Updated Best Live Streaming Platforms To Engage Audiences and Increase Viewership

Updated Best Live Streaming Platforms To Engage Audiences and Increase Viewership

Jeff Lv8

Best Live Streaming Platforms To Engage Audiences and Increase Viewership

Today, there are lots of live-streaming sites for different needs and likes. Each of them has unique features that make them different in the market. Plus, each offers different functionalities as they can be used for gaming, fun, and learning.

Read this article to explore the best live-streaming websites based on their functionalities. This insight will help you choose the best one that fits your preferences and requirements.

top-live-streaming-platforms-with-types-1.jpg

Part 1. Recognizing the Different Types of Live Streaming Platforms

As live streaming is getting popular, people now watch videos online for entertainment. In addition to fun, the top live-streaming platforms are used in many different areas like entertainment and education. Let us recognize these types and what makes them separate to understand them better:

1. Live Shopping Streaming Platforms

The online places to shop while watching live videos are called live shopping streaming platforms. Through such shopping streams, sellers can directly interact with the buyers to generate revenue.

2. Music and Podcast Streaming Platforms

These are websites or apps where you can listen to music and podcasts. You can make playlists and explore different types of audio content on these streaming sites.

3. Live Gaming Streaming Platforms

For people who love video games, these live-streaming sites are perfect. Game lovers can watch their favorite streamers play games live and have a chat with them.

4. Live TV Series Streaming Platforms

With these platforms, you can watch your favorite TV shows live or catch up on episodes you missed. Plus, they can work like regular TV, but you can watch online without cable.

5. Live Sports Streaming Platforms

If you’re a sports fan, these top live-streaming sites are fit for you. They show live sports events worldwide, so you can watch games in real-time.

Part 2. The Best Live Shopping Live Streaming Platform in 2024

Let’s understand what live shopping is before discussing the best live-streaming websites . Live shopping combines fun and entertainment with online shopping. You can see products showcased in real time and chat with the hosts. This section will discuss the top live shopping sites and see what makes them stand out.

1. TikTok Shop

If you are a TikTok enthusiast, you can shop here without leaving the app. It is built right into the platform to let brands connect with people in a fun way. Sellers can sell things and talk to their customers in one place.

top-live-streaming-platforms-with-types-2.jpg

2. Facebook Live

Facebook Live lets businesses talk to their followers right away. Plus, going live on your Facebook Page helps more people see your brand. Other than that, the features of live polls and featured links make the conversation enjoyable.

top-live-streaming-platforms-with-types-3.jpg

Make Impressive Live Streaming Content With Wondershare Virbo Live

Using the power of live streaming is essential to maximize revenue in this competitive e-commerce market. With the emergence of many live shopping platforms, it is vital to make your content stand out. To do so, Wondershare Virbo Live can help you create professional live-stream videos to sell products on any platform. It simplifies the setup of your live stream selling system with special tools.

Unlike other platforms, you can stream your live videos on multiple platforms at once to reach more people. Also, its AI script generation feature saves time and keeps your audience engaged with targeted speech. The platform operates directly from the cloud, eliminating the need for downloads. Users can also utilize the platform’s AI-driven avatars to host live shopping events.

Key Features of Wondershare Virbo Live

  1. AI Avatars: Wondershare Virbo Live offers AI avatars that speak multiple languages to appeal to a diverse global audience.
  2. Support For Variety of Languages: It supports languages like English, Chinese, French, German, and Japanese. This versatility makes it easier for viewers worldwide to understand your content.
  3. Q&A Library: The customized Q&A dataset allows you to tackle customer queries instantly.

Steps of Creating a Stream Room for Live Shopping on Wondershare Virbo Live

Creating a specific stream room is simple and easy to follow. Here is the step-by-step guide to carry out the process using Wondershare Virbo Live:

  • Step 1. Open the Tool and Make a Blank Livestream Room

First, visit the tool’s official website through your desired web browser. To make a compelling video for live shopping, click the “Create Stream Room Now” button. The tool will proceed with the process on a new window. Select “Create a Blank Livestream Room” at the top to access a range of features.

top-live-streaming-platforms-with-types-4.jpg

Get Started Online Free Download

  • Step 2. Give Prompt to Virbo To Generate AI Script

With a new window opened, browse the page and press the “AI Smart Script” button. This action opens a dialogue box and allows you to input the details of the product you’re going to sell. Add the product name, key features, and promotional information. Then, select the language and style to engage with the target audience. Later, hit the “Generate” button and use this AI-generated script for marketing.

top-live-streaming-platforms-with-types-5.jpg

  • Step 3. Customize AI Streamers and Background Before Live Shopping

Afterward, choose one of the available avatars by clicking on the “AI Avatars” tab. Plus, you can adjust the appearance in the “Background” tab. After finalizing the setup, click the “Start livestream” button at the top right corner and start live selling.

top-live-streaming-platforms-with-types-6.jpg

Part 3. The Best Game Streaming Platform To Use in 2024

Gamers can now stream while playing video games to earn a hefty amount. As gaming improves, picking the right streaming platform becomes super important. The following are the best live-streaming websites for gamers who want to give audiences an engaging experience.

1. BIGO Live

If you want to show off your gaming skills, BIGO Live should be your preferred choice. It allows you to chat with viewers and grow a fanbase with plenty of opportunities to improve. Gamers can livestream their gameplay and join virtual events with its packed features.

top-live-streaming-platforms-with-types-7.jpg

2. Twitch

Twitch is a well-known gaming platform loved by gamers worldwide. The forum has everything from live gameplay to eSports tournaments and gaming discussions. It boasts a vast selection of gaming content and a vibrant community. Users can enjoy its customizable streaming options to discover new content.

top-live-streaming-platforms-with-types-8.jpg

Part 4. The Best Music and Podcast Streaming Platforms in 2024

The emerging online stream sites have changed how we listen to music and podcasts. Now, we can listen to songs and shows whenever and wherever we are. Therefore, let’s pick the one that’s best for us to keep up with the latest audio content.

1. Spotify

People all over the world love Spotify because it is friendly and gives suggestions that suit their tastes. It has lots of songs, albums, playlists, and podcasts to choose from. You can find new music, make your playlists, and listen offline.

top-live-streaming-platforms-with-types-9.jpg

2. YouTube

You can get entertained with YouTube Music by listening to different audio creators. It has a massive library of content, including stuff made by users and official releases. You can find music and podcasts in categories including new releases, trending, long listening, and more.

top-live-streaming-platforms-with-types-10.jpg

Part 5. The Best TV Streaming Platform for Entertainment Purposes

Users can watch lots of shows and movies online with services like Netflix. Various streaming platforms are available, so it’s essential to find the one with what you like. Let’s find out which ones are the best for watching TV in today’s digital world:

1. Tubi TV

Tubi is the largest free live-streaming video website for TV shows and movies in the US. It has a wide range of content, from classic movies to popular TV series. You can browse your desired show by either genre or through specific titles.

top-live-streaming-platforms-with-types-11.jpg

2. Popcorn Flix

Popcorn Flix offers free live TV streams and over 1500 full-length movies for viewing on all your devices. It features a variety of genres like spotlight films, comedies, and horror movies. The video quality is decent at 720p HD, which is suitable for watching TV shows.

top-live-streaming-platforms-with-types-12.jpg

Part 6. The Best Live Sports Streaming Platform in 2024

For the best sports streaming platform, we should consider the video quality and what games they offer. In the following section, you’ll find the best options for watching sports live:

1. ESPN+

ESPN provides extensive coverage of various sports worldwide. You can benefit from its live streaming capabilities across devices and exclusive content like ESPN Originals. It updates you with comprehensive sports news and analysis to provide the best viewing experiences.

top-live-streaming-platforms-with-types-13.jpg

2. Watchsports

Watchsports is the premier sports streaming platform with popular and niche sports. You can watch live games and on-demand highlights for mainstream leagues or international competitions. The variety of games available across Watchsports makes it a good yet simple option for streaming content.

top-live-streaming-platforms-with-types-14.jpg

Conclusion

We conclude that each live-streaming site has its unique features for different interests. As mentioned in the article, streaming sites are available for game, music, and sports lovers. Moreover, with the increasing trend of online shopping, live shopping platforms are also introduced in the market. But if you want to optimize live streams on many platforms, Wondershare Virbo Live is the best choice.

Today, there are lots of live-streaming sites for different needs and likes. Each of them has unique features that make them different in the market. Plus, each offers different functionalities as they can be used for gaming, fun, and learning.

Read this article to explore the best live-streaming websites based on their functionalities. This insight will help you choose the best one that fits your preferences and requirements.

top-live-streaming-platforms-with-types-1.jpg

Part 1. Recognizing the Different Types of Live Streaming Platforms

As live streaming is getting popular, people now watch videos online for entertainment. In addition to fun, the top live-streaming platforms are used in many different areas like entertainment and education. Let us recognize these types and what makes them separate to understand them better:

1. Live Shopping Streaming Platforms

The online places to shop while watching live videos are called live shopping streaming platforms. Through such shopping streams, sellers can directly interact with the buyers to generate revenue.

2. Music and Podcast Streaming Platforms

These are websites or apps where you can listen to music and podcasts. You can make playlists and explore different types of audio content on these streaming sites.

3. Live Gaming Streaming Platforms

For people who love video games, these live-streaming sites are perfect. Game lovers can watch their favorite streamers play games live and have a chat with them.

4. Live TV Series Streaming Platforms

With these platforms, you can watch your favorite TV shows live or catch up on episodes you missed. Plus, they can work like regular TV, but you can watch online without cable.

5. Live Sports Streaming Platforms

If you’re a sports fan, these top live-streaming sites are fit for you. They show live sports events worldwide, so you can watch games in real-time.

Part 2. The Best Live Shopping Live Streaming Platform in 2024

Let’s understand what live shopping is before discussing the best live-streaming websites . Live shopping combines fun and entertainment with online shopping. You can see products showcased in real time and chat with the hosts. This section will discuss the top live shopping sites and see what makes them stand out.

1. TikTok Shop

If you are a TikTok enthusiast, you can shop here without leaving the app. It is built right into the platform to let brands connect with people in a fun way. Sellers can sell things and talk to their customers in one place.

top-live-streaming-platforms-with-types-2.jpg

2. Facebook Live

Facebook Live lets businesses talk to their followers right away. Plus, going live on your Facebook Page helps more people see your brand. Other than that, the features of live polls and featured links make the conversation enjoyable.

top-live-streaming-platforms-with-types-3.jpg

Make Impressive Live Streaming Content With Wondershare Virbo Live

Using the power of live streaming is essential to maximize revenue in this competitive e-commerce market. With the emergence of many live shopping platforms, it is vital to make your content stand out. To do so, Wondershare Virbo Live can help you create professional live-stream videos to sell products on any platform. It simplifies the setup of your live stream selling system with special tools.

Unlike other platforms, you can stream your live videos on multiple platforms at once to reach more people. Also, its AI script generation feature saves time and keeps your audience engaged with targeted speech. The platform operates directly from the cloud, eliminating the need for downloads. Users can also utilize the platform’s AI-driven avatars to host live shopping events.

Key Features of Wondershare Virbo Live

  1. AI Avatars: Wondershare Virbo Live offers AI avatars that speak multiple languages to appeal to a diverse global audience.
  2. Support For Variety of Languages: It supports languages like English, Chinese, French, German, and Japanese. This versatility makes it easier for viewers worldwide to understand your content.
  3. Q&A Library: The customized Q&A dataset allows you to tackle customer queries instantly.

Steps of Creating a Stream Room for Live Shopping on Wondershare Virbo Live

Creating a specific stream room is simple and easy to follow. Here is the step-by-step guide to carry out the process using Wondershare Virbo Live:

  • Step 1. Open the Tool and Make a Blank Livestream Room

First, visit the tool’s official website through your desired web browser. To make a compelling video for live shopping, click the “Create Stream Room Now” button. The tool will proceed with the process on a new window. Select “Create a Blank Livestream Room” at the top to access a range of features.

top-live-streaming-platforms-with-types-4.jpg

Get Started Online Free Download

  • Step 2. Give Prompt to Virbo To Generate AI Script

With a new window opened, browse the page and press the “AI Smart Script” button. This action opens a dialogue box and allows you to input the details of the product you’re going to sell. Add the product name, key features, and promotional information. Then, select the language and style to engage with the target audience. Later, hit the “Generate” button and use this AI-generated script for marketing.

top-live-streaming-platforms-with-types-5.jpg

  • Step 3. Customize AI Streamers and Background Before Live Shopping

Afterward, choose one of the available avatars by clicking on the “AI Avatars” tab. Plus, you can adjust the appearance in the “Background” tab. After finalizing the setup, click the “Start livestream” button at the top right corner and start live selling.

top-live-streaming-platforms-with-types-6.jpg

Part 3. The Best Game Streaming Platform To Use in 2024

Gamers can now stream while playing video games to earn a hefty amount. As gaming improves, picking the right streaming platform becomes super important. The following are the best live-streaming websites for gamers who want to give audiences an engaging experience.

1. BIGO Live

If you want to show off your gaming skills, BIGO Live should be your preferred choice. It allows you to chat with viewers and grow a fanbase with plenty of opportunities to improve. Gamers can livestream their gameplay and join virtual events with its packed features.

top-live-streaming-platforms-with-types-7.jpg

2. Twitch

Twitch is a well-known gaming platform loved by gamers worldwide. The forum has everything from live gameplay to eSports tournaments and gaming discussions. It boasts a vast selection of gaming content and a vibrant community. Users can enjoy its customizable streaming options to discover new content.

top-live-streaming-platforms-with-types-8.jpg

Part 4. The Best Music and Podcast Streaming Platforms in 2024

The emerging online stream sites have changed how we listen to music and podcasts. Now, we can listen to songs and shows whenever and wherever we are. Therefore, let’s pick the one that’s best for us to keep up with the latest audio content.

1. Spotify

People all over the world love Spotify because it is friendly and gives suggestions that suit their tastes. It has lots of songs, albums, playlists, and podcasts to choose from. You can find new music, make your playlists, and listen offline.

top-live-streaming-platforms-with-types-9.jpg

2. YouTube

You can get entertained with YouTube Music by listening to different audio creators. It has a massive library of content, including stuff made by users and official releases. You can find music and podcasts in categories including new releases, trending, long listening, and more.

top-live-streaming-platforms-with-types-10.jpg

Part 5. The Best TV Streaming Platform for Entertainment Purposes

Users can watch lots of shows and movies online with services like Netflix. Various streaming platforms are available, so it’s essential to find the one with what you like. Let’s find out which ones are the best for watching TV in today’s digital world:

1. Tubi TV

Tubi is the largest free live-streaming video website for TV shows and movies in the US. It has a wide range of content, from classic movies to popular TV series. You can browse your desired show by either genre or through specific titles.

top-live-streaming-platforms-with-types-11.jpg

2. Popcorn Flix

Popcorn Flix offers free live TV streams and over 1500 full-length movies for viewing on all your devices. It features a variety of genres like spotlight films, comedies, and horror movies. The video quality is decent at 720p HD, which is suitable for watching TV shows.

top-live-streaming-platforms-with-types-12.jpg

Part 6. The Best Live Sports Streaming Platform in 2024

For the best sports streaming platform, we should consider the video quality and what games they offer. In the following section, you’ll find the best options for watching sports live:

1. ESPN+

ESPN provides extensive coverage of various sports worldwide. You can benefit from its live streaming capabilities across devices and exclusive content like ESPN Originals. It updates you with comprehensive sports news and analysis to provide the best viewing experiences.

top-live-streaming-platforms-with-types-13.jpg

2. Watchsports

Watchsports is the premier sports streaming platform with popular and niche sports. You can watch live games and on-demand highlights for mainstream leagues or international competitions. The variety of games available across Watchsports makes it a good yet simple option for streaming content.

top-live-streaming-platforms-with-types-14.jpg

Conclusion

We conclude that each live-streaming site has its unique features for different interests. As mentioned in the article, streaming sites are available for game, music, and sports lovers. Moreover, with the increasing trend of online shopping, live shopping platforms are also introduced in the market. But if you want to optimize live streams on many platforms, Wondershare Virbo Live is the best choice.

Reviewing the Live Streaming Shopping Industry in China

Stores are now trying flashy ways to connect with customers in a competitive market. Among those ways, livestream shopping is a cool trend with a fun shopping experience. It became trendy in China in 2020 when the pandemic led to a physical market shutdown. This unfortunate incident led to the growth of the digital industry worldwide, becoming a blessing in disguise.

China’s live shopping keeps growing because of its diversity and advanced AI technology. Learn about how this live shopping experience has developed across the border through this review article.

china live shopping developing dynamics

Part 1. The Basic Concept of Livestream Shopping: What It Is?

Livestream shopping is a practice that involves product promotion through a live video. This innovative concept creates an engaging environment for shopping through live video entertainment. Unlike traditional e-commerce, livestream shopping encourages active audience participation. As a result, viewers can get real-time product demonstrations and responses from the hosts.

Now that you know the concept of livestream shopping in China, let’s head to its requirements. You don’t need any physical platform as it operates completely online. Navigate through this section to learn about the requirements for successful livestream shopping:

1. Video Equipment

You need a fine camera to ensure clear video for high-quality product display. Also, there should be a tripod stand to keep this camera stable and cover multiple angles. You may also use ring lights or LED panels, as good lighting is crucial for better visibility.

2. Audio Equipment

Make sure to use an external microphone, as a dedicated one ensures better audio quality. Also, a hands-free microphone makes operability easier for hosts moving around in the live stream.

3. Live Streaming Setup

You must have a computer to handle streaming software and many applications. Use any of the streaming software, but make sure to have a strong internet connection. You also need a platform that supports live-stream shopping, like Facebook or TikTok.

4. Monitoring and Analytics Tools

You need multiple-screen monitors to keep an eye on the live stream, chat, and any content. Plus, make use of an analytics tool to track viewer engagement and other relevant metrics. Considering all these factors, it is clear that you do not require a physical brand store to run a live campaign. Anyone can conduct live selling China sessions with products.

Part 2. China Live Shopping: Is It Booming or Devaluing?

Livestream shopping took an exciting turn in its success and productivity. It didn’t just happen to grow on its own; there’s a whole course of action and history behind it. To make your understanding clearer, read this brief history of China’s live shopping:

History of China Livestream Shopping

The start of promoting and selling products through live video occurred in China in 2016. The giant social platform “Taobao “ introduced the concept of live-streaming e-commerce. This trend came to the attention of millions of Chinese consumers. Also, it appeared to be a convenient way, as everyone got smartphones and payment cards for easy procession.

Consequently, the COVID-19 pandemic proved to favor this shopping trend. This was because the physical market was almost shut down completely. Thus, China’s live shopping took growth progress to approximately $352 billion by 2021. Yet, there reached a point when it slowed down and devalued. Here are some of the critical reasons for the brief downfall of livestream shopping in China:

  1. **Saturated Market:**The market became overcrowded with the gradual increase in livestream shopping. The increased competition among hosts led to its saturation and the pause in its growth.
  2. **Consumer Fatigue:**Continuous exposure to livestream shopping events made consumers less enthusiastic. Also, regular promotional messages and a lack of variety made them lose interest.
  3. **Scandals:**Mismanagement of live stream events and fraudulent practices hurt audiences’ trust. It made this shopping method less reliable and trustworthy in viewers’ eyes.
  4. Decreasing Innovation:Live stream shopping in China gained sudden popularity. Yet, it no longer remained unique when more competition entered the market. It led to a decline in the excitement and engagement of consumers.

Rise of China Live Shopping With Advancement in Technology

As we discussed the downfall of live-streaming shopping in China, there is another point to ponder. The lack of technology was the main factor for all those reasons for downfall. With the advancement of AI and virtual avatars, it has again taken the pace of growth. These new technological systems are offering more versatility and security in livestream shopping.

According to Statista , there is a gradual increase in livestream shoppers in China. This increase can be seen in the comparison chart pasted below:

reviewing statistical improvement china live shopping

A Chinese tech giant “Tencent” adapted to the challenges of this shopping trend. They released an in-app shopping feature in the “WeChat ” messaging service. It led to a gross profit of almost $14 billion in the overall valuation. Moreover, several tools are now working in favor of livestream shopping, increasing users’ diversity. Provided are three essential types of tools serving in this industry:

1. Social Platforms

Some trending social media platforms like Facebook and TikTok represent different marketing features. The audience is already there, so you just need to go live to catch their attention.

2. Production Tools

These tools can improve your production experience, leading to better conversion rates. Some even let you stream across multiple platforms and get comments.

3. E-commerce Tools

The focus of this type of tool, like Shopify, is on the buying and delivering process. They handle things like bundling, discounts, cart management, and more. Their assistive role in developing live shopping systems is evident across the market.

Provided next is resourceful data obtained from a platform, ECDB , showing the live commerce platforms used across China. The obtained data has been gathered against a decided sample space during the year 2022:

usage of china live commerce platforms

This statistical comparison can verify all the advancements in live selling in China. The following table shows countries with the most livestream e-commerce shoppers:

Asia-Pacific Region Countries Percentage of Livestream Ecommerce Shoppers
China 77
India 75
Thailand 72
Indonesia 69
Japan 32
Australia 22

Part 3. Wondershare Virbo Live: A New Direction to Innovation in China Live Shopping

As technology progressed, Wondershare Virbo emerged as the pioneer to embrace this progression. Its live streaming feature adapts cutting-edge technology to redefine the streaming experience. The tool offers AI-driven avatars that conduct live shopping events on social media. Also, it incorporates various languages and accents to ensure global reach. This feature enables businesses to connect with audiences worldwide.

Wondershare Virbo Live ensures compatibility with many social apps like YouTube, Facebook, Instagram, and more. Plus, this tool safeguards against unpredictable content issues during live shopping scenarios. Users can get continuous 24/7 broadcasting without interruptions. You can use AI streamers with natural movements in different attire and ethnicities to provide realistic content.

Key Features of Wondershare Virbo Live

  1. Virbo Live introduces a personalized Q&A database for businesses. They can set up automatic responses and connect with their audience intelligently.
  2. It offers cloud-based operation to its users to enjoy flexibility. Businesses can manage their products without downloading them.
  3. You can enter text to trigger AI streamers. This allows for real-time interaction through text input within live streams.
  4. The online tool goes beyond language barriers with AI translation. It translates text into multiple languages and generates multi-lingual AI streamers.
  5. AI live shopping script generation creates shopping scripts during live streaming.

Get Started Online Free Download

Steps of Creating a Stream Room in Wondershare Virbo Live

Creating a China live shopping stream room is easy with Wondershare Virbo Live. Following is the step-by-step guidance to promote your Chinese products using this tool:

Step 1. Get the Tool Online To Make Stream Room

Begin by accessing the tool online through your favorite web browser. From its official website, open the main interface of Wondershare Virbo Live. On this page, hit the “Create Stream Room Now” button on the left side of the screen.

start creating stream room virbo

Get Started Online Free Download

  • Step 2. Start Creating a Blank Livestream Room

Once you’ve accessed the editing window of the tool, you can customize your AI avatars. Now, click the “Create a Blank Livestream Room” button at the top middle of the screen. Afterward, you’ll find a new window with many options for customizing your livestream setup.

proceed to set up stream room

  • Step 3. Select Your Preferred AI Avatar

In the upcoming window, navigate to the top-right and opt for the “AI Avatars” tab. A dialog box will open with different avatars in different poses and dresses. Choose any of them according to your requirements, and it will appear on the right side of the screen.

select ai avatar for video

  • Step 4. Make Changes in the Background

Next, tap the “Background” tab and select the background for product representation from various categories. Here, opt for one of them to move forward with this live-streaming process.

change live streaming background

  • Step 5. Insert the Text Prompt or Access AI Smart Script

Afterward, move to the text box on the window’s left side to enter the text. Type in or paste any dubbing script in the text section. Also, you can prompt the tool to create automated scripts with an AI smart script. For this purpose, scroll down the page and press the “AI smart script” button.

add script for live stream video

  • Step 6. Begin Live Streaming of Your Products

You are ready for live streaming once you’ve selected all the required things. Press the “Start livestream” button at the top right and see your inputs come to life.

start live stream across selected platform

Conclusion

Live shopping in China proved to be an effective solution for the market. Advanced AI technology has made its success rate even more promising. We have informed you of the various options you can use to upscale livestream shopping. Moreover, you know that Wondershare Virbo Live is the ultimate solution to raising the bar of live selling toward success.

Part 3. Wondershare Virbo Live: A New Direction to Innovation in China Live Shopping

As technology progressed, Wondershare Virbo emerged as the pioneer to embrace this progression. Its live streaming feature adapts cutting-edge technology to redefine the streaming experience. The tool offers AI-driven avatars that conduct live shopping events on social media. Also, it incorporates various languages and accents to ensure global reach. This feature enables businesses to connect with audiences worldwide.

Wondershare Virbo Live ensures compatibility with many social apps like YouTube, Facebook, Instagram, and more. Plus, this tool safeguards against unpredictable content issues during live shopping scenarios. Users can get continuous 24/7 broadcasting without interruptions. You can use AI streamers with natural movements in different attire and ethnicities to provide realistic content.

Key Features of Wondershare Virbo Live

  1. Virbo Live introduces a personalized Q&A database for businesses. They can set up automatic responses and connect with their audience intelligently.
  2. It offers cloud-based operation to its users to enjoy flexibility. Businesses can manage their products without downloading them.
  3. You can enter text to trigger AI streamers. This allows for real-time interaction through text input within live streams.
  4. The online tool goes beyond language barriers with AI translation. It translates text into multiple languages and generates multi-lingual AI streamers.
  5. AI live shopping script generation creates shopping scripts during live streaming.

Get Started Online Free Download

Steps of Creating a Stream Room in Wondershare Virbo Live

Creating a China live shopping stream room is easy with Wondershare Virbo Live. Following is the step-by-step guidance to promote your Chinese products using this tool:

Step 1. Get the Tool Online To Make Stream Room

Begin by accessing the tool online through your favorite web browser. From its official website, open the main interface of Wondershare Virbo Live. On this page, hit the “Create Stream Room Now” button on the left side of the screen.

start creating stream room virbo

Get Started Online Free Download

  • Step 2. Start Creating a Blank Livestream Room

Once you’ve accessed the editing window of the tool, you can customize your AI avatars. Now, click the “Create a Blank Livestream Room” button at the top middle of the screen. Afterward, you’ll find a new window with many options for customizing your livestream setup.

proceed to set up stream room

  • Step 3. Select Your Preferred AI Avatar

In the upcoming window, navigate to the top-right and opt for the “AI Avatars” tab. A dialog box will open with different avatars in different poses and dresses. Choose any of them according to your requirements, and it will appear on the right side of the screen.

select ai avatar for video

  • Step 4. Make Changes in the Background

Next, tap the “Background” tab and select the background for product representation from various categories. Here, opt for one of them to move forward with this live-streaming process.

change live streaming background

  • Step 5. Insert the Text Prompt or Access AI Smart Script

Afterward, move to the text box on the window’s left side to enter the text. Type in or paste any dubbing script in the text section. Also, you can prompt the tool to create automated scripts with an AI smart script. For this purpose, scroll down the page and press the “AI smart script” button.

add script for live stream video

  • Step 6. Begin Live Streaming of Your Products

You are ready for live streaming once you’ve selected all the required things. Press the “Start livestream” button at the top right and see your inputs come to life.

start live stream across selected platform

Conclusion

Live shopping in China proved to be an effective solution for the market. Advanced AI technology has made its success rate even more promising. We have informed you of the various options you can use to upscale livestream shopping. Moreover, you know that Wondershare Virbo Live is the ultimate solution to raising the bar of live selling toward success.

How To Access and Watch Nonstop NBA Live Stream Free Online

NBA live streaming is hugely popular worldwide, with fans eager to catch games online. Many websites offer access to NBA live stream for free, but finding reliable sources is crucial. Using reputable platforms like NBA League Pass, ESPN, or official team websites ensures high-quality streams without risking illegal content.

Moreover, explore Reddit’s NBA stream community for reliable links. Remember, while free streams are enticing, use legal and secure options to enjoy the excitement of NBA games hassle-free. Nonetheless, here are 10 NBA streaming sites for hoop junkies for nonstop basketball action:

close up of basketball hoop

Part 1. Top 10 Websites for Nonstop NBA Live Steams

In the search for the best NBA streaming sites, having reliable platforms at your fingertips is important. Here’s a breakdown of the top 10 websites for catching all the action. Each platform is tailored to different circumstances and preferences.

NBA Streams – Quality NBA Live Streaming

NBA Streams is a go-to destination for fans seeking live NBA action without spending a dime. It hosts a variety of streams for different games, offering flexibility and choice. It offers:

  • Nature: Free
  • Free access to live NBA games.
  • Wide selection of streams for various matches.

nba streams main window

How To Watch Games With NBA Streams

Follow these steps to watch your favorite NBA games hassle-free.

  • Step 1: Open your web browser and navigate to the NBA Streams website.
  • Step 2: Browse through the list of available NBA games or use the search bar to find a specific game. Click on the game you want to watch to access the stream.
  • Step 3: If multiple links are available, select one and click on it to start streaming.

NBA League Pass – The Official NBA App

NBA League Pass is the official NBA streaming site service of the NBA. The platform offers unparalleled access to live and on-demand games. While it requires a subscription, it’s a comprehensive solution for avid fans. Here are the key features of NBA League Pass:

  • Nature: Subscription-based with free trial available
  • Cross-platform compatibility (works on desktop, mobile, and smart TVs).
  • High-definition streaming for crystal-clear viewing.

nba league pass main window

How To Watch Games With NBA League Pass

NBA League Pass offers comprehensive coverage of live and on-demand NBA games. Follow these steps to enjoy high-definition NBA action across multiple devices.

  • Step 1: Visit the NBA League Pass website or download the NBA app on your preferred device. Sign up for a subscription or begin a free trial if available.
  • Step 2: Once subscribed, log in to your account. Go to the Games section to see the live and on-demand games list.
  • Step 3: Select the NBA game you are interested in and click on it to start streaming.

Hulu – Watch NBA Games With Hulu +

Hulu offers live TV streaming with access to sports channels like ESPN, TNT, and ABC. These channels often broadcast NBA games. Subscribers can enjoy a wide range of content, including live sports and on-demand shows. Here are Hulu’s features:

hulu main window

  • Nature: Subscription-based with free trial available
  • Access to live NBA games through sports channels is included in the package.
  • An on-demand content library for catching up on missed games and highlights.

How To Watch Games With Hulu

Follow these steps to start streaming NBA games on Hulu.

  • Step 1: Sign up for a Hulu subscription or start a free trial if available. Download the Hulu app on your preferred device or visit the Hulu website.
  • Step 2: Log in to the Hulu account you registered. Go to the Live TV section to access live channels. Look for sports channels like ESPN, TNT, or ABC, which broadcast NBA games.
  • Step 3: Select the channel airing the NBA game you want to watch.

Buffstreams – Watch NBA and Live Sports Free

Buffstreams is a popular choice for streaming live sports, including NBA games. You can watch the NBA playoffs live streaming online for free with the app. It provides multiple links for each game. The platform is a great backup in case of any issues with the primary stream. Here’s why you should check out Buffstreams:

  • Nature: Free
  • Free access to live NBA streams.
  • Multiple links for each game for reliability.

buffstreams main window

How To Watch Games With Buffstreams

Buffstreams is a reliable source for free NBA live streams. Follow these steps to access NBA games without any subscription fees.

  • Step 1: Go to the Buffstreams website using your web browser. Look for the NBA game you want to watch in the list of available streams.
  • Step 2: Click on the game to access the stream. If multiple links are provided, choose one and click on it to start streaming.

Sky Sports – Leading Sports Broadcaster

Sky Sports is a leading sports broadcaster offering live coverage of various sporting events, including NBA games. It provides high-quality streams and comprehensive coverage of NBA action. Below are the features of Sky Sports:

  • Nature: Subscription-based with free trial available
  • High-definition streaming for an immersive viewing experience.
  • Access to a wide range of sports content beyond NBA games.

sky sports main window

How To Watch Games With Sky Sports

Follow these steps to start streaming NBA action with Sky Sports.

  • Step 1: Subscribe to Sky Sports or start a free trial if available. Download the Sky Sports app on your preferred device or visit the Sky Sports website.
  • Step 2: Log in to your Sky Sports account. Go to the Live section to access live streams.
  • Step 3: Look for the NBA game you want to watch and click on it to start streaming.

Stream2watch

Stream2watch is a versatile platform for streaming live sports. It’s one of the best NBA streaming sites available today. The platform aggregates streams from various sources. It gives users options for watching their favorite teams in action. Here are its features:

  • Nature: Free
  • Free access to live NBA streams.
  • Variety of streams sourced from different providers.

stream2watch main window

How To Watch Games With Stream2watch

Follow these steps to start watching NBA games on Stream2watch.

  • Step 1: Visit the Stream2watch website using your web browser. Browse the available live streams for various sports, including NBA games.
  • Step 2: Click on the NBA game you want to watch to access the stream. If multiple links are provided, select one and click on it to start streaming.

USTV Go

USTV Go is a free streaming service that offers access to various TV channels, including NBA games. It’s a convenient option for catching live NBA action without subscription fees. Let’s delve into the app’s key features:

  • Nature: Free
  • Free access to live TV channels, including those airing NBA games.
  • User-friendly interface for easy navigation.

ustvgo main window

How To Watch Games With USTV Go

USTV Go provides free access to live TV channels, including those airing NBA games. Follow these steps to start streaming NBA action without any subscription fees.

  • Step 1: Go to the USTV Go website using your web browser. Go to the section featuring live TV channels.
  • Step 2: Look for sports channels airing NBA games, such as ESPN or TNT. Click the channel streaming the NBA game you want to watch.

TOPSTREAMS

TOPSTREAMS is a reliable platform for streaming live sports. The tool allows you to watch NBA live streams for free. It provides high-quality streams and a user-friendly interface. Topstreams is a favorite among sports fans because of these features:

  • Nature: Free
  • Free access to live NBA streams.
  • Minimal ads for uninterrupted viewing.

topstreams main window

How To Watch Games With Topstreams

Here are the quick steps to enjoy your favorite NBA matches on TOPSTREAMS.

  • Step 1: Open your web browser and visit the Topstreams website. Click NBA STREAMS on the top of the page. Browse through the list of available live streams for various sports, including NBA games.
  • Step 2: Click the NBA game you want to watch to access the stream. If there are multiple links provided, choose one and click on it to start streaming.

YouTube TV

YouTube TV offers live TV streaming with access to sports channels broadcasting NBA games. It’s a comprehensive solution for cord-cutters looking for access to live sports. Here are YouTube TV’s features:

  • Nature: Subscription-based with free trial available
  • Access to live NBA games is included.
  • The Cloud DVR feature is for recording games and watching them later.

nba main window

How To Watch Games With YouTube TV

YouTube TV offers live TV streaming with access to sports channels like ESPN and TNT. Follow these steps to start streaming NBA games on YouTube TV.

  • Step 1: Sign up for a YouTube TV subscription or start a free trial. Download the YouTube TV app on your preferred device or visit the YouTube TV website.
  • Step 2: Log in to your YouTube TV account. Go to the Live section to access live channels. Look for sports channels like ESPN and TNT, which broadcast NBA games.
  • Step 3: Select the channel airing the NBA game you want to watch.

Sling TV

Sling TV offers customizable streaming packages with access to NBA games. It’s a flexible option for tailoring your streaming experience to your preferences. Sling TV’s features are:

slinv tv main window

  • Nature: Subscription-based with free trial available
  • Access to live NBA games through sports channels is included in the package.
  • Customizable packages to fit your budget and preferences.

How To Watch Games With Sling TV

Follow these steps to start streaming NBA action with SlingTV.

  • Step 1: Subscribe to SlingTV or start a free trial if available. Download the SlingTV app on your preferred device or visit the SlingTV website.
  • Step 2: Log in to your SlingTV account. Go to the Sports section to access sports channels. Look for channels like ESPN and TNT, which broadcast NBA games.
  • Step 3: Select the channel airing the NBA game you want to watch.

Part 2. Stream Live Using AI-Streamers for Content

Are you looking for a streaming tool to promote your e-commerce by combining the latest AI technologies? Virbo Live by Wondershare Virbo is a revolutionary live-selling app that empowers creators to connect with their audience through immersive live streams. It offers a unique feature set tailored for 24/7 shopping experiences. The platform is beneficial for those in the basketball merchandise niche. Here are the key features of Virbo Live for basketball live streamers:

  • Realistic AI avatars for live shopping. Virbo provides hundreds of assets and templates featuring multiple industries, including basketball. These AI avatars create a lifelike shopping experience.
  • **AI live shopping script generation.**Crafting a compelling script for your live streams can be daunting. With Virbo, generating a professional script is effortless. Simply input a few keywords, and the AI generates a script tailored to your audience and product offerings.

wondershare virbo main window

Get Started Online Free Download

Additional Features of Virbo

Live streaming has become an invaluable tool for engaging audiences in real-time. Here are the additional features of Virbo:

  • Q&A repository

Address common questions and concerns from your audience with Virbo’s built-in Q&A repository.

  • Interaction through text

Engage with your audience in real-time through text interactions. Foster a sense of community and connection.

  • Cloud-based operation

Enjoy the flexibility of cloud-based operation. It allows you to stream from anywhere with an internet connection and a compatible device.

  • Compatibility with major platforms

Virbo integrates with major streaming platforms, including YouTube, Facebook Live, and Twitch. It expands your reach and accessibility to audiences across different platforms.

Price Plans

Virbo is your ultimate companion for creating immersive and interactive live shopping experiences. Here are the app’s flexible price plans:

  • Creator Plan: $89.9/mo

Ideal for individual content creators, the Creator Plan offers essential features for starting your live selling journey.

  • Business Plan: $159.9/mo

Tailored for small to medium-sized businesses, the Business Plan provides advanced tools for maximizing sales and audience engagement.

  • Advanced Plan: $599.9/mo

The Advanced Plan, geared towards enterprises and larger organizations, unlocks premium features and dedicated support for scaling your live selling operations.

Part 3. The Benefits of NBA Live Streaming

Free NBA streaming websites offer numerous advantages but also have certain risks.

Pros

  • **Cost-effective.**Free streaming options allow fans to watch NBA games without cable or satellite TV subscriptions.
  • **Flexibility to watch on any screen.**Streaming platforms are accessible on various devices, such as smartphones, tablets, and smart TVs.
  • **Access to stats on-demand.**Many streaming services provide access to live game statistics and highlights. It enhances the viewing experience.

Cons

  • **Risk of accessing games from unauthorized websites.**Free streaming from unauthorized sources may expose viewers to potential security risks.
  • Potential exposure to malware. Visiting unauthorized streaming sites can compromise the security of your device.
  • Ads can interrupt the viewing experience. Free streaming platforms often rely on advertisements, which can disrupt the viewing experience.
  • Legal implications with unauthorized distribution of copyrighted content. Streaming NBA games from unauthorized sources infringes upon copyright laws and may result in legal consequences for both viewers and the operators of such websites.

Conclusion

NBA streaming sites offer convenience and accessibility. There are free options available on various platforms like NBA Streams and Buffstreams. However, these come with risks, such as unreliable streams and potential legal issues.

For a safer and more engaging live content experience, consider using Wondershare Virbo. With realistic AI avatars, Virbo enhances interaction when live streaming and selling. Explore Virbo for elevated live content creation and immersive live selling experiences. Explore the best NBA streaming sites with confidence and engage your audience 24/7.

Conclusion

NBA streaming sites offer convenience and accessibility. There are free options available on various platforms like NBA Streams and Buffstreams. However, these come with risks, such as unreliable streams and potential legal issues.

For a safer and more engaging live content experience, consider using Wondershare Virbo. With realistic AI avatars, Virbo enhances interaction when live streaming and selling. Explore Virbo for elevated live content creation and immersive live selling experiences. Explore the best NBA streaming sites with confidence and engage your audience 24/7.

Live Commerce Next Chapter: Can AI Unlock Its True Potential?

The world of e-commerce has gone through a tremendous transformation in the recent past, with terms like live commerce, live streaming, live shopping, and live chat becoming a norm. Streaming commerce has become popular and brands are looking for the best live tools to push their products in the market. Businesses that have taken advantage of live streaming e commerce report higher conversion rates and increased sales. In this article, we explore the concept of live streaming as successfully applied by different companies and how artificial intelligence is going to further transform this area of business.

Part 1: Background Information of Live Commerce

To get started, let’s define what is live ecommerce. Is it different from the ecommerce that most people know or just an enhanced version? Do you need any special tools to be successful in live stream ecommerce and how does it boost sales?

01 What is Live Commerce?

Live commerce is the act of selling products online via immersive live shopping platforms. Brands and creators use live commerce in the form of live and shoppable videos to sell their products while shoppers can interact with brands in real-time. In simpler terms, live stream commerce is like a customer watching a livestream event but can shop.

live commerce

To be successful with live e commerce, you would need certain tools like a live shopping platform, shopping cart integration, and live chat to give your viewers the ultimate user experience. This allows consumers to watch, talk, and shop your products from wherever they are and at any time.

02 Benefits of Ecommerce Live

The e commerce live streaming trend started in China, and spread to other parts of the world quickly. This was back in 2016 when the Chinese retail giant Alibaba launched its live stream shopping event that became an instant success. Within the first 20 minutes, Alibaba had generated over $7.5 billion in transaction value.

Although the same approach had been used by QVC Home Shopping Network years before, the real integration of internet live shopping started with Alibaba. From this success, several notable benefits of e-commerce live streaming can be realized:

  1. Sales Acceleration: Live commerce generates sales quicker by exposing brands and products to thousands of viewers in minutes
  2. Promotes Better Engagement: With people being 2x more likely to share videos with their friends and families compared to static ads, live commerce generates higher engagement than other forms of content.
  3. Encourages Impulse Buying: People are more likely to buy a product when they are involved in an exclusive even for fear of missing out on the limited-time offers.
  4. Builds Brand Awareness: Live commerce allows consumers to see the face behind the brand or the influencers pushing the products, which makes them connect more with the brand.

Part 2: Successful Case in Live Online Shopping: Transforming Brands through Engagement

The use of live commerce features has made significant impacts on business industries. From collaboration with influencers to engaging viewers in consultation, the following brands have transformed their engagement through live online shopping:

1. Michael Kors: Fashionable Collaboration Boosts Engagement

Michael Kors partnered with the popular influencer Aimee Song to host a live stream showcasing their new Spring collection. During the ecommerce live streaming event, Aimee styled various looks while offering insights and answering viewers’ questions.

aimee song

Achievement: The e commerce live streaming event garnered over 1 million views and increased website traffic by 300%. Michael Kors recorded that the sales of featured items surpassed expectations, as the dress that Aimee wore was sold out within minutes.

Lessons Drawn: Collaborations with relatable influencers can drive significant engagement and sales. The live stream event also demonstrated the importance of interactive elements like styling tips and real-time Q&A in fostering connections and building trust with customers.

2. Sephora: Beauty Unboxed with Community Building

Sephora leveraged streaming commerce to host makeup tutorials, product demonstrations, and expert sessions with brands like Fenty Beauty. During the live commerce event, viewers could purchase products directly from the stream and interact with each other via a live chat.

sephora

Achievement: The live commerce event boosted Sephora sales by 30% of the featured products. They also saw a 200% rise in engagement on their social media channels, increasing their brand awareness. The live chat fostered a sense of community as viewers could directly share tips and recommendations.

Lessons Drawn: Brands can create a powerful formula for success by combining education, entertainment, and community building. Live streaming e commerce provides valuable product information and real-time interactions that can be used to foster loyalty while building lasting communities.

3. Nike: Live Workouts Drive Brand Advocacy

Nike partnered with professional athletes and trainers to host live workout sessions on their app. The live commerce event allowed viewers to participate in the workouts at home, purchase featured Nike apparel and equipment, and interact with other users.

nike

Achievement: The live workouts event increased app downloads by 40% and sale of features products by 25%. Viewers could actively share their workout experiences during the live stream commerce, creating positive brand buzz and advocating for Nike products.

Lessons Drawn: Live stream commerce can go beyond mere product promotion by offering valuable experiences like workouts. By adding interactive elements and community engagement, sellers can fuel their brand advocacy and create loyal customers.

4. L’Oreal: Personalized Skincare Consultations

L’Oreal launched a live consultation service within its app. The live commerce feature allowed users to connect with dermatologists and beauty advisors for personalized skincare recommendations. They would then purchase recommended products directly from the consultation.

l’oreal

Achievement: The live consultations increased app usage by 50% and grew sales of recommended products by 35%. The e-commerce live-streaming event saw users appreciate the personalized advice they got and a seamless purchasing experience.

Lessons Drawn: Live commerce can be more than entertainment by offering valuable services like consultations. By engaging in personalized experiences, brands can increase customer satisfaction and loyalty, contributing to conversions and repeat purchases.

Part 3: Future Landscape: Live Streaming with AI

The evolution of live commerce is far from over. The next frontier lies in the seamless integration of artificial intelligence (AI), which promises an even more personalized and immersive shopping experience. With features like AI streamers and personalized product recommendations, brands are poised to benefit the most from these developments. Here is a tool that will help you take your live commerce experience to the next level.

01 Integrating Virbo Live for Live Commerce

Virbo Live offers cost-efficient and multilingual AI-driven avatars to boost your viewers’ experience during live shopping. By seamlessly integrating AI streamers into your live commerce events, you can boost your revenue by providing accurate product information and encouraging viewers to make a purchase. The avatars will make your live commerce more engaging, convenient, and interactive.

live-commerce-next-chapter-can-ai-unlock-its-true-potential-6.jpg

Advantages of Virbo Live Commerce:

  • Continuous 24/7 live commerce broadcasting without interruptions
  • Cost-effective streamers with lower personnel and equipment expenses
  • Reduced dependence on large human teams
  • Seamless language and accent translations to engage a diverse global audience
  • Stable and lag-free streaming performance
  • Enhanced content safety through AI-driven moderation.

02 Simplified Workflow and Better Viewer Experience with Virbo Live

To get started with Virbo Live, choose an appropriate AI avatar, generate the script, and go live. The process is simple and will take only a few minutes. Here is a detailed step-by-step guide :

Step 1 Create a Live Shopping Rooms

Log into Virbo Live and click “Create a Blank Livestream Room” or select a template from the available options to get started.

virbo live sign in

Step 2 Choose AI Streamers and Background

Select a virtual streamer from the virtual host library. Customize the avatar and the background to match your brand and live commerce event.

choose avatar

Step 3 Enter Text or Voice

Enter a script or upload your audio for the AI Avatar to seamlessly interact with the viewers. Virbo Live also offers an AI smart scriptwriter and AI translator for automatic script generation.

generate script

Step 4 Start Live Streaming

Click Start Live Streaming and connect your AI avatar to your live commerce platform using the OBS OBS software.

live stream

Step 5 Interact With the Audience

Activate the Interact With the Audience feature to allow the AI streamer to seamlessly engage your viewers without your involvement.

interact with audience

FAQs about Live Commerce

1. What are the drawbacks of live commerce?

Live commerce allows you to access a wider audience and boost sales revenue, but it comes with a few downsides too. You may have to deal with technical hiccups, poor audio quality, and viewers getting distracted or bored.

2. How do I succeed with live commerce streaming?

To succeed with live commerce streaming, you need to choose the right live shopping platform and keep your viewers engaged with the right content and interactions.

3. What is the difference between regular streaming and live commerce streaming?

Regular streaming involves uploading pre-recorded videos online for viewers to watch at a time of their choosing while live commerce streaming is real-time broadcasting while the video is being recorded.

4. Is live commerce streaming better than video recording?

Yes, live commerce streaming is usually more economical than pre-recorded streaming. It requires less resources and time to produce while keeping the viewers engaged.

Conclusion

Live commerce provides a unique opportunity for brands to reach more audiences and increase their sales revenue. While it has revolutionized online shopping, creating content for live commerce can be expensive and time-consuming. That’s why Virbo Live offers AI streamers to automate live commerce and allow brands to keep their viewers engaged at a lower cost. By leveraging artificial intelligence, you can enhance your viewers’ live shopping experience while getting the best out of the experience.

The world of e-commerce has gone through a tremendous transformation in the recent past, with terms like live commerce, live streaming, live shopping, and live chat becoming a norm. Streaming commerce has become popular and brands are looking for the best live tools to push their products in the market. Businesses that have taken advantage of live streaming e commerce report higher conversion rates and increased sales. In this article, we explore the concept of live streaming as successfully applied by different companies and how artificial intelligence is going to further transform this area of business.

Part 1: Background Information of Live Commerce

To get started, let’s define what is live ecommerce. Is it different from the ecommerce that most people know or just an enhanced version? Do you need any special tools to be successful in live stream ecommerce and how does it boost sales?

01 What is Live Commerce?

Live commerce is the act of selling products online via immersive live shopping platforms. Brands and creators use live commerce in the form of live and shoppable videos to sell their products while shoppers can interact with brands in real-time. In simpler terms, live stream commerce is like a customer watching a livestream event but can shop.

live commerce

To be successful with live e commerce, you would need certain tools like a live shopping platform, shopping cart integration, and live chat to give your viewers the ultimate user experience. This allows consumers to watch, talk, and shop your products from wherever they are and at any time.

02 Benefits of Ecommerce Live

The e commerce live streaming trend started in China, and spread to other parts of the world quickly. This was back in 2016 when the Chinese retail giant Alibaba launched its live stream shopping event that became an instant success. Within the first 20 minutes, Alibaba had generated over $7.5 billion in transaction value.

Although the same approach had been used by QVC Home Shopping Network years before, the real integration of internet live shopping started with Alibaba. From this success, several notable benefits of e-commerce live streaming can be realized:

  1. Sales Acceleration: Live commerce generates sales quicker by exposing brands and products to thousands of viewers in minutes
  2. Promotes Better Engagement: With people being 2x more likely to share videos with their friends and families compared to static ads, live commerce generates higher engagement than other forms of content.
  3. Encourages Impulse Buying: People are more likely to buy a product when they are involved in an exclusive even for fear of missing out on the limited-time offers.
  4. Builds Brand Awareness: Live commerce allows consumers to see the face behind the brand or the influencers pushing the products, which makes them connect more with the brand.

Part 2: Successful Case in Live Online Shopping: Transforming Brands through Engagement

The use of live commerce features has made significant impacts on business industries. From collaboration with influencers to engaging viewers in consultation, the following brands have transformed their engagement through live online shopping:

1. Michael Kors: Fashionable Collaboration Boosts Engagement

Michael Kors partnered with the popular influencer Aimee Song to host a live stream showcasing their new Spring collection. During the ecommerce live streaming event, Aimee styled various looks while offering insights and answering viewers’ questions.

aimee song

Achievement: The e commerce live streaming event garnered over 1 million views and increased website traffic by 300%. Michael Kors recorded that the sales of featured items surpassed expectations, as the dress that Aimee wore was sold out within minutes.

Lessons Drawn: Collaborations with relatable influencers can drive significant engagement and sales. The live stream event also demonstrated the importance of interactive elements like styling tips and real-time Q&A in fostering connections and building trust with customers.

2. Sephora: Beauty Unboxed with Community Building

Sephora leveraged streaming commerce to host makeup tutorials, product demonstrations, and expert sessions with brands like Fenty Beauty. During the live commerce event, viewers could purchase products directly from the stream and interact with each other via a live chat.

sephora

Achievement: The live commerce event boosted Sephora sales by 30% of the featured products. They also saw a 200% rise in engagement on their social media channels, increasing their brand awareness. The live chat fostered a sense of community as viewers could directly share tips and recommendations.

Lessons Drawn: Brands can create a powerful formula for success by combining education, entertainment, and community building. Live streaming e commerce provides valuable product information and real-time interactions that can be used to foster loyalty while building lasting communities.

3. Nike: Live Workouts Drive Brand Advocacy

Nike partnered with professional athletes and trainers to host live workout sessions on their app. The live commerce event allowed viewers to participate in the workouts at home, purchase featured Nike apparel and equipment, and interact with other users.

nike

Achievement: The live workouts event increased app downloads by 40% and sale of features products by 25%. Viewers could actively share their workout experiences during the live stream commerce, creating positive brand buzz and advocating for Nike products.

Lessons Drawn: Live stream commerce can go beyond mere product promotion by offering valuable experiences like workouts. By adding interactive elements and community engagement, sellers can fuel their brand advocacy and create loyal customers.

4. L’Oreal: Personalized Skincare Consultations

L’Oreal launched a live consultation service within its app. The live commerce feature allowed users to connect with dermatologists and beauty advisors for personalized skincare recommendations. They would then purchase recommended products directly from the consultation.

l’oreal

Achievement: The live consultations increased app usage by 50% and grew sales of recommended products by 35%. The e-commerce live-streaming event saw users appreciate the personalized advice they got and a seamless purchasing experience.

Lessons Drawn: Live commerce can be more than entertainment by offering valuable services like consultations. By engaging in personalized experiences, brands can increase customer satisfaction and loyalty, contributing to conversions and repeat purchases.

Part 3: Future Landscape: Live Streaming with AI

The evolution of live commerce is far from over. The next frontier lies in the seamless integration of artificial intelligence (AI), which promises an even more personalized and immersive shopping experience. With features like AI streamers and personalized product recommendations, brands are poised to benefit the most from these developments. Here is a tool that will help you take your live commerce experience to the next level.

01 Integrating Virbo Live for Live Commerce

Virbo Live offers cost-efficient and multilingual AI-driven avatars to boost your viewers’ experience during live shopping. By seamlessly integrating AI streamers into your live commerce events, you can boost your revenue by providing accurate product information and encouraging viewers to make a purchase. The avatars will make your live commerce more engaging, convenient, and interactive.

live-commerce-next-chapter-can-ai-unlock-its-true-potential-6.jpg

Advantages of Virbo Live Commerce:

  • Continuous 24/7 live commerce broadcasting without interruptions
  • Cost-effective streamers with lower personnel and equipment expenses
  • Reduced dependence on large human teams
  • Seamless language and accent translations to engage a diverse global audience
  • Stable and lag-free streaming performance
  • Enhanced content safety through AI-driven moderation.

02 Simplified Workflow and Better Viewer Experience with Virbo Live

To get started with Virbo Live, choose an appropriate AI avatar, generate the script, and go live. The process is simple and will take only a few minutes. Here is a detailed step-by-step guide :

Step 1 Create a Live Shopping Rooms

Log into Virbo Live and click “Create a Blank Livestream Room” or select a template from the available options to get started.

virbo live sign in

Step 2 Choose AI Streamers and Background

Select a virtual streamer from the virtual host library. Customize the avatar and the background to match your brand and live commerce event.

choose avatar

Step 3 Enter Text or Voice

Enter a script or upload your audio for the AI Avatar to seamlessly interact with the viewers. Virbo Live also offers an AI smart scriptwriter and AI translator for automatic script generation.

generate script

Step 4 Start Live Streaming

Click Start Live Streaming and connect your AI avatar to your live commerce platform using the OBS OBS software.

live stream

Step 5 Interact With the Audience

Activate the Interact With the Audience feature to allow the AI streamer to seamlessly engage your viewers without your involvement.

interact with audience

FAQs about Live Commerce

1. What are the drawbacks of live commerce?

Live commerce allows you to access a wider audience and boost sales revenue, but it comes with a few downsides too. You may have to deal with technical hiccups, poor audio quality, and viewers getting distracted or bored.

2. How do I succeed with live commerce streaming?

To succeed with live commerce streaming, you need to choose the right live shopping platform and keep your viewers engaged with the right content and interactions.

3. What is the difference between regular streaming and live commerce streaming?

Regular streaming involves uploading pre-recorded videos online for viewers to watch at a time of their choosing while live commerce streaming is real-time broadcasting while the video is being recorded.

4. Is live commerce streaming better than video recording?

Yes, live commerce streaming is usually more economical than pre-recorded streaming. It requires less resources and time to produce while keeping the viewers engaged.

Conclusion

Live commerce provides a unique opportunity for brands to reach more audiences and increase their sales revenue. While it has revolutionized online shopping, creating content for live commerce can be expensive and time-consuming. That’s why Virbo Live offers AI streamers to automate live commerce and allow brands to keep their viewers engaged at a lower cost. By leveraging artificial intelligence, you can enhance your viewers’ live shopping experience while getting the best out of the experience.

Top 5 Free Streaming Options for Watching MLB Matches

Global sports lovers face many restrictions when watching any region-specific match. These limitations are because major rights are purchased by corresponding regional sports networks. Major League Baseball (MLB) is one of the captivating sports for enthusiasts around the globe. This sport also has restrictions on exclusive broadcasting.

Therefore, finding the best MLB streaming sites is the only hope for viewers worldwide. To make their research easy, this article presents some free MLB streaming sites for fans.

watch mlb matches on best streams

Part 1. Why is MLB Restricted in Different Regions for Users?

TV viewership of MLB games is declining due to geographical restrictions. Local TV channels purchase the broadcasting rights and impose a blackout policy. This policy restricts the game and makes it unavailable in other regions. In this way, blackouts protect the rights of local broadcasters and live-streaming services.

Moreover, the blackout policy varies according to different factors. They include league agreements, regional broadcasting rights, and teams’ home territories. For instance, at least one team is blackout out in every region of the United States. Even some surrounding regions of specific teams also have blackout restrictions. Lowa is the worst blackout out in the USA state, with six teams blacked out.

Due to having limitations, fans are forced to find MLB streaming sites to watch matches. By doing so, they can utilize live stream channels to bypass region-locked restrictions.

Part 2. Find the Best Free MLB Streaming Sites for Watching Your Favorite Matches

Millions of worldwide MLB fans love to watch every match. Meanwhile, the irritating regional restrictions frustrate them. So, they have to find the best streaming platform for gaming. To help out their ventures, we have enlisted here the five best free MLB streaming sites.

1. MLB Webcast

When you’re struggling to watch Major League Baseball games, MLB Webcast is the primary solution. This efficient game-streaming site allows free access to all MLB live streams. You can watch your favorite matches with no buffering or lag. Interestingly, the adaptive bitrate of the platform delivers high-quality video and audio for the best watching experience.

mlb webcast mlb streaming option

Key Features

  1. There are no geo-restrictions, so fans from anywhere can watch MLB matches.
  2. You can find multiple commentary options and choose the best one according to your preference.
  3. With MLB Webcast, viewers can access live streams on all devices, including phones and laptops.

2. Stream2Watch

Stream2Watch is another top-notch platform that provides MLB streaming services. You can enjoy live events and access a library of highlights through this platform. Moreover, viewers can watch expert analysis and behind-the-scene videos for better insights. Amazingly, this platform supports all devices like smartphones, laptops, tablets, or TVs.

stream2watch mlb streaming option

Key Features

  1. You can access the latest news about MLB matches, players, teams, and coaches.
  2. Stream2Watch offers HD streaming with the latest technology to double the fun for viewers.
  3. This platform provides a seamless viewing experience regardless of your current location.

3. MLB66

With its intuitive options, MLB66 provides a dedicated platform for MLB fans. They can enjoy the live chatting feature while watching live matches. Moreover, users can customize device settings according to requirements. Apart from that, you can enable or disable auto-play and live chat functions.

mlb66 mlb streaming option

Key Features

  1. Viewers can change the layout and theme for a better viewing experience.
  2. A built-in betting simulator helps improve betting skills for free with virtual money.
  3. MLB66’s Stats & History section shows betting predictions and ranking history.

4. Fubo TV

Fubo is an innovative sports streaming site that supports all devices for watching MLB matches. Most importantly, you can watch live streams anytime and anywhere without restrictions. Moreover, this platform allows you to experience a trial for free. Once you purchase a plan, you can cancel the contract anytime.

fubo tv mlb streaming option

Key Features

  1. This platform provides cloud DVR to record games for up to 1000 hours.
  2. Fubo allows you to access live TV streams from 200+ renowned channels.
  3. Along with MLB streams, this streaming service lets you watch MLS, MMA, and NBA.

5. Sportsurge

Watching MLB matches with Sportsurge doubles the fun for sports lovers. This platform presents a dedicated section to experience HD live MLB streams. You don’t even need to look into your pocket to pay a heavy subscription price, as it is completely free. Overall, this is one of the best sports streaming sites to watch all popular sports like MLB, NBA, and Football.

sportsurge mlb streaming option

Key Features

  1. Sportsurge provides an easy way to check upcoming MLB matches.
  2. This platform has a user-centric interface to facilitate users with intuitive live streaming options.
  3. No region-based restrictions exist, so you want to watch sports from anywhere.

Part 3. Comparison of the Best MLB Streaming Sites [Made Easy]

As a matter of fact, every tool provides benefits with some drawbacks as well. In the above section, we have included the five best MLB streaming sites. These sites also offer both perks and negatives. So, here is a clear comparison of the sites to help you pick the best one.

Features MLB Webcast Stream2Watch MLB66 Fubo Sportsurge
MLB Live Streaming
Geographic-Restrictions No No No Available in US territories only No
Ad-Free Experience X X X X
Live Chat Feature X X X X
HD Streaming Yes Yes Yes Yes Yes

After going through all these points, you have a clear idea about each platform. You can easily choose the best streaming platform for gaming and sports matches.

Bonus Part. Make Personalized Live Stream Videos Using Wondershare Virbo Live

Streaming live content has become a productive technique for different sectors. Streamers use various streaming tools to create all types of content. So, whether you want to livestream for marketing or display casual content, you need the right tool to engage the audience. For this purpose, Wondershare Virbo Live is the best live-streaming tool for sports or other such streams.

This tool provides a wide range of AI-powered features to level up your live-streaming game. You can translate text into multiple languages and use different accents for global reach. In addition, it is compatible with seamless cloud-based service. Plus, you can see automatic responses to engage more of the audience in real time.

Top-Rated Functions of Wondershare Virbo Live

  1. With the Wondershare Virbo Live tool, you can choose creative AI avatars and Vtubers for your live game streams. They have various poses, attire, and ethnicities.
  2. Moreover, it has an advanced AI smart script feature that enables you to generate scripts. You just need to write a command and let it create scripts according to your needs.
  3. Users can generate dubbing of content into multiple languages with AI Streamer. Also, they can try different AI voices.

Easy Guide To Create a Streaming Room Using Wondershare Virbo Live

Virbo Live lets you start virtual streams instantly with AI-integrated functions. Following are the steps to create your streaming room in Virbo Live.

  • Step 1. Open the Website and Navigate To Create Stream Room

Begin with opening the official website of Virbo Live to find the streaming options. Scroll down and hit the “Create Stream Room Now” button. After choosing the option, it takes you inside the main editing display of the tool.

start creating virbo live stream room

  • Step 2. Choose an Appropriate Livestream Room Template

On the interface, choose a well-suited livestream room template for your live event. Once you click on a template, the tool opens the next window and shows you the selected template on the right side.

select template for quick creation

  • Step 3. Customize Livestream Template With Exciting Options

Then, you can drag objects or text given on the template to change their positions. Also, you can customize their sizes according to your marketing or content streaming needs. Besides, click on the “Background” to apply different backgrounds. Then, choose the “AI avatars” tab to select elegant avatars. Additionally, you can also add stickers to your livestream.

change avatars and backgrounds

  • Step 4. Move To Script Lines To Get Dubbed Audio

Next, click on the “Script Lines” tab at the top left corner. Choose the “Audio” option on the same screen. After that, hit the “Upload Local Voice” button to upload your local voice audio. Then, select the language and accent. Considering your selections, it generates AI-dubbed audio within a few seconds.

upload voice as script

  • Step 5. Start Your Personalized Live Stream

Once you complete all the customizations, you can start your live stream. At the window’s top right corner, hit the “Start livestream” button to initiate your live stream.

start livestream through virbo live

Conclusion

Watching MLB matches is always fun for viewers, but it becomes hectic when facing region-based restrictions. To overcome those limitations, this article introduces free MLB streaming sites. With these platforms, you can watch all the matches on any device from anywhere. Besides, we have introduced you to Virbo Live, which can assist you in creating your live streams with different AI functions.

After going through all these points, you have a clear idea about each platform. You can easily choose the best streaming platform for gaming and sports matches.

Bonus Part. Make Personalized Live Stream Videos Using Wondershare Virbo Live

Streaming live content has become a productive technique for different sectors. Streamers use various streaming tools to create all types of content. So, whether you want to livestream for marketing or display casual content, you need the right tool to engage the audience. For this purpose, Wondershare Virbo Live is the best live-streaming tool for sports or other such streams.

This tool provides a wide range of AI-powered features to level up your live-streaming game. You can translate text into multiple languages and use different accents for global reach. In addition, it is compatible with seamless cloud-based service. Plus, you can see automatic responses to engage more of the audience in real time.

Top-Rated Functions of Wondershare Virbo Live

  1. With the Wondershare Virbo Live tool, you can choose creative AI avatars and Vtubers for your live game streams. They have various poses, attire, and ethnicities.
  2. Moreover, it has an advanced AI smart script feature that enables you to generate scripts. You just need to write a command and let it create scripts according to your needs.
  3. Users can generate dubbing of content into multiple languages with AI Streamer. Also, they can try different AI voices.

Easy Guide To Create a Streaming Room Using Wondershare Virbo Live

Virbo Live lets you start virtual streams instantly with AI-integrated functions. Following are the steps to create your streaming room in Virbo Live.

  • Step 1. Open the Website and Navigate To Create Stream Room

Begin with opening the official website of Virbo Live to find the streaming options. Scroll down and hit the “Create Stream Room Now” button. After choosing the option, it takes you inside the main editing display of the tool.

start creating virbo live stream room

  • Step 2. Choose an Appropriate Livestream Room Template

On the interface, choose a well-suited livestream room template for your live event. Once you click on a template, the tool opens the next window and shows you the selected template on the right side.

select template for quick creation

  • Step 3. Customize Livestream Template With Exciting Options

Then, you can drag objects or text given on the template to change their positions. Also, you can customize their sizes according to your marketing or content streaming needs. Besides, click on the “Background” to apply different backgrounds. Then, choose the “AI avatars” tab to select elegant avatars. Additionally, you can also add stickers to your livestream.

change avatars and backgrounds

  • Step 4. Move To Script Lines To Get Dubbed Audio

Next, click on the “Script Lines” tab at the top left corner. Choose the “Audio” option on the same screen. After that, hit the “Upload Local Voice” button to upload your local voice audio. Then, select the language and accent. Considering your selections, it generates AI-dubbed audio within a few seconds.

upload voice as script

  • Step 5. Start Your Personalized Live Stream

Once you complete all the customizations, you can start your live stream. At the window’s top right corner, hit the “Start livestream” button to initiate your live stream.

start livestream through virbo live

Conclusion

Watching MLB matches is always fun for viewers, but it becomes hectic when facing region-based restrictions. To overcome those limitations, this article introduces free MLB streaming sites. With these platforms, you can watch all the matches on any device from anywhere. Besides, we have introduced you to Virbo Live, which can assist you in creating your live streams with different AI functions.

A Detailed Guide To Stream to Instagram With an RTMP

Professionals and content creators now use different social media platforms for live streaming. There are many big names on these platforms, such as Instagram . Instagram is one of the most-used networks, with over 2 billion monthly active users. Using this live-stream platform is always a plus for companies and individuals.

However, the discussion is about how to stream to Instagram with an RTMP. This detailed guide helps you in using RTMP Instagram for live streaming. Furthermore, you will also learn about a recommended tool that offers AI-powered features for broadcasting.

streaming instagram with rtmp

Part 1. Some Rules and Requirements To Understand Before Live Streaming on Instagram

Like every platform, Instagram has some protocols for broadcasting content to global audiences. Therefore, learning the rules and requirements before going live on Instagram is necessary. First, your account should be at least 30 days old; otherwise, they can restrict your stream.

There is a rule that you can go live for 4 hours per stream without retakes. This length was increased from 60 minutes in the recent update. Also, you can repost a live video on your profile if it is more than 15 minutes long. Instagram allows you to schedule a stream from 1 hour to 90 days in advance.

The initial requirement of Instagram Live RTMP is that your content be respectful and updated. Additionally, you need to set your stream to 1920x1080 resolution on a vertical camera. Meanwhile, Instagram gives leverage on the number of followers so that you can start with minimum viewers. Also, there is no need to have a business account for live streaming.

Part 2. How To Live Stream to Instagram With an RTMP?

Setting high-quality live streams encourages people to tune into your broadcast. For this purpose, you need a seamless encoder like OBS . Unfortunately, Instagram doesn’t officially support third-party encoders. To solve this query, you need an effective solution.

Therefore, the following steps guide streaming on Instagram with an RTMP (Real-Time Messaging Protocol). You will also learn how to set the required parameters in this comprehensive guide:

  • Step 1. Start with downloading and launching OBS Studio on your PC. The first thing to do is set up vertical camera dimensions for RTMP Instagram live streaming. To access the settings window, hit the “Settings” option in the “Controls” panel.

proceed to settings in obs

  • Step 2. Look for the “Video” tab in the “Settings” window that opens. After that, enter “1080x1920” in the “Base (Canvas) Resolution” bar. Similarly, add a “1080x1920” value in the “Output (Scaled) Resolution” bar to set a 9:16 aspect ratio for vertical display. Then, hit the “OK” button to apply these changes to your Instagram streams.

set canvas resolution

  • Step 3. After that, you need to add external sources to the scene. Click on the “+” icon in the “Scenes” panel or rename the scene. Once the scene is created, hit the “+” icon of the “Sources” panel. Then, select the “Video Capture Device” option from the menu and rename the device to your liking. After that, choose the video capture device from the “Device” dropdown and hit the “OK” option. Similarly, you can select the “Audio Input Capture” option to introduce an audio device.

add a video capturing device

  • Step 4. To add text overlays on your stream, hit the “+” icon again in the “Sources” panel. Choose the “Text (GDI+)” option and rename your overlay. On the next window, insert your text in the “Text” box. Then, click the “Select Font” button and choose your required font style and size. Additionally, you can change font color, opacity, alignment, background, and more. After customizing the text, hit the “OK” button to save the overlay in the sources section.

set up text properties

  • Step 5. Afterward, select the “Stream” option in the settings window of OBS Studio. Set the “Service” to “Custom” from the dropdown. Then, you need to enter the server and stream key to proceed.

lead to stream settings

  • Step 6. To get the server and stream key, visit rtmp.in on your browser. On the main interface of this Instagram RTMP, hit the “GO LIVE ON INSTAGRAM” widget. Then, it asks you to log in to your Instagram account.

proceed to rtmp website

  • Step 7. Once you’re logged in, it gives you a stream server URL and Stream key. First, copy the Server link and return to the OBS Studio software. Then, paste the link in the “Server” bar. After that, open the RTMP site again and hit the “Create New Broadcast” option.

You can also give a name to your broadcast in the “Broadcast Title” bar. After creating the broadcast, it shows the “Stream Key,” which you can copy. Then, move again to the OBS Stream setting panel and paste the key in the “Stream Key” bar. Lastly, hit the “Apply” option to save all these settings for your stream.

add server and stream key

  • Step 8. After getting ready, choose the “Start Streaming” option from the “Controls” panel. It starts your stream with selected parameters. To stop the stream, you can select the “Stop Streaming” option.

start instagram live stream from obs

Part 3. How To Attract a Better Audience During Live Streaming on Instagram?

OBS Studio is an efficient software but offers limited functionality when it comes to engaging streams. Thus, you need an advanced solution that can help you reach global audiences through live streaming. For this purpose, Wondershare Virbo Live becomes an unsung hero for you. It provides AI-powered functions that help to start creative streams and generate more leads.

Moreover, the handy controls of Wondershare Virbo Live allow you to customize live streams to your requirements. Therefore, you can start streaming for different purposes, such as marketing, brand awareness, and more. Additionally, it allows you to set automatic responses and create a Q&A database to keep your audience engaged. Plus, it allows you to select creative AI avatars with different poses and outfits.

Key Features of Virbo Live

  1. You can choose different templates and backgrounds for a stunning streaming appearance.
  2. Users can write or generate scripts manually using the AI Smart Script feature. For this, they need to add prompts according to the script’s purpose.
  3. This tool helps to translate scripts into multiple languages and accents. Also, you can get dubbed audio in different AI voices.

Simple Guide To Start Live Streaming Using Wondershare Virbo Live

Many live streaming tools exist, but Wondershare Virbo Live provides more controls. Now, the thing is how to create a live stream room with this tool. For this, follow the given steps one by one to start live streaming with Virbo Live:

  • Step 1. Visit the Official Site To Create a Stream Room

First,open theofficial website of Wondershare Virbo Live tool on your device. Navigate to the window and hit the “Create Stream Room Now” button. Upon doing that, it takes you inside the main interface of the tool.

create stream room in virbo live

Get Started Online Free Download

  • Step 2. Advance To Create a Blank Livestream Room

Once you get to the tool’s home screen, select the “Create a Blank Livestream Room” option. Then, you can try different customization features to make your livestream room look stunning.

set up a new livestream room

  • Step 3. Customize Your Livestream Template and Background

After that, click on the “Template” tab to explore different templates. Choose a template that suits live streaming needs. Furthermore, open the “Background” tab from the same window to check exciting background options. You can select different backgrounds from variating categories in the same window.

add template and background in video

  • Step 4. Add Script or Use AI Script Generator

Then, you need to provide the script for translation or dubbing. Select the “Text” given in the left side section for this. It provides a text box to type or paste your script text. Choose the “AI Smart Script” option from the bottom left corner if you don’t have a script. Add prompts there, and it will generate your scripts instantly.

add script using ai

  • Step 5. Select Creative AI Avatars According to Requirement

Select the “AI avatars” tab to unveil creative avatars. There is also a whole range of AI avatars to choose from. After selecting the one that suits your motive, you can preview your selected AI avatar before launching the stream.

change avatar in live video

  • Step 6. Start Your Livestream With All Selections

After finalizing all the options, you canproceed to start your stream. Select the “Start livestream” option from the top right corner in the same window.

start livestream of live video

Conclusion

Conclusively, this article intends to provide information about rules and requirements for live streaming on Instagram. You also learned how to live stream to Instagram with an RTMP like OBS Studio. Tools like Wondershare Virbo Live simplify your live streams with AI integration. Also, you can make your broadcast exciting for viewers by using different interactive elements.

Professionals and content creators now use different social media platforms for live streaming. There are many big names on these platforms, such as Instagram . Instagram is one of the most-used networks, with over 2 billion monthly active users. Using this live-stream platform is always a plus for companies and individuals.

However, the discussion is about how to stream to Instagram with an RTMP. This detailed guide helps you in using RTMP Instagram for live streaming. Furthermore, you will also learn about a recommended tool that offers AI-powered features for broadcasting.

streaming instagram with rtmp

Part 1. Some Rules and Requirements To Understand Before Live Streaming on Instagram

Like every platform, Instagram has some protocols for broadcasting content to global audiences. Therefore, learning the rules and requirements before going live on Instagram is necessary. First, your account should be at least 30 days old; otherwise, they can restrict your stream.

There is a rule that you can go live for 4 hours per stream without retakes. This length was increased from 60 minutes in the recent update. Also, you can repost a live video on your profile if it is more than 15 minutes long. Instagram allows you to schedule a stream from 1 hour to 90 days in advance.

The initial requirement of Instagram Live RTMP is that your content be respectful and updated. Additionally, you need to set your stream to 1920x1080 resolution on a vertical camera. Meanwhile, Instagram gives leverage on the number of followers so that you can start with minimum viewers. Also, there is no need to have a business account for live streaming.

Part 2. How To Live Stream to Instagram With an RTMP?

Setting high-quality live streams encourages people to tune into your broadcast. For this purpose, you need a seamless encoder like OBS . Unfortunately, Instagram doesn’t officially support third-party encoders. To solve this query, you need an effective solution.

Therefore, the following steps guide streaming on Instagram with an RTMP (Real-Time Messaging Protocol). You will also learn how to set the required parameters in this comprehensive guide:

  • Step 1. Start with downloading and launching OBS Studio on your PC. The first thing to do is set up vertical camera dimensions for RTMP Instagram live streaming. To access the settings window, hit the “Settings” option in the “Controls” panel.

proceed to settings in obs

  • Step 2. Look for the “Video” tab in the “Settings” window that opens. After that, enter “1080x1920” in the “Base (Canvas) Resolution” bar. Similarly, add a “1080x1920” value in the “Output (Scaled) Resolution” bar to set a 9:16 aspect ratio for vertical display. Then, hit the “OK” button to apply these changes to your Instagram streams.

set canvas resolution

  • Step 3. After that, you need to add external sources to the scene. Click on the “+” icon in the “Scenes” panel or rename the scene. Once the scene is created, hit the “+” icon of the “Sources” panel. Then, select the “Video Capture Device” option from the menu and rename the device to your liking. After that, choose the video capture device from the “Device” dropdown and hit the “OK” option. Similarly, you can select the “Audio Input Capture” option to introduce an audio device.

add a video capturing device

  • Step 4. To add text overlays on your stream, hit the “+” icon again in the “Sources” panel. Choose the “Text (GDI+)” option and rename your overlay. On the next window, insert your text in the “Text” box. Then, click the “Select Font” button and choose your required font style and size. Additionally, you can change font color, opacity, alignment, background, and more. After customizing the text, hit the “OK” button to save the overlay in the sources section.

set up text properties

  • Step 5. Afterward, select the “Stream” option in the settings window of OBS Studio. Set the “Service” to “Custom” from the dropdown. Then, you need to enter the server and stream key to proceed.

lead to stream settings

  • Step 6. To get the server and stream key, visit rtmp.in on your browser. On the main interface of this Instagram RTMP, hit the “GO LIVE ON INSTAGRAM” widget. Then, it asks you to log in to your Instagram account.

proceed to rtmp website

  • Step 7. Once you’re logged in, it gives you a stream server URL and Stream key. First, copy the Server link and return to the OBS Studio software. Then, paste the link in the “Server” bar. After that, open the RTMP site again and hit the “Create New Broadcast” option.

You can also give a name to your broadcast in the “Broadcast Title” bar. After creating the broadcast, it shows the “Stream Key,” which you can copy. Then, move again to the OBS Stream setting panel and paste the key in the “Stream Key” bar. Lastly, hit the “Apply” option to save all these settings for your stream.

add server and stream key

  • Step 8. After getting ready, choose the “Start Streaming” option from the “Controls” panel. It starts your stream with selected parameters. To stop the stream, you can select the “Stop Streaming” option.

start instagram live stream from obs

Part 3. How To Attract a Better Audience During Live Streaming on Instagram?

OBS Studio is an efficient software but offers limited functionality when it comes to engaging streams. Thus, you need an advanced solution that can help you reach global audiences through live streaming. For this purpose, Wondershare Virbo Live becomes an unsung hero for you. It provides AI-powered functions that help to start creative streams and generate more leads.

Moreover, the handy controls of Wondershare Virbo Live allow you to customize live streams to your requirements. Therefore, you can start streaming for different purposes, such as marketing, brand awareness, and more. Additionally, it allows you to set automatic responses and create a Q&A database to keep your audience engaged. Plus, it allows you to select creative AI avatars with different poses and outfits.

Key Features of Virbo Live

  1. You can choose different templates and backgrounds for a stunning streaming appearance.
  2. Users can write or generate scripts manually using the AI Smart Script feature. For this, they need to add prompts according to the script’s purpose.
  3. This tool helps to translate scripts into multiple languages and accents. Also, you can get dubbed audio in different AI voices.

Simple Guide To Start Live Streaming Using Wondershare Virbo Live

Many live streaming tools exist, but Wondershare Virbo Live provides more controls. Now, the thing is how to create a live stream room with this tool. For this, follow the given steps one by one to start live streaming with Virbo Live:

  • Step 1. Visit the Official Site To Create a Stream Room

First,open theofficial website of Wondershare Virbo Live tool on your device. Navigate to the window and hit the “Create Stream Room Now” button. Upon doing that, it takes you inside the main interface of the tool.

create stream room in virbo live

Get Started Online Free Download

  • Step 2. Advance To Create a Blank Livestream Room

Once you get to the tool’s home screen, select the “Create a Blank Livestream Room” option. Then, you can try different customization features to make your livestream room look stunning.

set up a new livestream room

  • Step 3. Customize Your Livestream Template and Background

After that, click on the “Template” tab to explore different templates. Choose a template that suits live streaming needs. Furthermore, open the “Background” tab from the same window to check exciting background options. You can select different backgrounds from variating categories in the same window.

add template and background in video

  • Step 4. Add Script or Use AI Script Generator

Then, you need to provide the script for translation or dubbing. Select the “Text” given in the left side section for this. It provides a text box to type or paste your script text. Choose the “AI Smart Script” option from the bottom left corner if you don’t have a script. Add prompts there, and it will generate your scripts instantly.

add script using ai

  • Step 5. Select Creative AI Avatars According to Requirement

Select the “AI avatars” tab to unveil creative avatars. There is also a whole range of AI avatars to choose from. After selecting the one that suits your motive, you can preview your selected AI avatar before launching the stream.

change avatar in live video

  • Step 6. Start Your Livestream With All Selections

After finalizing all the options, you canproceed to start your stream. Select the “Start livestream” option from the top right corner in the same window.

start livestream of live video

Conclusion

Conclusively, this article intends to provide information about rules and requirements for live streaming on Instagram. You also learned how to live stream to Instagram with an RTMP like OBS Studio. Tools like Wondershare Virbo Live simplify your live streams with AI integration. Also, you can make your broadcast exciting for viewers by using different interactive elements.

Beginner’s Tutorial: Stream to Facebook With OBS Studio

Live streaming has become essential for many brands to promote their products on a large scale. They use different tools to integrate live stream features with social media platforms. Among all the available options, OBS Studio is one such streaming software that provides a cross-platform approach. You can easily use this open-source tool to stream on Facebook Live.

This article provides sufficient information about OBS and Facebook. It also solves the query about how to start OBS Facebook live streaming with proper guidelines. Moreover, you can find an AI-powered tool that intensifies your live streaming experience.

stream facebook to obs studio

Part 1. A Brief Overview of OBS and Facebook

According to a Statista report, Facebook is the most-used social network, with over 3 billion monthly visitors. Almost everyone knows about Facebook, but most people are unfamiliar with OBS Studio. This section intends to provide essential information about OBS and its compatibility with Facebook Live:

OBS Studio

OBS Studio is an open-source and free software for streaming and screen casting. Its initial version was released in 2012. Now, this tool is available for macOS, Windows, BSD, and Linux distributions. It helps to record, encode, capture, and broadcast through RTMP, WebRTC, and other protocols. Moreover, OBS Studio supports multiple plug-ins to provide more functions.

obs studio interface

Facebook

Mark Zuckerberg launched Facebook to help users connect globally. People started to use it for various purposes because of its extended functionality. Currently, it is helping individuals and companies to do wonders together. Many brands are using it for marketing and generating leads. Moreover, Facebook has even established its position as one of the finest live-selling platforms.

facebook interface

Part 2. How To Stream to Facebook With OBS Studio: A Simple Guide

Streaming live on Facebook provides capabilities to reach global audiences and share content. At the same time, you need an efficient tool like OBS to stream live on this largest social network. Due to some complex options, steamers are still confused about how to use OBS for Facebook Live effectively. In this regard, the following steps make it easy for them to stream to Facebook with OBS Studio.

  • Step 1. First of all, launch OBS Studio software on your device. On the main interface, it provides a whole range of options. Click on the “+” icon in the “Scenes” panel at the bottom left corner. Then, rename the scene on the prompt and hit the “OK” button to save it for use every time.

create a scene in obs

  • Step 2. After creating a scene, you need to add sources for audio and video. To add audio input, hit the “+” icon in the “Sources” panel. Then, select the “Audio Input Capture” option from the appeared list. After that, rename the audio source in the “Create new” bar and click the “OK” option. Another panel shows here in which you select the device from the dropdown. After that, hit the “OK” button again to save it.

set microphone during live stream

  • Step 3. To add a video capture source, click on the “+” icon again given in the “Sources” panel. Afterward, a list appears from where you select the “Video Capture Device” option. You can rename the source on the next displayed panel and then hit the “OK” button. Select the video source from available devices and customize FPS and resolution. Once you confirm the video source, it starts showing the video using that source.

define video capturing device

  • Step 4. To proceed to the live streaming feature, click the “Settings” option in the “Controls” section. Navigate to the settings page and select the “Stream” option. After that, click “Service” to check the services list and choose “Facebook Live” from there. Upon doing that, hit the “Get Stream Key” button to get a key for streaming.

set service to facebook

  • Step 5. It opens the browser and shows the Facebook page through a unique URL. On that page, you can see two options, including “Go live” and “Create event.” Here, you must select “Go Live” to proceed further.

proceed to go live across facebook

  • Step 6. On the next window, select the “Streaming software” option with a key icon. This displays the “Stream Key” for further processing. Click the “Copy” button to get the key in your clipboard.

copy streaming key from facebook

  • Step 7. After copying the key, go back to the OBS Studio tool. Paste the key in the “Stream Key” text box within the Stream Settings and hit the “OK” button.

use stream key on obs

  • Step 8. Afterward, click on the “Start Streaming” function in the “Controls” panel. Then, it immediately starts streaming and shows its parameters in the below bar. To terminate live streaming, hit “Stop Streaming” from the same menu.

start streaming on obs

Part 3. How To Attract More Live Audiences When Streaming to Facebook With OBS Studio?

As we have mentioned, there are many live-streaming tools in the market. These streaming platforms offer handy features that help users to stream simple content. For instance, OBS is helpful but inefficient enough to produce creative live streams. For this, you need a powerful tool with complete customization options. Wondershare Virbo Live is a well-designed tool to tailor your live streams perfectly.

Interestingly, this tool’s AI Smart Script feature helps generate scripts for marketing streams in instant prompts. You can change the live stream template and background according to your desire. Also, there is a range of AI Avatars with different ethnicities, outfits, and poses for all occasions. Moreover, you can use the tool without downloading it because it offers cloud-based support.

Features of Wondershare Virbo Live To Consider

  1. Wondershare Virbo Live has an AI Streamer that provides dubbing in different languages and accents. You can also generate AI voices according to your audience.
  2. This cost-efficient tool offers a seamless streaming experience 24/7. Thus, it helps to boost the revenue of your live selling on social platforms.
  3. You can customize the size and placement of objects or text on live streams. Also, it helps to use stickers that catch the interest of viewers.

Comprehensive Steps To Create a Streaming Room Using Wondershare Virbo Live

Virbo Live would be a perfect solution for creating customized live-stream rooms. It provides intuitive controls with AI-powered features. Here’s how you can make your streaming room step-by-step with this efficient live-streaming tool.

  • Step 1. Access Tool and Advance To Create Stream

Initially, visit the official site of Wondershare Virbo Live and navigate on the main interface. Move slightly down and click the “Create Stream Room Now” option. Afterward, it will take you to the main panel of the tool.

set a new stream room

  • Step 2. Start With Selecting the Livestream Room Template

To start the customization process, pick the best template from the different choices under the “Livestream Room Template” section. After selecting the template, the window opens and displays the template on the right side of the screen.

select template for live streaming

  • Step 3. Utilize Different Controls To Customize the Template

You can customize the template on the same screen by dragging text or objects. Then, you can select creative avatars from the “AI avatars” tab for your live event. Apart from that, open the “Background” tab to choose stunning backgrounds. Plus, you can introduce “Sticker” based on the requirements of your stream.

change elements on live video

  • Step 4. Access Options for Human Interaction

After taking care of visuals, hit the “Human interaction” tab from the display’s top left and select the “Microphone” option. Upon doing this, click the “Turn microphone on to take over” button to provide access to your local microphone. After that, you can interact with the audience live when livestreaming on Facebook.

set mic for human interaction

  • Step 5. Initiate Your Customized Live Stream Successfully

After finalizing all the selections, you can start live streaming. For that, hit the “Start livestream” button given at the top right corner of the screen. The tool instantly starts your live stream with customized features.

start live stream virbo live

Conclusion

Conclusively, we have presented a detailed overview of OBS Studio and its integration with Facebook Live. You can benefit from simple instructions on how to use OBS Studio for Facebook Live. Wondershare Virbo Live provides innovative functions with AI technology to make your live streams even more exciting. Amazingly, users can seamlessly integrate this tool with all major social networks for live streaming.

Also read:

  • Title: Updated Best Live Streaming Platforms To Engage Audiences and Increase Viewership
  • Author: Jeff
  • Created at : 2024-06-08 00:17:09
  • Updated at : 2024-06-09 00:17:09
  • Link: https://ai-live-streaming.techidaily.com/updated-best-live-streaming-platforms-to-engage-audiences-and-increase-viewership/
  • License: This work is licensed under CC BY-NC-SA 4.0.
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Updated Best Live Streaming Platforms To Engage Audiences and Increase Viewership