Best 12 Sports Streaming Sites (Free & Paid)

Gone are the days when live sports used to be held only on TV. With the advancement in technology, you can now leverage both free sports streaming sites or paid ones on the internet to watch any sport right from the comfort of your home.

So whether you want to watch the next UFC match or the NBA game from your mobile, PC, or basically any device that can access the internet, we present to you the best 12 sports streaming sites for 2024.

Part 1: Best 12 Sports Streaming Sites

1. BBC iPlayer

BBC iPlayer is one of the most unique platforms on our list. While it is a general streaming website with loads of shows, resembling a Netflix-type model, the iPlayer also contains some of the most popular channels like ONE, TWO, RADIO1, CBBC, and a lot more.

But if you want to watch sports, some channels will host live sports, mainly football/soccer. One of the best aspects of using iPlayer is its quality. Since it is a tool by BBC, the quality is top-notch and the speed of playing is unmatched.

And if you are a football fan who wants to watch sports live, then BBC iPlayer is one of the best free sports streaming sites on our list.

Features

Index	Performance
Available Sports	Football/Soccer, Cricket, Golf, Motorsport, Tennis
Ads	No
Loading Speed	Fast
Free Trial	N/A
Quality	Up to 1080p (Full HD)

Pricing

• Free to use

2. BuffStream

BuffStream is undoubtedly one of the free sports streaming websites on the list due to one single reason; diversity. It doesn’t matter which sports you have, this website will provide you with any sports of your liking.

It provides free live streams for sports like NFL, soccer, NBA, UFC, Boxing, and a lot more. What’s amazing is that you get access to all the popular channels for free, meaning you are not missing out on any sports of your choice.

The only downside of BuffStream is the annoying ads that would keep hindering good user experience if you click anywhere on the screen. However, BuffStream provides great servers, which means you can choose the server that suits you the best.

Features

Index	Performance
Available Sports	NFL, Soccer, NBA, Football, Boxing, MMA, and other sports
Ads	A lot of ads
Loading Speed	Average
Free Trial	N/A
Quality	Depends on the server. Up to 1080p.

Pricing

• Free to use

3. CricHD TV

But if you are more of a cricket fan and want to watch the matches of your choice, then you would love CricHD TV . But aside from cricket, it lets you watch live sports TV so you can focus on other sports of your choice too.

A unique aspect of CricHD TV is that you can check event schedules, matchups, league tables, and match stats. The website presents everything in a user-friendly manner, meaning you know exactly which button to click and what site to visit.

Just like most free streaming sites, CrickHD TV also provides different servers, so if one of the web players isn’t working for you, you can always switch to another one.

Features

Index	Performance
Available Sports	Mainly Cricket. Additional sports include Football, Snooker, Tennis, Motors, Rugby, Basketball, WWE, UFC, Boxing, and a lot more.
Ads	A lot of ads
Loading Speed	Fast
Free Trial	N/A
Quality	Depends on the server. Up to 1080p.

Pricing

• Free to use

4. Triller TV (Formerly FITE)

Formerly known as FITE, Triller TV is a great way to watch sports live. It provides you video on demand & subscription for Boxing, Pro Wrestling, MMA, Soccer, Moto, and a lot of other sports. The user experience on Triller TV is amazing and it provides you with a Netflix-type UI, allowing you to easily browse through the website.

You get a lot of free content on Triller TV but if you want to watch live sports of some of the biggest sports events, you can also get Triller TV+ which will let you access 1000+ live events per year.

Features

Index	Performance
Available Sports	Boxing, Pro Wrestling, Grappling, MMA, Football, and more.
Ads	Ad-free
Loading Speed	Fast
Free Trial	7-day free trial with TrillerTV+
Quality	Up to 1080p

Pricing

• Triller TV + Monthly Pass: $0.99/month (7-day free trial)
• Triller TV + Yearly Pass: $8.99/month (7-day free trial)

5. ESPN

ESPN is the world-leading sports streaming website with millions of users per month. It is a platform that is available in most countries of the world and delivers personalized sports content according to your needs. While it displays some sports shows for free, most users tend to go towards ESPN+ as it allows them to watch any sports in the best possible way.

ESPN holds various sports events like NFL, NBA, NHL, Soccer, WWE, Sports Betting, and dozens more so you would never get bored. It is also one of the greatest free NFL streaming sites. But to watch most live events, you will need to pay for the subscription.

Features

Index	Performance
Available Sports	NFL, NHL, NBA, Soccer, MBL, Soccer, UFC, Cricket, and a lot more.
Ads	All live content contains advertisements
Loading Speed	Fast
Free Trial	N/A
Quality	Up to 1080p (Full HD)

Pricing

• ESPN+: $10.99 a month (Depending on the country)

6. Stream2Watch

Stream2Watch is a great sports streaming site for free. It features various sports like Football, Baseball, Soccer, Tennis, Rugby, and a lot more. However, with a lot of ad pop-ups, the reputation of this website has gone down over the years. But that does not mean it is bad.

The key highlight of Stream2Watch is that it gathers most sports into one platform, allowing you to watch the content of your choice. It is quite a comprehensive website and the speed is decent too, meaning you will only occasionally experience lag.

But if you can cope with the misleading ad pop-ups, then Stream2Watch is ranked highly amongst the streaming sites with free sports.

Features

Index	Performance
Available Sports	NFL, Football, Sports, Soccer, Tennis, Fighting, and more
Ads	Occasional misleading pop-up ads
Loading Speed	Decent
Free Trial	N/A
Quality	Up to 1080p (Depending on the server)

Pricing

• Free to use

7. Tubi

Tubi might be more focused on movies and shows, but it also has 10 free stream channels for sports of most categories out there. It has a very user-friendly interface, however, there are still ads that would occasionally come and affect your sports-watching experience.

But the tool displays fewer ads than our conventional cable and there is literally no subscription required. The interesting thing about Tubi is its compatibility. While you can watch most sports shows on the internet, it also supports various platforms like Android, iOS, SONY, LG, Chromecast, and a lot more.

The only downside of using Tubi is that it shows 3 or 4 ads every 15 minutes, which is not too bad. But if we talk about streaming websites for free sports, it is still a great platform to watch some of your favorite sports shows.

Features

Index	Performance
Available Sports	Limited sports content available
Ads	3 to 4 ads every 15 minutes
Loading Speed	Fast
Free Trial	N/A
Quality	720p (HD)

Pricing

• Free to use

8. YouTube TV

YouTube TV is different from our regular YouTube App. The content comprises mainly live TV channels from TV packages all across the world. It is one of the most comprehensive sports-watching platforms you can choose.

In fact, YouTube TV is one of the best sports streaming sites that you can avail in this day and age because of all the benefits it provides. You name it, you are getting every single sport of your choice and the speed is unmatched.

Moreover, the quality depends on the live TV channel, but you can watch sports on 4K as well. The service offers access to Fox, ABC, CBS, ESPN, NBC, and PBS in most markets, as well as a ton of sports networks.

You also have a 14-day trial during the subscription phase so you can watch the shows of your choice.

Features

Index	Performance
Available Sports	NBA, NFL, Boxing, MMA, Cricket, Football, Rugby, and a lot more.
Ads	Ad-free
Loading Speed	Fastest
Free Trial	14-day free trial
Quality	Up to 4K

Pricing

• $62.99/mo for your first 3 months (Save $30)
• $72.99/mo thereafter for the YouTube TV Base Plan

9. VIPLeague

One of the oldest and most popular free sports streaming websites,VIPLeague is in a league of its own. If usual ad interruptions don’t bother you, then using a platform like this would be perfect for you.

This streaming site has the largest collection of sports starting from American Football and ending all the way to Snooker, meaning the diversity is no joke. Moreover, there are so many servers that it would make your head spin

It is also one of the best free NFL stream sites as the NFL fans are larger in size. Whenever a big event comes, a lot of people go to the VIP league to get their sports love fulfilled.

Features

Index	Performance
Available Sports	American Football, Basketball, Baseball, Hockey, Tennis, Fighting, and others.
Ads	A lot of ads
Loading Speed	Mediocre Speed
Free Trial	N/A
Quality	Up to 1080p (depending on the server)

Pricing

• Free to use

10. Sky Sports

Sky Sports is a premium sports-watching website and platform with many sports like Football, Rugby, Cricket, and more. It is mainly popular in Europe and Asia with hundreds of thousands of users paying for its subscription.

Sky Sports provides 8 dedicated sports channels including Premier League, Action & Arena and more, so you never get tired of watching amazing sports of your choice. When it comes to sports streaming, Sky Sports is the number one choice of many sports fans.

Features

Index	Performance
Available Sports	Premier League, Football, Cricket, Golf, F1, and more
Ads	A lot of ads
Loading Speed	Fast
Free Trial	N/A
Quality	Up to UHD

Pricing

• Sky Sports: £22 (extra a month for 18 months)

11. BossCast

If you want a free sport stream online, then BossCast would be an ideal choice. Although it also has annoying pop-up ads, the coverage is pretty impressive. In other words, whether you’re a fan of baseball, football, basketball, tennis, soccer, or most other sports, BossCast is one of the best streaming service sports platforms you can find.

BossCast used to work just on Adobe Flash, but with the newer update, it is available for modern browsers and new users can also leverage watching sports.

Features

Index	Performance
Available Sports	Soccer, Tennis, NHL, NFL, Boxing, UFC, MMA, and a lot more
Ads	Pop Up Ads
Loading Speed	Mediocre
Free Trial	N/A
Quality	Up to 1080p, depending on the server

Pricing

• Free to use

12. Tamasha

Tamasha Web is a popular streaming website that is ideal for watching sports, specifically cricket. It is one of the biggest and largest networks where millions of fans across Asia and Europe region tune in to watch some of their cricket matches.

Aside from cricket, it also features a live TV option where you get access to many other channels. However, primarily, Tamasha focuses on cricket sports and does a great job in providing high-quality lag-free matches.

Features

Index	Performance
Available Sports	Cricket, Football
Ads	Occasional Ads
Loading Speed	Fast
Free Trial	N/A
Quality	Up to 1080p

Pricing

• Free to use

Part 2: FAQs about Sports Streaming Sites

1. What is the best streaming for live sports?

If you want to watch live sports, then ESPN+ is undoubtedly the most comprehensive site along with most sports available. However, it does come at a hefty price point. If you are looking for free best streaming sites for live sports, then you should try Buffstream.

2. What is the best website to stream PPV?

The best website to stream PPV is PPV.com. However, there are many other free alternatives like Buffstream, VIPLeague, and Stream2Watch.

3. How can I watch live sports on my computer for free?

On the list above, we have mentioned websites that work on your computer. All you need is to have a browser on your computer, load the website, and follow the instructions to watch any sports of your choice for free.

Note that some websites on our list are free while others are paid. So choose accordingly.

4. Do these sports streaming sites require a VPN?

Using VPNs with streaming websites is always recommended as they can hide your real location. However, it is not necessary for you to get a VPN to access the sports streaming sites that we have mentioned on the list.

Conclusion

There are many sports streaming websites out there. But in this list, we have covered a good mix of both free and paid streaming sites that you can access any sports of your choice with.

Being a fan of sports is hard in this day and age, especially since the regular cable is getting obsolete. But if you are someone who enjoys sports, then using one of these websites will easily let you watch your favorite sports event.

Pricing:

• Free to use

2. BuffStream

BuffStream is undoubtedly one of the free sports streaming websites on the list due to one single reason; diversity. It doesn’t matter which sports you have, this website will provide you with any sports of your liking.

It provides free live streams for sports like NFL, soccer, NBA, UFC, Boxing, and a lot more. What’s amazing is that you get access to all the popular channels for free, meaning you are not missing out on any sports of your choice.

The only downside of BuffStream is the annoying ads that would keep hindering good user experience if you click anywhere on the screen. However, BuffStream provides great servers, which means you can choose the server that suits you the best.

Features

Index	Performance
Available Sports	NFL, Soccer, NBA, Football, Boxing, MMA, and other sports
Ads	A lot of ads
Loading Speed	Average
Free Trial	N/A
Quality	Depends on the server. Up to 1080p.

Pricing

• Free to use

3. CricHD TV

But if you are more of a cricket fan and want to watch the matches of your choice, then you would love CricHD TV . But aside from cricket, it lets you watch live sports TV so you can focus on other sports of your choice too.

A unique aspect of CricHD TV is that you can check event schedules, matchups, league tables, and match stats. The website presents everything in a user-friendly manner, meaning you know exactly which button to click and what site to visit.

Just like most free streaming sites, CrickHD TV also provides different servers, so if one of the web players isn’t working for you, you can always switch to another one.

Features

Index	Performance
Available Sports	Mainly Cricket. Additional sports include Football, Snooker, Tennis, Motors, Rugby, Basketball, WWE, UFC, Boxing, and a lot more.
Ads	A lot of ads
Loading Speed	Fast
Free Trial	N/A
Quality	Depends on the server. Up to 1080p.

Pricing

• Free to use

4. Triller TV (Formerly FITE)

Formerly known as FITE, Triller TV is a great way to watch sports live. It provides you video on demand & subscription for Boxing, Pro Wrestling, MMA, Soccer, Moto, and a lot of other sports. The user experience on Triller TV is amazing and it provides you with a Netflix-type UI, allowing you to easily browse through the website.

You get a lot of free content on Triller TV but if you want to watch live sports of some of the biggest sports events, you can also get Triller TV+ which will let you access 1000+ live events per year.

Features

Index	Performance
Available Sports	Boxing, Pro Wrestling, Grappling, MMA, Football, and more.
Ads	Ad-free
Loading Speed	Fast
Free Trial	7-day free trial with TrillerTV+
Quality	Up to 1080p

Pricing

• Triller TV + Monthly Pass: $0.99/month (7-day free trial)
• Triller TV + Yearly Pass: $8.99/month (7-day free trial)

5. ESPN

ESPN is the world-leading sports streaming website with millions of users per month. It is a platform that is available in most countries of the world and delivers personalized sports content according to your needs. While it displays some sports shows for free, most users tend to go towards ESPN+ as it allows them to watch any sports in the best possible way.

ESPN holds various sports events like NFL, NBA, NHL, Soccer, WWE, Sports Betting, and dozens more so you would never get bored. It is also one of the greatest free NFL streaming sites. But to watch most live events, you will need to pay for the subscription.

Features

Index	Performance
Available Sports	NFL, NHL, NBA, Soccer, MBL, Soccer, UFC, Cricket, and a lot more.
Ads	All live content contains advertisements
Loading Speed	Fast
Free Trial	N/A
Quality	Up to 1080p (Full HD)

Pricing

• ESPN+: $10.99 a month (Depending on the country)

6. Stream2Watch

Stream2Watch is a great sports streaming site for free. It features various sports like Football, Baseball, Soccer, Tennis, Rugby, and a lot more. However, with a lot of ad pop-ups, the reputation of this website has gone down over the years. But that does not mean it is bad.

The key highlight of Stream2Watch is that it gathers most sports into one platform, allowing you to watch the content of your choice. It is quite a comprehensive website and the speed is decent too, meaning you will only occasionally experience lag.

But if you can cope with the misleading ad pop-ups, then Stream2Watch is ranked highly amongst the streaming sites with free sports.

Features

Index	Performance
Available Sports	NFL, Football, Sports, Soccer, Tennis, Fighting, and more
Ads	Occasional misleading pop-up ads
Loading Speed	Decent
Free Trial	N/A
Quality	Up to 1080p (Depending on the server)

Pricing

• Free to use

7. Tubi

Tubi might be more focused on movies and shows, but it also has 10 free stream channels for sports of most categories out there. It has a very user-friendly interface, however, there are still ads that would occasionally come and affect your sports-watching experience.

But the tool displays fewer ads than our conventional cable and there is literally no subscription required. The interesting thing about Tubi is its compatibility. While you can watch most sports shows on the internet, it also supports various platforms like Android, iOS, SONY, LG, Chromecast, and a lot more.

The only downside of using Tubi is that it shows 3 or 4 ads every 15 minutes, which is not too bad. But if we talk about streaming websites for free sports, it is still a great platform to watch some of your favorite sports shows.

Features

Index	Performance
Available Sports	Limited sports content available
Ads	3 to 4 ads every 15 minutes
Loading Speed	Fast
Free Trial	N/A
Quality	720p (HD)

Pricing

• Free to use

8. YouTube TV

YouTube TV is different from our regular YouTube App. The content comprises mainly live TV channels from TV packages all across the world. It is one of the most comprehensive sports-watching platforms you can choose.

In fact, YouTube TV is one of the best sports streaming sites that you can avail in this day and age because of all the benefits it provides. You name it, you are getting every single sport of your choice and the speed is unmatched.

Moreover, the quality depends on the live TV channel, but you can watch sports on 4K as well. The service offers access to Fox, ABC, CBS, ESPN, NBC, and PBS in most markets, as well as a ton of sports networks.

You also have a 14-day trial during the subscription phase so you can watch the shows of your choice.

Features

Index	Performance
Available Sports	NBA, NFL, Boxing, MMA, Cricket, Football, Rugby, and a lot more.
Ads	Ad-free
Loading Speed	Fastest
Free Trial	14-day free trial
Quality	Up to 4K

Pricing

• $62.99/mo for your first 3 months (Save $30)
• $72.99/mo thereafter for the YouTube TV Base Plan

9. VIPLeague

One of the oldest and most popular free sports streaming websites,VIPLeague is in a league of its own. If usual ad interruptions don’t bother you, then using a platform like this would be perfect for you.

This streaming site has the largest collection of sports starting from American Football and ending all the way to Snooker, meaning the diversity is no joke. Moreover, there are so many servers that it would make your head spin

It is also one of the best free NFL stream sites as the NFL fans are larger in size. Whenever a big event comes, a lot of people go to the VIP league to get their sports love fulfilled.

Features

Index	Performance
Available Sports	American Football, Basketball, Baseball, Hockey, Tennis, Fighting, and others.
Ads	A lot of ads
Loading Speed	Mediocre Speed
Free Trial	N/A
Quality	Up to 1080p (depending on the server)

Pricing

• Free to use

10. Sky Sports

Sky Sports is a premium sports-watching website and platform with many sports like Football, Rugby, Cricket, and more. It is mainly popular in Europe and Asia with hundreds of thousands of users paying for its subscription.

Sky Sports provides 8 dedicated sports channels including Premier League, Action & Arena and more, so you never get tired of watching amazing sports of your choice. When it comes to sports streaming, Sky Sports is the number one choice of many sports fans.

Features

Index	Performance
Available Sports	Premier League, Football, Cricket, Golf, F1, and more
Ads	A lot of ads
Loading Speed	Fast
Free Trial	N/A
Quality	Up to UHD

Pricing

• Sky Sports: £22 (extra a month for 18 months)

11. BossCast

If you want a free sport stream online, then BossCast would be an ideal choice. Although it also has annoying pop-up ads, the coverage is pretty impressive. In other words, whether you’re a fan of baseball, football, basketball, tennis, soccer, or most other sports, BossCast is one of the best streaming service sports platforms you can find.

BossCast used to work just on Adobe Flash, but with the newer update, it is available for modern browsers and new users can also leverage watching sports.

Features

Index	Performance
Available Sports	Soccer, Tennis, NHL, NFL, Boxing, UFC, MMA, and a lot more
Ads	Pop Up Ads
Loading Speed	Mediocre
Free Trial	N/A
Quality	Up to 1080p, depending on the server

Pricing

• Free to use

12. Tamasha

Tamasha Web is a popular streaming website that is ideal for watching sports, specifically cricket. It is one of the biggest and largest networks where millions of fans across Asia and Europe region tune in to watch some of their cricket matches.

Aside from cricket, it also features a live TV option where you get access to many other channels. However, primarily, Tamasha focuses on cricket sports and does a great job in providing high-quality lag-free matches.

Features

Index	Performance
Available Sports	Cricket, Football
Ads	Occasional Ads
Loading Speed	Fast
Free Trial	N/A
Quality	Up to 1080p

Pricing

• Free to use

Part 2: FAQs about Sports Streaming Sites

1. What is the best streaming for live sports?

If you want to watch live sports, then ESPN+ is undoubtedly the most comprehensive site along with most sports available. However, it does come at a hefty price point. If you are looking for free best streaming sites for live sports, then you should try Buffstream.

2. What is the best website to stream PPV?

The best website to stream PPV is PPV.com. However, there are many other free alternatives like Buffstream, VIPLeague, and Stream2Watch.

3. How can I watch live sports on my computer for free?

On the list above, we have mentioned websites that work on your computer. All you need is to have a browser on your computer, load the website, and follow the instructions to watch any sports of your choice for free.

Note that some websites on our list are free while others are paid. So choose accordingly.

4. Do these sports streaming sites require a VPN?

Using VPNs with streaming websites is always recommended as they can hide your real location. However, it is not necessary for you to get a VPN to access the sports streaming sites that we have mentioned on the list.

Conclusion

There are many sports streaming websites out there. But in this list, we have covered a good mix of both free and paid streaming sites that you can access any sports of your choice with.

Being a fan of sports is hard in this day and age, especially since the regular cable is getting obsolete. But if you are someone who enjoys sports, then using one of these websites will easily let you watch your favorite sports event.

Beyond the Basics: Secrets for TikTok Live Studio Success

TikTok has changed the streaming world. With millions of users on the platform, TikTok Live Studio is a tool that allows you to stream and go live with ease and better engagement. TikTok has realized the power of streaming and is now competing with some of the biggest platforms like Facebook Live, Twitch, and YouTube.

But if you want to grow your TikTok using the Live Studio, then we have a complete guideline of how to go from a beginner streamer to an advanced one.

Part 1: Basic Knowledge of Pro Tips for TikTok Live Studio Success

We live in an attention economy where live streaming has become the pinnacle of entertainment. You see many creators like Adin Ross, N3on, and Sneako making the move and becoming one of the biggest streamers out there, earning millions of dollars per year.

The studio behind TikTok saw the potential and decided to allow live streaming, which is one of the best ways creators can interact with their audience. However, as the platform got bigger, TikTok introduced its official Live Studio tool that aims to set streamers up for success.

So what exactly is Live Studio? LIVE Studio is TikTok-dedicated streaming software that lets you stream games on TikTok, connect with the community, receive gifts, and subscriptions, and easily create high-quality content for your viewers to enjoy.

So how does it work?

01 How does TikTok Live Studio work?

Being a comprehensive live streaming software, creators who want to use Live Studio will need to at least have 1000 followers to unlock and access this wonderful software. TikTok LIVE Studio has helped gaming creators up their TikTok Live experience, experience true monetization, and connect deeply with their viewers.

However, if you want to be a gaming-related creator, you must have posted game-related short videos or gone live while playing a game of your choice. But with non-gamers, the policy is different. You need at least 10,000 followers to have access to the LIVE Studio.

02 Benefits and Features of TikTok Live Studio

Tik Tok LIVE Studio provides many features that make streaming a breeze. Especially when you are a gamer, you get so many intuitive controls that it turns your TikTok into an analytical dashboard where you can understand your audience a bit better.

Firstly, Live Studio TikTok makes it easier for beginners to go live and get their streaming career started. It is simple to use and easy to get started when there is a dedicated tool for streaming.

Secondly, you can engage with viewers like a pro using streaming-oriented features like LIVE, LIVE Goal, Highlight, and more. It sets up a whole system for you to follow and improve, allowing you to take your streaming career to the next level.

Moreover, with TikTok LIVE Studio, you can also chat with your viewers through an in-game chatbox. From reacting to their comments and receiving gifts, Live Studio provides all the options for streamers to leverage.

Part 2: Pro Tips for TikTok Live Studio Success

1. Select AI-powered streaming tools to ease the workload

We live in an AI-focused world where even gamers tend to move towards AI avatars instead of displaying themselves playing the game. If you have been a fan of vTubers and want a similar streaming style for your gaming TikTok Live, then you should try Virbo Live .

Moreover, in the modern world, TikTok commerce has been blowing up with shops showcasing their products and getting the most return of the content that they are making. But with virtual live avatars in Virbo, you can take it up a notch and get your TikTok store to sell better with greater engagement.

First of all, you are going to save a lot of money when it comes to using an AI avatar since you won’t need to hire a person to do everything for you. Secondly, using these VTubers will give you a boost in revenue especially when there is a live shopping event.

Lastly, with 24/7 seamless AI streaming, you can plan the stream ahead of time and get much more out of your livestreams. Here are some of Virbo’s live-streaming features.

Features of Virbo Live

• AI Live Shopping: Virbo offers 24/7 live avatars that you can use to set up AI live shopping right on your TikTok page. You don’t need any human model present and you can showcase your product on the TikTok page as you like.
• Realistic AI-Driven Avatars: All avatars are realistic and the vTubers can perfectly mimic natural movements. From different ethnicities, poses, and attire, you have the freedom to choose anything.
• Multiple Languages and Accents: Virbo offers multiple languages and accents that various avatars can have. Hence, you can break the language barrier and create live streams in various languages to target the native people.

2. Set your objectives for TikTok Live

When it comes to going live on TikTok, you also need to set your objectives. TikTok Live Studio provides many features that you can leverage. Hence, by planning your actions, you can make the best out of going live on TikTok

For example, before your stream starts, ask yourself, what are your objectives? Do you want more views, more people engaged, more conversations, monetization? Once you have the goal in mind, then you can leverage TikTok Live Studio and make the most return out of your effective live session.

3. Promote your live beforehand

Before you go live using TikTok Live Studio, you need to promote your life. It is important to build up anticipation before actually going live on the platform. Hence, when you announce that you are going live and also tease what is going to be in the video, you improve your chances of getting more viewers to join, especially if you have an audience already.

One of the best ways to promote is simply to make an engaging TikTok that only teases the content of your upcoming live session, sparking the curiosity factor amongst the potential viewers.

4. Timing matters the most

The right time when you push out your content is what matters the most. The same is true with YouTube, Facebook, Instagram, and most other platforms. With TikTok, you must understand where your audience is mostly active in

How do you find that? Well, you need to understand your audience deeply and when they are mostly active. For example, your audience could be active on TikTok on a certain time and that’s where pushing your livestream will get the most results.

5. Take care of technical aspects

Most people ignore the technical aspects of TikTok livestream. This is especially true if you want to come in front of the camera for live streaming purposes. For example, you need to make sure that your lighting, sound, and connectivity are perfect so nothing hinders the experience of your audience.

With TikTok Live Studio, you can handle the hardware, which devices you want to connect, and the overall quality of your live streams. So, when you address the technical aspects the right way, you increase your chances of engaging the audience.

Part 3: Step Guidance to Start TikTok Live Studio

Step 1 Download TikTok Live Studio

Visit the official website of TikTok Live Studio and download it for your Windows. But you can also log in to your TikTok account and download Live Studio from there. But if you don’t see the TikTok Live Studio download button in your TikTok app, then that means the software might not be available in your region.

Step 2 Install and Login TikTok Live Studio

After completing the download, you need to install the software on your Windows PC or laptop. Give it all the permission that it needs and after you are done installing it on your machine, you need to log in just like you log in to your TikTok. The application will allow you to choose various options like Facebook, Google, and Twitter login.

Step 3 Setting up LIVE Studio and going live

Once you are logged in, you can either skip the process or Set Up so that everything will go under your supervision. You will need to select things like Microphone, Camera settings, Streaming Settings, and more. Once everything is set up, you just need to click Go Live, and your live stream will be started.

Conclusion

TikTok Live Studio is one of the best live streaming tools you will find. The regular TikTok app is quite limited, especially if you are a streamer trying to make it on the TikTok world.

There is so much competition on the TikTok streaming service, but with Live Studio, you get a lot of freedom and tools to measure your progress in the competitive TikTok world.

TikTok has changed the streaming world. With millions of users on the platform, TikTok Live Studio is a tool that allows you to stream and go live with ease and better engagement. TikTok has realized the power of streaming and is now competing with some of the biggest platforms like Facebook Live, Twitch, and YouTube.

But if you want to grow your TikTok using the Live Studio, then we have a complete guideline of how to go from a beginner streamer to an advanced one.

Part 1: Basic Knowledge of Pro Tips for TikTok Live Studio Success

We live in an attention economy where live streaming has become the pinnacle of entertainment. You see many creators like Adin Ross, N3on, and Sneako making the move and becoming one of the biggest streamers out there, earning millions of dollars per year.

The studio behind TikTok saw the potential and decided to allow live streaming, which is one of the best ways creators can interact with their audience. However, as the platform got bigger, TikTok introduced its official Live Studio tool that aims to set streamers up for success.

So what exactly is Live Studio? LIVE Studio is TikTok-dedicated streaming software that lets you stream games on TikTok, connect with the community, receive gifts, and subscriptions, and easily create high-quality content for your viewers to enjoy.

So how does it work?

01 How does TikTok Live Studio work?

Being a comprehensive live streaming software, creators who want to use Live Studio will need to at least have 1000 followers to unlock and access this wonderful software. TikTok LIVE Studio has helped gaming creators up their TikTok Live experience, experience true monetization, and connect deeply with their viewers.

However, if you want to be a gaming-related creator, you must have posted game-related short videos or gone live while playing a game of your choice. But with non-gamers, the policy is different. You need at least 10,000 followers to have access to the LIVE Studio.

02 Benefits and Features of TikTok Live Studio

Tik Tok LIVE Studio provides many features that make streaming a breeze. Especially when you are a gamer, you get so many intuitive controls that it turns your TikTok into an analytical dashboard where you can understand your audience a bit better.

Firstly, Live Studio TikTok makes it easier for beginners to go live and get their streaming career started. It is simple to use and easy to get started when there is a dedicated tool for streaming.

Secondly, you can engage with viewers like a pro using streaming-oriented features like LIVE, LIVE Goal, Highlight, and more. It sets up a whole system for you to follow and improve, allowing you to take your streaming career to the next level.

Moreover, with TikTok LIVE Studio, you can also chat with your viewers through an in-game chatbox. From reacting to their comments and receiving gifts, Live Studio provides all the options for streamers to leverage.

Part 2: Pro Tips for TikTok Live Studio Success

1. Select AI-powered streaming tools to ease the workload

We live in an AI-focused world where even gamers tend to move towards AI avatars instead of displaying themselves playing the game. If you have been a fan of vTubers and want a similar streaming style for your gaming TikTok Live, then you should try Virbo Live .

Moreover, in the modern world, TikTok commerce has been blowing up with shops showcasing their products and getting the most return of the content that they are making. But with virtual live avatars in Virbo, you can take it up a notch and get your TikTok store to sell better with greater engagement.

First of all, you are going to save a lot of money when it comes to using an AI avatar since you won’t need to hire a person to do everything for you. Secondly, using these VTubers will give you a boost in revenue especially when there is a live shopping event.

Lastly, with 24/7 seamless AI streaming, you can plan the stream ahead of time and get much more out of your livestreams. Here are some of Virbo’s live-streaming features.

Features of Virbo Live

• AI Live Shopping: Virbo offers 24/7 live avatars that you can use to set up AI live shopping right on your TikTok page. You don’t need any human model present and you can showcase your product on the TikTok page as you like.
• Realistic AI-Driven Avatars: All avatars are realistic and the vTubers can perfectly mimic natural movements. From different ethnicities, poses, and attire, you have the freedom to choose anything.
• Multiple Languages and Accents: Virbo offers multiple languages and accents that various avatars can have. Hence, you can break the language barrier and create live streams in various languages to target the native people.

2. Set your objectives for TikTok Live

When it comes to going live on TikTok, you also need to set your objectives. TikTok Live Studio provides many features that you can leverage. Hence, by planning your actions, you can make the best out of going live on TikTok

For example, before your stream starts, ask yourself, what are your objectives? Do you want more views, more people engaged, more conversations, monetization? Once you have the goal in mind, then you can leverage TikTok Live Studio and make the most return out of your effective live session.

3. Promote your live beforehand

Before you go live using TikTok Live Studio, you need to promote your life. It is important to build up anticipation before actually going live on the platform. Hence, when you announce that you are going live and also tease what is going to be in the video, you improve your chances of getting more viewers to join, especially if you have an audience already.

One of the best ways to promote is simply to make an engaging TikTok that only teases the content of your upcoming live session, sparking the curiosity factor amongst the potential viewers.

4. Timing matters the most

The right time when you push out your content is what matters the most. The same is true with YouTube, Facebook, Instagram, and most other platforms. With TikTok, you must understand where your audience is mostly active in

How do you find that? Well, you need to understand your audience deeply and when they are mostly active. For example, your audience could be active on TikTok on a certain time and that’s where pushing your livestream will get the most results.

5. Take care of technical aspects

Most people ignore the technical aspects of TikTok livestream. This is especially true if you want to come in front of the camera for live streaming purposes. For example, you need to make sure that your lighting, sound, and connectivity are perfect so nothing hinders the experience of your audience.

With TikTok Live Studio, you can handle the hardware, which devices you want to connect, and the overall quality of your live streams. So, when you address the technical aspects the right way, you increase your chances of engaging the audience.

Part 3: Step Guidance to Start TikTok Live Studio

Step 1 Download TikTok Live Studio

Visit the official website of TikTok Live Studio and download it for your Windows. But you can also log in to your TikTok account and download Live Studio from there. But if you don’t see the TikTok Live Studio download button in your TikTok app, then that means the software might not be available in your region.

Step 2 Install and Login TikTok Live Studio

After completing the download, you need to install the software on your Windows PC or laptop. Give it all the permission that it needs and after you are done installing it on your machine, you need to log in just like you log in to your TikTok. The application will allow you to choose various options like Facebook, Google, and Twitter login.

Step 3 Setting up LIVE Studio and going live

Once you are logged in, you can either skip the process or Set Up so that everything will go under your supervision. You will need to select things like Microphone, Camera settings, Streaming Settings, and more. Once everything is set up, you just need to click Go Live, and your live stream will be started.

Conclusion

TikTok Live Studio is one of the best live streaming tools you will find. The regular TikTok app is quite limited, especially if you are a streamer trying to make it on the TikTok world.

There is so much competition on the TikTok streaming service, but with Live Studio, you get a lot of freedom and tools to measure your progress in the competitive TikTok world.

Master Amazon Live: Features, Pro Tips and Future Trends

Going live on Amazon is a great way to drive sales and traffic to your product. The platforms work in a similar way to other livestreaming services including Facebook and Taobao. Sellers can use Amazon Live streaming to drive trading and brand awareness of their products. In this article, we explore the Amazon Live streaming shopping experience including the key features and pro tips.

Part 1: Live on Amazon: A Game-Changer for Sellers

Amazon has been hosting many live streams where sellers promote a wide range of products. With Amazon Live Events, thousands of creators and influencers sell products and demonstrate how they work. This type of livestream shopping is an effective marketing strategy. It allows a personable host to demonstrate products while shoppers talk about their experience and ask any burning questions.

01 What is Amazon Live Streaming?

Amazon Live Streaming is an interactive fee that allows brands to show live videos for their products. You can introduce your brands to the audience and demonstrate how products work. With Amazon Live, sellers highlight their product listings and create banners for customers using product promotions on a carousel below each live video. On the other hand, customers interact with the live video by asking questions in the comment sections or chatting with hosts.

02 Who Can Benefit from Amazon Live?

Amazon Live streaming sales focus on the desires of the shoppers to know more about a product. It is also based on the tendency of online shoppers to impulse buy. By providing instant answers to shoppers, sellers can minimize the guesswork and boost sales.

1. Shoppers: Discover new products and see them in demonstrated action before making a purchase. They can also ask questions in real time and get additional information.
2. Seller and Brands: Increased product awareness and sales with the potential for building brand image.
3. Influencers: A new income stream and access to a wider audience while building relationships with brands.
4. Fans of Influencers: Get to know their favorite personalities better and get exclusive deals or discounts from their recommendations.
5. Anyone Seeking Entertainment: Amazon Livestream can be a source of entertainment with DIY projects and demonstrations.

03 Is Amazon Live Streaming Right for You?

Amazon Live is an effective tool for starting a major sale or increasing the overall awareness of your product. The program streams live videos on the Amazon Live homepage to your brand’s product details pages giving you more exposure. You can speak about your products or simply demonstrate how they work. This makes Amazon Live a highly engaging promotional tool that sellers and influencers can use to drive more informed shoppers to buy their products, Here are some pros and cons of using Amazon Sale live streaming:

Pros

• A free live-streaming platform for sellers
• Offers creative tools and resources to effectively promote your products
• Amazon Live selling is a small part of the growing market and offers the opportunity for brands to scale

Cons

• Low consumer engagement rates with low-quality videos
• You will still need a creative team with resources to represent your brand well
• Amazon Live is still a fledging service and does not offer influencer marketing nor have its own place on Amazon’s website navigation yet

Part 2: Step Guidance: Getting Started with Amazon Live

To create a livestream on Amazon, you need to be a U.S. Professional Seller either registered as a U.S. Vendor or in the Amazon Brand Registry. Sellers who meet the requirements can create their livestreams through the Amazon Live Creator mobile app.

With Amazon streaming live service, you can record Livestream in advance and schedule them to go up at a later date or go Live in real-time. This will usually depend on your goals and the kind of interaction you want with your audience. In any case, Amazon recommends the use of an external camera and a video encounter instead of your mobile phone to ensure quality video. Although you can use either, an external camera gives you an edge in terms of quality. Let’s have a look at a detailed step-by-step guide to getting started with Amazon Live:

Step 1 Create an Amazon Live Account

Download the Amazon Live Creator app from the Apps Store. The app is currently only available for iOS and will work on iPhone or iPad. Sign into your Seller, Influencer, or Vendor account and create a Live Account.

Step 2 Enter Details of your Product or Brand

Choose your brand and enter the desired profile name. Edit your profile the way you like to be a true representation of your brand.

Step 3 Add Products to Your Livestream

Choose the products you want to add to your livestream. These are the products that you want to promote and use to engage with your viewers.

Step 4 Set Up Your Amazon Livestream

With the product added, you are ready to set up your live stream. Take some time in the practice mode to familiarize yourself with the platform, and prepare your talking points. Also, come up with responses to possible customer questions and any other important information. Although Amazon Live is free, you can also consider using Amazon advertising to reach a wider audience.

Step 5 Go Live

Once everything is ready, enter your stream time and start time. You can view your analytics from the homepage and see how well the live stream is performing.

Once published, Amazon Live events can be found on the Amazon.com/Live page . They are also discoverable in Amazon stores, product detail pages, and the Amazon mobile app under “Amazon Live.” A well-presented Amazon Live stream will:

• Build a community by communicating and engaging with consumers
• Entice viewers to take action
• Reduce pre-purchase support requests, such as live chat
• Generate sales
• Lower returns by providing essential details and answers

Bonus Tip: Enhanced Live Streaming with AI (Future Trends)

As artificial intelligence continues to touch every aspect of life, brands can leverage this technology to offer more personalized content to their audience. Virbo Live offers you an ultimate AI streamer experience where you can host live shopping with an AI streamer. Instead of creating content from scratch, choose an AI streamer to interact with your audience, saving the time and cost of hiring a human streamer. Embark on this transformative streaming journey, and keep your audience engaged even without your direct involvement.

01 Leveraging Virbo AI streaming for sales and shopping

Virbo Live offers you access to multi-lingual AI-driven avatars or Vtubers that will sell your products and interact with your viewers in real time. The AI-powered avatars can provide more information about your products and answer questions from your viewers. By automating the streaming process, you can transform your viewers’ experience while boosting your revenue.

As Amazon Live becomes more popular among sellers and buyers, any solution that would make the work of sellers easier is worth exploring. Virbo Live offers you an excellent solution to live stream your products without the heavy budget of hiring a creative team. You only need to select an Avatar of your choice, generate a script, and allow the avatar to do the rest.

02 Simplified workflow and better viewer experience with Virbo Live

Virbo Live offers you a simplified workflow for a better viewer experience by creating a realistic and seamless interaction with the audience. Although the avatars are AI-powered, they can interact freely with the audience, ensuring they have perfect information before making a purchase. Some of the features that make Virbo Live such a powerful tool include:

1. Realistic AI-driven Avatars: Interact with and keep your viewers engaged by mimicking natural movements perfectly.
2. AI Live Shopping Script Generation: Automatically generate a script for your AI streamer by adding details about your product
3. Multiple Languages and Accents: Automatically translate your script to desired a language and integrate the right accent for your viewers
4. Customizable Q&A Repository: Create a personalized Q&A database so that your AI streamer can connect with your viewers better and offer realistic solutions
5. Interaction Through Text: Trigger your AI streamer to automatically speak your text and engage with the viewers

Conclusion

Amazon Live lets sellers and influencers promote products through live streaming. Get started easily, interact with your audience, and showcase your products. Try Virbo Live ‘s AI streamers for a cost-effective and efficient alternative.

Going live on Amazon is a great way to drive sales and traffic to your product. The platforms work in a similar way to other livestreaming services including Facebook and Taobao. Sellers can use Amazon Live streaming to drive trading and brand awareness of their products. In this article, we explore the Amazon Live streaming shopping experience including the key features and pro tips.

Part 1: Live on Amazon: A Game-Changer for Sellers

Amazon has been hosting many live streams where sellers promote a wide range of products. With Amazon Live Events, thousands of creators and influencers sell products and demonstrate how they work. This type of livestream shopping is an effective marketing strategy. It allows a personable host to demonstrate products while shoppers talk about their experience and ask any burning questions.

01 What is Amazon Live Streaming?

Amazon Live Streaming is an interactive fee that allows brands to show live videos for their products. You can introduce your brands to the audience and demonstrate how products work. With Amazon Live, sellers highlight their product listings and create banners for customers using product promotions on a carousel below each live video. On the other hand, customers interact with the live video by asking questions in the comment sections or chatting with hosts.

02 Who Can Benefit from Amazon Live?

Amazon Live streaming sales focus on the desires of the shoppers to know more about a product. It is also based on the tendency of online shoppers to impulse buy. By providing instant answers to shoppers, sellers can minimize the guesswork and boost sales.

1. Shoppers: Discover new products and see them in demonstrated action before making a purchase. They can also ask questions in real time and get additional information.
2. Seller and Brands: Increased product awareness and sales with the potential for building brand image.
3. Influencers: A new income stream and access to a wider audience while building relationships with brands.
4. Fans of Influencers: Get to know their favorite personalities better and get exclusive deals or discounts from their recommendations.
5. Anyone Seeking Entertainment: Amazon Livestream can be a source of entertainment with DIY projects and demonstrations.

03 Is Amazon Live Streaming Right for You?

Amazon Live is an effective tool for starting a major sale or increasing the overall awareness of your product. The program streams live videos on the Amazon Live homepage to your brand’s product details pages giving you more exposure. You can speak about your products or simply demonstrate how they work. This makes Amazon Live a highly engaging promotional tool that sellers and influencers can use to drive more informed shoppers to buy their products, Here are some pros and cons of using Amazon Sale live streaming:

Pros

• A free live-streaming platform for sellers
• Offers creative tools and resources to effectively promote your products
• Amazon Live selling is a small part of the growing market and offers the opportunity for brands to scale

Cons

• Low consumer engagement rates with low-quality videos
• You will still need a creative team with resources to represent your brand well
• Amazon Live is still a fledging service and does not offer influencer marketing nor have its own place on Amazon’s website navigation yet

Part 2: Step Guidance: Getting Started with Amazon Live

To create a livestream on Amazon, you need to be a U.S. Professional Seller either registered as a U.S. Vendor or in the Amazon Brand Registry. Sellers who meet the requirements can create their livestreams through the Amazon Live Creator mobile app.

With Amazon streaming live service, you can record Livestream in advance and schedule them to go up at a later date or go Live in real-time. This will usually depend on your goals and the kind of interaction you want with your audience. In any case, Amazon recommends the use of an external camera and a video encounter instead of your mobile phone to ensure quality video. Although you can use either, an external camera gives you an edge in terms of quality. Let’s have a look at a detailed step-by-step guide to getting started with Amazon Live:

Step 1 Create an Amazon Live Account

Download the Amazon Live Creator app from the Apps Store. The app is currently only available for iOS and will work on iPhone or iPad. Sign into your Seller, Influencer, or Vendor account and create a Live Account.

Step 2 Enter Details of your Product or Brand

Choose your brand and enter the desired profile name. Edit your profile the way you like to be a true representation of your brand.

Step 3 Add Products to Your Livestream

Choose the products you want to add to your livestream. These are the products that you want to promote and use to engage with your viewers.

Step 4 Set Up Your Amazon Livestream

With the product added, you are ready to set up your live stream. Take some time in the practice mode to familiarize yourself with the platform, and prepare your talking points. Also, come up with responses to possible customer questions and any other important information. Although Amazon Live is free, you can also consider using Amazon advertising to reach a wider audience.

Step 5 Go Live

Once everything is ready, enter your stream time and start time. You can view your analytics from the homepage and see how well the live stream is performing.

Once published, Amazon Live events can be found on the Amazon.com/Live page . They are also discoverable in Amazon stores, product detail pages, and the Amazon mobile app under “Amazon Live.” A well-presented Amazon Live stream will:

• Build a community by communicating and engaging with consumers
• Entice viewers to take action
• Reduce pre-purchase support requests, such as live chat
• Generate sales
• Lower returns by providing essential details and answers

Bonus Tip: Enhanced Live Streaming with AI (Future Trends)

As artificial intelligence continues to touch every aspect of life, brands can leverage this technology to offer more personalized content to their audience. Virbo Live offers you an ultimate AI streamer experience where you can host live shopping with an AI streamer. Instead of creating content from scratch, choose an AI streamer to interact with your audience, saving the time and cost of hiring a human streamer. Embark on this transformative streaming journey, and keep your audience engaged even without your direct involvement.

01 Leveraging Virbo AI streaming for sales and shopping

Virbo Live offers you access to multi-lingual AI-driven avatars or Vtubers that will sell your products and interact with your viewers in real time. The AI-powered avatars can provide more information about your products and answer questions from your viewers. By automating the streaming process, you can transform your viewers’ experience while boosting your revenue.

As Amazon Live becomes more popular among sellers and buyers, any solution that would make the work of sellers easier is worth exploring. Virbo Live offers you an excellent solution to live stream your products without the heavy budget of hiring a creative team. You only need to select an Avatar of your choice, generate a script, and allow the avatar to do the rest.

02 Simplified workflow and better viewer experience with Virbo Live

Virbo Live offers you a simplified workflow for a better viewer experience by creating a realistic and seamless interaction with the audience. Although the avatars are AI-powered, they can interact freely with the audience, ensuring they have perfect information before making a purchase. Some of the features that make Virbo Live such a powerful tool include:

1. Realistic AI-driven Avatars: Interact with and keep your viewers engaged by mimicking natural movements perfectly.
2. AI Live Shopping Script Generation: Automatically generate a script for your AI streamer by adding details about your product
3. Multiple Languages and Accents: Automatically translate your script to desired a language and integrate the right accent for your viewers
4. Customizable Q&A Repository: Create a personalized Q&A database so that your AI streamer can connect with your viewers better and offer realistic solutions
5. Interaction Through Text: Trigger your AI streamer to automatically speak your text and engage with the viewers

Conclusion

Amazon Live lets sellers and influencers promote products through live streaming. Get started easily, interact with your audience, and showcase your products. Try Virbo Live ‘s AI streamers for a cost-effective and efficient alternative.

A Guide to Using OBS Studio To Stream to Facebook

Live streaming has become essential for many brands to promote their products on a large scale. They use different tools to integrate live stream features with social media platforms. Among all the available options, OBS Studio is one such streaming software that provides a cross-platform approach. You can easily use this open-source tool to stream on Facebook Live.

This article provides sufficient information about OBS and Facebook. It also solves the query about how to start OBS Facebook live streaming with proper guidelines. Moreover, you can find an AI-powered tool that intensifies your live streaming experience.

Part 1. A Brief Overview of OBS and Facebook

According to a Statista report, Facebook is the most-used social network, with over 3 billion monthly visitors. Almost everyone knows about Facebook, but most people are unfamiliar with OBS Studio. This section intends to provide essential information about OBS and its compatibility with Facebook Live:

OBS Studio

OBS Studio is an open-source and free software for streaming and screen casting. Its initial version was released in 2012. Now, this tool is available for macOS, Windows, BSD, and Linux distributions. It helps to record, encode, capture, and broadcast through RTMP, WebRTC, and other protocols. Moreover, OBS Studio supports multiple plug-ins to provide more functions.

Facebook

Mark Zuckerberg launched Facebook to help users connect globally. People started to use it for various purposes because of its extended functionality. Currently, it is helping individuals and companies to do wonders together. Many brands are using it for marketing and generating leads. Moreover, Facebook has even established its position as one of the finest live-selling platforms.

Part 2. How To Stream to Facebook With OBS Studio: A Simple Guide

Streaming live on Facebook provides capabilities to reach global audiences and share content. At the same time, you need an efficient tool like OBS to stream live on this largest social network. Due to some complex options, steamers are still confused about how to use OBS for Facebook Live effectively. In this regard, the following steps make it easy for them to stream to Facebook with OBS Studio.

• Step 1. First of all, launch OBS Studio software on your device. On the main interface, it provides a whole range of options. Click on the “+” icon in the “Scenes” panel at the bottom left corner. Then, rename the scene on the prompt and hit the “OK” button to save it for use every time.

• Step 2. After creating a scene, you need to add sources for audio and video. To add audio input, hit the “+” icon in the “Sources” panel. Then, select the “Audio Input Capture” option from the appeared list. After that, rename the audio source in the “Create new” bar and click the “OK” option. Another panel shows here in which you select the device from the dropdown. After that, hit the “OK” button again to save it.

• Step 3. To add a video capture source, click on the “+” icon again given in the “Sources” panel. Afterward, a list appears from where you select the “Video Capture Device” option. You can rename the source on the next displayed panel and then hit the “OK” button. Select the video source from available devices and customize FPS and resolution. Once you confirm the video source, it starts showing the video using that source.

• Step 4. To proceed to the live streaming feature, click the “Settings” option in the “Controls” section. Navigate to the settings page and select the “Stream” option. After that, click “Service” to check the services list and choose “Facebook Live” from there. Upon doing that, hit the “Get Stream Key” button to get a key for streaming.

• Step 5. It opens the browser and shows the Facebook page through a unique URL. On that page, you can see two options, including “Go live” and “Create event.” Here, you must select “Go Live” to proceed further.

• Step 6. On the next window, select the “Streaming software” option with a key icon. This displays the “Stream Key” for further processing. Click the “Copy” button to get the key in your clipboard.

• Step 7. After copying the key, go back to the OBS Studio tool. Paste the key in the “Stream Key” text box within the Stream Settings and hit the “OK” button.

• Step 8. Afterward, click on the “Start Streaming” function in the “Controls” panel. Then, it immediately starts streaming and shows its parameters in the below bar. To terminate live streaming, hit “Stop Streaming” from the same menu.

Part 3. How To Attract More Live Audiences When Streaming to Facebook With OBS Studio?

As we have mentioned, there are many live-streaming tools in the market. These streaming platforms offer handy features that help users to stream simple content. For instance, OBS is helpful but inefficient enough to produce creative live streams. For this, you need a powerful tool with complete customization options. Wondershare Virbo Live is a well-designed tool to tailor your live streams perfectly.

Interestingly, this tool’s AI Smart Script feature helps generate scripts for marketing streams in instant prompts. You can change the live stream template and background according to your desire. Also, there is a range of AI Avatars with different ethnicities, outfits, and poses for all occasions. Moreover, you can use the tool without downloading it because it offers cloud-based support.

Features of Wondershare Virbo Live To Consider

1. Wondershare Virbo Live has an AI Streamer that provides dubbing in different languages and accents. You can also generate AI voices according to your audience.
2. This cost-efficient tool offers a seamless streaming experience 24/7. Thus, it helps to boost the revenue of your live selling on social platforms.
3. You can customize the size and placement of objects or text on live streams. Also, it helps to use stickers that catch the interest of viewers.

Comprehensive Steps To Create a Streaming Room Using Wondershare Virbo Live

Virbo Live would be a perfect solution for creating customized live-stream rooms. It provides intuitive controls with AI-powered features. Here’s how you can make your streaming room step-by-step with this efficient live-streaming tool.

• Step 1. Access Tool and Advance To Create Stream

Initially, visit the official site of Wondershare Virbo Live and navigate on the main interface. Move slightly down and click the “Create Stream Room Now” option. Afterward, it will take you to the main panel of the tool.

• Step 2. Start With Selecting the Livestream Room Template

To start the customization process, pick the best template from the different choices under the “Livestream Room Template” section. After selecting the template, the window opens and displays the template on the right side of the screen.

• Step 3. Utilize Different Controls To Customize the Template

You can customize the template on the same screen by dragging text or objects. Then, you can select creative avatars from the “AI avatars” tab for your live event. Apart from that, open the “Background” tab to choose stunning backgrounds. Plus, you can introduce “Sticker” based on the requirements of your stream.

• Step 4. Access Options for Human Interaction

After taking care of visuals, hit the “Human interaction” tab from the display’s top left and select the “Microphone” option. Upon doing this, click the “Turn microphone on to take over” button to provide access to your local microphone. After that, you can interact with the audience live when livestreaming on Facebook.

• Step 5. Initiate Your Customized Live Stream Successfully

After finalizing all the selections, you can start live streaming. For that, hit the “Start livestream” button given at the top right corner of the screen. The tool instantly starts your live stream with customized features.

Conclusion

Conclusively, we have presented a detailed overview of OBS Studio and its integration with Facebook Live. You can benefit from simple instructions on how to use OBS Studio for Facebook Live. Wondershare Virbo Live provides innovative functions with AI technology to make your live streams even more exciting. Amazingly, users can seamlessly integrate this tool with all major social networks for live streaming.

Live shopping on platforms like **LazLive has become a major trend in Southeast Asian regions such as Malaysia. This shopping method involves hosts showcasing and selling their products to viewers in the live videos. Established companies and startups are entering the market to capitalize on this trend.

However, there is a need for tools to make cohesive and better content for seamless live streaming. This article will give you a comprehensive preview of the LazLive live-selling platform. We will also discuss a tool that will help you optimize your live selling experience by creating optimized content.

Part 1. A Basic Preview of LazLive Shopping Platform

Many content creators usually connect with their audience through live streaming. Audiences all around the world like to engage with sellers to buy products. For this purpose, LazLive provides an interactive experience with its live-streaming feature. Plus, it offers a compelling product line to its users to cater to everyone’s needs. Their products include basic necessities, self-care, entertainment, and fashion products.

Along with the diverse product range, the main interface of this live-streaming app is user-friendly. You will find vouchers and exclusive discounts on the main interface of this platform. Also, there is a search tab for ease, allowing you to search specific product names.

Reviews of Sellers and Buyers on LazLive Shopping

Throughout the internet, you will mostly find negative reviews about this platform. According to users’ responses, the app has insufficient product information. Buyers have to spend extra time watching uninterested products on this Lazada live selling platform. Besides this, sometimes the platform delivers the wrong item that is hard to return.

Sellers of products can’t schedule live streaming on this live shopping platform. Based on seller reviews, the app’s live stream performance does not meet basic standards. With all the responses in line, LazLive still has considerable user inflow and outflow in the Southeast Asian region.

How is LazLive a Good Option for Live Selling?

LazLive can be a good option for startups and small businesses looking for a cheap platform to grow. It can help in brand marketing and selling products by providing the following benefits:

1. You can interact with customers directly with this live-streaming platform.
2. This live shopping platform features your product in 360°.
3. Users can have real-time purchasing options with this live-streaming platform.
4. It helps you to promote vouchers and endorse your featured products through live streams.

Part 2. How To Create the Perfect Livestream Selling Environment in LazLive?

You can make your brand attractive and likable with live stream selling. It is a two-way communication that enhances the loyalty of customers. With some tips, you can make the selling environment more attractive in LazLive. Follow the below tips to create a perfect livestream selling environment:

1. Plan Your Content

Sellers should plan attractive content and storylines for live streaming. This content should be informative and engaging for the audience. Developing a script or outline will optimize your livestream presentation. You can present the features and benefits of the product to attract the audience.

2. Increase Your Audience Engagement With Live Giveaways

Audience engagement on live streams can increase through running giveaway campaigns. It will make your audience excited to try your products. Live-selling platforms such as LazLive offer live-stream vouchers to win customers’ attention. With the help of this feature, you can create anticipation among the audience for your future livestream.

3. Promote Live Sale Before and After

It is essential to create hype around your selling events. You can share video ad teasers on social media platforms and email your target leads to promote your stream. Lazada’s live selling platform provides a sharing option to help you promote your live sale. Also, you can encourage your audience to share live videos while streaming.

4. Use the Power of Influencers

Influencers can engage their followers and empower them to buy products. These influencers might help you increase the efficiency of the live-selling Lazada events. You should collaborate with influencers who have loyal followers to boost your brand image.

5. Select a Sophisticated Livestreaming Tool

You can use a livestreaming tool to effectively showcase your product. Tools have some features to facilitate you in creating professional-looking live streams. With this, you don’t need to generate live-stream videos from scratch. Wondershare Virbo Live is one of those tools that has advanced features, allowing you to make engaging videos.

Get Started Online Free Download

Part 3. Improve Live Selling Revenue in LazLive With Wondershare Virbo Live

As mentioned earlier, one of the most important elements for successful live selling is selecting the right tool for streaming. When it comes to improving revenue, you can integrate some features in streams to generate sales. Streamers can look to incorporate engaging concepts and visuals to attract the audience. Wondershare Virbo Live offers AI-driven avatars to create a visually engaging atmosphere during live events.

These AI avatars or VTubers can perfectly mimic natural movements to engage the buyers. This will ensure authenticity and connection in every interaction during live shopping. You can also use multiple language features of the tool to break language barriers. With the help of such language options, you can reach a diverse audience through a single platform.

Noting the Best Features of Wondershare Virbo Live

1. It offers a customizable Q&A repository to set an automatic response to audience questions. It instantly helps users interact with their audience by answering their most frequently asked questions.
2. This tool allows microphone integration to drive AI streamers to speak in real-time. Not only does this promote live audience interaction, but it is also a great way to keep actual identity behind the curtains.
3. Wondershare Virbo Live is compatible with many platforms like YouTube and TikTok. It also supports live streaming on LazLive, Shopee, and similar platforms.

Steps To Create Stream Room Using Wondershare Virbo Live

Sellers can use this tool to create optimized live-stream videos for audiences. Below are the steps to create a stream room using Wondershare Virbo Live:

• Step 1. Access Tool To Create Stream Room

Firstly, access this tool online by visiting the official website on your browser. Open its main interface and click the “Create Stream Room Now” button on the left.

Get Started Online Free Download

• Step 2. Create a Blank Live Stream Room

Upon reaching a new window, hit the “Create a Blank Live Stream Room” button at the top of the screen. Next, you will find many options to help you create a personalized video stream.

• Step 3. Choose Your Required AI Avatar

Once you reach the editing window, select the “AI avatars” tab on the top. A dialog box will open with different avatars in different dresses and poses. Then, as required, choose any of them, and it will appear on the right side of the screen.

• Step 4. Adjust Changes in Background

Afterward, opt for the “Background” tab to choose a background for product representation. You can choose different options or add your personalized background with the “Upload background” option.

• Step 5. Add Script for Livestream Video

To add the script for the live stream video, you are provided with 3 different scenarios. If you intend to have more human interaction, go to the respective section. Select the appropriate sub-section through which you want to interact with your audience. If you go for “Text,” add the text, which will be limited to 1000 words or less. Set up the dubbing audio using the respective option on the top.

On the other hand, you can define the language through the “Translate to” menu and click “Translate.” If you are not going to translate the text, click “Add text” to conclude by adding the script for the live stream video.

• Step 6. Initiate Livestreaming of Your Products

After defining all settings, press the “Start Livestream” button at the top right to start interacting with your customers.

Conclusion

Platforms like LazLive will allow you to do live streaming with its easy-to-use interface. This platform allows you to interact with the target audience to increase revenue. We recommend using tools like Wondershare Virbo Live to polish your streams further. It is an AI-powered tool that can help you create live-streaming videos in multiple languages to make your streaming effective.

Live shopping on platforms like **LazLive has become a major trend in Southeast Asian regions such as Malaysia. This shopping method involves hosts showcasing and selling their products to viewers in the live videos. Established companies and startups are entering the market to capitalize on this trend.

However, there is a need for tools to make cohesive and better content for seamless live streaming. This article will give you a comprehensive preview of the LazLive live-selling platform. We will also discuss a tool that will help you optimize your live selling experience by creating optimized content.

Part 1. A Basic Preview of LazLive Shopping Platform

Many content creators usually connect with their audience through live streaming. Audiences all around the world like to engage with sellers to buy products. For this purpose, LazLive provides an interactive experience with its live-streaming feature. Plus, it offers a compelling product line to its users to cater to everyone’s needs. Their products include basic necessities, self-care, entertainment, and fashion products.

Along with the diverse product range, the main interface of this live-streaming app is user-friendly. You will find vouchers and exclusive discounts on the main interface of this platform. Also, there is a search tab for ease, allowing you to search specific product names.

Reviews of Sellers and Buyers on LazLive Shopping

Throughout the internet, you will mostly find negative reviews about this platform. According to users’ responses, the app has insufficient product information. Buyers have to spend extra time watching uninterested products on this Lazada live selling platform. Besides this, sometimes the platform delivers the wrong item that is hard to return.

Sellers of products can’t schedule live streaming on this live shopping platform. Based on seller reviews, the app’s live stream performance does not meet basic standards. With all the responses in line, LazLive still has considerable user inflow and outflow in the Southeast Asian region.

How is LazLive a Good Option for Live Selling?

LazLive can be a good option for startups and small businesses looking for a cheap platform to grow. It can help in brand marketing and selling products by providing the following benefits:

1. You can interact with customers directly with this live-streaming platform.
2. This live shopping platform features your product in 360°.
3. Users can have real-time purchasing options with this live-streaming platform.
4. It helps you to promote vouchers and endorse your featured products through live streams.

Part 2. How To Create the Perfect Livestream Selling Environment in LazLive?

You can make your brand attractive and likable with live stream selling. It is a two-way communication that enhances the loyalty of customers. With some tips, you can make the selling environment more attractive in LazLive. Follow the below tips to create a perfect livestream selling environment:

1. Plan Your Content

Sellers should plan attractive content and storylines for live streaming. This content should be informative and engaging for the audience. Developing a script or outline will optimize your livestream presentation. You can present the features and benefits of the product to attract the audience.

2. Increase Your Audience Engagement With Live Giveaways

Audience engagement on live streams can increase through running giveaway campaigns. It will make your audience excited to try your products. Live-selling platforms such as LazLive offer live-stream vouchers to win customers’ attention. With the help of this feature, you can create anticipation among the audience for your future livestream.

3. Promote Live Sale Before and After

It is essential to create hype around your selling events. You can share video ad teasers on social media platforms and email your target leads to promote your stream. Lazada’s live selling platform provides a sharing option to help you promote your live sale. Also, you can encourage your audience to share live videos while streaming.

4. Use the Power of Influencers

Influencers can engage their followers and empower them to buy products. These influencers might help you increase the efficiency of the live-selling Lazada events. You should collaborate with influencers who have loyal followers to boost your brand image.

5. Select a Sophisticated Livestreaming Tool

You can use a livestreaming tool to effectively showcase your product. Tools have some features to facilitate you in creating professional-looking live streams. With this, you don’t need to generate live-stream videos from scratch. Wondershare Virbo Live is one of those tools that has advanced features, allowing you to make engaging videos.

Get Started Online Free Download

Part 3. Improve Live Selling Revenue in LazLive With Wondershare Virbo Live

As mentioned earlier, one of the most important elements for successful live selling is selecting the right tool for streaming. When it comes to improving revenue, you can integrate some features in streams to generate sales. Streamers can look to incorporate engaging concepts and visuals to attract the audience. Wondershare Virbo Live offers AI-driven avatars to create a visually engaging atmosphere during live events.

These AI avatars or VTubers can perfectly mimic natural movements to engage the buyers. This will ensure authenticity and connection in every interaction during live shopping. You can also use multiple language features of the tool to break language barriers. With the help of such language options, you can reach a diverse audience through a single platform.

Noting the Best Features of Wondershare Virbo Live

1. It offers a customizable Q&A repository to set an automatic response to audience questions. It instantly helps users interact with their audience by answering their most frequently asked questions.
2. This tool allows microphone integration to drive AI streamers to speak in real-time. Not only does this promote live audience interaction, but it is also a great way to keep actual identity behind the curtains.
3. Wondershare Virbo Live is compatible with many platforms like YouTube and TikTok. It also supports live streaming on LazLive, Shopee, and similar platforms.

Steps To Create Stream Room Using Wondershare Virbo Live

Sellers can use this tool to create optimized live-stream videos for audiences. Below are the steps to create a stream room using Wondershare Virbo Live:

• Step 1. Access Tool To Create Stream Room

Firstly, access this tool online by visiting the official website on your browser. Open its main interface and click the “Create Stream Room Now” button on the left.

Get Started Online Free Download

• Step 2. Create a Blank Live Stream Room

Upon reaching a new window, hit the “Create a Blank Live Stream Room” button at the top of the screen. Next, you will find many options to help you create a personalized video stream.

• Step 3. Choose Your Required AI Avatar

Once you reach the editing window, select the “AI avatars” tab on the top. A dialog box will open with different avatars in different dresses and poses. Then, as required, choose any of them, and it will appear on the right side of the screen.

• Step 4. Adjust Changes in Background

Afterward, opt for the “Background” tab to choose a background for product representation. You can choose different options or add your personalized background with the “Upload background” option.

• Step 5. Add Script for Livestream Video

To add the script for the live stream video, you are provided with 3 different scenarios. If you intend to have more human interaction, go to the respective section. Select the appropriate sub-section through which you want to interact with your audience. If you go for “Text,” add the text, which will be limited to 1000 words or less. Set up the dubbing audio using the respective option on the top.

On the other hand, you can define the language through the “Translate to” menu and click “Translate.” If you are not going to translate the text, click “Add text” to conclude by adding the script for the live stream video.

• Step 6. Initiate Livestreaming of Your Products

After defining all settings, press the “Start Livestream” button at the top right to start interacting with your customers.

Conclusion

Platforms like LazLive will allow you to do live streaming with its easy-to-use interface. This platform allows you to interact with the target audience to increase revenue. We recommend using tools like Wondershare Virbo Live to polish your streams further. It is an AI-powered tool that can help you create live-streaming videos in multiple languages to make your streaming effective.

Live Commerce Next Chapter: Can AI Unlock Its True Potential?

The world of e-commerce has gone through a tremendous transformation in the recent past, with terms like live commerce, live streaming, live shopping, and live chat becoming a norm. Streaming commerce has become popular and brands are looking for the best live tools to push their products in the market. Businesses that have taken advantage of live streaming e commerce report higher conversion rates and increased sales. In this article, we explore the concept of live streaming as successfully applied by different companies and how artificial intelligence is going to further transform this area of business.

Part 1: Background Information of Live Commerce

To get started, let’s define what is live ecommerce. Is it different from the ecommerce that most people know or just an enhanced version? Do you need any special tools to be successful in live stream ecommerce and how does it boost sales?

01 What is Live Commerce?

Live commerce is the act of selling products online via immersive live shopping platforms. Brands and creators use live commerce in the form of live and shoppable videos to sell their products while shoppers can interact with brands in real-time. In simpler terms, live stream commerce is like a customer watching a livestream event but can shop.

To be successful with live e commerce, you would need certain tools like a live shopping platform, shopping cart integration, and live chat to give your viewers the ultimate user experience. This allows consumers to watch, talk, and shop your products from wherever they are and at any time.

02 Benefits of Ecommerce Live

The e commerce live streaming trend started in China, and spread to other parts of the world quickly. This was back in 2016 when the Chinese retail giant Alibaba launched its live stream shopping event that became an instant success. Within the first 20 minutes, Alibaba had generated over $7.5 billion in transaction value.

Although the same approach had been used by QVC Home Shopping Network years before, the real integration of internet live shopping started with Alibaba. From this success, several notable benefits of e-commerce live streaming can be realized:

1. Sales Acceleration: Live commerce generates sales quicker by exposing brands and products to thousands of viewers in minutes
2. Promotes Better Engagement: With people being 2x more likely to share videos with their friends and families compared to static ads, live commerce generates higher engagement than other forms of content.
3. Encourages Impulse Buying: People are more likely to buy a product when they are involved in an exclusive even for fear of missing out on the limited-time offers.
4. Builds Brand Awareness: Live commerce allows consumers to see the face behind the brand or the influencers pushing the products, which makes them connect more with the brand.

Part 2: Successful Case in Live Online Shopping: Transforming Brands through Engagement

The use of live commerce features has made significant impacts on business industries. From collaboration with influencers to engaging viewers in consultation, the following brands have transformed their engagement through live online shopping:

1. Michael Kors: Fashionable Collaboration Boosts Engagement

Michael Kors partnered with the popular influencer Aimee Song to host a live stream showcasing their new Spring collection. During the ecommerce live streaming event, Aimee styled various looks while offering insights and answering viewers’ questions.

Achievement: The e commerce live streaming event garnered over 1 million views and increased website traffic by 300%. Michael Kors recorded that the sales of featured items surpassed expectations, as the dress that Aimee wore was sold out within minutes.

Lessons Drawn: Collaborations with relatable influencers can drive significant engagement and sales. The live stream event also demonstrated the importance of interactive elements like styling tips and real-time Q&A in fostering connections and building trust with customers.

2. Sephora: Beauty Unboxed with Community Building

Sephora leveraged streaming commerce to host makeup tutorials, product demonstrations, and expert sessions with brands like Fenty Beauty. During the live commerce event, viewers could purchase products directly from the stream and interact with each other via a live chat.

Achievement: The live commerce event boosted Sephora sales by 30% of the featured products. They also saw a 200% rise in engagement on their social media channels, increasing their brand awareness. The live chat fostered a sense of community as viewers could directly share tips and recommendations.

Lessons Drawn: Brands can create a powerful formula for success by combining education, entertainment, and community building. Live streaming e commerce provides valuable product information and real-time interactions that can be used to foster loyalty while building lasting communities.

3. Nike: Live Workouts Drive Brand Advocacy

Nike partnered with professional athletes and trainers to host live workout sessions on their app. The live commerce event allowed viewers to participate in the workouts at home, purchase featured Nike apparel and equipment, and interact with other users.

Achievement: The live workouts event increased app downloads by 40% and sale of features products by 25%. Viewers could actively share their workout experiences during the live stream commerce, creating positive brand buzz and advocating for Nike products.

Lessons Drawn: Live stream commerce can go beyond mere product promotion by offering valuable experiences like workouts. By adding interactive elements and community engagement, sellers can fuel their brand advocacy and create loyal customers.

4. L’Oreal: Personalized Skincare Consultations

L’Oreal launched a live consultation service within its app. The live commerce feature allowed users to connect with dermatologists and beauty advisors for personalized skincare recommendations. They would then purchase recommended products directly from the consultation.

Achievement: The live consultations increased app usage by 50% and grew sales of recommended products by 35%. The e-commerce live-streaming event saw users appreciate the personalized advice they got and a seamless purchasing experience.

Lessons Drawn: Live commerce can be more than entertainment by offering valuable services like consultations. By engaging in personalized experiences, brands can increase customer satisfaction and loyalty, contributing to conversions and repeat purchases.

Part 3: Future Landscape: Live Streaming with AI

The evolution of live commerce is far from over. The next frontier lies in the seamless integration of artificial intelligence (AI), which promises an even more personalized and immersive shopping experience. With features like AI streamers and personalized product recommendations, brands are poised to benefit the most from these developments. Here is a tool that will help you take your live commerce experience to the next level.

01 Integrating Virbo Live for Live Commerce

Virbo Live offers cost-efficient and multilingual AI-driven avatars to boost your viewers’ experience during live shopping. By seamlessly integrating AI streamers into your live commerce events, you can boost your revenue by providing accurate product information and encouraging viewers to make a purchase. The avatars will make your live commerce more engaging, convenient, and interactive.

Advantages of Virbo Live Commerce:

• Continuous 24/7 live commerce broadcasting without interruptions
• Cost-effective streamers with lower personnel and equipment expenses
• Reduced dependence on large human teams
• Seamless language and accent translations to engage a diverse global audience
• Stable and lag-free streaming performance
• Enhanced content safety through AI-driven moderation.

02 Simplified Workflow and Better Viewer Experience with Virbo Live

To get started with Virbo Live, choose an appropriate AI avatar, generate the script, and go live. The process is simple and will take only a few minutes. Here is a detailed step-by-step guide :

Step 1 Create a Live Shopping Rooms

Log into Virbo Live and click “Create a Blank Livestream Room” or select a template from the available options to get started.

Step 2 Choose AI Streamers and Background

Select a virtual streamer from the virtual host library. Customize the avatar and the background to match your brand and live commerce event.

Step 3 Enter Text or Voice

Enter a script or upload your audio for the AI Avatar to seamlessly interact with the viewers. Virbo Live also offers an AI smart scriptwriter and AI translator for automatic script generation.

Step 4 Start Live Streaming

Click Start Live Streaming and connect your AI avatar to your live commerce platform using the OBS OBS software.

Step 5 Interact With the Audience

Activate the Interact With the Audience feature to allow the AI streamer to seamlessly engage your viewers without your involvement.

FAQs about Live Commerce

1. What are the drawbacks of live commerce?

Live commerce allows you to access a wider audience and boost sales revenue, but it comes with a few downsides too. You may have to deal with technical hiccups, poor audio quality, and viewers getting distracted or bored.

2. How do I succeed with live commerce streaming?

To succeed with live commerce streaming, you need to choose the right live shopping platform and keep your viewers engaged with the right content and interactions.

3. What is the difference between regular streaming and live commerce streaming?

Regular streaming involves uploading pre-recorded videos online for viewers to watch at a time of their choosing while live commerce streaming is real-time broadcasting while the video is being recorded.

4. Is live commerce streaming better than video recording?

Yes, live commerce streaming is usually more economical than pre-recorded streaming. It requires less resources and time to produce while keeping the viewers engaged.

Conclusion

Live commerce provides a unique opportunity for brands to reach more audiences and increase their sales revenue. While it has revolutionized online shopping, creating content for live commerce can be expensive and time-consuming. That’s why Virbo Live offers AI streamers to automate live commerce and allow brands to keep their viewers engaged at a lower cost. By leveraging artificial intelligence, you can enhance your viewers’ live shopping experience while getting the best out of the experience.

The world of e-commerce has gone through a tremendous transformation in the recent past, with terms like live commerce, live streaming, live shopping, and live chat becoming a norm. Streaming commerce has become popular and brands are looking for the best live tools to push their products in the market. Businesses that have taken advantage of live streaming e commerce report higher conversion rates and increased sales. In this article, we explore the concept of live streaming as successfully applied by different companies and how artificial intelligence is going to further transform this area of business.

Part 1: Background Information of Live Commerce

To get started, let’s define what is live ecommerce. Is it different from the ecommerce that most people know or just an enhanced version? Do you need any special tools to be successful in live stream ecommerce and how does it boost sales?

01 What is Live Commerce?

Live commerce is the act of selling products online via immersive live shopping platforms. Brands and creators use live commerce in the form of live and shoppable videos to sell their products while shoppers can interact with brands in real-time. In simpler terms, live stream commerce is like a customer watching a livestream event but can shop.

To be successful with live e commerce, you would need certain tools like a live shopping platform, shopping cart integration, and live chat to give your viewers the ultimate user experience. This allows consumers to watch, talk, and shop your products from wherever they are and at any time.

02 Benefits of Ecommerce Live

The e commerce live streaming trend started in China, and spread to other parts of the world quickly. This was back in 2016 when the Chinese retail giant Alibaba launched its live stream shopping event that became an instant success. Within the first 20 minutes, Alibaba had generated over $7.5 billion in transaction value.

Although the same approach had been used by QVC Home Shopping Network years before, the real integration of internet live shopping started with Alibaba. From this success, several notable benefits of e-commerce live streaming can be realized:

1. Sales Acceleration: Live commerce generates sales quicker by exposing brands and products to thousands of viewers in minutes
2. Promotes Better Engagement: With people being 2x more likely to share videos with their friends and families compared to static ads, live commerce generates higher engagement than other forms of content.
3. Encourages Impulse Buying: People are more likely to buy a product when they are involved in an exclusive even for fear of missing out on the limited-time offers.
4. Builds Brand Awareness: Live commerce allows consumers to see the face behind the brand or the influencers pushing the products, which makes them connect more with the brand.

Part 2: Successful Case in Live Online Shopping: Transforming Brands through Engagement

The use of live commerce features has made significant impacts on business industries. From collaboration with influencers to engaging viewers in consultation, the following brands have transformed their engagement through live online shopping:

1. Michael Kors: Fashionable Collaboration Boosts Engagement

Michael Kors partnered with the popular influencer Aimee Song to host a live stream showcasing their new Spring collection. During the ecommerce live streaming event, Aimee styled various looks while offering insights and answering viewers’ questions.

Achievement: The e commerce live streaming event garnered over 1 million views and increased website traffic by 300%. Michael Kors recorded that the sales of featured items surpassed expectations, as the dress that Aimee wore was sold out within minutes.

Lessons Drawn: Collaborations with relatable influencers can drive significant engagement and sales. The live stream event also demonstrated the importance of interactive elements like styling tips and real-time Q&A in fostering connections and building trust with customers.

2. Sephora: Beauty Unboxed with Community Building

Sephora leveraged streaming commerce to host makeup tutorials, product demonstrations, and expert sessions with brands like Fenty Beauty. During the live commerce event, viewers could purchase products directly from the stream and interact with each other via a live chat.

Achievement: The live commerce event boosted Sephora sales by 30% of the featured products. They also saw a 200% rise in engagement on their social media channels, increasing their brand awareness. The live chat fostered a sense of community as viewers could directly share tips and recommendations.

Lessons Drawn: Brands can create a powerful formula for success by combining education, entertainment, and community building. Live streaming e commerce provides valuable product information and real-time interactions that can be used to foster loyalty while building lasting communities.

3. Nike: Live Workouts Drive Brand Advocacy

Nike partnered with professional athletes and trainers to host live workout sessions on their app. The live commerce event allowed viewers to participate in the workouts at home, purchase featured Nike apparel and equipment, and interact with other users.

Achievement: The live workouts event increased app downloads by 40% and sale of features products by 25%. Viewers could actively share their workout experiences during the live stream commerce, creating positive brand buzz and advocating for Nike products.

Lessons Drawn: Live stream commerce can go beyond mere product promotion by offering valuable experiences like workouts. By adding interactive elements and community engagement, sellers can fuel their brand advocacy and create loyal customers.

4. L’Oreal: Personalized Skincare Consultations

L’Oreal launched a live consultation service within its app. The live commerce feature allowed users to connect with dermatologists and beauty advisors for personalized skincare recommendations. They would then purchase recommended products directly from the consultation.

Achievement: The live consultations increased app usage by 50% and grew sales of recommended products by 35%. The e-commerce live-streaming event saw users appreciate the personalized advice they got and a seamless purchasing experience.

Lessons Drawn: Live commerce can be more than entertainment by offering valuable services like consultations. By engaging in personalized experiences, brands can increase customer satisfaction and loyalty, contributing to conversions and repeat purchases.

Part 3: Future Landscape: Live Streaming with AI

The evolution of live commerce is far from over. The next frontier lies in the seamless integration of artificial intelligence (AI), which promises an even more personalized and immersive shopping experience. With features like AI streamers and personalized product recommendations, brands are poised to benefit the most from these developments. Here is a tool that will help you take your live commerce experience to the next level.

01 Integrating Virbo Live for Live Commerce

Virbo Live offers cost-efficient and multilingual AI-driven avatars to boost your viewers’ experience during live shopping. By seamlessly integrating AI streamers into your live commerce events, you can boost your revenue by providing accurate product information and encouraging viewers to make a purchase. The avatars will make your live commerce more engaging, convenient, and interactive.

Advantages of Virbo Live Commerce:

• Continuous 24/7 live commerce broadcasting without interruptions
• Cost-effective streamers with lower personnel and equipment expenses
• Reduced dependence on large human teams
• Seamless language and accent translations to engage a diverse global audience
• Stable and lag-free streaming performance
• Enhanced content safety through AI-driven moderation.

02 Simplified Workflow and Better Viewer Experience with Virbo Live

To get started with Virbo Live, choose an appropriate AI avatar, generate the script, and go live. The process is simple and will take only a few minutes. Here is a detailed step-by-step guide :

Step 1 Create a Live Shopping Rooms

Log into Virbo Live and click “Create a Blank Livestream Room” or select a template from the available options to get started.

Step 2 Choose AI Streamers and Background

Select a virtual streamer from the virtual host library. Customize the avatar and the background to match your brand and live commerce event.

Step 3 Enter Text or Voice

Enter a script or upload your audio for the AI Avatar to seamlessly interact with the viewers. Virbo Live also offers an AI smart scriptwriter and AI translator for automatic script generation.

Step 4 Start Live Streaming

Click Start Live Streaming and connect your AI avatar to your live commerce platform using the OBS OBS software.

Step 5 Interact With the Audience

Activate the Interact With the Audience feature to allow the AI streamer to seamlessly engage your viewers without your involvement.

FAQs about Live Commerce

1. What are the drawbacks of live commerce?

Live commerce allows you to access a wider audience and boost sales revenue, but it comes with a few downsides too. You may have to deal with technical hiccups, poor audio quality, and viewers getting distracted or bored.

2. How do I succeed with live commerce streaming?

To succeed with live commerce streaming, you need to choose the right live shopping platform and keep your viewers engaged with the right content and interactions.

3. What is the difference between regular streaming and live commerce streaming?

Regular streaming involves uploading pre-recorded videos online for viewers to watch at a time of their choosing while live commerce streaming is real-time broadcasting while the video is being recorded.

4. Is live commerce streaming better than video recording?

Yes, live commerce streaming is usually more economical than pre-recorded streaming. It requires less resources and time to produce while keeping the viewers engaged.

Conclusion

Live commerce provides a unique opportunity for brands to reach more audiences and increase their sales revenue. While it has revolutionized online shopping, creating content for live commerce can be expensive and time-consuming. That’s why Virbo Live offers AI streamers to automate live commerce and allow brands to keep their viewers engaged at a lower cost. By leveraging artificial intelligence, you can enhance your viewers’ live shopping experience while getting the best out of the experience.

The Best Boxing Streaming Websites for the Latest Match Coverage

With technological advancements, boxing lovers can surpass geographical restrictions to watch their favorite matches. There are many streaming sites available that allow you to watch sports events, including boxing. With the help of boxing streaming sites, you can see live boxing matches free of cost. It gives you the advantage of enjoying the live boxing match without going to the location.

In such cases, the internet is the savior, as traditional channels have hurdles in extending their service globally. This article will help you to find the best boxing streaming websites.

Part 1. How Have Live Streaming Sites Changed the Overall Channel Viewership?

Traditional TV services face limitations in broadcasting live boxing matches. Such live boxing matches may only be available to viewers in specific regions or countries. These matches might be broadcast on a channel not included in the basic satellite package of many users.

Traditional services do not provide the flexibility to watch matches at a convenient time. The free boxing stream online sites can easily overcome all these limitations. Now, we will discuss the innovation these streaming sites bring to our sports-watching experience:

1. Personalized Experience

Streaming site services allow the viewers to customize the user experience. Fans of a boxing match can get their desired commentary and analysis reports via these sites. You can also rewind to watch and celebrate epic moments without missing details. Many services offer the opportunity to watch several streams side by side simultaneously.

2. Fewer Delays With Real-Time Support

In the past, there was a video lagging problem on these streaming services. Now, streaming services focus on delivering a smooth experience to viewers. This improved latency of the streaming websites gives real-time support to viewers. You can watch a boxing match without any pause to buffer or catch up.

3. Easier Connectivity and Collaboration

Connectivity becomes more accessible for users with live streaming services. Users can enjoy watching live streaming with their friends and family. During live streaming, you can chat online with your friends within the stream to make your environment more interactive.

4. Integration of Social Media

You also get the option to share live streams on different social media platforms. Many streaming platforms provide this integration option with social media. You can show your favorite streaming matches to your fellows on social sites with one click.

Part 2. Best Boxing Streaming Website Services To Try Online

Anyone can watch their favorite boxing match from anywhere with this streaming site. Below are the best boxing streaming websites and services to watch the game:

1. Boxing Stream

Boxing Stream can help sports lovers avoid issues accessing boxing matches due to location differences. This site can help you watch the game regardless of where you are. It even informs you about the match in a few days. You can check the date of the live match of your favorite boxers within the schedule plan of this boxing streaming site.

Other than that, this website updates the results of recent matches. Also, you can search for your favorite match stream that might not be available on the main page.

2.Box.Live

With Box.Live users can get a detailed schedule of live boxing matches to stay up to date. It connects the fans with 750 boxers and provides a boxing preview. Boxing fans can check the latest news about matches on this website. This free boxing streaming online site also shows boxing ranking and a world champions list.

Android and iPhone users can download the app to remain updated about matches. In addition, Box.Live offers a replay menu to rewatch the boxing match.

3. Sportsurge

If you are a fan of boxing matches, you will not want to miss any matches. For this purpose, Sportsurge is one of the best free streaming sites for boxing. This website lets you get updates on upcoming boxing matches through a carefully compiled schedule. Also, the timing of each boxing match live streaming is presented on the website to keep you informed.

Sportsurge allows you to watch matches in HD and on any device. You can choose streams with different commentators to enjoy live boxing.

4. Stream East

Usually, boxing matches are broadcast on premium sports channels, so you are bound to pay for viewership. It is possible to miss the match as its timing might not align with your routine. Stream East is a boxing streaming site that can solve all these problems. This streaming site allows you to watch live match streaming through various links.

This website also alerts you in advance for the upcoming match stream. However, the link to the live stream will appear 60 minutes before the game’s start.

5. CrackStream

People from all around the world can watch boxing matches on the CrackStream boxing streaming site. It provides information about upcoming matches to inform you about the dates and times of the match. Also, the names of boxers are mentioned so you can watch your favorite one. CrackStream delivers HD-quality streams to let the viewers enjoy the best experience.

Moreover, it lets you share the live stream on social media platforms with one click. You can also share a match live stream with other people through email via CrackStream.

6. DAZN

DAZN lets you watch live boxing matches on a desired device anytime, anywhere. You can also watch the latest boxing match replays on this website. It provides a list of the latest boxing highlight videos to keep you in touch with the latest action. With this website, you can watch boxing shows to hear what experts say about the match.

Plus, career-defining fights of boxers are available on this best boxing streaming website. Thus, this website should be your go-to platform for learning everything happening in boxing.

Part 3. Promote the Best Boxing Streaming Websites Using the Finest Tool

If a boxing match between the two renowned fighters is about to happen, their fans use different mediums to create hype online. Being a big fan, you can create excitement about this upcoming match using the right streaming medium. With Wondershare Virbo Live , you can promote the boxing match through interactive live streams. It helps you carry out the post-match streams to discuss the outcome of your favorite match.

In addition, Virbo Live offers an AI avatar feature to grasp the audience’s attention. AI avatars mirror real-life nuances to give viewers authentic interaction during the stream. With AI script generation, you can generate the script to discuss the boxing match.

Top Features of Wondershare Virbo Live To Make Content Better

1. This tool allows you to translate scripts in various languages to broaden your reach.
2. Its customizable Q&A feature can help you set up automatic livestream responses.
3. You can add text instructing AI streamers on what to speak in live streaming.

Step-by-Step Guide to Creating Stream Room for Live Stream To Promote Boxing

As mentioned, boxing fans can create professional videos with Virbo Live to promote upcoming boxing matches for boxing streaming sites. Go through the steps to create a customized live-stream boxing promotional video through Virbo Live:

• Step 1. Create Stream Room Through Accessing Tool Online

Initiate the process by accessing the tool online through a proper browser. Access the main webpage of Virbo Live by hitting the “Create Stream Room Now” button on the left.

• Step 2. Start Generating a Blank Livestream Room

Continue to click “Create a Blank Livestream Room” in the middle to initiate the editing process. The same window displays a variety of templates to start with if you seek a quick procedure.

• Step 3. Select the Desired AI Avatar

You will be led to an editing window where you can start by selecting your desired AI avatar. Click the “AI avatar” button from the top and find the appropriate option according to their pose and dress.

• Step 4. Select the Background for Boxing Promotional Video

Since it is a boxing promotional video you are making, select the proper “Background” according to your conditions.

• Step 5. Create Script With AI Smart Script or Insert Text Prompt

Next, navigate to the left side of the window to create a video script with the AI Smart Script option. Press the “AI Smart Script” button to access a new pop-up window with various options. Here, you can write product names, features, and promotional content. Also, you can choose the “Language” and “Style” before clicking on the “Generate” button.

• Step 6. Begin Live Streaming To Promote Match

Following all the above, you are now ready for the live stream to promote the upcoming boxing match. Press the “Start livestream” button at the top right to begin this promotional stream.

Conclusion

All in all, we can say that restrictions of traditional TV compelled people to use streaming to watch live boxing matches. With their global accessibility, boxing streaming sites can help you to watch your favorite match. If you want to promote these matches as a fan, we have also discussed a suitable tool for your needs. Wondershare Virbo Live has AI features to create customized livestreams for boxing fans.

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