Review of LazLive Live Selling Platform With Guide for 2024

Review of LazLive Live Selling Platform With Guide for 2024

Jeff Lv8

Review of LazLive Live Selling Platform [With Guide]

Live shopping on platforms like **LazLive has become a major trend in Southeast Asian regions such as Malaysia. This shopping method involves hosts showcasing and selling their products to viewers in the live videos. Established companies and startups are entering the market to capitalize on this trend.

However, there is a need for tools to make cohesive and better content for seamless live streaming. This article will give you a comprehensive preview of the LazLive live-selling platform. We will also discuss a tool that will help you optimize your live selling experience by creating optimized content.

enhancing-knowledge-about-lazlive-live-selling-1.jpg

Part 1. A Basic Preview of LazLive Shopping Platform

Many content creators usually connect with their audience through live streaming. Audiences all around the world like to engage with sellers to buy products. For this purpose, LazLive provides an interactive experience with its live-streaming feature. Plus, it offers a compelling product line to its users to cater to everyone’s needs. Their products include basic necessities, self-care, entertainment, and fashion products.

Along with the diverse product range, the main interface of this live-streaming app is user-friendly. You will find vouchers and exclusive discounts on the main interface of this platform. Also, there is a search tab for ease, allowing you to search specific product names.

enhancing-knowledge-about-lazlive-live-selling-2.jpg

Reviews of Sellers and Buyers on LazLive Shopping

Throughout the internet, you will mostly find negative reviews about this platform. According to users’ responses, the app has insufficient product information. Buyers have to spend extra time watching uninterested products on this Lazada live selling platform. Besides this, sometimes the platform delivers the wrong item that is hard to return.

Sellers of products can’t schedule live streaming on this live shopping platform. Based on seller reviews, the app’s live stream performance does not meet basic standards. With all the responses in line, LazLive still has considerable user inflow and outflow in the Southeast Asian region.

How is LazLive a Good Option for Live Selling?

LazLive can be a good option for startups and small businesses looking for a cheap platform to grow. It can help in brand marketing and selling products by providing the following benefits:

  1. You can interact with customers directly with this live-streaming platform.
  2. This live shopping platform features your product in 360°.
  3. Users can have real-time purchasing options with this live-streaming platform.
  4. It helps you to promote vouchers and endorse your featured products through live streams.

Part 2. How To Create the Perfect Livestream Selling Environment in LazLive?

You can make your brand attractive and likable with live stream selling. It is a two-way communication that enhances the loyalty of customers. With some tips, you can make the selling environment more attractive in LazLive. Follow the below tips to create a perfect livestream selling environment:

1. Plan Your Content

Sellers should plan attractive content and storylines for live streaming. This content should be informative and engaging for the audience. Developing a script or outline will optimize your livestream presentation. You can present the features and benefits of the product to attract the audience.

enhancing-knowledge-about-lazlive-live-selling-3.jpg

2. Increase Your Audience Engagement With Live Giveaways

Audience engagement on live streams can increase through running giveaway campaigns. It will make your audience excited to try your products. Live-selling platforms such as LazLive offer live-stream vouchers to win customers’ attention. With the help of this feature, you can create anticipation among the audience for your future livestream.

enhancing-knowledge-about-lazlive-live-selling-4.jpg

3. Promote Live Sale Before and After

It is essential to create hype around your selling events. You can share video ad teasers on social media platforms and email your target leads to promote your stream. Lazada’s live selling platform provides a sharing option to help you promote your live sale. Also, you can encourage your audience to share live videos while streaming.

enhancing-knowledge-about-lazlive-live-selling-5.jpg

4. Use the Power of Influencers

Influencers can engage their followers and empower them to buy products. These influencers might help you increase the efficiency of the live-selling Lazada events. You should collaborate with influencers who have loyal followers to boost your brand image.

enhancing-knowledge-about-lazlive-live-selling-6.jpg

5. Select a Sophisticated Livestreaming Tool

You can use a livestreaming tool to effectively showcase your product. Tools have some features to facilitate you in creating professional-looking live streams. With this, you don’t need to generate live-stream videos from scratch. Wondershare Virbo Live is one of those tools that has advanced features, allowing you to make engaging videos.

enhancing-knowledge-about-lazlive-live-selling-7.jpg

Get Started Online Free Download

Part 3. Improve Live Selling Revenue in LazLive With Wondershare Virbo Live

As mentioned earlier, one of the most important elements for successful live selling is selecting the right tool for streaming. When it comes to improving revenue, you can integrate some features in streams to generate sales. Streamers can look to incorporate engaging concepts and visuals to attract the audience. Wondershare Virbo Live offers AI-driven avatars to create a visually engaging atmosphere during live events.

These AI avatars or VTubers can perfectly mimic natural movements to engage the buyers. This will ensure authenticity and connection in every interaction during live shopping. You can also use multiple language features of the tool to break language barriers. With the help of such language options, you can reach a diverse audience through a single platform.

Noting the Best Features of Wondershare Virbo Live

  1. It offers a customizable Q&A repository to set an automatic response to audience questions. It instantly helps users interact with their audience by answering their most frequently asked questions.
  2. This tool allows microphone integration to drive AI streamers to speak in real-time. Not only does this promote live audience interaction, but it is also a great way to keep actual identity behind the curtains.
  3. Wondershare Virbo Live is compatible with many platforms like YouTube and TikTok. It also supports live streaming on LazLive, Shopee, and similar platforms.

Steps To Create Stream Room Using Wondershare Virbo Live

Sellers can use this tool to create optimized live-stream videos for audiences. Below are the steps to create a stream room using Wondershare Virbo Live:

  • Step 1. Access Tool To Create Stream Room

Firstly, access this tool online by visiting the official website on your browser. Open its main interface and click the “Create Stream Room Now” button on the left.

enhancing-knowledge-about-lazlive-live-selling-8.jpg

Get Started Online Free Download

  • Step 2. Create a Blank Live Stream Room

Upon reaching a new window, hit the “Create a Blank Live Stream Room” button at the top of the screen. Next, you will find many options to help you create a personalized video stream.

enhancing-knowledge-about-lazlive-live-selling-9.jpg

  • Step 3. Choose Your Required AI Avatar

Once you reach the editing window, select the “AI avatars” tab on the top. A dialog box will open with different avatars in different dresses and poses. Then, as required, choose any of them, and it will appear on the right side of the screen.

enhancing-knowledge-about-lazlive-live-selling-10.jpg

  • Step 4. Adjust Changes in Background

Afterward, opt for the “Background” tab to choose a background for product representation. You can choose different options or add your personalized background with the “Upload background” option.

enhancing-knowledge-about-lazlive-live-selling-11.jpg

  • Step 5. Add Script for Livestream Video

To add the script for the live stream video, you are provided with 3 different scenarios. If you intend to have more human interaction, go to the respective section. Select the appropriate sub-section through which you want to interact with your audience. If you go for “Text,” add the text, which will be limited to 1000 words or less. Set up the dubbing audio using the respective option on the top.

On the other hand, you can define the language through the “Translate to” menu and click “Translate.” If you are not going to translate the text, click “Add text” to conclude by adding the script for the live stream video.

enhancing-knowledge-about-lazlive-live-selling-12.jpg

  • Step 6. Initiate Livestreaming of Your Products

After defining all settings, press the “Start Livestream” button at the top right to start interacting with your customers.

enhancing-knowledge-about-lazlive-live-selling-13.jpg

Conclusion

Platforms like LazLive will allow you to do live streaming with its easy-to-use interface. This platform allows you to interact with the target audience to increase revenue. We recommend using tools like Wondershare Virbo Live to polish your streams further. It is an AI-powered tool that can help you create live-streaming videos in multiple languages to make your streaming effective.

Live shopping on platforms like **LazLive has become a major trend in Southeast Asian regions such as Malaysia. This shopping method involves hosts showcasing and selling their products to viewers in the live videos. Established companies and startups are entering the market to capitalize on this trend.

However, there is a need for tools to make cohesive and better content for seamless live streaming. This article will give you a comprehensive preview of the LazLive live-selling platform. We will also discuss a tool that will help you optimize your live selling experience by creating optimized content.

enhancing-knowledge-about-lazlive-live-selling-1.jpg

Part 1. A Basic Preview of LazLive Shopping Platform

Many content creators usually connect with their audience through live streaming. Audiences all around the world like to engage with sellers to buy products. For this purpose, LazLive provides an interactive experience with its live-streaming feature. Plus, it offers a compelling product line to its users to cater to everyone’s needs. Their products include basic necessities, self-care, entertainment, and fashion products.

Along with the diverse product range, the main interface of this live-streaming app is user-friendly. You will find vouchers and exclusive discounts on the main interface of this platform. Also, there is a search tab for ease, allowing you to search specific product names.

enhancing-knowledge-about-lazlive-live-selling-2.jpg

Reviews of Sellers and Buyers on LazLive Shopping

Throughout the internet, you will mostly find negative reviews about this platform. According to users’ responses, the app has insufficient product information. Buyers have to spend extra time watching uninterested products on this Lazada live selling platform. Besides this, sometimes the platform delivers the wrong item that is hard to return.

Sellers of products can’t schedule live streaming on this live shopping platform. Based on seller reviews, the app’s live stream performance does not meet basic standards. With all the responses in line, LazLive still has considerable user inflow and outflow in the Southeast Asian region.

How is LazLive a Good Option for Live Selling?

LazLive can be a good option for startups and small businesses looking for a cheap platform to grow. It can help in brand marketing and selling products by providing the following benefits:

  1. You can interact with customers directly with this live-streaming platform.
  2. This live shopping platform features your product in 360°.
  3. Users can have real-time purchasing options with this live-streaming platform.
  4. It helps you to promote vouchers and endorse your featured products through live streams.

Part 2. How To Create the Perfect Livestream Selling Environment in LazLive?

You can make your brand attractive and likable with live stream selling. It is a two-way communication that enhances the loyalty of customers. With some tips, you can make the selling environment more attractive in LazLive. Follow the below tips to create a perfect livestream selling environment:

1. Plan Your Content

Sellers should plan attractive content and storylines for live streaming. This content should be informative and engaging for the audience. Developing a script or outline will optimize your livestream presentation. You can present the features and benefits of the product to attract the audience.

enhancing-knowledge-about-lazlive-live-selling-3.jpg

2. Increase Your Audience Engagement With Live Giveaways

Audience engagement on live streams can increase through running giveaway campaigns. It will make your audience excited to try your products. Live-selling platforms such as LazLive offer live-stream vouchers to win customers’ attention. With the help of this feature, you can create anticipation among the audience for your future livestream.

enhancing-knowledge-about-lazlive-live-selling-4.jpg

3. Promote Live Sale Before and After

It is essential to create hype around your selling events. You can share video ad teasers on social media platforms and email your target leads to promote your stream. Lazada’s live selling platform provides a sharing option to help you promote your live sale. Also, you can encourage your audience to share live videos while streaming.

enhancing-knowledge-about-lazlive-live-selling-5.jpg

4. Use the Power of Influencers

Influencers can engage their followers and empower them to buy products. These influencers might help you increase the efficiency of the live-selling Lazada events. You should collaborate with influencers who have loyal followers to boost your brand image.

enhancing-knowledge-about-lazlive-live-selling-6.jpg

5. Select a Sophisticated Livestreaming Tool

You can use a livestreaming tool to effectively showcase your product. Tools have some features to facilitate you in creating professional-looking live streams. With this, you don’t need to generate live-stream videos from scratch. Wondershare Virbo Live is one of those tools that has advanced features, allowing you to make engaging videos.

enhancing-knowledge-about-lazlive-live-selling-7.jpg

Get Started Online Free Download

Part 3. Improve Live Selling Revenue in LazLive With Wondershare Virbo Live

As mentioned earlier, one of the most important elements for successful live selling is selecting the right tool for streaming. When it comes to improving revenue, you can integrate some features in streams to generate sales. Streamers can look to incorporate engaging concepts and visuals to attract the audience. Wondershare Virbo Live offers AI-driven avatars to create a visually engaging atmosphere during live events.

These AI avatars or VTubers can perfectly mimic natural movements to engage the buyers. This will ensure authenticity and connection in every interaction during live shopping. You can also use multiple language features of the tool to break language barriers. With the help of such language options, you can reach a diverse audience through a single platform.

Noting the Best Features of Wondershare Virbo Live

  1. It offers a customizable Q&A repository to set an automatic response to audience questions. It instantly helps users interact with their audience by answering their most frequently asked questions.
  2. This tool allows microphone integration to drive AI streamers to speak in real-time. Not only does this promote live audience interaction, but it is also a great way to keep actual identity behind the curtains.
  3. Wondershare Virbo Live is compatible with many platforms like YouTube and TikTok. It also supports live streaming on LazLive, Shopee, and similar platforms.

Steps To Create Stream Room Using Wondershare Virbo Live

Sellers can use this tool to create optimized live-stream videos for audiences. Below are the steps to create a stream room using Wondershare Virbo Live:

  • Step 1. Access Tool To Create Stream Room

Firstly, access this tool online by visiting the official website on your browser. Open its main interface and click the “Create Stream Room Now” button on the left.

enhancing-knowledge-about-lazlive-live-selling-8.jpg

Get Started Online Free Download

  • Step 2. Create a Blank Live Stream Room

Upon reaching a new window, hit the “Create a Blank Live Stream Room” button at the top of the screen. Next, you will find many options to help you create a personalized video stream.

enhancing-knowledge-about-lazlive-live-selling-9.jpg

  • Step 3. Choose Your Required AI Avatar

Once you reach the editing window, select the “AI avatars” tab on the top. A dialog box will open with different avatars in different dresses and poses. Then, as required, choose any of them, and it will appear on the right side of the screen.

enhancing-knowledge-about-lazlive-live-selling-10.jpg

  • Step 4. Adjust Changes in Background

Afterward, opt for the “Background” tab to choose a background for product representation. You can choose different options or add your personalized background with the “Upload background” option.

enhancing-knowledge-about-lazlive-live-selling-11.jpg

  • Step 5. Add Script for Livestream Video

To add the script for the live stream video, you are provided with 3 different scenarios. If you intend to have more human interaction, go to the respective section. Select the appropriate sub-section through which you want to interact with your audience. If you go for “Text,” add the text, which will be limited to 1000 words or less. Set up the dubbing audio using the respective option on the top.

On the other hand, you can define the language through the “Translate to” menu and click “Translate.” If you are not going to translate the text, click “Add text” to conclude by adding the script for the live stream video.

enhancing-knowledge-about-lazlive-live-selling-12.jpg

  • Step 6. Initiate Livestreaming of Your Products

After defining all settings, press the “Start Livestream” button at the top right to start interacting with your customers.

enhancing-knowledge-about-lazlive-live-selling-13.jpg

Conclusion

Platforms like LazLive will allow you to do live streaming with its easy-to-use interface. This platform allows you to interact with the target audience to increase revenue. We recommend using tools like Wondershare Virbo Live to polish your streams further. It is an AI-powered tool that can help you create live-streaming videos in multiple languages to make your streaming effective.

A Basic Guidebook To Live Selling in Today’s Digital World

The spread of the internet has changed consumer purchasing habits in recent years. Now, social media platforms are the growing digital marketplaces for products. The COVID-19 pandemic accelerated the trend of online shopping, and people now prefer buying online. This digital shopping mode eliminates the struggle to leave physical spaces in their busy routines.

The same goes for the marketing field, which has revolutionized with live sales. Venders prefer to sell items online to generate the greatest sales without physical systems. If that interests you, get more insights on livestream selling through this article.

live selling and how to perform

Part 1. A Basic Preview To “Live Shopping”

Livestream selling or live shopping refers to live product demonstrations on digital platforms. The retailer or host has to introduce themselves, their store, and sale before describing products. They explain each detail of the products and their prices while holding them in a direct video call. During that, ensure that followers can see the product and interact through comments.

Customers perceive it as a lively shopping experience instead of websites loading products. It creates a sense of connection as people feel like shopping in physical stores. As live selling has a core element of being in real time, people can question and know about the product. Compared with traditional shopping, one can place an order through links mentioned in the livestream.

preview of live selling

Is It Beneficial To Sell Live in This Digital Industry?

Live selling is an emerging way to attract customers to shop on online marketplaces. According to research, 76% of US adults prefer shopping online for clothes and groceries. It focuses on customers’ desire to know about products that generate sales. Thus, it proves beneficial in many terms, among which a few are elaborated below:

1. Engaging and Updating Communication

Businesses can directly engage with a broader audience by entering the live selling industry. They get knowledge about current product trends to introduce similar things. Besides, this method eliminates the need to target customers in-store or via e-mails. Now, businesses can market their product and live sales simultaneously.

2. Reduced Return Rates and Customer Satisfaction

Before live selling, people need to search for what they want by visiting the official sites of brands. Also, they scroll to read honest product reviews for the validity of products. With live selling, customers can view the products and ask questions during the live sessions. Therefore, it lowers the return rates to 40% while increasing customer satisfaction and trust.

3. Potential Growth and Virtual Demonstrations

This online shopping mode has the potential to upscale your business. According to a survey, companies can see top-line growth upward of 25% through live selling. Apart from upscaling, they can see their digital competitors and define new ways to stand out. Sellers can compete by providing discount coupons and virtual demonstrations of products.

Part 2. What’s the Core Elements of a Live Video

Selling products via online videos is a marketing technique that is rapidly growing. Already, 80% of marketers confess that livestream shopping is integral to boosting sales online. If you are going tosell live as a seller, you should read this part for some insights. Here, you will learn the core elements of a live video to make your sale successful:

1. Livestream Selling Platform

To expand the product’s reach, it is essential to carefully select an online live selling platform. It could be a native live shopping platform, social media, or merchant website. As Gen Z and millennials are more attracted to live streaming, social media platforms would be ideal hosts. Many brands are integrating social media with e-commerce to cut the need for two separate apps.

2. Real-Time Session With Host

Upon choosing a suitable platform, a live video session is arranged. For that purpose, you need a host who should seem trustworthy and relatable to the product. There could be more than one person in the live sale to demonstrate products and share tips and benefits. Besides, the host needs to interact with the customers and share thoughts about the product.

3. Points of Product or Video Content

The main object of live selling is to sell products, but the best way is to create hype. In this regard, brands offer special discounts and giveaways valid only during live streams. It increases the tendency of customers to make purchases during the live sessions. The live session must be 20-30 minutes and include click-on links for easy buying.

Significant Statistics To Support Increasing Influence of Live Selling

The concept of livestream sales emerged decades ago but gained a spotlight in 2016 in China. Afterward, it flourished worldwide and grew to 171 billion USD in 2020. An estimation of the US livestream shopping market reveals worth $35 billion by 2024. Live selling is evolving not only in the US but also in other regions of the globe.

Live Streaming Sales in Regions
China 4.9 trillion yuan in 2023
The United States $17 billion in 2023
Europe Influenced 50% more than physical or online Purchasing
Livestream shopping Platforms (US 2022)
Facebook Live 55%
YouTube Live 52%
Instagram 46%
Amazon Live 30%

Part 3. Live Selling Strategies To Boost Revenue

Anyone can live sale online because you have to explain products and respond to queries. Yet not everyone generates the same revenue and gets immense popularity. The reason is operative strategies and tips, which you can use in the below discussion to gear up your shopping stream.

1. Use 24/7 Hours Seamless AI Live Streaming Software

Most sellers are unaware of current digital trends and the right actions for live selling. In that context, you need a platform to provide everything from script to selling videos. However, using Wondershare Virbo Live and staying in a single place is suggested to plan and execute the live shopping. Virbo Live is an AI tool that connects sellers with customers through streaming videos.

  1. **AI Avatar:**Wondershare Virbo Live offers an AI avatar feature for start-ups and small business owners. It eliminates the need for a well-groomed host or managing crew. AI avatars can perfectly mimic your actions with natural movements to engage the audience.
  2. **Q&A Library:**The platform allows the creation of automatic responses with a personalized library of questions. The major advantage of having such an option is that it helps users connect better with the audience.
  3. **Text Interaction:**The quality of content can be easily manipulated and managed across Wondershare Virbo Live. You can provide text to trigger your AI streamer to speak within the live stream.

Compatibility with Platforms: YouTube, LinkedIn, Facebook, Instagram, TikTok, Twitch, Alibaba, and X(Twitter).

Get Started Online Free Download

Steps To Create a Complete Livestream Room With Wondershare Virbo Live

Wondershare Virbo Live is available online and offers a cloud-based service. To fully utilize this live selling strategy, follow these steps and explore this all-in-one tool:

  • Step 1. Access the Main Interface of Virbo Live

Start the process on Wondershare Virbo Live by clicking the “Create Stream Room Now” button. You need to select the “Create a Blank Livestream Room” button to initiate the livestream room creation.

create livestream room in virbo

https://techidaily.com

Get Started Online Free Download

  • Step 2. Customize the Live Stream Video in Virbo Live

Once you find yourselves in the editing section, add a script you want to use in your live-stream video. While staying in the “Script lines” section, you can add a script in the form of text or audio. If you wish to add an audio script, go to the “Audio” tab and select “Upload local voice.” This voice will then be used across the live stream video in Virbo Live.

add audio script to virbo livestream

  • Step 3. Set Avatar and Other Elements Before Starting Livestreaming

Following this, you can add your required avatars, background, and stickers to the video with the options at the top of the window. Finally, when you are done exploring, hit the “Start livestream” option and live sell on any of the supported platforms.

set avatar background and stickers

2. Pick an Appropriate Date and Time

Another tip to consider is choosing the right time and date for the maximum viewers. In this regard, retailers should avoid a popular shopping period such as Black Friday. In contrast, it is suggested to pick weekends or holidays where customers must be free to join. Also, never choose the working hours of any day and consider the time zones for a global audience.

3. Keep the Conversation Engaging and Funny

Customers can read the product details and see how it looks, so what difference will they get from a live sale? Considering this perspective, sellers should bring something unique to the shopping stream. For this purpose, they can explain the product’s benefits and use cases. Furthermore, they should keep their tone friendly and humorous for the targeted audience.

Conclusion

To summarize, livestream sale s is an emerging concept to boost revenue and sales. As shown in this article, it is fruitful for retailers and significantly contributes to generating sales. Like China’s ever-changing live selling industry, Wondershare Virbo Live is also an emerging tool. It is emerging to change virtual selling dynamics by providing seamless live-stream videos.

The spread of the internet has changed consumer purchasing habits in recent years. Now, social media platforms are the growing digital marketplaces for products. The COVID-19 pandemic accelerated the trend of online shopping, and people now prefer buying online. This digital shopping mode eliminates the struggle to leave physical spaces in their busy routines.

The same goes for the marketing field, which has revolutionized with live sales. Venders prefer to sell items online to generate the greatest sales without physical systems. If that interests you, get more insights on livestream selling through this article.

live selling and how to perform

Part 1. A Basic Preview To “Live Shopping”

Livestream selling or live shopping refers to live product demonstrations on digital platforms. The retailer or host has to introduce themselves, their store, and sale before describing products. They explain each detail of the products and their prices while holding them in a direct video call. During that, ensure that followers can see the product and interact through comments.

Customers perceive it as a lively shopping experience instead of websites loading products. It creates a sense of connection as people feel like shopping in physical stores. As live selling has a core element of being in real time, people can question and know about the product. Compared with traditional shopping, one can place an order through links mentioned in the livestream.

preview of live selling

Is It Beneficial To Sell Live in This Digital Industry?

Live selling is an emerging way to attract customers to shop on online marketplaces. According to research, 76% of US adults prefer shopping online for clothes and groceries. It focuses on customers’ desire to know about products that generate sales. Thus, it proves beneficial in many terms, among which a few are elaborated below:

1. Engaging and Updating Communication

Businesses can directly engage with a broader audience by entering the live selling industry. They get knowledge about current product trends to introduce similar things. Besides, this method eliminates the need to target customers in-store or via e-mails. Now, businesses can market their product and live sales simultaneously.

2. Reduced Return Rates and Customer Satisfaction

Before live selling, people need to search for what they want by visiting the official sites of brands. Also, they scroll to read honest product reviews for the validity of products. With live selling, customers can view the products and ask questions during the live sessions. Therefore, it lowers the return rates to 40% while increasing customer satisfaction and trust.

3. Potential Growth and Virtual Demonstrations

This online shopping mode has the potential to upscale your business. According to a survey, companies can see top-line growth upward of 25% through live selling. Apart from upscaling, they can see their digital competitors and define new ways to stand out. Sellers can compete by providing discount coupons and virtual demonstrations of products.

Part 2. What’s the Core Elements of a Live Video

Selling products via online videos is a marketing technique that is rapidly growing. Already, 80% of marketers confess that livestream shopping is integral to boosting sales online. If you are going tosell live as a seller, you should read this part for some insights. Here, you will learn the core elements of a live video to make your sale successful:

1. Livestream Selling Platform

To expand the product’s reach, it is essential to carefully select an online live selling platform. It could be a native live shopping platform, social media, or merchant website. As Gen Z and millennials are more attracted to live streaming, social media platforms would be ideal hosts. Many brands are integrating social media with e-commerce to cut the need for two separate apps.

2. Real-Time Session With Host

Upon choosing a suitable platform, a live video session is arranged. For that purpose, you need a host who should seem trustworthy and relatable to the product. There could be more than one person in the live sale to demonstrate products and share tips and benefits. Besides, the host needs to interact with the customers and share thoughts about the product.

3. Points of Product or Video Content

The main object of live selling is to sell products, but the best way is to create hype. In this regard, brands offer special discounts and giveaways valid only during live streams. It increases the tendency of customers to make purchases during the live sessions. The live session must be 20-30 minutes and include click-on links for easy buying.

Significant Statistics To Support Increasing Influence of Live Selling

The concept of livestream sales emerged decades ago but gained a spotlight in 2016 in China. Afterward, it flourished worldwide and grew to 171 billion USD in 2020. An estimation of the US livestream shopping market reveals worth $35 billion by 2024. Live selling is evolving not only in the US but also in other regions of the globe.

Live Streaming Sales in Regions
China 4.9 trillion yuan in 2023
The United States $17 billion in 2023
Europe Influenced 50% more than physical or online Purchasing
Livestream shopping Platforms (US 2022)
Facebook Live 55%
YouTube Live 52%
Instagram 46%
Amazon Live 30%

Part 3. Live Selling Strategies To Boost Revenue

Anyone can live sale online because you have to explain products and respond to queries. Yet not everyone generates the same revenue and gets immense popularity. The reason is operative strategies and tips, which you can use in the below discussion to gear up your shopping stream.

1. Use 24/7 Hours Seamless AI Live Streaming Software

Most sellers are unaware of current digital trends and the right actions for live selling. In that context, you need a platform to provide everything from script to selling videos. However, using Wondershare Virbo Live and staying in a single place is suggested to plan and execute the live shopping. Virbo Live is an AI tool that connects sellers with customers through streaming videos.

  1. **AI Avatar:**Wondershare Virbo Live offers an AI avatar feature for start-ups and small business owners. It eliminates the need for a well-groomed host or managing crew. AI avatars can perfectly mimic your actions with natural movements to engage the audience.
  2. **Q&A Library:**The platform allows the creation of automatic responses with a personalized library of questions. The major advantage of having such an option is that it helps users connect better with the audience.
  3. **Text Interaction:**The quality of content can be easily manipulated and managed across Wondershare Virbo Live. You can provide text to trigger your AI streamer to speak within the live stream.

Compatibility with Platforms: YouTube, LinkedIn, Facebook, Instagram, TikTok, Twitch, Alibaba, and X(Twitter).

Get Started Online Free Download

Steps To Create a Complete Livestream Room With Wondershare Virbo Live

Wondershare Virbo Live is available online and offers a cloud-based service. To fully utilize this live selling strategy, follow these steps and explore this all-in-one tool:

  • Step 1. Access the Main Interface of Virbo Live

Start the process on Wondershare Virbo Live by clicking the “Create Stream Room Now” button. You need to select the “Create a Blank Livestream Room” button to initiate the livestream room creation.

create livestream room in virbo

https://techidaily.com

Get Started Online Free Download

  • Step 2. Customize the Live Stream Video in Virbo Live

Once you find yourselves in the editing section, add a script you want to use in your live-stream video. While staying in the “Script lines” section, you can add a script in the form of text or audio. If you wish to add an audio script, go to the “Audio” tab and select “Upload local voice.” This voice will then be used across the live stream video in Virbo Live.

add audio script to virbo livestream

  • Step 3. Set Avatar and Other Elements Before Starting Livestreaming

Following this, you can add your required avatars, background, and stickers to the video with the options at the top of the window. Finally, when you are done exploring, hit the “Start livestream” option and live sell on any of the supported platforms.

set avatar background and stickers

https://techidaily.com

2. Pick an Appropriate Date and Time

Another tip to consider is choosing the right time and date for the maximum viewers. In this regard, retailers should avoid a popular shopping period such as Black Friday. In contrast, it is suggested to pick weekends or holidays where customers must be free to join. Also, never choose the working hours of any day and consider the time zones for a global audience.

3. Keep the Conversation Engaging and Funny

Customers can read the product details and see how it looks, so what difference will they get from a live sale? Considering this perspective, sellers should bring something unique to the shopping stream. For this purpose, they can explain the product’s benefits and use cases. Furthermore, they should keep their tone friendly and humorous for the targeted audience.

Conclusion

To summarize, livestream sale s is an emerging concept to boost revenue and sales. As shown in this article, it is fruitful for retailers and significantly contributes to generating sales. Like China’s ever-changing live selling industry, Wondershare Virbo Live is also an emerging tool. It is emerging to change virtual selling dynamics by providing seamless live-stream videos.

Never Miss a Moment With Free World Cup Live Streaming

The World Cup ignites a global frenzy, uniting fans in a whirlwind of excitement. Today, accessing all matches has never been easier. The plethora of free World Cup live streaming options available cater to fans worldwide. They ensure no one misses a moment of the action.

From streaming services to social media platforms, there are many avenues to watch the World Cup live for free. The accessibility revolutionizes how fans engage with the tournament. It amplifies the passion that defines this pinnacle of football. Explore the page to learn free World Cup streaming sites without missing a beat.

football with shoes and trophy

Part I. 6 Free World Cup Live Streaming Platforms

The FIFA World Cup is around the corner. With it, fans around the globe are gearing up to catch all the action live. While many use traditional cable or satellite subscriptions, there’s a growing trend towards free streaming platforms. They offer convenience and accessibility without hefty subscription fees. Here’s an overview of some popular free World Cup streaming sites for watching the World Cup.

BBC iPlayer – Broadcast Matches in 4k UHD

BBC iPlayer is renowned for its high-quality broadcasts. It offers matches in stunning 4K Ultra HD resolution. The platform also provides comprehensive coverage of the World Cup. It even covers pre-match analysis and post-match highlights. However, it’s geo-restricted to UK viewers only. The app limits access for international fans.

bbc iplayer main window

ITVX – Stream Entire World Cup Online

ITVX allows free World Cup live streaming online. It covers all matches extensively, from the group stage to the final. The platform offers an intuitive interface and seamless streaming experience. Like BBC iPlayer, ITVX is geo-restricted to users within the UK.

itv main window

https://techidaily.com

SBS – Watch All World Cup Matches Online

SBS is the go-to destination for Australian viewers, offering free online streaming of all World Cup matches. It provides multilingual commentary options and comprehensive coverage of the tournament. However, it’s limited to viewers in Australia, restricting access for international fans.

sbs main window

Tubi – Access the World Cup Without an Account

Tubi stands out for its no-account-required approach. It allows users to watch the World Cup live for free without the hassle of signing up. The platform also offers a diverse range of content, including sports, movies, and TV shows. The availability of World Cup matches may vary depending on licensing agreements and geographical restrictions.

tubi main window

Peacock – Livestream the World Cup in 60FPS

Peacock offers live streaming of the World Cup in smooth 60 frames per second (FPS). It provides an immersive viewing experience for World Cup fans. The app features a wide range of sports content, including exclusive coverage of major events as well. Peacock is geo-restricted to viewers in the United States. It limits access for international audiences.

peacock main window

RTBF Auvio – Watch the World Cup Without Lag

RTBF Auvio provides lag-free streaming of World Cup matches. It ensures viewers don’t miss a moment of the action. The app offers a user-friendly interface and seamless playback. However, it’s limited to viewers in Belgium, restricting access for international fans.

rtbf auvio main window

https://techidaily.com

Part II. How To Access Free World Cup Streaming Sites?

Accessing free World Cup streaming sites is possible with a VPN. Here’s a step-by-step guide on how to do it:

  • Step 1: Subscribe to VPN

Start by subscribing to a reputable VPN service. Look for providers that offer servers in the UK or Australia. These are the regions where many free World Cup streaming sites are available.

  • Step 2: Install VPN on a computer or smartphone

Download and install the VPN app on your computer or smartphone. Most VPN providers offer apps for various devices and operating systems, making installation a breeze.

  • Step 3: Connect to the Server in the UK/Australia

Launch the VPN app and log in with your credentials. Then, choose a server located in the UK or Australia from the server list. Connecting to a server in these regions will give you an IP address from that location. It allows you to bypass geo-restrictions.

  • Step 4: Go to BBC, ITV, or SBS, and start streaming

Once connected to the VPN server, open your web browser or streaming app. Visit the websites of BBC iPlayer, ITV, or SBS. You can now access free World Cup streaming content and enjoy watching matches live or on-demand.

Now, let’s explore three top VPN services along with their pros and cons:

ExpressVPN

ExpressVPN is one of the leading VPN providers in the industry. It’s known for its reliability, speed, and extensive server network. It boasts over 3,000 servers in 160 locations across 94 countries. ExpressVPN offers a wide range of options for bypassing geo-restrictions. It also provides options for accessing content from around the globe.

expressvpn main window

Pros

  • A vast network of servers with 160 locations worldwide.
  • Fast and reliable connections, suitable for streaming and downloading.
  • User-friendly app and is available for various devices and operating systems.
  • Excellent customer support with 24/7 live chat assistance.

Cons

  • Slightly higher priced compared to some other VPN providers.
  • Limited to five simultaneous connections per subscription.

CyberGhost

CyberGhost is a budget-friendly VPN option that offers a good balance of performance and affordability. It provides users with access to over 7,000 servers in more than 90 countries. The platform ensures reliable connections and strong privacy protection. CyberGhost is known for its user-friendly apps and customizable features.

cyberghost main window

Pros

  • Cheaper VPN alternative without compromising on performance.
  • Large server network spanning over 90 countries.
  • User-friendly and suitable for beginners.
  • Strong encryption and privacy features, including a strict no-logs policy.

Cons

  • The server network may not be as extensive as some other providers.
  • Connection speeds may vary depending on server load.

NordVPN

NordVPN is recognized for its emphasis on security and privacy. It offers users advanced encryption protocols and a strict no-logs policy. The app operates a large network of over 5,000 servers in over 60 countries. It provides users with reliable access to geo-restricted content. NordVPN also provides high-speed connections for streaming and downloading.

nordvpn main window

Pros

  • Robust security features with advanced encryption protocols.
  • Large server network spanning over 60 countries.
  • The app is compatible with various devices and platforms.
  • Excellent customer support and 24/7 live chat assistance.

Cons

  • The interface may be slightly less intuitive for some users.
  • Occasional server congestion during peak hours.

Each of these VPN providers offers unique features and advantages. Choose the one that best fits your needs when accessing free World Cup live-streaming sites.

Part III. Should I Pay for a TV Channel for World Cup Streaming?

Considering whether to pay for a TV channel for World Cup streaming? It’s essential to weigh the costs and benefits against other available options. Subscribing to a TV channel may offer convenience and a dedicated viewing experience. However, it can come with a significant price tag. Here are some alternative options to consider:

US Channels

  • FuboTV: $77/month
  • Hulu+: $70/month
  • Sling Blue: $35/month

Canadian Channel

  • BellMedia: $15/month

Spanish Channel

  • Telemundo: $70/month

New Zealand Channel

  • SkyGo: $24/month

Using VPNs to access free World Cup streaming sites may be more cost-effective. While VPN services need subscription fees, they’re often cheaper than TV channel subscriptions. VPNs also offer the flexibility to access a variety of free streaming platforms from around the world. It expands the range of available content beyond what’s offered by individual channels.

Bonus. Using a Reliable Platform for Uninterrupted Steaming

You may know many streaming platforms like YouTube, Facebook Live, TikTok, Shopee, etc. Here is an emerging player in the live-streaming industry, Wondershare Virbo . It offers a unique approach to hosting live streams with AI-driven avatars.

Virbo integrates with major live-streaming platforms supported by OBS. It provides users with a reliable and versatile tool for uninterrupted streaming. The tool stands out for its innovative features, including:

  • **Host live streaming using AI streamer.**Virbo allows users to host live streams with AI streamers. You can choose from various avatars to represent you during live streams.
  • **Multiple languages and accents.**Virbo supports many languages and accents. It’s accessible to a global audience and caters to diverse viewer preferences.
  • **AI-live shopping.**With AI-live shopping capabilities, you can integrate shopping experiences into your live streams.
  • Microphone integration. Virbo ensures clear communication during live streams.
  • **Cloud-based access.**You can access Virbo from any device with an internet connection.
  • Compatibility with major platforms. Virbo Live is compatible with major live-streaming platforms supported by OBS.

wondershare virbo main window

Get Started Online Free Download

Pros

  • Web-accessible, allowing users to access the platform from any device with an internet connection.
  • Intuitive interface, suitable for beginners and experienced streamers alike.
  • With a single click, Avatar streaming makes it easy to personalize and enhance live streams.

Cons

  • Limited AI avatars on the free trial plan. It potentially limits customization options for users exploring the platform before subscribing.

Price Plans

Choosing the right plan can make all the difference in ensuring a seamless and fulfilling experience. Virbo offers a range of plans tailored to meet your diverse needs:

Creator Plan Business Plan Advanced Plan
· Price: $89.9/month · Billing: Automatically renews, cancels anytime. · 3600 minutes/month of live streaming duration
· Price: $159.9/month · Billing: Automatically renews, cancels anytime. · 10800 minutes/month of live streaming duration
· Price: $599.9/month · Billing: Automatically renews, cancels anytime. · Unlimited live streaming duration

To see detailed information on AI avatars, cloud storage, and AI scripts of different plans, please visit Virbo Live’s official pricing website .

Conclusion

Accessing free World Cup streaming sites or paid TV channels offers unparalleled excitement and global unity. While free World Cup live streaming provides accessibility and cost-effectiveness, paid channels offer dedicated coverage and convenience.

For seamless live-streaming experiences, consider Virbo. It’s a versatile platform offering AI-driven features and customizable plans. With Virbo, unlock the potential of live streaming and content creation to engage and captivate your audience. Don’t miss out on the action – explore free options or elevate your experience with Virbo today.

CyberGhost

CyberGhost is a budget-friendly VPN option that offers a good balance of performance and affordability. It provides users with access to over 7,000 servers in more than 90 countries. The platform ensures reliable connections and strong privacy protection. CyberGhost is known for its user-friendly apps and customizable features.

cyberghost main window

Pros

  • Cheaper VPN alternative without compromising on performance.
  • Large server network spanning over 90 countries.
  • User-friendly and suitable for beginners.
  • Strong encryption and privacy features, including a strict no-logs policy.

Cons

  • The server network may not be as extensive as some other providers.
  • Connection speeds may vary depending on server load.

NordVPN

NordVPN is recognized for its emphasis on security and privacy. It offers users advanced encryption protocols and a strict no-logs policy. The app operates a large network of over 5,000 servers in over 60 countries. It provides users with reliable access to geo-restricted content. NordVPN also provides high-speed connections for streaming and downloading.

nordvpn main window

Pros

  • Robust security features with advanced encryption protocols.
  • Large server network spanning over 60 countries.
  • The app is compatible with various devices and platforms.
  • Excellent customer support and 24/7 live chat assistance.

Cons

  • The interface may be slightly less intuitive for some users.
  • Occasional server congestion during peak hours.

Each of these VPN providers offers unique features and advantages. Choose the one that best fits your needs when accessing free World Cup live-streaming sites.

Part III. Should I Pay for a TV Channel for World Cup Streaming?

Considering whether to pay for a TV channel for World Cup streaming? It’s essential to weigh the costs and benefits against other available options. Subscribing to a TV channel may offer convenience and a dedicated viewing experience. However, it can come with a significant price tag. Here are some alternative options to consider:

US Channels

  • FuboTV: $77/month
  • Hulu+: $70/month
  • Sling Blue: $35/month

Canadian Channel

  • BellMedia: $15/month

Spanish Channel

  • Telemundo: $70/month

New Zealand Channel

  • SkyGo: $24/month

Using VPNs to access free World Cup streaming sites may be more cost-effective. While VPN services need subscription fees, they’re often cheaper than TV channel subscriptions. VPNs also offer the flexibility to access a variety of free streaming platforms from around the world. It expands the range of available content beyond what’s offered by individual channels.

Bonus. Using a Reliable Platform for Uninterrupted Steaming

You may know many streaming platforms like YouTube, Facebook Live, TikTok, Shopee, etc. Here is an emerging player in the live-streaming industry, Wondershare Virbo . It offers a unique approach to hosting live streams with AI-driven avatars.

Virbo integrates with major live-streaming platforms supported by OBS. It provides users with a reliable and versatile tool for uninterrupted streaming. The tool stands out for its innovative features, including:

  • **Host live streaming using AI streamer.**Virbo allows users to host live streams with AI streamers. You can choose from various avatars to represent you during live streams.
  • **Multiple languages and accents.**Virbo supports many languages and accents. It’s accessible to a global audience and caters to diverse viewer preferences.
  • **AI-live shopping.**With AI-live shopping capabilities, you can integrate shopping experiences into your live streams.
  • Microphone integration. Virbo ensures clear communication during live streams.
  • **Cloud-based access.**You can access Virbo from any device with an internet connection.
  • Compatibility with major platforms. Virbo Live is compatible with major live-streaming platforms supported by OBS.

wondershare virbo main window

Get Started Online Free Download

Pros

  • Web-accessible, allowing users to access the platform from any device with an internet connection.
  • Intuitive interface, suitable for beginners and experienced streamers alike.
  • With a single click, Avatar streaming makes it easy to personalize and enhance live streams.

Cons

  • Limited AI avatars on the free trial plan. It potentially limits customization options for users exploring the platform before subscribing.

Price Plans

Choosing the right plan can make all the difference in ensuring a seamless and fulfilling experience. Virbo offers a range of plans tailored to meet your diverse needs:

Creator Plan Business Plan Advanced Plan
· Price: $89.9/month · Billing: Automatically renews, cancels anytime. · 3600 minutes/month of live streaming duration
· Price: $159.9/month · Billing: Automatically renews, cancels anytime. · 10800 minutes/month of live streaming duration
· Price: $599.9/month · Billing: Automatically renews, cancels anytime. · Unlimited live streaming duration

To see detailed information on AI avatars, cloud storage, and AI scripts of different plans, please visit Virbo Live’s official pricing website .

Conclusion

Accessing free World Cup streaming sites or paid TV channels offers unparalleled excitement and global unity. While free World Cup live streaming provides accessibility and cost-effectiveness, paid channels offer dedicated coverage and convenience.

For seamless live-streaming experiences, consider Virbo. It’s a versatile platform offering AI-driven features and customizable plans. With Virbo, unlock the potential of live streaming and content creation to engage and captivate your audience. Don’t miss out on the action – explore free options or elevate your experience with Virbo today.

RTMP Streaming on Instagram: A Comprehensive Tutorial

Professionals and content creators now use different social media platforms for live streaming. There are many big names on these platforms, such as Instagram . Instagram is one of the most-used networks, with over 2 billion monthly active users. Using this live-stream platform is always a plus for companies and individuals.

However, the discussion is about how to stream to Instagram with an RTMP. This detailed guide helps you in using RTMP Instagram for live streaming. Furthermore, you will also learn about a recommended tool that offers AI-powered features for broadcasting.

streaming instagram with rtmp

Part 1. Some Rules and Requirements To Understand Before Live Streaming on Instagram

Like every platform, Instagram has some protocols for broadcasting content to global audiences. Therefore, learning the rules and requirements before going live on Instagram is necessary. First, your account should be at least 30 days old; otherwise, they can restrict your stream.

There is a rule that you can go live for 4 hours per stream without retakes. This length was increased from 60 minutes in the recent update. Also, you can repost a live video on your profile if it is more than 15 minutes long. Instagram allows you to schedule a stream from 1 hour to 90 days in advance.

The initial requirement of Instagram Live RTMP is that your content be respectful and updated. Additionally, you need to set your stream to 1920x1080 resolution on a vertical camera. Meanwhile, Instagram gives leverage on the number of followers so that you can start with minimum viewers. Also, there is no need to have a business account for live streaming.

Part 2. How To Live Stream to Instagram With an RTMP?

Setting high-quality live streams encourages people to tune into your broadcast. For this purpose, you need a seamless encoder like OBS . Unfortunately, Instagram doesn’t officially support third-party encoders. To solve this query, you need an effective solution.

Therefore, the following steps guide streaming on Instagram with an RTMP (Real-Time Messaging Protocol). You will also learn how to set the required parameters in this comprehensive guide:

  • Step 1. Start with downloading and launching OBS Studio on your PC. The first thing to do is set up vertical camera dimensions for RTMP Instagram live streaming. To access the settings window, hit the “Settings” option in the “Controls” panel.

proceed to settings in obs

  • Step 2. Look for the “Video” tab in the “Settings” window that opens. After that, enter “1080x1920” in the “Base (Canvas) Resolution” bar. Similarly, add a “1080x1920” value in the “Output (Scaled) Resolution” bar to set a 9:16 aspect ratio for vertical display. Then, hit the “OK” button to apply these changes to your Instagram streams.

set canvas resolution

  • Step 3. After that, you need to add external sources to the scene. Click on the “+” icon in the “Scenes” panel or rename the scene. Once the scene is created, hit the “+” icon of the “Sources” panel. Then, select the “Video Capture Device” option from the menu and rename the device to your liking. After that, choose the video capture device from the “Device” dropdown and hit the “OK” option. Similarly, you can select the “Audio Input Capture” option to introduce an audio device.

add a video capturing device

  • Step 4. To add text overlays on your stream, hit the “+” icon again in the “Sources” panel. Choose the “Text (GDI+)” option and rename your overlay. On the next window, insert your text in the “Text” box. Then, click the “Select Font” button and choose your required font style and size. Additionally, you can change font color, opacity, alignment, background, and more. After customizing the text, hit the “OK” button to save the overlay in the sources section.

set up text properties

  • Step 5. Afterward, select the “Stream” option in the settings window of OBS Studio. Set the “Service” to “Custom” from the dropdown. Then, you need to enter the server and stream key to proceed.

lead to stream settings

  • Step 6. To get the server and stream key, visit rtmp.in on your browser. On the main interface of this Instagram RTMP, hit the “GO LIVE ON INSTAGRAM” widget. Then, it asks you to log in to your Instagram account.

proceed to rtmp website

  • Step 7. Once you’re logged in, it gives you a stream server URL and Stream key. First, copy the Server link and return to the OBS Studio software. Then, paste the link in the “Server” bar. After that, open the RTMP site again and hit the “Create New Broadcast” option.

You can also give a name to your broadcast in the “Broadcast Title” bar. After creating the broadcast, it shows the “Stream Key,” which you can copy. Then, move again to the OBS Stream setting panel and paste the key in the “Stream Key” bar. Lastly, hit the “Apply” option to save all these settings for your stream.

add server and stream key

  • Step 8. After getting ready, choose the “Start Streaming” option from the “Controls” panel. It starts your stream with selected parameters. To stop the stream, you can select the “Stop Streaming” option.

start instagram live stream from obs

Part 3. How To Attract a Better Audience During Live Streaming on Instagram?

OBS Studio is an efficient software but offers limited functionality when it comes to engaging streams. Thus, you need an advanced solution that can help you reach global audiences through live streaming. For this purpose, Wondershare Virbo Live becomes an unsung hero for you. It provides AI-powered functions that help to start creative streams and generate more leads.

Moreover, the handy controls of Wondershare Virbo Live allow you to customize live streams to your requirements. Therefore, you can start streaming for different purposes, such as marketing, brand awareness, and more. Additionally, it allows you to set automatic responses and create a Q&A database to keep your audience engaged. Plus, it allows you to select creative AI avatars with different poses and outfits.

Key Features of Virbo Live

  1. You can choose different templates and backgrounds for a stunning streaming appearance.
  2. Users can write or generate scripts manually using the AI Smart Script feature. For this, they need to add prompts according to the script’s purpose.
  3. This tool helps to translate scripts into multiple languages and accents. Also, you can get dubbed audio in different AI voices.

Simple Guide To Start Live Streaming Using Wondershare Virbo Live

Many live streaming tools exist, but Wondershare Virbo Live provides more controls. Now, the thing is how to create a live stream room with this tool. For this, follow the given steps one by one to start live streaming with Virbo Live:

  • Step 1. Visit the Official Site To Create a Stream Room

First,open theofficial website of Wondershare Virbo Live tool on your device. Navigate to the window and hit the “Create Stream Room Now” button. Upon doing that, it takes you inside the main interface of the tool.

create stream room in virbo live

Get Started Online Free Download

  • Step 2. Advance To Create a Blank Livestream Room

Once you get to the tool’s home screen, select the “Create a Blank Livestream Room” option. Then, you can try different customization features to make your livestream room look stunning.

set up a new livestream room

  • Step 3. Customize Your Livestream Template and Background

After that, click on the “Template” tab to explore different templates. Choose a template that suits live streaming needs. Furthermore, open the “Background” tab from the same window to check exciting background options. You can select different backgrounds from variating categories in the same window.

add template and background in video

  • Step 4. Add Script or Use AI Script Generator

Then, you need to provide the script for translation or dubbing. Select the “Text” given in the left side section for this. It provides a text box to type or paste your script text. Choose the “AI Smart Script” option from the bottom left corner if you don’t have a script. Add prompts there, and it will generate your scripts instantly.

add script using ai

  • Step 5. Select Creative AI Avatars According to Requirement

Select the “AI avatars” tab to unveil creative avatars. There is also a whole range of AI avatars to choose from. After selecting the one that suits your motive, you can preview your selected AI avatar before launching the stream.

change avatar in live video

  • Step 6. Start Your Livestream With All Selections

After finalizing all the options, you canproceed to start your stream. Select the “Start livestream” option from the top right corner in the same window.

start livestream of live video

Conclusion

Conclusively, this article intends to provide information about rules and requirements for live streaming on Instagram. You also learned how to live stream to Instagram with an RTMP like OBS Studio. Tools like Wondershare Virbo Live simplify your live streams with AI integration. Also, you can make your broadcast exciting for viewers by using different interactive elements.

Professionals and content creators now use different social media platforms for live streaming. There are many big names on these platforms, such as Instagram . Instagram is one of the most-used networks, with over 2 billion monthly active users. Using this live-stream platform is always a plus for companies and individuals.

However, the discussion is about how to stream to Instagram with an RTMP. This detailed guide helps you in using RTMP Instagram for live streaming. Furthermore, you will also learn about a recommended tool that offers AI-powered features for broadcasting.

streaming instagram with rtmp

Part 1. Some Rules and Requirements To Understand Before Live Streaming on Instagram

Like every platform, Instagram has some protocols for broadcasting content to global audiences. Therefore, learning the rules and requirements before going live on Instagram is necessary. First, your account should be at least 30 days old; otherwise, they can restrict your stream.

There is a rule that you can go live for 4 hours per stream without retakes. This length was increased from 60 minutes in the recent update. Also, you can repost a live video on your profile if it is more than 15 minutes long. Instagram allows you to schedule a stream from 1 hour to 90 days in advance.

The initial requirement of Instagram Live RTMP is that your content be respectful and updated. Additionally, you need to set your stream to 1920x1080 resolution on a vertical camera. Meanwhile, Instagram gives leverage on the number of followers so that you can start with minimum viewers. Also, there is no need to have a business account for live streaming.

Part 2. How To Live Stream to Instagram With an RTMP?

Setting high-quality live streams encourages people to tune into your broadcast. For this purpose, you need a seamless encoder like OBS . Unfortunately, Instagram doesn’t officially support third-party encoders. To solve this query, you need an effective solution.

Therefore, the following steps guide streaming on Instagram with an RTMP (Real-Time Messaging Protocol). You will also learn how to set the required parameters in this comprehensive guide:

  • Step 1. Start with downloading and launching OBS Studio on your PC. The first thing to do is set up vertical camera dimensions for RTMP Instagram live streaming. To access the settings window, hit the “Settings” option in the “Controls” panel.

proceed to settings in obs

  • Step 2. Look for the “Video” tab in the “Settings” window that opens. After that, enter “1080x1920” in the “Base (Canvas) Resolution” bar. Similarly, add a “1080x1920” value in the “Output (Scaled) Resolution” bar to set a 9:16 aspect ratio for vertical display. Then, hit the “OK” button to apply these changes to your Instagram streams.

set canvas resolution

  • Step 3. After that, you need to add external sources to the scene. Click on the “+” icon in the “Scenes” panel or rename the scene. Once the scene is created, hit the “+” icon of the “Sources” panel. Then, select the “Video Capture Device” option from the menu and rename the device to your liking. After that, choose the video capture device from the “Device” dropdown and hit the “OK” option. Similarly, you can select the “Audio Input Capture” option to introduce an audio device.

add a video capturing device

  • Step 4. To add text overlays on your stream, hit the “+” icon again in the “Sources” panel. Choose the “Text (GDI+)” option and rename your overlay. On the next window, insert your text in the “Text” box. Then, click the “Select Font” button and choose your required font style and size. Additionally, you can change font color, opacity, alignment, background, and more. After customizing the text, hit the “OK” button to save the overlay in the sources section.

set up text properties

  • Step 5. Afterward, select the “Stream” option in the settings window of OBS Studio. Set the “Service” to “Custom” from the dropdown. Then, you need to enter the server and stream key to proceed.

lead to stream settings

  • Step 6. To get the server and stream key, visit rtmp.in on your browser. On the main interface of this Instagram RTMP, hit the “GO LIVE ON INSTAGRAM” widget. Then, it asks you to log in to your Instagram account.

proceed to rtmp website

  • Step 7. Once you’re logged in, it gives you a stream server URL and Stream key. First, copy the Server link and return to the OBS Studio software. Then, paste the link in the “Server” bar. After that, open the RTMP site again and hit the “Create New Broadcast” option.

You can also give a name to your broadcast in the “Broadcast Title” bar. After creating the broadcast, it shows the “Stream Key,” which you can copy. Then, move again to the OBS Stream setting panel and paste the key in the “Stream Key” bar. Lastly, hit the “Apply” option to save all these settings for your stream.

add server and stream key

  • Step 8. After getting ready, choose the “Start Streaming” option from the “Controls” panel. It starts your stream with selected parameters. To stop the stream, you can select the “Stop Streaming” option.

start instagram live stream from obs

Part 3. How To Attract a Better Audience During Live Streaming on Instagram?

OBS Studio is an efficient software but offers limited functionality when it comes to engaging streams. Thus, you need an advanced solution that can help you reach global audiences through live streaming. For this purpose, Wondershare Virbo Live becomes an unsung hero for you. It provides AI-powered functions that help to start creative streams and generate more leads.

Moreover, the handy controls of Wondershare Virbo Live allow you to customize live streams to your requirements. Therefore, you can start streaming for different purposes, such as marketing, brand awareness, and more. Additionally, it allows you to set automatic responses and create a Q&A database to keep your audience engaged. Plus, it allows you to select creative AI avatars with different poses and outfits.

Key Features of Virbo Live

  1. You can choose different templates and backgrounds for a stunning streaming appearance.
  2. Users can write or generate scripts manually using the AI Smart Script feature. For this, they need to add prompts according to the script’s purpose.
  3. This tool helps to translate scripts into multiple languages and accents. Also, you can get dubbed audio in different AI voices.

Simple Guide To Start Live Streaming Using Wondershare Virbo Live

Many live streaming tools exist, but Wondershare Virbo Live provides more controls. Now, the thing is how to create a live stream room with this tool. For this, follow the given steps one by one to start live streaming with Virbo Live:

  • Step 1. Visit the Official Site To Create a Stream Room

First,open theofficial website of Wondershare Virbo Live tool on your device. Navigate to the window and hit the “Create Stream Room Now” button. Upon doing that, it takes you inside the main interface of the tool.

create stream room in virbo live

Get Started Online Free Download

  • Step 2. Advance To Create a Blank Livestream Room

Once you get to the tool’s home screen, select the “Create a Blank Livestream Room” option. Then, you can try different customization features to make your livestream room look stunning.

set up a new livestream room

  • Step 3. Customize Your Livestream Template and Background

After that, click on the “Template” tab to explore different templates. Choose a template that suits live streaming needs. Furthermore, open the “Background” tab from the same window to check exciting background options. You can select different backgrounds from variating categories in the same window.

add template and background in video

  • Step 4. Add Script or Use AI Script Generator

Then, you need to provide the script for translation or dubbing. Select the “Text” given in the left side section for this. It provides a text box to type or paste your script text. Choose the “AI Smart Script” option from the bottom left corner if you don’t have a script. Add prompts there, and it will generate your scripts instantly.

add script using ai

  • Step 5. Select Creative AI Avatars According to Requirement

Select the “AI avatars” tab to unveil creative avatars. There is also a whole range of AI avatars to choose from. After selecting the one that suits your motive, you can preview your selected AI avatar before launching the stream.

change avatar in live video

  • Step 6. Start Your Livestream With All Selections

After finalizing all the options, you canproceed to start your stream. Select the “Start livestream” option from the top right corner in the same window.

start livestream of live video

Conclusion

Conclusively, this article intends to provide information about rules and requirements for live streaming on Instagram. You also learned how to live stream to Instagram with an RTMP like OBS Studio. Tools like Wondershare Virbo Live simplify your live streams with AI integration. Also, you can make your broadcast exciting for viewers by using different interactive elements.

How To Perform a Successful Streaming on Twitch

Live streaming has become a regular source of enjoyment for many people in recent years, especially on a platform like Twitch. In the first quarter of 2023 alone, Twitch users watched over 5.3 billion hours of video.

If you’re a content creator, you should definitely consider leveraging this power of Twitch video streaming, as it tends to have higher levels of engagement compared to pre-recorded content. But with so many Twitch streamers out there, standing out from the crowd can be challenging.

If you’re new to the scene, we can help you start your Twitch streaming journey off right with the right gear and some useful tips.

Live stream on Twitch

Part 1: Essential Preparations Before Beginning Your Twitch Streaming Journey

Whether you’re playing games, hosting events, or just chatting, streaming on Twitch is an exciting and rewarding way to engage with your audience in real-time. But to do well on Twitch, you need to prepare properly so your viewers can enjoy watching your content.

To start streaming on Twitch, here’s what you’ll need:

Twitch Streaming Software

First, you need to download streaming software for your Twitch video streaming. OBS Studio is the popular one, but Twitch has released its Twitch Studio, which is more beginner-friendly.

  1. OBS Studio

OBS Studio is a free streaming software that works on any device. You can use it to make your Twitch streams live more attractive by adding alerts, creating starting screens, and using different audio and video sources.

  1. Twitch Studio

Twitch Studio is the official free streaming application developed to simplify the streaming process for new streamers on Twitch. It offers an intuitive interface and pre-made scenes designed to streamline the user experience.

Streaming equipment

  1. A device to stream from

To kickstart your Twitch streaming journey, the first step you need to take is selecting the device from which you’ll broadcast. You can use your desktop, mobile phone, or gaming console. Your choice will depend on your existing equipment and the nature of your intended content.

If you plan to make gaming content for your Twitch Live, we recommend using a PC with these specifications:

  • CPU

When streaming and gaming, it’s crucial to have a powerful CPU to minimize lagging. The number of cores in a CPU determines its processing power, ranging from dual to eight cores. Some good options to consider are the AMD Ryzen 9 5900X, Intel i9 – 12900K, or the more budget-friendly Intel Core i5-12400.

  • GPU or graphic cards

Nvidia RTX graphics cards come equipped with built-in hardware encoders, which can lighten the CPU’s workload when used with OBS Studio. Alternatively, you can consider the Radeon RX 570 and the GeForce GTX 1660 Ti for quality GPU options.

  1. Microphone

Although you might get by using a gaming headset’s built-in microphone for a bit, it’s better to invest in a standalone mic from the start. Some top microphone options for Twitch streaming include the Elgato Wave:3, HyperX QuadCast S, Audio-Technica AT2020, Razer Seiren Mini, and Blue Yeti X.

  1. Webcam

If your Twitch stream content involves showcasing your reactions or facial expressions, investing in a camera is a wise choice. Webcams are convenient as they can easily connect to your computer or laptop.

You can consider some popular webcam choices like the Logitech HD Pro C920, Logitech StreamCam, Logitech BRIO, Microsoft LifeCam HD-3000, and Razer Kiyo.

Equipment for Twitch video streaming

Understanding Twitch Streaming Rules

Aside from preparing your streaming gear, you must also understand Twitch streaming rules to avoid any potential violations that could result in penalties or even suspension of your account. Twitch’s community guidelines cover a wide range of topics, including harassment, hate speech, copyright infringement, and mature content. You can read the full Twitch streaming rules here .

Part 2: Comprehensive Guide To Stream Live on PC, Mac, or Smartphone on Twitch

Once you’ve gathered all the necessary equipment, you can proceed with the following steps to start your Twitch stream.

How to stream Twitch live on PC or Mac

Step 1: Download and install Twitch Studio on your PC or Mac. Then, launch Twitch Studio and log in to your Twitch account. You’ll receive a prompt to connect your microphone and webcam.

Step 2: Use Twitch Studio to customize your Twitch stream with different scenes and settings. Experiment with these features to find what works best for your livestream.

Customize scenes for Twitch livestream

Step 3: When you’re ready to start broadcasting, click “Start Stream” at the bottom of the Twitch Studio. Then, select your stream category and enter your live stream title. Hit “Go Live” to begin streaming.

How to live stream on Twitch

How to stream Twitch live on a smartphone

Starting Twitch streaming from your smartphone is a bit different, as the app primarily allows broadcasting from your device’s camera. Here’s how to live stream on Twitch from your smartphone:

Step 1: Download and install the Twitch App .

Step 2: Log in to the Twitch app. Then, go to your profile and tap “Go Live.” If you are using newer version of the Twitch app, you can tap “Create.”

Start Twitch Live on smartphone

You’ll then have two options: “Stream Games” or “Stream IRL.” The “Stream IRL” will allow you to live stream on Twitch using your phone’s camera, while the first option lets you stream mobile games.

Twitch streaming on smartphone

Step 3: Grant access to your camera and/or microphone before starting your stream.

Step 4: Set up the stream and Go Live. Give your stream a name, choose a content category, and select the camera you want to use.

Once you’ve completed these steps, press the “Start Stream” button, and you’ll be live on Twitch.

Key elements of success for streaming on Twitch

While the process for starting Twitch streaming may be similar for all streamers, what makes a streamer successful? Based on reports, there are a few key elements of success for streaming on Twitch.

  1. Engaging content

Successful Twitch streamers captivate their audience with compelling content that resonates with viewers. This could include entertaining gameplay, informative discussions, or engaging activities. If people like your stream, they might subscribe or donate their money.

  1. Make use of the interactive features

Twitch stream labs offer unique features like chat rooms and special emojis, fostering interaction between streamers and viewers. Streamers actively engaging with their audience tend to cultivate a loyal and enthusiastic community.

  1. Consistency and persistence

This is often the toughest part. On Twitch, consistency is crucial. Successful streamers usually maintain regular schedules to make sure their audience knows when to expect new content. If you are new, continuous live streaming can be an effective strategy to engage with your audience consistently and increase your channel’s visibility.

Part 3: Best AI-Powered Tool for You To Set Up a 24/7 Live Stream on Twitch

If you want to make your Twitch channel stand out and automate the live streaming process, you can use Wondershare Virbo Live. With this tool, you can set up a 24/7 live stream on Twitch without needing to be present all the time.

Additionally, the Virbo live stream feature seamlessly integrates with major live-streaming platforms supported by OBS. You can also use it on numerous other platforms, such as TikTok Live, 1688 Live Platform, Alibaba International, Kwai, and more.

How to live stream 24/7 on Twitch with Wondershare Virbo Live

To live stream 24/7 on Twitch with Virbo, you will first need to prepare your AI avatar on Virbo Live to broadcast continuously on Twitch. Once you have customized your avatar, you can obtain the streaming key from Twitch. This key will enable OBS to connect with Twitch’s streaming platform.

Follow the detailed steps on how to live stream 24/7 on Twitch:

Step 1: Access Wondershare Virbo Live and create a live streaming room.

Go to Wondershare Virbo Live and select “Create Stream Room Now” > “Create a Blank Live Stream Room” to initiate the setup process.

How to live stream on Twitch 24/7 with Virbo Live

Step 2: Write your content script or upload audio recordings.

Within the Virbo Live interface, you can either compose the script for your live stream or upload pre-recorded audio content by selecting “Upload local file.”

Write your content script for Twitch Live

Pro Tip: You can use Virbo’s AI Script Writer for inspiration. Click on “AI Smart Script” and provide topic details, language preferences, and stylistic choices. Click “Generate” to create a script. Then, you can refine it as needed.

Step 3: Customize your AI avatar and background.

Navigate to “AI Avatars” to select an avatar for your live stream. Additionally, you can customize the background, incorporate stickers, or use available templates.

Customize AI avatar and background

Step 4: Start the live stream.

Once your AI avatar and background are set, click “Start Livestream” to commence broadcasting. The next step should be acquiring the Twitch streaming key to put into the OBS.

Start the live stream

Once everything is ready, click “Start Streaming” in OBS Studio, and your stream will broadcast on Twitch.

Conclusion

With billions of hours of video watched and many content creators vying for attention, streaming on Twitch can be exciting and challenging. However, by following the essential preparations outlined in this guide, you’ll be able to kickstart your Twitch live stream ahead of others.

You can use Wondershare Virbo Live to make an automated streaming experience 24/7. This helps you maintain a consistent presence on the platform even when you’re not around.

Live streaming has become a regular source of enjoyment for many people in recent years, especially on a platform like Twitch. In the first quarter of 2023 alone, Twitch users watched over 5.3 billion hours of video.

If you’re a content creator, you should definitely consider leveraging this power of Twitch video streaming, as it tends to have higher levels of engagement compared to pre-recorded content. But with so many Twitch streamers out there, standing out from the crowd can be challenging.

If you’re new to the scene, we can help you start your Twitch streaming journey off right with the right gear and some useful tips.

Live stream on Twitch

Part 1: Essential Preparations Before Beginning Your Twitch Streaming Journey

Whether you’re playing games, hosting events, or just chatting, streaming on Twitch is an exciting and rewarding way to engage with your audience in real-time. But to do well on Twitch, you need to prepare properly so your viewers can enjoy watching your content.

To start streaming on Twitch, here’s what you’ll need:

Twitch Streaming Software

First, you need to download streaming software for your Twitch video streaming. OBS Studio is the popular one, but Twitch has released its Twitch Studio, which is more beginner-friendly.

  1. OBS Studio

OBS Studio is a free streaming software that works on any device. You can use it to make your Twitch streams live more attractive by adding alerts, creating starting screens, and using different audio and video sources.

  1. Twitch Studio

Twitch Studio is the official free streaming application developed to simplify the streaming process for new streamers on Twitch. It offers an intuitive interface and pre-made scenes designed to streamline the user experience.

Streaming equipment

  1. A device to stream from

To kickstart your Twitch streaming journey, the first step you need to take is selecting the device from which you’ll broadcast. You can use your desktop, mobile phone, or gaming console. Your choice will depend on your existing equipment and the nature of your intended content.

If you plan to make gaming content for your Twitch Live, we recommend using a PC with these specifications:

  • CPU

When streaming and gaming, it’s crucial to have a powerful CPU to minimize lagging. The number of cores in a CPU determines its processing power, ranging from dual to eight cores. Some good options to consider are the AMD Ryzen 9 5900X, Intel i9 – 12900K, or the more budget-friendly Intel Core i5-12400.

  • GPU or graphic cards

Nvidia RTX graphics cards come equipped with built-in hardware encoders, which can lighten the CPU’s workload when used with OBS Studio. Alternatively, you can consider the Radeon RX 570 and the GeForce GTX 1660 Ti for quality GPU options.

  1. Microphone

Although you might get by using a gaming headset’s built-in microphone for a bit, it’s better to invest in a standalone mic from the start. Some top microphone options for Twitch streaming include the Elgato Wave:3, HyperX QuadCast S, Audio-Technica AT2020, Razer Seiren Mini, and Blue Yeti X.

  1. Webcam

If your Twitch stream content involves showcasing your reactions or facial expressions, investing in a camera is a wise choice. Webcams are convenient as they can easily connect to your computer or laptop.

You can consider some popular webcam choices like the Logitech HD Pro C920, Logitech StreamCam, Logitech BRIO, Microsoft LifeCam HD-3000, and Razer Kiyo.

Equipment for Twitch video streaming

Understanding Twitch Streaming Rules

Aside from preparing your streaming gear, you must also understand Twitch streaming rules to avoid any potential violations that could result in penalties or even suspension of your account. Twitch’s community guidelines cover a wide range of topics, including harassment, hate speech, copyright infringement, and mature content. You can read the full Twitch streaming rules here .

Part 2: Comprehensive Guide To Stream Live on PC, Mac, or Smartphone on Twitch

Once you’ve gathered all the necessary equipment, you can proceed with the following steps to start your Twitch stream.

How to stream Twitch live on PC or Mac

Step 1: Download and install Twitch Studio on your PC or Mac. Then, launch Twitch Studio and log in to your Twitch account. You’ll receive a prompt to connect your microphone and webcam.

Step 2: Use Twitch Studio to customize your Twitch stream with different scenes and settings. Experiment with these features to find what works best for your livestream.

Customize scenes for Twitch livestream

Step 3: When you’re ready to start broadcasting, click “Start Stream” at the bottom of the Twitch Studio. Then, select your stream category and enter your live stream title. Hit “Go Live” to begin streaming.

How to live stream on Twitch

How to stream Twitch live on a smartphone

Starting Twitch streaming from your smartphone is a bit different, as the app primarily allows broadcasting from your device’s camera. Here’s how to live stream on Twitch from your smartphone:

Step 1: Download and install the Twitch App .

Step 2: Log in to the Twitch app. Then, go to your profile and tap “Go Live.” If you are using newer version of the Twitch app, you can tap “Create.”

Start Twitch Live on smartphone

You’ll then have two options: “Stream Games” or “Stream IRL.” The “Stream IRL” will allow you to live stream on Twitch using your phone’s camera, while the first option lets you stream mobile games.

Twitch streaming on smartphone

Step 3: Grant access to your camera and/or microphone before starting your stream.

Step 4: Set up the stream and Go Live. Give your stream a name, choose a content category, and select the camera you want to use.

Once you’ve completed these steps, press the “Start Stream” button, and you’ll be live on Twitch.

Key elements of success for streaming on Twitch

While the process for starting Twitch streaming may be similar for all streamers, what makes a streamer successful? Based on reports, there are a few key elements of success for streaming on Twitch.

  1. Engaging content

Successful Twitch streamers captivate their audience with compelling content that resonates with viewers. This could include entertaining gameplay, informative discussions, or engaging activities. If people like your stream, they might subscribe or donate their money.

  1. Make use of the interactive features

Twitch stream labs offer unique features like chat rooms and special emojis, fostering interaction between streamers and viewers. Streamers actively engaging with their audience tend to cultivate a loyal and enthusiastic community.

  1. Consistency and persistence

This is often the toughest part. On Twitch, consistency is crucial. Successful streamers usually maintain regular schedules to make sure their audience knows when to expect new content. If you are new, continuous live streaming can be an effective strategy to engage with your audience consistently and increase your channel’s visibility.

Part 3: Best AI-Powered Tool for You To Set Up a 24/7 Live Stream on Twitch

If you want to make your Twitch channel stand out and automate the live streaming process, you can use Wondershare Virbo Live. With this tool, you can set up a 24/7 live stream on Twitch without needing to be present all the time.

Additionally, the Virbo live stream feature seamlessly integrates with major live-streaming platforms supported by OBS. You can also use it on numerous other platforms, such as TikTok Live, 1688 Live Platform, Alibaba International, Kwai, and more.

How to live stream 24/7 on Twitch with Wondershare Virbo Live

To live stream 24/7 on Twitch with Virbo, you will first need to prepare your AI avatar on Virbo Live to broadcast continuously on Twitch. Once you have customized your avatar, you can obtain the streaming key from Twitch. This key will enable OBS to connect with Twitch’s streaming platform.

Follow the detailed steps on how to live stream 24/7 on Twitch:

Step 1: Access Wondershare Virbo Live and create a live streaming room.

Go to Wondershare Virbo Live and select “Create Stream Room Now” > “Create a Blank Live Stream Room” to initiate the setup process.

How to live stream on Twitch 24/7 with Virbo Live

Step 2: Write your content script or upload audio recordings.

Within the Virbo Live interface, you can either compose the script for your live stream or upload pre-recorded audio content by selecting “Upload local file.”

Write your content script for Twitch Live

Pro Tip: You can use Virbo’s AI Script Writer for inspiration. Click on “AI Smart Script” and provide topic details, language preferences, and stylistic choices. Click “Generate” to create a script. Then, you can refine it as needed.

Step 3: Customize your AI avatar and background.

Navigate to “AI Avatars” to select an avatar for your live stream. Additionally, you can customize the background, incorporate stickers, or use available templates.

Customize AI avatar and background

Step 4: Start the live stream.

Once your AI avatar and background are set, click “Start Livestream” to commence broadcasting. The next step should be acquiring the Twitch streaming key to put into the OBS.

Start the live stream

Once everything is ready, click “Start Streaming” in OBS Studio, and your stream will broadcast on Twitch.

Conclusion

With billions of hours of video watched and many content creators vying for attention, streaming on Twitch can be exciting and challenging. However, by following the essential preparations outlined in this guide, you’ll be able to kickstart your Twitch live stream ahead of others.

You can use Wondershare Virbo Live to make an automated streaming experience 24/7. This helps you maintain a consistent presence on the platform even when you’re not around.

‘S Top 8 Live Selling Platforms: Beginner’s Tool Tip

Live selling platforms are widely considered as the future of commerce. As more live selling platforms emerge, it can be confusing to figure out which one is best for your needs. You will likely want to work with a live stream shopping platform that allows you to create an interactive and engaging shopping experience for your viewers. Such a platform will allow your viewers to watch live product demonstrations, ask questions, and make purchases directly. In this article, we review our top 8 handpicked livestream shopping platforms and recommend a tool to help in making the right choice for your brand.

Part 1: Choosing from 8 Major Live Selling Platforms

When choosing the best live shopping platforms, you will want to consider the ability to host real-time video streams where you showcase and sell your products. A good live commerce platform will combine the immediacy of live video with online shopping convenience that allows viewers to make purchases on the spot. The following is an overview of our handpicked best live shopping platforms:

1. Smartzer

Being one of the leading live shopping and interactive video platforms, Smartzer works well with international brands. It helps customers discover products more easily and instantly add them to their cart for a seamless shopping experience. Brands such as Adidas, Mini, and Jo Malone have used Smartzer to boost their view engagement rate to an average of 55% and a click-through rate of 25%.

smartzer

Integrations: Shopify, Magento, WooCommerce, BigCommerce, and Salesforce

Pricing: Pricing upon request. Subscription is based on product features, usage levels, and integration.

Standout Features:

  • Real-time comments and likes
  • Catalog integration
  • Detailed video performance data

Limitations:

  • Higher pricing compares to other service providers
  • Limited platform integrations
  • Some advanced features have a steeper learning curve

2. NTWRK

NTWK blends entertainment, pop culture, and commerce. The live stream selling platform is designed to create a unique experience for viewers by combining live-streamed content with limited-time product drops. It also often features hard-to-find and exclusive items from various artists and brands.

ntwrk

Integrations: Connect to most social media platforms

Pricing: Pricing upon request

Standout Features:

  • Virtual festival feature where users can participate in immersive online events with experiential content, exclusive drops, and interactive experiences
  • Display of exclusive and highly-coveted product releases from brands and artists
  • Users can purchase limited-editing items available only during the festival

Limitations:

  • Does not embed on other platforms
  • Does not provide customer activity data

3. Amazon Live

The live shopping platform is found within Amazon, allowing US Amazon vendors, US Professional Sellers, and Amazon influencers with storefronts to promote and sell their products during livestream shopping events. Store owners can create shoppable live streams where they educate and interact with shoppers in real-time. They can also partner with influencers to promote their products.

amazon

Integrations: Integrates with other Amazon systems quickly

Pricing: Free to Use

Standout Features:

  • Product highlighting feature that allows store owners and users to showcase their products during live streams
  • A metrics feature where users can measure their performance and improve their next live stream
  • Channel Analytics dashboard within the Amazon Live Creator app provides a snapshot of total views, product clicks, and unmuted views

Limitations:

  • Can only promote Amazon products
  • Users cannot redirect traffic to their own websites
https://techidaily.com

4. Facebook Live Shopping

This live shopping feature within Facebook combines live video streaming with ecommerce. Businesses can sell their products using live video broadcasts on Facebook. With Facebook having a huge user base, the live shopping platform is ideal for businesses of all shapes and sizes. Local businesses and craftsmen can use the platform to reach a broader audience while fashion and beauty industry businesses can leverage the platform to demonstrate makeup techniques or provide styling tips.

facebook

Integrations: Integrates with other META platforms

Pricing: Free to Use

Standout Features:

  • Live stream notifications reminding users when the event is about to begin
  • Brands and creators can collaborate on shows seamlessly
  • Live streaming directly from a Facebook page

Limitations:

  • Limited features
  • Not scalable

5. TikTok Live Shop

The live shopping feature of TikTok offers a great opportunity for sellers to reach a large audience. With over 1 billion users and about 50 million daily active users in the United States, TikTok is one of the most popular social media channels. Users can increase their brand exposure, especially among millennials and Gen-Z.

tiktok shop

Integrations: Prestashop, Square, Base, BigCommerce, Ecwid, OpenCart, and Shopline

Pricing: Free to start using, but charges from 2% for a commission fee

Standout Features:

  • Effects and filters that improve the quality of live-stream videos
  • Users can co-host, which allows collaboration with influencers
  • In-app checkout

Limitations:

  • Analytics data is only available for 28 days
  • Limited functionalities

6. YouTube Live Shopping

The live shopping feature by YouTube allows creators with more than 1,000 subscribers to conduct live stream events. You can showcase your products on live streams and take advantage of live redirects. This means redirecting viewers from the premier or live stream to another one on a different channel. With the YouTube-Shopify partnership, you have the option for onsite checkout and syncing of inventory.

youtube

Integrations: Although not listed on the Website, YouTube has partnered with Shopify to enhance live shopping experience

Pricing: Free to use

Standout Features:

  • Live chat moderation tools that enhance audience engagement while preventing online harassment
  • Shopify integration that enables on-site checkout

Limitations:

  • Users require at least 1,000 subscribers
  • Available in limited countries

7. Channelize.io

Channelize.io is an end-to-end solution that enables ecommerce brands to add live shopping experiences to their apps and websites. It offers a wide range of features that allow sellers to interact live with customers. These include product demonstrations and live chat for enhanced live shopping experience.

channelize.io

Integrations: Shopify, Magento, WooCommerce, Wix, PrestaShop, and Shoplazza

Pricing: Free plan + demo available, with pricing starting from $49/month

Standout Features:

  • Live chat and a floating video player for buyers to check the product page without leaving the live shopping experience
  • In-show product promotion, spotlight, show analytics, and custom RTMP support
  • Audience analytics that include unique insights about user behaviors and preferences

Limitations:

  • Multi-streaming is only available in top plans
  • Additional add-ons can be expensive

8. ShopShops

ShopShops was founded in 2016 as an international shopping app to replicate the fun of in-person shopping through a livestream video. The app allows sellers to grow their followers and shoppers to browse through products they are interested in.

shopshops

Integrations: PayPal, Stripe, Shopify, Instagram, Meta for Business, Square for Retail, TikTok, Shippo, Intercom, and Avalara

Pricing: 30-day free trial, with pricing starting from $134/month plus 5% of sales

Standout Features:

  • Real-time inventory and a waitlist where e-commerce businesses can manage inventory across channels from a single dashboard
  • Updates inventory in real-time, allowing users to keep track of stock levels and avoid overselling

Limitations:

  • Limited customizations
  • Limited customer support

Live selling is redefining e-commerce and how people buy products online. However, setting up an account and live streaming your products can be time-consuming and a costly affair. That’s why Virbo Live aims to automate the process and give you more time to focus on your products while still making sales.

01 Leveraging Virbo Live for effective live selling

future of ai-powered streaming

Virbo Live allows users to create AI streamers that keep live shoppers engaged. The realistic AI-powered avatars will provide your viewers will all the information they need to make a purchase decision. With multi-lingual capabilities and the ability to interact with the audience in real-time, you can boost your sales even without being directly involved.

02 Simplified live selling experience with Virbo

Starting with Virbo Live is quite easy and straightforward. You only need to choose an avatar and provide information about your product, and AI will handle the rest. Here is a step-by-step guide :

Step 1 Create a Live Shopping Rooms

Log in to your account on the official Virbo Live website , and click “Create a Black Livestream Room” to get started. You may also select a template of choice to start your livestream room.

virbo live

Step 2 Choose AI Streamers and Background

Choose an AI avatar from the virtual host library to become your virtual streamer. Add the avatar to your livestream room and make appropriate customizations.

ai streamer

Step 3 Enter Text or Voice

Upload your audio or enter a script for the AI avatar. You may choose to effortlessly generate a script using the AI smart scriptwriter or AI translator by Virbo Love.

enter text or voice

Step 4 Start Live Streaming

Click Start Live Streaming in the top right corner and choose the OBS software. This will allow you to integrate the Avatar to your live shopping platform that you are using.

live streaming

Step 5 Interact With the Audience

Turn on Interact with the Audience feature once your avatar has gone live. This will allow the AI streamer to freely interact with your audience by responding to their questions.

interact with audience

FAQs about Live Selling Platforms

  1. What is live selling?

Also known as live streaming shopping, live selling is engaging with shoppers online given the same experience they would in an in-person shopping scenario.

  1. How do you use live selling platforms?

To use live selling platforms effectively, interact with your viewers, demonstrating your products and encouraging them to make a purchase.

  1. Can you use Virbo Live AI avatars for commercial purposes?

Yes, you can use the Virbo Live AI avatars commercially by taking a paid subscription. All in-built assets on Virbo Live are copyrighted by Wondershare ad all subscription users can use these resources commercially. However, commercial use is not supported for free users.

Conclusion

Live shopping platforms are a great choice when you want to engage with your viewers in real-time and boost your sales. Although it can feel overwhelming when looking for the right live shopping platform, your goals and target audience should be our major consideration. Once you have established the platform that works well for your brand, we recommend using Virbo Live to create content for your live event. With the AI streamer, you can automate your live events, ensuring your audience is catered for at all times.

Live selling platforms are widely considered as the future of commerce. As more live selling platforms emerge, it can be confusing to figure out which one is best for your needs. You will likely want to work with a live stream shopping platform that allows you to create an interactive and engaging shopping experience for your viewers. Such a platform will allow your viewers to watch live product demonstrations, ask questions, and make purchases directly. In this article, we review our top 8 handpicked livestream shopping platforms and recommend a tool to help in making the right choice for your brand.

Part 1: Choosing from 8 Major Live Selling Platforms

When choosing the best live shopping platforms, you will want to consider the ability to host real-time video streams where you showcase and sell your products. A good live commerce platform will combine the immediacy of live video with online shopping convenience that allows viewers to make purchases on the spot. The following is an overview of our handpicked best live shopping platforms:

1. Smartzer

Being one of the leading live shopping and interactive video platforms, Smartzer works well with international brands. It helps customers discover products more easily and instantly add them to their cart for a seamless shopping experience. Brands such as Adidas, Mini, and Jo Malone have used Smartzer to boost their view engagement rate to an average of 55% and a click-through rate of 25%.

smartzer

Integrations: Shopify, Magento, WooCommerce, BigCommerce, and Salesforce

Pricing: Pricing upon request. Subscription is based on product features, usage levels, and integration.

Standout Features:

  • Real-time comments and likes
  • Catalog integration
  • Detailed video performance data

Limitations:

  • Higher pricing compares to other service providers
  • Limited platform integrations
  • Some advanced features have a steeper learning curve

2. NTWRK

NTWK blends entertainment, pop culture, and commerce. The live stream selling platform is designed to create a unique experience for viewers by combining live-streamed content with limited-time product drops. It also often features hard-to-find and exclusive items from various artists and brands.

ntwrk

Integrations: Connect to most social media platforms

Pricing: Pricing upon request

Standout Features:

  • Virtual festival feature where users can participate in immersive online events with experiential content, exclusive drops, and interactive experiences
  • Display of exclusive and highly-coveted product releases from brands and artists
  • Users can purchase limited-editing items available only during the festival

Limitations:

  • Does not embed on other platforms
  • Does not provide customer activity data

3. Amazon Live

The live shopping platform is found within Amazon, allowing US Amazon vendors, US Professional Sellers, and Amazon influencers with storefronts to promote and sell their products during livestream shopping events. Store owners can create shoppable live streams where they educate and interact with shoppers in real-time. They can also partner with influencers to promote their products.

amazon

Integrations: Integrates with other Amazon systems quickly

Pricing: Free to Use

Standout Features:

  • Product highlighting feature that allows store owners and users to showcase their products during live streams
  • A metrics feature where users can measure their performance and improve their next live stream
  • Channel Analytics dashboard within the Amazon Live Creator app provides a snapshot of total views, product clicks, and unmuted views

Limitations:

  • Can only promote Amazon products
  • Users cannot redirect traffic to their own websites

4. Facebook Live Shopping

This live shopping feature within Facebook combines live video streaming with ecommerce. Businesses can sell their products using live video broadcasts on Facebook. With Facebook having a huge user base, the live shopping platform is ideal for businesses of all shapes and sizes. Local businesses and craftsmen can use the platform to reach a broader audience while fashion and beauty industry businesses can leverage the platform to demonstrate makeup techniques or provide styling tips.

facebook

Integrations: Integrates with other META platforms

Pricing: Free to Use

Standout Features:

  • Live stream notifications reminding users when the event is about to begin
  • Brands and creators can collaborate on shows seamlessly
  • Live streaming directly from a Facebook page

Limitations:

  • Limited features
  • Not scalable

5. TikTok Live Shop

The live shopping feature of TikTok offers a great opportunity for sellers to reach a large audience. With over 1 billion users and about 50 million daily active users in the United States, TikTok is one of the most popular social media channels. Users can increase their brand exposure, especially among millennials and Gen-Z.

tiktok shop

Integrations: Prestashop, Square, Base, BigCommerce, Ecwid, OpenCart, and Shopline

Pricing: Free to start using, but charges from 2% for a commission fee

Standout Features:

  • Effects and filters that improve the quality of live-stream videos
  • Users can co-host, which allows collaboration with influencers
  • In-app checkout

Limitations:

  • Analytics data is only available for 28 days
  • Limited functionalities

6. YouTube Live Shopping

The live shopping feature by YouTube allows creators with more than 1,000 subscribers to conduct live stream events. You can showcase your products on live streams and take advantage of live redirects. This means redirecting viewers from the premier or live stream to another one on a different channel. With the YouTube-Shopify partnership, you have the option for onsite checkout and syncing of inventory.

youtube

Integrations: Although not listed on the Website, YouTube has partnered with Shopify to enhance live shopping experience

Pricing: Free to use

Standout Features:

  • Live chat moderation tools that enhance audience engagement while preventing online harassment
  • Shopify integration that enables on-site checkout

Limitations:

  • Users require at least 1,000 subscribers
  • Available in limited countries

7. Channelize.io

Channelize.io is an end-to-end solution that enables ecommerce brands to add live shopping experiences to their apps and websites. It offers a wide range of features that allow sellers to interact live with customers. These include product demonstrations and live chat for enhanced live shopping experience.

channelize.io

Integrations: Shopify, Magento, WooCommerce, Wix, PrestaShop, and Shoplazza

Pricing: Free plan + demo available, with pricing starting from $49/month

Standout Features:

  • Live chat and a floating video player for buyers to check the product page without leaving the live shopping experience
  • In-show product promotion, spotlight, show analytics, and custom RTMP support
  • Audience analytics that include unique insights about user behaviors and preferences

Limitations:

  • Multi-streaming is only available in top plans
  • Additional add-ons can be expensive

8. ShopShops

ShopShops was founded in 2016 as an international shopping app to replicate the fun of in-person shopping through a livestream video. The app allows sellers to grow their followers and shoppers to browse through products they are interested in.

shopshops

Integrations: PayPal, Stripe, Shopify, Instagram, Meta for Business, Square for Retail, TikTok, Shippo, Intercom, and Avalara

Pricing: 30-day free trial, with pricing starting from $134/month plus 5% of sales

Standout Features:

  • Real-time inventory and a waitlist where e-commerce businesses can manage inventory across channels from a single dashboard
  • Updates inventory in real-time, allowing users to keep track of stock levels and avoid overselling

Limitations:

  • Limited customizations
  • Limited customer support

Live selling is redefining e-commerce and how people buy products online. However, setting up an account and live streaming your products can be time-consuming and a costly affair. That’s why Virbo Live aims to automate the process and give you more time to focus on your products while still making sales.

01 Leveraging Virbo Live for effective live selling

future of ai-powered streaming

Virbo Live allows users to create AI streamers that keep live shoppers engaged. The realistic AI-powered avatars will provide your viewers will all the information they need to make a purchase decision. With multi-lingual capabilities and the ability to interact with the audience in real-time, you can boost your sales even without being directly involved.

02 Simplified live selling experience with Virbo

Starting with Virbo Live is quite easy and straightforward. You only need to choose an avatar and provide information about your product, and AI will handle the rest. Here is a step-by-step guide :

Step 1 Create a Live Shopping Rooms

Log in to your account on the official Virbo Live website , and click “Create a Black Livestream Room” to get started. You may also select a template of choice to start your livestream room.

virbo live

Step 2 Choose AI Streamers and Background

Choose an AI avatar from the virtual host library to become your virtual streamer. Add the avatar to your livestream room and make appropriate customizations.

ai streamer

Step 3 Enter Text or Voice

Upload your audio or enter a script for the AI avatar. You may choose to effortlessly generate a script using the AI smart scriptwriter or AI translator by Virbo Love.

enter text or voice

Step 4 Start Live Streaming

Click Start Live Streaming in the top right corner and choose the OBS software. This will allow you to integrate the Avatar to your live shopping platform that you are using.

live streaming

Step 5 Interact With the Audience

Turn on Interact with the Audience feature once your avatar has gone live. This will allow the AI streamer to freely interact with your audience by responding to their questions.

interact with audience

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FAQs about Live Selling Platforms

  1. What is live selling?

Also known as live streaming shopping, live selling is engaging with shoppers online given the same experience they would in an in-person shopping scenario.

  1. How do you use live selling platforms?

To use live selling platforms effectively, interact with your viewers, demonstrating your products and encouraging them to make a purchase.

  1. Can you use Virbo Live AI avatars for commercial purposes?

Yes, you can use the Virbo Live AI avatars commercially by taking a paid subscription. All in-built assets on Virbo Live are copyrighted by Wondershare ad all subscription users can use these resources commercially. However, commercial use is not supported for free users.

Conclusion

Live shopping platforms are a great choice when you want to engage with your viewers in real-time and boost your sales. Although it can feel overwhelming when looking for the right live shopping platform, your goals and target audience should be our major consideration. Once you have established the platform that works well for your brand, we recommend using Virbo Live to create content for your live event. With the AI streamer, you can automate your live events, ensuring your audience is catered for at all times.

Also read:

  • Title: Review of LazLive Live Selling Platform With Guide for 2024
  • Author: Jeff
  • Created at : 2024-09-26 19:09:48
  • Updated at : 2024-09-30 17:21:46
  • Link: https://ai-live-streaming.techidaily.com/review-of-lazlive-live-selling-platform-with-guide-for-2024/
  • License: This work is licensed under CC BY-NC-SA 4.0.
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Review of LazLive Live Selling Platform With Guide for 2024