New The Top 6 Alternatives to Twitch for Your Streaming Needs for 2024

New The Top 6 Alternatives to Twitch for Your Streaming Needs for 2024

Jeff Lv8

The Top 6 Alternatives to Twitch for Your Streaming Needs

Fans worldwide love watching others play video games online, which is becoming a big deal in entertainment. In addition to being fun for viewers, these livestreams are also an excellent source for gamers to make money. For this purpose, Twitch is the most prominent place for live-streaming games, with a traffic of around 140 million people.

However, various other streaming platforms, like Twitch, are coming out as better alternatives. In this article, we’ll explore the best Twitch alternatives for gamers to maximize their gaming talents.

alternatives of twitch for game streaming

Part 1. A General Overview of Twitch Platform

As mentioned earlier, Twitch is one of the biggest platforms where people can watch others play games live. It started in 2011 and has over 140 million people using it monthly. You can freely chat and follow streamers playing games on this platform. Also, this site helps popular streamers make money through subscriptions, ads, and sponsorships.

Other than that, they have events like TwitchCon, where people in the industry get together. To stream on Twitch, you must have an account first. You can create your channel where your streams will be shown. However, registration is not necessary to view live-streaming events:

twitch gaming streaming live

Key Features of Twitch

  1. On Twitch, viewers can talk to streamers through live chat while streaming online.
  2. Game streams on Twitch are organized into different categories for the viewers’ ease.
  3. Various social tools translate chat for people from different countries to understand polls.
  4. It has a Moobot feature that helps streamers automate messages to interact with viewers.

Part 2. Discovering the Best Alternatives to Twitch Available in 2024

Since Twitch is famous for gaming and live streaming, many other platforms are emerging, too. All these Twitch alternatives have excellent features to engage their users. They can fit your interests better with advanced capabilities. The following are other live streaming platforms like Twitch to assist you in choosing the best alternative:

1. Kick

Kick.com is one of the best live-streaming platforms, challenging Twitch’s dominance. This site was founded in December 2022 with the partnerships of Adin Ross, xQc, and others. Its viewership skyrocketed by 404%, attracting millions of active streamers and viewers alike. During broadcasting live sessions, the host can mute any viewer, spreading negativity. It allows you to pop out the chat to display on the big screen to engage your audience.

kick gaming streaming live

Key Features

  1. Kick has a lower entry barrier, making it easier for newcomers to get noticed.
  2. It offers a massive 95% revenue split to content creators, compared to Twitch’s 50%.
  3. You can find various communities on this forum, each with a unique vibe and rules.

Pricing

Free to Use

2. Facebook Gaming

If you want to expand your gameplay streaming, Facebook is streaming services like Twitch. It allows you to use its mobile app to go live from your phone, wherever you are. You can connect streaming software like Streamlabs, OBS, and XSplit with your Facebook page and go for a live session. One of its leading advantages over Twitch is using an existing fan base to get an organic boost.

facebook gaming streaming live

Key Features

  1. You can find your expiring, saved, and dismissed streams in an organized way to track the record.
  2. Before going live, you can customize the chat rules for your viewers for a smooth experience.
  3. The posts and stories tab manages live videos and upcoming content items for you.

Pricing

Free to Use

3.Trovo

The ultimate destination for gamers where they can take center stage is Trovo. This live streaming platform, like Twitch,offers a range of advanced features to elevate your stream. It stands out from Twitch with its focus on building community by providing discoverability tools. The streaming service makes it easy for viewers to find you and find your audience for you.

trovo gaming streaming live

Key Features

  1. With Boost Rocket and Vibetags, you can get featured on the front page and explore trends.
  2. You can engage with the audience with features like earning gems and winning treasure boxes.
  3. It allows you to attend Discord discussions and Dev Corner Stream events with fellow gamers.

Pricing

Tier-up paid subscription for every channel.

4. Dlive

Dlive serves as a revolutionary streaming website like Twitch.This platform aims to empower creators and viewers through a unique reward system. Unlike Twitch, it is built on blockchain technology to put platform ownership in the hands of its users. Its 75% distribution of each subscription and gift to the content creator’s wallet sets it apart.

dlive gaming streaming live

Key Features

  1. Users can earn rewards for watching, chatting, and sharing content through virtual currencies like Lemon and BTT.
  2. It offers an ad-free experience for viewers to enjoy uninterrupted videos without commercials.
  3. The platform provides a supportive community of broadcasters and viewers to share interests.

Pricing

No Premium Subscription

5. YouTube Gaming

YouTube Gaming is a live streaming platform like Twitch where gamers can stream their gameplay. Also, it allows them to interact with viewers. Audiences can get an enjoyable experience by watching live streams with chat rooms. Also, this platform enables you to create thumbnails for live streams. Hosts can keep up to 70% of the subscription revenue using this platform.

youtube gaming streaming live

Key Features

  1. Better discoverability and the monetization of on-demand videos make it a preferred option.
  2. Viewers don’t need to subscribe to the channel to interact with streaming content on YouTube.
  3. It allows for streaming in 4K resolution to enhance the viewership.

Pricing

Free to Use

6. Caffeine

Caffeine offers opportunities to connect with your audience in real-time during live streaming. You can monetize your content without hurdles on this streaming service like Twitch. Also, it has many games, so you can find something you like. Compared to Twitch, Caffeine is easier to use, has less clutter, and has fewer ads.

caffeine gaming streaming live

Key Features

  1. The fast video streaming technology lets you connect with fans with instant reactions.
  2. It allows you to immediately make money from your content; no partner program is needed.
  3. Users can enjoy exclusive partnership opportunities with finance, production, and marketing teams.

Pricing

No charges except paid invitations.

Part 3. Stream Better Gaming Content With Wondershare Virbo Live

In a crowded online world, we can find diverse content for entertainment purposes. However, to make yourself stand out, you need to do something new in the online ecosystem. One big problem is finding the best engaging material for publishing online to win the audience’s attention. However, many innovative solutions have emerged to address these concerns.

Wondershare Virbo Live emerges as one of the leading tools to let you elevate your gaming content. You can create customizable Q&A repositories to respond to viewer questions and comments in real-time. It offers continuous 24/7 broadcasting on different social platforms without interruptions. The microphone integration enables voice-driven interactions during your stream.

Features That Highlight Wondershare Virbo Live

  1. Adding Interactivity For User Communication: AI-driven streamers can add excitement and interactivity to gaming sessions for your audience.
  2. Supports Multiple Language Translations: It offers the integration of multiple languages and accents to connect with gamers across the world.
  3. AI Script Generation: You can keep your viewers hooked with engaging AI scripts to fill every moment with action.

Step-by-Step Guide to Creating a Stream Room on Wondershare Virbo Live

With Wondershare Virbo Live, you have everything you need to create compelling gaming content. After creating interactive content, you can go live on streaming platforms like Twitch. Here are the simple steps to follow for creating a steam room for your gaming sessions:

  • Step 1. Visit the Official Website To Create Stream Room

To start the process, search the official website of the tool through the internet. After accessing the main page, choose the “Create Stream Room Now” button from the left side. This will move you to a new window to select a template from the available options.

create stream room on virbo live

  • Step 2. Choose Your Preferred Preset Template

Under the “Livestream Room Template,” opt for the template that fits your requirements. Now, you’ll be directed to a new window for further customization of the selected template.

look for template for live video

  • Step 3. Upload Audio From the System

In the upcoming window, head to the left and click on the “Audio” tab under the “Script lines” section. Then, tap the “Upload Local Voice” button to browse the audio file from the system to use from gameplay.

add audio for live video streaming

  • Step 4. Customize the Template and Go for Live Streaming

Next, you can click the “Background” tab to alter the background according to the game. You can change the streamer within the same template after pressing the “AI Avatars” tab. Finally, select the “Start Livestream” button at the top right to publish your video on streaming websites like Twitch.

change background avatars for livestream

Conclusion

Technological evolution opens a new gateway for gamers to show their skills. Throughout the article, we explored the best Twitch alternatives to stream the content. We also discussed the need for new, better ways to get noticed online. This is where Wondershare Virbo Live is a great option for users, as they can utilize its AI capabilities to elevate their gameplay sessions.

Live Commerce Next Chapter: Can AI Unlock Its True Potential?

The world of e-commerce has gone through a tremendous transformation in the recent past, with terms like live commerce, live streaming, live shopping, and live chat becoming a norm. Streaming commerce has become popular and brands are looking for the best live tools to push their products in the market. Businesses that have taken advantage of live streaming e commerce report higher conversion rates and increased sales. In this article, we explore the concept of live streaming as successfully applied by different companies and how artificial intelligence is going to further transform this area of business.

Part 1: Background Information of Live Commerce

To get started, let’s define what is live ecommerce. Is it different from the ecommerce that most people know or just an enhanced version? Do you need any special tools to be successful in live stream ecommerce and how does it boost sales?

01 What is Live Commerce?

Live commerce is the act of selling products online via immersive live shopping platforms. Brands and creators use live commerce in the form of live and shoppable videos to sell their products while shoppers can interact with brands in real-time. In simpler terms, live stream commerce is like a customer watching a livestream event but can shop.

live commerce

To be successful with live e commerce, you would need certain tools like a live shopping platform, shopping cart integration, and live chat to give your viewers the ultimate user experience. This allows consumers to watch, talk, and shop your products from wherever they are and at any time.

02 Benefits of Ecommerce Live

The e commerce live streaming trend started in China, and spread to other parts of the world quickly. This was back in 2016 when the Chinese retail giant Alibaba launched its live stream shopping event that became an instant success. Within the first 20 minutes, Alibaba had generated over $7.5 billion in transaction value.

Although the same approach had been used by QVC Home Shopping Network years before, the real integration of internet live shopping started with Alibaba. From this success, several notable benefits of e-commerce live streaming can be realized:

  1. Sales Acceleration: Live commerce generates sales quicker by exposing brands and products to thousands of viewers in minutes
  2. Promotes Better Engagement: With people being 2x more likely to share videos with their friends and families compared to static ads, live commerce generates higher engagement than other forms of content.
  3. Encourages Impulse Buying: People are more likely to buy a product when they are involved in an exclusive even for fear of missing out on the limited-time offers.
  4. Builds Brand Awareness: Live commerce allows consumers to see the face behind the brand or the influencers pushing the products, which makes them connect more with the brand.

Part 2: Successful Case in Live Online Shopping: Transforming Brands through Engagement

The use of live commerce features has made significant impacts on business industries. From collaboration with influencers to engaging viewers in consultation, the following brands have transformed their engagement through live online shopping:

1. Michael Kors: Fashionable Collaboration Boosts Engagement

Michael Kors partnered with the popular influencer Aimee Song to host a live stream showcasing their new Spring collection. During the ecommerce live streaming event, Aimee styled various looks while offering insights and answering viewers’ questions.

aimee song

Achievement: The e commerce live streaming event garnered over 1 million views and increased website traffic by 300%. Michael Kors recorded that the sales of featured items surpassed expectations, as the dress that Aimee wore was sold out within minutes.

Lessons Drawn: Collaborations with relatable influencers can drive significant engagement and sales. The live stream event also demonstrated the importance of interactive elements like styling tips and real-time Q&A in fostering connections and building trust with customers.

2. Sephora: Beauty Unboxed with Community Building

Sephora leveraged streaming commerce to host makeup tutorials, product demonstrations, and expert sessions with brands like Fenty Beauty. During the live commerce event, viewers could purchase products directly from the stream and interact with each other via a live chat.

sephora

Achievement: The live commerce event boosted Sephora sales by 30% of the featured products. They also saw a 200% rise in engagement on their social media channels, increasing their brand awareness. The live chat fostered a sense of community as viewers could directly share tips and recommendations.

Lessons Drawn: Brands can create a powerful formula for success by combining education, entertainment, and community building. Live streaming e commerce provides valuable product information and real-time interactions that can be used to foster loyalty while building lasting communities.

3. Nike: Live Workouts Drive Brand Advocacy

Nike partnered with professional athletes and trainers to host live workout sessions on their app. The live commerce event allowed viewers to participate in the workouts at home, purchase featured Nike apparel and equipment, and interact with other users.

nike

Achievement: The live workouts event increased app downloads by 40% and sale of features products by 25%. Viewers could actively share their workout experiences during the live stream commerce, creating positive brand buzz and advocating for Nike products.

Lessons Drawn: Live stream commerce can go beyond mere product promotion by offering valuable experiences like workouts. By adding interactive elements and community engagement, sellers can fuel their brand advocacy and create loyal customers.

4. L’Oreal: Personalized Skincare Consultations

L’Oreal launched a live consultation service within its app. The live commerce feature allowed users to connect with dermatologists and beauty advisors for personalized skincare recommendations. They would then purchase recommended products directly from the consultation.

l’oreal

Achievement: The live consultations increased app usage by 50% and grew sales of recommended products by 35%. The e-commerce live-streaming event saw users appreciate the personalized advice they got and a seamless purchasing experience.

Lessons Drawn: Live commerce can be more than entertainment by offering valuable services like consultations. By engaging in personalized experiences, brands can increase customer satisfaction and loyalty, contributing to conversions and repeat purchases.

Part 3: Future Landscape: Live Streaming with AI

The evolution of live commerce is far from over. The next frontier lies in the seamless integration of artificial intelligence (AI), which promises an even more personalized and immersive shopping experience. With features like AI streamers and personalized product recommendations, brands are poised to benefit the most from these developments. Here is a tool that will help you take your live commerce experience to the next level.

01 Integrating Virbo Live for Live Commerce

Virbo Live offers cost-efficient and multilingual AI-driven avatars to boost your viewers’ experience during live shopping. By seamlessly integrating AI streamers into your live commerce events, you can boost your revenue by providing accurate product information and encouraging viewers to make a purchase. The avatars will make your live commerce more engaging, convenient, and interactive.

live-commerce-next-chapter-can-ai-unlock-its-true-potential-6.jpg

Advantages of Virbo Live Commerce:

  • Continuous 24/7 live commerce broadcasting without interruptions
  • Cost-effective streamers with lower personnel and equipment expenses
  • Reduced dependence on large human teams
  • Seamless language and accent translations to engage a diverse global audience
  • Stable and lag-free streaming performance
  • Enhanced content safety through AI-driven moderation.

02 Simplified Workflow and Better Viewer Experience with Virbo Live

To get started with Virbo Live, choose an appropriate AI avatar, generate the script, and go live. The process is simple and will take only a few minutes. Here is a detailed step-by-step guide :

Step 1 Create a Live Shopping Rooms

Log into Virbo Live and click “Create a Blank Livestream Room” or select a template from the available options to get started.

virbo live sign in

Step 2 Choose AI Streamers and Background

Select a virtual streamer from the virtual host library. Customize the avatar and the background to match your brand and live commerce event.

choose avatar

Step 3 Enter Text or Voice

Enter a script or upload your audio for the AI Avatar to seamlessly interact with the viewers. Virbo Live also offers an AI smart scriptwriter and AI translator for automatic script generation.

generate script

Step 4 Start Live Streaming

Click Start Live Streaming and connect your AI avatar to your live commerce platform using the OBS OBS software.

live stream

Step 5 Interact With the Audience

Activate the Interact With the Audience feature to allow the AI streamer to seamlessly engage your viewers without your involvement.

interact with audience

FAQs about Live Commerce

1. What are the drawbacks of live commerce?

Live commerce allows you to access a wider audience and boost sales revenue, but it comes with a few downsides too. You may have to deal with technical hiccups, poor audio quality, and viewers getting distracted or bored.

2. How do I succeed with live commerce streaming?

To succeed with live commerce streaming, you need to choose the right live shopping platform and keep your viewers engaged with the right content and interactions.

3. What is the difference between regular streaming and live commerce streaming?

Regular streaming involves uploading pre-recorded videos online for viewers to watch at a time of their choosing while live commerce streaming is real-time broadcasting while the video is being recorded.

4. Is live commerce streaming better than video recording?

Yes, live commerce streaming is usually more economical than pre-recorded streaming. It requires less resources and time to produce while keeping the viewers engaged.

Conclusion

Live commerce provides a unique opportunity for brands to reach more audiences and increase their sales revenue. While it has revolutionized online shopping, creating content for live commerce can be expensive and time-consuming. That’s why Virbo Live offers AI streamers to automate live commerce and allow brands to keep their viewers engaged at a lower cost. By leveraging artificial intelligence, you can enhance your viewers’ live shopping experience while getting the best out of the experience.

The world of e-commerce has gone through a tremendous transformation in the recent past, with terms like live commerce, live streaming, live shopping, and live chat becoming a norm. Streaming commerce has become popular and brands are looking for the best live tools to push their products in the market. Businesses that have taken advantage of live streaming e commerce report higher conversion rates and increased sales. In this article, we explore the concept of live streaming as successfully applied by different companies and how artificial intelligence is going to further transform this area of business.

Part 1: Background Information of Live Commerce

To get started, let’s define what is live ecommerce. Is it different from the ecommerce that most people know or just an enhanced version? Do you need any special tools to be successful in live stream ecommerce and how does it boost sales?

01 What is Live Commerce?

Live commerce is the act of selling products online via immersive live shopping platforms. Brands and creators use live commerce in the form of live and shoppable videos to sell their products while shoppers can interact with brands in real-time. In simpler terms, live stream commerce is like a customer watching a livestream event but can shop.

live commerce

To be successful with live e commerce, you would need certain tools like a live shopping platform, shopping cart integration, and live chat to give your viewers the ultimate user experience. This allows consumers to watch, talk, and shop your products from wherever they are and at any time.

02 Benefits of Ecommerce Live

The e commerce live streaming trend started in China, and spread to other parts of the world quickly. This was back in 2016 when the Chinese retail giant Alibaba launched its live stream shopping event that became an instant success. Within the first 20 minutes, Alibaba had generated over $7.5 billion in transaction value.

Although the same approach had been used by QVC Home Shopping Network years before, the real integration of internet live shopping started with Alibaba. From this success, several notable benefits of e-commerce live streaming can be realized:

  1. Sales Acceleration: Live commerce generates sales quicker by exposing brands and products to thousands of viewers in minutes
  2. Promotes Better Engagement: With people being 2x more likely to share videos with their friends and families compared to static ads, live commerce generates higher engagement than other forms of content.
  3. Encourages Impulse Buying: People are more likely to buy a product when they are involved in an exclusive even for fear of missing out on the limited-time offers.
  4. Builds Brand Awareness: Live commerce allows consumers to see the face behind the brand or the influencers pushing the products, which makes them connect more with the brand.

Part 2: Successful Case in Live Online Shopping: Transforming Brands through Engagement

The use of live commerce features has made significant impacts on business industries. From collaboration with influencers to engaging viewers in consultation, the following brands have transformed their engagement through live online shopping:

1. Michael Kors: Fashionable Collaboration Boosts Engagement

Michael Kors partnered with the popular influencer Aimee Song to host a live stream showcasing their new Spring collection. During the ecommerce live streaming event, Aimee styled various looks while offering insights and answering viewers’ questions.

aimee song

Achievement: The e commerce live streaming event garnered over 1 million views and increased website traffic by 300%. Michael Kors recorded that the sales of featured items surpassed expectations, as the dress that Aimee wore was sold out within minutes.

Lessons Drawn: Collaborations with relatable influencers can drive significant engagement and sales. The live stream event also demonstrated the importance of interactive elements like styling tips and real-time Q&A in fostering connections and building trust with customers.

2. Sephora: Beauty Unboxed with Community Building

Sephora leveraged streaming commerce to host makeup tutorials, product demonstrations, and expert sessions with brands like Fenty Beauty. During the live commerce event, viewers could purchase products directly from the stream and interact with each other via a live chat.

sephora

Achievement: The live commerce event boosted Sephora sales by 30% of the featured products. They also saw a 200% rise in engagement on their social media channels, increasing their brand awareness. The live chat fostered a sense of community as viewers could directly share tips and recommendations.

Lessons Drawn: Brands can create a powerful formula for success by combining education, entertainment, and community building. Live streaming e commerce provides valuable product information and real-time interactions that can be used to foster loyalty while building lasting communities.

3. Nike: Live Workouts Drive Brand Advocacy

Nike partnered with professional athletes and trainers to host live workout sessions on their app. The live commerce event allowed viewers to participate in the workouts at home, purchase featured Nike apparel and equipment, and interact with other users.

nike

Achievement: The live workouts event increased app downloads by 40% and sale of features products by 25%. Viewers could actively share their workout experiences during the live stream commerce, creating positive brand buzz and advocating for Nike products.

Lessons Drawn: Live stream commerce can go beyond mere product promotion by offering valuable experiences like workouts. By adding interactive elements and community engagement, sellers can fuel their brand advocacy and create loyal customers.

4. L’Oreal: Personalized Skincare Consultations

L’Oreal launched a live consultation service within its app. The live commerce feature allowed users to connect with dermatologists and beauty advisors for personalized skincare recommendations. They would then purchase recommended products directly from the consultation.

l’oreal

Achievement: The live consultations increased app usage by 50% and grew sales of recommended products by 35%. The e-commerce live-streaming event saw users appreciate the personalized advice they got and a seamless purchasing experience.

Lessons Drawn: Live commerce can be more than entertainment by offering valuable services like consultations. By engaging in personalized experiences, brands can increase customer satisfaction and loyalty, contributing to conversions and repeat purchases.

Part 3: Future Landscape: Live Streaming with AI

The evolution of live commerce is far from over. The next frontier lies in the seamless integration of artificial intelligence (AI), which promises an even more personalized and immersive shopping experience. With features like AI streamers and personalized product recommendations, brands are poised to benefit the most from these developments. Here is a tool that will help you take your live commerce experience to the next level.

01 Integrating Virbo Live for Live Commerce

Virbo Live offers cost-efficient and multilingual AI-driven avatars to boost your viewers’ experience during live shopping. By seamlessly integrating AI streamers into your live commerce events, you can boost your revenue by providing accurate product information and encouraging viewers to make a purchase. The avatars will make your live commerce more engaging, convenient, and interactive.

live-commerce-next-chapter-can-ai-unlock-its-true-potential-6.jpg

Advantages of Virbo Live Commerce:

  • Continuous 24/7 live commerce broadcasting without interruptions
  • Cost-effective streamers with lower personnel and equipment expenses
  • Reduced dependence on large human teams
  • Seamless language and accent translations to engage a diverse global audience
  • Stable and lag-free streaming performance
  • Enhanced content safety through AI-driven moderation.

02 Simplified Workflow and Better Viewer Experience with Virbo Live

To get started with Virbo Live, choose an appropriate AI avatar, generate the script, and go live. The process is simple and will take only a few minutes. Here is a detailed step-by-step guide :

Step 1 Create a Live Shopping Rooms

Log into Virbo Live and click “Create a Blank Livestream Room” or select a template from the available options to get started.

virbo live sign in

Step 2 Choose AI Streamers and Background

Select a virtual streamer from the virtual host library. Customize the avatar and the background to match your brand and live commerce event.

choose avatar

Step 3 Enter Text or Voice

Enter a script or upload your audio for the AI Avatar to seamlessly interact with the viewers. Virbo Live also offers an AI smart scriptwriter and AI translator for automatic script generation.

generate script

Step 4 Start Live Streaming

Click Start Live Streaming and connect your AI avatar to your live commerce platform using the OBS OBS software.

live stream

Step 5 Interact With the Audience

Activate the Interact With the Audience feature to allow the AI streamer to seamlessly engage your viewers without your involvement.

interact with audience

FAQs about Live Commerce

1. What are the drawbacks of live commerce?

Live commerce allows you to access a wider audience and boost sales revenue, but it comes with a few downsides too. You may have to deal with technical hiccups, poor audio quality, and viewers getting distracted or bored.

2. How do I succeed with live commerce streaming?

To succeed with live commerce streaming, you need to choose the right live shopping platform and keep your viewers engaged with the right content and interactions.

3. What is the difference between regular streaming and live commerce streaming?

Regular streaming involves uploading pre-recorded videos online for viewers to watch at a time of their choosing while live commerce streaming is real-time broadcasting while the video is being recorded.

4. Is live commerce streaming better than video recording?

Yes, live commerce streaming is usually more economical than pre-recorded streaming. It requires less resources and time to produce while keeping the viewers engaged.

Conclusion

Live commerce provides a unique opportunity for brands to reach more audiences and increase their sales revenue. While it has revolutionized online shopping, creating content for live commerce can be expensive and time-consuming. That’s why Virbo Live offers AI streamers to automate live commerce and allow brands to keep their viewers engaged at a lower cost. By leveraging artificial intelligence, you can enhance your viewers’ live shopping experience while getting the best out of the experience.

[Ultimate Guide] How to Live Stream on Facebook?

A lot of people consume Facebook Live content as it provides a fun experience for the audience. Today, Facebook Live is being displayed across all genres. From gaming, vlogging, and sports, to basically anything under the Sun, going live on Facebook has become a new trend.

However, even to this date, a lot of users are confused about how to livestream on Facebook. That is why we have created this guide so you can livestream on Facebook without any hassle.

Part 1: Easy-to-follow Step Guidance to Start Facebook Live

Facebook Live video is one of the most sought-after features of all time. Not only does it help creators connect with their audience but it lets them generate more revenue, ultimately bringing more money to their account.

Moreover, it is an awesome way to reach a broader audience and let people discover your content in real-time. A lot of people are confused about how to use Facebook Live because the methods to use it on the mobile app, the web, and Creator Studio are all different.

So, let’s talk about how to go live on Facebook. Before you start, you should understand that you can live stream to your page, group, profile, and event using the Facebook app or using a camera and streaming software.

01 How to go live on Facebook using a phone

As we have already discovered, you can go live on your Facebook page, group, profile, and event from anywhere in the world. The best way to go about life in the modern world is to use the Facebook app which is available on both Android and iOS.

Here is a complete guide on how to use Facebook Live streaming services on your mobile.

Step 1 Choosing where to go live (Personal Profile, Group, or Page)

The first step is choosing where you want to live. Ask yourself where are you trying to go live. Is it on your personal profile, a Facebook page that you own, or in some group? Navigate to wherever you want to go live.

Step 2 Going live

Live Video

Let’s say that you want to go live on your personal Facebook profile. Then, you need to click on the Facebook app, and click on What’s on your mind? Select Live Video which will be an option available. Now, you will start to see that new features will appear and you will need to set details about your livestreams in the next step.

Step 3 Setting live stream details and going live

Go Live

Now you will need to give Facebook access to your camera and microphone, add a description to your video, set effects of your liking, and adjust everything accordingly. You can also invite your friends to join and watch the live video. So set those options and click on Go Live.

Step 4 Finishing the live stream

Once you have completed the live stream, simply click the Finish button to end your broadcast. In just a couple of minutes, your livestream will be ready in the form of a video.

02 How to go live on Facebook using the web

When you use the web version of Facebook, you will be redirected to Live Producer, which is a tool that allows you to use higher-end production equipment and streaming software. This happens on both laptops and PCs.

If you are a Facebook live streamer and want to go live using the web, then follow these steps.

Step 1 Find the Live video option on Facebook

Live Video

Firstly, you will need to be logged in to your Facebook account. Once you are logged in, at the top of the News Feed, click on the What’s on your mind section and click on the three dots action button. There, you will find Live Video which will ultimately redirect you to Live Producer. So click on it.

Step 2 Setting up livestream

Go Live

Once you are on Facebook Live Producer, you can add your title, and description, choose the equipment, and set a lot of things right on your Facebook account. You can do this before the live stream starts which is great because you can start live in a professional manner.

Step 3 Start your live stream on Web

Once everything is good to go, simply click on Go Live and you will be able to share your story with the rest of the world. You can also end the live stream whenever you like.

Part 2: Selected Tool to Elevate Your Facebook Live Experience

Virbo Live

If you want to take your Facebook streaming to the next level, then you should tryVirbo Live . Virbo is an all-in-one AI platform that allows users to create high-quality content with 300+ voices and a plethora of powerful features.

Virbo Live aims to transform the live experience by adding AI into play and improving traditional Facebook live streaming. Using Virbo Live is simple. You need to create a live shopping room where you can create a room or simply select a template. Then, you can choose the AI models and background. You can also choose the text and the voice that you want to be played during the live stream. And lastly, you can interact with your audience in the most user-friendly way possible.

For Facebook live streaming, Virbo Live is one of the most amazing tools that is transforming traditional boring live shopping into an AI-driven shopping experience. Let’s discover some of the features related to Facebook Live.

Features of Virbo Live

Virbo Live Features

  • Cost-effective: When it comes to going live on Facebook using the traditional method, you will need a lot of equipment like a camera, mic, and more. With Virbo Live, you don’t need anything because everything is handled by AI.
  • 24/7 broadcasting: The regular Facebook live stream can be interrupted but with Virbo Live, you get continuous 24/7 broadcasting without interruptions.
  • Live shopping made it easier: Virbo Live makes it easier for brands to showcase their products in the most user-friendly way possible. You can have the AI describe everything as your product gets bought by the audience.

Part 3: FAQs about Facebook Live

1. How do you get to Facebook Live?

You get a live stream on Facebook by using the live streaming feature. To do that, you either need to have a PC, Android, or iOS device. If you are on PC, you can simply log in to Facebook Web. But on mobile devices, you need to have the Facebook app or the Creators app downloaded to go live.

2. Can you watch Facebook Live without an account?

Facebook live videos are public, meaning you can watch them on any device as long as you have the internet. Moreover, Facebook live videos don’t require an active Facebook account to be played as they are usually public.

3. Is Facebook Live stream free?

Yes, Facebook live streaming is 100% free, meaning you don’t have to pay a penny to use any of the features. However, if you use a third-party tool, then you might need to pay to get some features unlocked.

4. Is YouTube Live better than Facebook Live?

Both YouTube Live and Facebook Live are perfect for streaming. However, if your goal is monetization and making money, then using YouTube Live would be better. However, if you want to interact with your audience and make your community grow, then Facebook Live is the best choice.

Conclusion

Facebook streams are a fun and engaging way to interact with the audience. In this guide, we have covered a complete guide that you can follow to get live on your Facebook and reach a broader audience.

And if you want to take your Facebook live streaming to the next level, then a tool like Virbo AI will be perfect for businesses that want to bring in more revenue and reach a bigger audience.

A lot of people consume Facebook Live content as it provides a fun experience for the audience. Today, Facebook Live is being displayed across all genres. From gaming, vlogging, and sports, to basically anything under the Sun, going live on Facebook has become a new trend.

However, even to this date, a lot of users are confused about how to livestream on Facebook. That is why we have created this guide so you can livestream on Facebook without any hassle.

Part 1: Easy-to-follow Step Guidance to Start Facebook Live

Facebook Live video is one of the most sought-after features of all time. Not only does it help creators connect with their audience but it lets them generate more revenue, ultimately bringing more money to their account.

Moreover, it is an awesome way to reach a broader audience and let people discover your content in real-time. A lot of people are confused about how to use Facebook Live because the methods to use it on the mobile app, the web, and Creator Studio are all different.

So, let’s talk about how to go live on Facebook. Before you start, you should understand that you can live stream to your page, group, profile, and event using the Facebook app or using a camera and streaming software.

01 How to go live on Facebook using a phone

As we have already discovered, you can go live on your Facebook page, group, profile, and event from anywhere in the world. The best way to go about life in the modern world is to use the Facebook app which is available on both Android and iOS.

Here is a complete guide on how to use Facebook Live streaming services on your mobile.

Step 1 Choosing where to go live (Personal Profile, Group, or Page)

The first step is choosing where you want to live. Ask yourself where are you trying to go live. Is it on your personal profile, a Facebook page that you own, or in some group? Navigate to wherever you want to go live.

Step 2 Going live

Live Video

Let’s say that you want to go live on your personal Facebook profile. Then, you need to click on the Facebook app, and click on What’s on your mind? Select Live Video which will be an option available. Now, you will start to see that new features will appear and you will need to set details about your livestreams in the next step.

Step 3 Setting live stream details and going live

Go Live

Now you will need to give Facebook access to your camera and microphone, add a description to your video, set effects of your liking, and adjust everything accordingly. You can also invite your friends to join and watch the live video. So set those options and click on Go Live.

Step 4 Finishing the live stream

Once you have completed the live stream, simply click the Finish button to end your broadcast. In just a couple of minutes, your livestream will be ready in the form of a video.

02 How to go live on Facebook using the web

When you use the web version of Facebook, you will be redirected to Live Producer, which is a tool that allows you to use higher-end production equipment and streaming software. This happens on both laptops and PCs.

If you are a Facebook live streamer and want to go live using the web, then follow these steps.

Step 1 Find the Live video option on Facebook

Live Video

Firstly, you will need to be logged in to your Facebook account. Once you are logged in, at the top of the News Feed, click on the What’s on your mind section and click on the three dots action button. There, you will find Live Video which will ultimately redirect you to Live Producer. So click on it.

Step 2 Setting up livestream

Go Live

Once you are on Facebook Live Producer, you can add your title, and description, choose the equipment, and set a lot of things right on your Facebook account. You can do this before the live stream starts which is great because you can start live in a professional manner.

Step 3 Start your live stream on Web

Once everything is good to go, simply click on Go Live and you will be able to share your story with the rest of the world. You can also end the live stream whenever you like.

Part 2: Selected Tool to Elevate Your Facebook Live Experience

Virbo Live

If you want to take your Facebook streaming to the next level, then you should tryVirbo Live . Virbo is an all-in-one AI platform that allows users to create high-quality content with 300+ voices and a plethora of powerful features.

Virbo Live aims to transform the live experience by adding AI into play and improving traditional Facebook live streaming. Using Virbo Live is simple. You need to create a live shopping room where you can create a room or simply select a template. Then, you can choose the AI models and background. You can also choose the text and the voice that you want to be played during the live stream. And lastly, you can interact with your audience in the most user-friendly way possible.

For Facebook live streaming, Virbo Live is one of the most amazing tools that is transforming traditional boring live shopping into an AI-driven shopping experience. Let’s discover some of the features related to Facebook Live.

Features of Virbo Live

Virbo Live Features

  • Cost-effective: When it comes to going live on Facebook using the traditional method, you will need a lot of equipment like a camera, mic, and more. With Virbo Live, you don’t need anything because everything is handled by AI.
  • 24/7 broadcasting: The regular Facebook live stream can be interrupted but with Virbo Live, you get continuous 24/7 broadcasting without interruptions.
  • Live shopping made it easier: Virbo Live makes it easier for brands to showcase their products in the most user-friendly way possible. You can have the AI describe everything as your product gets bought by the audience.

Part 3: FAQs about Facebook Live

1. How do you get to Facebook Live?

You get a live stream on Facebook by using the live streaming feature. To do that, you either need to have a PC, Android, or iOS device. If you are on PC, you can simply log in to Facebook Web. But on mobile devices, you need to have the Facebook app or the Creators app downloaded to go live.

2. Can you watch Facebook Live without an account?

Facebook live videos are public, meaning you can watch them on any device as long as you have the internet. Moreover, Facebook live videos don’t require an active Facebook account to be played as they are usually public.

3. Is Facebook Live stream free?

Yes, Facebook live streaming is 100% free, meaning you don’t have to pay a penny to use any of the features. However, if you use a third-party tool, then you might need to pay to get some features unlocked.

4. Is YouTube Live better than Facebook Live?

Both YouTube Live and Facebook Live are perfect for streaming. However, if your goal is monetization and making money, then using YouTube Live would be better. However, if you want to interact with your audience and make your community grow, then Facebook Live is the best choice.

Conclusion

Facebook streams are a fun and engaging way to interact with the audience. In this guide, we have covered a complete guide that you can follow to get live on your Facebook and reach a broader audience.

And if you want to take your Facebook live streaming to the next level, then a tool like Virbo AI will be perfect for businesses that want to bring in more revenue and reach a bigger audience.

RTMP Streaming on Instagram: A Comprehensive Tutorial

Professionals and content creators now use different social media platforms for live streaming. There are many big names on these platforms, such as Instagram . Instagram is one of the most-used networks, with over 2 billion monthly active users. Using this live-stream platform is always a plus for companies and individuals.

However, the discussion is about how to stream to Instagram with an RTMP. This detailed guide helps you in using RTMP Instagram for live streaming. Furthermore, you will also learn about a recommended tool that offers AI-powered features for broadcasting.

streaming instagram with rtmp

Part 1. Some Rules and Requirements To Understand Before Live Streaming on Instagram

Like every platform, Instagram has some protocols for broadcasting content to global audiences. Therefore, learning the rules and requirements before going live on Instagram is necessary. First, your account should be at least 30 days old; otherwise, they can restrict your stream.

There is a rule that you can go live for 4 hours per stream without retakes. This length was increased from 60 minutes in the recent update. Also, you can repost a live video on your profile if it is more than 15 minutes long. Instagram allows you to schedule a stream from 1 hour to 90 days in advance.

The initial requirement of Instagram Live RTMP is that your content be respectful and updated. Additionally, you need to set your stream to 1920x1080 resolution on a vertical camera. Meanwhile, Instagram gives leverage on the number of followers so that you can start with minimum viewers. Also, there is no need to have a business account for live streaming.

Part 2. How To Live Stream to Instagram With an RTMP?

Setting high-quality live streams encourages people to tune into your broadcast. For this purpose, you need a seamless encoder like OBS . Unfortunately, Instagram doesn’t officially support third-party encoders. To solve this query, you need an effective solution.

Therefore, the following steps guide streaming on Instagram with an RTMP (Real-Time Messaging Protocol). You will also learn how to set the required parameters in this comprehensive guide:

  • Step 1. Start with downloading and launching OBS Studio on your PC. The first thing to do is set up vertical camera dimensions for RTMP Instagram live streaming. To access the settings window, hit the “Settings” option in the “Controls” panel.

proceed to settings in obs

  • Step 2. Look for the “Video” tab in the “Settings” window that opens. After that, enter “1080x1920” in the “Base (Canvas) Resolution” bar. Similarly, add a “1080x1920” value in the “Output (Scaled) Resolution” bar to set a 9:16 aspect ratio for vertical display. Then, hit the “OK” button to apply these changes to your Instagram streams.

set canvas resolution

  • Step 3. After that, you need to add external sources to the scene. Click on the “+” icon in the “Scenes” panel or rename the scene. Once the scene is created, hit the “+” icon of the “Sources” panel. Then, select the “Video Capture Device” option from the menu and rename the device to your liking. After that, choose the video capture device from the “Device” dropdown and hit the “OK” option. Similarly, you can select the “Audio Input Capture” option to introduce an audio device.

add a video capturing device

  • Step 4. To add text overlays on your stream, hit the “+” icon again in the “Sources” panel. Choose the “Text (GDI+)” option and rename your overlay. On the next window, insert your text in the “Text” box. Then, click the “Select Font” button and choose your required font style and size. Additionally, you can change font color, opacity, alignment, background, and more. After customizing the text, hit the “OK” button to save the overlay in the sources section.

set up text properties

  • Step 5. Afterward, select the “Stream” option in the settings window of OBS Studio. Set the “Service” to “Custom” from the dropdown. Then, you need to enter the server and stream key to proceed.

lead to stream settings

  • Step 6. To get the server and stream key, visit rtmp.in on your browser. On the main interface of this Instagram RTMP, hit the “GO LIVE ON INSTAGRAM” widget. Then, it asks you to log in to your Instagram account.

proceed to rtmp website

  • Step 7. Once you’re logged in, it gives you a stream server URL and Stream key. First, copy the Server link and return to the OBS Studio software. Then, paste the link in the “Server” bar. After that, open the RTMP site again and hit the “Create New Broadcast” option.

You can also give a name to your broadcast in the “Broadcast Title” bar. After creating the broadcast, it shows the “Stream Key,” which you can copy. Then, move again to the OBS Stream setting panel and paste the key in the “Stream Key” bar. Lastly, hit the “Apply” option to save all these settings for your stream.

add server and stream key

  • Step 8. After getting ready, choose the “Start Streaming” option from the “Controls” panel. It starts your stream with selected parameters. To stop the stream, you can select the “Stop Streaming” option.

start instagram live stream from obs

Part 3. How To Attract a Better Audience During Live Streaming on Instagram?

OBS Studio is an efficient software but offers limited functionality when it comes to engaging streams. Thus, you need an advanced solution that can help you reach global audiences through live streaming. For this purpose, Wondershare Virbo Live becomes an unsung hero for you. It provides AI-powered functions that help to start creative streams and generate more leads.

Moreover, the handy controls of Wondershare Virbo Live allow you to customize live streams to your requirements. Therefore, you can start streaming for different purposes, such as marketing, brand awareness, and more. Additionally, it allows you to set automatic responses and create a Q&A database to keep your audience engaged. Plus, it allows you to select creative AI avatars with different poses and outfits.

Key Features of Virbo Live

  1. You can choose different templates and backgrounds for a stunning streaming appearance.
  2. Users can write or generate scripts manually using the AI Smart Script feature. For this, they need to add prompts according to the script’s purpose.
  3. This tool helps to translate scripts into multiple languages and accents. Also, you can get dubbed audio in different AI voices.

Simple Guide To Start Live Streaming Using Wondershare Virbo Live

Many live streaming tools exist, but Wondershare Virbo Live provides more controls. Now, the thing is how to create a live stream room with this tool. For this, follow the given steps one by one to start live streaming with Virbo Live:

  • Step 1. Visit the Official Site To Create a Stream Room

First,open theofficial website of Wondershare Virbo Live tool on your device. Navigate to the window and hit the “Create Stream Room Now” button. Upon doing that, it takes you inside the main interface of the tool.

create stream room in virbo live

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  • Step 2. Advance To Create a Blank Livestream Room

Once you get to the tool’s home screen, select the “Create a Blank Livestream Room” option. Then, you can try different customization features to make your livestream room look stunning.

set up a new livestream room

  • Step 3. Customize Your Livestream Template and Background

After that, click on the “Template” tab to explore different templates. Choose a template that suits live streaming needs. Furthermore, open the “Background” tab from the same window to check exciting background options. You can select different backgrounds from variating categories in the same window.

add template and background in video

  • Step 4. Add Script or Use AI Script Generator

Then, you need to provide the script for translation or dubbing. Select the “Text” given in the left side section for this. It provides a text box to type or paste your script text. Choose the “AI Smart Script” option from the bottom left corner if you don’t have a script. Add prompts there, and it will generate your scripts instantly.

add script using ai

  • Step 5. Select Creative AI Avatars According to Requirement

Select the “AI avatars” tab to unveil creative avatars. There is also a whole range of AI avatars to choose from. After selecting the one that suits your motive, you can preview your selected AI avatar before launching the stream.

change avatar in live video

  • Step 6. Start Your Livestream With All Selections

After finalizing all the options, you canproceed to start your stream. Select the “Start livestream” option from the top right corner in the same window.

start livestream of live video

Conclusion

Conclusively, this article intends to provide information about rules and requirements for live streaming on Instagram. You also learned how to live stream to Instagram with an RTMP like OBS Studio. Tools like Wondershare Virbo Live simplify your live streams with AI integration. Also, you can make your broadcast exciting for viewers by using different interactive elements.

Professionals and content creators now use different social media platforms for live streaming. There are many big names on these platforms, such as Instagram . Instagram is one of the most-used networks, with over 2 billion monthly active users. Using this live-stream platform is always a plus for companies and individuals.

However, the discussion is about how to stream to Instagram with an RTMP. This detailed guide helps you in using RTMP Instagram for live streaming. Furthermore, you will also learn about a recommended tool that offers AI-powered features for broadcasting.

streaming instagram with rtmp

Part 1. Some Rules and Requirements To Understand Before Live Streaming on Instagram

Like every platform, Instagram has some protocols for broadcasting content to global audiences. Therefore, learning the rules and requirements before going live on Instagram is necessary. First, your account should be at least 30 days old; otherwise, they can restrict your stream.

There is a rule that you can go live for 4 hours per stream without retakes. This length was increased from 60 minutes in the recent update. Also, you can repost a live video on your profile if it is more than 15 minutes long. Instagram allows you to schedule a stream from 1 hour to 90 days in advance.

The initial requirement of Instagram Live RTMP is that your content be respectful and updated. Additionally, you need to set your stream to 1920x1080 resolution on a vertical camera. Meanwhile, Instagram gives leverage on the number of followers so that you can start with minimum viewers. Also, there is no need to have a business account for live streaming.

Part 2. How To Live Stream to Instagram With an RTMP?

Setting high-quality live streams encourages people to tune into your broadcast. For this purpose, you need a seamless encoder like OBS . Unfortunately, Instagram doesn’t officially support third-party encoders. To solve this query, you need an effective solution.

Therefore, the following steps guide streaming on Instagram with an RTMP (Real-Time Messaging Protocol). You will also learn how to set the required parameters in this comprehensive guide:

  • Step 1. Start with downloading and launching OBS Studio on your PC. The first thing to do is set up vertical camera dimensions for RTMP Instagram live streaming. To access the settings window, hit the “Settings” option in the “Controls” panel.

proceed to settings in obs

  • Step 2. Look for the “Video” tab in the “Settings” window that opens. After that, enter “1080x1920” in the “Base (Canvas) Resolution” bar. Similarly, add a “1080x1920” value in the “Output (Scaled) Resolution” bar to set a 9:16 aspect ratio for vertical display. Then, hit the “OK” button to apply these changes to your Instagram streams.

set canvas resolution

  • Step 3. After that, you need to add external sources to the scene. Click on the “+” icon in the “Scenes” panel or rename the scene. Once the scene is created, hit the “+” icon of the “Sources” panel. Then, select the “Video Capture Device” option from the menu and rename the device to your liking. After that, choose the video capture device from the “Device” dropdown and hit the “OK” option. Similarly, you can select the “Audio Input Capture” option to introduce an audio device.

add a video capturing device

  • Step 4. To add text overlays on your stream, hit the “+” icon again in the “Sources” panel. Choose the “Text (GDI+)” option and rename your overlay. On the next window, insert your text in the “Text” box. Then, click the “Select Font” button and choose your required font style and size. Additionally, you can change font color, opacity, alignment, background, and more. After customizing the text, hit the “OK” button to save the overlay in the sources section.

set up text properties

  • Step 5. Afterward, select the “Stream” option in the settings window of OBS Studio. Set the “Service” to “Custom” from the dropdown. Then, you need to enter the server and stream key to proceed.

lead to stream settings

  • Step 6. To get the server and stream key, visit rtmp.in on your browser. On the main interface of this Instagram RTMP, hit the “GO LIVE ON INSTAGRAM” widget. Then, it asks you to log in to your Instagram account.

proceed to rtmp website

  • Step 7. Once you’re logged in, it gives you a stream server URL and Stream key. First, copy the Server link and return to the OBS Studio software. Then, paste the link in the “Server” bar. After that, open the RTMP site again and hit the “Create New Broadcast” option.

You can also give a name to your broadcast in the “Broadcast Title” bar. After creating the broadcast, it shows the “Stream Key,” which you can copy. Then, move again to the OBS Stream setting panel and paste the key in the “Stream Key” bar. Lastly, hit the “Apply” option to save all these settings for your stream.

add server and stream key

  • Step 8. After getting ready, choose the “Start Streaming” option from the “Controls” panel. It starts your stream with selected parameters. To stop the stream, you can select the “Stop Streaming” option.

start instagram live stream from obs

Part 3. How To Attract a Better Audience During Live Streaming on Instagram?

OBS Studio is an efficient software but offers limited functionality when it comes to engaging streams. Thus, you need an advanced solution that can help you reach global audiences through live streaming. For this purpose, Wondershare Virbo Live becomes an unsung hero for you. It provides AI-powered functions that help to start creative streams and generate more leads.

Moreover, the handy controls of Wondershare Virbo Live allow you to customize live streams to your requirements. Therefore, you can start streaming for different purposes, such as marketing, brand awareness, and more. Additionally, it allows you to set automatic responses and create a Q&A database to keep your audience engaged. Plus, it allows you to select creative AI avatars with different poses and outfits.

Key Features of Virbo Live

  1. You can choose different templates and backgrounds for a stunning streaming appearance.
  2. Users can write or generate scripts manually using the AI Smart Script feature. For this, they need to add prompts according to the script’s purpose.
  3. This tool helps to translate scripts into multiple languages and accents. Also, you can get dubbed audio in different AI voices.

Simple Guide To Start Live Streaming Using Wondershare Virbo Live

Many live streaming tools exist, but Wondershare Virbo Live provides more controls. Now, the thing is how to create a live stream room with this tool. For this, follow the given steps one by one to start live streaming with Virbo Live:

  • Step 1. Visit the Official Site To Create a Stream Room

First,open theofficial website of Wondershare Virbo Live tool on your device. Navigate to the window and hit the “Create Stream Room Now” button. Upon doing that, it takes you inside the main interface of the tool.

create stream room in virbo live

Get Started Online Free Download

  • Step 2. Advance To Create a Blank Livestream Room

Once you get to the tool’s home screen, select the “Create a Blank Livestream Room” option. Then, you can try different customization features to make your livestream room look stunning.

set up a new livestream room

  • Step 3. Customize Your Livestream Template and Background

After that, click on the “Template” tab to explore different templates. Choose a template that suits live streaming needs. Furthermore, open the “Background” tab from the same window to check exciting background options. You can select different backgrounds from variating categories in the same window.

add template and background in video

  • Step 4. Add Script or Use AI Script Generator

Then, you need to provide the script for translation or dubbing. Select the “Text” given in the left side section for this. It provides a text box to type or paste your script text. Choose the “AI Smart Script” option from the bottom left corner if you don’t have a script. Add prompts there, and it will generate your scripts instantly.

add script using ai

  • Step 5. Select Creative AI Avatars According to Requirement

Select the “AI avatars” tab to unveil creative avatars. There is also a whole range of AI avatars to choose from. After selecting the one that suits your motive, you can preview your selected AI avatar before launching the stream.

change avatar in live video

  • Step 6. Start Your Livestream With All Selections

After finalizing all the options, you canproceed to start your stream. Select the “Start livestream” option from the top right corner in the same window.

start livestream of live video

Conclusion

Conclusively, this article intends to provide information about rules and requirements for live streaming on Instagram. You also learned how to live stream to Instagram with an RTMP like OBS Studio. Tools like Wondershare Virbo Live simplify your live streams with AI integration. Also, you can make your broadcast exciting for viewers by using different interactive elements.

Unveiling the Secrets of Shopee Livestream Selling System

Live videos are becoming crucial for promoting and selling stuff in today’s online market. This trend is especially prevalent in Southeast Asian countries like China, Singapore, and Malaysia. People in these regions utilize live-streaming platforms and tools to promote their products. This guide explores one of these platforms called **Shopee Livestream.

We will explain how Shopee’s live videos work to help you create content that will interest people. Keep reading to learn how to be a Shopee live seller to sell things better with this platform and other live-streaming tools.

understanding shopee live selling

Part 1. A Review on Shopee Livestream: Learning the Basics

Shopee offers a platform for sellers to host interactive video streaming sessions within its app. This feature lets sellers connect with their audience in real-time to build a stronger bond. It is functional in the Philippines, Indonesia, Thailand, and other Southeast Asian countries. With millions of active users on this forum, sellers have the opportunity to boost sales.

Through this platform, users can get their orders delivered to their door without paying any extra shipping fees. This shopping platform allows you to talk directly to sellers while you shop. You can enjoy fun playing games and free stuff for an exciting shopping experience. Also, sellers and buyers get safe payment choices to ensure reliability.

shopee live stream platform

Live Shopping Features Available on Shopee

With Shopee’s live-streaming service, there are many cool features to improve online shopping. Let’s explore the features of live selling in Shopee to see how this platform works:

  1. Livestream call lets the host answer viewer questions and stream with others using audio or video.
  2. It has business insights that show live stream data to improve your live selling based on clicks and orders.
  3. Different prize popups throughout the stream encourage viewers to follow your shop.
  4. The orange bag icon lets the host show products during the stream.
  5. Hosts can open a sharing panel to share the live stream on Instagram, WhatsApp, or Facebook.

It’s essential to note that you also need to use the smartphone app to operate the Shopee live show fully. This way, you can get a seamless and optimized experience across Shopee. It makes it easy to watch live streams and buy/sell things whenever you want.

live selling feature in shopee

Part 2. Some Basic Guidelines To Perform Live Shopping in Shopee

When starting live shopping at Shopee, it is essential to follow the rules to have a good time. This means you have to do what Shopee says when you’re selling things or buying them on the platform. Let’s explore these guidelines to ensure a better shopping experience:

  1. You can only add up to 500 products to the orange bag during one livestream.
  2. Sellers can’t use phrases like “Add to Orange Bag” or “Send PM” to share links. It is prohibited during the stream or on social media outside the Shopee app.
  3. If you have multiple shops, each shop needs its livestream. Also, ensure the items you promote fit within the live stream frame.
  4. Do not upload content with sensitive information, harassment, or cyberbullying.
  5. Users can’t use music they don’t own the rights to during their live shopping. Instead, you should use music that is free for anyone to use.
  6. You can rearrange the products and edit details like price discounts before you go live.

Part 3. The Simple Guide to Using the Live Shopping Service of Shopee

With the rise of online shopping, Shopee streamlines the process for its users. Users can perform live selling in Shopeethrough mobile apps and desktops. The friendly interface allows you to showcase things in real-time. Let’s discuss a step-by-step guide to elevate your online shopping experience.

Steps of Live Shopping in the Shopee Mobile App

Before starting the process, download the Shopee mobile app on your smartphone. Afterward, pass the eligibility test for being the seller. Next, you need to prepare the required equipment to go for a livestream. To start your Shopee Live, you can follow these steps.

  • Step 1. After launching the app on your phone, head to the “Me” tab. Within this tab, press the “Live Streaming” option and then tap on the “Create Stream” feature.

starting stream on shopee live mobile

  • Step 2. In the upcoming screen, tap “Add a Title” to type in the label. You can also add a description as desired. Next, click the “Add Cover” button below the shopping bag to upload an image of 500x500. Then, hit “Add Related Products” to feature the desired products during a live session.

add products for shopee selling

  • Step 3. Once you’ve made changes, press the “Next” button at the bottom. This action will give you a 3-second preview of your video. Proceed by clicking on “Go Live” to stream your video. Now, all your followers get a notification to join the session.

go live on shopee live

Steps of Live Shopping on Shopee Live Desktop

In addition to the mobile app, you can also utilize Shopee live commerce on your Desktop. In the following section, you’ll find detailed instructions for live streaming on PCs:

  • Step 1. First, launch your livestream software, such as OBS, on your desktop. Then, make the required changes for live streaming in the tool settings.
  • Step 2. Then, head to the Shopee Live website and sign in with your relevant country page. To create streaming, provide all the details, including the cover photo and title. Now, hit the “Add Related Products” button to insert your desired ones in a live stream. Finally, click the “Next” button to proceed with this livestream generation.

add products across shopee live desktop

  • Step 3. Upon reaching a new window, copy the generated link and Stream key through the app and paste it into OBS. This facilitates the transition of streaming between the software and the Shopee website. After adjusting the settings, select the “Go Live” button to start showcasing your products.

go live through shopee live desktop

Part 4. Make Livestreaming Selling Efficient With Wondershare Virbo Live

Like Shopee’s live selling tool, many other platforms offer live shopping. However, not all of them provide the comprehensive features needed to set up livestream events across multiple channels. This is where Wondershare Virbo Live stands out. It offers an all-in-one solution to manage a livestream selling system online with exclusive tools. Users can benefit from its ability to carry out continuous 24/7 broadcasting without interruptions.

Its AI-driven avatars or VTubers reduce the dependence on large human teams. You can customize your own AI avatar in different outfits and poses to build a unique identity. The customizable feature of the Q&A repository responds to customer’s queries quickly to engage them. Its compatibility with social platforms makes it the perfect tool to create videos to sell across any platform.

Features of Wondershare Virbo Live You Should Consider

  1. AI translation allows users to talk to viewers in their preferred language without a language barrier.
  2. You can also utilize AI for script generation to create interactive live streams.
  3. Users can simply write text or speak during the live stream to stimulate the AI streamer to respond accordingly.

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Steps of Creating a Stream Room via Wondershare Virbo Live

If you want to optimize the Shopee live stream, Wondershare Virbo Live can help you with its diverse features. Here are the simple steps to follow for boosting sales through AI-generated avatars:

  • Step 1. Get the Tool Online To Create a Blank Livestream Room

First, access the Wondershare Virbo Live website online to enter the primary interface. Now, hit the “Create Stream Room Now” button from the left side to enter a new window. Here, head to the top and press the “Create a Blank Livestream Room” button.

start live stream on virbo live

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  • Step 2. Pick and Personalize Your Preferred AI Avatars and AI Backgrounds

In the next step, you’ll be directed to a new window. Click on the “AI avatars” tab, which opens a dialogue box. You’ll find presets of avatars to choose from according to your needs. Afterward, switch the tab by tapping “Background” to modify the product’s outlook. Also, add “Stickers” according to the promotion you are offering against your product.

make personalization across live stream

  • Step 3. Generate Scripts for Your Livestreaming Session

After picking the avatar and background, locate the text box on the left side of the window. Now, type in the preferred text or utilize AI-generated scripts. Conversely, you can also use the services of “Human Interaction,” where you only have to add a microphone for live interaction in the “Microphone” section.

add human interactive scripts

  • Step 4. Initiate Live Streaming To Display Your Products on Any Platform

Once you’ve made your desired changes, hit the “Start livestream” button from the top right. By doing so, you can livestream on your preferred platform, such as Shopee.

proceed to start virbo live streaming

Conclusion

All in all, Shopee’s live selling is changing how businesses reach customers. Throughout the article, we provide you with a genuine review of Shopee and how it operates. However, to streamline your livestreams, you need an AI tool like Wondershare Virbo Live. It is perfect for businesses looking to boost their sales through engaging live streams.

Live videos are becoming crucial for promoting and selling stuff in today’s online market. This trend is especially prevalent in Southeast Asian countries like China, Singapore, and Malaysia. People in these regions utilize live-streaming platforms and tools to promote their products. This guide explores one of these platforms called **Shopee Livestream.

We will explain how Shopee’s live videos work to help you create content that will interest people. Keep reading to learn how to be a Shopee live seller to sell things better with this platform and other live-streaming tools.

understanding shopee live selling

Part 1. A Review on Shopee Livestream: Learning the Basics

Shopee offers a platform for sellers to host interactive video streaming sessions within its app. This feature lets sellers connect with their audience in real-time to build a stronger bond. It is functional in the Philippines, Indonesia, Thailand, and other Southeast Asian countries. With millions of active users on this forum, sellers have the opportunity to boost sales.

Through this platform, users can get their orders delivered to their door without paying any extra shipping fees. This shopping platform allows you to talk directly to sellers while you shop. You can enjoy fun playing games and free stuff for an exciting shopping experience. Also, sellers and buyers get safe payment choices to ensure reliability.

shopee live stream platform

Live Shopping Features Available on Shopee

With Shopee’s live-streaming service, there are many cool features to improve online shopping. Let’s explore the features of live selling in Shopee to see how this platform works:

  1. Livestream call lets the host answer viewer questions and stream with others using audio or video.
  2. It has business insights that show live stream data to improve your live selling based on clicks and orders.
  3. Different prize popups throughout the stream encourage viewers to follow your shop.
  4. The orange bag icon lets the host show products during the stream.
  5. Hosts can open a sharing panel to share the live stream on Instagram, WhatsApp, or Facebook.

It’s essential to note that you also need to use the smartphone app to operate the Shopee live show fully. This way, you can get a seamless and optimized experience across Shopee. It makes it easy to watch live streams and buy/sell things whenever you want.

live selling feature in shopee

Part 2. Some Basic Guidelines To Perform Live Shopping in Shopee

When starting live shopping at Shopee, it is essential to follow the rules to have a good time. This means you have to do what Shopee says when you’re selling things or buying them on the platform. Let’s explore these guidelines to ensure a better shopping experience:

  1. You can only add up to 500 products to the orange bag during one livestream.
  2. Sellers can’t use phrases like “Add to Orange Bag” or “Send PM” to share links. It is prohibited during the stream or on social media outside the Shopee app.
  3. If you have multiple shops, each shop needs its livestream. Also, ensure the items you promote fit within the live stream frame.
  4. Do not upload content with sensitive information, harassment, or cyberbullying.
  5. Users can’t use music they don’t own the rights to during their live shopping. Instead, you should use music that is free for anyone to use.
  6. You can rearrange the products and edit details like price discounts before you go live.

Part 3. The Simple Guide to Using the Live Shopping Service of Shopee

With the rise of online shopping, Shopee streamlines the process for its users. Users can perform live selling in Shopeethrough mobile apps and desktops. The friendly interface allows you to showcase things in real-time. Let’s discuss a step-by-step guide to elevate your online shopping experience.

Steps of Live Shopping in the Shopee Mobile App

Before starting the process, download the Shopee mobile app on your smartphone. Afterward, pass the eligibility test for being the seller. Next, you need to prepare the required equipment to go for a livestream. To start your Shopee Live, you can follow these steps.

  • Step 1. After launching the app on your phone, head to the “Me” tab. Within this tab, press the “Live Streaming” option and then tap on the “Create Stream” feature.

starting stream on shopee live mobile

  • Step 2. In the upcoming screen, tap “Add a Title” to type in the label. You can also add a description as desired. Next, click the “Add Cover” button below the shopping bag to upload an image of 500x500. Then, hit “Add Related Products” to feature the desired products during a live session.

add products for shopee selling

  • Step 3. Once you’ve made changes, press the “Next” button at the bottom. This action will give you a 3-second preview of your video. Proceed by clicking on “Go Live” to stream your video. Now, all your followers get a notification to join the session.

go live on shopee live

Steps of Live Shopping on Shopee Live Desktop

In addition to the mobile app, you can also utilize Shopee live commerce on your Desktop. In the following section, you’ll find detailed instructions for live streaming on PCs:

  • Step 1. First, launch your livestream software, such as OBS, on your desktop. Then, make the required changes for live streaming in the tool settings.
  • Step 2. Then, head to the Shopee Live website and sign in with your relevant country page. To create streaming, provide all the details, including the cover photo and title. Now, hit the “Add Related Products” button to insert your desired ones in a live stream. Finally, click the “Next” button to proceed with this livestream generation.

add products across shopee live desktop

  • Step 3. Upon reaching a new window, copy the generated link and Stream key through the app and paste it into OBS. This facilitates the transition of streaming between the software and the Shopee website. After adjusting the settings, select the “Go Live” button to start showcasing your products.

go live through shopee live desktop

Part 4. Make Livestreaming Selling Efficient With Wondershare Virbo Live

Like Shopee’s live selling tool, many other platforms offer live shopping. However, not all of them provide the comprehensive features needed to set up livestream events across multiple channels. This is where Wondershare Virbo Live stands out. It offers an all-in-one solution to manage a livestream selling system online with exclusive tools. Users can benefit from its ability to carry out continuous 24/7 broadcasting without interruptions.

Its AI-driven avatars or VTubers reduce the dependence on large human teams. You can customize your own AI avatar in different outfits and poses to build a unique identity. The customizable feature of the Q&A repository responds to customer’s queries quickly to engage them. Its compatibility with social platforms makes it the perfect tool to create videos to sell across any platform.

Features of Wondershare Virbo Live You Should Consider

  1. AI translation allows users to talk to viewers in their preferred language without a language barrier.
  2. You can also utilize AI for script generation to create interactive live streams.
  3. Users can simply write text or speak during the live stream to stimulate the AI streamer to respond accordingly.

Get Started Online Free Download

Steps of Creating a Stream Room via Wondershare Virbo Live

If you want to optimize the Shopee live stream, Wondershare Virbo Live can help you with its diverse features. Here are the simple steps to follow for boosting sales through AI-generated avatars:

  • Step 1. Get the Tool Online To Create a Blank Livestream Room

First, access the Wondershare Virbo Live website online to enter the primary interface. Now, hit the “Create Stream Room Now” button from the left side to enter a new window. Here, head to the top and press the “Create a Blank Livestream Room” button.

start live stream on virbo live

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  • Step 2. Pick and Personalize Your Preferred AI Avatars and AI Backgrounds

In the next step, you’ll be directed to a new window. Click on the “AI avatars” tab, which opens a dialogue box. You’ll find presets of avatars to choose from according to your needs. Afterward, switch the tab by tapping “Background” to modify the product’s outlook. Also, add “Stickers” according to the promotion you are offering against your product.

make personalization across live stream

  • Step 3. Generate Scripts for Your Livestreaming Session

After picking the avatar and background, locate the text box on the left side of the window. Now, type in the preferred text or utilize AI-generated scripts. Conversely, you can also use the services of “Human Interaction,” where you only have to add a microphone for live interaction in the “Microphone” section.

add human interactive scripts

  • Step 4. Initiate Live Streaming To Display Your Products on Any Platform

Once you’ve made your desired changes, hit the “Start livestream” button from the top right. By doing so, you can livestream on your preferred platform, such as Shopee.

proceed to start virbo live streaming

Conclusion

All in all, Shopee’s live selling is changing how businesses reach customers. Throughout the article, we provide you with a genuine review of Shopee and how it operates. However, to streamline your livestreams, you need an AI tool like Wondershare Virbo Live. It is perfect for businesses looking to boost their sales through engaging live streams.

Live Selling: A Comprehensive Starter’s Guide

The spread of the internet has changed consumer purchasing habits in recent years. Now, social media platforms are the growing digital marketplaces for products. The COVID-19 pandemic accelerated the trend of online shopping, and people now prefer buying online. This digital shopping mode eliminates the struggle to leave physical spaces in their busy routines.

The same goes for the marketing field, which has revolutionized with live sales. Venders prefer to sell items online to generate the greatest sales without physical systems. If that interests you, get more insights on livestream selling through this article.

live selling and how to perform

Part 1. A Basic Preview To “Live Shopping”

Livestream selling or live shopping refers to live product demonstrations on digital platforms. The retailer or host has to introduce themselves, their store, and sale before describing products. They explain each detail of the products and their prices while holding them in a direct video call. During that, ensure that followers can see the product and interact through comments.

Customers perceive it as a lively shopping experience instead of websites loading products. It creates a sense of connection as people feel like shopping in physical stores. As live selling has a core element of being in real time, people can question and know about the product. Compared with traditional shopping, one can place an order through links mentioned in the livestream.

preview of live selling

Is It Beneficial To Sell Live in This Digital Industry?

Live selling is an emerging way to attract customers to shop on online marketplaces. According to research, 76% of US adults prefer shopping online for clothes and groceries. It focuses on customers’ desire to know about products that generate sales. Thus, it proves beneficial in many terms, among which a few are elaborated below:

1. Engaging and Updating Communication

Businesses can directly engage with a broader audience by entering the live selling industry. They get knowledge about current product trends to introduce similar things. Besides, this method eliminates the need to target customers in-store or via e-mails. Now, businesses can market their product and live sales simultaneously.

2. Reduced Return Rates and Customer Satisfaction

Before live selling, people need to search for what they want by visiting the official sites of brands. Also, they scroll to read honest product reviews for the validity of products. With live selling, customers can view the products and ask questions during the live sessions. Therefore, it lowers the return rates to 40% while increasing customer satisfaction and trust.

3. Potential Growth and Virtual Demonstrations

This online shopping mode has the potential to upscale your business. According to a survey, companies can see top-line growth upward of 25% through live selling. Apart from upscaling, they can see their digital competitors and define new ways to stand out. Sellers can compete by providing discount coupons and virtual demonstrations of products.

Part 2. What’s the Core Elements of a Live Video

Selling products via online videos is a marketing technique that is rapidly growing. Already, 80% of marketers confess that livestream shopping is integral to boosting sales online. If you are going tosell live as a seller, you should read this part for some insights. Here, you will learn the core elements of a live video to make your sale successful:

1. Livestream Selling Platform

To expand the product’s reach, it is essential to carefully select an online live selling platform. It could be a native live shopping platform, social media, or merchant website. As Gen Z and millennials are more attracted to live streaming, social media platforms would be ideal hosts. Many brands are integrating social media with e-commerce to cut the need for two separate apps.

2. Real-Time Session With Host

Upon choosing a suitable platform, a live video session is arranged. For that purpose, you need a host who should seem trustworthy and relatable to the product. There could be more than one person in the live sale to demonstrate products and share tips and benefits. Besides, the host needs to interact with the customers and share thoughts about the product.

3. Points of Product or Video Content

The main object of live selling is to sell products, but the best way is to create hype. In this regard, brands offer special discounts and giveaways valid only during live streams. It increases the tendency of customers to make purchases during the live sessions. The live session must be 20-30 minutes and include click-on links for easy buying.

Significant Statistics To Support Increasing Influence of Live Selling

The concept of livestream sales emerged decades ago but gained a spotlight in 2016 in China. Afterward, it flourished worldwide and grew to 171 billion USD in 2020. An estimation of the US livestream shopping market reveals worth $35 billion by 2024. Live selling is evolving not only in the US but also in other regions of the globe.

Live Streaming Sales in Regions
China 4.9 trillion yuan in 2023
The United States $17 billion in 2023
Europe Influenced 50% more than physical or online Purchasing
Livestream shopping Platforms (US 2022)
Facebook Live 55%
YouTube Live 52%
Instagram 46%
Amazon Live 30%

Part 3. Live Selling Strategies To Boost Revenue

Anyone can live sale online because you have to explain products and respond to queries. Yet not everyone generates the same revenue and gets immense popularity. The reason is operative strategies and tips, which you can use in the below discussion to gear up your shopping stream.

1. Use 24/7 Hours Seamless AI Live Streaming Software

Most sellers are unaware of current digital trends and the right actions for live selling. In that context, you need a platform to provide everything from script to selling videos. However, using Wondershare Virbo Live and staying in a single place is suggested to plan and execute the live shopping. Virbo Live is an AI tool that connects sellers with customers through streaming videos.

  1. **AI Avatar:**Wondershare Virbo Live offers an AI avatar feature for start-ups and small business owners. It eliminates the need for a well-groomed host or managing crew. AI avatars can perfectly mimic your actions with natural movements to engage the audience.
  2. **Q&A Library:**The platform allows the creation of automatic responses with a personalized library of questions. The major advantage of having such an option is that it helps users connect better with the audience.
  3. **Text Interaction:**The quality of content can be easily manipulated and managed across Wondershare Virbo Live. You can provide text to trigger your AI streamer to speak within the live stream.

Compatibility with Platforms: YouTube, LinkedIn, Facebook, Instagram, TikTok, Twitch, Alibaba, and X(Twitter).

Get Started Online Free Download

Steps To Create a Complete Livestream Room With Wondershare Virbo Live

Wondershare Virbo Live is available online and offers a cloud-based service. To fully utilize this live selling strategy, follow these steps and explore this all-in-one tool:

  • Step 1. Access the Main Interface of Virbo Live

Start the process on Wondershare Virbo Live by clicking the “Create Stream Room Now” button. You need to select the “Create a Blank Livestream Room” button to initiate the livestream room creation.

create livestream room in virbo

Get Started Online Free Download

  • Step 2. Customize the Live Stream Video in Virbo Live

Once you find yourselves in the editing section, add a script you want to use in your live-stream video. While staying in the “Script lines” section, you can add a script in the form of text or audio. If you wish to add an audio script, go to the “Audio” tab and select “Upload local voice.” This voice will then be used across the live stream video in Virbo Live.

add audio script to virbo livestream

  • Step 3. Set Avatar and Other Elements Before Starting Livestreaming

Following this, you can add your required avatars, background, and stickers to the video with the options at the top of the window. Finally, when you are done exploring, hit the “Start livestream” option and live sell on any of the supported platforms.

set avatar background and stickers

2. Pick an Appropriate Date and Time

Another tip to consider is choosing the right time and date for the maximum viewers. In this regard, retailers should avoid a popular shopping period such as Black Friday. In contrast, it is suggested to pick weekends or holidays where customers must be free to join. Also, never choose the working hours of any day and consider the time zones for a global audience.

3. Keep the Conversation Engaging and Funny

Customers can read the product details and see how it looks, so what difference will they get from a live sale? Considering this perspective, sellers should bring something unique to the shopping stream. For this purpose, they can explain the product’s benefits and use cases. Furthermore, they should keep their tone friendly and humorous for the targeted audience.

Conclusion

To summarize, livestream sale s is an emerging concept to boost revenue and sales. As shown in this article, it is fruitful for retailers and significantly contributes to generating sales. Like China’s ever-changing live selling industry, Wondershare Virbo Live is also an emerging tool. It is emerging to change virtual selling dynamics by providing seamless live-stream videos.

The spread of the internet has changed consumer purchasing habits in recent years. Now, social media platforms are the growing digital marketplaces for products. The COVID-19 pandemic accelerated the trend of online shopping, and people now prefer buying online. This digital shopping mode eliminates the struggle to leave physical spaces in their busy routines.

The same goes for the marketing field, which has revolutionized with live sales. Venders prefer to sell items online to generate the greatest sales without physical systems. If that interests you, get more insights on livestream selling through this article.

live selling and how to perform

Part 1. A Basic Preview To “Live Shopping”

Livestream selling or live shopping refers to live product demonstrations on digital platforms. The retailer or host has to introduce themselves, their store, and sale before describing products. They explain each detail of the products and their prices while holding them in a direct video call. During that, ensure that followers can see the product and interact through comments.

Customers perceive it as a lively shopping experience instead of websites loading products. It creates a sense of connection as people feel like shopping in physical stores. As live selling has a core element of being in real time, people can question and know about the product. Compared with traditional shopping, one can place an order through links mentioned in the livestream.

preview of live selling

Is It Beneficial To Sell Live in This Digital Industry?

Live selling is an emerging way to attract customers to shop on online marketplaces. According to research, 76% of US adults prefer shopping online for clothes and groceries. It focuses on customers’ desire to know about products that generate sales. Thus, it proves beneficial in many terms, among which a few are elaborated below:

1. Engaging and Updating Communication

Businesses can directly engage with a broader audience by entering the live selling industry. They get knowledge about current product trends to introduce similar things. Besides, this method eliminates the need to target customers in-store or via e-mails. Now, businesses can market their product and live sales simultaneously.

2. Reduced Return Rates and Customer Satisfaction

Before live selling, people need to search for what they want by visiting the official sites of brands. Also, they scroll to read honest product reviews for the validity of products. With live selling, customers can view the products and ask questions during the live sessions. Therefore, it lowers the return rates to 40% while increasing customer satisfaction and trust.

3. Potential Growth and Virtual Demonstrations

This online shopping mode has the potential to upscale your business. According to a survey, companies can see top-line growth upward of 25% through live selling. Apart from upscaling, they can see their digital competitors and define new ways to stand out. Sellers can compete by providing discount coupons and virtual demonstrations of products.

Part 2. What’s the Core Elements of a Live Video

Selling products via online videos is a marketing technique that is rapidly growing. Already, 80% of marketers confess that livestream shopping is integral to boosting sales online. If you are going tosell live as a seller, you should read this part for some insights. Here, you will learn the core elements of a live video to make your sale successful:

1. Livestream Selling Platform

To expand the product’s reach, it is essential to carefully select an online live selling platform. It could be a native live shopping platform, social media, or merchant website. As Gen Z and millennials are more attracted to live streaming, social media platforms would be ideal hosts. Many brands are integrating social media with e-commerce to cut the need for two separate apps.

2. Real-Time Session With Host

Upon choosing a suitable platform, a live video session is arranged. For that purpose, you need a host who should seem trustworthy and relatable to the product. There could be more than one person in the live sale to demonstrate products and share tips and benefits. Besides, the host needs to interact with the customers and share thoughts about the product.

3. Points of Product or Video Content

The main object of live selling is to sell products, but the best way is to create hype. In this regard, brands offer special discounts and giveaways valid only during live streams. It increases the tendency of customers to make purchases during the live sessions. The live session must be 20-30 minutes and include click-on links for easy buying.

Significant Statistics To Support Increasing Influence of Live Selling

The concept of livestream sales emerged decades ago but gained a spotlight in 2016 in China. Afterward, it flourished worldwide and grew to 171 billion USD in 2020. An estimation of the US livestream shopping market reveals worth $35 billion by 2024. Live selling is evolving not only in the US but also in other regions of the globe.

Live Streaming Sales in Regions
China 4.9 trillion yuan in 2023
The United States $17 billion in 2023
Europe Influenced 50% more than physical or online Purchasing
Livestream shopping Platforms (US 2022)
Facebook Live 55%
YouTube Live 52%
Instagram 46%
Amazon Live 30%

Part 3. Live Selling Strategies To Boost Revenue

Anyone can live sale online because you have to explain products and respond to queries. Yet not everyone generates the same revenue and gets immense popularity. The reason is operative strategies and tips, which you can use in the below discussion to gear up your shopping stream.

1. Use 24/7 Hours Seamless AI Live Streaming Software

Most sellers are unaware of current digital trends and the right actions for live selling. In that context, you need a platform to provide everything from script to selling videos. However, using Wondershare Virbo Live and staying in a single place is suggested to plan and execute the live shopping. Virbo Live is an AI tool that connects sellers with customers through streaming videos.

  1. **AI Avatar:**Wondershare Virbo Live offers an AI avatar feature for start-ups and small business owners. It eliminates the need for a well-groomed host or managing crew. AI avatars can perfectly mimic your actions with natural movements to engage the audience.
  2. **Q&A Library:**The platform allows the creation of automatic responses with a personalized library of questions. The major advantage of having such an option is that it helps users connect better with the audience.
  3. **Text Interaction:**The quality of content can be easily manipulated and managed across Wondershare Virbo Live. You can provide text to trigger your AI streamer to speak within the live stream.

Compatibility with Platforms: YouTube, LinkedIn, Facebook, Instagram, TikTok, Twitch, Alibaba, and X(Twitter).

Get Started Online Free Download

Steps To Create a Complete Livestream Room With Wondershare Virbo Live

Wondershare Virbo Live is available online and offers a cloud-based service. To fully utilize this live selling strategy, follow these steps and explore this all-in-one tool:

  • Step 1. Access the Main Interface of Virbo Live

Start the process on Wondershare Virbo Live by clicking the “Create Stream Room Now” button. You need to select the “Create a Blank Livestream Room” button to initiate the livestream room creation.

create livestream room in virbo

Get Started Online Free Download

  • Step 2. Customize the Live Stream Video in Virbo Live

Once you find yourselves in the editing section, add a script you want to use in your live-stream video. While staying in the “Script lines” section, you can add a script in the form of text or audio. If you wish to add an audio script, go to the “Audio” tab and select “Upload local voice.” This voice will then be used across the live stream video in Virbo Live.

add audio script to virbo livestream

  • Step 3. Set Avatar and Other Elements Before Starting Livestreaming

Following this, you can add your required avatars, background, and stickers to the video with the options at the top of the window. Finally, when you are done exploring, hit the “Start livestream” option and live sell on any of the supported platforms.

set avatar background and stickers

2. Pick an Appropriate Date and Time

Another tip to consider is choosing the right time and date for the maximum viewers. In this regard, retailers should avoid a popular shopping period such as Black Friday. In contrast, it is suggested to pick weekends or holidays where customers must be free to join. Also, never choose the working hours of any day and consider the time zones for a global audience.

3. Keep the Conversation Engaging and Funny

Customers can read the product details and see how it looks, so what difference will they get from a live sale? Considering this perspective, sellers should bring something unique to the shopping stream. For this purpose, they can explain the product’s benefits and use cases. Furthermore, they should keep their tone friendly and humorous for the targeted audience.

Conclusion

To summarize, livestream sale s is an emerging concept to boost revenue and sales. As shown in this article, it is fruitful for retailers and significantly contributes to generating sales. Like China’s ever-changing live selling industry, Wondershare Virbo Live is also an emerging tool. It is emerging to change virtual selling dynamics by providing seamless live-stream videos.

Also read:

  • Title: New The Top 6 Alternatives to Twitch for Your Streaming Needs for 2024
  • Author: Jeff
  • Created at : 2024-06-23 00:53:39
  • Updated at : 2024-06-24 00:53:39
  • Link: https://ai-live-streaming.techidaily.com/new-the-top-6-alternatives-to-twitch-for-your-streaming-needs-for-2024/
  • License: This work is licensed under CC BY-NC-SA 4.0.
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New The Top 6 Alternatives to Twitch for Your Streaming Needs for 2024