Your Selling Strategy With LazLive Live Selling

Live shopping on platforms like **LazLive has become a major trend in Southeast Asian regions such as Malaysia. This shopping method involves hosts showcasing and selling their products to viewers in the live videos. Established companies and startups are entering the market to capitalize on this trend.

However, there is a need for tools to make cohesive and better content for seamless live streaming. This article will give you a comprehensive preview of the LazLive live-selling platform. We will also discuss a tool that will help you optimize your live selling experience by creating optimized content.

Part 1. A Basic Preview of LazLive Shopping Platform

Many content creators usually connect with their audience through live streaming. Audiences all around the world like to engage with sellers to buy products. For this purpose, LazLive provides an interactive experience with its live-streaming feature. Plus, it offers a compelling product line to its users to cater to everyone’s needs. Their products include basic necessities, self-care, entertainment, and fashion products.

Along with the diverse product range, the main interface of this live-streaming app is user-friendly. You will find vouchers and exclusive discounts on the main interface of this platform. Also, there is a search tab for ease, allowing you to search specific product names.

Reviews of Sellers and Buyers on LazLive Shopping

Throughout the internet, you will mostly find negative reviews about this platform. According to users’ responses, the app has insufficient product information. Buyers have to spend extra time watching uninterested products on this Lazada live selling platform. Besides this, sometimes the platform delivers the wrong item that is hard to return.

Sellers of products can’t schedule live streaming on this live shopping platform. Based on seller reviews, the app’s live stream performance does not meet basic standards. With all the responses in line, LazLive still has considerable user inflow and outflow in the Southeast Asian region.

How is LazLive a Good Option for Live Selling?

LazLive can be a good option for startups and small businesses looking for a cheap platform to grow. It can help in brand marketing and selling products by providing the following benefits:

1. You can interact with customers directly with this live-streaming platform.
2. This live shopping platform features your product in 360°.
3. Users can have real-time purchasing options with this live-streaming platform.
4. It helps you to promote vouchers and endorse your featured products through live streams.

Part 2. How To Create the Perfect Livestream Selling Environment in LazLive?

You can make your brand attractive and likable with live stream selling. It is a two-way communication that enhances the loyalty of customers. With some tips, you can make the selling environment more attractive in LazLive. Follow the below tips to create a perfect livestream selling environment:

1. Plan Your Content

Sellers should plan attractive content and storylines for live streaming. This content should be informative and engaging for the audience. Developing a script or outline will optimize your livestream presentation. You can present the features and benefits of the product to attract the audience.

2. Increase Your Audience Engagement With Live Giveaways

Audience engagement on live streams can increase through running giveaway campaigns. It will make your audience excited to try your products. Live-selling platforms such as LazLive offer live-stream vouchers to win customers’ attention. With the help of this feature, you can create anticipation among the audience for your future livestream.

3. Promote Live Sale Before and After

It is essential to create hype around your selling events. You can share video ad teasers on social media platforms and email your target leads to promote your stream. Lazada’s live selling platform provides a sharing option to help you promote your live sale. Also, you can encourage your audience to share live videos while streaming.

4. Use the Power of Influencers

Influencers can engage their followers and empower them to buy products. These influencers might help you increase the efficiency of the live-selling Lazada events. You should collaborate with influencers who have loyal followers to boost your brand image.

5. Select a Sophisticated Livestreaming Tool

You can use a livestreaming tool to effectively showcase your product. Tools have some features to facilitate you in creating professional-looking live streams. With this, you don’t need to generate live-stream videos from scratch. Wondershare Virbo Live is one of those tools that has advanced features, allowing you to make engaging videos.

Get Started Online Free Download

Part 3. Improve Live Selling Revenue in LazLive With Wondershare Virbo Live

As mentioned earlier, one of the most important elements for successful live selling is selecting the right tool for streaming. When it comes to improving revenue, you can integrate some features in streams to generate sales. Streamers can look to incorporate engaging concepts and visuals to attract the audience. Wondershare Virbo Live offers AI-driven avatars to create a visually engaging atmosphere during live events.

These AI avatars or VTubers can perfectly mimic natural movements to engage the buyers. This will ensure authenticity and connection in every interaction during live shopping. You can also use multiple language features of the tool to break language barriers. With the help of such language options, you can reach a diverse audience through a single platform.

Noting the Best Features of Wondershare Virbo Live

1. It offers a customizable Q&A repository to set an automatic response to audience questions. It instantly helps users interact with their audience by answering their most frequently asked questions.
2. This tool allows microphone integration to drive AI streamers to speak in real-time. Not only does this promote live audience interaction, but it is also a great way to keep actual identity behind the curtains.
3. Wondershare Virbo Live is compatible with many platforms like YouTube and TikTok. It also supports live streaming on LazLive, Shopee, and similar platforms.

Steps To Create Stream Room Using Wondershare Virbo Live

Sellers can use this tool to create optimized live-stream videos for audiences. Below are the steps to create a stream room using Wondershare Virbo Live:

• Step 1. Access Tool To Create Stream Room

Firstly, access this tool online by visiting the official website on your browser. Open its main interface and click the “Create Stream Room Now” button on the left.

Get Started Online Free Download

• Step 2. Create a Blank Live Stream Room

Upon reaching a new window, hit the “Create a Blank Live Stream Room” button at the top of the screen. Next, you will find many options to help you create a personalized video stream.

• Step 3. Choose Your Required AI Avatar

Once you reach the editing window, select the “AI avatars” tab on the top. A dialog box will open with different avatars in different dresses and poses. Then, as required, choose any of them, and it will appear on the right side of the screen.

• Step 4. Adjust Changes in Background

Afterward, opt for the “Background” tab to choose a background for product representation. You can choose different options or add your personalized background with the “Upload background” option.

• Step 5. Add Script for Livestream Video

To add the script for the live stream video, you are provided with 3 different scenarios. If you intend to have more human interaction, go to the respective section. Select the appropriate sub-section through which you want to interact with your audience. If you go for “Text,” add the text, which will be limited to 1000 words or less. Set up the dubbing audio using the respective option on the top.

On the other hand, you can define the language through the “Translate to” menu and click “Translate.” If you are not going to translate the text, click “Add text” to conclude by adding the script for the live stream video.

• Step 6. Initiate Livestreaming of Your Products

After defining all settings, press the “Start Livestream” button at the top right to start interacting with your customers.

Conclusion

Platforms like LazLive will allow you to do live streaming with its easy-to-use interface. This platform allows you to interact with the target audience to increase revenue. We recommend using tools like Wondershare Virbo Live to polish your streams further. It is an AI-powered tool that can help you create live-streaming videos in multiple languages to make your streaming effective.

Live shopping on platforms like **LazLive has become a major trend in Southeast Asian regions such as Malaysia. This shopping method involves hosts showcasing and selling their products to viewers in the live videos. Established companies and startups are entering the market to capitalize on this trend.

However, there is a need for tools to make cohesive and better content for seamless live streaming. This article will give you a comprehensive preview of the LazLive live-selling platform. We will also discuss a tool that will help you optimize your live selling experience by creating optimized content.

Part 1. A Basic Preview of LazLive Shopping Platform

Many content creators usually connect with their audience through live streaming. Audiences all around the world like to engage with sellers to buy products. For this purpose, LazLive provides an interactive experience with its live-streaming feature. Plus, it offers a compelling product line to its users to cater to everyone’s needs. Their products include basic necessities, self-care, entertainment, and fashion products.

Along with the diverse product range, the main interface of this live-streaming app is user-friendly. You will find vouchers and exclusive discounts on the main interface of this platform. Also, there is a search tab for ease, allowing you to search specific product names.

Reviews of Sellers and Buyers on LazLive Shopping

Throughout the internet, you will mostly find negative reviews about this platform. According to users’ responses, the app has insufficient product information. Buyers have to spend extra time watching uninterested products on this Lazada live selling platform. Besides this, sometimes the platform delivers the wrong item that is hard to return.

Sellers of products can’t schedule live streaming on this live shopping platform. Based on seller reviews, the app’s live stream performance does not meet basic standards. With all the responses in line, LazLive still has considerable user inflow and outflow in the Southeast Asian region.

How is LazLive a Good Option for Live Selling?

LazLive can be a good option for startups and small businesses looking for a cheap platform to grow. It can help in brand marketing and selling products by providing the following benefits:

1. You can interact with customers directly with this live-streaming platform.
2. This live shopping platform features your product in 360°.
3. Users can have real-time purchasing options with this live-streaming platform.
4. It helps you to promote vouchers and endorse your featured products through live streams.

Part 2. How To Create the Perfect Livestream Selling Environment in LazLive?

You can make your brand attractive and likable with live stream selling. It is a two-way communication that enhances the loyalty of customers. With some tips, you can make the selling environment more attractive in LazLive. Follow the below tips to create a perfect livestream selling environment:

1. Plan Your Content

Sellers should plan attractive content and storylines for live streaming. This content should be informative and engaging for the audience. Developing a script or outline will optimize your livestream presentation. You can present the features and benefits of the product to attract the audience.

2. Increase Your Audience Engagement With Live Giveaways

Audience engagement on live streams can increase through running giveaway campaigns. It will make your audience excited to try your products. Live-selling platforms such as LazLive offer live-stream vouchers to win customers’ attention. With the help of this feature, you can create anticipation among the audience for your future livestream.

3. Promote Live Sale Before and After

It is essential to create hype around your selling events. You can share video ad teasers on social media platforms and email your target leads to promote your stream. Lazada’s live selling platform provides a sharing option to help you promote your live sale. Also, you can encourage your audience to share live videos while streaming.

4. Use the Power of Influencers

Influencers can engage their followers and empower them to buy products. These influencers might help you increase the efficiency of the live-selling Lazada events. You should collaborate with influencers who have loyal followers to boost your brand image.

5. Select a Sophisticated Livestreaming Tool

You can use a livestreaming tool to effectively showcase your product. Tools have some features to facilitate you in creating professional-looking live streams. With this, you don’t need to generate live-stream videos from scratch. Wondershare Virbo Live is one of those tools that has advanced features, allowing you to make engaging videos.

Get Started Online Free Download

Part 3. Improve Live Selling Revenue in LazLive With Wondershare Virbo Live

As mentioned earlier, one of the most important elements for successful live selling is selecting the right tool for streaming. When it comes to improving revenue, you can integrate some features in streams to generate sales. Streamers can look to incorporate engaging concepts and visuals to attract the audience. Wondershare Virbo Live offers AI-driven avatars to create a visually engaging atmosphere during live events.

These AI avatars or VTubers can perfectly mimic natural movements to engage the buyers. This will ensure authenticity and connection in every interaction during live shopping. You can also use multiple language features of the tool to break language barriers. With the help of such language options, you can reach a diverse audience through a single platform.

Noting the Best Features of Wondershare Virbo Live

1. It offers a customizable Q&A repository to set an automatic response to audience questions. It instantly helps users interact with their audience by answering their most frequently asked questions.
2. This tool allows microphone integration to drive AI streamers to speak in real-time. Not only does this promote live audience interaction, but it is also a great way to keep actual identity behind the curtains.
3. Wondershare Virbo Live is compatible with many platforms like YouTube and TikTok. It also supports live streaming on LazLive, Shopee, and similar platforms.

Steps To Create Stream Room Using Wondershare Virbo Live

Sellers can use this tool to create optimized live-stream videos for audiences. Below are the steps to create a stream room using Wondershare Virbo Live:

• Step 1. Access Tool To Create Stream Room

Firstly, access this tool online by visiting the official website on your browser. Open its main interface and click the “Create Stream Room Now” button on the left.

Get Started Online Free Download

• Step 2. Create a Blank Live Stream Room

Upon reaching a new window, hit the “Create a Blank Live Stream Room” button at the top of the screen. Next, you will find many options to help you create a personalized video stream.

• Step 3. Choose Your Required AI Avatar

Once you reach the editing window, select the “AI avatars” tab on the top. A dialog box will open with different avatars in different dresses and poses. Then, as required, choose any of them, and it will appear on the right side of the screen.

• Step 4. Adjust Changes in Background

Afterward, opt for the “Background” tab to choose a background for product representation. You can choose different options or add your personalized background with the “Upload background” option.

• Step 5. Add Script for Livestream Video

To add the script for the live stream video, you are provided with 3 different scenarios. If you intend to have more human interaction, go to the respective section. Select the appropriate sub-section through which you want to interact with your audience. If you go for “Text,” add the text, which will be limited to 1000 words or less. Set up the dubbing audio using the respective option on the top.

On the other hand, you can define the language through the “Translate to” menu and click “Translate.” If you are not going to translate the text, click “Add text” to conclude by adding the script for the live stream video.

• Step 6. Initiate Livestreaming of Your Products

After defining all settings, press the “Start Livestream” button at the top right to start interacting with your customers.

Conclusion

Platforms like LazLive will allow you to do live streaming with its easy-to-use interface. This platform allows you to interact with the target audience to increase revenue. We recommend using tools like Wondershare Virbo Live to polish your streams further. It is an AI-powered tool that can help you create live-streaming videos in multiple languages to make your streaming effective.

Top 8 Live Selling Platforms & Beginner’s Tool Suggestion

Live selling platforms are widely considered as the future of commerce. As more live selling platforms emerge, it can be confusing to figure out which one is best for your needs. You will likely want to work with a live stream shopping platform that allows you to create an interactive and engaging shopping experience for your viewers. Such a platform will allow your viewers to watch live product demonstrations, ask questions, and make purchases directly. In this article, we review our top 8 handpicked livestream shopping platforms and recommend a tool to help in making the right choice for your brand.

Part 1: Choosing from 8 Major Live Selling Platforms

When choosing the best live shopping platforms, you will want to consider the ability to host real-time video streams where you showcase and sell your products. A good live commerce platform will combine the immediacy of live video with online shopping convenience that allows viewers to make purchases on the spot. The following is an overview of our handpicked best live shopping platforms:

1. Smartzer

Being one of the leading live shopping and interactive video platforms, Smartzer works well with international brands. It helps customers discover products more easily and instantly add them to their cart for a seamless shopping experience. Brands such as Adidas, Mini, and Jo Malone have used Smartzer to boost their view engagement rate to an average of 55% and a click-through rate of 25%.

Integrations: Shopify, Magento, WooCommerce, BigCommerce, and Salesforce

Pricing: Pricing upon request. Subscription is based on product features, usage levels, and integration.

Standout Features:

• Real-time comments and likes
• Catalog integration
• Detailed video performance data

Limitations:

• Higher pricing compares to other service providers
• Limited platform integrations
• Some advanced features have a steeper learning curve

2. NTWRK

NTWK blends entertainment, pop culture, and commerce. The live stream selling platform is designed to create a unique experience for viewers by combining live-streamed content with limited-time product drops. It also often features hard-to-find and exclusive items from various artists and brands.

Integrations: Connect to most social media platforms

Pricing: Pricing upon request

Standout Features:

• Virtual festival feature where users can participate in immersive online events with experiential content, exclusive drops, and interactive experiences
• Display of exclusive and highly-coveted product releases from brands and artists
• Users can purchase limited-editing items available only during the festival

Limitations:

• Does not embed on other platforms
• Does not provide customer activity data

3. Amazon Live

The live shopping platform is found within Amazon, allowing US Amazon vendors, US Professional Sellers, and Amazon influencers with storefronts to promote and sell their products during livestream shopping events. Store owners can create shoppable live streams where they educate and interact with shoppers in real-time. They can also partner with influencers to promote their products.

Integrations: Integrates with other Amazon systems quickly

Pricing: Free to Use

Standout Features:

• Product highlighting feature that allows store owners and users to showcase their products during live streams
• A metrics feature where users can measure their performance and improve their next live stream
• Channel Analytics dashboard within the Amazon Live Creator app provides a snapshot of total views, product clicks, and unmuted views

Limitations:

• Can only promote Amazon products
• Users cannot redirect traffic to their own websites

4. Facebook Live Shopping

This live shopping feature within Facebook combines live video streaming with ecommerce. Businesses can sell their products using live video broadcasts on Facebook. With Facebook having a huge user base, the live shopping platform is ideal for businesses of all shapes and sizes. Local businesses and craftsmen can use the platform to reach a broader audience while fashion and beauty industry businesses can leverage the platform to demonstrate makeup techniques or provide styling tips.

Integrations: Integrates with other META platforms

Pricing: Free to Use

Standout Features:

• Live stream notifications reminding users when the event is about to begin
• Brands and creators can collaborate on shows seamlessly
• Live streaming directly from a Facebook page

Limitations:

• Limited features
• Not scalable

5. TikTok Live Shop

The live shopping feature of TikTok offers a great opportunity for sellers to reach a large audience. With over 1 billion users and about 50 million daily active users in the United States, TikTok is one of the most popular social media channels. Users can increase their brand exposure, especially among millennials and Gen-Z.

Integrations: Prestashop, Square, Base, BigCommerce, Ecwid, OpenCart, and Shopline

Pricing: Free to start using, but charges from 2% for a commission fee

Standout Features:

• Effects and filters that improve the quality of live-stream videos
• Users can co-host, which allows collaboration with influencers
• In-app checkout

Limitations:

• Analytics data is only available for 28 days
• Limited functionalities

6. YouTube Live Shopping

The live shopping feature by YouTube allows creators with more than 1,000 subscribers to conduct live stream events. You can showcase your products on live streams and take advantage of live redirects. This means redirecting viewers from the premier or live stream to another one on a different channel. With the YouTube-Shopify partnership, you have the option for onsite checkout and syncing of inventory.

Integrations: Although not listed on the Website, YouTube has partnered with Shopify to enhance live shopping experience

Pricing: Free to use

Standout Features:

• Live chat moderation tools that enhance audience engagement while preventing online harassment
• Shopify integration that enables on-site checkout

Limitations:

• Users require at least 1,000 subscribers
• Available in limited countries

7. Channelize.io

Channelize.io is an end-to-end solution that enables ecommerce brands to add live shopping experiences to their apps and websites. It offers a wide range of features that allow sellers to interact live with customers. These include product demonstrations and live chat for enhanced live shopping experience.

Integrations: Shopify, Magento, WooCommerce, Wix, PrestaShop, and Shoplazza

Pricing: Free plan + demo available, with pricing starting from $49/month

Standout Features:

• Live chat and a floating video player for buyers to check the product page without leaving the live shopping experience
• In-show product promotion, spotlight, show analytics, and custom RTMP support
• Audience analytics that include unique insights about user behaviors and preferences

Limitations:

• Multi-streaming is only available in top plans
• Additional add-ons can be expensive

8. ShopShops

ShopShops was founded in 2016 as an international shopping app to replicate the fun of in-person shopping through a livestream video. The app allows sellers to grow their followers and shoppers to browse through products they are interested in.

Integrations: PayPal, Stripe, Shopify, Instagram, Meta for Business, Square for Retail, TikTok, Shippo, Intercom, and Avalara

Pricing: 30-day free trial, with pricing starting from $134/month plus 5% of sales

Standout Features:

• Real-time inventory and a waitlist where e-commerce businesses can manage inventory across channels from a single dashboard
• Updates inventory in real-time, allowing users to keep track of stock levels and avoid overselling

Limitations:

• Limited customizations
• Limited customer support

Part 2: Future Trends of AI-Powered Live Selling

Live selling is redefining e-commerce and how people buy products online. However, setting up an account and live streaming your products can be time-consuming and a costly affair. That’s why Virbo Live aims to automate the process and give you more time to focus on your products while still making sales.

01 Leveraging Virbo Live for effective live selling

Virbo Live allows users to create AI streamers that keep live shoppers engaged. The realistic AI-powered avatars will provide your viewers will all the information they need to make a purchase decision. With multi-lingual capabilities and the ability to interact with the audience in real-time, you can boost your sales even without being directly involved.

02 Simplified live selling experience with Virbo

Starting with Virbo Live is quite easy and straightforward. You only need to choose an avatar and provide information about your product, and AI will handle the rest. Here is a step-by-step guide :

Step 1 Create a Live Shopping Rooms

Log in to your account on the official Virbo Live website , and click “Create a Black Livestream Room” to get started. You may also select a template of choice to start your livestream room.

Step 2 Choose AI Streamers and Background

Choose an AI avatar from the virtual host library to become your virtual streamer. Add the avatar to your livestream room and make appropriate customizations.

Step 3 Enter Text or Voice

Upload your audio or enter a script for the AI avatar. You may choose to effortlessly generate a script using the AI smart scriptwriter or AI translator by Virbo Love.

Step 4 Start Live Streaming

Click Start Live Streaming in the top right corner and choose the OBS software. This will allow you to integrate the Avatar to your live shopping platform that you are using.

Step 5 Interact With the Audience

Turn on Interact with the Audience feature once your avatar has gone live. This will allow the AI streamer to freely interact with your audience by responding to their questions.

FAQs about Live Selling Platforms

1. What is live selling?

Also known as live streaming shopping, live selling is engaging with shoppers online given the same experience they would in an in-person shopping scenario.

1. How do you use live selling platforms?

To use live selling platforms effectively, interact with your viewers, demonstrating your products and encouraging them to make a purchase.

1. Can you use Virbo Live AI avatars for commercial purposes?

Yes, you can use the Virbo Live AI avatars commercially by taking a paid subscription. All in-built assets on Virbo Live are copyrighted by Wondershare ad all subscription users can use these resources commercially. However, commercial use is not supported for free users.

Conclusion

Live shopping platforms are a great choice when you want to engage with your viewers in real-time and boost your sales. Although it can feel overwhelming when looking for the right live shopping platform, your goals and target audience should be our major consideration. Once you have established the platform that works well for your brand, we recommend usingVirbo Live to create content for your live event. With the AI streamer, you can automate your live events, ensuring your audience is catered for at all times.

Live selling platforms are widely considered as the future of commerce. As more live selling platforms emerge, it can be confusing to figure out which one is best for your needs. You will likely want to work with a live stream shopping platform that allows you to create an interactive and engaging shopping experience for your viewers. Such a platform will allow your viewers to watch live product demonstrations, ask questions, and make purchases directly. In this article, we review our top 8 handpicked livestream shopping platforms and recommend a tool to help in making the right choice for your brand.

Part 1: Choosing from 8 Major Live Selling Platforms

When choosing the best live shopping platforms, you will want to consider the ability to host real-time video streams where you showcase and sell your products. A good live commerce platform will combine the immediacy of live video with online shopping convenience that allows viewers to make purchases on the spot. The following is an overview of our handpicked best live shopping platforms:

1. Smartzer

Being one of the leading live shopping and interactive video platforms, Smartzer works well with international brands. It helps customers discover products more easily and instantly add them to their cart for a seamless shopping experience. Brands such as Adidas, Mini, and Jo Malone have used Smartzer to boost their view engagement rate to an average of 55% and a click-through rate of 25%.

Integrations: Shopify, Magento, WooCommerce, BigCommerce, and Salesforce

Pricing: Pricing upon request. Subscription is based on product features, usage levels, and integration.

Standout Features:

• Real-time comments and likes
• Catalog integration
• Detailed video performance data

Limitations:

• Higher pricing compares to other service providers
• Limited platform integrations
• Some advanced features have a steeper learning curve

2. NTWRK

NTWK blends entertainment, pop culture, and commerce. The live stream selling platform is designed to create a unique experience for viewers by combining live-streamed content with limited-time product drops. It also often features hard-to-find and exclusive items from various artists and brands.

Integrations: Connect to most social media platforms

Pricing: Pricing upon request

Standout Features:

• Virtual festival feature where users can participate in immersive online events with experiential content, exclusive drops, and interactive experiences
• Display of exclusive and highly-coveted product releases from brands and artists
• Users can purchase limited-editing items available only during the festival

Limitations:

• Does not embed on other platforms
• Does not provide customer activity data

3. Amazon Live

The live shopping platform is found within Amazon, allowing US Amazon vendors, US Professional Sellers, and Amazon influencers with storefronts to promote and sell their products during livestream shopping events. Store owners can create shoppable live streams where they educate and interact with shoppers in real-time. They can also partner with influencers to promote their products.

Integrations: Integrates with other Amazon systems quickly

Pricing: Free to Use

Standout Features:

• Product highlighting feature that allows store owners and users to showcase their products during live streams
• A metrics feature where users can measure their performance and improve their next live stream
• Channel Analytics dashboard within the Amazon Live Creator app provides a snapshot of total views, product clicks, and unmuted views

Limitations:

• Can only promote Amazon products
• Users cannot redirect traffic to their own websites

4. Facebook Live Shopping

This live shopping feature within Facebook combines live video streaming with ecommerce. Businesses can sell their products using live video broadcasts on Facebook. With Facebook having a huge user base, the live shopping platform is ideal for businesses of all shapes and sizes. Local businesses and craftsmen can use the platform to reach a broader audience while fashion and beauty industry businesses can leverage the platform to demonstrate makeup techniques or provide styling tips.

Integrations: Integrates with other META platforms

Pricing: Free to Use

Standout Features:

• Live stream notifications reminding users when the event is about to begin
• Brands and creators can collaborate on shows seamlessly
• Live streaming directly from a Facebook page

Limitations:

• Limited features
• Not scalable

5. TikTok Live Shop

The live shopping feature of TikTok offers a great opportunity for sellers to reach a large audience. With over 1 billion users and about 50 million daily active users in the United States, TikTok is one of the most popular social media channels. Users can increase their brand exposure, especially among millennials and Gen-Z.

Integrations: Prestashop, Square, Base, BigCommerce, Ecwid, OpenCart, and Shopline

Pricing: Free to start using, but charges from 2% for a commission fee

Standout Features:

• Effects and filters that improve the quality of live-stream videos
• Users can co-host, which allows collaboration with influencers
• In-app checkout

Limitations:

• Analytics data is only available for 28 days
• Limited functionalities

6. YouTube Live Shopping

The live shopping feature by YouTube allows creators with more than 1,000 subscribers to conduct live stream events. You can showcase your products on live streams and take advantage of live redirects. This means redirecting viewers from the premier or live stream to another one on a different channel. With the YouTube-Shopify partnership, you have the option for onsite checkout and syncing of inventory.

Integrations: Although not listed on the Website, YouTube has partnered with Shopify to enhance live shopping experience

Pricing: Free to use

Standout Features:

• Live chat moderation tools that enhance audience engagement while preventing online harassment
• Shopify integration that enables on-site checkout

Limitations:

• Users require at least 1,000 subscribers
• Available in limited countries

7. Channelize.io

Channelize.io is an end-to-end solution that enables ecommerce brands to add live shopping experiences to their apps and websites. It offers a wide range of features that allow sellers to interact live with customers. These include product demonstrations and live chat for enhanced live shopping experience.

Integrations: Shopify, Magento, WooCommerce, Wix, PrestaShop, and Shoplazza

Pricing: Free plan + demo available, with pricing starting from $49/month

Standout Features:

• Live chat and a floating video player for buyers to check the product page without leaving the live shopping experience
• In-show product promotion, spotlight, show analytics, and custom RTMP support
• Audience analytics that include unique insights about user behaviors and preferences

Limitations:

• Multi-streaming is only available in top plans
• Additional add-ons can be expensive

8. ShopShops

ShopShops was founded in 2016 as an international shopping app to replicate the fun of in-person shopping through a livestream video. The app allows sellers to grow their followers and shoppers to browse through products they are interested in.

Integrations: PayPal, Stripe, Shopify, Instagram, Meta for Business, Square for Retail, TikTok, Shippo, Intercom, and Avalara

Pricing: 30-day free trial, with pricing starting from $134/month plus 5% of sales

Standout Features:

• Real-time inventory and a waitlist where e-commerce businesses can manage inventory across channels from a single dashboard
• Updates inventory in real-time, allowing users to keep track of stock levels and avoid overselling

Limitations:

• Limited customizations
• Limited customer support

Part 2: Future Trends of AI-Powered Live Selling

Live selling is redefining e-commerce and how people buy products online. However, setting up an account and live streaming your products can be time-consuming and a costly affair. That’s why Virbo Live aims to automate the process and give you more time to focus on your products while still making sales.

01 Leveraging Virbo Live for effective live selling

Virbo Live allows users to create AI streamers that keep live shoppers engaged. The realistic AI-powered avatars will provide your viewers will all the information they need to make a purchase decision. With multi-lingual capabilities and the ability to interact with the audience in real-time, you can boost your sales even without being directly involved.

02 Simplified live selling experience with Virbo

Starting with Virbo Live is quite easy and straightforward. You only need to choose an avatar and provide information about your product, and AI will handle the rest. Here is a step-by-step guide :

Step 1 Create a Live Shopping Rooms

Log in to your account on the official Virbo Live website , and click “Create a Black Livestream Room” to get started. You may also select a template of choice to start your livestream room.

Step 2 Choose AI Streamers and Background

Choose an AI avatar from the virtual host library to become your virtual streamer. Add the avatar to your livestream room and make appropriate customizations.

Step 3 Enter Text or Voice

Upload your audio or enter a script for the AI avatar. You may choose to effortlessly generate a script using the AI smart scriptwriter or AI translator by Virbo Love.

Step 4 Start Live Streaming

Click Start Live Streaming in the top right corner and choose the OBS software. This will allow you to integrate the Avatar to your live shopping platform that you are using.

Step 5 Interact With the Audience

Turn on Interact with the Audience feature once your avatar has gone live. This will allow the AI streamer to freely interact with your audience by responding to their questions.

FAQs about Live Selling Platforms

1. What is live selling?

Also known as live streaming shopping, live selling is engaging with shoppers online given the same experience they would in an in-person shopping scenario.

1. How do you use live selling platforms?

To use live selling platforms effectively, interact with your viewers, demonstrating your products and encouraging them to make a purchase.

1. Can you use Virbo Live AI avatars for commercial purposes?

Yes, you can use the Virbo Live AI avatars commercially by taking a paid subscription. All in-built assets on Virbo Live are copyrighted by Wondershare ad all subscription users can use these resources commercially. However, commercial use is not supported for free users.

Conclusion

Live shopping platforms are a great choice when you want to engage with your viewers in real-time and boost your sales. Although it can feel overwhelming when looking for the right live shopping platform, your goals and target audience should be our major consideration. Once you have established the platform that works well for your brand, we recommend usingVirbo Live to create content for your live event. With the AI streamer, you can automate your live events, ensuring your audience is catered for at all times.

Reviewing the Live Streaming Shopping Industry in China

Stores are now trying flashy ways to connect with customers in a competitive market. Among those ways, livestream shopping is a cool trend with a fun shopping experience. It became trendy in China in 2020 when the pandemic led to a physical market shutdown. This unfortunate incident led to the growth of the digital industry worldwide, becoming a blessing in disguise.

China’s live shopping keeps growing because of its diversity and advanced AI technology. Learn about how this live shopping experience has developed across the border through this review article.

Part 1. The Basic Concept of Livestream Shopping: What It Is?

Livestream shopping is a practice that involves product promotion through a live video. This innovative concept creates an engaging environment for shopping through live video entertainment. Unlike traditional e-commerce, livestream shopping encourages active audience participation. As a result, viewers can get real-time product demonstrations and responses from the hosts.

Now that you know the concept of livestream shopping in China, let’s head to its requirements. You don’t need any physical platform as it operates completely online. Navigate through this section to learn about the requirements for successful livestream shopping:

1. Video Equipment

You need a fine camera to ensure clear video for high-quality product display. Also, there should be a tripod stand to keep this camera stable and cover multiple angles. You may also use ring lights or LED panels, as good lighting is crucial for better visibility.

2. Audio Equipment

Make sure to use an external microphone, as a dedicated one ensures better audio quality. Also, a hands-free microphone makes operability easier for hosts moving around in the live stream.

3. Live Streaming Setup

You must have a computer to handle streaming software and many applications. Use any of the streaming software, but make sure to have a strong internet connection. You also need a platform that supports live-stream shopping, like Facebook or TikTok.

4. Monitoring and Analytics Tools

You need multiple-screen monitors to keep an eye on the live stream, chat, and any content. Plus, make use of an analytics tool to track viewer engagement and other relevant metrics. Considering all these factors, it is clear that you do not require a physical brand store to run a live campaign. Anyone can conduct live selling China sessions with products.

Part 2. China Live Shopping: Is It Booming or Devaluing?

Livestream shopping took an exciting turn in its success and productivity. It didn’t just happen to grow on its own; there’s a whole course of action and history behind it. To make your understanding clearer, read this brief history of China’s live shopping:

History of China Livestream Shopping

The start of promoting and selling products through live video occurred in China in 2016. The giant social platform “Taobao “ introduced the concept of live-streaming e-commerce. This trend came to the attention of millions of Chinese consumers. Also, it appeared to be a convenient way, as everyone got smartphones and payment cards for easy procession.

Consequently, the COVID-19 pandemic proved to favor this shopping trend. This was because the physical market was almost shut down completely. Thus, China’s live shopping took growth progress to approximately $352 billion by 2021. Yet, there reached a point when it slowed down and devalued. Here are some of the critical reasons for the brief downfall of livestream shopping in China:

1. **Saturated Market:**The market became overcrowded with the gradual increase in livestream shopping. The increased competition among hosts led to its saturation and the pause in its growth.
2. **Consumer Fatigue:**Continuous exposure to livestream shopping events made consumers less enthusiastic. Also, regular promotional messages and a lack of variety made them lose interest.
3. **Scandals:**Mismanagement of live stream events and fraudulent practices hurt audiences’ trust. It made this shopping method less reliable and trustworthy in viewers’ eyes.
4. Decreasing Innovation:Live stream shopping in China gained sudden popularity. Yet, it no longer remained unique when more competition entered the market. It led to a decline in the excitement and engagement of consumers.

Rise of China Live Shopping With Advancement in Technology

As we discussed the downfall of live-streaming shopping in China, there is another point to ponder. The lack of technology was the main factor for all those reasons for downfall. With the advancement of AI and virtual avatars, it has again taken the pace of growth. These new technological systems are offering more versatility and security in livestream shopping.

According to Statista , there is a gradual increase in livestream shoppers in China. This increase can be seen in the comparison chart pasted below:

A Chinese tech giant “Tencent” adapted to the challenges of this shopping trend. They released an in-app shopping feature in the “WeChat ” messaging service. It led to a gross profit of almost $14 billion in the overall valuation. Moreover, several tools are now working in favor of livestream shopping, increasing users’ diversity. Provided are three essential types of tools serving in this industry:

1. Social Platforms

Some trending social media platforms like Facebook and TikTok represent different marketing features. The audience is already there, so you just need to go live to catch their attention.

2. Production Tools

These tools can improve your production experience, leading to better conversion rates. Some even let you stream across multiple platforms and get comments.

3. E-commerce Tools

The focus of this type of tool, like Shopify, is on the buying and delivering process. They handle things like bundling, discounts, cart management, and more. Their assistive role in developing live shopping systems is evident across the market.

Provided next is resourceful data obtained from a platform, ECDB , showing the live commerce platforms used across China. The obtained data has been gathered against a decided sample space during the year 2022:

This statistical comparison can verify all the advancements in live selling in China. The following table shows countries with the most livestream e-commerce shoppers:

Asia-Pacific Region Countries	Percentage of Livestream Ecommerce Shoppers
China	77
India	75
Thailand	72
Indonesia	69
Japan	32
Australia	22

Part 3. Wondershare Virbo Live: A New Direction to Innovation in China Live Shopping

As technology progressed, Wondershare Virbo emerged as the pioneer to embrace this progression. Its live streaming feature adapts cutting-edge technology to redefine the streaming experience. The tool offers AI-driven avatars that conduct live shopping events on social media. Also, it incorporates various languages and accents to ensure global reach. This feature enables businesses to connect with audiences worldwide.

Wondershare Virbo Live ensures compatibility with many social apps like YouTube, Facebook, Instagram, and more. Plus, this tool safeguards against unpredictable content issues during live shopping scenarios. Users can get continuous 24/7 broadcasting without interruptions. You can use AI streamers with natural movements in different attire and ethnicities to provide realistic content.

Key Features of Wondershare Virbo Live

1. Virbo Live introduces a personalized Q&A database for businesses. They can set up automatic responses and connect with their audience intelligently.
2. It offers cloud-based operation to its users to enjoy flexibility. Businesses can manage their products without downloading them.
3. You can enter text to trigger AI streamers. This allows for real-time interaction through text input within live streams.
4. The online tool goes beyond language barriers with AI translation. It translates text into multiple languages and generates multi-lingual AI streamers.
5. AI live shopping script generation creates shopping scripts during live streaming.

Get Started Online Free Download

Steps of Creating a Stream Room in Wondershare Virbo Live

Creating a China live shopping stream room is easy with Wondershare Virbo Live. Following is the step-by-step guidance to promote your Chinese products using this tool:

Step 1. Get the Tool Online To Make Stream Room

Begin by accessing the tool online through your favorite web browser. From its official website, open the main interface of Wondershare Virbo Live. On this page, hit the “Create Stream Room Now” button on the left side of the screen.

Get Started Online Free Download

• Step 2. Start Creating a Blank Livestream Room

Once you’ve accessed the editing window of the tool, you can customize your AI avatars. Now, click the “Create a Blank Livestream Room” button at the top middle of the screen. Afterward, you’ll find a new window with many options for customizing your livestream setup.

• Step 3. Select Your Preferred AI Avatar

In the upcoming window, navigate to the top-right and opt for the “AI Avatars” tab. A dialog box will open with different avatars in different poses and dresses. Choose any of them according to your requirements, and it will appear on the right side of the screen.

• Step 4. Make Changes in the Background

Next, tap the “Background” tab and select the background for product representation from various categories. Here, opt for one of them to move forward with this live-streaming process.

• Step 5. Insert the Text Prompt or Access AI Smart Script

Afterward, move to the text box on the window’s left side to enter the text. Type in or paste any dubbing script in the text section. Also, you can prompt the tool to create automated scripts with an AI smart script. For this purpose, scroll down the page and press the “AI smart script” button.

• Step 6. Begin Live Streaming of Your Products

You are ready for live streaming once you’ve selected all the required things. Press the “Start livestream” button at the top right and see your inputs come to life.

Conclusion

Live shopping in China proved to be an effective solution for the market. Advanced AI technology has made its success rate even more promising. We have informed you of the various options you can use to upscale livestream shopping. Moreover, you know that Wondershare Virbo Live is the ultimate solution to raising the bar of live selling toward success.

Part 3. Wondershare Virbo Live: A New Direction to Innovation in China Live Shopping

As technology progressed, Wondershare Virbo emerged as the pioneer to embrace this progression. Its live streaming feature adapts cutting-edge technology to redefine the streaming experience. The tool offers AI-driven avatars that conduct live shopping events on social media. Also, it incorporates various languages and accents to ensure global reach. This feature enables businesses to connect with audiences worldwide.

Wondershare Virbo Live ensures compatibility with many social apps like YouTube, Facebook, Instagram, and more. Plus, this tool safeguards against unpredictable content issues during live shopping scenarios. Users can get continuous 24/7 broadcasting without interruptions. You can use AI streamers with natural movements in different attire and ethnicities to provide realistic content.

Key Features of Wondershare Virbo Live

1. Virbo Live introduces a personalized Q&A database for businesses. They can set up automatic responses and connect with their audience intelligently.
2. It offers cloud-based operation to its users to enjoy flexibility. Businesses can manage their products without downloading them.
3. You can enter text to trigger AI streamers. This allows for real-time interaction through text input within live streams.
4. The online tool goes beyond language barriers with AI translation. It translates text into multiple languages and generates multi-lingual AI streamers.
5. AI live shopping script generation creates shopping scripts during live streaming.

Get Started Online Free Download

Steps of Creating a Stream Room in Wondershare Virbo Live

Creating a China live shopping stream room is easy with Wondershare Virbo Live. Following is the step-by-step guidance to promote your Chinese products using this tool:

Step 1. Get the Tool Online To Make Stream Room

Begin by accessing the tool online through your favorite web browser. From its official website, open the main interface of Wondershare Virbo Live. On this page, hit the “Create Stream Room Now” button on the left side of the screen.

Get Started Online Free Download

• Step 2. Start Creating a Blank Livestream Room

Once you’ve accessed the editing window of the tool, you can customize your AI avatars. Now, click the “Create a Blank Livestream Room” button at the top middle of the screen. Afterward, you’ll find a new window with many options for customizing your livestream setup.

• Step 3. Select Your Preferred AI Avatar

In the upcoming window, navigate to the top-right and opt for the “AI Avatars” tab. A dialog box will open with different avatars in different poses and dresses. Choose any of them according to your requirements, and it will appear on the right side of the screen.

• Step 4. Make Changes in the Background

Next, tap the “Background” tab and select the background for product representation from various categories. Here, opt for one of them to move forward with this live-streaming process.

• Step 5. Insert the Text Prompt or Access AI Smart Script

Afterward, move to the text box on the window’s left side to enter the text. Type in or paste any dubbing script in the text section. Also, you can prompt the tool to create automated scripts with an AI smart script. For this purpose, scroll down the page and press the “AI smart script” button.

• Step 6. Begin Live Streaming of Your Products

You are ready for live streaming once you’ve selected all the required things. Press the “Start livestream” button at the top right and see your inputs come to life.

Conclusion

Live shopping in China proved to be an effective solution for the market. Advanced AI technology has made its success rate even more promising. We have informed you of the various options you can use to upscale livestream shopping. Moreover, you know that Wondershare Virbo Live is the ultimate solution to raising the bar of live selling toward success.

Becoming a Pro in TikTok Live Shopping: Your Complete Guide

Various social media platforms are helping businesses to elevate live shopping industry trends. TikTok is one of them and has become an integral part of content creators’ lives. Besides producing content, many professionals use TikTok for its selling ecosystem. It even allows people to adapt new online advertising techniques through live-stream events.

In this article, you will get insights about the working algorithm and rules of TikTok livestream shopping. You will also explore an advanced live-streaming platform. Moreover, you can learn some practical tips here to stand out as a leading seller on TikTok.

Part 1. What Is TikTok Live Shopping and How Does It Operate?

**TikTok Live Shopping is an innovative online advertising strategy introduced by TikTok in 2021. This feature has integrated live streaming into the e-commerce environment. Brands can showcase their products through real-time events. Unlike traditional marketing tactics, it helps to engage with customers directly for a global reach. Other than that, brands can advertise with engaging in-feed videos on TikTok to increase sales.

Shoppers can discover and purchase products and checkout directly within TikTok. They can also explore new brands by tapping the shop icon and checking the items recommended by the TikTok community. According to legitimate statistics , 67% of users say that TikTok marketing inspires them to buy something when they don’t even think about it.

How Does TikTok Live Shopping Operates?

Marketers can operate TikTok Live selling through live streaming and e-commerce. For this process, sellers start live streams and demonstrate their products or services. After going live, they can pin specific items to make them appear on screen for buyers. Also, they can schedule a live stream to get more time for preparation and promotion.

When shoppers interact with them, they can buy directly within the app by providing links or buttons. So, there is no need to go out of the platform and surf other websites. Moreover, they can make transactions through integrated payment gateways. Then, sellers ensure fulfillment and smooth delivery of the produce.

Why Is TikTok Live Shopping Beneficial in the Current Digital Industry?

TikTok is the fastest-evolving network, with over one billion users worldwide. Therefore, it is attractive for brands to advertise products and grow their profile. The following are some major benefits of the TikTok Live shopping experience:

1. Global Reach: An extensive user base makes TikTok more beneficial for professionals. They can go live from anywhere and showcase their products or services to find potential customers.
2. Sales Boost: Sellers can provide discounts or offers to shoppers during live stream to increase their sales. A report shows that 40% of Gen Z TikTok users have purchased at least one product while watching live-streaming content.
3. Real-Time Interaction: The TikTok algorithm lets sellers connect with audiences in real time. It even helps build trustworthy customer relationships that increase sales over time.
4. Engaging Platform: TikTok has cemented its position as one of the top-most engaging platforms. It provides exceptional broadcast features and controls. About 18% of marketers and brands use TikTok for marketing and live shopping events.

Part 2. Rules To Obey While Using TikTok Live Selling Feature

Like every social media platform, TikTok has some requirements to use the live session feature. For this, you need to be at least 18 years old and have a minimum of 1000 followers. Besides, there are some rules to obey while using TikTok live. According to TikTok’s community guidelines , your content should be respectful and updated. Also, it should not address deceptive terms or violate human life.

How To Go Live on TikTok for Live Selling?

After knowing the requirements and rules, the query is how to do TikTok live selling through livestream. For this purpose, follow the simple steps to go live with your TikTok account.

Step 1. Launch the TikTok app and tap on the “+” icon at the bottom-center of the app display. It takes you into the video creation mode, and there, you slide the bottom menu bar to select the “LIVE” option.

Step 2. After that, tap “Add a Title” to write a creative title for the livestream within 32 characters. Lastly, hit the “Go Live” button to initiate your live streaming.

How To Schedule a Live Shopping Event on TikTok?

Apart from going live simply, TikTok allows you to schedule live shopping events to get more time for preparation. Here’s how to schedule a TikTok livestream shopping event step by step.

Step 1. First, open the TikTok app and tap the “Calendar” icon at the top-right corner. Proceed to select “Create an event” on the continuing page. It then asks you to enter “Event Name” of a maximum of 32 characters and “Start Time” to set the event duration.

Step 2. Afterward, write a “Description” of the event to define it within 200 characters. Lastly, tap on “Create,” and your event will go under review for approval. Once your live shopping TikTok event gets approved, you can see it on your profile.

Part 3. Tips That Can Make You the Next Big Seller on TikTok Live Shopping

Many platforms are out there for selling on TikTok Live, and the competition is touching the sky. Therefore, you have to take smart steps to survive in the live shopping ecosystem. To help you become the next big seller on TikTok live shopping**,** we have discussed some simple tips here:

Tip 1. Using Wondershare Virbo Live To Make Engaging Livestreaming Content

For effective live selling, you need an efficient live-streaming platform. At the moment, Wondershare Virbo Live stands out as the best platform to host result-oriented live shopping events on social media. It helps you counter the language barriers with AI integration of multiple accents and languages.

It allows you to generate creative scripts for live shopping to save time and effort. Moreover, the built-in AI system helps you translate text and generate AI voice. So, you can reach a global audience to allow them to experience live shopping. It enables you to interact with the audience smartly through automatic responses. You can also set up a personal Q&A database for prompt responses.

Important Characteristics of Wondershare Virbo Live

1. Wondershare Virbo Live offers a wide range of compatibility to go live on different social media platforms. You can integrate live streaming with all major platforms, including YouTube, TikTok, and more.
2. You also get to use different AI avatars or VTubers that reflect different attire, poses, and ethnicities. Plus, it allows you to customize your avatar for every live session.
3. The cloud-based support helps you manage things without downloading. You can also operate the platform flexibly without any restrictions.

Get Started Online Free Download

Comprehensive Guide to Creating a Streaming Room in Wondershare Virbo Live

Wondershare Virbo Live redefines your way of interacting with viewers. It has even made TikTok livestream shopping fun for sellers and shoppers with advanced AI features. Therefore, analyze the following steps to know how to create a stream room with this interactive tool:

Step 1. Open the Platform and Create Your Stream Room

First, open the official website of Virbo Live to access the online tool. Once you open the platform, you will see the information on the main interface. Select the “Create Stream Room Now” function on this window to proceed.

Get Started Online Free Download

Step 2. Create a Blank Livestream Room To Access Editing Window

After that, the tool’s home screen opens with several customization options. Next, click the “Create a Blank Livestream Room” button to create your livestream room with personalization.

Step 3. Insert Text or Navigate to the AI Smart Script Function

The next screen shows multiple features to let you create a live stream. For that, click on the “Text” option on the left side of the display. Type or paste your dubbing content in the text box. You can also choose the “AI Smart Script” option at the bottom left corner to instantly add your prompt and generate a script.

Step 4. Choose AI Avatars To Showcase Your Personality

Choose the “AI Avatars” tab from the given options in the top bar. It displays various avatars with a variety of poses and attire. Before moving forward, preview your favorite AI avatar on the right side.

Step 5. Try Different Backgrounds and Templates

In the top navigation bar, hit the “Background” tab to see different background options. Depending on live streaming requirements, you can customize the background. Conversely, you can try the “Template” section according to your needs and wants.

Step 6. Initiate Your Livestream for Live Selling

Once you have selected everything according to the requirements, you can start. Lastly, hit the “Start livestream” button at the top right corner to give your viewers a personalized experience.

Tip 2. Properly Plan Your Livestream

It won’t be a good impression if you make mistakes in real-time interaction with viewers. Thus, make sure to prepare yourself before going to a live stream. To plan appropriately, collect the data and make an outline or presentation. You can livestream according to outlines and present your products.

Tip 3. Gain Expertise in TikTok Features

Becoming a proficient user of TikTok features would be a plus for you. The first feature is its “Enhance” mode, which presents beauty filters to improve your appearance. The flip camera helps show something in front during live without moving the camera away. You can also share your live stream and filter your comments in real-time using TikTok.

Tip 4. Check TikTok Analytics

Having a huge number of followers is not enough. You should also analyze when most of your audience stays active for a greater reach. For this, TikTok Analytics helps to supervise the viewers’ activities during specific intervals. Besides, you can also survey viewers to better understand which time is preferable for the maximum audience.

Tip 5. Promote Your Broadcast

TikTok live selling improves when you engage with a broad audience. You can try multiple ways to promote your livestream and get more viewers. One way is to share your live stream link on other platforms or directly text the people. The second method is that you can create a promotional video of the scheduled live event. Viewers can watch your video as a trailer of the event to hype their interest.

Conclusion

Apart from creating content, TikTok live shopping trends are rising gradually. Therefore, this article presents a detailed guide about working, rules, benefits, and process of live selling on TikTok. We have also introduced Wondershare Virbo Live, which helps you grow on different platforms like TikTok. It provides exceptional compatibility and usability to facilitate users anytime and anywhere.

Various social media platforms are helping businesses to elevate live shopping industry trends. TikTok is one of them and has become an integral part of content creators’ lives. Besides producing content, many professionals use TikTok for its selling ecosystem. It even allows people to adapt new online advertising techniques through live-stream events.

In this article, you will get insights about the working algorithm and rules of TikTok livestream shopping. You will also explore an advanced live-streaming platform. Moreover, you can learn some practical tips here to stand out as a leading seller on TikTok.

Part 1. What Is TikTok Live Shopping and How Does It Operate?

**TikTok Live Shopping is an innovative online advertising strategy introduced by TikTok in 2021. This feature has integrated live streaming into the e-commerce environment. Brands can showcase their products through real-time events. Unlike traditional marketing tactics, it helps to engage with customers directly for a global reach. Other than that, brands can advertise with engaging in-feed videos on TikTok to increase sales.

Shoppers can discover and purchase products and checkout directly within TikTok. They can also explore new brands by tapping the shop icon and checking the items recommended by the TikTok community. According to legitimate statistics , 67% of users say that TikTok marketing inspires them to buy something when they don’t even think about it.

How Does TikTok Live Shopping Operates?

Marketers can operate TikTok Live selling through live streaming and e-commerce. For this process, sellers start live streams and demonstrate their products or services. After going live, they can pin specific items to make them appear on screen for buyers. Also, they can schedule a live stream to get more time for preparation and promotion.

When shoppers interact with them, they can buy directly within the app by providing links or buttons. So, there is no need to go out of the platform and surf other websites. Moreover, they can make transactions through integrated payment gateways. Then, sellers ensure fulfillment and smooth delivery of the produce.

Why Is TikTok Live Shopping Beneficial in the Current Digital Industry?

TikTok is the fastest-evolving network, with over one billion users worldwide. Therefore, it is attractive for brands to advertise products and grow their profile. The following are some major benefits of the TikTok Live shopping experience:

1. Global Reach: An extensive user base makes TikTok more beneficial for professionals. They can go live from anywhere and showcase their products or services to find potential customers.
2. Sales Boost: Sellers can provide discounts or offers to shoppers during live stream to increase their sales. A report shows that 40% of Gen Z TikTok users have purchased at least one product while watching live-streaming content.
3. Real-Time Interaction: The TikTok algorithm lets sellers connect with audiences in real time. It even helps build trustworthy customer relationships that increase sales over time.
4. Engaging Platform: TikTok has cemented its position as one of the top-most engaging platforms. It provides exceptional broadcast features and controls. About 18% of marketers and brands use TikTok for marketing and live shopping events.

Part 2. Rules To Obey While Using TikTok Live Selling Feature

Like every social media platform, TikTok has some requirements to use the live session feature. For this, you need to be at least 18 years old and have a minimum of 1000 followers. Besides, there are some rules to obey while using TikTok live. According to TikTok’s community guidelines , your content should be respectful and updated. Also, it should not address deceptive terms or violate human life.

How To Go Live on TikTok for Live Selling?

After knowing the requirements and rules, the query is how to do TikTok live selling through livestream. For this purpose, follow the simple steps to go live with your TikTok account.

Step 1. Launch the TikTok app and tap on the “+” icon at the bottom-center of the app display. It takes you into the video creation mode, and there, you slide the bottom menu bar to select the “LIVE” option.

Step 2. After that, tap “Add a Title” to write a creative title for the livestream within 32 characters. Lastly, hit the “Go Live” button to initiate your live streaming.

How To Schedule a Live Shopping Event on TikTok?

Apart from going live simply, TikTok allows you to schedule live shopping events to get more time for preparation. Here’s how to schedule a TikTok livestream shopping event step by step.

Step 1. First, open the TikTok app and tap the “Calendar” icon at the top-right corner. Proceed to select “Create an event” on the continuing page. It then asks you to enter “Event Name” of a maximum of 32 characters and “Start Time” to set the event duration.

Step 2. Afterward, write a “Description” of the event to define it within 200 characters. Lastly, tap on “Create,” and your event will go under review for approval. Once your live shopping TikTok event gets approved, you can see it on your profile.

Part 3. Tips That Can Make You the Next Big Seller on TikTok Live Shopping

Many platforms are out there for selling on TikTok Live, and the competition is touching the sky. Therefore, you have to take smart steps to survive in the live shopping ecosystem. To help you become the next big seller on TikTok live shopping**,** we have discussed some simple tips here:

Tip 1. Using Wondershare Virbo Live To Make Engaging Livestreaming Content

For effective live selling, you need an efficient live-streaming platform. At the moment, Wondershare Virbo Live stands out as the best platform to host result-oriented live shopping events on social media. It helps you counter the language barriers with AI integration of multiple accents and languages.

It allows you to generate creative scripts for live shopping to save time and effort. Moreover, the built-in AI system helps you translate text and generate AI voice. So, you can reach a global audience to allow them to experience live shopping. It enables you to interact with the audience smartly through automatic responses. You can also set up a personal Q&A database for prompt responses.

Important Characteristics of Wondershare Virbo Live

1. Wondershare Virbo Live offers a wide range of compatibility to go live on different social media platforms. You can integrate live streaming with all major platforms, including YouTube, TikTok, and more.
2. You also get to use different AI avatars or VTubers that reflect different attire, poses, and ethnicities. Plus, it allows you to customize your avatar for every live session.
3. The cloud-based support helps you manage things without downloading. You can also operate the platform flexibly without any restrictions.

Get Started Online Free Download

Comprehensive Guide to Creating a Streaming Room in Wondershare Virbo Live

Wondershare Virbo Live redefines your way of interacting with viewers. It has even made TikTok livestream shopping fun for sellers and shoppers with advanced AI features. Therefore, analyze the following steps to know how to create a stream room with this interactive tool:

Step 1. Open the Platform and Create Your Stream Room

First, open the official website of Virbo Live to access the online tool. Once you open the platform, you will see the information on the main interface. Select the “Create Stream Room Now” function on this window to proceed.

Get Started Online Free Download

Step 2. Create a Blank Livestream Room To Access Editing Window

After that, the tool’s home screen opens with several customization options. Next, click the “Create a Blank Livestream Room” button to create your livestream room with personalization.

Step 3. Insert Text or Navigate to the AI Smart Script Function

The next screen shows multiple features to let you create a live stream. For that, click on the “Text” option on the left side of the display. Type or paste your dubbing content in the text box. You can also choose the “AI Smart Script” option at the bottom left corner to instantly add your prompt and generate a script.

Step 4. Choose AI Avatars To Showcase Your Personality

Choose the “AI Avatars” tab from the given options in the top bar. It displays various avatars with a variety of poses and attire. Before moving forward, preview your favorite AI avatar on the right side.

Step 5. Try Different Backgrounds and Templates

In the top navigation bar, hit the “Background” tab to see different background options. Depending on live streaming requirements, you can customize the background. Conversely, you can try the “Template” section according to your needs and wants.

Step 6. Initiate Your Livestream for Live Selling

Once you have selected everything according to the requirements, you can start. Lastly, hit the “Start livestream” button at the top right corner to give your viewers a personalized experience.

Tip 2. Properly Plan Your Livestream

It won’t be a good impression if you make mistakes in real-time interaction with viewers. Thus, make sure to prepare yourself before going to a live stream. To plan appropriately, collect the data and make an outline or presentation. You can livestream according to outlines and present your products.

Tip 3. Gain Expertise in TikTok Features

Becoming a proficient user of TikTok features would be a plus for you. The first feature is its “Enhance” mode, which presents beauty filters to improve your appearance. The flip camera helps show something in front during live without moving the camera away. You can also share your live stream and filter your comments in real-time using TikTok.

Tip 4. Check TikTok Analytics

Having a huge number of followers is not enough. You should also analyze when most of your audience stays active for a greater reach. For this, TikTok Analytics helps to supervise the viewers’ activities during specific intervals. Besides, you can also survey viewers to better understand which time is preferable for the maximum audience.

Tip 5. Promote Your Broadcast

TikTok live selling improves when you engage with a broad audience. You can try multiple ways to promote your livestream and get more viewers. One way is to share your live stream link on other platforms or directly text the people. The second method is that you can create a promotional video of the scheduled live event. Viewers can watch your video as a trailer of the event to hype their interest.

Conclusion

Apart from creating content, TikTok live shopping trends are rising gradually. Therefore, this article presents a detailed guide about working, rules, benefits, and process of live selling on TikTok. We have also introduced Wondershare Virbo Live, which helps you grow on different platforms like TikTok. It provides exceptional compatibility and usability to facilitate users anytime and anywhere.

The Boxing Streaming Websites You Can’t Afford To Miss

With technological advancements, boxing lovers can surpass geographical restrictions to watch their favorite matches. There are many streaming sites available that allow you to watch sports events, including boxing. With the help of boxing streaming sites, you can see live boxing matches free of cost. It gives you the advantage of enjoying the live boxing match without going to the location.

In such cases, the internet is the savior, as traditional channels have hurdles in extending their service globally. This article will help you to find the best boxing streaming websites.

Part 1. How Have Live Streaming Sites Changed the Overall Channel Viewership?

Traditional TV services face limitations in broadcasting live boxing matches. Such live boxing matches may only be available to viewers in specific regions or countries. These matches might be broadcast on a channel not included in the basic satellite package of many users.

Traditional services do not provide the flexibility to watch matches at a convenient time. The free boxing stream online sites can easily overcome all these limitations. Now, we will discuss the innovation these streaming sites bring to our sports-watching experience:

1. Personalized Experience

Streaming site services allow the viewers to customize the user experience. Fans of a boxing match can get their desired commentary and analysis reports via these sites. You can also rewind to watch and celebrate epic moments without missing details. Many services offer the opportunity to watch several streams side by side simultaneously.

2. Fewer Delays With Real-Time Support

In the past, there was a video lagging problem on these streaming services. Now, streaming services focus on delivering a smooth experience to viewers. This improved latency of the streaming websites gives real-time support to viewers. You can watch a boxing match without any pause to buffer or catch up.

3. Easier Connectivity and Collaboration

Connectivity becomes more accessible for users with live streaming services. Users can enjoy watching live streaming with their friends and family. During live streaming, you can chat online with your friends within the stream to make your environment more interactive.

4. Integration of Social Media

You also get the option to share live streams on different social media platforms. Many streaming platforms provide this integration option with social media. You can show your favorite streaming matches to your fellows on social sites with one click.

Part 2. Best Boxing Streaming Website Services To Try Online

Anyone can watch their favorite boxing match from anywhere with this streaming site. Below are the best boxing streaming websites and services to watch the game:

1. Boxing Stream

Boxing Stream can help sports lovers avoid issues accessing boxing matches due to location differences. This site can help you watch the game regardless of where you are. It even informs you about the match in a few days. You can check the date of the live match of your favorite boxers within the schedule plan of this boxing streaming site.

Other than that, this website updates the results of recent matches. Also, you can search for your favorite match stream that might not be available on the main page.

2.Box.Live

With Box.Live users can get a detailed schedule of live boxing matches to stay up to date. It connects the fans with 750 boxers and provides a boxing preview. Boxing fans can check the latest news about matches on this website. This free boxing streaming online site also shows boxing ranking and a world champions list.

Android and iPhone users can download the app to remain updated about matches. In addition, Box.Live offers a replay menu to rewatch the boxing match.

3. Sportsurge

If you are a fan of boxing matches, you will not want to miss any matches. For this purpose, Sportsurge is one of the best free streaming sites for boxing. This website lets you get updates on upcoming boxing matches through a carefully compiled schedule. Also, the timing of each boxing match live streaming is presented on the website to keep you informed.

Sportsurge allows you to watch matches in HD and on any device. You can choose streams with different commentators to enjoy live boxing.

4. Stream East

Usually, boxing matches are broadcast on premium sports channels, so you are bound to pay for viewership. It is possible to miss the match as its timing might not align with your routine. Stream East is a boxing streaming site that can solve all these problems. This streaming site allows you to watch live match streaming through various links.

This website also alerts you in advance for the upcoming match stream. However, the link to the live stream will appear 60 minutes before the game’s start.

5. CrackStream

People from all around the world can watch boxing matches on the CrackStream boxing streaming site. It provides information about upcoming matches to inform you about the dates and times of the match. Also, the names of boxers are mentioned so you can watch your favorite one. CrackStream delivers HD-quality streams to let the viewers enjoy the best experience.

Moreover, it lets you share the live stream on social media platforms with one click. You can also share a match live stream with other people through email via CrackStream.

6. DAZN

DAZN lets you watch live boxing matches on a desired device anytime, anywhere. You can also watch the latest boxing match replays on this website. It provides a list of the latest boxing highlight videos to keep you in touch with the latest action. With this website, you can watch boxing shows to hear what experts say about the match.

Plus, career-defining fights of boxers are available on this best boxing streaming website. Thus, this website should be your go-to platform for learning everything happening in boxing.

Part 3. Promote the Best Boxing Streaming Websites Using the Finest Tool

If a boxing match between the two renowned fighters is about to happen, their fans use different mediums to create hype online. Being a big fan, you can create excitement about this upcoming match using the right streaming medium. With Wondershare Virbo Live , you can promote the boxing match through interactive live streams. It helps you carry out the post-match streams to discuss the outcome of your favorite match.

In addition, Virbo Live offers an AI avatar feature to grasp the audience’s attention. AI avatars mirror real-life nuances to give viewers authentic interaction during the stream. With AI script generation, you can generate the script to discuss the boxing match.

Top Features of Wondershare Virbo Live To Make Content Better

1. This tool allows you to translate scripts in various languages to broaden your reach.
2. Its customizable Q&A feature can help you set up automatic livestream responses.
3. You can add text instructing AI streamers on what to speak in live streaming.

Step-by-Step Guide to Creating Stream Room for Live Stream To Promote Boxing

As mentioned, boxing fans can create professional videos with Virbo Live to promote upcoming boxing matches for boxing streaming sites. Go through the steps to create a customized live-stream boxing promotional video through Virbo Live:

• Step 1. Create Stream Room Through Accessing Tool Online

Initiate the process by accessing the tool online through a proper browser. Access the main webpage of Virbo Live by hitting the “Create Stream Room Now” button on the left.

• Step 2. Start Generating a Blank Livestream Room

Continue to click “Create a Blank Livestream Room” in the middle to initiate the editing process. The same window displays a variety of templates to start with if you seek a quick procedure.

• Step 3. Select the Desired AI Avatar

You will be led to an editing window where you can start by selecting your desired AI avatar. Click the “AI avatar” button from the top and find the appropriate option according to their pose and dress.

• Step 4. Select the Background for Boxing Promotional Video

Since it is a boxing promotional video you are making, select the proper “Background” according to your conditions.

• Step 5. Create Script With AI Smart Script or Insert Text Prompt

Next, navigate to the left side of the window to create a video script with the AI Smart Script option. Press the “AI Smart Script” button to access a new pop-up window with various options. Here, you can write product names, features, and promotional content. Also, you can choose the “Language” and “Style” before clicking on the “Generate” button.

• Step 6. Begin Live Streaming To Promote Match

Following all the above, you are now ready for the live stream to promote the upcoming boxing match. Press the “Start livestream” button at the top right to begin this promotional stream.

Conclusion

All in all, we can say that restrictions of traditional TV compelled people to use streaming to watch live boxing matches. With their global accessibility, boxing streaming sites can help you to watch your favorite match. If you want to promote these matches as a fan, we have also discussed a suitable tool for your needs. Wondershare Virbo Live has AI features to create customized livestreams for boxing fans.

The world of e-commerce has gone through a tremendous transformation in the recent past, with terms like live commerce, live streaming, live shopping, and live chat becoming a norm. Streaming commerce has become popular and brands are looking for the best live tools to push their products in the market. Businesses that have taken advantage of live streaming e commerce report higher conversion rates and increased sales. In this article, we explore the concept of live streaming as successfully applied by different companies and how artificial intelligence is going to further transform this area of business.

Part 1: Background Information of Live Commerce

To get started, let’s define what is live ecommerce. Is it different from the ecommerce that most people know or just an enhanced version? Do you need any special tools to be successful in live stream ecommerce and how does it boost sales?

01 What is Live Commerce?

Live commerce is the act of selling products online via immersive live shopping platforms. Brands and creators use live commerce in the form of live and shoppable videos to sell their products while shoppers can interact with brands in real-time. In simpler terms, live stream commerce is like a customer watching a livestream event but can shop.

To be successful with live e commerce, you would need certain tools like a live shopping platform, shopping cart integration, and live chat to give your viewers the ultimate user experience. This allows consumers to watch, talk, and shop your products from wherever they are and at any time.

02 Benefits of Ecommerce Live

The e commerce live streaming trend started in China, and spread to other parts of the world quickly. This was back in 2016 when the Chinese retail giant Alibaba launched its live stream shopping event that became an instant success. Within the first 20 minutes, Alibaba had generated over $7.5 billion in transaction value.

Although the same approach had been used by QVC Home Shopping Network years before, the real integration of internet live shopping started with Alibaba. From this success, several notable benefits of e-commerce live streaming can be realized:

1. Sales Acceleration: Live commerce generates sales quicker by exposing brands and products to thousands of viewers in minutes
2. Promotes Better Engagement: With people being 2x more likely to share videos with their friends and families compared to static ads, live commerce generates higher engagement than other forms of content.
3. Encourages Impulse Buying: People are more likely to buy a product when they are involved in an exclusive even for fear of missing out on the limited-time offers.
4. Builds Brand Awareness: Live commerce allows consumers to see the face behind the brand or the influencers pushing the products, which makes them connect more with the brand.

Part 2: Successful Case in Live Online Shopping: Transforming Brands through Engagement

The use of live commerce features has made significant impacts on business industries. From collaboration with influencers to engaging viewers in consultation, the following brands have transformed their engagement through live online shopping:

1. Michael Kors: Fashionable Collaboration Boosts Engagement

Michael Kors partnered with the popular influencer Aimee Song to host a live stream showcasing their new Spring collection. During the ecommerce live streaming event, Aimee styled various looks while offering insights and answering viewers’ questions.

Achievement: The e commerce live streaming event garnered over 1 million views and increased website traffic by 300%. Michael Kors recorded that the sales of featured items surpassed expectations, as the dress that Aimee wore was sold out within minutes.

Lessons Drawn: Collaborations with relatable influencers can drive significant engagement and sales. The live stream event also demonstrated the importance of interactive elements like styling tips and real-time Q&A in fostering connections and building trust with customers.

2. Sephora: Beauty Unboxed with Community Building

Sephora leveraged streaming commerce to host makeup tutorials, product demonstrations, and expert sessions with brands like Fenty Beauty. During the live commerce event, viewers could purchase products directly from the stream and interact with each other via a live chat.

Achievement: The live commerce event boosted Sephora sales by 30% of the featured products. They also saw a 200% rise in engagement on their social media channels, increasing their brand awareness. The live chat fostered a sense of community as viewers could directly share tips and recommendations.

Lessons Drawn: Brands can create a powerful formula for success by combining education, entertainment, and community building. Live streaming e commerce provides valuable product information and real-time interactions that can be used to foster loyalty while building lasting communities.

3. Nike: Live Workouts Drive Brand Advocacy

Nike partnered with professional athletes and trainers to host live workout sessions on their app. The live commerce event allowed viewers to participate in the workouts at home, purchase featured Nike apparel and equipment, and interact with other users.

Achievement: The live workouts event increased app downloads by 40% and sale of features products by 25%. Viewers could actively share their workout experiences during the live stream commerce, creating positive brand buzz and advocating for Nike products.

Lessons Drawn: Live stream commerce can go beyond mere product promotion by offering valuable experiences like workouts. By adding interactive elements and community engagement, sellers can fuel their brand advocacy and create loyal customers.

4. L’Oreal: Personalized Skincare Consultations

L’Oreal launched a live consultation service within its app. The live commerce feature allowed users to connect with dermatologists and beauty advisors for personalized skincare recommendations. They would then purchase recommended products directly from the consultation.

Achievement: The live consultations increased app usage by 50% and grew sales of recommended products by 35%. The e-commerce live-streaming event saw users appreciate the personalized advice they got and a seamless purchasing experience.

Lessons Drawn: Live commerce can be more than entertainment by offering valuable services like consultations. By engaging in personalized experiences, brands can increase customer satisfaction and loyalty, contributing to conversions and repeat purchases.

Part 3: Future Landscape: Live Streaming with AI

The evolution of live commerce is far from over. The next frontier lies in the seamless integration of artificial intelligence (AI), which promises an even more personalized and immersive shopping experience. With features like AI streamers and personalized product recommendations, brands are poised to benefit the most from these developments. Here is a tool that will help you take your live commerce experience to the next level.

01 Integrating Virbo Live for Live Commerce

Virbo Live offers cost-efficient and multilingual AI-driven avatars to boost your viewers’ experience during live shopping. By seamlessly integrating AI streamers into your live commerce events, you can boost your revenue by providing accurate product information and encouraging viewers to make a purchase. The avatars will make your live commerce more engaging, convenient, and interactive.

Advantages of Virbo Live Commerce:

• Continuous 24/7 live commerce broadcasting without interruptions
• Cost-effective streamers with lower personnel and equipment expenses
• Reduced dependence on large human teams
• Seamless language and accent translations to engage a diverse global audience
• Stable and lag-free streaming performance
• Enhanced content safety through AI-driven moderation.

02 Simplified Workflow and Better Viewer Experience with Virbo Live

To get started with Virbo Live, choose an appropriate AI avatar, generate the script, and go live. The process is simple and will take only a few minutes. Here is a detailed step-by-step guide :

Step 1 Create a Live Shopping Rooms

Log into Virbo Live and click “Create a Blank Livestream Room” or select a template from the available options to get started.

Step 2 Choose AI Streamers and Background

Select a virtual streamer from the virtual host library. Customize the avatar and the background to match your brand and live commerce event.

Step 3 Enter Text or Voice

Enter a script or upload your audio for the AI Avatar to seamlessly interact with the viewers. Virbo Live also offers an AI smart scriptwriter and AI translator for automatic script generation.

Step 4 Start Live Streaming

Click Start Live Streaming and connect your AI avatar to your live commerce platform using the OBS OBS software.

Step 5 Interact With the Audience

Activate the Interact With the Audience feature to allow the AI streamer to seamlessly engage your viewers without your involvement.

FAQs about Live Commerce

1. What are the drawbacks of live commerce?

Live commerce allows you to access a wider audience and boost sales revenue, but it comes with a few downsides too. You may have to deal with technical hiccups, poor audio quality, and viewers getting distracted or bored.

2. How do I succeed with live commerce streaming?

To succeed with live commerce streaming, you need to choose the right live shopping platform and keep your viewers engaged with the right content and interactions.

3. What is the difference between regular streaming and live commerce streaming?

Regular streaming involves uploading pre-recorded videos online for viewers to watch at a time of their choosing while live commerce streaming is real-time broadcasting while the video is being recorded.

4. Is live commerce streaming better than video recording?

Yes, live commerce streaming is usually more economical than pre-recorded streaming. It requires less resources and time to produce while keeping the viewers engaged.

Conclusion

Live commerce provides a unique opportunity for brands to reach more audiences and increase their sales revenue. While it has revolutionized online shopping, creating content for live commerce can be expensive and time-consuming. That’s why Virbo Live offers AI streamers to automate live commerce and allow brands to keep their viewers engaged at a lower cost. By leveraging artificial intelligence, you can enhance your viewers’ live shopping experience while getting the best out of the experience.

The world of e-commerce has gone through a tremendous transformation in the recent past, with terms like live commerce, live streaming, live shopping, and live chat becoming a norm. Streaming commerce has become popular and brands are looking for the best live tools to push their products in the market. Businesses that have taken advantage of live streaming e commerce report higher conversion rates and increased sales. In this article, we explore the concept of live streaming as successfully applied by different companies and how artificial intelligence is going to further transform this area of business.

Part 1: Background Information of Live Commerce

To get started, let’s define what is live ecommerce. Is it different from the ecommerce that most people know or just an enhanced version? Do you need any special tools to be successful in live stream ecommerce and how does it boost sales?

01 What is Live Commerce?

Live commerce is the act of selling products online via immersive live shopping platforms. Brands and creators use live commerce in the form of live and shoppable videos to sell their products while shoppers can interact with brands in real-time. In simpler terms, live stream commerce is like a customer watching a livestream event but can shop.

To be successful with live e commerce, you would need certain tools like a live shopping platform, shopping cart integration, and live chat to give your viewers the ultimate user experience. This allows consumers to watch, talk, and shop your products from wherever they are and at any time.

02 Benefits of Ecommerce Live

The e commerce live streaming trend started in China, and spread to other parts of the world quickly. This was back in 2016 when the Chinese retail giant Alibaba launched its live stream shopping event that became an instant success. Within the first 20 minutes, Alibaba had generated over $7.5 billion in transaction value.

Although the same approach had been used by QVC Home Shopping Network years before, the real integration of internet live shopping started with Alibaba. From this success, several notable benefits of e-commerce live streaming can be realized:

1. Sales Acceleration: Live commerce generates sales quicker by exposing brands and products to thousands of viewers in minutes
2. Promotes Better Engagement: With people being 2x more likely to share videos with their friends and families compared to static ads, live commerce generates higher engagement than other forms of content.
3. Encourages Impulse Buying: People are more likely to buy a product when they are involved in an exclusive even for fear of missing out on the limited-time offers.
4. Builds Brand Awareness: Live commerce allows consumers to see the face behind the brand or the influencers pushing the products, which makes them connect more with the brand.

Part 2: Successful Case in Live Online Shopping: Transforming Brands through Engagement

The use of live commerce features has made significant impacts on business industries. From collaboration with influencers to engaging viewers in consultation, the following brands have transformed their engagement through live online shopping:

1. Michael Kors: Fashionable Collaboration Boosts Engagement

Michael Kors partnered with the popular influencer Aimee Song to host a live stream showcasing their new Spring collection. During the ecommerce live streaming event, Aimee styled various looks while offering insights and answering viewers’ questions.

Achievement: The e commerce live streaming event garnered over 1 million views and increased website traffic by 300%. Michael Kors recorded that the sales of featured items surpassed expectations, as the dress that Aimee wore was sold out within minutes.

Lessons Drawn: Collaborations with relatable influencers can drive significant engagement and sales. The live stream event also demonstrated the importance of interactive elements like styling tips and real-time Q&A in fostering connections and building trust with customers.

2. Sephora: Beauty Unboxed with Community Building

Sephora leveraged streaming commerce to host makeup tutorials, product demonstrations, and expert sessions with brands like Fenty Beauty. During the live commerce event, viewers could purchase products directly from the stream and interact with each other via a live chat.

Achievement: The live commerce event boosted Sephora sales by 30% of the featured products. They also saw a 200% rise in engagement on their social media channels, increasing their brand awareness. The live chat fostered a sense of community as viewers could directly share tips and recommendations.

Lessons Drawn: Brands can create a powerful formula for success by combining education, entertainment, and community building. Live streaming e commerce provides valuable product information and real-time interactions that can be used to foster loyalty while building lasting communities.

3. Nike: Live Workouts Drive Brand Advocacy

Nike partnered with professional athletes and trainers to host live workout sessions on their app. The live commerce event allowed viewers to participate in the workouts at home, purchase featured Nike apparel and equipment, and interact with other users.

Achievement: The live workouts event increased app downloads by 40% and sale of features products by 25%. Viewers could actively share their workout experiences during the live stream commerce, creating positive brand buzz and advocating for Nike products.

Lessons Drawn: Live stream commerce can go beyond mere product promotion by offering valuable experiences like workouts. By adding interactive elements and community engagement, sellers can fuel their brand advocacy and create loyal customers.

4. L’Oreal: Personalized Skincare Consultations

L’Oreal launched a live consultation service within its app. The live commerce feature allowed users to connect with dermatologists and beauty advisors for personalized skincare recommendations. They would then purchase recommended products directly from the consultation.

Achievement: The live consultations increased app usage by 50% and grew sales of recommended products by 35%. The e-commerce live-streaming event saw users appreciate the personalized advice they got and a seamless purchasing experience.

Lessons Drawn: Live commerce can be more than entertainment by offering valuable services like consultations. By engaging in personalized experiences, brands can increase customer satisfaction and loyalty, contributing to conversions and repeat purchases.

Part 3: Future Landscape: Live Streaming with AI

The evolution of live commerce is far from over. The next frontier lies in the seamless integration of artificial intelligence (AI), which promises an even more personalized and immersive shopping experience. With features like AI streamers and personalized product recommendations, brands are poised to benefit the most from these developments. Here is a tool that will help you take your live commerce experience to the next level.

01 Integrating Virbo Live for Live Commerce

Virbo Live offers cost-efficient and multilingual AI-driven avatars to boost your viewers’ experience during live shopping. By seamlessly integrating AI streamers into your live commerce events, you can boost your revenue by providing accurate product information and encouraging viewers to make a purchase. The avatars will make your live commerce more engaging, convenient, and interactive.

Advantages of Virbo Live Commerce:

• Continuous 24/7 live commerce broadcasting without interruptions
• Cost-effective streamers with lower personnel and equipment expenses
• Reduced dependence on large human teams
• Seamless language and accent translations to engage a diverse global audience
• Stable and lag-free streaming performance
• Enhanced content safety through AI-driven moderation.

02 Simplified Workflow and Better Viewer Experience with Virbo Live

To get started with Virbo Live, choose an appropriate AI avatar, generate the script, and go live. The process is simple and will take only a few minutes. Here is a detailed step-by-step guide :

Step 1 Create a Live Shopping Rooms

Log into Virbo Live and click “Create a Blank Livestream Room” or select a template from the available options to get started.

Step 2 Choose AI Streamers and Background

Select a virtual streamer from the virtual host library. Customize the avatar and the background to match your brand and live commerce event.

Step 3 Enter Text or Voice

Enter a script or upload your audio for the AI Avatar to seamlessly interact with the viewers. Virbo Live also offers an AI smart scriptwriter and AI translator for automatic script generation.

Step 4 Start Live Streaming

Click Start Live Streaming and connect your AI avatar to your live commerce platform using the OBS OBS software.

Step 5 Interact With the Audience

Activate the Interact With the Audience feature to allow the AI streamer to seamlessly engage your viewers without your involvement.

FAQs about Live Commerce

1. What are the drawbacks of live commerce?

Live commerce allows you to access a wider audience and boost sales revenue, but it comes with a few downsides too. You may have to deal with technical hiccups, poor audio quality, and viewers getting distracted or bored.

2. How do I succeed with live commerce streaming?

To succeed with live commerce streaming, you need to choose the right live shopping platform and keep your viewers engaged with the right content and interactions.

3. What is the difference between regular streaming and live commerce streaming?

Regular streaming involves uploading pre-recorded videos online for viewers to watch at a time of their choosing while live commerce streaming is real-time broadcasting while the video is being recorded.

4. Is live commerce streaming better than video recording?

Yes, live commerce streaming is usually more economical than pre-recorded streaming. It requires less resources and time to produce while keeping the viewers engaged.

Conclusion

Live commerce provides a unique opportunity for brands to reach more audiences and increase their sales revenue. While it has revolutionized online shopping, creating content for live commerce can be expensive and time-consuming. That’s why Virbo Live offers AI streamers to automate live commerce and allow brands to keep their viewers engaged at a lower cost. By leveraging artificial intelligence, you can enhance your viewers’ live shopping experience while getting the best out of the experience.

Amazon Live for Beginners: Features, Pro Tips & Future Trends

Going live on Amazon is a great way to drive sales and traffic to your product. The platforms work in a similar way to other livestreaming services including Facebook and Taobao. Sellers can use Amazon Live streaming to drive trading and brand awareness of their products. In this article, we explore the Amazon Live streaming shopping experience including the key features and pro tips.

Part 1: Live on Amazon: A Game-Changer for Sellers

Amazon has been hosting many live streams where sellers promote a wide range of products. With Amazon Live Events, thousands of creators and influencers sell products and demonstrate how they work. This type of livestream shopping is an effective marketing strategy. It allows a personable host to demonstrate products while shoppers talk about their experience and ask any burning questions.

01 What is Amazon Live Streaming?

Amazon Live Streaming is an interactive fee that allows brands to show live videos for their products. You can introduce your brands to the audience and demonstrate how products work. With Amazon Live, sellers highlight their product listings and create banners for customers using product promotions on a carousel below each live video. On the other hand, customers interact with the live video by asking questions in the comment sections or chatting with hosts.

02 Who Can Benefit from Amazon Live?

Amazon Live streaming sales focus on the desires of the shoppers to know more about a product. It is also based on the tendency of online shoppers to impulse buy. By providing instant answers to shoppers, sellers can minimize the guesswork and boost sales.

1. Shoppers: Discover new products and see them in demonstrated action before making a purchase. They can also ask questions in real time and get additional information.
2. Seller and Brands: Increased product awareness and sales with the potential for building brand image.
3. Influencers: A new income stream and access to a wider audience while building relationships with brands.
4. Fans of Influencers: Get to know their favorite personalities better and get exclusive deals or discounts from their recommendations.
5. Anyone Seeking Entertainment: Amazon Livestream can be a source of entertainment with DIY projects and demonstrations.

03 Is Amazon Live Streaming Right for You?

Amazon Live is an effective tool for starting a major sale or increasing the overall awareness of your product. The program streams live videos on the Amazon Live homepage to your brand’s product details pages giving you more exposure. You can speak about your products or simply demonstrate how they work. This makes Amazon Live a highly engaging promotional tool that sellers and influencers can use to drive more informed shoppers to buy their products, Here are some pros and cons of using Amazon Sale live streaming:

Pros

• A free live-streaming platform for sellers
• Offers creative tools and resources to effectively promote your products
• Amazon Live selling is a small part of the growing market and offers the opportunity for brands to scale

Cons

• Low consumer engagement rates with low-quality videos
• You will still need a creative team with resources to represent your brand well
• Amazon Live is still a fledging service and does not offer influencer marketing nor have its own place on Amazon’s website navigation yet

Part 2: Step Guidance: Getting Started with Amazon Live

To create a livestream on Amazon, you need to be a U.S. Professional Seller either registered as a U.S. Vendor or in the Amazon Brand Registry. Sellers who meet the requirements can create their livestreams through the Amazon Live Creator mobile app.

With Amazon streaming live service, you can record Livestream in advance and schedule them to go up at a later date or go Live in real-time. This will usually depend on your goals and the kind of interaction you want with your audience. In any case, Amazon recommends the use of an external camera and a video encounter instead of your mobile phone to ensure quality video. Although you can use either, an external camera gives you an edge in terms of quality. Let’s have a look at a detailed step-by-step guide to getting started with Amazon Live:

Step 1 Create an Amazon Live Account

Download the Amazon Live Creator app from the Apps Store. The app is currently only available for iOS and will work on iPhone or iPad. Sign into your Seller, Influencer, or Vendor account and create a Live Account.

Step 2 Enter Details of your Product or Brand

Choose your brand and enter the desired profile name. Edit your profile the way you like to be a true representation of your brand.

Step 3 Add Products to Your Livestream

Choose the products you want to add to your livestream. These are the products that you want to promote and use to engage with your viewers.

Step 4 Set Up Your Amazon Livestream

With the product added, you are ready to set up your live stream. Take some time in the practice mode to familiarize yourself with the platform, and prepare your talking points. Also, come up with responses to possible customer questions and any other important information. Although Amazon Live is free, you can also consider using Amazon advertising to reach a wider audience.

Step 5 Go Live

Once everything is ready, enter your stream time and start time. You can view your analytics from the homepage and see how well the live stream is performing.

Once published, Amazon Live events can be found on the Amazon.com/Live page . They are also discoverable in Amazon stores, product detail pages, and the Amazon mobile app under “Amazon Live.” A well-presented Amazon Live stream will:

• Build a community by communicating and engaging with consumers
• Entice viewers to take action
• Reduce pre-purchase support requests, such as live chat
• Generate sales
• Lower returns by providing essential details and answers

Bonus Tip: Enhanced Live Streaming with AI (Future Trends)

As artificial intelligence continues to touch every aspect of life, brands can leverage this technology to offer more personalized content to their audience. Virbo Live offers you an ultimate AI streamer experience where you can host live shopping with an AI streamer. Instead of creating content from scratch, choose an AI streamer to interact with your audience, saving the time and cost of hiring a human streamer. Embark on this transformative streaming journey, and keep your audience engaged even without your direct involvement.

01 Leveraging Virbo AI streaming for sales and shopping

Virbo Live offers you access to multi-lingual AI-driven avatars or Vtubers that will sell your products and interact with your viewers in real time. The AI-powered avatars can provide more information about your products and answer questions from your viewers. By automating the streaming process, you can transform your viewers’ experience while boosting your revenue.

As Amazon Live becomes more popular among sellers and buyers, any solution that would make the work of sellers easier is worth exploring. Virbo Live offers you an excellent solution to live stream your products without the heavy budget of hiring a creative team. You only need to select an Avatar of your choice, generate a script, and allow the avatar to do the rest.

02 Simplified workflow and better viewer experience with Virbo Live

Virbo Live offers you a simplified workflow for a better viewer experience by creating a realistic and seamless interaction with the audience. Although the avatars are AI-powered, they can interact freely with the audience, ensuring they have perfect information before making a purchase. Some of the features that make Virbo Live such a powerful tool include:

1. Realistic AI-driven Avatars: Interact with and keep your viewers engaged by mimicking natural movements perfectly.
2. AI Live Shopping Script Generation: Automatically generate a script for your AI streamer by adding details about your product
3. Multiple Languages and Accents: Automatically translate your script to desired a language and integrate the right accent for your viewers
4. Customizable Q&A Repository: Create a personalized Q&A database so that your AI streamer can connect with your viewers better and offer realistic solutions
5. Interaction Through Text: Trigger your AI streamer to automatically speak your text and engage with the viewers

Conclusion

Amazon Live lets sellers and influencers promote products through live streaming. Get started easily, interact with your audience, and showcase your products. Try Virbo Live ‘s AI streamers for a cost-effective and efficient alternative.

Going live on Amazon is a great way to drive sales and traffic to your product. The platforms work in a similar way to other livestreaming services including Facebook and Taobao. Sellers can use Amazon Live streaming to drive trading and brand awareness of their products. In this article, we explore the Amazon Live streaming shopping experience including the key features and pro tips.

Part 1: Live on Amazon: A Game-Changer for Sellers

Amazon has been hosting many live streams where sellers promote a wide range of products. With Amazon Live Events, thousands of creators and influencers sell products and demonstrate how they work. This type of livestream shopping is an effective marketing strategy. It allows a personable host to demonstrate products while shoppers talk about their experience and ask any burning questions.

01 What is Amazon Live Streaming?

Amazon Live Streaming is an interactive fee that allows brands to show live videos for their products. You can introduce your brands to the audience and demonstrate how products work. With Amazon Live, sellers highlight their product listings and create banners for customers using product promotions on a carousel below each live video. On the other hand, customers interact with the live video by asking questions in the comment sections or chatting with hosts.

02 Who Can Benefit from Amazon Live?

Amazon Live streaming sales focus on the desires of the shoppers to know more about a product. It is also based on the tendency of online shoppers to impulse buy. By providing instant answers to shoppers, sellers can minimize the guesswork and boost sales.

1. Shoppers: Discover new products and see them in demonstrated action before making a purchase. They can also ask questions in real time and get additional information.
2. Seller and Brands: Increased product awareness and sales with the potential for building brand image.
3. Influencers: A new income stream and access to a wider audience while building relationships with brands.
4. Fans of Influencers: Get to know their favorite personalities better and get exclusive deals or discounts from their recommendations.
5. Anyone Seeking Entertainment: Amazon Livestream can be a source of entertainment with DIY projects and demonstrations.

03 Is Amazon Live Streaming Right for You?

Amazon Live is an effective tool for starting a major sale or increasing the overall awareness of your product. The program streams live videos on the Amazon Live homepage to your brand’s product details pages giving you more exposure. You can speak about your products or simply demonstrate how they work. This makes Amazon Live a highly engaging promotional tool that sellers and influencers can use to drive more informed shoppers to buy their products, Here are some pros and cons of using Amazon Sale live streaming:

Pros

• A free live-streaming platform for sellers
• Offers creative tools and resources to effectively promote your products
• Amazon Live selling is a small part of the growing market and offers the opportunity for brands to scale

Cons

• Low consumer engagement rates with low-quality videos
• You will still need a creative team with resources to represent your brand well
• Amazon Live is still a fledging service and does not offer influencer marketing nor have its own place on Amazon’s website navigation yet

Part 2: Step Guidance: Getting Started with Amazon Live

To create a livestream on Amazon, you need to be a U.S. Professional Seller either registered as a U.S. Vendor or in the Amazon Brand Registry. Sellers who meet the requirements can create their livestreams through the Amazon Live Creator mobile app.

With Amazon streaming live service, you can record Livestream in advance and schedule them to go up at a later date or go Live in real-time. This will usually depend on your goals and the kind of interaction you want with your audience. In any case, Amazon recommends the use of an external camera and a video encounter instead of your mobile phone to ensure quality video. Although you can use either, an external camera gives you an edge in terms of quality. Let’s have a look at a detailed step-by-step guide to getting started with Amazon Live:

Step 1 Create an Amazon Live Account

Download the Amazon Live Creator app from the Apps Store. The app is currently only available for iOS and will work on iPhone or iPad. Sign into your Seller, Influencer, or Vendor account and create a Live Account.

Step 2 Enter Details of your Product or Brand

Choose your brand and enter the desired profile name. Edit your profile the way you like to be a true representation of your brand.

Step 3 Add Products to Your Livestream

Choose the products you want to add to your livestream. These are the products that you want to promote and use to engage with your viewers.

Step 4 Set Up Your Amazon Livestream

With the product added, you are ready to set up your live stream. Take some time in the practice mode to familiarize yourself with the platform, and prepare your talking points. Also, come up with responses to possible customer questions and any other important information. Although Amazon Live is free, you can also consider using Amazon advertising to reach a wider audience.

Step 5 Go Live

Once everything is ready, enter your stream time and start time. You can view your analytics from the homepage and see how well the live stream is performing.

Once published, Amazon Live events can be found on the Amazon.com/Live page . They are also discoverable in Amazon stores, product detail pages, and the Amazon mobile app under “Amazon Live.” A well-presented Amazon Live stream will:

• Build a community by communicating and engaging with consumers
• Entice viewers to take action
• Reduce pre-purchase support requests, such as live chat
• Generate sales
• Lower returns by providing essential details and answers

Bonus Tip: Enhanced Live Streaming with AI (Future Trends)

As artificial intelligence continues to touch every aspect of life, brands can leverage this technology to offer more personalized content to their audience. Virbo Live offers you an ultimate AI streamer experience where you can host live shopping with an AI streamer. Instead of creating content from scratch, choose an AI streamer to interact with your audience, saving the time and cost of hiring a human streamer. Embark on this transformative streaming journey, and keep your audience engaged even without your direct involvement.

01 Leveraging Virbo AI streaming for sales and shopping

Virbo Live offers you access to multi-lingual AI-driven avatars or Vtubers that will sell your products and interact with your viewers in real time. The AI-powered avatars can provide more information about your products and answer questions from your viewers. By automating the streaming process, you can transform your viewers’ experience while boosting your revenue.

As Amazon Live becomes more popular among sellers and buyers, any solution that would make the work of sellers easier is worth exploring. Virbo Live offers you an excellent solution to live stream your products without the heavy budget of hiring a creative team. You only need to select an Avatar of your choice, generate a script, and allow the avatar to do the rest.

02 Simplified workflow and better viewer experience with Virbo Live

Virbo Live offers you a simplified workflow for a better viewer experience by creating a realistic and seamless interaction with the audience. Although the avatars are AI-powered, they can interact freely with the audience, ensuring they have perfect information before making a purchase. Some of the features that make Virbo Live such a powerful tool include:

1. Realistic AI-driven Avatars: Interact with and keep your viewers engaged by mimicking natural movements perfectly.
2. AI Live Shopping Script Generation: Automatically generate a script for your AI streamer by adding details about your product
3. Multiple Languages and Accents: Automatically translate your script to desired a language and integrate the right accent for your viewers
4. Customizable Q&A Repository: Create a personalized Q&A database so that your AI streamer can connect with your viewers better and offer realistic solutions
5. Interaction Through Text: Trigger your AI streamer to automatically speak your text and engage with the viewers

Conclusion

Amazon Live lets sellers and influencers promote products through live streaming. Get started easily, interact with your audience, and showcase your products. Try Virbo Live ‘s AI streamers for a cost-effective and efficient alternative.

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