for sellers and creators. In particular, AI streamers can be used as a powerful tool for live shopping.

AI streamers are avatars that replicate human streamers, keeping your viewers engaged. They offer a unique advantage over traditional human hosts in that they are available 24/7 and work based on your product information. They also have multi-lingua and multi-tasking capabilities that allow you to serve diverse groups of audiences.

01 What is Virbo Live Streaming?

Virbo Live offers a host of AI streamers that you can use in your TalkShopLive shows to keep your viewers engaged. By automating live shopping events, Virbo Live promises to save you the costs and time often incurred when hiring a human streamer. You get access to AI-driven avatars or Vtubers that will interact with your audience, provide information about your products, and answer customer questions. This way, you can boost your revenue during live shopping events and address more customer needs.

virbo live

02 Why choose Virbo Live Shop

As live shopping becomes more common among buyers and sellers, choosing the right content is integral to success. Virbo Live allows you to experience cost-effective and multilingual AI streamers that will boost your revenues during your live shopping experience. By using Virbo Live, you can transform the live experience in the following ways:

1. Realistic AI-driven Avatars

Elevate your live shop engagement with an AI streamer or Vtuber that will mimic natural movement naturally when presenting and interacting with the audience. The AI-powered avatars mirror real-life nuances, including poses and attire. By being authentic and relatable, the AI streamers will make the live shopping experience as realistic as possible.

2. Multiple Languages and Accents

Integrate the right language and accent to match your audience through the AI streamers. By breaking the language barriers, the AI streamer allows you to reach a diverse audience and make sure they connect with your content.

3. AI Translation

Effortlessly translate your text into multiple languages and generate a script for your AI streamer. This broadens your product reach, allowing you to achieve a global live shopping experience for your target audience.

4. AI Live Shopping Script Generation

Generate a script for your AI streamer automatically, saving you time and effort. Allow your AI streamer to speak your mind and ensure a seamless flow of captivating content during the live shopping experience.

5. Customizable Q&A Repository

Create a personalized Q&A database for your AI streamer to connect more naturally with your audience. This feature allows you to set up automatic responses to questions, ensuring your viewers feel valued.

6. Microphone Integration for Voice-Driven AI

Get your AI-powered avatar to speak in real time by connecting and speaking into the microphone. What you speak into the microphone is automatically replicated by the AI streamer during the event.

7. Interaction Through Text

Trigger and get your AI streamer to speak based on your own written text. You only need to enter the text that you want and click Send. The AI streamer will then speech what you have typed.

8. Cloud-Based Operation

Virbo Live offers you more freedom with the cloud-based operation. All the features are available online, and you do not have to struggle downloading any software. Operate directly from the cloud and freely manage your product.

Conclusion

TalkShopLive offers sellers and shoppers a unique experience to sell and buy products during live shows. The platform is specially designed to help in the distribution, collaboration, and sharing of a truly shoppable and social video experience.

As a social-selling network, Talk Shop Live allows users to interact with each other and make informed purchase decisions. However, hiring a human streamer and preparing their content can be time-consuming and expensive. That’s why we recommend Virbo Live as the future of live-stream shopping. Get access to AI-powered avatars that will keep your viewers engaged while boosting your revenue from live-stream events.

With the launch of its Studio App for brands and creators, TalkShopLive empowered sellers to live stream their shows in HD. The broadcast-quality app is lauded for its multiple capabilities, including a built-in broadcast studio and HD-quality streaming. In this article, we introduce Talk Shop Live as a live shopping platform and provide a brief guide on how to start your livestream on the platform.

Part 1: What is TalkShopLive?

TalkShopLive is a social-selling network for home shopping and live streaming shows. It comes with a built-in buying experience for all kinds of shoppers. With Talk Shop Live, anyone can sell and buy products from anywhere through interactive video shows. You can think of ShopTalk Live as a combination of HSN, QVC, and social media tolled into one.

talk shop live

The TalkShopLive studio app for brands and creators brings an array of broadcast and management tools to mobile. The platform boasts of enabling users to promote and sell their shows before and after going live. This means that you can create a shoppable and shareable video for promoting your show even before it goes live. Technically, you do not have to worry about the aftermath since your content will remain shoppable after the live streaming event comes to an end.

You also get to do a whole range of other cool things with Talk Shop Live. With this studio app, you can virtually collaborate with four people in a live stream, simulcast on Facebook, pin comments, and more. The platform is embeddable and shoppable anywhere, allowing you to host shows across platforms.

Part 2: Who Can Benefit from Talkshoplive?

The Walmart Talk Shop Live can potentially benefit a wide range of people. It offers an exceptional way of promoting products that can complement traditional shopping methods. This makes it an ideal live shopping platform for anyone with reliable internet and who is interested in quality products.

talk shop live benefits

Here are some specific groups who might find it particularly beneficial:

  • Sellers: Display item details at the bottom of the screen, track sales while streaming, highlight key products during moments in the show, get access to viewership metrics, and interact with customers in real time.
  • Creators: Sellers can enlist people on their team to be producers who will work behind the screens. The producer or moderator can be part of the live stream without being on the screen, manage sales, pin lie comments, highlight items, and perform other duties.
  • Customers: Use the proprietary multi-embedded point-of-sale technology to purchase an item during a live show without interrupting the live shopping experience.

Part 3: Should You Start Talkshoplive Live Shopping Event?

TalkShopLive does more than just live streaming. Creators, hosts, and brands can broadcast live shows to demonstrate their products to viewers. On the other hand, viewers experience interactive shopping by chatting with the host, asking questions, and purchasing products directly within the live stream.

talk shop live beginners

As a social selling network, Talk Shop Live is a community of viewers who follow their favorite hosts, discover new products, and connect with other shoppers. Based on TalkShopLive reviews, here are the pros and cons of the platform:

Pros

  1. Convenient shopping experience: Shoppers can browse and buy products directly from the livestream.
  2. Interactive and engaging: Shoppers can ask questions, chat with the host and other viewers, and get product demonstrations
  3. Access to exclusive products and deals: Sellers can offer special deals and discounts available only during live streams
  4. Discover new products and brands: Shoppers get real-time recommendations from hosts and influencers.
  5. Sense of a Community: TalkShopLive fosters a sense of community where users connect

Cons

  • Limited product selection: The selection of products on TalkShopLive may be skewed towards certain categories.
  • Impulse buying: The fast-paced nature of live shows and persuasive hosts often leads to impulse purchases.
  • Potentially misleading claims: Some hosts may make misleading or exaggerated claims about their products

Deciding whether TalkShopLive is right for you will depend on your individual shopping habits and preferences. The platform is great for finding deals and discovering new products. It also helps in supporting creators and finding the right products. For sellers and brands, Talk Shop Live reviews indicate that the platform can help reach a wider audience and boost sales.

Part 4: Live Shop Hacks: Unleash AI Power for Sales Success

Choosing TalkShopLive as your live shopping platform keeps you on the right track. In addition to getting access to a wider audience, you also become more competitive in the market. However, it can be time-consuming and expensive to live stream all the time. This is where artificial intelligence (AI) promises a simplified future for sellers and creators. In particular, AI streamers can be used as a powerful tool for live shopping.

AI streamers are avatars that replicate human streamers, keeping your viewers engaged. They offer a unique advantage over traditional human hosts in that they are available 24/7 and work based on your product information. They also have multi-lingua and multi-tasking capabilities that allow you to serve diverse groups of audiences.

01 What is Virbo Live Streaming?

Virbo Live offers a host of AI streamers that you can use in your TalkShopLive shows to keep your viewers engaged. By automating live shopping events, Virbo Live promises to save you the costs and time often incurred when hiring a human streamer. You get access to AI-driven avatars or Vtubers that will interact with your audience, provide information about your products, and answer customer questions. This way, you can boost your revenue during live shopping events and address more customer needs.

virbo live

02 Why choose Virbo Live Shop

As live shopping becomes more common among buyers and sellers, choosing the right content is integral to success. Virbo Live allows you to experience cost-effective and multilingual AI streamers that will boost your revenues during your live shopping experience. By using Virbo Live, you can transform the live experience in the following ways:

1. Realistic AI-driven Avatars

Elevate your live shop engagement with an AI streamer or Vtuber that will mimic natural movement naturally when presenting and interacting with the audience. The AI-powered avatars mirror real-life nuances, including poses and attire. By being authentic and relatable, the AI streamers will make the live shopping experience as realistic as possible.

2. Multiple Languages and Accents

Integrate the right language and accent to match your audience through the AI streamers. By breaking the language barriers, the AI streamer allows you to reach a diverse audience and make sure they connect with your content.

3. AI Translation

Effortlessly translate your text into multiple languages and generate a script for your AI streamer. This broadens your product reach, allowing you to achieve a global live shopping experience for your target audience.

4. AI Live Shopping Script Generation

Generate a script for your AI streamer automatically, saving you time and effort. Allow your AI streamer to speak your mind and ensure a seamless flow of captivating content during the live shopping experience.

5. Customizable Q&A Repository

Create a personalized Q&A database for your AI streamer to connect more naturally with your audience. This feature allows you to set up automatic responses to questions, ensuring your viewers feel valued.

6. Microphone Integration for Voice-Driven AI

Get your AI-powered avatar to speak in real time by connecting and speaking into the microphone. What you speak into the microphone is automatically replicated by the AI streamer during the event.

7. Interaction Through Text

Trigger and get your AI streamer to speak based on your own written text. You only need to enter the text that you want and click Send. The AI streamer will then speech what you have typed.

8. Cloud-Based Operation

Virbo Live offers you more freedom with the cloud-based operation. All the features are available online, and you do not have to struggle downloading any software. Operate directly from the cloud and freely manage your product.

Conclusion

TalkShopLive offers sellers and shoppers a unique experience to sell and buy products during live shows. The platform is specially designed to help in the distribution, collaboration, and sharing of a truly shoppable and social video experience.

As a social-selling network, Talk Shop Live allows users to interact with each other and make informed purchase decisions. However, hiring a human streamer and preparing their content can be time-consuming and expensive. That’s why we recommend Virbo Live as the future of live-stream shopping. Get access to AI-powered avatars that will keep your viewers engaged while boosting your revenue from live-stream events.

Live Commerce Next Chapter: Can AI Unlock Its True Potential?

The world of e-commerce has gone through a tremendous transformation in the recent past, with terms like live commerce, live streaming, live shopping, and live chat becoming a norm. Streaming commerce has become popular and brands are looking for the best live tools to push their products in the market. Businesses that have taken advantage of live streaming e commerce report higher conversion rates and increased sales. In this article, we explore the concept of live streaming as successfully applied by different companies and how artificial intelligence is going to further transform this area of business.

Part 1: Background Information of Live Commerce

To get started, let’s define what is live ecommerce. Is it different from the ecommerce that most people know or just an enhanced version? Do you need any special tools to be successful in live stream ecommerce and how does it boost sales?

01 What is Live Commerce?

Live commerce is the act of selling products online via immersive live shopping platforms. Brands and creators use live commerce in the form of live and shoppable videos to sell their products while shoppers can interact with brands in real-time. In simpler terms, live stream commerce is like a customer watching a livestream event but can shop.

live commerce

To be successful with live e commerce, you would need certain tools like a live shopping platform, shopping cart integration, and live chat to give your viewers the ultimate user experience. This allows consumers to watch, talk, and shop your products from wherever they are and at any time.

02 Benefits of Ecommerce Live

The e commerce live streaming trend started in China, and spread to other parts of the world quickly. This was back in 2016 when the Chinese retail giant Alibaba launched its live stream shopping event that became an instant success. Within the first 20 minutes, Alibaba had generated over $7.5 billion in transaction value.

Although the same approach had been used by QVC Home Shopping Network years before, the real integration of internet live shopping started with Alibaba. From this success, several notable benefits of e-commerce live streaming can be realized:

  1. Sales Acceleration: Live commerce generates sales quicker by exposing brands and products to thousands of viewers in minutes
  2. Promotes Better Engagement: With people being 2x more likely to share videos with their friends and families compared to static ads, live commerce generates higher engagement than other forms of content.
  3. Encourages Impulse Buying: People are more likely to buy a product when they are involved in an exclusive even for fear of missing out on the limited-time offers.
  4. Builds Brand Awareness: Live commerce allows consumers to see the face behind the brand or the influencers pushing the products, which makes them connect more with the brand.

Part 2: Successful Case in Live Online Shopping: Transforming Brands through Engagement

The use of live commerce features has made significant impacts on business industries. From collaboration with influencers to engaging viewers in consultation, the following brands have transformed their engagement through live online shopping:

1. Michael Kors: Fashionable Collaboration Boosts Engagement

Michael Kors partnered with the popular influencer Aimee Song to host a live stream showcasing their new Spring collection. During the ecommerce live streaming event, Aimee styled various looks while offering insights and answering viewers’ questions.

aimee song

Achievement: The e commerce live streaming event garnered over 1 million views and increased website traffic by 300%. Michael Kors recorded that the sales of featured items surpassed expectations, as the dress that Aimee wore was sold out within minutes.

Lessons Drawn: Collaborations with relatable influencers can drive significant engagement and sales. The live stream event also demonstrated the importance of interactive elements like styling tips and real-time Q&A in fostering connections and building trust with customers.

2. Sephora: Beauty Unboxed with Community Building

Sephora leveraged streaming commerce to host makeup tutorials, product demonstrations, and expert sessions with brands like Fenty Beauty. During the live commerce event, viewers could purchase products directly from the stream and interact with each other via a live chat.

sephora

Achievement: The live commerce event boosted Sephora sales by 30% of the featured products. They also saw a 200% rise in engagement on their social media channels, increasing their brand awareness. The live chat fostered a sense of community as viewers could directly share tips and recommendations.

Lessons Drawn: Brands can create a powerful formula for success by combining education, entertainment, and community building. Live streaming e commerce provides valuable product information and real-time interactions that can be used to foster loyalty while building lasting communities.

3. Nike: Live Workouts Drive Brand Advocacy

Nike partnered with professional athletes and trainers to host live workout sessions on their app. The live commerce event allowed viewers to participate in the workouts at home, purchase featured Nike apparel and equipment, and interact with other users.

nike

Achievement: The live workouts event increased app downloads by 40% and sale of features products by 25%. Viewers could actively share their workout experiences during the live stream commerce, creating positive brand buzz and advocating for Nike products.

Lessons Drawn: Live stream commerce can go beyond mere product promotion by offering valuable experiences like workouts. By adding interactive elements and community engagement, sellers can fuel their brand advocacy and create loyal customers.

4. L’Oreal: Personalized Skincare Consultations

L’Oreal launched a live consultation service within its app. The live commerce feature allowed users to connect with dermatologists and beauty advisors for personalized skincare recommendations. They would then purchase recommended products directly from the consultation.

l’oreal

Achievement: The live consultations increased app usage by 50% and grew sales of recommended products by 35%. The e-commerce live-streaming event saw users appreciate the personalized advice they got and a seamless purchasing experience.

Lessons Drawn: Live commerce can be more than entertainment by offering valuable services like consultations. By engaging in personalized experiences, brands can increase customer satisfaction and loyalty, contributing to conversions and repeat purchases.

Part 3: Future Landscape: Live Streaming with AI

The evolution of live commerce is far from over. The next frontier lies in the seamless integration of artificial intelligence (AI), which promises an even more personalized and immersive shopping experience. With features like AI streamers and personalized product recommendations, brands are poised to benefit the most from these developments. Here is a tool that will help you take your live commerce experience to the next level.

01 Integrating Virbo Live for Live Commerce

Virbo Live offers cost-efficient and multilingual AI-driven avatars to boost your viewers’ experience during live shopping. By seamlessly integrating AI streamers into your live commerce events, you can boost your revenue by providing accurate product information and encouraging viewers to make a purchase. The avatars will make your live commerce more engaging, convenient, and interactive.

live-commerce-next-chapter-can-ai-unlock-its-true-potential-6.jpg

Advantages of Virbo Live Commerce:

  • Continuous 24/7 live commerce broadcasting without interruptions
  • Cost-effective streamers with lower personnel and equipment expenses
  • Reduced dependence on large human teams
  • Seamless language and accent translations to engage a diverse global audience
  • Stable and lag-free streaming performance
  • Enhanced content safety through AI-driven moderation.

02 Simplified Workflow and Better Viewer Experience with Virbo Live

To get started with Virbo Live, choose an appropriate AI avatar, generate the script, and go live. The process is simple and will take only a few minutes. Here is a detailed step-by-step guide :

Step 1 Create a Live Shopping Rooms

Log into Virbo Live and click “Create a Blank Livestream Room” or select a template from the available options to get started.

virbo live sign in

Step 2 Choose AI Streamers and Background

Select a virtual streamer from the virtual host library. Customize the avatar and the background to match your brand and live commerce event.

choose avatar

Step 3 Enter Text or Voice

Enter a script or upload your audio for the AI Avatar to seamlessly interact with the viewers. Virbo Live also offers an AI smart scriptwriter and AI translator for automatic script generation.

generate script

Step 4 Start Live Streaming

Click Start Live Streaming and connect your AI avatar to your live commerce platform using the OBS OBS software.

live stream

Step 5 Interact With the Audience

Activate the Interact With the Audience feature to allow the AI streamer to seamlessly engage your viewers without your involvement.

interact with audience

FAQs about Live Commerce

1. What are the drawbacks of live commerce?

Live commerce allows you to access a wider audience and boost sales revenue, but it comes with a few downsides too. You may have to deal with technical hiccups, poor audio quality, and viewers getting distracted or bored.

2. How do I succeed with live commerce streaming?

To succeed with live commerce streaming, you need to choose the right live shopping platform and keep your viewers engaged with the right content and interactions.

3. What is the difference between regular streaming and live commerce streaming?

Regular streaming involves uploading pre-recorded videos online for viewers to watch at a time of their choosing while live commerce streaming is real-time broadcasting while the video is being recorded.

4. Is live commerce streaming better than video recording?

Yes, live commerce streaming is usually more economical than pre-recorded streaming. It requires less resources and time to produce while keeping the viewers engaged.

Conclusion

Live commerce provides a unique opportunity for brands to reach more audiences and increase their sales revenue. While it has revolutionized online shopping, creating content for live commerce can be expensive and time-consuming. That’s why Virbo Live offers AI streamers to automate live commerce and allow brands to keep their viewers engaged at a lower cost. By leveraging artificial intelligence, you can enhance your viewers’ live shopping experience while getting the best out of the experience.

The world of e-commerce has gone through a tremendous transformation in the recent past, with terms like live commerce, live streaming, live shopping, and live chat becoming a norm. Streaming commerce has become popular and brands are looking for the best live tools to push their products in the market. Businesses that have taken advantage of live streaming e commerce report higher conversion rates and increased sales. In this article, we explore the concept of live streaming as successfully applied by different companies and how artificial intelligence is going to further transform this area of business.

Part 1: Background Information of Live Commerce

To get started, let’s define what is live ecommerce. Is it different from the ecommerce that most people know or just an enhanced version? Do you need any special tools to be successful in live stream ecommerce and how does it boost sales?

01 What is Live Commerce?

Live commerce is the act of selling products online via immersive live shopping platforms. Brands and creators use live commerce in the form of live and shoppable videos to sell their products while shoppers can interact with brands in real-time. In simpler terms, live stream commerce is like a customer watching a livestream event but can shop.

live commerce

To be successful with live e commerce, you would need certain tools like a live shopping platform, shopping cart integration, and live chat to give your viewers the ultimate user experience. This allows consumers to watch, talk, and shop your products from wherever they are and at any time.

02 Benefits of Ecommerce Live

The e commerce live streaming trend started in China, and spread to other parts of the world quickly. This was back in 2016 when the Chinese retail giant Alibaba launched its live stream shopping event that became an instant success. Within the first 20 minutes, Alibaba had generated over $7.5 billion in transaction value.

Although the same approach had been used by QVC Home Shopping Network years before, the real integration of internet live shopping started with Alibaba. From this success, several notable benefits of e-commerce live streaming can be realized:

  1. Sales Acceleration: Live commerce generates sales quicker by exposing brands and products to thousands of viewers in minutes
  2. Promotes Better Engagement: With people being 2x more likely to share videos with their friends and families compared to static ads, live commerce generates higher engagement than other forms of content.
  3. Encourages Impulse Buying: People are more likely to buy a product when they are involved in an exclusive even for fear of missing out on the limited-time offers.
  4. Builds Brand Awareness: Live commerce allows consumers to see the face behind the brand or the influencers pushing the products, which makes them connect more with the brand.

Part 2: Successful Case in Live Online Shopping: Transforming Brands through Engagement

The use of live commerce features has made significant impacts on business industries. From collaboration with influencers to engaging viewers in consultation, the following brands have transformed their engagement through live online shopping:

1. Michael Kors: Fashionable Collaboration Boosts Engagement

Michael Kors partnered with the popular influencer Aimee Song to host a live stream showcasing their new Spring collection. During the ecommerce live streaming event, Aimee styled various looks while offering insights and answering viewers’ questions.

aimee song

Achievement: The e commerce live streaming event garnered over 1 million views and increased website traffic by 300%. Michael Kors recorded that the sales of featured items surpassed expectations, as the dress that Aimee wore was sold out within minutes.

Lessons Drawn: Collaborations with relatable influencers can drive significant engagement and sales. The live stream event also demonstrated the importance of interactive elements like styling tips and real-time Q&A in fostering connections and building trust with customers.

2. Sephora: Beauty Unboxed with Community Building

Sephora leveraged streaming commerce to host makeup tutorials, product demonstrations, and expert sessions with brands like Fenty Beauty. During the live commerce event, viewers could purchase products directly from the stream and interact with each other via a live chat.

sephora

Achievement: The live commerce event boosted Sephora sales by 30% of the featured products. They also saw a 200% rise in engagement on their social media channels, increasing their brand awareness. The live chat fostered a sense of community as viewers could directly share tips and recommendations.

Lessons Drawn: Brands can create a powerful formula for success by combining education, entertainment, and community building. Live streaming e commerce provides valuable product information and real-time interactions that can be used to foster loyalty while building lasting communities.

3. Nike: Live Workouts Drive Brand Advocacy

Nike partnered with professional athletes and trainers to host live workout sessions on their app. The live commerce event allowed viewers to participate in the workouts at home, purchase featured Nike apparel and equipment, and interact with other users.

nike

Achievement: The live workouts event increased app downloads by 40% and sale of features products by 25%. Viewers could actively share their workout experiences during the live stream commerce, creating positive brand buzz and advocating for Nike products.

Lessons Drawn: Live stream commerce can go beyond mere product promotion by offering valuable experiences like workouts. By adding interactive elements and community engagement, sellers can fuel their brand advocacy and create loyal customers.

4. L’Oreal: Personalized Skincare Consultations

L’Oreal launched a live consultation service within its app. The live commerce feature allowed users to connect with dermatologists and beauty advisors for personalized skincare recommendations. They would then purchase recommended products directly from the consultation.

l’oreal

Achievement: The live consultations increased app usage by 50% and grew sales of recommended products by 35%. The e-commerce live-streaming event saw users appreciate the personalized advice they got and a seamless purchasing experience.

Lessons Drawn: Live commerce can be more than entertainment by offering valuable services like consultations. By engaging in personalized experiences, brands can increase customer satisfaction and loyalty, contributing to conversions and repeat purchases.

Part 3: Future Landscape: Live Streaming with AI

The evolution of live commerce is far from over. The next frontier lies in the seamless integration of artificial intelligence (AI), which promises an even more personalized and immersive shopping experience. With features like AI streamers and personalized product recommendations, brands are poised to benefit the most from these developments. Here is a tool that will help you take your live commerce experience to the next level.

01 Integrating Virbo Live for Live Commerce

Virbo Live offers cost-efficient and multilingual AI-driven avatars to boost your viewers’ experience during live shopping. By seamlessly integrating AI streamers into your live commerce events, you can boost your revenue by providing accurate product information and encouraging viewers to make a purchase. The avatars will make your live commerce more engaging, convenient, and interactive.

live-commerce-next-chapter-can-ai-unlock-its-true-potential-6.jpg

Advantages of Virbo Live Commerce:

  • Continuous 24/7 live commerce broadcasting without interruptions
  • Cost-effective streamers with lower personnel and equipment expenses
  • Reduced dependence on large human teams
  • Seamless language and accent translations to engage a diverse global audience
  • Stable and lag-free streaming performance
  • Enhanced content safety through AI-driven moderation.

02 Simplified Workflow and Better Viewer Experience with Virbo Live

To get started with Virbo Live, choose an appropriate AI avatar, generate the script, and go live. The process is simple and will take only a few minutes. Here is a detailed step-by-step guide :

Step 1 Create a Live Shopping Rooms

Log into Virbo Live and click “Create a Blank Livestream Room” or select a template from the available options to get started.

virbo live sign in

Step 2 Choose AI Streamers and Background

Select a virtual streamer from the virtual host library. Customize the avatar and the background to match your brand and live commerce event.

choose avatar

Step 3 Enter Text or Voice

Enter a script or upload your audio for the AI Avatar to seamlessly interact with the viewers. Virbo Live also offers an AI smart scriptwriter and AI translator for automatic script generation.

generate script

Step 4 Start Live Streaming

Click Start Live Streaming and connect your AI avatar to your live commerce platform using the OBS OBS software.

live stream

Step 5 Interact With the Audience

Activate the Interact With the Audience feature to allow the AI streamer to seamlessly engage your viewers without your involvement.

interact with audience

FAQs about Live Commerce

1. What are the drawbacks of live commerce?

Live commerce allows you to access a wider audience and boost sales revenue, but it comes with a few downsides too. You may have to deal with technical hiccups, poor audio quality, and viewers getting distracted or bored.

2. How do I succeed with live commerce streaming?

To succeed with live commerce streaming, you need to choose the right live shopping platform and keep your viewers engaged with the right content and interactions.

3. What is the difference between regular streaming and live commerce streaming?

Regular streaming involves uploading pre-recorded videos online for viewers to watch at a time of their choosing while live commerce streaming is real-time broadcasting while the video is being recorded.

4. Is live commerce streaming better than video recording?

Yes, live commerce streaming is usually more economical than pre-recorded streaming. It requires less resources and time to produce while keeping the viewers engaged.

Conclusion

Live commerce provides a unique opportunity for brands to reach more audiences and increase their sales revenue. While it has revolutionized online shopping, creating content for live commerce can be expensive and time-consuming. That’s why Virbo Live offers AI streamers to automate live commerce and allow brands to keep their viewers engaged at a lower cost. By leveraging artificial intelligence, you can enhance your viewers’ live shopping experience while getting the best out of the experience.

Review of LazLive Live Selling Platform [With Guide]

Live shopping on platforms like **LazLive has become a major trend in Southeast Asian regions such as Malaysia. This shopping method involves hosts showcasing and selling their products to viewers in the live videos. Established companies and startups are entering the market to capitalize on this trend.

However, there is a need for tools to make cohesive and better content for seamless live streaming. This article will give you a comprehensive preview of the LazLive live-selling platform. We will also discuss a tool that will help you optimize your live selling experience by creating optimized content.

enhancing-knowledge-about-lazlive-live-selling-1.jpg

Part 1. A Basic Preview of LazLive Shopping Platform

Many content creators usually connect with their audience through live streaming. Audiences all around the world like to engage with sellers to buy products. For this purpose, LazLive provides an interactive experience with its live-streaming feature. Plus, it offers a compelling product line to its users to cater to everyone’s needs. Their products include basic necessities, self-care, entertainment, and fashion products.

Along with the diverse product range, the main interface of this live-streaming app is user-friendly. You will find vouchers and exclusive discounts on the main interface of this platform. Also, there is a search tab for ease, allowing you to search specific product names.

enhancing-knowledge-about-lazlive-live-selling-2.jpg

Reviews of Sellers and Buyers on LazLive Shopping

Throughout the internet, you will mostly find negative reviews about this platform. According to users’ responses, the app has insufficient product information. Buyers have to spend extra time watching uninterested products on this Lazada live selling platform. Besides this, sometimes the platform delivers the wrong item that is hard to return.

Sellers of products can’t schedule live streaming on this live shopping platform. Based on seller reviews, the app’s live stream performance does not meet basic standards. With all the responses in line, LazLive still has considerable user inflow and outflow in the Southeast Asian region.

How is LazLive a Good Option for Live Selling?

LazLive can be a good option for startups and small businesses looking for a cheap platform to grow. It can help in brand marketing and selling products by providing the following benefits:

  1. You can interact with customers directly with this live-streaming platform.
  2. This live shopping platform features your product in 360°.
  3. Users can have real-time purchasing options with this live-streaming platform.
  4. It helps you to promote vouchers and endorse your featured products through live streams.

Part 2. How To Create the Perfect Livestream Selling Environment in LazLive?

You can make your brand attractive and likable with live stream selling. It is a two-way communication that enhances the loyalty of customers. With some tips, you can make the selling environment more attractive in LazLive. Follow the below tips to create a perfect livestream selling environment:

1. Plan Your Content

Sellers should plan attractive content and storylines for live streaming. This content should be informative and engaging for the audience. Developing a script or outline will optimize your livestream presentation. You can present the features and benefits of the product to attract the audience.

enhancing-knowledge-about-lazlive-live-selling-3.jpg

2. Increase Your Audience Engagement With Live Giveaways

Audience engagement on live streams can increase through running giveaway campaigns. It will make your audience excited to try your products. Live-selling platforms such as LazLive offer live-stream vouchers to win customers’ attention. With the help of this feature, you can create anticipation among the audience for your future livestream.

enhancing-knowledge-about-lazlive-live-selling-4.jpg

3. Promote Live Sale Before and After

It is essential to create hype around your selling events. You can share video ad teasers on social media platforms and email your target leads to promote your stream. Lazada’s live selling platform provides a sharing option to help you promote your live sale. Also, you can encourage your audience to share live videos while streaming.

enhancing-knowledge-about-lazlive-live-selling-5.jpg

4. Use the Power of Influencers

Influencers can engage their followers and empower them to buy products. These influencers might help you increase the efficiency of the live-selling Lazada events. You should collaborate with influencers who have loyal followers to boost your brand image.

enhancing-knowledge-about-lazlive-live-selling-6.jpg

5. Select a Sophisticated Livestreaming Tool

You can use a livestreaming tool to effectively showcase your product. Tools have some features to facilitate you in creating professional-looking live streams. With this, you don’t need to generate live-stream videos from scratch. Wondershare Virbo Live is one of those tools that has advanced features, allowing you to make engaging videos.

enhancing-knowledge-about-lazlive-live-selling-7.jpg

Get Started Online Free Download

Part 3. Improve Live Selling Revenue in LazLive With Wondershare Virbo Live

As mentioned earlier, one of the most important elements for successful live selling is selecting the right tool for streaming. When it comes to improving revenue, you can integrate some features in streams to generate sales. Streamers can look to incorporate engaging concepts and visuals to attract the audience. Wondershare Virbo Live offers AI-driven avatars to create a visually engaging atmosphere during live events.

These AI avatars or VTubers can perfectly mimic natural movements to engage the buyers. This will ensure authenticity and connection in every interaction during live shopping. You can also use multiple language features of the tool to break language barriers. With the help of such language options, you can reach a diverse audience through a single platform.

Noting the Best Features of Wondershare Virbo Live

  1. It offers a customizable Q&A repository to set an automatic response to audience questions. It instantly helps users interact with their audience by answering their most frequently asked questions.
  2. This tool allows microphone integration to drive AI streamers to speak in real-time. Not only does this promote live audience interaction, but it is also a great way to keep actual identity behind the curtains.
  3. Wondershare Virbo Live is compatible with many platforms like YouTube and TikTok. It also supports live streaming on LazLive, Shopee, and similar platforms.

Steps To Create Stream Room Using Wondershare Virbo Live

Sellers can use this tool to create optimized live-stream videos for audiences. Below are the steps to create a stream room using Wondershare Virbo Live:

  • Step 1. Access Tool To Create Stream Room

Firstly, access this tool online by visiting the official website on your browser. Open its main interface and click the “Create Stream Room Now” button on the left.

enhancing-knowledge-about-lazlive-live-selling-8.jpg

Get Started Online Free Download

  • Step 2. Create a Blank Live Stream Room

Upon reaching a new window, hit the “Create a Blank Live Stream Room” button at the top of the screen. Next, you will find many options to help you create a personalized video stream.

enhancing-knowledge-about-lazlive-live-selling-9.jpg

  • Step 3. Choose Your Required AI Avatar

Once you reach the editing window, select the “AI avatars” tab on the top. A dialog box will open with different avatars in different dresses and poses. Then, as required, choose any of them, and it will appear on the right side of the screen.

enhancing-knowledge-about-lazlive-live-selling-10.jpg

  • Step 4. Adjust Changes in Background

Afterward, opt for the “Background” tab to choose a background for product representation. You can choose different options or add your personalized background with the “Upload background” option.

enhancing-knowledge-about-lazlive-live-selling-11.jpg

  • Step 5. Add Script for Livestream Video

To add the script for the live stream video, you are provided with 3 different scenarios. If you intend to have more human interaction, go to the respective section. Select the appropriate sub-section through which you want to interact with your audience. If you go for “Text,” add the text, which will be limited to 1000 words or less. Set up the dubbing audio using the respective option on the top.

On the other hand, you can define the language through the “Translate to” menu and click “Translate.” If you are not going to translate the text, click “Add text” to conclude by adding the script for the live stream video.

enhancing-knowledge-about-lazlive-live-selling-12.jpg

  • Step 6. Initiate Livestreaming of Your Products

After defining all settings, press the “Start Livestream” button at the top right to start interacting with your customers.

enhancing-knowledge-about-lazlive-live-selling-13.jpg

Conclusion

Platforms like LazLive will allow you to do live streaming with its easy-to-use interface. This platform allows you to interact with the target audience to increase revenue. We recommend using tools like Wondershare Virbo Live to polish your streams further. It is an AI-powered tool that can help you create live-streaming videos in multiple languages to make your streaming effective.

Live shopping on platforms like **LazLive has become a major trend in Southeast Asian regions such as Malaysia. This shopping method involves hosts showcasing and selling their products to viewers in the live videos. Established companies and startups are entering the market to capitalize on this trend.

However, there is a need for tools to make cohesive and better content for seamless live streaming. This article will give you a comprehensive preview of the LazLive live-selling platform. We will also discuss a tool that will help you optimize your live selling experience by creating optimized content.

enhancing-knowledge-about-lazlive-live-selling-1.jpg

Part 1. A Basic Preview of LazLive Shopping Platform

Many content creators usually connect with their audience through live streaming. Audiences all around the world like to engage with sellers to buy products. For this purpose, LazLive provides an interactive experience with its live-streaming feature. Plus, it offers a compelling product line to its users to cater to everyone’s needs. Their products include basic necessities, self-care, entertainment, and fashion products.

Along with the diverse product range, the main interface of this live-streaming app is user-friendly. You will find vouchers and exclusive discounts on the main interface of this platform. Also, there is a search tab for ease, allowing you to search specific product names.

enhancing-knowledge-about-lazlive-live-selling-2.jpg

Reviews of Sellers and Buyers on LazLive Shopping

Throughout the internet, you will mostly find negative reviews about this platform. According to users’ responses, the app has insufficient product information. Buyers have to spend extra time watching uninterested products on this Lazada live selling platform. Besides this, sometimes the platform delivers the wrong item that is hard to return.

Sellers of products can’t schedule live streaming on this live shopping platform. Based on seller reviews, the app’s live stream performance does not meet basic standards. With all the responses in line, LazLive still has considerable user inflow and outflow in the Southeast Asian region.

How is LazLive a Good Option for Live Selling?

LazLive can be a good option for startups and small businesses looking for a cheap platform to grow. It can help in brand marketing and selling products by providing the following benefits:

  1. You can interact with customers directly with this live-streaming platform.
  2. This live shopping platform features your product in 360°.
  3. Users can have real-time purchasing options with this live-streaming platform.
  4. It helps you to promote vouchers and endorse your featured products through live streams.

Part 2. How To Create the Perfect Livestream Selling Environment in LazLive?

You can make your brand attractive and likable with live stream selling. It is a two-way communication that enhances the loyalty of customers. With some tips, you can make the selling environment more attractive in LazLive. Follow the below tips to create a perfect livestream selling environment:

1. Plan Your Content

Sellers should plan attractive content and storylines for live streaming. This content should be informative and engaging for the audience. Developing a script or outline will optimize your livestream presentation. You can present the features and benefits of the product to attract the audience.

enhancing-knowledge-about-lazlive-live-selling-3.jpg

2. Increase Your Audience Engagement With Live Giveaways

Audience engagement on live streams can increase through running giveaway campaigns. It will make your audience excited to try your products. Live-selling platforms such as LazLive offer live-stream vouchers to win customers’ attention. With the help of this feature, you can create anticipation among the audience for your future livestream.

enhancing-knowledge-about-lazlive-live-selling-4.jpg

3. Promote Live Sale Before and After

It is essential to create hype around your selling events. You can share video ad teasers on social media platforms and email your target leads to promote your stream. Lazada’s live selling platform provides a sharing option to help you promote your live sale. Also, you can encourage your audience to share live videos while streaming.

enhancing-knowledge-about-lazlive-live-selling-5.jpg

4. Use the Power of Influencers

Influencers can engage their followers and empower them to buy products. These influencers might help you increase the efficiency of the live-selling Lazada events. You should collaborate with influencers who have loyal followers to boost your brand image.

enhancing-knowledge-about-lazlive-live-selling-6.jpg

5. Select a Sophisticated Livestreaming Tool

You can use a livestreaming tool to effectively showcase your product. Tools have some features to facilitate you in creating professional-looking live streams. With this, you don’t need to generate live-stream videos from scratch. Wondershare Virbo Live is one of those tools that has advanced features, allowing you to make engaging videos.

enhancing-knowledge-about-lazlive-live-selling-7.jpg

Get Started Online Free Download

Part 3. Improve Live Selling Revenue in LazLive With Wondershare Virbo Live

As mentioned earlier, one of the most important elements for successful live selling is selecting the right tool for streaming. When it comes to improving revenue, you can integrate some features in streams to generate sales. Streamers can look to incorporate engaging concepts and visuals to attract the audience. Wondershare Virbo Live offers AI-driven avatars to create a visually engaging atmosphere during live events.

These AI avatars or VTubers can perfectly mimic natural movements to engage the buyers. This will ensure authenticity and connection in every interaction during live shopping. You can also use multiple language features of the tool to break language barriers. With the help of such language options, you can reach a diverse audience through a single platform.

Noting the Best Features of Wondershare Virbo Live

  1. It offers a customizable Q&A repository to set an automatic response to audience questions. It instantly helps users interact with their audience by answering their most frequently asked questions.
  2. This tool allows microphone integration to drive AI streamers to speak in real-time. Not only does this promote live audience interaction, but it is also a great way to keep actual identity behind the curtains.
  3. Wondershare Virbo Live is compatible with many platforms like YouTube and TikTok. It also supports live streaming on LazLive, Shopee, and similar platforms.

Steps To Create Stream Room Using Wondershare Virbo Live

Sellers can use this tool to create optimized live-stream videos for audiences. Below are the steps to create a stream room using Wondershare Virbo Live:

  • Step 1. Access Tool To Create Stream Room

Firstly, access this tool online by visiting the official website on your browser. Open its main interface and click the “Create Stream Room Now” button on the left.

enhancing-knowledge-about-lazlive-live-selling-8.jpg

Get Started Online Free Download

  • Step 2. Create a Blank Live Stream Room

Upon reaching a new window, hit the “Create a Blank Live Stream Room” button at the top of the screen. Next, you will find many options to help you create a personalized video stream.

enhancing-knowledge-about-lazlive-live-selling-9.jpg

  • Step 3. Choose Your Required AI Avatar

Once you reach the editing window, select the “AI avatars” tab on the top. A dialog box will open with different avatars in different dresses and poses. Then, as required, choose any of them, and it will appear on the right side of the screen.

enhancing-knowledge-about-lazlive-live-selling-10.jpg

  • Step 4. Adjust Changes in Background

Afterward, opt for the “Background” tab to choose a background for product representation. You can choose different options or add your personalized background with the “Upload background” option.

enhancing-knowledge-about-lazlive-live-selling-11.jpg

  • Step 5. Add Script for Livestream Video

To add the script for the live stream video, you are provided with 3 different scenarios. If you intend to have more human interaction, go to the respective section. Select the appropriate sub-section through which you want to interact with your audience. If you go for “Text,” add the text, which will be limited to 1000 words or less. Set up the dubbing audio using the respective option on the top.

On the other hand, you can define the language through the “Translate to” menu and click “Translate.” If you are not going to translate the text, click “Add text” to conclude by adding the script for the live stream video.

enhancing-knowledge-about-lazlive-live-selling-12.jpg

  • Step 6. Initiate Livestreaming of Your Products

After defining all settings, press the “Start Livestream” button at the top right to start interacting with your customers.

enhancing-knowledge-about-lazlive-live-selling-13.jpg

Conclusion

Platforms like LazLive will allow you to do live streaming with its easy-to-use interface. This platform allows you to interact with the target audience to increase revenue. We recommend using tools like Wondershare Virbo Live to polish your streams further. It is an AI-powered tool that can help you create live-streaming videos in multiple languages to make your streaming effective.

Reviewing the Live Streaming Shopping Industry in China

Stores are now trying flashy ways to connect with customers in a competitive market. Among those ways, livestream shopping is a cool trend with a fun shopping experience. It became trendy in China in 2020 when the pandemic led to a physical market shutdown. This unfortunate incident led to the growth of the digital industry worldwide, becoming a blessing in disguise.

China’s live shopping keeps growing because of its diversity and advanced AI technology. Learn about how this live shopping experience has developed across the border through this review article.

china live shopping developing dynamics

Part 1. The Basic Concept of Livestream Shopping: What It Is?

Livestream shopping is a practice that involves product promotion through a live video. This innovative concept creates an engaging environment for shopping through live video entertainment. Unlike traditional e-commerce, livestream shopping encourages active audience participation. As a result, viewers can get real-time product demonstrations and responses from the hosts.

Now that you know the concept of livestream shopping in China, let’s head to its requirements. You don’t need any physical platform as it operates completely online. Navigate through this section to learn about the requirements for successful livestream shopping:

1. Video Equipment

You need a fine camera to ensure clear video for high-quality product display. Also, there should be a tripod stand to keep this camera stable and cover multiple angles. You may also use ring lights or LED panels, as good lighting is crucial for better visibility.

2. Audio Equipment

Make sure to use an external microphone, as a dedicated one ensures better audio quality. Also, a hands-free microphone makes operability easier for hosts moving around in the live stream.

3. Live Streaming Setup

You must have a computer to handle streaming software and many applications. Use any of the streaming software, but make sure to have a strong internet connection. You also need a platform that supports live-stream shopping, like Facebook or TikTok.

4. Monitoring and Analytics Tools

You need multiple-screen monitors to keep an eye on the live stream, chat, and any content. Plus, make use of an analytics tool to track viewer engagement and other relevant metrics. Considering all these factors, it is clear that you do not require a physical brand store to run a live campaign. Anyone can conduct live selling China sessions with products.

Part 2. China Live Shopping: Is It Booming or Devaluing?

Livestream shopping took an exciting turn in its success and productivity. It didn’t just happen to grow on its own; there’s a whole course of action and history behind it. To make your understanding clearer, read this brief history of China’s live shopping:

History of China Livestream Shopping

The start of promoting and selling products through live video occurred in China in 2016. The giant social platform “Taobao “ introduced the concept of live-streaming e-commerce. This trend came to the attention of millions of Chinese consumers. Also, it appeared to be a convenient way, as everyone got smartphones and payment cards for easy procession.

Consequently, the COVID-19 pandemic proved to favor this shopping trend. This was because the physical market was almost shut down completely. Thus, China’s live shopping took growth progress to approximately $352 billion by 2021. Yet, there reached a point when it slowed down and devalued. Here are some of the critical reasons for the brief downfall of livestream shopping in China:

  1. **Saturated Market:**The market became overcrowded with the gradual increase in livestream shopping. The increased competition among hosts led to its saturation and the pause in its growth.
  2. **Consumer Fatigue:**Continuous exposure to livestream shopping events made consumers less enthusiastic. Also, regular promotional messages and a lack of variety made them lose interest.
  3. **Scandals:**Mismanagement of live stream events and fraudulent practices hurt audiences’ trust. It made this shopping method less reliable and trustworthy in viewers’ eyes.
  4. Decreasing Innovation:Live stream shopping in China gained sudden popularity. Yet, it no longer remained unique when more competition entered the market. It led to a decline in the excitement and engagement of consumers.

Rise of China Live Shopping With Advancement in Technology

As we discussed the downfall of live-streaming shopping in China, there is another point to ponder. The lack of technology was the main factor for all those reasons for downfall. With the advancement of AI and virtual avatars, it has again taken the pace of growth. These new technological systems are offering more versatility and security in livestream shopping.

According to Statista , there is a gradual increase in livestream shoppers in China. This increase can be seen in the comparison chart pasted below:

reviewing statistical improvement china live shopping

A Chinese tech giant “Tencent” adapted to the challenges of this shopping trend. They released an in-app shopping feature in the “WeChat ” messaging service. It led to a gross profit of almost $14 billion in the overall valuation. Moreover, several tools are now working in favor of livestream shopping, increasing users’ diversity. Provided are three essential types of tools serving in this industry:

1. Social Platforms

Some trending social media platforms like Facebook and TikTok represent different marketing features. The audience is already there, so you just need to go live to catch their attention.

2. Production Tools

These tools can improve your production experience, leading to better conversion rates. Some even let you stream across multiple platforms and get comments.

3. E-commerce Tools

The focus of this type of tool, like Shopify, is on the buying and delivering process. They handle things like bundling, discounts, cart management, and more. Their assistive role in developing live shopping systems is evident across the market.

Provided next is resourceful data obtained from a platform, ECDB , showing the live commerce platforms used across China. The obtained data has been gathered against a decided sample space during the year 2022:

usage of china live commerce platforms

This statistical comparison can verify all the advancements in live selling in China. The following table shows countries with the most livestream e-commerce shoppers:

Asia-Pacific Region Countries Percentage of Livestream Ecommerce Shoppers
China 77
India 75
Thailand 72
Indonesia 69
Japan 32
Australia 22

Part 3. Wondershare Virbo Live: A New Direction to Innovation in China Live Shopping

As technology progressed, Wondershare Virbo emerged as the pioneer to embrace this progression. Its live streaming feature adapts cutting-edge technology to redefine the streaming experience. The tool offers AI-driven avatars that conduct live shopping events on social media. Also, it incorporates various languages and accents to ensure global reach. This feature enables businesses to connect with audiences worldwide.

Wondershare Virbo Live ensures compatibility with many social apps like YouTube, Facebook, Instagram, and more. Plus, this tool safeguards against unpredictable content issues during live shopping scenarios. Users can get continuous 24/7 broadcasting without interruptions. You can use AI streamers with natural movements in different attire and ethnicities to provide realistic content.

Key Features of Wondershare Virbo Live

  1. Virbo Live introduces a personalized Q&A database for businesses. They can set up automatic responses and connect with their audience intelligently.
  2. It offers cloud-based operation to its users to enjoy flexibility. Businesses can manage their products without downloading them.
  3. You can enter text to trigger AI streamers. This allows for real-time interaction through text input within live streams.
  4. The online tool goes beyond language barriers with AI translation. It translates text into multiple languages and generates multi-lingual AI streamers.
  5. AI live shopping script generation creates shopping scripts during live streaming.

Get Started Online Free Download

Steps of Creating a Stream Room in Wondershare Virbo Live

Creating a China live shopping stream room is easy with Wondershare Virbo Live. Following is the step-by-step guidance to promote your Chinese products using this tool:

Step 1. Get the Tool Online To Make Stream Room

Begin by accessing the tool online through your favorite web browser. From its official website, open the main interface of Wondershare Virbo Live. On this page, hit the “Create Stream Room Now” button on the left side of the screen.

start creating stream room virbo

Get Started Online Free Download

  • Step 2. Start Creating a Blank Livestream Room

Once you’ve accessed the editing window of the tool, you can customize your AI avatars. Now, click the “Create a Blank Livestream Room” button at the top middle of the screen. Afterward, you’ll find a new window with many options for customizing your livestream setup.

proceed to set up stream room

  • Step 3. Select Your Preferred AI Avatar

In the upcoming window, navigate to the top-right and opt for the “AI Avatars” tab. A dialog box will open with different avatars in different poses and dresses. Choose any of them according to your requirements, and it will appear on the right side of the screen.

select ai avatar for video

  • Step 4. Make Changes in the Background

Next, tap the “Background” tab and select the background for product representation from various categories. Here, opt for one of them to move forward with this live-streaming process.

change live streaming background

  • Step 5. Insert the Text Prompt or Access AI Smart Script

Afterward, move to the text box on the window’s left side to enter the text. Type in or paste any dubbing script in the text section. Also, you can prompt the tool to create automated scripts with an AI smart script. For this purpose, scroll down the page and press the “AI smart script” button.

add script for live stream video

  • Step 6. Begin Live Streaming of Your Products

You are ready for live streaming once you’ve selected all the required things. Press the “Start livestream” button at the top right and see your inputs come to life.

start live stream across selected platform

Conclusion

Live shopping in China proved to be an effective solution for the market. Advanced AI technology has made its success rate even more promising. We have informed you of the various options you can use to upscale livestream shopping. Moreover, you know that Wondershare Virbo Live is the ultimate solution to raising the bar of live selling toward success.

Part 3. Wondershare Virbo Live: A New Direction to Innovation in China Live Shopping

As technology progressed, Wondershare Virbo emerged as the pioneer to embrace this progression. Its live streaming feature adapts cutting-edge technology to redefine the streaming experience. The tool offers AI-driven avatars that conduct live shopping events on social media. Also, it incorporates various languages and accents to ensure global reach. This feature enables businesses to connect with audiences worldwide.

Wondershare Virbo Live ensures compatibility with many social apps like YouTube, Facebook, Instagram, and more. Plus, this tool safeguards against unpredictable content issues during live shopping scenarios. Users can get continuous 24/7 broadcasting without interruptions. You can use AI streamers with natural movements in different attire and ethnicities to provide realistic content.

Key Features of Wondershare Virbo Live

  1. Virbo Live introduces a personalized Q&A database for businesses. They can set up automatic responses and connect with their audience intelligently.
  2. It offers cloud-based operation to its users to enjoy flexibility. Businesses can manage their products without downloading them.
  3. You can enter text to trigger AI streamers. This allows for real-time interaction through text input within live streams.
  4. The online tool goes beyond language barriers with AI translation. It translates text into multiple languages and generates multi-lingual AI streamers.
  5. AI live shopping script generation creates shopping scripts during live streaming.

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Steps of Creating a Stream Room in Wondershare Virbo Live

Creating a China live shopping stream room is easy with Wondershare Virbo Live. Following is the step-by-step guidance to promote your Chinese products using this tool:

Step 1. Get the Tool Online To Make Stream Room

Begin by accessing the tool online through your favorite web browser. From its official website, open the main interface of Wondershare Virbo Live. On this page, hit the “Create Stream Room Now” button on the left side of the screen.

start creating stream room virbo

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  • Step 2. Start Creating a Blank Livestream Room

Once you’ve accessed the editing window of the tool, you can customize your AI avatars. Now, click the “Create a Blank Livestream Room” button at the top middle of the screen. Afterward, you’ll find a new window with many options for customizing your livestream setup.

proceed to set up stream room

  • Step 3. Select Your Preferred AI Avatar

In the upcoming window, navigate to the top-right and opt for the “AI Avatars” tab. A dialog box will open with different avatars in different poses and dresses. Choose any of them according to your requirements, and it will appear on the right side of the screen.

select ai avatar for video

  • Step 4. Make Changes in the Background

Next, tap the “Background” tab and select the background for product representation from various categories. Here, opt for one of them to move forward with this live-streaming process.

change live streaming background

  • Step 5. Insert the Text Prompt or Access AI Smart Script

Afterward, move to the text box on the window’s left side to enter the text. Type in or paste any dubbing script in the text section. Also, you can prompt the tool to create automated scripts with an AI smart script. For this purpose, scroll down the page and press the “AI smart script” button.

add script for live stream video

  • Step 6. Begin Live Streaming of Your Products

You are ready for live streaming once you’ve selected all the required things. Press the “Start livestream” button at the top right and see your inputs come to life.

start live stream across selected platform

Conclusion

Live shopping in China proved to be an effective solution for the market. Advanced AI technology has made its success rate even more promising. We have informed you of the various options you can use to upscale livestream shopping. Moreover, you know that Wondershare Virbo Live is the ultimate solution to raising the bar of live selling toward success.

Also read:

  • Title: Updated In 2024, How To Perform a Successful Streaming on Twitch
  • Author: Jeff
  • Created at : 2024-05-19 02:23:38
  • Updated at : 2024-05-20 02:23:38
  • Link: https://ai-live-streaming.techidaily.com/updated-in-2024-how-to-perform-a-successful-streaming-on-twitch/
  • License: This work is licensed under CC BY-NC-SA 4.0.
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Updated In 2024, How To Perform a Successful Streaming on Twitch