Live Commerce Next Chapter: Can AI Unlock Its True Potential?

The world of e-commerce has gone through a tremendous transformation in the recent past, with terms like live commerce, live streaming, live shopping, and live chat becoming a norm. Streaming commerce has become popular and brands are looking for the best live tools to push their products in the market. Businesses that have taken advantage of live streaming e commerce report higher conversion rates and increased sales. In this article, we explore the concept of live streaming as successfully applied by different companies and how artificial intelligence is going to further transform this area of business.

Part 1: Background Information of Live Commerce

To get started, let’s define what is live ecommerce. Is it different from the ecommerce that most people know or just an enhanced version? Do you need any special tools to be successful in live stream ecommerce and how does it boost sales?

01 What is Live Commerce?

Live commerce is the act of selling products online via immersive live shopping platforms. Brands and creators use live commerce in the form of live and shoppable videos to sell their products while shoppers can interact with brands in real-time. In simpler terms, live stream commerce is like a customer watching a livestream event but can shop.

To be successful with live e commerce, you would need certain tools like a live shopping platform, shopping cart integration, and live chat to give your viewers the ultimate user experience. This allows consumers to watch, talk, and shop your products from wherever they are and at any time.

02 Benefits of Ecommerce Live

The e commerce live streaming trend started in China, and spread to other parts of the world quickly. This was back in 2016 when the Chinese retail giant Alibaba launched its live stream shopping event that became an instant success. Within the first 20 minutes, Alibaba had generated over $7.5 billion in transaction value.

Although the same approach had been used by QVC Home Shopping Network years before, the real integration of internet live shopping started with Alibaba. From this success, several notable benefits of e-commerce live streaming can be realized:

1. Sales Acceleration: Live commerce generates sales quicker by exposing brands and products to thousands of viewers in minutes
2. Promotes Better Engagement: With people being 2x more likely to share videos with their friends and families compared to static ads, live commerce generates higher engagement than other forms of content.
3. Encourages Impulse Buying: People are more likely to buy a product when they are involved in an exclusive even for fear of missing out on the limited-time offers.
4. Builds Brand Awareness: Live commerce allows consumers to see the face behind the brand or the influencers pushing the products, which makes them connect more with the brand.

Part 2: Successful Case in Live Online Shopping: Transforming Brands through Engagement

The use of live commerce features has made significant impacts on business industries. From collaboration with influencers to engaging viewers in consultation, the following brands have transformed their engagement through live online shopping:

1. Michael Kors: Fashionable Collaboration Boosts Engagement

Michael Kors partnered with the popular influencer Aimee Song to host a live stream showcasing their new Spring collection. During the ecommerce live streaming event, Aimee styled various looks while offering insights and answering viewers’ questions.

Achievement: The e commerce live streaming event garnered over 1 million views and increased website traffic by 300%. Michael Kors recorded that the sales of featured items surpassed expectations, as the dress that Aimee wore was sold out within minutes.

Lessons Drawn: Collaborations with relatable influencers can drive significant engagement and sales. The live stream event also demonstrated the importance of interactive elements like styling tips and real-time Q&A in fostering connections and building trust with customers.

2. Sephora: Beauty Unboxed with Community Building

Sephora leveraged streaming commerce to host makeup tutorials, product demonstrations, and expert sessions with brands like Fenty Beauty. During the live commerce event, viewers could purchase products directly from the stream and interact with each other via a live chat.

Achievement: The live commerce event boosted Sephora sales by 30% of the featured products. They also saw a 200% rise in engagement on their social media channels, increasing their brand awareness. The live chat fostered a sense of community as viewers could directly share tips and recommendations.

Lessons Drawn: Brands can create a powerful formula for success by combining education, entertainment, and community building. Live streaming e commerce provides valuable product information and real-time interactions that can be used to foster loyalty while building lasting communities.

3. Nike: Live Workouts Drive Brand Advocacy

Nike partnered with professional athletes and trainers to host live workout sessions on their app. The live commerce event allowed viewers to participate in the workouts at home, purchase featured Nike apparel and equipment, and interact with other users.

Achievement: The live workouts event increased app downloads by 40% and sale of features products by 25%. Viewers could actively share their workout experiences during the live stream commerce, creating positive brand buzz and advocating for Nike products.

Lessons Drawn: Live stream commerce can go beyond mere product promotion by offering valuable experiences like workouts. By adding interactive elements and community engagement, sellers can fuel their brand advocacy and create loyal customers.

4. L’Oreal: Personalized Skincare Consultations

L’Oreal launched a live consultation service within its app. The live commerce feature allowed users to connect with dermatologists and beauty advisors for personalized skincare recommendations. They would then purchase recommended products directly from the consultation.

Achievement: The live consultations increased app usage by 50% and grew sales of recommended products by 35%. The e-commerce live-streaming event saw users appreciate the personalized advice they got and a seamless purchasing experience.

Lessons Drawn: Live commerce can be more than entertainment by offering valuable services like consultations. By engaging in personalized experiences, brands can increase customer satisfaction and loyalty, contributing to conversions and repeat purchases.

Part 3: Future Landscape: Live Streaming with AI

The evolution of live commerce is far from over. The next frontier lies in the seamless integration of artificial intelligence (AI), which promises an even more personalized and immersive shopping experience. With features like AI streamers and personalized product recommendations, brands are poised to benefit the most from these developments. Here is a tool that will help you take your live commerce experience to the next level.

01 Integrating Virbo Live for Live Commerce

Virbo Live offers cost-efficient and multilingual AI-driven avatars to boost your viewers’ experience during live shopping. By seamlessly integrating AI streamers into your live commerce events, you can boost your revenue by providing accurate product information and encouraging viewers to make a purchase. The avatars will make your live commerce more engaging, convenient, and interactive.

Advantages of Virbo Live Commerce:

• Continuous 24/7 live commerce broadcasting without interruptions
• Cost-effective streamers with lower personnel and equipment expenses
• Reduced dependence on large human teams
• Seamless language and accent translations to engage a diverse global audience
• Stable and lag-free streaming performance
• Enhanced content safety through AI-driven moderation.

02 Simplified Workflow and Better Viewer Experience with Virbo Live

To get started with Virbo Live, choose an appropriate AI avatar, generate the script, and go live. The process is simple and will take only a few minutes. Here is a detailed step-by-step guide :

Step 1 Create a Live Shopping Rooms

Log into Virbo Live and click “Create a Blank Livestream Room” or select a template from the available options to get started.

Step 2 Choose AI Streamers and Background

Select a virtual streamer from the virtual host library. Customize the avatar and the background to match your brand and live commerce event.

Step 3 Enter Text or Voice

Enter a script or upload your audio for the AI Avatar to seamlessly interact with the viewers. Virbo Live also offers an AI smart scriptwriter and AI translator for automatic script generation.

Step 4 Start Live Streaming

Click Start Live Streaming and connect your AI avatar to your live commerce platform using the OBS OBS software.

Step 5 Interact With the Audience

Activate the Interact With the Audience feature to allow the AI streamer to seamlessly engage your viewers without your involvement.

FAQs about Live Commerce

1. What are the drawbacks of live commerce?

Live commerce allows you to access a wider audience and boost sales revenue, but it comes with a few downsides too. You may have to deal with technical hiccups, poor audio quality, and viewers getting distracted or bored.

2. How do I succeed with live commerce streaming?

To succeed with live commerce streaming, you need to choose the right live shopping platform and keep your viewers engaged with the right content and interactions.

3. What is the difference between regular streaming and live commerce streaming?

Regular streaming involves uploading pre-recorded videos online for viewers to watch at a time of their choosing while live commerce streaming is real-time broadcasting while the video is being recorded.

4. Is live commerce streaming better than video recording?

Yes, live commerce streaming is usually more economical than pre-recorded streaming. It requires less resources and time to produce while keeping the viewers engaged.

Conclusion

Live commerce provides a unique opportunity for brands to reach more audiences and increase their sales revenue. While it has revolutionized online shopping, creating content for live commerce can be expensive and time-consuming. That’s why Virbo Live offers AI streamers to automate live commerce and allow brands to keep their viewers engaged at a lower cost. By leveraging artificial intelligence, you can enhance your viewers’ live shopping experience while getting the best out of the experience.

The world of e-commerce has gone through a tremendous transformation in the recent past, with terms like live commerce, live streaming, live shopping, and live chat becoming a norm. Streaming commerce has become popular and brands are looking for the best live tools to push their products in the market. Businesses that have taken advantage of live streaming e commerce report higher conversion rates and increased sales. In this article, we explore the concept of live streaming as successfully applied by different companies and how artificial intelligence is going to further transform this area of business.

Part 1: Background Information of Live Commerce

To get started, let’s define what is live ecommerce. Is it different from the ecommerce that most people know or just an enhanced version? Do you need any special tools to be successful in live stream ecommerce and how does it boost sales?

01 What is Live Commerce?

Live commerce is the act of selling products online via immersive live shopping platforms. Brands and creators use live commerce in the form of live and shoppable videos to sell their products while shoppers can interact with brands in real-time. In simpler terms, live stream commerce is like a customer watching a livestream event but can shop.

To be successful with live e commerce, you would need certain tools like a live shopping platform, shopping cart integration, and live chat to give your viewers the ultimate user experience. This allows consumers to watch, talk, and shop your products from wherever they are and at any time.

02 Benefits of Ecommerce Live

The e commerce live streaming trend started in China, and spread to other parts of the world quickly. This was back in 2016 when the Chinese retail giant Alibaba launched its live stream shopping event that became an instant success. Within the first 20 minutes, Alibaba had generated over $7.5 billion in transaction value.

Although the same approach had been used by QVC Home Shopping Network years before, the real integration of internet live shopping started with Alibaba. From this success, several notable benefits of e-commerce live streaming can be realized:

1. Sales Acceleration: Live commerce generates sales quicker by exposing brands and products to thousands of viewers in minutes
2. Promotes Better Engagement: With people being 2x more likely to share videos with their friends and families compared to static ads, live commerce generates higher engagement than other forms of content.
3. Encourages Impulse Buying: People are more likely to buy a product when they are involved in an exclusive even for fear of missing out on the limited-time offers.
4. Builds Brand Awareness: Live commerce allows consumers to see the face behind the brand or the influencers pushing the products, which makes them connect more with the brand.

Part 2: Successful Case in Live Online Shopping: Transforming Brands through Engagement

The use of live commerce features has made significant impacts on business industries. From collaboration with influencers to engaging viewers in consultation, the following brands have transformed their engagement through live online shopping:

1. Michael Kors: Fashionable Collaboration Boosts Engagement

Michael Kors partnered with the popular influencer Aimee Song to host a live stream showcasing their new Spring collection. During the ecommerce live streaming event, Aimee styled various looks while offering insights and answering viewers’ questions.

Achievement: The e commerce live streaming event garnered over 1 million views and increased website traffic by 300%. Michael Kors recorded that the sales of featured items surpassed expectations, as the dress that Aimee wore was sold out within minutes.

Lessons Drawn: Collaborations with relatable influencers can drive significant engagement and sales. The live stream event also demonstrated the importance of interactive elements like styling tips and real-time Q&A in fostering connections and building trust with customers.

2. Sephora: Beauty Unboxed with Community Building

Sephora leveraged streaming commerce to host makeup tutorials, product demonstrations, and expert sessions with brands like Fenty Beauty. During the live commerce event, viewers could purchase products directly from the stream and interact with each other via a live chat.

Achievement: The live commerce event boosted Sephora sales by 30% of the featured products. They also saw a 200% rise in engagement on their social media channels, increasing their brand awareness. The live chat fostered a sense of community as viewers could directly share tips and recommendations.

Lessons Drawn: Brands can create a powerful formula for success by combining education, entertainment, and community building. Live streaming e commerce provides valuable product information and real-time interactions that can be used to foster loyalty while building lasting communities.

3. Nike: Live Workouts Drive Brand Advocacy

Nike partnered with professional athletes and trainers to host live workout sessions on their app. The live commerce event allowed viewers to participate in the workouts at home, purchase featured Nike apparel and equipment, and interact with other users.

Achievement: The live workouts event increased app downloads by 40% and sale of features products by 25%. Viewers could actively share their workout experiences during the live stream commerce, creating positive brand buzz and advocating for Nike products.

Lessons Drawn: Live stream commerce can go beyond mere product promotion by offering valuable experiences like workouts. By adding interactive elements and community engagement, sellers can fuel their brand advocacy and create loyal customers.

4. L’Oreal: Personalized Skincare Consultations

L’Oreal launched a live consultation service within its app. The live commerce feature allowed users to connect with dermatologists and beauty advisors for personalized skincare recommendations. They would then purchase recommended products directly from the consultation.

Achievement: The live consultations increased app usage by 50% and grew sales of recommended products by 35%. The e-commerce live-streaming event saw users appreciate the personalized advice they got and a seamless purchasing experience.

Lessons Drawn: Live commerce can be more than entertainment by offering valuable services like consultations. By engaging in personalized experiences, brands can increase customer satisfaction and loyalty, contributing to conversions and repeat purchases.

Part 3: Future Landscape: Live Streaming with AI

The evolution of live commerce is far from over. The next frontier lies in the seamless integration of artificial intelligence (AI), which promises an even more personalized and immersive shopping experience. With features like AI streamers and personalized product recommendations, brands are poised to benefit the most from these developments. Here is a tool that will help you take your live commerce experience to the next level.

01 Integrating Virbo Live for Live Commerce

Virbo Live offers cost-efficient and multilingual AI-driven avatars to boost your viewers’ experience during live shopping. By seamlessly integrating AI streamers into your live commerce events, you can boost your revenue by providing accurate product information and encouraging viewers to make a purchase. The avatars will make your live commerce more engaging, convenient, and interactive.

Advantages of Virbo Live Commerce:

• Continuous 24/7 live commerce broadcasting without interruptions
• Cost-effective streamers with lower personnel and equipment expenses
• Reduced dependence on large human teams
• Seamless language and accent translations to engage a diverse global audience
• Stable and lag-free streaming performance
• Enhanced content safety through AI-driven moderation.

02 Simplified Workflow and Better Viewer Experience with Virbo Live

To get started with Virbo Live, choose an appropriate AI avatar, generate the script, and go live. The process is simple and will take only a few minutes. Here is a detailed step-by-step guide :

Step 1 Create a Live Shopping Rooms

Log into Virbo Live and click “Create a Blank Livestream Room” or select a template from the available options to get started.

Step 2 Choose AI Streamers and Background

Select a virtual streamer from the virtual host library. Customize the avatar and the background to match your brand and live commerce event.

Step 3 Enter Text or Voice

Enter a script or upload your audio for the AI Avatar to seamlessly interact with the viewers. Virbo Live also offers an AI smart scriptwriter and AI translator for automatic script generation.

Step 4 Start Live Streaming

Click Start Live Streaming and connect your AI avatar to your live commerce platform using the OBS OBS software.

Step 5 Interact With the Audience

Activate the Interact With the Audience feature to allow the AI streamer to seamlessly engage your viewers without your involvement.

FAQs about Live Commerce

1. What are the drawbacks of live commerce?

Live commerce allows you to access a wider audience and boost sales revenue, but it comes with a few downsides too. You may have to deal with technical hiccups, poor audio quality, and viewers getting distracted or bored.

2. How do I succeed with live commerce streaming?

To succeed with live commerce streaming, you need to choose the right live shopping platform and keep your viewers engaged with the right content and interactions.

3. What is the difference between regular streaming and live commerce streaming?

Regular streaming involves uploading pre-recorded videos online for viewers to watch at a time of their choosing while live commerce streaming is real-time broadcasting while the video is being recorded.

4. Is live commerce streaming better than video recording?

Yes, live commerce streaming is usually more economical than pre-recorded streaming. It requires less resources and time to produce while keeping the viewers engaged.

Conclusion

Live commerce provides a unique opportunity for brands to reach more audiences and increase their sales revenue. While it has revolutionized online shopping, creating content for live commerce can be expensive and time-consuming. That’s why Virbo Live offers AI streamers to automate live commerce and allow brands to keep their viewers engaged at a lower cost. By leveraging artificial intelligence, you can enhance your viewers’ live shopping experience while getting the best out of the experience.

RTMP Streaming on Instagram: A Comprehensive Tutorial

Professionals and content creators now use different social media platforms for live streaming. There are many big names on these platforms, such as Instagram . Instagram is one of the most-used networks, with over 2 billion monthly active users. Using this live-stream platform is always a plus for companies and individuals.

However, the discussion is about how to stream to Instagram with an RTMP. This detailed guide helps you in using RTMP Instagram for live streaming. Furthermore, you will also learn about a recommended tool that offers AI-powered features for broadcasting.

Part 1. Some Rules and Requirements To Understand Before Live Streaming on Instagram

Like every platform, Instagram has some protocols for broadcasting content to global audiences. Therefore, learning the rules and requirements before going live on Instagram is necessary. First, your account should be at least 30 days old; otherwise, they can restrict your stream.

There is a rule that you can go live for 4 hours per stream without retakes. This length was increased from 60 minutes in the recent update. Also, you can repost a live video on your profile if it is more than 15 minutes long. Instagram allows you to schedule a stream from 1 hour to 90 days in advance.

The initial requirement of Instagram Live RTMP is that your content be respectful and updated. Additionally, you need to set your stream to 1920x1080 resolution on a vertical camera. Meanwhile, Instagram gives leverage on the number of followers so that you can start with minimum viewers. Also, there is no need to have a business account for live streaming.

Part 2. How To Live Stream to Instagram With an RTMP?

Setting high-quality live streams encourages people to tune into your broadcast. For this purpose, you need a seamless encoder like OBS . Unfortunately, Instagram doesn’t officially support third-party encoders. To solve this query, you need an effective solution.

Therefore, the following steps guide streaming on Instagram with an RTMP (Real-Time Messaging Protocol). You will also learn how to set the required parameters in this comprehensive guide:

• Step 1. Start with downloading and launching OBS Studio on your PC. The first thing to do is set up vertical camera dimensions for RTMP Instagram live streaming. To access the settings window, hit the “Settings” option in the “Controls” panel.

• Step 2. Look for the “Video” tab in the “Settings” window that opens. After that, enter “1080x1920” in the “Base (Canvas) Resolution” bar. Similarly, add a “1080x1920” value in the “Output (Scaled) Resolution” bar to set a 9:16 aspect ratio for vertical display. Then, hit the “OK” button to apply these changes to your Instagram streams.

• Step 3. After that, you need to add external sources to the scene. Click on the “+” icon in the “Scenes” panel or rename the scene. Once the scene is created, hit the “+” icon of the “Sources” panel. Then, select the “Video Capture Device” option from the menu and rename the device to your liking. After that, choose the video capture device from the “Device” dropdown and hit the “OK” option. Similarly, you can select the “Audio Input Capture” option to introduce an audio device.

• Step 4. To add text overlays on your stream, hit the “+” icon again in the “Sources” panel. Choose the “Text (GDI+)” option and rename your overlay. On the next window, insert your text in the “Text” box. Then, click the “Select Font” button and choose your required font style and size. Additionally, you can change font color, opacity, alignment, background, and more. After customizing the text, hit the “OK” button to save the overlay in the sources section.

• Step 5. Afterward, select the “Stream” option in the settings window of OBS Studio. Set the “Service” to “Custom” from the dropdown. Then, you need to enter the server and stream key to proceed.

• Step 6. To get the server and stream key, visit rtmp.in on your browser. On the main interface of this Instagram RTMP, hit the “GO LIVE ON INSTAGRAM” widget. Then, it asks you to log in to your Instagram account.

• Step 7. Once you’re logged in, it gives you a stream server URL and Stream key. First, copy the Server link and return to the OBS Studio software. Then, paste the link in the “Server” bar. After that, open the RTMP site again and hit the “Create New Broadcast” option.

You can also give a name to your broadcast in the “Broadcast Title” bar. After creating the broadcast, it shows the “Stream Key,” which you can copy. Then, move again to the OBS Stream setting panel and paste the key in the “Stream Key” bar. Lastly, hit the “Apply” option to save all these settings for your stream.

• Step 8. After getting ready, choose the “Start Streaming” option from the “Controls” panel. It starts your stream with selected parameters. To stop the stream, you can select the “Stop Streaming” option.

Part 3. How To Attract a Better Audience During Live Streaming on Instagram?

OBS Studio is an efficient software but offers limited functionality when it comes to engaging streams. Thus, you need an advanced solution that can help you reach global audiences through live streaming. For this purpose, Wondershare Virbo Live becomes an unsung hero for you. It provides AI-powered functions that help to start creative streams and generate more leads.

Moreover, the handy controls of Wondershare Virbo Live allow you to customize live streams to your requirements. Therefore, you can start streaming for different purposes, such as marketing, brand awareness, and more. Additionally, it allows you to set automatic responses and create a Q&A database to keep your audience engaged. Plus, it allows you to select creative AI avatars with different poses and outfits.

Key Features of Virbo Live

1. You can choose different templates and backgrounds for a stunning streaming appearance.
2. Users can write or generate scripts manually using the AI Smart Script feature. For this, they need to add prompts according to the script’s purpose.
3. This tool helps to translate scripts into multiple languages and accents. Also, you can get dubbed audio in different AI voices.

Simple Guide To Start Live Streaming Using Wondershare Virbo Live

Many live streaming tools exist, but Wondershare Virbo Live provides more controls. Now, the thing is how to create a live stream room with this tool. For this, follow the given steps one by one to start live streaming with Virbo Live:

• Step 1. Visit the Official Site To Create a Stream Room

First,open theofficial website of Wondershare Virbo Live tool on your device. Navigate to the window and hit the “Create Stream Room Now” button. Upon doing that, it takes you inside the main interface of the tool.

Get Started Online Free Download

• Step 2. Advance To Create a Blank Livestream Room

Once you get to the tool’s home screen, select the “Create a Blank Livestream Room” option. Then, you can try different customization features to make your livestream room look stunning.

• Step 3. Customize Your Livestream Template and Background

After that, click on the “Template” tab to explore different templates. Choose a template that suits live streaming needs. Furthermore, open the “Background” tab from the same window to check exciting background options. You can select different backgrounds from variating categories in the same window.

• Step 4. Add Script or Use AI Script Generator

Then, you need to provide the script for translation or dubbing. Select the “Text” given in the left side section for this. It provides a text box to type or paste your script text. Choose the “AI Smart Script” option from the bottom left corner if you don’t have a script. Add prompts there, and it will generate your scripts instantly.

• Step 5. Select Creative AI Avatars According to Requirement

Select the “AI avatars” tab to unveil creative avatars. There is also a whole range of AI avatars to choose from. After selecting the one that suits your motive, you can preview your selected AI avatar before launching the stream.

• Step 6. Start Your Livestream With All Selections

After finalizing all the options, you canproceed to start your stream. Select the “Start livestream” option from the top right corner in the same window.

Conclusion

Conclusively, this article intends to provide information about rules and requirements for live streaming on Instagram. You also learned how to live stream to Instagram with an RTMP like OBS Studio. Tools like Wondershare Virbo Live simplify your live streams with AI integration. Also, you can make your broadcast exciting for viewers by using different interactive elements.

Professionals and content creators now use different social media platforms for live streaming. There are many big names on these platforms, such as Instagram . Instagram is one of the most-used networks, with over 2 billion monthly active users. Using this live-stream platform is always a plus for companies and individuals.

However, the discussion is about how to stream to Instagram with an RTMP. This detailed guide helps you in using RTMP Instagram for live streaming. Furthermore, you will also learn about a recommended tool that offers AI-powered features for broadcasting.

Part 1. Some Rules and Requirements To Understand Before Live Streaming on Instagram

Like every platform, Instagram has some protocols for broadcasting content to global audiences. Therefore, learning the rules and requirements before going live on Instagram is necessary. First, your account should be at least 30 days old; otherwise, they can restrict your stream.

There is a rule that you can go live for 4 hours per stream without retakes. This length was increased from 60 minutes in the recent update. Also, you can repost a live video on your profile if it is more than 15 minutes long. Instagram allows you to schedule a stream from 1 hour to 90 days in advance.

The initial requirement of Instagram Live RTMP is that your content be respectful and updated. Additionally, you need to set your stream to 1920x1080 resolution on a vertical camera. Meanwhile, Instagram gives leverage on the number of followers so that you can start with minimum viewers. Also, there is no need to have a business account for live streaming.

Part 2. How To Live Stream to Instagram With an RTMP?

Setting high-quality live streams encourages people to tune into your broadcast. For this purpose, you need a seamless encoder like OBS . Unfortunately, Instagram doesn’t officially support third-party encoders. To solve this query, you need an effective solution.

Therefore, the following steps guide streaming on Instagram with an RTMP (Real-Time Messaging Protocol). You will also learn how to set the required parameters in this comprehensive guide:

• Step 1. Start with downloading and launching OBS Studio on your PC. The first thing to do is set up vertical camera dimensions for RTMP Instagram live streaming. To access the settings window, hit the “Settings” option in the “Controls” panel.

• Step 2. Look for the “Video” tab in the “Settings” window that opens. After that, enter “1080x1920” in the “Base (Canvas) Resolution” bar. Similarly, add a “1080x1920” value in the “Output (Scaled) Resolution” bar to set a 9:16 aspect ratio for vertical display. Then, hit the “OK” button to apply these changes to your Instagram streams.

• Step 3. After that, you need to add external sources to the scene. Click on the “+” icon in the “Scenes” panel or rename the scene. Once the scene is created, hit the “+” icon of the “Sources” panel. Then, select the “Video Capture Device” option from the menu and rename the device to your liking. After that, choose the video capture device from the “Device” dropdown and hit the “OK” option. Similarly, you can select the “Audio Input Capture” option to introduce an audio device.

• Step 4. To add text overlays on your stream, hit the “+” icon again in the “Sources” panel. Choose the “Text (GDI+)” option and rename your overlay. On the next window, insert your text in the “Text” box. Then, click the “Select Font” button and choose your required font style and size. Additionally, you can change font color, opacity, alignment, background, and more. After customizing the text, hit the “OK” button to save the overlay in the sources section.

• Step 5. Afterward, select the “Stream” option in the settings window of OBS Studio. Set the “Service” to “Custom” from the dropdown. Then, you need to enter the server and stream key to proceed.

• Step 6. To get the server and stream key, visit rtmp.in on your browser. On the main interface of this Instagram RTMP, hit the “GO LIVE ON INSTAGRAM” widget. Then, it asks you to log in to your Instagram account.

• Step 7. Once you’re logged in, it gives you a stream server URL and Stream key. First, copy the Server link and return to the OBS Studio software. Then, paste the link in the “Server” bar. After that, open the RTMP site again and hit the “Create New Broadcast” option.

You can also give a name to your broadcast in the “Broadcast Title” bar. After creating the broadcast, it shows the “Stream Key,” which you can copy. Then, move again to the OBS Stream setting panel and paste the key in the “Stream Key” bar. Lastly, hit the “Apply” option to save all these settings for your stream.

• Step 8. After getting ready, choose the “Start Streaming” option from the “Controls” panel. It starts your stream with selected parameters. To stop the stream, you can select the “Stop Streaming” option.

Part 3. How To Attract a Better Audience During Live Streaming on Instagram?

OBS Studio is an efficient software but offers limited functionality when it comes to engaging streams. Thus, you need an advanced solution that can help you reach global audiences through live streaming. For this purpose, Wondershare Virbo Live becomes an unsung hero for you. It provides AI-powered functions that help to start creative streams and generate more leads.

Moreover, the handy controls of Wondershare Virbo Live allow you to customize live streams to your requirements. Therefore, you can start streaming for different purposes, such as marketing, brand awareness, and more. Additionally, it allows you to set automatic responses and create a Q&A database to keep your audience engaged. Plus, it allows you to select creative AI avatars with different poses and outfits.

Key Features of Virbo Live

1. You can choose different templates and backgrounds for a stunning streaming appearance.
2. Users can write or generate scripts manually using the AI Smart Script feature. For this, they need to add prompts according to the script’s purpose.
3. This tool helps to translate scripts into multiple languages and accents. Also, you can get dubbed audio in different AI voices.

Simple Guide To Start Live Streaming Using Wondershare Virbo Live

Many live streaming tools exist, but Wondershare Virbo Live provides more controls. Now, the thing is how to create a live stream room with this tool. For this, follow the given steps one by one to start live streaming with Virbo Live:

• Step 1. Visit the Official Site To Create a Stream Room

First,open theofficial website of Wondershare Virbo Live tool on your device. Navigate to the window and hit the “Create Stream Room Now” button. Upon doing that, it takes you inside the main interface of the tool.

Get Started Online Free Download

• Step 2. Advance To Create a Blank Livestream Room

Once you get to the tool’s home screen, select the “Create a Blank Livestream Room” option. Then, you can try different customization features to make your livestream room look stunning.

• Step 3. Customize Your Livestream Template and Background

After that, click on the “Template” tab to explore different templates. Choose a template that suits live streaming needs. Furthermore, open the “Background” tab from the same window to check exciting background options. You can select different backgrounds from variating categories in the same window.

• Step 4. Add Script or Use AI Script Generator

Then, you need to provide the script for translation or dubbing. Select the “Text” given in the left side section for this. It provides a text box to type or paste your script text. Choose the “AI Smart Script” option from the bottom left corner if you don’t have a script. Add prompts there, and it will generate your scripts instantly.

• Step 5. Select Creative AI Avatars According to Requirement

Select the “AI avatars” tab to unveil creative avatars. There is also a whole range of AI avatars to choose from. After selecting the one that suits your motive, you can preview your selected AI avatar before launching the stream.

• Step 6. Start Your Livestream With All Selections

After finalizing all the options, you canproceed to start your stream. Select the “Start livestream” option from the top right corner in the same window.

Conclusion

Conclusively, this article intends to provide information about rules and requirements for live streaming on Instagram. You also learned how to live stream to Instagram with an RTMP like OBS Studio. Tools like Wondershare Virbo Live simplify your live streams with AI integration. Also, you can make your broadcast exciting for viewers by using different interactive elements.

Best Live Streaming Platforms To Engage Audiences and Increase Viewership

Today, there are lots of live-streaming sites for different needs and likes. Each of them has unique features that make them different in the market. Plus, each offers different functionalities as they can be used for gaming, fun, and learning.

Read this article to explore the best live-streaming websites based on their functionalities. This insight will help you choose the best one that fits your preferences and requirements.

Part 1. Recognizing the Different Types of Live Streaming Platforms

As live streaming is getting popular, people now watch videos online for entertainment. In addition to fun, the top live-streaming platforms are used in many different areas like entertainment and education. Let us recognize these types and what makes them separate to understand them better:

1. Live Shopping Streaming Platforms

The online places to shop while watching live videos are called live shopping streaming platforms. Through such shopping streams, sellers can directly interact with the buyers to generate revenue.

2. Music and Podcast Streaming Platforms

These are websites or apps where you can listen to music and podcasts. You can make playlists and explore different types of audio content on these streaming sites.

3. Live Gaming Streaming Platforms

For people who love video games, these live-streaming sites are perfect. Game lovers can watch their favorite streamers play games live and have a chat with them.

4. Live TV Series Streaming Platforms

With these platforms, you can watch your favorite TV shows live or catch up on episodes you missed. Plus, they can work like regular TV, but you can watch online without cable.

5. Live Sports Streaming Platforms

If you’re a sports fan, these top live-streaming sites are fit for you. They show live sports events worldwide, so you can watch games in real-time.

Part 2. The Best Live Shopping Live Streaming Platform in 2024

Let’s understand what live shopping is before discussing the best live-streaming websites . Live shopping combines fun and entertainment with online shopping. You can see products showcased in real time and chat with the hosts. This section will discuss the top live shopping sites and see what makes them stand out.

1. TikTok Shop

If you are a TikTok enthusiast, you can shop here without leaving the app. It is built right into the platform to let brands connect with people in a fun way. Sellers can sell things and talk to their customers in one place.

2. Facebook Live

Facebook Live lets businesses talk to their followers right away. Plus, going live on your Facebook Page helps more people see your brand. Other than that, the features of live polls and featured links make the conversation enjoyable.

Make Impressive Live Streaming Content With Wondershare Virbo Live

Using the power of live streaming is essential to maximize revenue in this competitive e-commerce market. With the emergence of many live shopping platforms, it is vital to make your content stand out. To do so, Wondershare Virbo Live can help you create professional live-stream videos to sell products on any platform. It simplifies the setup of your live stream selling system with special tools.

Unlike other platforms, you can stream your live videos on multiple platforms at once to reach more people. Also, its AI script generation feature saves time and keeps your audience engaged with targeted speech. The platform operates directly from the cloud, eliminating the need for downloads. Users can also utilize the platform’s AI-driven avatars to host live shopping events.

Key Features of Wondershare Virbo Live

1. AI Avatars: Wondershare Virbo Live offers AI avatars that speak multiple languages to appeal to a diverse global audience.
2. Support For Variety of Languages: It supports languages like English, Chinese, French, German, and Japanese. This versatility makes it easier for viewers worldwide to understand your content.
3. Q&A Library: The customized Q&A dataset allows you to tackle customer queries instantly.

Steps of Creating a Stream Room for Live Shopping on Wondershare Virbo Live

Creating a specific stream room is simple and easy to follow. Here is the step-by-step guide to carry out the process using Wondershare Virbo Live:

• Step 1. Open the Tool and Make a Blank Livestream Room

First, visit the tool’s official website through your desired web browser. To make a compelling video for live shopping, click the “Create Stream Room Now” button. The tool will proceed with the process on a new window. Select “Create a Blank Livestream Room” at the top to access a range of features.

Get Started Online Free Download

• Step 2. Give Prompt to Virbo To Generate AI Script

With a new window opened, browse the page and press the “AI Smart Script” button. This action opens a dialogue box and allows you to input the details of the product you’re going to sell. Add the product name, key features, and promotional information. Then, select the language and style to engage with the target audience. Later, hit the “Generate” button and use this AI-generated script for marketing.

• Step 3. Customize AI Streamers and Background Before Live Shopping

Afterward, choose one of the available avatars by clicking on the “AI Avatars” tab. Plus, you can adjust the appearance in the “Background” tab. After finalizing the setup, click the “Start livestream” button at the top right corner and start live selling.

Part 3. The Best Game Streaming Platform To Use in 2024

Gamers can now stream while playing video games to earn a hefty amount. As gaming improves, picking the right streaming platform becomes super important. The following are the best live-streaming websites for gamers who want to give audiences an engaging experience.

1. BIGO Live

If you want to show off your gaming skills, BIGO Live should be your preferred choice. It allows you to chat with viewers and grow a fanbase with plenty of opportunities to improve. Gamers can livestream their gameplay and join virtual events with its packed features.

2. Twitch

Twitch is a well-known gaming platform loved by gamers worldwide. The forum has everything from live gameplay to eSports tournaments and gaming discussions. It boasts a vast selection of gaming content and a vibrant community. Users can enjoy its customizable streaming options to discover new content.

Part 4. The Best Music and Podcast Streaming Platforms in 2024

The emerging online stream sites have changed how we listen to music and podcasts. Now, we can listen to songs and shows whenever and wherever we are. Therefore, let’s pick the one that’s best for us to keep up with the latest audio content.

1. Spotify

People all over the world love Spotify because it is friendly and gives suggestions that suit their tastes. It has lots of songs, albums, playlists, and podcasts to choose from. You can find new music, make your playlists, and listen offline.

2. YouTube

You can get entertained with YouTube Music by listening to different audio creators. It has a massive library of content, including stuff made by users and official releases. You can find music and podcasts in categories including new releases, trending, long listening, and more.

Click here

Part 5. The Best TV Streaming Platform for Entertainment Purposes

Users can watch lots of shows and movies online with services like Netflix. Various streaming platforms are available, so it’s essential to find the one with what you like. Let’s find out which ones are the best for watching TV in today’s digital world:

1. Tubi TV

Tubi is the largest free live-streaming video website for TV shows and movies in the US. It has a wide range of content, from classic movies to popular TV series. You can browse your desired show by either genre or through specific titles.

2. Popcorn Flix

Popcorn Flix offers free live TV streams and over 1500 full-length movies for viewing on all your devices. It features a variety of genres like spotlight films, comedies, and horror movies. The video quality is decent at 720p HD, which is suitable for watching TV shows.

Part 6. The Best Live Sports Streaming Platform in 2024

For the best sports streaming platform, we should consider the video quality and what games they offer. In the following section, you’ll find the best options for watching sports live:

1. ESPN+

ESPN provides extensive coverage of various sports worldwide. You can benefit from its live streaming capabilities across devices and exclusive content like ESPN Originals. It updates you with comprehensive sports news and analysis to provide the best viewing experiences.

2. Watchsports

Watchsports is the premier sports streaming platform with popular and niche sports. You can watch live games and on-demand highlights for mainstream leagues or international competitions. The variety of games available across Watchsports makes it a good yet simple option for streaming content.

Conclusion

We conclude that each live-streaming site has its unique features for different interests. As mentioned in the article, streaming sites are available for game, music, and sports lovers. Moreover, with the increasing trend of online shopping, live shopping platforms are also introduced in the market. But if you want to optimize live streams on many platforms, Wondershare Virbo Live is the best choice.

Today, there are lots of live-streaming sites for different needs and likes. Each of them has unique features that make them different in the market. Plus, each offers different functionalities as they can be used for gaming, fun, and learning.

Read this article to explore the best live-streaming websites based on their functionalities. This insight will help you choose the best one that fits your preferences and requirements.

Part 1. Recognizing the Different Types of Live Streaming Platforms

As live streaming is getting popular, people now watch videos online for entertainment. In addition to fun, the top live-streaming platforms are used in many different areas like entertainment and education. Let us recognize these types and what makes them separate to understand them better:

1. Live Shopping Streaming Platforms

The online places to shop while watching live videos are called live shopping streaming platforms. Through such shopping streams, sellers can directly interact with the buyers to generate revenue.

2. Music and Podcast Streaming Platforms

These are websites or apps where you can listen to music and podcasts. You can make playlists and explore different types of audio content on these streaming sites.

3. Live Gaming Streaming Platforms

For people who love video games, these live-streaming sites are perfect. Game lovers can watch their favorite streamers play games live and have a chat with them.

4. Live TV Series Streaming Platforms

With these platforms, you can watch your favorite TV shows live or catch up on episodes you missed. Plus, they can work like regular TV, but you can watch online without cable.

5. Live Sports Streaming Platforms

If you’re a sports fan, these top live-streaming sites are fit for you. They show live sports events worldwide, so you can watch games in real-time.

Part 2. The Best Live Shopping Live Streaming Platform in 2024

Let’s understand what live shopping is before discussing the best live-streaming websites . Live shopping combines fun and entertainment with online shopping. You can see products showcased in real time and chat with the hosts. This section will discuss the top live shopping sites and see what makes them stand out.

1. TikTok Shop

If you are a TikTok enthusiast, you can shop here without leaving the app. It is built right into the platform to let brands connect with people in a fun way. Sellers can sell things and talk to their customers in one place.

2. Facebook Live

Facebook Live lets businesses talk to their followers right away. Plus, going live on your Facebook Page helps more people see your brand. Other than that, the features of live polls and featured links make the conversation enjoyable.

Make Impressive Live Streaming Content With Wondershare Virbo Live

Using the power of live streaming is essential to maximize revenue in this competitive e-commerce market. With the emergence of many live shopping platforms, it is vital to make your content stand out. To do so, Wondershare Virbo Live can help you create professional live-stream videos to sell products on any platform. It simplifies the setup of your live stream selling system with special tools.

Unlike other platforms, you can stream your live videos on multiple platforms at once to reach more people. Also, its AI script generation feature saves time and keeps your audience engaged with targeted speech. The platform operates directly from the cloud, eliminating the need for downloads. Users can also utilize the platform’s AI-driven avatars to host live shopping events.

Key Features of Wondershare Virbo Live

1. AI Avatars: Wondershare Virbo Live offers AI avatars that speak multiple languages to appeal to a diverse global audience.
2. Support For Variety of Languages: It supports languages like English, Chinese, French, German, and Japanese. This versatility makes it easier for viewers worldwide to understand your content.
3. Q&A Library: The customized Q&A dataset allows you to tackle customer queries instantly.

Steps of Creating a Stream Room for Live Shopping on Wondershare Virbo Live

Creating a specific stream room is simple and easy to follow. Here is the step-by-step guide to carry out the process using Wondershare Virbo Live:

• Step 1. Open the Tool and Make a Blank Livestream Room

First, visit the tool’s official website through your desired web browser. To make a compelling video for live shopping, click the “Create Stream Room Now” button. The tool will proceed with the process on a new window. Select “Create a Blank Livestream Room” at the top to access a range of features.

Get Started Online Free Download

• Step 2. Give Prompt to Virbo To Generate AI Script

With a new window opened, browse the page and press the “AI Smart Script” button. This action opens a dialogue box and allows you to input the details of the product you’re going to sell. Add the product name, key features, and promotional information. Then, select the language and style to engage with the target audience. Later, hit the “Generate” button and use this AI-generated script for marketing.

• Step 3. Customize AI Streamers and Background Before Live Shopping

Afterward, choose one of the available avatars by clicking on the “AI Avatars” tab. Plus, you can adjust the appearance in the “Background” tab. After finalizing the setup, click the “Start livestream” button at the top right corner and start live selling.

Part 3. The Best Game Streaming Platform To Use in 2024

Gamers can now stream while playing video games to earn a hefty amount. As gaming improves, picking the right streaming platform becomes super important. The following are the best live-streaming websites for gamers who want to give audiences an engaging experience.

1. BIGO Live

If you want to show off your gaming skills, BIGO Live should be your preferred choice. It allows you to chat with viewers and grow a fanbase with plenty of opportunities to improve. Gamers can livestream their gameplay and join virtual events with its packed features.

2. Twitch

Twitch is a well-known gaming platform loved by gamers worldwide. The forum has everything from live gameplay to eSports tournaments and gaming discussions. It boasts a vast selection of gaming content and a vibrant community. Users can enjoy its customizable streaming options to discover new content.

Part 4. The Best Music and Podcast Streaming Platforms in 2024

The emerging online stream sites have changed how we listen to music and podcasts. Now, we can listen to songs and shows whenever and wherever we are. Therefore, let’s pick the one that’s best for us to keep up with the latest audio content.

1. Spotify

People all over the world love Spotify because it is friendly and gives suggestions that suit their tastes. It has lots of songs, albums, playlists, and podcasts to choose from. You can find new music, make your playlists, and listen offline.

2. YouTube

You can get entertained with YouTube Music by listening to different audio creators. It has a massive library of content, including stuff made by users and official releases. You can find music and podcasts in categories including new releases, trending, long listening, and more.

Part 5. The Best TV Streaming Platform for Entertainment Purposes

Users can watch lots of shows and movies online with services like Netflix. Various streaming platforms are available, so it’s essential to find the one with what you like. Let’s find out which ones are the best for watching TV in today’s digital world:

1. Tubi TV

Tubi is the largest free live-streaming video website for TV shows and movies in the US. It has a wide range of content, from classic movies to popular TV series. You can browse your desired show by either genre or through specific titles.

2. Popcorn Flix

Popcorn Flix offers free live TV streams and over 1500 full-length movies for viewing on all your devices. It features a variety of genres like spotlight films, comedies, and horror movies. The video quality is decent at 720p HD, which is suitable for watching TV shows.

Part 6. The Best Live Sports Streaming Platform in 2024

For the best sports streaming platform, we should consider the video quality and what games they offer. In the following section, you’ll find the best options for watching sports live:

1. ESPN+

ESPN provides extensive coverage of various sports worldwide. You can benefit from its live streaming capabilities across devices and exclusive content like ESPN Originals. It updates you with comprehensive sports news and analysis to provide the best viewing experiences.

2. Watchsports

Watchsports is the premier sports streaming platform with popular and niche sports. You can watch live games and on-demand highlights for mainstream leagues or international competitions. The variety of games available across Watchsports makes it a good yet simple option for streaming content.

Conclusion

We conclude that each live-streaming site has its unique features for different interests. As mentioned in the article, streaming sites are available for game, music, and sports lovers. Moreover, with the increasing trend of online shopping, live shopping platforms are also introduced in the market. But if you want to optimize live streams on many platforms, Wondershare Virbo Live is the best choice.

Maximize Your User Engagement With Instagram Live Shopping: Expert Tips

The live shopping feature gained popularity in 2016 as it changed the online shopping experience. This feature offered a worthwhile experience for customers in the online market. It represented itself as where they engage with products and features in real-time.

With its rising popularity, Instagram live shopping on Instagram helped businesses showcase their brands. It helped them connect with their customers through interactive mediums. Despite that, the developers had to stop the live selling feature on Instagram**.** This article will explain more about it.

Part 1. Instagram Live Shopping: Things Users Need To Know

Businesses on Instagram used to utilize live broadcasts to sell products directly from the app. It allows them to interact with viewers and drive real-time engagement. Instagram live shopping allowed people to save videos so customers could shop after the broadcast. Using this feature helped companies humanize their brand by telling stories.

According to a report , many Instagram users shopped weekly on the platform. They utilized many features like shopping tags and the “Shop” tab. However, Instagram stopped supporting live shopping on March 16, 2023. It was decided so that Instagram could focus more on other features of their application.

Reason for Discontinuing Live Shopping Feature

Live shopping on Instagram depends on the product quality. About 55% of the customers reported having this issue with live shopping. There are various other drawbacks to Instagram’s live selling feature, which are provided as follows:

1. More Focus on Other Features: Instagram wanted to focus on other app features. For this reason, they discontinued live shopping, which required utmost attention.
2. Declining Engagement: After the pandemic, online users became less engaged with livestream shopping. So, Instagram shifted its focus to the Reels feature.
3. Customer Feedback: The comments and suggestions on the live streams demanded improvements. Also, the live-selling Instagram feature did not bear positive comments from the customers.
4. Lack of Communication: Sometimes, the online team cannot properly communicate with customers. The lack of communication causes confusion and dissatisfaction among customers.
5. Limited Availability: The live shopping Instagram feature had geographical limitations. Various brands couldn’t provide their customers with their products in different places. Moreover, such conditions limit customer access and bring negative comments.

Part 2. Wondershare Virbo Live: Enhance Your Livestreaming Selling Experience

Users can still live stream even if the selling live on Instagram no longer exists. If you want to provide a seamless shopping experience, Instagram is not the only platform. You can access many live stream platforms like Twitch, YouTube, and Facebook. However, it is also challenging to create compelling livestream content. That is why Wondershare Virbo Live is the perfect live-stream video development software.

This tool provides you with an AI content generator that gives an engaging script for streams. There is also an issue with how some tools fail to provide the necessary features for live streaming. Wondershare Virbo Live solves this issue with realistic avatars, 20+ languages, 120+ voices, and more. Also, it is compatible with major platforms like YouTube, TikTok, Twitch, and more for live streaming.

Highlighting Features of Wondershare Virbo Live

1. Wondershare Virbo Live can help streamers reach a global audience with the AI translation feature. This can increase a broad live-streaming shopping experience for customers.
2. You can set up a customizable Q&A session for an interactive experience. It allows you to connect with your audience for their feedback and suggestions.
3. There is no need to download the software as it lets you operate online. It provides work flexibility and management with this tool’s cloud-based operation.
4. If you want to elevate your content, Virbo Live provides AI avatars that can attract others. There are various poses, ethnicities, and attire of avatars for your live stream.

Get Started Online Free Download

Steps on Creating a Live Streaming Room With Wondershare Virbo

Wondershare Virbo Live is the perfect alternative to Instagram live-stream shopping. People feel encouraged to use this AI tool as it allows them to film perfect live streams. Now, let’s delve into the steps that will guide you to create a perfect live stream:

• Step 1. Access Live Streaming Tool To Create a Room

Open Wondershare Virbo Live’s browser page on your device and continue to select the “Create Stream Room Now” button. As it opens a new window, look for the “Create a Blank Livestream Room” under the “Home” section. Select any template from the options provided at the bottom if you wish to quickly create a live stream room.

Get Started Online Free Download

• Step 2. Pick the Perfect AI Avatar for the Live Stream

Once the new window opens on your browser, click the “AI avatars” option on the top toolbar. From the drop-down menu, choose any avatar according to your preference. You can select different poses, attires, and ethnicities of avatars from the given option. When picked, it will appear on the right side of your screen.

• Step 3. Adjust Background Settings and Include Stickers

Now, hit the “Background” tab from the top toolbar option. Pick one background from the available categories to match your Livestream background and avatar. You can navigate to the “Stickers” tab to select the sticker representing your live selling motive.

• Step 4. Generate AI Script and Insert Text

After you’re done with the basic adjustments, go to the text box on the left side of the screen. You can write a script for your live stream or use the AI-assorted feature here. On the same side, tap the “AI Smart Script” button at the bottom left side of the screen. When a small window opens, write the product name, features, and promotions offered. Pick a language or style and hit the “Generate” button for script generation.

• Step 5. Start Livestreaming Your Content Through Virbo Live

When satisfied with your avatar, background, and script settings, begin the live streaming. From the top right side of the screen, click the “Start livestream” button.

Part 3. The Right Ways To Promote Your Brand for Effective Instagram Live Shopping

As we know, no Instagram live shoppingfeature is available for streamers. However, they can use different tips to promote their brand on Instagram and other livestreams. To create an effective livestream video, you should consider proper planning. In the given section, we’ll look at what key tips are essential for you to become a successful seller:

1. Write High-Quality Live Stream Content

Before selling on Instagram Live, you need a solid live-streaming plan. Users should prepare a quality script that involves information about the product. Also, ensure the content is concise, to the point, and captivating.

2. Create Interactive Online Q&A Sessions

An important tip for a successful live shopping Instagram session is customer interaction. This involves holding a live Q&A session to get valuable insight. You can use this information to understand their preferences and interests.

3. Give Sneak Peaks of New Products

You can also provide the audience with various sneak peeks of your product. This builds up anticipation in the audience and marks you as an excellent seller. Also, you can showcase teasers and reveal specific features of your product.

4. Provide Demonstrations and How-To Video Content

Another important tip for live selling on Instagram is product demo video clips. In these videos, you can illustrate the product’s function, usage, and benefits. Moreover, sellers can provide step-by-step guides via links that empower them to buy.

5. Collaborate and Promote Product Through Online Creators

Finally, set your stage by collaborating with various Instagram influencers and content creators. You can partner with different brands and give them sponsored content and more. This will increase your brand revenue and visibility and drive sales.

Conclusion

As mentioned before, selling on Instagram Live has been discontinued in 2023. However, there are still live-streaming platforms available in the market. We looked at various tips to help you achieve the perfect seller live stream. Among the tips, we recommend you utilize Wondershare Virbo Live , an ideal place to start. You can take your brand to the next with Virbo Live’s live-streaming features.

The live shopping feature gained popularity in 2016 as it changed the online shopping experience. This feature offered a worthwhile experience for customers in the online market. It represented itself as where they engage with products and features in real-time.

With its rising popularity, Instagram live shopping on Instagram helped businesses showcase their brands. It helped them connect with their customers through interactive mediums. Despite that, the developers had to stop the live selling feature on Instagram**.** This article will explain more about it.

Part 1. Instagram Live Shopping: Things Users Need To Know

Businesses on Instagram used to utilize live broadcasts to sell products directly from the app. It allows them to interact with viewers and drive real-time engagement. Instagram live shopping allowed people to save videos so customers could shop after the broadcast. Using this feature helped companies humanize their brand by telling stories.

According to a report , many Instagram users shopped weekly on the platform. They utilized many features like shopping tags and the “Shop” tab. However, Instagram stopped supporting live shopping on March 16, 2023. It was decided so that Instagram could focus more on other features of their application.

Reason for Discontinuing Live Shopping Feature

Live shopping on Instagram depends on the product quality. About 55% of the customers reported having this issue with live shopping. There are various other drawbacks to Instagram’s live selling feature, which are provided as follows:

1. More Focus on Other Features: Instagram wanted to focus on other app features. For this reason, they discontinued live shopping, which required utmost attention.
2. Declining Engagement: After the pandemic, online users became less engaged with livestream shopping. So, Instagram shifted its focus to the Reels feature.
3. Customer Feedback: The comments and suggestions on the live streams demanded improvements. Also, the live-selling Instagram feature did not bear positive comments from the customers.
4. Lack of Communication: Sometimes, the online team cannot properly communicate with customers. The lack of communication causes confusion and dissatisfaction among customers.
5. Limited Availability: The live shopping Instagram feature had geographical limitations. Various brands couldn’t provide their customers with their products in different places. Moreover, such conditions limit customer access and bring negative comments.

Part 2. Wondershare Virbo Live: Enhance Your Livestreaming Selling Experience

Users can still live stream even if the selling live on Instagram no longer exists. If you want to provide a seamless shopping experience, Instagram is not the only platform. You can access many live stream platforms like Twitch, YouTube, and Facebook. However, it is also challenging to create compelling livestream content. That is why Wondershare Virbo Live is the perfect live-stream video development software.

This tool provides you with an AI content generator that gives an engaging script for streams. There is also an issue with how some tools fail to provide the necessary features for live streaming. Wondershare Virbo Live solves this issue with realistic avatars, 20+ languages, 120+ voices, and more. Also, it is compatible with major platforms like YouTube, TikTok, Twitch, and more for live streaming.

Highlighting Features of Wondershare Virbo Live

1. Wondershare Virbo Live can help streamers reach a global audience with the AI translation feature. This can increase a broad live-streaming shopping experience for customers.
2. You can set up a customizable Q&A session for an interactive experience. It allows you to connect with your audience for their feedback and suggestions.
3. There is no need to download the software as it lets you operate online. It provides work flexibility and management with this tool’s cloud-based operation.
4. If you want to elevate your content, Virbo Live provides AI avatars that can attract others. There are various poses, ethnicities, and attire of avatars for your live stream.

Get Started Online Free Download

Steps on Creating a Live Streaming Room With Wondershare Virbo

Wondershare Virbo Live is the perfect alternative to Instagram live-stream shopping. People feel encouraged to use this AI tool as it allows them to film perfect live streams. Now, let’s delve into the steps that will guide you to create a perfect live stream:

• Step 1. Access Live Streaming Tool To Create a Room

Open Wondershare Virbo Live’s browser page on your device and continue to select the “Create Stream Room Now” button. As it opens a new window, look for the “Create a Blank Livestream Room” under the “Home” section. Select any template from the options provided at the bottom if you wish to quickly create a live stream room.

Get Started Online Free Download

• Step 2. Pick the Perfect AI Avatar for the Live Stream

Once the new window opens on your browser, click the “AI avatars” option on the top toolbar. From the drop-down menu, choose any avatar according to your preference. You can select different poses, attires, and ethnicities of avatars from the given option. When picked, it will appear on the right side of your screen.

• Step 3. Adjust Background Settings and Include Stickers

Now, hit the “Background” tab from the top toolbar option. Pick one background from the available categories to match your Livestream background and avatar. You can navigate to the “Stickers” tab to select the sticker representing your live selling motive.

• Step 4. Generate AI Script and Insert Text

After you’re done with the basic adjustments, go to the text box on the left side of the screen. You can write a script for your live stream or use the AI-assorted feature here. On the same side, tap the “AI Smart Script” button at the bottom left side of the screen. When a small window opens, write the product name, features, and promotions offered. Pick a language or style and hit the “Generate” button for script generation.

• Step 5. Start Livestreaming Your Content Through Virbo Live

When satisfied with your avatar, background, and script settings, begin the live streaming. From the top right side of the screen, click the “Start livestream” button.

Part 3. The Right Ways To Promote Your Brand for Effective Instagram Live Shopping

As we know, no Instagram live shoppingfeature is available for streamers. However, they can use different tips to promote their brand on Instagram and other livestreams. To create an effective livestream video, you should consider proper planning. In the given section, we’ll look at what key tips are essential for you to become a successful seller:

1. Write High-Quality Live Stream Content

Before selling on Instagram Live, you need a solid live-streaming plan. Users should prepare a quality script that involves information about the product. Also, ensure the content is concise, to the point, and captivating.

2. Create Interactive Online Q&A Sessions

An important tip for a successful live shopping Instagram session is customer interaction. This involves holding a live Q&A session to get valuable insight. You can use this information to understand their preferences and interests.

3. Give Sneak Peaks of New Products

You can also provide the audience with various sneak peeks of your product. This builds up anticipation in the audience and marks you as an excellent seller. Also, you can showcase teasers and reveal specific features of your product.

4. Provide Demonstrations and How-To Video Content

Another important tip for live selling on Instagram is product demo video clips. In these videos, you can illustrate the product’s function, usage, and benefits. Moreover, sellers can provide step-by-step guides via links that empower them to buy.

5. Collaborate and Promote Product Through Online Creators

Finally, set your stage by collaborating with various Instagram influencers and content creators. You can partner with different brands and give them sponsored content and more. This will increase your brand revenue and visibility and drive sales.

Conclusion

As mentioned before, selling on Instagram Live has been discontinued in 2023. However, there are still live-streaming platforms available in the market. We looked at various tips to help you achieve the perfect seller live stream. Among the tips, we recommend you utilize Wondershare Virbo Live , an ideal place to start. You can take your brand to the next with Virbo Live’s live-streaming features.

How To Perform a Successful Streaming on Twitch

Live streaming has become a regular source of enjoyment for many people in recent years, especially on a platform like Twitch. In the first quarter of 2023 alone, Twitch users watched over 5.3 billion hours of video.

If you’re a content creator, you should definitely consider leveraging this power of Twitch video streaming, as it tends to have higher levels of engagement compared to pre-recorded content. But with so many Twitch streamers out there, standing out from the crowd can be challenging.

If you’re new to the scene, we can help you start your Twitch streaming journey off right with the right gear and some useful tips.

Part 1: Essential Preparations Before Beginning Your Twitch Streaming Journey

Whether you’re playing games, hosting events, or just chatting, streaming on Twitch is an exciting and rewarding way to engage with your audience in real-time. But to do well on Twitch, you need to prepare properly so your viewers can enjoy watching your content.

To start streaming on Twitch, here’s what you’ll need:

Twitch Streaming Software

First, you need to download streaming software for your Twitch video streaming. OBS Studio is the popular one, but Twitch has released its Twitch Studio, which is more beginner-friendly.

1. OBS Studio

OBS Studio is a free streaming software that works on any device. You can use it to make your Twitch streams live more attractive by adding alerts, creating starting screens, and using different audio and video sources.

1. Twitch Studio

Twitch Studio is the official free streaming application developed to simplify the streaming process for new streamers on Twitch. It offers an intuitive interface and pre-made scenes designed to streamline the user experience.

Streaming equipment

1. A device to stream from

To kickstart your Twitch streaming journey, the first step you need to take is selecting the device from which you’ll broadcast. You can use your desktop, mobile phone, or gaming console. Your choice will depend on your existing equipment and the nature of your intended content.

If you plan to make gaming content for your Twitch Live, we recommend using a PC with these specifications:

• CPU

When streaming and gaming, it’s crucial to have a powerful CPU to minimize lagging. The number of cores in a CPU determines its processing power, ranging from dual to eight cores. Some good options to consider are the AMD Ryzen 9 5900X, Intel i9 – 12900K, or the more budget-friendly Intel Core i5-12400.

• GPU or graphic cards

Nvidia RTX graphics cards come equipped with built-in hardware encoders, which can lighten the CPU’s workload when used with OBS Studio. Alternatively, you can consider the Radeon RX 570 and the GeForce GTX 1660 Ti for quality GPU options.

1. Microphone

Although you might get by using a gaming headset’s built-in microphone for a bit, it’s better to invest in a standalone mic from the start. Some top microphone options for Twitch streaming include the Elgato Wave:3, HyperX QuadCast S, Audio-Technica AT2020, Razer Seiren Mini, and Blue Yeti X.

1. Webcam

If your Twitch stream content involves showcasing your reactions or facial expressions, investing in a camera is a wise choice. Webcams are convenient as they can easily connect to your computer or laptop.

You can consider some popular webcam choices like the Logitech HD Pro C920, Logitech StreamCam, Logitech BRIO, Microsoft LifeCam HD-3000, and Razer Kiyo.

Understanding Twitch Streaming Rules

Aside from preparing your streaming gear, you must also understand Twitch streaming rules to avoid any potential violations that could result in penalties or even suspension of your account. Twitch’s community guidelines cover a wide range of topics, including harassment, hate speech, copyright infringement, and mature content. You can read the full Twitch streaming rules here .

Part 2: Comprehensive Guide To Stream Live on PC, Mac, or Smartphone on Twitch

Once you’ve gathered all the necessary equipment, you can proceed with the following steps to start your Twitch stream.

How to stream Twitch live on PC or Mac

Step 1: Download and install Twitch Studio on your PC or Mac. Then, launch Twitch Studio and log in to your Twitch account. You’ll receive a prompt to connect your microphone and webcam.

Step 2: Use Twitch Studio to customize your Twitch stream with different scenes and settings. Experiment with these features to find what works best for your livestream.

Step 3: When you’re ready to start broadcasting, click “Start Stream” at the bottom of the Twitch Studio. Then, select your stream category and enter your live stream title. Hit “Go Live” to begin streaming.

How to stream Twitch live on a smartphone

Starting Twitch streaming from your smartphone is a bit different, as the app primarily allows broadcasting from your device’s camera. Here’s how to live stream on Twitch from your smartphone:

Step 1: Download and install the Twitch App .

Step 2: Log in to the Twitch app. Then, go to your profile and tap “Go Live.” If you are using newer version of the Twitch app, you can tap “Create.”

You’ll then have two options: “Stream Games” or “Stream IRL.” The “Stream IRL” will allow you to live stream on Twitch using your phone’s camera, while the first option lets you stream mobile games.

Step 3: Grant access to your camera and/or microphone before starting your stream.

Step 4: Set up the stream and Go Live. Give your stream a name, choose a content category, and select the camera you want to use.

Once you’ve completed these steps, press the “Start Stream” button, and you’ll be live on Twitch.

Key elements of success for streaming on Twitch

While the process for starting Twitch streaming may be similar for all streamers, what makes a streamer successful? Based on reports, there are a few key elements of success for streaming on Twitch.

1. Engaging content

Successful Twitch streamers captivate their audience with compelling content that resonates with viewers. This could include entertaining gameplay, informative discussions, or engaging activities. If people like your stream, they might subscribe or donate their money.

1. Make use of the interactive features

Twitch stream labs offer unique features like chat rooms and special emojis, fostering interaction between streamers and viewers. Streamers actively engaging with their audience tend to cultivate a loyal and enthusiastic community.

1. Consistency and persistence

This is often the toughest part. On Twitch, consistency is crucial. Successful streamers usually maintain regular schedules to make sure their audience knows when to expect new content. If you are new, continuous live streaming can be an effective strategy to engage with your audience consistently and increase your channel’s visibility.

Part 3: Best AI-Powered Tool for You To Set Up a 24/7 Live Stream on Twitch

If you want to make your Twitch channel stand out and automate the live streaming process, you can use Wondershare Virbo Live. With this tool, you can set up a 24/7 live stream on Twitch without needing to be present all the time.

Additionally, the Virbo live stream feature seamlessly integrates with major live-streaming platforms supported by OBS. You can also use it on numerous other platforms, such as TikTok Live, 1688 Live Platform, Alibaba International, Kwai, and more.

How to live stream 24/7 on Twitch with Wondershare Virbo Live

To live stream 24/7 on Twitch with Virbo, you will first need to prepare your AI avatar on Virbo Live to broadcast continuously on Twitch. Once you have customized your avatar, you can obtain the streaming key from Twitch. This key will enable OBS to connect with Twitch’s streaming platform.

Follow the detailed steps on how to live stream 24/7 on Twitch:

Step 1: Access Wondershare Virbo Live and create a live streaming room.

Go to Wondershare Virbo Live and select “Create Stream Room Now” > “Create a Blank Live Stream Room” to initiate the setup process.

Step 2: Write your content script or upload audio recordings.

Within the Virbo Live interface, you can either compose the script for your live stream or upload pre-recorded audio content by selecting “Upload local file.”

Pro Tip: You can use Virbo’s AI Script Writer for inspiration. Click on “AI Smart Script” and provide topic details, language preferences, and stylistic choices. Click “Generate” to create a script. Then, you can refine it as needed.

Step 3: Customize your AI avatar and background.

Navigate to “AI Avatars” to select an avatar for your live stream. Additionally, you can customize the background, incorporate stickers, or use available templates.

Step 4: Start the live stream.

Once your AI avatar and background are set, click “Start Livestream” to commence broadcasting. The next step should be acquiring the Twitch streaming key to put into the OBS.

Once everything is ready, click “Start Streaming” in OBS Studio, and your stream will broadcast on Twitch.

Conclusion

With billions of hours of video watched and many content creators vying for attention, streaming on Twitch can be exciting and challenging. However, by following the essential preparations outlined in this guide, you’ll be able to kickstart your Twitch live stream ahead of others.

You can use Wondershare Virbo Live to make an automated streaming experience 24/7. This helps you maintain a consistent presence on the platform even when you’re not around.

Live streaming has become a regular source of enjoyment for many people in recent years, especially on a platform like Twitch. In the first quarter of 2023 alone, Twitch users watched over 5.3 billion hours of video.

If you’re a content creator, you should definitely consider leveraging this power of Twitch video streaming, as it tends to have higher levels of engagement compared to pre-recorded content. But with so many Twitch streamers out there, standing out from the crowd can be challenging.

If you’re new to the scene, we can help you start your Twitch streaming journey off right with the right gear and some useful tips.

Part 1: Essential Preparations Before Beginning Your Twitch Streaming Journey

Whether you’re playing games, hosting events, or just chatting, streaming on Twitch is an exciting and rewarding way to engage with your audience in real-time. But to do well on Twitch, you need to prepare properly so your viewers can enjoy watching your content.

To start streaming on Twitch, here’s what you’ll need:

Twitch Streaming Software

First, you need to download streaming software for your Twitch video streaming. OBS Studio is the popular one, but Twitch has released its Twitch Studio, which is more beginner-friendly.

1. OBS Studio

OBS Studio is a free streaming software that works on any device. You can use it to make your Twitch streams live more attractive by adding alerts, creating starting screens, and using different audio and video sources.

1. Twitch Studio

Twitch Studio is the official free streaming application developed to simplify the streaming process for new streamers on Twitch. It offers an intuitive interface and pre-made scenes designed to streamline the user experience.

Streaming equipment

1. A device to stream from

To kickstart your Twitch streaming journey, the first step you need to take is selecting the device from which you’ll broadcast. You can use your desktop, mobile phone, or gaming console. Your choice will depend on your existing equipment and the nature of your intended content.

If you plan to make gaming content for your Twitch Live, we recommend using a PC with these specifications:

• CPU

When streaming and gaming, it’s crucial to have a powerful CPU to minimize lagging. The number of cores in a CPU determines its processing power, ranging from dual to eight cores. Some good options to consider are the AMD Ryzen 9 5900X, Intel i9 – 12900K, or the more budget-friendly Intel Core i5-12400.

• GPU or graphic cards

Nvidia RTX graphics cards come equipped with built-in hardware encoders, which can lighten the CPU’s workload when used with OBS Studio. Alternatively, you can consider the Radeon RX 570 and the GeForce GTX 1660 Ti for quality GPU options.

1. Microphone

Although you might get by using a gaming headset’s built-in microphone for a bit, it’s better to invest in a standalone mic from the start. Some top microphone options for Twitch streaming include the Elgato Wave:3, HyperX QuadCast S, Audio-Technica AT2020, Razer Seiren Mini, and Blue Yeti X.

1. Webcam

If your Twitch stream content involves showcasing your reactions or facial expressions, investing in a camera is a wise choice. Webcams are convenient as they can easily connect to your computer or laptop.

You can consider some popular webcam choices like the Logitech HD Pro C920, Logitech StreamCam, Logitech BRIO, Microsoft LifeCam HD-3000, and Razer Kiyo.

Understanding Twitch Streaming Rules

Aside from preparing your streaming gear, you must also understand Twitch streaming rules to avoid any potential violations that could result in penalties or even suspension of your account. Twitch’s community guidelines cover a wide range of topics, including harassment, hate speech, copyright infringement, and mature content. You can read the full Twitch streaming rules here .

Part 2: Comprehensive Guide To Stream Live on PC, Mac, or Smartphone on Twitch

Once you’ve gathered all the necessary equipment, you can proceed with the following steps to start your Twitch stream.

How to stream Twitch live on PC or Mac

Step 1: Download and install Twitch Studio on your PC or Mac. Then, launch Twitch Studio and log in to your Twitch account. You’ll receive a prompt to connect your microphone and webcam.

Step 2: Use Twitch Studio to customize your Twitch stream with different scenes and settings. Experiment with these features to find what works best for your livestream.

Step 3: When you’re ready to start broadcasting, click “Start Stream” at the bottom of the Twitch Studio. Then, select your stream category and enter your live stream title. Hit “Go Live” to begin streaming.

How to stream Twitch live on a smartphone

Starting Twitch streaming from your smartphone is a bit different, as the app primarily allows broadcasting from your device’s camera. Here’s how to live stream on Twitch from your smartphone:

Step 1: Download and install the Twitch App .

Step 2: Log in to the Twitch app. Then, go to your profile and tap “Go Live.” If you are using newer version of the Twitch app, you can tap “Create.”

You’ll then have two options: “Stream Games” or “Stream IRL.” The “Stream IRL” will allow you to live stream on Twitch using your phone’s camera, while the first option lets you stream mobile games.

Step 3: Grant access to your camera and/or microphone before starting your stream.

Step 4: Set up the stream and Go Live. Give your stream a name, choose a content category, and select the camera you want to use.

Once you’ve completed these steps, press the “Start Stream” button, and you’ll be live on Twitch.

Key elements of success for streaming on Twitch

While the process for starting Twitch streaming may be similar for all streamers, what makes a streamer successful? Based on reports, there are a few key elements of success for streaming on Twitch.

1. Engaging content

Successful Twitch streamers captivate their audience with compelling content that resonates with viewers. This could include entertaining gameplay, informative discussions, or engaging activities. If people like your stream, they might subscribe or donate their money.

1. Make use of the interactive features

Twitch stream labs offer unique features like chat rooms and special emojis, fostering interaction between streamers and viewers. Streamers actively engaging with their audience tend to cultivate a loyal and enthusiastic community.

1. Consistency and persistence

This is often the toughest part. On Twitch, consistency is crucial. Successful streamers usually maintain regular schedules to make sure their audience knows when to expect new content. If you are new, continuous live streaming can be an effective strategy to engage with your audience consistently and increase your channel’s visibility.

Part 3: Best AI-Powered Tool for You To Set Up a 24/7 Live Stream on Twitch

If you want to make your Twitch channel stand out and automate the live streaming process, you can use Wondershare Virbo Live. With this tool, you can set up a 24/7 live stream on Twitch without needing to be present all the time.

Additionally, the Virbo live stream feature seamlessly integrates with major live-streaming platforms supported by OBS. You can also use it on numerous other platforms, such as TikTok Live, 1688 Live Platform, Alibaba International, Kwai, and more.

How to live stream 24/7 on Twitch with Wondershare Virbo Live

To live stream 24/7 on Twitch with Virbo, you will first need to prepare your AI avatar on Virbo Live to broadcast continuously on Twitch. Once you have customized your avatar, you can obtain the streaming key from Twitch. This key will enable OBS to connect with Twitch’s streaming platform.

Follow the detailed steps on how to live stream 24/7 on Twitch:

Step 1: Access Wondershare Virbo Live and create a live streaming room.

Go to Wondershare Virbo Live and select “Create Stream Room Now” > “Create a Blank Live Stream Room” to initiate the setup process.

Step 2: Write your content script or upload audio recordings.

Within the Virbo Live interface, you can either compose the script for your live stream or upload pre-recorded audio content by selecting “Upload local file.”

Pro Tip: You can use Virbo’s AI Script Writer for inspiration. Click on “AI Smart Script” and provide topic details, language preferences, and stylistic choices. Click “Generate” to create a script. Then, you can refine it as needed.

Step 3: Customize your AI avatar and background.

Navigate to “AI Avatars” to select an avatar for your live stream. Additionally, you can customize the background, incorporate stickers, or use available templates.

Step 4: Start the live stream.

Once your AI avatar and background are set, click “Start Livestream” to commence broadcasting. The next step should be acquiring the Twitch streaming key to put into the OBS.

Once everything is ready, click “Start Streaming” in OBS Studio, and your stream will broadcast on Twitch.

Conclusion

With billions of hours of video watched and many content creators vying for attention, streaming on Twitch can be exciting and challenging. However, by following the essential preparations outlined in this guide, you’ll be able to kickstart your Twitch live stream ahead of others.

You can use Wondershare Virbo Live to make an automated streaming experience 24/7. This helps you maintain a consistent presence on the platform even when you’re not around.

Beginner’s Tutorial: Stream to Facebook With OBS Studio

Live streaming has become essential for many brands to promote their products on a large scale. They use different tools to integrate live stream features with social media platforms. Among all the available options, OBS Studio is one such streaming software that provides a cross-platform approach. You can easily use this open-source tool to stream on Facebook Live.

This article provides sufficient information about OBS and Facebook. It also solves the query about how to start OBS Facebook live streaming with proper guidelines. Moreover, you can find an AI-powered tool that intensifies your live streaming experience.

Part 1. A Brief Overview of OBS and Facebook

According to a Statista report, Facebook is the most-used social network, with over 3 billion monthly visitors. Almost everyone knows about Facebook, but most people are unfamiliar with OBS Studio. This section intends to provide essential information about OBS and its compatibility with Facebook Live:

OBS Studio

OBS Studio is an open-source and free software for streaming and screen casting. Its initial version was released in 2012. Now, this tool is available for macOS, Windows, BSD, and Linux distributions. It helps to record, encode, capture, and broadcast through RTMP, WebRTC, and other protocols. Moreover, OBS Studio supports multiple plug-ins to provide more functions.

Facebook

Mark Zuckerberg launched Facebook to help users connect globally. People started to use it for various purposes because of its extended functionality. Currently, it is helping individuals and companies to do wonders together. Many brands are using it for marketing and generating leads. Moreover, Facebook has even established its position as one of the finest live-selling platforms.

Part 2. How To Stream to Facebook With OBS Studio: A Simple Guide

Streaming live on Facebook provides capabilities to reach global audiences and share content. At the same time, you need an efficient tool like OBS to stream live on this largest social network. Due to some complex options, steamers are still confused about how to use OBS for Facebook Live effectively. In this regard, the following steps make it easy for them to stream to Facebook with OBS Studio.

• Step 1. First of all, launch OBS Studio software on your device. On the main interface, it provides a whole range of options. Click on the “+” icon in the “Scenes” panel at the bottom left corner. Then, rename the scene on the prompt and hit the “OK” button to save it for use every time.

• Step 2. After creating a scene, you need to add sources for audio and video. To add audio input, hit the “+” icon in the “Sources” panel. Then, select the “Audio Input Capture” option from the appeared list. After that, rename the audio source in the “Create new” bar and click the “OK” option. Another panel shows here in which you select the device from the dropdown. After that, hit the “OK” button again to save it.

• Step 3. To add a video capture source, click on the “+” icon again given in the “Sources” panel. Afterward, a list appears from where you select the “Video Capture Device” option. You can rename the source on the next displayed panel and then hit the “OK” button. Select the video source from available devices and customize FPS and resolution. Once you confirm the video source, it starts showing the video using that source.

• Step 4. To proceed to the live streaming feature, click the “Settings” option in the “Controls” section. Navigate to the settings page and select the “Stream” option. After that, click “Service” to check the services list and choose “Facebook Live” from there. Upon doing that, hit the “Get Stream Key” button to get a key for streaming.

• Step 5. It opens the browser and shows the Facebook page through a unique URL. On that page, you can see two options, including “Go live” and “Create event.” Here, you must select “Go Live” to proceed further.

• Step 6. On the next window, select the “Streaming software” option with a key icon. This displays the “Stream Key” for further processing. Click the “Copy” button to get the key in your clipboard.

• Step 7. After copying the key, go back to the OBS Studio tool. Paste the key in the “Stream Key” text box within the Stream Settings and hit the “OK” button.

• Step 8. Afterward, click on the “Start Streaming” function in the “Controls” panel. Then, it immediately starts streaming and shows its parameters in the below bar. To terminate live streaming, hit “Stop Streaming” from the same menu.

Part 3. How To Attract More Live Audiences When Streaming to Facebook With OBS Studio?

As we have mentioned, there are many live-streaming tools in the market. These streaming platforms offer handy features that help users to stream simple content. For instance, OBS is helpful but inefficient enough to produce creative live streams. For this, you need a powerful tool with complete customization options. Wondershare Virbo Live is a well-designed tool to tailor your live streams perfectly.

Interestingly, this tool’s AI Smart Script feature helps generate scripts for marketing streams in instant prompts. You can change the live stream template and background according to your desire. Also, there is a range of AI Avatars with different ethnicities, outfits, and poses for all occasions. Moreover, you can use the tool without downloading it because it offers cloud-based support.

Features of Wondershare Virbo Live To Consider

1. Wondershare Virbo Live has an AI Streamer that provides dubbing in different languages and accents. You can also generate AI voices according to your audience.
2. This cost-efficient tool offers a seamless streaming experience 24/7. Thus, it helps to boost the revenue of your live selling on social platforms.
3. You can customize the size and placement of objects or text on live streams. Also, it helps to use stickers that catch the interest of viewers.

Comprehensive Steps To Create a Streaming Room Using Wondershare Virbo Live

Virbo Live would be a perfect solution for creating customized live-stream rooms. It provides intuitive controls with AI-powered features. Here’s how you can make your streaming room step-by-step with this efficient live-streaming tool.

• Step 1. Access Tool and Advance To Create Stream

Initially, visit the official site of Wondershare Virbo Live and navigate on the main interface. Move slightly down and click the “Create Stream Room Now” option. Afterward, it will take you to the main panel of the tool.

• Step 2. Start With Selecting the Livestream Room Template

To start the customization process, pick the best template from the different choices under the “Livestream Room Template” section. After selecting the template, the window opens and displays the template on the right side of the screen.

• Step 3. Utilize Different Controls To Customize the Template

You can customize the template on the same screen by dragging text or objects. Then, you can select creative avatars from the “AI avatars” tab for your live event. Apart from that, open the “Background” tab to choose stunning backgrounds. Plus, you can introduce “Sticker” based on the requirements of your stream.

• Step 4. Access Options for Human Interaction

After taking care of visuals, hit the “Human interaction” tab from the display’s top left and select the “Microphone” option. Upon doing this, click the “Turn microphone on to take over” button to provide access to your local microphone. After that, you can interact with the audience live when livestreaming on Facebook.

• Step 5. Initiate Your Customized Live Stream Successfully

After finalizing all the selections, you can start live streaming. For that, hit the “Start livestream” button given at the top right corner of the screen. The tool instantly starts your live stream with customized features.

Conclusion

Conclusively, we have presented a detailed overview of OBS Studio and its integration with Facebook Live. You can benefit from simple instructions on how to use OBS Studio for Facebook Live. Wondershare Virbo Live provides innovative functions with AI technology to make your live streams even more exciting. Amazingly, users can seamlessly integrate this tool with all major social networks for live streaming.

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