Master Amazon Live: Features, Pro Tips and Future Trends

Going live on Amazon is a great way to drive sales and traffic to your product. The platforms work in a similar way to other livestreaming services including Facebook and Taobao. Sellers can use Amazon Live streaming to drive trading and brand awareness of their products. In this article, we explore the Amazon Live streaming shopping experience including the key features and pro tips.

Part 1: Live on Amazon: A Game-Changer for Sellers

Amazon has been hosting many live streams where sellers promote a wide range of products. With Amazon Live Events, thousands of creators and influencers sell products and demonstrate how they work. This type of livestream shopping is an effective marketing strategy. It allows a personable host to demonstrate products while shoppers talk about their experience and ask any burning questions.

01 What is Amazon Live Streaming?

Amazon Live Streaming is an interactive fee that allows brands to show live videos for their products. You can introduce your brands to the audience and demonstrate how products work. With Amazon Live, sellers highlight their product listings and create banners for customers using product promotions on a carousel below each live video. On the other hand, customers interact with the live video by asking questions in the comment sections or chatting with hosts.

02 Who Can Benefit from Amazon Live?

Amazon Live streaming sales focus on the desires of the shoppers to know more about a product. It is also based on the tendency of online shoppers to impulse buy. By providing instant answers to shoppers, sellers can minimize the guesswork and boost sales.

1. Shoppers: Discover new products and see them in demonstrated action before making a purchase. They can also ask questions in real time and get additional information.
2. Seller and Brands: Increased product awareness and sales with the potential for building brand image.
3. Influencers: A new income stream and access to a wider audience while building relationships with brands.
4. Fans of Influencers: Get to know their favorite personalities better and get exclusive deals or discounts from their recommendations.
5. Anyone Seeking Entertainment: Amazon Livestream can be a source of entertainment with DIY projects and demonstrations.

03 Is Amazon Live Streaming Right for You?

Amazon Live is an effective tool for starting a major sale or increasing the overall awareness of your product. The program streams live videos on the Amazon Live homepage to your brand’s product details pages giving you more exposure. You can speak about your products or simply demonstrate how they work. This makes Amazon Live a highly engaging promotional tool that sellers and influencers can use to drive more informed shoppers to buy their products, Here are some pros and cons of using Amazon Sale live streaming:

Pros

• A free live-streaming platform for sellers
• Offers creative tools and resources to effectively promote your products
• Amazon Live selling is a small part of the growing market and offers the opportunity for brands to scale

Cons

• Low consumer engagement rates with low-quality videos
• You will still need a creative team with resources to represent your brand well
• Amazon Live is still a fledging service and does not offer influencer marketing nor have its own place on Amazon’s website navigation yet

Part 2: Step Guidance: Getting Started with Amazon Live

To create a livestream on Amazon, you need to be a U.S. Professional Seller either registered as a U.S. Vendor or in the Amazon Brand Registry. Sellers who meet the requirements can create their livestreams through the Amazon Live Creator mobile app.

With Amazon streaming live service, you can record Livestream in advance and schedule them to go up at a later date or go Live in real-time. This will usually depend on your goals and the kind of interaction you want with your audience. In any case, Amazon recommends the use of an external camera and a video encounter instead of your mobile phone to ensure quality video. Although you can use either, an external camera gives you an edge in terms of quality. Let’s have a look at a detailed step-by-step guide to getting started with Amazon Live:

Step 1 Create an Amazon Live Account

Download the Amazon Live Creator app from the Apps Store. The app is currently only available for iOS and will work on iPhone or iPad. Sign into your Seller, Influencer, or Vendor account and create a Live Account.

Step 2 Enter Details of your Product or Brand

Choose your brand and enter the desired profile name. Edit your profile the way you like to be a true representation of your brand.

Step 3 Add Products to Your Livestream

Choose the products you want to add to your livestream. These are the products that you want to promote and use to engage with your viewers.

Step 4 Set Up Your Amazon Livestream

With the product added, you are ready to set up your live stream. Take some time in the practice mode to familiarize yourself with the platform, and prepare your talking points. Also, come up with responses to possible customer questions and any other important information. Although Amazon Live is free, you can also consider using Amazon advertising to reach a wider audience.

Step 5 Go Live

Once everything is ready, enter your stream time and start time. You can view your analytics from the homepage and see how well the live stream is performing.

Once published, Amazon Live events can be found on the Amazon.com/Live page . They are also discoverable in Amazon stores, product detail pages, and the Amazon mobile app under “Amazon Live.” A well-presented Amazon Live stream will:

• Build a community by communicating and engaging with consumers
• Entice viewers to take action
• Reduce pre-purchase support requests, such as live chat
• Generate sales
• Lower returns by providing essential details and answers

Bonus Tip: Enhanced Live Streaming with AI (Future Trends)

As artificial intelligence continues to touch every aspect of life, brands can leverage this technology to offer more personalized content to their audience. Virbo Live offers you an ultimate AI streamer experience where you can host live shopping with an AI streamer. Instead of creating content from scratch, choose an AI streamer to interact with your audience, saving the time and cost of hiring a human streamer. Embark on this transformative streaming journey, and keep your audience engaged even without your direct involvement.

Click here

01 Leveraging Virbo AI streaming for sales and shopping

Virbo Live offers you access to multi-lingual AI-driven avatars or Vtubers that will sell your products and interact with your viewers in real time. The AI-powered avatars can provide more information about your products and answer questions from your viewers. By automating the streaming process, you can transform your viewers’ experience while boosting your revenue.

As Amazon Live becomes more popular among sellers and buyers, any solution that would make the work of sellers easier is worth exploring. Virbo Live offers you an excellent solution to live stream your products without the heavy budget of hiring a creative team. You only need to select an Avatar of your choice, generate a script, and allow the avatar to do the rest.

02 Simplified workflow and better viewer experience with Virbo Live

Virbo Live offers you a simplified workflow for a better viewer experience by creating a realistic and seamless interaction with the audience. Although the avatars are AI-powered, they can interact freely with the audience, ensuring they have perfect information before making a purchase. Some of the features that make Virbo Live such a powerful tool include:

1. Realistic AI-driven Avatars: Interact with and keep your viewers engaged by mimicking natural movements perfectly.
2. AI Live Shopping Script Generation: Automatically generate a script for your AI streamer by adding details about your product
3. Multiple Languages and Accents: Automatically translate your script to desired a language and integrate the right accent for your viewers
4. Customizable Q&A Repository: Create a personalized Q&A database so that your AI streamer can connect with your viewers better and offer realistic solutions
5. Interaction Through Text: Trigger your AI streamer to automatically speak your text and engage with the viewers

Conclusion

Amazon Live lets sellers and influencers promote products through live streaming. Get started easily, interact with your audience, and showcase your products. Try Virbo Live ‘s AI streamers for a cost-effective and efficient alternative.

Going live on Amazon is a great way to drive sales and traffic to your product. The platforms work in a similar way to other livestreaming services including Facebook and Taobao. Sellers can use Amazon Live streaming to drive trading and brand awareness of their products. In this article, we explore the Amazon Live streaming shopping experience including the key features and pro tips.

Part 1: Live on Amazon: A Game-Changer for Sellers

Amazon has been hosting many live streams where sellers promote a wide range of products. With Amazon Live Events, thousands of creators and influencers sell products and demonstrate how they work. This type of livestream shopping is an effective marketing strategy. It allows a personable host to demonstrate products while shoppers talk about their experience and ask any burning questions.

01 What is Amazon Live Streaming?

Amazon Live Streaming is an interactive fee that allows brands to show live videos for their products. You can introduce your brands to the audience and demonstrate how products work. With Amazon Live, sellers highlight their product listings and create banners for customers using product promotions on a carousel below each live video. On the other hand, customers interact with the live video by asking questions in the comment sections or chatting with hosts.

02 Who Can Benefit from Amazon Live?

Amazon Live streaming sales focus on the desires of the shoppers to know more about a product. It is also based on the tendency of online shoppers to impulse buy. By providing instant answers to shoppers, sellers can minimize the guesswork and boost sales.

1. Shoppers: Discover new products and see them in demonstrated action before making a purchase. They can also ask questions in real time and get additional information.
2. Seller and Brands: Increased product awareness and sales with the potential for building brand image.
3. Influencers: A new income stream and access to a wider audience while building relationships with brands.
4. Fans of Influencers: Get to know their favorite personalities better and get exclusive deals or discounts from their recommendations.
5. Anyone Seeking Entertainment: Amazon Livestream can be a source of entertainment with DIY projects and demonstrations.

03 Is Amazon Live Streaming Right for You?

Amazon Live is an effective tool for starting a major sale or increasing the overall awareness of your product. The program streams live videos on the Amazon Live homepage to your brand’s product details pages giving you more exposure. You can speak about your products or simply demonstrate how they work. This makes Amazon Live a highly engaging promotional tool that sellers and influencers can use to drive more informed shoppers to buy their products, Here are some pros and cons of using Amazon Sale live streaming:

Pros

• A free live-streaming platform for sellers
• Offers creative tools and resources to effectively promote your products
• Amazon Live selling is a small part of the growing market and offers the opportunity for brands to scale

Cons

• Low consumer engagement rates with low-quality videos
• You will still need a creative team with resources to represent your brand well
• Amazon Live is still a fledging service and does not offer influencer marketing nor have its own place on Amazon’s website navigation yet

Part 2: Step Guidance: Getting Started with Amazon Live

To create a livestream on Amazon, you need to be a U.S. Professional Seller either registered as a U.S. Vendor or in the Amazon Brand Registry. Sellers who meet the requirements can create their livestreams through the Amazon Live Creator mobile app.

With Amazon streaming live service, you can record Livestream in advance and schedule them to go up at a later date or go Live in real-time. This will usually depend on your goals and the kind of interaction you want with your audience. In any case, Amazon recommends the use of an external camera and a video encounter instead of your mobile phone to ensure quality video. Although you can use either, an external camera gives you an edge in terms of quality. Let’s have a look at a detailed step-by-step guide to getting started with Amazon Live:

Step 1 Create an Amazon Live Account

Download the Amazon Live Creator app from the Apps Store. The app is currently only available for iOS and will work on iPhone or iPad. Sign into your Seller, Influencer, or Vendor account and create a Live Account.

Step 2 Enter Details of your Product or Brand

Choose your brand and enter the desired profile name. Edit your profile the way you like to be a true representation of your brand.

Step 3 Add Products to Your Livestream

Choose the products you want to add to your livestream. These are the products that you want to promote and use to engage with your viewers.

Step 4 Set Up Your Amazon Livestream

With the product added, you are ready to set up your live stream. Take some time in the practice mode to familiarize yourself with the platform, and prepare your talking points. Also, come up with responses to possible customer questions and any other important information. Although Amazon Live is free, you can also consider using Amazon advertising to reach a wider audience.

Step 5 Go Live

Once everything is ready, enter your stream time and start time. You can view your analytics from the homepage and see how well the live stream is performing.

Once published, Amazon Live events can be found on the Amazon.com/Live page . They are also discoverable in Amazon stores, product detail pages, and the Amazon mobile app under “Amazon Live.” A well-presented Amazon Live stream will:

• Build a community by communicating and engaging with consumers
• Entice viewers to take action
• Reduce pre-purchase support requests, such as live chat
• Generate sales
• Lower returns by providing essential details and answers

Bonus Tip: Enhanced Live Streaming with AI (Future Trends)

As artificial intelligence continues to touch every aspect of life, brands can leverage this technology to offer more personalized content to their audience. Virbo Live offers you an ultimate AI streamer experience where you can host live shopping with an AI streamer. Instead of creating content from scratch, choose an AI streamer to interact with your audience, saving the time and cost of hiring a human streamer. Embark on this transformative streaming journey, and keep your audience engaged even without your direct involvement.

01 Leveraging Virbo AI streaming for sales and shopping

Virbo Live offers you access to multi-lingual AI-driven avatars or Vtubers that will sell your products and interact with your viewers in real time. The AI-powered avatars can provide more information about your products and answer questions from your viewers. By automating the streaming process, you can transform your viewers’ experience while boosting your revenue.

As Amazon Live becomes more popular among sellers and buyers, any solution that would make the work of sellers easier is worth exploring. Virbo Live offers you an excellent solution to live stream your products without the heavy budget of hiring a creative team. You only need to select an Avatar of your choice, generate a script, and allow the avatar to do the rest.

02 Simplified workflow and better viewer experience with Virbo Live

Virbo Live offers you a simplified workflow for a better viewer experience by creating a realistic and seamless interaction with the audience. Although the avatars are AI-powered, they can interact freely with the audience, ensuring they have perfect information before making a purchase. Some of the features that make Virbo Live such a powerful tool include:

1. Realistic AI-driven Avatars: Interact with and keep your viewers engaged by mimicking natural movements perfectly.
2. AI Live Shopping Script Generation: Automatically generate a script for your AI streamer by adding details about your product
3. Multiple Languages and Accents: Automatically translate your script to desired a language and integrate the right accent for your viewers
4. Customizable Q&A Repository: Create a personalized Q&A database so that your AI streamer can connect with your viewers better and offer realistic solutions
5. Interaction Through Text: Trigger your AI streamer to automatically speak your text and engage with the viewers

Conclusion

Amazon Live lets sellers and influencers promote products through live streaming. Get started easily, interact with your audience, and showcase your products. Try Virbo Live ‘s AI streamers for a cost-effective and efficient alternative.

The Boxing Streaming Websites You Can’t Afford To Miss

With technological advancements, boxing lovers can surpass geographical restrictions to watch their favorite matches. There are many streaming sites available that allow you to watch sports events, including boxing. With the help of boxing streaming sites, you can see live boxing matches free of cost. It gives you the advantage of enjoying the live boxing match without going to the location.

In such cases, the internet is the savior, as traditional channels have hurdles in extending their service globally. This article will help you to find the best boxing streaming websites.

Part 1. How Have Live Streaming Sites Changed the Overall Channel Viewership?

Traditional TV services face limitations in broadcasting live boxing matches. Such live boxing matches may only be available to viewers in specific regions or countries. These matches might be broadcast on a channel not included in the basic satellite package of many users.

Traditional services do not provide the flexibility to watch matches at a convenient time. The free boxing stream online sites can easily overcome all these limitations. Now, we will discuss the innovation these streaming sites bring to our sports-watching experience:

1. Personalized Experience

Streaming site services allow the viewers to customize the user experience. Fans of a boxing match can get their desired commentary and analysis reports via these sites. You can also rewind to watch and celebrate epic moments without missing details. Many services offer the opportunity to watch several streams side by side simultaneously.

2. Fewer Delays With Real-Time Support

In the past, there was a video lagging problem on these streaming services. Now, streaming services focus on delivering a smooth experience to viewers. This improved latency of the streaming websites gives real-time support to viewers. You can watch a boxing match without any pause to buffer or catch up.

3. Easier Connectivity and Collaboration

Connectivity becomes more accessible for users with live streaming services. Users can enjoy watching live streaming with their friends and family. During live streaming, you can chat online with your friends within the stream to make your environment more interactive.

4. Integration of Social Media

You also get the option to share live streams on different social media platforms. Many streaming platforms provide this integration option with social media. You can show your favorite streaming matches to your fellows on social sites with one click.

Part 2. Best Boxing Streaming Website Services To Try Online

Anyone can watch their favorite boxing match from anywhere with this streaming site. Below are the best boxing streaming websites and services to watch the game:

1. Boxing Stream

Boxing Stream can help sports lovers avoid issues accessing boxing matches due to location differences. This site can help you watch the game regardless of where you are. It even informs you about the match in a few days. You can check the date of the live match of your favorite boxers within the schedule plan of this boxing streaming site.

Other than that, this website updates the results of recent matches. Also, you can search for your favorite match stream that might not be available on the main page.

2.Box.Live

With Box.Live users can get a detailed schedule of live boxing matches to stay up to date. It connects the fans with 750 boxers and provides a boxing preview. Boxing fans can check the latest news about matches on this website. This free boxing streaming online site also shows boxing ranking and a world champions list.

Android and iPhone users can download the app to remain updated about matches. In addition, Box.Live offers a replay menu to rewatch the boxing match.

3. Sportsurge

If you are a fan of boxing matches, you will not want to miss any matches. For this purpose, Sportsurge is one of the best free streaming sites for boxing. This website lets you get updates on upcoming boxing matches through a carefully compiled schedule. Also, the timing of each boxing match live streaming is presented on the website to keep you informed.

Sportsurge allows you to watch matches in HD and on any device. You can choose streams with different commentators to enjoy live boxing.

4. Stream East

Usually, boxing matches are broadcast on premium sports channels, so you are bound to pay for viewership. It is possible to miss the match as its timing might not align with your routine. Stream East is a boxing streaming site that can solve all these problems. This streaming site allows you to watch live match streaming through various links.

This website also alerts you in advance for the upcoming match stream. However, the link to the live stream will appear 60 minutes before the game’s start.

5. CrackStream

People from all around the world can watch boxing matches on the CrackStream boxing streaming site. It provides information about upcoming matches to inform you about the dates and times of the match. Also, the names of boxers are mentioned so you can watch your favorite one. CrackStream delivers HD-quality streams to let the viewers enjoy the best experience.

Moreover, it lets you share the live stream on social media platforms with one click. You can also share a match live stream with other people through email via CrackStream.

6. DAZN

DAZN lets you watch live boxing matches on a desired device anytime, anywhere. You can also watch the latest boxing match replays on this website. It provides a list of the latest boxing highlight videos to keep you in touch with the latest action. With this website, you can watch boxing shows to hear what experts say about the match.

Plus, career-defining fights of boxers are available on this best boxing streaming website. Thus, this website should be your go-to platform for learning everything happening in boxing.

Part 3. Promote the Best Boxing Streaming Websites Using the Finest Tool

If a boxing match between the two renowned fighters is about to happen, their fans use different mediums to create hype online. Being a big fan, you can create excitement about this upcoming match using the right streaming medium. With Wondershare Virbo Live , you can promote the boxing match through interactive live streams. It helps you carry out the post-match streams to discuss the outcome of your favorite match.

In addition, Virbo Live offers an AI avatar feature to grasp the audience’s attention. AI avatars mirror real-life nuances to give viewers authentic interaction during the stream. With AI script generation, you can generate the script to discuss the boxing match.

Top Features of Wondershare Virbo Live To Make Content Better

1. This tool allows you to translate scripts in various languages to broaden your reach.
2. Its customizable Q&A feature can help you set up automatic livestream responses.
3. You can add text instructing AI streamers on what to speak in live streaming.

Step-by-Step Guide to Creating Stream Room for Live Stream To Promote Boxing

As mentioned, boxing fans can create professional videos with Virbo Live to promote upcoming boxing matches for boxing streaming sites. Go through the steps to create a customized live-stream boxing promotional video through Virbo Live:

• Step 1. Create Stream Room Through Accessing Tool Online

Initiate the process by accessing the tool online through a proper browser. Access the main webpage of Virbo Live by hitting the “Create Stream Room Now” button on the left.

• Step 2. Start Generating a Blank Livestream Room

Continue to click “Create a Blank Livestream Room” in the middle to initiate the editing process. The same window displays a variety of templates to start with if you seek a quick procedure.

• Step 3. Select the Desired AI Avatar

You will be led to an editing window where you can start by selecting your desired AI avatar. Click the “AI avatar” button from the top and find the appropriate option according to their pose and dress.

• Step 4. Select the Background for Boxing Promotional Video

Since it is a boxing promotional video you are making, select the proper “Background” according to your conditions.

• Step 5. Create Script With AI Smart Script or Insert Text Prompt

Next, navigate to the left side of the window to create a video script with the AI Smart Script option. Press the “AI Smart Script” button to access a new pop-up window with various options. Here, you can write product names, features, and promotional content. Also, you can choose the “Language” and “Style” before clicking on the “Generate” button.

• Step 6. Begin Live Streaming To Promote Match

Following all the above, you are now ready for the live stream to promote the upcoming boxing match. Press the “Start livestream” button at the top right to begin this promotional stream.

Conclusion

All in all, we can say that restrictions of traditional TV compelled people to use streaming to watch live boxing matches. With their global accessibility, boxing streaming sites can help you to watch your favorite match. If you want to promote these matches as a fan, we have also discussed a suitable tool for your needs. Wondershare Virbo Live has AI features to create customized livestreams for boxing fans.

Live streaming has become essential for many brands to promote their products on a large scale. They use different tools to integrate live stream features with social media platforms. Among all the available options, OBS Studio is one such streaming software that provides a cross-platform approach. You can easily use this open-source tool to stream on Facebook Live.

This article provides sufficient information about OBS and Facebook. It also solves the query about how to start OBS Facebook live streaming with proper guidelines. Moreover, you can find an AI-powered tool that intensifies your live streaming experience.

Part 1. A Brief Overview of OBS and Facebook

According to a Statista report, Facebook is the most-used social network, with over 3 billion monthly visitors. Almost everyone knows about Facebook, but most people are unfamiliar with OBS Studio. This section intends to provide essential information about OBS and its compatibility with Facebook Live:

OBS Studio

OBS Studio is an open-source and free software for streaming and screen casting. Its initial version was released in 2012. Now, this tool is available for macOS, Windows, BSD, and Linux distributions. It helps to record, encode, capture, and broadcast through RTMP, WebRTC, and other protocols. Moreover, OBS Studio supports multiple plug-ins to provide more functions.

Facebook

Mark Zuckerberg launched Facebook to help users connect globally. People started to use it for various purposes because of its extended functionality. Currently, it is helping individuals and companies to do wonders together. Many brands are using it for marketing and generating leads. Moreover, Facebook has even established its position as one of the finest live-selling platforms.

Part 2. How To Stream to Facebook With OBS Studio: A Simple Guide

Streaming live on Facebook provides capabilities to reach global audiences and share content. At the same time, you need an efficient tool like OBS to stream live on this largest social network. Due to some complex options, steamers are still confused about how to use OBS for Facebook Live effectively. In this regard, the following steps make it easy for them to stream to Facebook with OBS Studio.

• Step 1. First of all, launch OBS Studio software on your device. On the main interface, it provides a whole range of options. Click on the “+” icon in the “Scenes” panel at the bottom left corner. Then, rename the scene on the prompt and hit the “OK” button to save it for use every time.

• Step 2. After creating a scene, you need to add sources for audio and video. To add audio input, hit the “+” icon in the “Sources” panel. Then, select the “Audio Input Capture” option from the appeared list. After that, rename the audio source in the “Create new” bar and click the “OK” option. Another panel shows here in which you select the device from the dropdown. After that, hit the “OK” button again to save it.

• Step 3. To add a video capture source, click on the “+” icon again given in the “Sources” panel. Afterward, a list appears from where you select the “Video Capture Device” option. You can rename the source on the next displayed panel and then hit the “OK” button. Select the video source from available devices and customize FPS and resolution. Once you confirm the video source, it starts showing the video using that source.

• Step 4. To proceed to the live streaming feature, click the “Settings” option in the “Controls” section. Navigate to the settings page and select the “Stream” option. After that, click “Service” to check the services list and choose “Facebook Live” from there. Upon doing that, hit the “Get Stream Key” button to get a key for streaming.

• Step 5. It opens the browser and shows the Facebook page through a unique URL. On that page, you can see two options, including “Go live” and “Create event.” Here, you must select “Go Live” to proceed further.

• Step 6. On the next window, select the “Streaming software” option with a key icon. This displays the “Stream Key” for further processing. Click the “Copy” button to get the key in your clipboard.

• Step 7. After copying the key, go back to the OBS Studio tool. Paste the key in the “Stream Key” text box within the Stream Settings and hit the “OK” button.

• Step 8. Afterward, click on the “Start Streaming” function in the “Controls” panel. Then, it immediately starts streaming and shows its parameters in the below bar. To terminate live streaming, hit “Stop Streaming” from the same menu.

Part 3. How To Attract More Live Audiences When Streaming to Facebook With OBS Studio?

As we have mentioned, there are many live-streaming tools in the market. These streaming platforms offer handy features that help users to stream simple content. For instance, OBS is helpful but inefficient enough to produce creative live streams. For this, you need a powerful tool with complete customization options. Wondershare Virbo Live is a well-designed tool to tailor your live streams perfectly.

Interestingly, this tool’s AI Smart Script feature helps generate scripts for marketing streams in instant prompts. You can change the live stream template and background according to your desire. Also, there is a range of AI Avatars with different ethnicities, outfits, and poses for all occasions. Moreover, you can use the tool without downloading it because it offers cloud-based support.

Features of Wondershare Virbo Live To Consider

1. Wondershare Virbo Live has an AI Streamer that provides dubbing in different languages and accents. You can also generate AI voices according to your audience.
2. This cost-efficient tool offers a seamless streaming experience 24/7. Thus, it helps to boost the revenue of your live selling on social platforms.
3. You can customize the size and placement of objects or text on live streams. Also, it helps to use stickers that catch the interest of viewers.

Comprehensive Steps To Create a Streaming Room Using Wondershare Virbo Live

Virbo Live would be a perfect solution for creating customized live-stream rooms. It provides intuitive controls with AI-powered features. Here’s how you can make your streaming room step-by-step with this efficient live-streaming tool.

• Step 1. Access Tool and Advance To Create Stream

Initially, visit the official site of Wondershare Virbo Live and navigate on the main interface. Move slightly down and click the “Create Stream Room Now” option. Afterward, it will take you to the main panel of the tool.

• Step 2. Start With Selecting the Livestream Room Template

To start the customization process, pick the best template from the different choices under the “Livestream Room Template” section. After selecting the template, the window opens and displays the template on the right side of the screen.

• Step 3. Utilize Different Controls To Customize the Template

You can customize the template on the same screen by dragging text or objects. Then, you can select creative avatars from the “AI avatars” tab for your live event. Apart from that, open the “Background” tab to choose stunning backgrounds. Plus, you can introduce “Sticker” based on the requirements of your stream.

• Step 4. Access Options for Human Interaction

After taking care of visuals, hit the “Human interaction” tab from the display’s top left and select the “Microphone” option. Upon doing this, click the “Turn microphone on to take over” button to provide access to your local microphone. After that, you can interact with the audience live when livestreaming on Facebook.

• Step 5. Initiate Your Customized Live Stream Successfully

After finalizing all the selections, you can start live streaming. For that, hit the “Start livestream” button given at the top right corner of the screen. The tool instantly starts your live stream with customized features.

Conclusion

Conclusively, we have presented a detailed overview of OBS Studio and its integration with Facebook Live. You can benefit from simple instructions on how to use OBS Studio for Facebook Live. Wondershare Virbo Live provides innovative functions with AI technology to make your live streams even more exciting. Amazingly, users can seamlessly integrate this tool with all major social networks for live streaming.

Stores are now trying flashy ways to connect with customers in a competitive market. Among those ways, livestream shopping is a cool trend with a fun shopping experience. It became trendy in China in 2020 when the pandemic led to a physical market shutdown. This unfortunate incident led to the growth of the digital industry worldwide, becoming a blessing in disguise.

China’s live shopping keeps growing because of its diversity and advanced AI technology. Learn about how this live shopping experience has developed across the border through this review article.

Part 1. The Basic Concept of Livestream Shopping: What It Is?

Livestream shopping is a practice that involves product promotion through a live video. This innovative concept creates an engaging environment for shopping through live video entertainment. Unlike traditional e-commerce, livestream shopping encourages active audience participation. As a result, viewers can get real-time product demonstrations and responses from the hosts.

Now that you know the concept of livestream shopping in China, let’s head to its requirements. You don’t need any physical platform as it operates completely online. Navigate through this section to learn about the requirements for successful livestream shopping:

1. Video Equipment

You need a fine camera to ensure clear video for high-quality product display. Also, there should be a tripod stand to keep this camera stable and cover multiple angles. You may also use ring lights or LED panels, as good lighting is crucial for better visibility.

2. Audio Equipment

Make sure to use an external microphone, as a dedicated one ensures better audio quality. Also, a hands-free microphone makes operability easier for hosts moving around in the live stream.

3. Live Streaming Setup

You must have a computer to handle streaming software and many applications. Use any of the streaming software, but make sure to have a strong internet connection. You also need a platform that supports live-stream shopping, like Facebook or TikTok.

4. Monitoring and Analytics Tools

You need multiple-screen monitors to keep an eye on the live stream, chat, and any content. Plus, make use of an analytics tool to track viewer engagement and other relevant metrics. Considering all these factors, it is clear that you do not require a physical brand store to run a live campaign. Anyone can conduct live selling China sessions with products.

Part 2. China Live Shopping: Is It Booming or Devaluing?

Livestream shopping took an exciting turn in its success and productivity. It didn’t just happen to grow on its own; there’s a whole course of action and history behind it. To make your understanding clearer, read this brief history of China’s live shopping:

History of China Livestream Shopping

The start of promoting and selling products through live video occurred in China in 2016. The giant social platform “Taobao “ introduced the concept of live-streaming e-commerce. This trend came to the attention of millions of Chinese consumers. Also, it appeared to be a convenient way, as everyone got smartphones and payment cards for easy procession.

Consequently, the COVID-19 pandemic proved to favor this shopping trend. This was because the physical market was almost shut down completely. Thus, China’s live shopping took growth progress to approximately $352 billion by 2021. Yet, there reached a point when it slowed down and devalued. Here are some of the critical reasons for the brief downfall of livestream shopping in China:

1. **Saturated Market:**The market became overcrowded with the gradual increase in livestream shopping. The increased competition among hosts led to its saturation and the pause in its growth.
2. **Consumer Fatigue:**Continuous exposure to livestream shopping events made consumers less enthusiastic. Also, regular promotional messages and a lack of variety made them lose interest.
3. **Scandals:**Mismanagement of live stream events and fraudulent practices hurt audiences’ trust. It made this shopping method less reliable and trustworthy in viewers’ eyes.
4. Decreasing Innovation:Live stream shopping in China gained sudden popularity. Yet, it no longer remained unique when more competition entered the market. It led to a decline in the excitement and engagement of consumers.

Rise of China Live Shopping With Advancement in Technology

As we discussed the downfall of live-streaming shopping in China, there is another point to ponder. The lack of technology was the main factor for all those reasons for downfall. With the advancement of AI and virtual avatars, it has again taken the pace of growth. These new technological systems are offering more versatility and security in livestream shopping.

According to Statista , there is a gradual increase in livestream shoppers in China. This increase can be seen in the comparison chart pasted below:

A Chinese tech giant “Tencent” adapted to the challenges of this shopping trend. They released an in-app shopping feature in the “WeChat ” messaging service. It led to a gross profit of almost $14 billion in the overall valuation. Moreover, several tools are now working in favor of livestream shopping, increasing users’ diversity. Provided are three essential types of tools serving in this industry:

1. Social Platforms

Some trending social media platforms like Facebook and TikTok represent different marketing features. The audience is already there, so you just need to go live to catch their attention.

2. Production Tools

These tools can improve your production experience, leading to better conversion rates. Some even let you stream across multiple platforms and get comments.

3. E-commerce Tools

The focus of this type of tool, like Shopify, is on the buying and delivering process. They handle things like bundling, discounts, cart management, and more. Their assistive role in developing live shopping systems is evident across the market.

Provided next is resourceful data obtained from a platform, ECDB , showing the live commerce platforms used across China. The obtained data has been gathered against a decided sample space during the year 2022:

This statistical comparison can verify all the advancements in live selling in China. The following table shows countries with the most livestream e-commerce shoppers:

Asia-Pacific Region Countries	Percentage of Livestream Ecommerce Shoppers
China	77
India	75
Thailand	72
Indonesia	69
Japan	32
Australia	22

Part 3. Wondershare Virbo Live: A New Direction to Innovation in China Live Shopping

As technology progressed, Wondershare Virbo emerged as the pioneer to embrace this progression. Its live streaming feature adapts cutting-edge technology to redefine the streaming experience. The tool offers AI-driven avatars that conduct live shopping events on social media. Also, it incorporates various languages and accents to ensure global reach. This feature enables businesses to connect with audiences worldwide.

Wondershare Virbo Live ensures compatibility with many social apps like YouTube, Facebook, Instagram, and more. Plus, this tool safeguards against unpredictable content issues during live shopping scenarios. Users can get continuous 24/7 broadcasting without interruptions. You can use AI streamers with natural movements in different attire and ethnicities to provide realistic content.

Key Features of Wondershare Virbo Live

1. Virbo Live introduces a personalized Q&A database for businesses. They can set up automatic responses and connect with their audience intelligently.
2. It offers cloud-based operation to its users to enjoy flexibility. Businesses can manage their products without downloading them.
3. You can enter text to trigger AI streamers. This allows for real-time interaction through text input within live streams.
4. The online tool goes beyond language barriers with AI translation. It translates text into multiple languages and generates multi-lingual AI streamers.
5. AI live shopping script generation creates shopping scripts during live streaming.

Get Started Online Free Download

Steps of Creating a Stream Room in Wondershare Virbo Live

Creating a China live shopping stream room is easy with Wondershare Virbo Live. Following is the step-by-step guidance to promote your Chinese products using this tool:

Step 1. Get the Tool Online To Make Stream Room

Begin by accessing the tool online through your favorite web browser. From its official website, open the main interface of Wondershare Virbo Live. On this page, hit the “Create Stream Room Now” button on the left side of the screen.

Get Started Online Free Download

• Step 2. Start Creating a Blank Livestream Room

Once you’ve accessed the editing window of the tool, you can customize your AI avatars. Now, click the “Create a Blank Livestream Room” button at the top middle of the screen. Afterward, you’ll find a new window with many options for customizing your livestream setup.

• Step 3. Select Your Preferred AI Avatar

In the upcoming window, navigate to the top-right and opt for the “AI Avatars” tab. A dialog box will open with different avatars in different poses and dresses. Choose any of them according to your requirements, and it will appear on the right side of the screen.

• Step 4. Make Changes in the Background

Next, tap the “Background” tab and select the background for product representation from various categories. Here, opt for one of them to move forward with this live-streaming process.

• Step 5. Insert the Text Prompt or Access AI Smart Script

Afterward, move to the text box on the window’s left side to enter the text. Type in or paste any dubbing script in the text section. Also, you can prompt the tool to create automated scripts with an AI smart script. For this purpose, scroll down the page and press the “AI smart script” button.

• Step 6. Begin Live Streaming of Your Products

You are ready for live streaming once you’ve selected all the required things. Press the “Start livestream” button at the top right and see your inputs come to life.

Conclusion

Live shopping in China proved to be an effective solution for the market. Advanced AI technology has made its success rate even more promising. We have informed you of the various options you can use to upscale livestream shopping. Moreover, you know that Wondershare Virbo Live is the ultimate solution to raising the bar of live selling toward success.

Part 3. Wondershare Virbo Live: A New Direction to Innovation in China Live Shopping

As technology progressed, Wondershare Virbo emerged as the pioneer to embrace this progression. Its live streaming feature adapts cutting-edge technology to redefine the streaming experience. The tool offers AI-driven avatars that conduct live shopping events on social media. Also, it incorporates various languages and accents to ensure global reach. This feature enables businesses to connect with audiences worldwide.

Wondershare Virbo Live ensures compatibility with many social apps like YouTube, Facebook, Instagram, and more. Plus, this tool safeguards against unpredictable content issues during live shopping scenarios. Users can get continuous 24/7 broadcasting without interruptions. You can use AI streamers with natural movements in different attire and ethnicities to provide realistic content.

Key Features of Wondershare Virbo Live

1. Virbo Live introduces a personalized Q&A database for businesses. They can set up automatic responses and connect with their audience intelligently.
2. It offers cloud-based operation to its users to enjoy flexibility. Businesses can manage their products without downloading them.
3. You can enter text to trigger AI streamers. This allows for real-time interaction through text input within live streams.
4. The online tool goes beyond language barriers with AI translation. It translates text into multiple languages and generates multi-lingual AI streamers.
5. AI live shopping script generation creates shopping scripts during live streaming.

Get Started Online Free Download

Steps of Creating a Stream Room in Wondershare Virbo Live

Creating a China live shopping stream room is easy with Wondershare Virbo Live. Following is the step-by-step guidance to promote your Chinese products using this tool:

Step 1. Get the Tool Online To Make Stream Room

Begin by accessing the tool online through your favorite web browser. From its official website, open the main interface of Wondershare Virbo Live. On this page, hit the “Create Stream Room Now” button on the left side of the screen.

Get Started Online Free Download

• Step 2. Start Creating a Blank Livestream Room

Once you’ve accessed the editing window of the tool, you can customize your AI avatars. Now, click the “Create a Blank Livestream Room” button at the top middle of the screen. Afterward, you’ll find a new window with many options for customizing your livestream setup.

• Step 3. Select Your Preferred AI Avatar

In the upcoming window, navigate to the top-right and opt for the “AI Avatars” tab. A dialog box will open with different avatars in different poses and dresses. Choose any of them according to your requirements, and it will appear on the right side of the screen.

• Step 4. Make Changes in the Background

Next, tap the “Background” tab and select the background for product representation from various categories. Here, opt for one of them to move forward with this live-streaming process.

• Step 5. Insert the Text Prompt or Access AI Smart Script

Afterward, move to the text box on the window’s left side to enter the text. Type in or paste any dubbing script in the text section. Also, you can prompt the tool to create automated scripts with an AI smart script. For this purpose, scroll down the page and press the “AI smart script” button.

• Step 6. Begin Live Streaming of Your Products

You are ready for live streaming once you’ve selected all the required things. Press the “Start livestream” button at the top right and see your inputs come to life.

Conclusion

Live shopping in China proved to be an effective solution for the market. Advanced AI technology has made its success rate even more promising. We have informed you of the various options you can use to upscale livestream shopping. Moreover, you know that Wondershare Virbo Live is the ultimate solution to raising the bar of live selling toward success.

Free TV Streaming: 9 Sites You Need To Know

The consumption of entertainment has transformed in recent years. Many people now watch shows and movies online instead of watching them on TV. Audiences are turning their viewership to the convenience offered by online streaming services. These free streaming websites for TV shows have diverse types of content, from old favorites to brand-new ones.

They can help you watch stuff even if it is unavailable in your area. Read this article to learn the best free TV streaming sites that have captured the attention of viewers worldwide. Also, we’ll explore the top platform to make your promotional live-streaming video for TV shows.

Part 1. Why Do People Prefer Using Streaming Services To Watch Their Favorite Shows?

Are you tired of sticking to TV schedules? To give you more timing and content choices, many free live TV streaming sites are available nowadays.Lots of people have already switched to streaming services and love them. Other than that, free streaming websites for TV shows provide a highly personalized experience.

These sites let us watch our favorite shows according to the user’s convenience. You can access multiple shows and movies, from funny sitcoms to big action films. We can watch streaming services on different devices, like our phones, tablets, or our TVs. Also, these sites deliver content faster than any other available option.

Part 2. Top-Rated Free Streaming Websites for TV Shows in 2024

Finding the exemplary service to watch an entire show for free is essential. Many platforms claim to be free but often sneak in extra costs you might not expect. Let’s explore the top-rated free live TV streaming sites to ensure you get a good deal without breaking the bank:

1. Tubi TV

Tubi TV is one of the biggest free streaming websites for TV shows and movies in the US. The TV show services this platform provides are free and legal to use. It has over 20,000 TV shows and movies on Android apps, Roku, Fire TV, Apple TV, and smart TVs. You can watch classics like The Terminator and newer hits on this streaming site.

Also, it enables you to enjoy binge-watching popular TV series with minimal ads. You can browse its friendly interface by genre or search for something specific.

2. Pluto TV

On Pluto TV, you can watch live TV channels and high-quality movies. This site has over 250 channels covering news, sports, movies, reality shows, and more. Thousands of movies and TV series are also available on demand for US audiences.

Plus, users can browse different categories for shows and movies for personalized viewing. It is regularly updated by adding new and popular shows to always give viewers something new to watch.

3. Apple TV+

Viewers looking to watch Apple TV+ exclusive series opt for this platform. This live TV streaming site offers fewer shows and movies than other services. There’s no free version, but you can try it out with a free trial before subscribing.

Apple TV+ even allows fans to stream live sports like MLS with a low latency rate. Other than that, you can watch this streaming service on different devices.

4. Roku TV

The Roku Channel has a vast library of 10,000 movies and 150,000 TV episodes. With over 350+ free live TV channels, there’s always something exciting to watch. You can find popular films and classic TV shows on these diverse free streaming websites for TV shows.

Plus, you can access 100+ free local channels like FOX25 Boston and NBC News New York. People of all ages and preferences can enjoy its live news, weather updates, sports, and reality TV.

5. Hulu Plus Live

Hulu Plus Live is an excellent choice for those who want both live TV and on-demand shows. It gives you over 90 live TV channels, including local ones like ABC, CBS, NBC, and Fox. Also, you get access to its on-demand library, which has some of the most popular TV series available for viewers.

With this free live TV streaming siteyou’ll get HGTV, Comedy Central, TLC, USA, Cartoon Network, and Disney Channel. Also, this service offers unlimited DVR storage and two simultaneous stream options.

6. Amazon Freevee

For free live TV streams, you can use Amazon Freevee, which has original shows in different languages. They have a mix of popular titles and original content, including free channels you can watch with ads. You can get a wide of TV shows in various genres like comedy, drama, suspense, and animation.

Anyone can watch Freevee through the Prime Video app if they already have Amazon Prime. Otherwise, download the app on Amazon Fire TV, mobile phones, Xbox, PlayStation 5, and smart TVs.

7. Sling Freestream

Another prominent free streaming website for TV shows is Sling TV, which lets you watch live TV and on-demand shows. You can pick the TV package that works best for you, including options to add extra channels. It offers over five hundred live TV shows and access to other on-demand shows and movies.

Users can enjoy various channels like ABC News, VH1 I Love Reality, and Nick Jr. But, if you have an account, you can use parental controls to manage what your kids watch.

8. Plex

If you want to get a diverse form of TV channels, Plex has you covered. It has more than 600 free live TV channels in different categories. Users can access TV shows, interesting documentaries, and exciting sports events. They also have more than fifty thousand free movies and shows to choose from.

With features like Discover Together, users can connect with friends and discover new content. Plex works on all your favorite devices like Apple, Android, and Smart TVs.

9. Popcorn Flix

Popcorn Flix lets you watch live TV streams online for free on all your devices. You will be able to access a collection of multiple movies for free. Moreover, you can find shows in different categories, including comedies, dramas, horror movies, and more.

Plus, the video quality is pretty good at 720p HD. There are ads before each movie and sometimes during, but they’re not too frequent for a free service.

Platforms	Variety of Channels	Hidden Purchases	Ad-Free	Ease of Use
Tubi TV	200 Above	No	X	✓
Pluto TV	Up to 250	No	X	✓
Apple TV+	Over 50	$10 after seven days	✓	X
Roku TV	Over 350	Only pay for subscription to apps	✓	✓
Hulu Plus Live	More than 90	$77	✓	X
Amazon Freevee	Over 400	No	X	✓
Sling	Sling Orange: Over 30 Sling Blue: Over 50	$40	✓	X
Plex	More than 600	$4.99/month	X	X
Popcorn Flix	Over 50	No	X	✓

Part 3. How To Make Your Own Promotional Live Streaming Video for TV Shows?

Making your live videos to promote TV shows is helpful to get people excited about your favorite series. These videos allow you to connect with viewers in real-time and get them interested in watching your beloved shows. Using live streaming, you can discuss and promote TV shows interactively. Adding realistic elements to your live videos can make them even more engaging.

Wondershare Virbo Live is a fantastic tool for creating promotional videos. It has powerful features such as lifelike AI avatars to make your videos more personal and appealing. With its support for different languages, you can grab the attention of audiences worldwide. Create a perfect live-stream video for your favorite TV shows and present them on YouTube, Facebook, and other platforms.

Prominent Characteristics of Wondershare Virbo Live

1. You get several engaging streaming templates and backgrounds on this live-streaming tool.
2. It generates a captivating promotional script to motivate users to watch your beloved TV show.
3. The tool lets you drive the AI streamers to speak in real time by connecting and speaking into a microphone.

Steps of Making a Stream Room via Wondershare Virbo Live

After knowing the impact of free live TV streaming siteslet’s learn how to make your steam room. Let’s discuss the detailed method of promoting any TV program through an engaging live stream.

Step 1. Start Creating a Livestream Room

To start promoting TV series with AI streamers, access this tool online. Click the “Create Stream Room Now” button from its homepage, which will direct you to a new window. Here, choose the “Create a Blank Livestream Room” at the top to enter a window with multiple features.

Step 2. Use AI Smart Scripts for Your TV Show

Hit the “AI smart script” button on the left in the upcoming window. A dialogue box will appear, requiring the details for your TV series. Here, add its name, features, and promotional information. Afterward, opt for your desired promotional language and style before pressing the “Generate” button. Then, use this generated script to speak out loud through AI avatars.

Step 3. Select AI Avatars and Customize Background To Go Live

Next, select avatars from the available options by tapping the “AI avatars” tab. If you switch to the “Background” tab, you can modify the outlook of your presentation. Once satisfied, head to the top right and select the “Start livestream” button. Your promotional video is ready to go live for its audience to learn about the upcoming TV show.

Conclusion

We conclude that there are many free streaming websites for TV shows available. Throughout the article, we explored the popular choices for watching TV series and movies. If you want to promote your TV show, consider using Wondershare Virbo Live. Also, the tool works in different languages and can be used on major social platforms.

Part 3. How To Make Your Own Promotional Live Streaming Video for TV Shows?

Making your live videos to promote TV shows is helpful to get people excited about your favorite series. These videos allow you to connect with viewers in real-time and get them interested in watching your beloved shows. Using live streaming, you can discuss and promote TV shows interactively. Adding realistic elements to your live videos can make them even more engaging.

Wondershare Virbo Live is a fantastic tool for creating promotional videos. It has powerful features such as lifelike AI avatars to make your videos more personal and appealing. With its support for different languages, you can grab the attention of audiences worldwide. Create a perfect live-stream video for your favorite TV shows and present them on YouTube, Facebook, and other platforms.

Prominent Characteristics of Wondershare Virbo Live

1. You get several engaging streaming templates and backgrounds on this live-streaming tool.
2. It generates a captivating promotional script to motivate users to watch your beloved TV show.
3. The tool lets you drive the AI streamers to speak in real time by connecting and speaking into a microphone.

Steps of Making a Stream Room via Wondershare Virbo Live

After knowing the impact of free live TV streaming siteslet’s learn how to make your steam room. Let’s discuss the detailed method of promoting any TV program through an engaging live stream.

Step 1. Start Creating a Livestream Room

To start promoting TV series with AI streamers, access this tool online. Click the “Create Stream Room Now” button from its homepage, which will direct you to a new window. Here, choose the “Create a Blank Livestream Room” at the top to enter a window with multiple features.

Step 2. Use AI Smart Scripts for Your TV Show

Hit the “AI smart script” button on the left in the upcoming window. A dialogue box will appear, requiring the details for your TV series. Here, add its name, features, and promotional information. Afterward, opt for your desired promotional language and style before pressing the “Generate” button. Then, use this generated script to speak out loud through AI avatars.

Step 3. Select AI Avatars and Customize Background To Go Live

Next, select avatars from the available options by tapping the “AI avatars” tab. If you switch to the “Background” tab, you can modify the outlook of your presentation. Once satisfied, head to the top right and select the “Start livestream” button. Your promotional video is ready to go live for its audience to learn about the upcoming TV show.

Conclusion

We conclude that there are many free streaming websites for TV shows available. Throughout the article, we explored the popular choices for watching TV series and movies. If you want to promote your TV show, consider using Wondershare Virbo Live. Also, the tool works in different languages and can be used on major social platforms.

Live Commerce Success Stories: Lessons Learned & Predictions for the Future

The world of e-commerce has gone through a tremendous transformation in the recent past, with terms like live commerce, live streaming, live shopping, and live chat becoming a norm. Streaming commerce has become popular and brands are looking for the best live tools to push their products in the market. Businesses that have taken advantage of live streaming e commerce report higher conversion rates and increased sales. In this article, we explore the concept of live streaming as successfully applied by different companies and how artificial intelligence is going to further transform this area of business.

Part 1: Background Information of Live Commerce

To get started, let’s define what is live ecommerce. Is it different from the ecommerce that most people know or just an enhanced version? Do you need any special tools to be successful in live stream ecommerce and how does it boost sales?

01 What is Live Commerce?

Live commerce is the act of selling products online via immersive live shopping platforms. Brands and creators use live commerce in the form of live and shoppable videos to sell their products while shoppers can interact with brands in real-time. In simpler terms, live stream commerce is like a customer watching a livestream event but can shop.

Click here

To be successful with live e commerce, you would need certain tools like a live shopping platform, shopping cart integration, and live chat to give your viewers the ultimate user experience. This allows consumers to watch, talk, and shop your products from wherever they are and at any time.

02 Benefits of Ecommerce Live

The e commerce live streaming trend started in China, and spread to other parts of the world quickly. This was back in 2016 when the Chinese retail giant Alibaba launched its live stream shopping event that became an instant success. Within the first 20 minutes, Alibaba had generated over $7.5 billion in transaction value.

Although the same approach had been used by QVC Home Shopping Network years before, the real integration of internet live shopping started with Alibaba. From this success, several notable benefits of e-commerce live streaming can be realized:

1. Sales Acceleration: Live commerce generates sales quicker by exposing brands and products to thousands of viewers in minutes
2. Promotes Better Engagement: With people being 2x more likely to share videos with their friends and families compared to static ads, live commerce generates higher engagement than other forms of content.
3. Encourages Impulse Buying: People are more likely to buy a product when they are involved in an exclusive even for fear of missing out on the limited-time offers.
4. Builds Brand Awareness: Live commerce allows consumers to see the face behind the brand or the influencers pushing the products, which makes them connect more with the brand.

Part 2: Successful Case in Live Online Shopping: Transforming Brands through Engagement

The use of live commerce features has made significant impacts on business industries. From collaboration with influencers to engaging viewers in consultation, the following brands have transformed their engagement through live online shopping:

1. Michael Kors: Fashionable Collaboration Boosts Engagement

Michael Kors partnered with the popular influencer Aimee Song to host a live stream showcasing their new Spring collection. During the ecommerce live streaming event, Aimee styled various looks while offering insights and answering viewers’ questions.

Achievement: The e commerce live streaming event garnered over 1 million views and increased website traffic by 300%. Michael Kors recorded that the sales of featured items surpassed expectations, as the dress that Aimee wore was sold out within minutes.

Lessons Drawn: Collaborations with relatable influencers can drive significant engagement and sales. The live stream event also demonstrated the importance of interactive elements like styling tips and real-time Q&A in fostering connections and building trust with customers.

2. Sephora: Beauty Unboxed with Community Building

Sephora leveraged streaming commerce to host makeup tutorials, product demonstrations, and expert sessions with brands like Fenty Beauty. During the live commerce event, viewers could purchase products directly from the stream and interact with each other via a live chat.

Achievement: The live commerce event boosted Sephora sales by 30% of the featured products. They also saw a 200% rise in engagement on their social media channels, increasing their brand awareness. The live chat fostered a sense of community as viewers could directly share tips and recommendations.

Lessons Drawn: Brands can create a powerful formula for success by combining education, entertainment, and community building. Live streaming e commerce provides valuable product information and real-time interactions that can be used to foster loyalty while building lasting communities.

3. Nike: Live Workouts Drive Brand Advocacy

Nike partnered with professional athletes and trainers to host live workout sessions on their app. The live commerce event allowed viewers to participate in the workouts at home, purchase featured Nike apparel and equipment, and interact with other users.

Achievement: The live workouts event increased app downloads by 40% and sale of features products by 25%. Viewers could actively share their workout experiences during the live stream commerce, creating positive brand buzz and advocating for Nike products.

Lessons Drawn: Live stream commerce can go beyond mere product promotion by offering valuable experiences like workouts. By adding interactive elements and community engagement, sellers can fuel their brand advocacy and create loyal customers.

4. L’Oreal: Personalized Skincare Consultations

L’Oreal launched a live consultation service within its app. The live commerce feature allowed users to connect with dermatologists and beauty advisors for personalized skincare recommendations. They would then purchase recommended products directly from the consultation.

Achievement: The live consultations increased app usage by 50% and grew sales of recommended products by 35%. The e-commerce live-streaming event saw users appreciate the personalized advice they got and a seamless purchasing experience.

Lessons Drawn: Live commerce can be more than entertainment by offering valuable services like consultations. By engaging in personalized experiences, brands can increase customer satisfaction and loyalty, contributing to conversions and repeat purchases.

Part 3: Future Landscape: Live Streaming with AI

The evolution of live commerce is far from over. The next frontier lies in the seamless integration of artificial intelligence (AI), which promises an even more personalized and immersive shopping experience. With features like AI streamers and personalized product recommendations, brands are poised to benefit the most from these developments. Here is a tool that will help you take your live commerce experience to the next level.

01 Integrating Virbo Live for Live Commerce

Virbo Live offers cost-efficient and multilingual AI-driven avatars to boost your viewers’ experience during live shopping. By seamlessly integrating AI streamers into your live commerce events, you can boost your revenue by providing accurate product information and encouraging viewers to make a purchase. The avatars will make your live commerce more engaging, convenient, and interactive.

Advantages of Virbo Live Commerce:

• Continuous 24/7 live commerce broadcasting without interruptions
• Cost-effective streamers with lower personnel and equipment expenses
• Reduced dependence on large human teams
• Seamless language and accent translations to engage a diverse global audience
• Stable and lag-free streaming performance
• Enhanced content safety through AI-driven moderation.

02 Simplified Workflow and Better Viewer Experience with Virbo Live

To get started with Virbo Live, choose an appropriate AI avatar, generate the script, and go live. The process is simple and will take only a few minutes. Here is a detailed step-by-step guide :

Step 1 Create a Live Shopping Rooms

Log into Virbo Live and click “Create a Blank Livestream Room” or select a template from the available options to get started.

Step 2 Choose AI Streamers and Background

Select a virtual streamer from the virtual host library. Customize the avatar and the background to match your brand and live commerce event.

Step 3 Enter Text or Voice

Enter a script or upload your audio for the AI Avatar to seamlessly interact with the viewers. Virbo Live also offers an AI smart scriptwriter and AI translator for automatic script generation.

Step 4 Start Live Streaming

Click Start Live Streaming and connect your AI avatar to your live commerce platform using the OBS OBS software.

Step 5 Interact With the Audience

Activate the Interact With the Audience feature to allow the AI streamer to seamlessly engage your viewers without your involvement.

FAQs about Live Commerce

1. What are the drawbacks of live commerce?

Live commerce allows you to access a wider audience and boost sales revenue, but it comes with a few downsides too. You may have to deal with technical hiccups, poor audio quality, and viewers getting distracted or bored.

2. How do I succeed with live commerce streaming?

To succeed with live commerce streaming, you need to choose the right live shopping platform and keep your viewers engaged with the right content and interactions.

3. What is the difference between regular streaming and live commerce streaming?

Regular streaming involves uploading pre-recorded videos online for viewers to watch at a time of their choosing while live commerce streaming is real-time broadcasting while the video is being recorded.

4. Is live commerce streaming better than video recording?

Yes, live commerce streaming is usually more economical than pre-recorded streaming. It requires less resources and time to produce while keeping the viewers engaged.

Conclusion

Live commerce provides a unique opportunity for brands to reach more audiences and increase their sales revenue. While it has revolutionized online shopping, creating content for live commerce can be expensive and time-consuming. That’s why Virbo Live offers AI streamers to automate live commerce and allow brands to keep their viewers engaged at a lower cost. By leveraging artificial intelligence, you can enhance your viewers’ live shopping experience while getting the best out of the experience.

The world of e-commerce has gone through a tremendous transformation in the recent past, with terms like live commerce, live streaming, live shopping, and live chat becoming a norm. Streaming commerce has become popular and brands are looking for the best live tools to push their products in the market. Businesses that have taken advantage of live streaming e commerce report higher conversion rates and increased sales. In this article, we explore the concept of live streaming as successfully applied by different companies and how artificial intelligence is going to further transform this area of business.

Part 1: Background Information of Live Commerce

To get started, let’s define what is live ecommerce. Is it different from the ecommerce that most people know or just an enhanced version? Do you need any special tools to be successful in live stream ecommerce and how does it boost sales?

01 What is Live Commerce?

Live commerce is the act of selling products online via immersive live shopping platforms. Brands and creators use live commerce in the form of live and shoppable videos to sell their products while shoppers can interact with brands in real-time. In simpler terms, live stream commerce is like a customer watching a livestream event but can shop.

To be successful with live e commerce, you would need certain tools like a live shopping platform, shopping cart integration, and live chat to give your viewers the ultimate user experience. This allows consumers to watch, talk, and shop your products from wherever they are and at any time.

02 Benefits of Ecommerce Live

The e commerce live streaming trend started in China, and spread to other parts of the world quickly. This was back in 2016 when the Chinese retail giant Alibaba launched its live stream shopping event that became an instant success. Within the first 20 minutes, Alibaba had generated over $7.5 billion in transaction value.

Although the same approach had been used by QVC Home Shopping Network years before, the real integration of internet live shopping started with Alibaba. From this success, several notable benefits of e-commerce live streaming can be realized:

1. Sales Acceleration: Live commerce generates sales quicker by exposing brands and products to thousands of viewers in minutes
2. Promotes Better Engagement: With people being 2x more likely to share videos with their friends and families compared to static ads, live commerce generates higher engagement than other forms of content.
3. Encourages Impulse Buying: People are more likely to buy a product when they are involved in an exclusive even for fear of missing out on the limited-time offers.
4. Builds Brand Awareness: Live commerce allows consumers to see the face behind the brand or the influencers pushing the products, which makes them connect more with the brand.

Part 2: Successful Case in Live Online Shopping: Transforming Brands through Engagement

The use of live commerce features has made significant impacts on business industries. From collaboration with influencers to engaging viewers in consultation, the following brands have transformed their engagement through live online shopping:

1. Michael Kors: Fashionable Collaboration Boosts Engagement

Michael Kors partnered with the popular influencer Aimee Song to host a live stream showcasing their new Spring collection. During the ecommerce live streaming event, Aimee styled various looks while offering insights and answering viewers’ questions.

Achievement: The e commerce live streaming event garnered over 1 million views and increased website traffic by 300%. Michael Kors recorded that the sales of featured items surpassed expectations, as the dress that Aimee wore was sold out within minutes.

Lessons Drawn: Collaborations with relatable influencers can drive significant engagement and sales. The live stream event also demonstrated the importance of interactive elements like styling tips and real-time Q&A in fostering connections and building trust with customers.

2. Sephora: Beauty Unboxed with Community Building

Sephora leveraged streaming commerce to host makeup tutorials, product demonstrations, and expert sessions with brands like Fenty Beauty. During the live commerce event, viewers could purchase products directly from the stream and interact with each other via a live chat.

Achievement: The live commerce event boosted Sephora sales by 30% of the featured products. They also saw a 200% rise in engagement on their social media channels, increasing their brand awareness. The live chat fostered a sense of community as viewers could directly share tips and recommendations.

Lessons Drawn: Brands can create a powerful formula for success by combining education, entertainment, and community building. Live streaming e commerce provides valuable product information and real-time interactions that can be used to foster loyalty while building lasting communities.

3. Nike: Live Workouts Drive Brand Advocacy

Nike partnered with professional athletes and trainers to host live workout sessions on their app. The live commerce event allowed viewers to participate in the workouts at home, purchase featured Nike apparel and equipment, and interact with other users.

Achievement: The live workouts event increased app downloads by 40% and sale of features products by 25%. Viewers could actively share their workout experiences during the live stream commerce, creating positive brand buzz and advocating for Nike products.

Lessons Drawn: Live stream commerce can go beyond mere product promotion by offering valuable experiences like workouts. By adding interactive elements and community engagement, sellers can fuel their brand advocacy and create loyal customers.

4. L’Oreal: Personalized Skincare Consultations

L’Oreal launched a live consultation service within its app. The live commerce feature allowed users to connect with dermatologists and beauty advisors for personalized skincare recommendations. They would then purchase recommended products directly from the consultation.

Achievement: The live consultations increased app usage by 50% and grew sales of recommended products by 35%. The e-commerce live-streaming event saw users appreciate the personalized advice they got and a seamless purchasing experience.

Lessons Drawn: Live commerce can be more than entertainment by offering valuable services like consultations. By engaging in personalized experiences, brands can increase customer satisfaction and loyalty, contributing to conversions and repeat purchases.

Part 3: Future Landscape: Live Streaming with AI

The evolution of live commerce is far from over. The next frontier lies in the seamless integration of artificial intelligence (AI), which promises an even more personalized and immersive shopping experience. With features like AI streamers and personalized product recommendations, brands are poised to benefit the most from these developments. Here is a tool that will help you take your live commerce experience to the next level.

01 Integrating Virbo Live for Live Commerce

Virbo Live offers cost-efficient and multilingual AI-driven avatars to boost your viewers’ experience during live shopping. By seamlessly integrating AI streamers into your live commerce events, you can boost your revenue by providing accurate product information and encouraging viewers to make a purchase. The avatars will make your live commerce more engaging, convenient, and interactive.

Advantages of Virbo Live Commerce:

• Continuous 24/7 live commerce broadcasting without interruptions
• Cost-effective streamers with lower personnel and equipment expenses
• Reduced dependence on large human teams
• Seamless language and accent translations to engage a diverse global audience
• Stable and lag-free streaming performance
• Enhanced content safety through AI-driven moderation.

02 Simplified Workflow and Better Viewer Experience with Virbo Live

To get started with Virbo Live, choose an appropriate AI avatar, generate the script, and go live. The process is simple and will take only a few minutes. Here is a detailed step-by-step guide :

Step 1 Create a Live Shopping Rooms

Log into Virbo Live and click “Create a Blank Livestream Room” or select a template from the available options to get started.

Step 2 Choose AI Streamers and Background

Select a virtual streamer from the virtual host library. Customize the avatar and the background to match your brand and live commerce event.

Step 3 Enter Text or Voice

Enter a script or upload your audio for the AI Avatar to seamlessly interact with the viewers. Virbo Live also offers an AI smart scriptwriter and AI translator for automatic script generation.

Step 4 Start Live Streaming

Click Start Live Streaming and connect your AI avatar to your live commerce platform using the OBS OBS software.

Step 5 Interact With the Audience

Activate the Interact With the Audience feature to allow the AI streamer to seamlessly engage your viewers without your involvement.

FAQs about Live Commerce

1. What are the drawbacks of live commerce?

Live commerce allows you to access a wider audience and boost sales revenue, but it comes with a few downsides too. You may have to deal with technical hiccups, poor audio quality, and viewers getting distracted or bored.

2. How do I succeed with live commerce streaming?

To succeed with live commerce streaming, you need to choose the right live shopping platform and keep your viewers engaged with the right content and interactions.

3. What is the difference between regular streaming and live commerce streaming?

Regular streaming involves uploading pre-recorded videos online for viewers to watch at a time of their choosing while live commerce streaming is real-time broadcasting while the video is being recorded.

4. Is live commerce streaming better than video recording?

Yes, live commerce streaming is usually more economical than pre-recorded streaming. It requires less resources and time to produce while keeping the viewers engaged.

Conclusion

Live commerce provides a unique opportunity for brands to reach more audiences and increase their sales revenue. While it has revolutionized online shopping, creating content for live commerce can be expensive and time-consuming. That’s why Virbo Live offers AI streamers to automate live commerce and allow brands to keep their viewers engaged at a lower cost. By leveraging artificial intelligence, you can enhance your viewers’ live shopping experience while getting the best out of the experience.

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