New In 2024, Beginners Tutorial Stream to Facebook With OBS Studio

New In 2024, Beginners Tutorial Stream to Facebook With OBS Studio

Jeff Lv8

Beginner’s Tutorial: Stream to Facebook With OBS Studio

Live streaming has become essential for many brands to promote their products on a large scale. They use different tools to integrate live stream features with social media platforms. Among all the available options, OBS Studio is one such streaming software that provides a cross-platform approach. You can easily use this open-source tool to stream on Facebook Live.

This article provides sufficient information about OBS and Facebook. It also solves the query about how to start OBS Facebook live streaming with proper guidelines. Moreover, you can find an AI-powered tool that intensifies your live streaming experience.

stream facebook to obs studio

Part 1. A Brief Overview of OBS and Facebook

According to a Statista report, Facebook is the most-used social network, with over 3 billion monthly visitors. Almost everyone knows about Facebook, but most people are unfamiliar with OBS Studio. This section intends to provide essential information about OBS and its compatibility with Facebook Live:

OBS Studio

OBS Studio is an open-source and free software for streaming and screen casting. Its initial version was released in 2012. Now, this tool is available for macOS, Windows, BSD, and Linux distributions. It helps to record, encode, capture, and broadcast through RTMP, WebRTC, and other protocols. Moreover, OBS Studio supports multiple plug-ins to provide more functions.

obs studio interface

Facebook

Mark Zuckerberg launched Facebook to help users connect globally. People started to use it for various purposes because of its extended functionality. Currently, it is helping individuals and companies to do wonders together. Many brands are using it for marketing and generating leads. Moreover, Facebook has even established its position as one of the finest live-selling platforms.

facebook interface

Part 2. How To Stream to Facebook With OBS Studio: A Simple Guide

Streaming live on Facebook provides capabilities to reach global audiences and share content. At the same time, you need an efficient tool like OBS to stream live on this largest social network. Due to some complex options, steamers are still confused about how to use OBS for Facebook Live effectively. In this regard, the following steps make it easy for them to stream to Facebook with OBS Studio.

  • Step 1. First of all, launch OBS Studio software on your device. On the main interface, it provides a whole range of options. Click on the “+” icon in the “Scenes” panel at the bottom left corner. Then, rename the scene on the prompt and hit the “OK” button to save it for use every time.

create a scene in obs

  • Step 2. After creating a scene, you need to add sources for audio and video. To add audio input, hit the “+” icon in the “Sources” panel. Then, select the “Audio Input Capture” option from the appeared list. After that, rename the audio source in the “Create new” bar and click the “OK” option. Another panel shows here in which you select the device from the dropdown. After that, hit the “OK” button again to save it.

set microphone during live stream

  • Step 3. To add a video capture source, click on the “+” icon again given in the “Sources” panel. Afterward, a list appears from where you select the “Video Capture Device” option. You can rename the source on the next displayed panel and then hit the “OK” button. Select the video source from available devices and customize FPS and resolution. Once you confirm the video source, it starts showing the video using that source.

define video capturing device

  • Step 4. To proceed to the live streaming feature, click the “Settings” option in the “Controls” section. Navigate to the settings page and select the “Stream” option. After that, click “Service” to check the services list and choose “Facebook Live” from there. Upon doing that, hit the “Get Stream Key” button to get a key for streaming.

set service to facebook

  • Step 5. It opens the browser and shows the Facebook page through a unique URL. On that page, you can see two options, including “Go live” and “Create event.” Here, you must select “Go Live” to proceed further.

proceed to go live across facebook

  • Step 6. On the next window, select the “Streaming software” option with a key icon. This displays the “Stream Key” for further processing. Click the “Copy” button to get the key in your clipboard.

copy streaming key from facebook

  • Step 7. After copying the key, go back to the OBS Studio tool. Paste the key in the “Stream Key” text box within the Stream Settings and hit the “OK” button.

use stream key on obs

  • Step 8. Afterward, click on the “Start Streaming” function in the “Controls” panel. Then, it immediately starts streaming and shows its parameters in the below bar. To terminate live streaming, hit “Stop Streaming” from the same menu.

start streaming on obs

Part 3. How To Attract More Live Audiences When Streaming to Facebook With OBS Studio?

As we have mentioned, there are many live-streaming tools in the market. These streaming platforms offer handy features that help users to stream simple content. For instance, OBS is helpful but inefficient enough to produce creative live streams. For this, you need a powerful tool with complete customization options. Wondershare Virbo Live is a well-designed tool to tailor your live streams perfectly.

Interestingly, this tool’s AI Smart Script feature helps generate scripts for marketing streams in instant prompts. You can change the live stream template and background according to your desire. Also, there is a range of AI Avatars with different ethnicities, outfits, and poses for all occasions. Moreover, you can use the tool without downloading it because it offers cloud-based support.

Features of Wondershare Virbo Live To Consider

  1. Wondershare Virbo Live has an AI Streamer that provides dubbing in different languages and accents. You can also generate AI voices according to your audience.
  2. This cost-efficient tool offers a seamless streaming experience 24/7. Thus, it helps to boost the revenue of your live selling on social platforms.
  3. You can customize the size and placement of objects or text on live streams. Also, it helps to use stickers that catch the interest of viewers.

Comprehensive Steps To Create a Streaming Room Using Wondershare Virbo Live

Virbo Live would be a perfect solution for creating customized live-stream rooms. It provides intuitive controls with AI-powered features. Here’s how you can make your streaming room step-by-step with this efficient live-streaming tool.

  • Step 1. Access Tool and Advance To Create Stream

Initially, visit the official site of Wondershare Virbo Live and navigate on the main interface. Move slightly down and click the “Create Stream Room Now” option. Afterward, it will take you to the main panel of the tool.

set a new stream room

  • Step 2. Start With Selecting the Livestream Room Template

To start the customization process, pick the best template from the different choices under the “Livestream Room Template” section. After selecting the template, the window opens and displays the template on the right side of the screen.

select template for live streaming

  • Step 3. Utilize Different Controls To Customize the Template

You can customize the template on the same screen by dragging text or objects. Then, you can select creative avatars from the “AI avatars” tab for your live event. Apart from that, open the “Background” tab to choose stunning backgrounds. Plus, you can introduce “Sticker” based on the requirements of your stream.

change elements on live video

  • Step 4. Access Options for Human Interaction

After taking care of visuals, hit the “Human interaction” tab from the display’s top left and select the “Microphone” option. Upon doing this, click the “Turn microphone on to take over” button to provide access to your local microphone. After that, you can interact with the audience live when livestreaming on Facebook.

set mic for human interaction

  • Step 5. Initiate Your Customized Live Stream Successfully

After finalizing all the selections, you can start live streaming. For that, hit the “Start livestream” button given at the top right corner of the screen. The tool instantly starts your live stream with customized features.

start live stream virbo live

Conclusion

Conclusively, we have presented a detailed overview of OBS Studio and its integration with Facebook Live. You can benefit from simple instructions on how to use OBS Studio for Facebook Live. Wondershare Virbo Live provides innovative functions with AI technology to make your live streams even more exciting. Amazingly, users can seamlessly integrate this tool with all major social networks for live streaming.

Live Selling: A Comprehensive Starter’s Guide

The spread of the internet has changed consumer purchasing habits in recent years. Now, social media platforms are the growing digital marketplaces for products. The COVID-19 pandemic accelerated the trend of online shopping, and people now prefer buying online. This digital shopping mode eliminates the struggle to leave physical spaces in their busy routines.

The same goes for the marketing field, which has revolutionized with live sales. Venders prefer to sell items online to generate the greatest sales without physical systems. If that interests you, get more insights on livestream selling through this article.

live selling and how to perform

Part 1. A Basic Preview To “Live Shopping”

Livestream selling or live shopping refers to live product demonstrations on digital platforms. The retailer or host has to introduce themselves, their store, and sale before describing products. They explain each detail of the products and their prices while holding them in a direct video call. During that, ensure that followers can see the product and interact through comments.

Customers perceive it as a lively shopping experience instead of websites loading products. It creates a sense of connection as people feel like shopping in physical stores. As live selling has a core element of being in real time, people can question and know about the product. Compared with traditional shopping, one can place an order through links mentioned in the livestream.

preview of live selling

Is It Beneficial To Sell Live in This Digital Industry?

Live selling is an emerging way to attract customers to shop on online marketplaces. According to research, 76% of US adults prefer shopping online for clothes and groceries. It focuses on customers’ desire to know about products that generate sales. Thus, it proves beneficial in many terms, among which a few are elaborated below:

1. Engaging and Updating Communication

Businesses can directly engage with a broader audience by entering the live selling industry. They get knowledge about current product trends to introduce similar things. Besides, this method eliminates the need to target customers in-store or via e-mails. Now, businesses can market their product and live sales simultaneously.

2. Reduced Return Rates and Customer Satisfaction

Before live selling, people need to search for what they want by visiting the official sites of brands. Also, they scroll to read honest product reviews for the validity of products. With live selling, customers can view the products and ask questions during the live sessions. Therefore, it lowers the return rates to 40% while increasing customer satisfaction and trust.

3. Potential Growth and Virtual Demonstrations

This online shopping mode has the potential to upscale your business. According to a survey, companies can see top-line growth upward of 25% through live selling. Apart from upscaling, they can see their digital competitors and define new ways to stand out. Sellers can compete by providing discount coupons and virtual demonstrations of products.

Part 2. What’s the Core Elements of a Live Video

Selling products via online videos is a marketing technique that is rapidly growing. Already, 80% of marketers confess that livestream shopping is integral to boosting sales online. If you are going tosell live as a seller, you should read this part for some insights. Here, you will learn the core elements of a live video to make your sale successful:

1. Livestream Selling Platform

To expand the product’s reach, it is essential to carefully select an online live selling platform. It could be a native live shopping platform, social media, or merchant website. As Gen Z and millennials are more attracted to live streaming, social media platforms would be ideal hosts. Many brands are integrating social media with e-commerce to cut the need for two separate apps.

2. Real-Time Session With Host

Upon choosing a suitable platform, a live video session is arranged. For that purpose, you need a host who should seem trustworthy and relatable to the product. There could be more than one person in the live sale to demonstrate products and share tips and benefits. Besides, the host needs to interact with the customers and share thoughts about the product.

3. Points of Product or Video Content

The main object of live selling is to sell products, but the best way is to create hype. In this regard, brands offer special discounts and giveaways valid only during live streams. It increases the tendency of customers to make purchases during the live sessions. The live session must be 20-30 minutes and include click-on links for easy buying.

Significant Statistics To Support Increasing Influence of Live Selling

The concept of livestream sales emerged decades ago but gained a spotlight in 2016 in China. Afterward, it flourished worldwide and grew to 171 billion USD in 2020. An estimation of the US livestream shopping market reveals worth $35 billion by 2024. Live selling is evolving not only in the US but also in other regions of the globe.

Live Streaming Sales in Regions
China 4.9 trillion yuan in 2023
The United States $17 billion in 2023
Europe Influenced 50% more than physical or online Purchasing
Livestream shopping Platforms (US 2022)
Facebook Live 55%
YouTube Live 52%
Instagram 46%
Amazon Live 30%

Part 3. Live Selling Strategies To Boost Revenue

Anyone can live sale online because you have to explain products and respond to queries. Yet not everyone generates the same revenue and gets immense popularity. The reason is operative strategies and tips, which you can use in the below discussion to gear up your shopping stream.

1. Use 24/7 Hours Seamless AI Live Streaming Software

Most sellers are unaware of current digital trends and the right actions for live selling. In that context, you need a platform to provide everything from script to selling videos. However, using Wondershare Virbo Live and staying in a single place is suggested to plan and execute the live shopping. Virbo Live is an AI tool that connects sellers with customers through streaming videos.

  1. **AI Avatar:**Wondershare Virbo Live offers an AI avatar feature for start-ups and small business owners. It eliminates the need for a well-groomed host or managing crew. AI avatars can perfectly mimic your actions with natural movements to engage the audience.
  2. **Q&A Library:**The platform allows the creation of automatic responses with a personalized library of questions. The major advantage of having such an option is that it helps users connect better with the audience.
  3. **Text Interaction:**The quality of content can be easily manipulated and managed across Wondershare Virbo Live. You can provide text to trigger your AI streamer to speak within the live stream.

Compatibility with Platforms: YouTube, LinkedIn, Facebook, Instagram, TikTok, Twitch, Alibaba, and X(Twitter).

Get Started Online Free Download

Steps To Create a Complete Livestream Room With Wondershare Virbo Live

Wondershare Virbo Live is available online and offers a cloud-based service. To fully utilize this live selling strategy, follow these steps and explore this all-in-one tool:

  • Step 1. Access the Main Interface of Virbo Live

Start the process on Wondershare Virbo Live by clicking the “Create Stream Room Now” button. You need to select the “Create a Blank Livestream Room” button to initiate the livestream room creation.

create livestream room in virbo

Get Started Online Free Download

  • Step 2. Customize the Live Stream Video in Virbo Live

Once you find yourselves in the editing section, add a script you want to use in your live-stream video. While staying in the “Script lines” section, you can add a script in the form of text or audio. If you wish to add an audio script, go to the “Audio” tab and select “Upload local voice.” This voice will then be used across the live stream video in Virbo Live.

add audio script to virbo livestream

  • Step 3. Set Avatar and Other Elements Before Starting Livestreaming

Following this, you can add your required avatars, background, and stickers to the video with the options at the top of the window. Finally, when you are done exploring, hit the “Start livestream” option and live sell on any of the supported platforms.

set avatar background and stickers

2. Pick an Appropriate Date and Time

Another tip to consider is choosing the right time and date for the maximum viewers. In this regard, retailers should avoid a popular shopping period such as Black Friday. In contrast, it is suggested to pick weekends or holidays where customers must be free to join. Also, never choose the working hours of any day and consider the time zones for a global audience.

3. Keep the Conversation Engaging and Funny

Customers can read the product details and see how it looks, so what difference will they get from a live sale? Considering this perspective, sellers should bring something unique to the shopping stream. For this purpose, they can explain the product’s benefits and use cases. Furthermore, they should keep their tone friendly and humorous for the targeted audience.

Conclusion

To summarize, livestream sale s is an emerging concept to boost revenue and sales. As shown in this article, it is fruitful for retailers and significantly contributes to generating sales. Like China’s ever-changing live selling industry, Wondershare Virbo Live is also an emerging tool. It is emerging to change virtual selling dynamics by providing seamless live-stream videos.

The spread of the internet has changed consumer purchasing habits in recent years. Now, social media platforms are the growing digital marketplaces for products. The COVID-19 pandemic accelerated the trend of online shopping, and people now prefer buying online. This digital shopping mode eliminates the struggle to leave physical spaces in their busy routines.

The same goes for the marketing field, which has revolutionized with live sales. Venders prefer to sell items online to generate the greatest sales without physical systems. If that interests you, get more insights on livestream selling through this article.

live selling and how to perform

Part 1. A Basic Preview To “Live Shopping”

Livestream selling or live shopping refers to live product demonstrations on digital platforms. The retailer or host has to introduce themselves, their store, and sale before describing products. They explain each detail of the products and their prices while holding them in a direct video call. During that, ensure that followers can see the product and interact through comments.

Customers perceive it as a lively shopping experience instead of websites loading products. It creates a sense of connection as people feel like shopping in physical stores. As live selling has a core element of being in real time, people can question and know about the product. Compared with traditional shopping, one can place an order through links mentioned in the livestream.

preview of live selling

Is It Beneficial To Sell Live in This Digital Industry?

Live selling is an emerging way to attract customers to shop on online marketplaces. According to research, 76% of US adults prefer shopping online for clothes and groceries. It focuses on customers’ desire to know about products that generate sales. Thus, it proves beneficial in many terms, among which a few are elaborated below:

1. Engaging and Updating Communication

Businesses can directly engage with a broader audience by entering the live selling industry. They get knowledge about current product trends to introduce similar things. Besides, this method eliminates the need to target customers in-store or via e-mails. Now, businesses can market their product and live sales simultaneously.

2. Reduced Return Rates and Customer Satisfaction

Before live selling, people need to search for what they want by visiting the official sites of brands. Also, they scroll to read honest product reviews for the validity of products. With live selling, customers can view the products and ask questions during the live sessions. Therefore, it lowers the return rates to 40% while increasing customer satisfaction and trust.

3. Potential Growth and Virtual Demonstrations

This online shopping mode has the potential to upscale your business. According to a survey, companies can see top-line growth upward of 25% through live selling. Apart from upscaling, they can see their digital competitors and define new ways to stand out. Sellers can compete by providing discount coupons and virtual demonstrations of products.

Part 2. What’s the Core Elements of a Live Video

Selling products via online videos is a marketing technique that is rapidly growing. Already, 80% of marketers confess that livestream shopping is integral to boosting sales online. If you are going tosell live as a seller, you should read this part for some insights. Here, you will learn the core elements of a live video to make your sale successful:

1. Livestream Selling Platform

To expand the product’s reach, it is essential to carefully select an online live selling platform. It could be a native live shopping platform, social media, or merchant website. As Gen Z and millennials are more attracted to live streaming, social media platforms would be ideal hosts. Many brands are integrating social media with e-commerce to cut the need for two separate apps.

2. Real-Time Session With Host

Upon choosing a suitable platform, a live video session is arranged. For that purpose, you need a host who should seem trustworthy and relatable to the product. There could be more than one person in the live sale to demonstrate products and share tips and benefits. Besides, the host needs to interact with the customers and share thoughts about the product.

3. Points of Product or Video Content

The main object of live selling is to sell products, but the best way is to create hype. In this regard, brands offer special discounts and giveaways valid only during live streams. It increases the tendency of customers to make purchases during the live sessions. The live session must be 20-30 minutes and include click-on links for easy buying.

Significant Statistics To Support Increasing Influence of Live Selling

The concept of livestream sales emerged decades ago but gained a spotlight in 2016 in China. Afterward, it flourished worldwide and grew to 171 billion USD in 2020. An estimation of the US livestream shopping market reveals worth $35 billion by 2024. Live selling is evolving not only in the US but also in other regions of the globe.

Live Streaming Sales in Regions
China 4.9 trillion yuan in 2023
The United States $17 billion in 2023
Europe Influenced 50% more than physical or online Purchasing
Livestream shopping Platforms (US 2022)
Facebook Live 55%
YouTube Live 52%
Instagram 46%
Amazon Live 30%

Part 3. Live Selling Strategies To Boost Revenue

Anyone can live sale online because you have to explain products and respond to queries. Yet not everyone generates the same revenue and gets immense popularity. The reason is operative strategies and tips, which you can use in the below discussion to gear up your shopping stream.

1. Use 24/7 Hours Seamless AI Live Streaming Software

Most sellers are unaware of current digital trends and the right actions for live selling. In that context, you need a platform to provide everything from script to selling videos. However, using Wondershare Virbo Live and staying in a single place is suggested to plan and execute the live shopping. Virbo Live is an AI tool that connects sellers with customers through streaming videos.

  1. **AI Avatar:**Wondershare Virbo Live offers an AI avatar feature for start-ups and small business owners. It eliminates the need for a well-groomed host or managing crew. AI avatars can perfectly mimic your actions with natural movements to engage the audience.
  2. **Q&A Library:**The platform allows the creation of automatic responses with a personalized library of questions. The major advantage of having such an option is that it helps users connect better with the audience.
  3. **Text Interaction:**The quality of content can be easily manipulated and managed across Wondershare Virbo Live. You can provide text to trigger your AI streamer to speak within the live stream.

Compatibility with Platforms: YouTube, LinkedIn, Facebook, Instagram, TikTok, Twitch, Alibaba, and X(Twitter).

Get Started Online Free Download

Steps To Create a Complete Livestream Room With Wondershare Virbo Live

Wondershare Virbo Live is available online and offers a cloud-based service. To fully utilize this live selling strategy, follow these steps and explore this all-in-one tool:

  • Step 1. Access the Main Interface of Virbo Live

Start the process on Wondershare Virbo Live by clicking the “Create Stream Room Now” button. You need to select the “Create a Blank Livestream Room” button to initiate the livestream room creation.

create livestream room in virbo

Get Started Online Free Download

  • Step 2. Customize the Live Stream Video in Virbo Live

Once you find yourselves in the editing section, add a script you want to use in your live-stream video. While staying in the “Script lines” section, you can add a script in the form of text or audio. If you wish to add an audio script, go to the “Audio” tab and select “Upload local voice.” This voice will then be used across the live stream video in Virbo Live.

add audio script to virbo livestream

  • Step 3. Set Avatar and Other Elements Before Starting Livestreaming

Following this, you can add your required avatars, background, and stickers to the video with the options at the top of the window. Finally, when you are done exploring, hit the “Start livestream” option and live sell on any of the supported platforms.

set avatar background and stickers

2. Pick an Appropriate Date and Time

Another tip to consider is choosing the right time and date for the maximum viewers. In this regard, retailers should avoid a popular shopping period such as Black Friday. In contrast, it is suggested to pick weekends or holidays where customers must be free to join. Also, never choose the working hours of any day and consider the time zones for a global audience.

3. Keep the Conversation Engaging and Funny

Customers can read the product details and see how it looks, so what difference will they get from a live sale? Considering this perspective, sellers should bring something unique to the shopping stream. For this purpose, they can explain the product’s benefits and use cases. Furthermore, they should keep their tone friendly and humorous for the targeted audience.

Conclusion

To summarize, livestream sale s is an emerging concept to boost revenue and sales. As shown in this article, it is fruitful for retailers and significantly contributes to generating sales. Like China’s ever-changing live selling industry, Wondershare Virbo Live is also an emerging tool. It is emerging to change virtual selling dynamics by providing seamless live-stream videos.

Live Commerce Next Chapter: Can AI Unlock Its True Potential?

The world of e-commerce has gone through a tremendous transformation in the recent past, with terms like live commerce, live streaming, live shopping, and live chat becoming a norm. Streaming commerce has become popular and brands are looking for the best live tools to push their products in the market. Businesses that have taken advantage of live streaming e commerce report higher conversion rates and increased sales. In this article, we explore the concept of live streaming as successfully applied by different companies and how artificial intelligence is going to further transform this area of business.

Part 1: Background Information of Live Commerce

To get started, let’s define what is live ecommerce. Is it different from the ecommerce that most people know or just an enhanced version? Do you need any special tools to be successful in live stream ecommerce and how does it boost sales?

01 What is Live Commerce?

Live commerce is the act of selling products online via immersive live shopping platforms. Brands and creators use live commerce in the form of live and shoppable videos to sell their products while shoppers can interact with brands in real-time. In simpler terms, live stream commerce is like a customer watching a livestream event but can shop.

live commerce

To be successful with live e commerce, you would need certain tools like a live shopping platform, shopping cart integration, and live chat to give your viewers the ultimate user experience. This allows consumers to watch, talk, and shop your products from wherever they are and at any time.

02 Benefits of Ecommerce Live

The e commerce live streaming trend started in China, and spread to other parts of the world quickly. This was back in 2016 when the Chinese retail giant Alibaba launched its live stream shopping event that became an instant success. Within the first 20 minutes, Alibaba had generated over $7.5 billion in transaction value.

Although the same approach had been used by QVC Home Shopping Network years before, the real integration of internet live shopping started with Alibaba. From this success, several notable benefits of e-commerce live streaming can be realized:

  1. Sales Acceleration: Live commerce generates sales quicker by exposing brands and products to thousands of viewers in minutes
  2. Promotes Better Engagement: With people being 2x more likely to share videos with their friends and families compared to static ads, live commerce generates higher engagement than other forms of content.
  3. Encourages Impulse Buying: People are more likely to buy a product when they are involved in an exclusive even for fear of missing out on the limited-time offers.
  4. Builds Brand Awareness: Live commerce allows consumers to see the face behind the brand or the influencers pushing the products, which makes them connect more with the brand.

Part 2: Successful Case in Live Online Shopping: Transforming Brands through Engagement

The use of live commerce features has made significant impacts on business industries. From collaboration with influencers to engaging viewers in consultation, the following brands have transformed their engagement through live online shopping:

1. Michael Kors: Fashionable Collaboration Boosts Engagement

Michael Kors partnered with the popular influencer Aimee Song to host a live stream showcasing their new Spring collection. During the ecommerce live streaming event, Aimee styled various looks while offering insights and answering viewers’ questions.

aimee song

Achievement: The e commerce live streaming event garnered over 1 million views and increased website traffic by 300%. Michael Kors recorded that the sales of featured items surpassed expectations, as the dress that Aimee wore was sold out within minutes.

Lessons Drawn: Collaborations with relatable influencers can drive significant engagement and sales. The live stream event also demonstrated the importance of interactive elements like styling tips and real-time Q&A in fostering connections and building trust with customers.

2. Sephora: Beauty Unboxed with Community Building

Sephora leveraged streaming commerce to host makeup tutorials, product demonstrations, and expert sessions with brands like Fenty Beauty. During the live commerce event, viewers could purchase products directly from the stream and interact with each other via a live chat.

sephora

Achievement: The live commerce event boosted Sephora sales by 30% of the featured products. They also saw a 200% rise in engagement on their social media channels, increasing their brand awareness. The live chat fostered a sense of community as viewers could directly share tips and recommendations.

Lessons Drawn: Brands can create a powerful formula for success by combining education, entertainment, and community building. Live streaming e commerce provides valuable product information and real-time interactions that can be used to foster loyalty while building lasting communities.

3. Nike: Live Workouts Drive Brand Advocacy

Nike partnered with professional athletes and trainers to host live workout sessions on their app. The live commerce event allowed viewers to participate in the workouts at home, purchase featured Nike apparel and equipment, and interact with other users.

nike

Achievement: The live workouts event increased app downloads by 40% and sale of features products by 25%. Viewers could actively share their workout experiences during the live stream commerce, creating positive brand buzz and advocating for Nike products.

Lessons Drawn: Live stream commerce can go beyond mere product promotion by offering valuable experiences like workouts. By adding interactive elements and community engagement, sellers can fuel their brand advocacy and create loyal customers.

4. L’Oreal: Personalized Skincare Consultations

L’Oreal launched a live consultation service within its app. The live commerce feature allowed users to connect with dermatologists and beauty advisors for personalized skincare recommendations. They would then purchase recommended products directly from the consultation.

l’oreal

Achievement: The live consultations increased app usage by 50% and grew sales of recommended products by 35%. The e-commerce live-streaming event saw users appreciate the personalized advice they got and a seamless purchasing experience.

Lessons Drawn: Live commerce can be more than entertainment by offering valuable services like consultations. By engaging in personalized experiences, brands can increase customer satisfaction and loyalty, contributing to conversions and repeat purchases.

Part 3: Future Landscape: Live Streaming with AI

The evolution of live commerce is far from over. The next frontier lies in the seamless integration of artificial intelligence (AI), which promises an even more personalized and immersive shopping experience. With features like AI streamers and personalized product recommendations, brands are poised to benefit the most from these developments. Here is a tool that will help you take your live commerce experience to the next level.

01 Integrating Virbo Live for Live Commerce

Virbo Live offers cost-efficient and multilingual AI-driven avatars to boost your viewers’ experience during live shopping. By seamlessly integrating AI streamers into your live commerce events, you can boost your revenue by providing accurate product information and encouraging viewers to make a purchase. The avatars will make your live commerce more engaging, convenient, and interactive.

live-commerce-next-chapter-can-ai-unlock-its-true-potential-6.jpg

Advantages of Virbo Live Commerce:

  • Continuous 24/7 live commerce broadcasting without interruptions
  • Cost-effective streamers with lower personnel and equipment expenses
  • Reduced dependence on large human teams
  • Seamless language and accent translations to engage a diverse global audience
  • Stable and lag-free streaming performance
  • Enhanced content safety through AI-driven moderation.

02 Simplified Workflow and Better Viewer Experience with Virbo Live

To get started with Virbo Live, choose an appropriate AI avatar, generate the script, and go live. The process is simple and will take only a few minutes. Here is a detailed step-by-step guide :

Step 1 Create a Live Shopping Rooms

Log into Virbo Live and click “Create a Blank Livestream Room” or select a template from the available options to get started.

virbo live sign in

Step 2 Choose AI Streamers and Background

Select a virtual streamer from the virtual host library. Customize the avatar and the background to match your brand and live commerce event.

choose avatar

Step 3 Enter Text or Voice

Enter a script or upload your audio for the AI Avatar to seamlessly interact with the viewers. Virbo Live also offers an AI smart scriptwriter and AI translator for automatic script generation.

generate script

Step 4 Start Live Streaming

Click Start Live Streaming and connect your AI avatar to your live commerce platform using the OBS OBS software.

live stream

Step 5 Interact With the Audience

Activate the Interact With the Audience feature to allow the AI streamer to seamlessly engage your viewers without your involvement.

interact with audience

FAQs about Live Commerce

1. What are the drawbacks of live commerce?

Live commerce allows you to access a wider audience and boost sales revenue, but it comes with a few downsides too. You may have to deal with technical hiccups, poor audio quality, and viewers getting distracted or bored.

2. How do I succeed with live commerce streaming?

To succeed with live commerce streaming, you need to choose the right live shopping platform and keep your viewers engaged with the right content and interactions.

3. What is the difference between regular streaming and live commerce streaming?

Regular streaming involves uploading pre-recorded videos online for viewers to watch at a time of their choosing while live commerce streaming is real-time broadcasting while the video is being recorded.

4. Is live commerce streaming better than video recording?

Yes, live commerce streaming is usually more economical than pre-recorded streaming. It requires less resources and time to produce while keeping the viewers engaged.

Conclusion

Live commerce provides a unique opportunity for brands to reach more audiences and increase their sales revenue. While it has revolutionized online shopping, creating content for live commerce can be expensive and time-consuming. That’s why Virbo Live offers AI streamers to automate live commerce and allow brands to keep their viewers engaged at a lower cost. By leveraging artificial intelligence, you can enhance your viewers’ live shopping experience while getting the best out of the experience.

The world of e-commerce has gone through a tremendous transformation in the recent past, with terms like live commerce, live streaming, live shopping, and live chat becoming a norm. Streaming commerce has become popular and brands are looking for the best live tools to push their products in the market. Businesses that have taken advantage of live streaming e commerce report higher conversion rates and increased sales. In this article, we explore the concept of live streaming as successfully applied by different companies and how artificial intelligence is going to further transform this area of business.

Part 1: Background Information of Live Commerce

To get started, let’s define what is live ecommerce. Is it different from the ecommerce that most people know or just an enhanced version? Do you need any special tools to be successful in live stream ecommerce and how does it boost sales?

01 What is Live Commerce?

Live commerce is the act of selling products online via immersive live shopping platforms. Brands and creators use live commerce in the form of live and shoppable videos to sell their products while shoppers can interact with brands in real-time. In simpler terms, live stream commerce is like a customer watching a livestream event but can shop.

live commerce

To be successful with live e commerce, you would need certain tools like a live shopping platform, shopping cart integration, and live chat to give your viewers the ultimate user experience. This allows consumers to watch, talk, and shop your products from wherever they are and at any time.

02 Benefits of Ecommerce Live

The e commerce live streaming trend started in China, and spread to other parts of the world quickly. This was back in 2016 when the Chinese retail giant Alibaba launched its live stream shopping event that became an instant success. Within the first 20 minutes, Alibaba had generated over $7.5 billion in transaction value.

Although the same approach had been used by QVC Home Shopping Network years before, the real integration of internet live shopping started with Alibaba. From this success, several notable benefits of e-commerce live streaming can be realized:

  1. Sales Acceleration: Live commerce generates sales quicker by exposing brands and products to thousands of viewers in minutes
  2. Promotes Better Engagement: With people being 2x more likely to share videos with their friends and families compared to static ads, live commerce generates higher engagement than other forms of content.
  3. Encourages Impulse Buying: People are more likely to buy a product when they are involved in an exclusive even for fear of missing out on the limited-time offers.
  4. Builds Brand Awareness: Live commerce allows consumers to see the face behind the brand or the influencers pushing the products, which makes them connect more with the brand.

Part 2: Successful Case in Live Online Shopping: Transforming Brands through Engagement

The use of live commerce features has made significant impacts on business industries. From collaboration with influencers to engaging viewers in consultation, the following brands have transformed their engagement through live online shopping:

1. Michael Kors: Fashionable Collaboration Boosts Engagement

Michael Kors partnered with the popular influencer Aimee Song to host a live stream showcasing their new Spring collection. During the ecommerce live streaming event, Aimee styled various looks while offering insights and answering viewers’ questions.

aimee song

Achievement: The e commerce live streaming event garnered over 1 million views and increased website traffic by 300%. Michael Kors recorded that the sales of featured items surpassed expectations, as the dress that Aimee wore was sold out within minutes.

Lessons Drawn: Collaborations with relatable influencers can drive significant engagement and sales. The live stream event also demonstrated the importance of interactive elements like styling tips and real-time Q&A in fostering connections and building trust with customers.

2. Sephora: Beauty Unboxed with Community Building

Sephora leveraged streaming commerce to host makeup tutorials, product demonstrations, and expert sessions with brands like Fenty Beauty. During the live commerce event, viewers could purchase products directly from the stream and interact with each other via a live chat.

sephora

Achievement: The live commerce event boosted Sephora sales by 30% of the featured products. They also saw a 200% rise in engagement on their social media channels, increasing their brand awareness. The live chat fostered a sense of community as viewers could directly share tips and recommendations.

Lessons Drawn: Brands can create a powerful formula for success by combining education, entertainment, and community building. Live streaming e commerce provides valuable product information and real-time interactions that can be used to foster loyalty while building lasting communities.

3. Nike: Live Workouts Drive Brand Advocacy

Nike partnered with professional athletes and trainers to host live workout sessions on their app. The live commerce event allowed viewers to participate in the workouts at home, purchase featured Nike apparel and equipment, and interact with other users.

nike

Achievement: The live workouts event increased app downloads by 40% and sale of features products by 25%. Viewers could actively share their workout experiences during the live stream commerce, creating positive brand buzz and advocating for Nike products.

Lessons Drawn: Live stream commerce can go beyond mere product promotion by offering valuable experiences like workouts. By adding interactive elements and community engagement, sellers can fuel their brand advocacy and create loyal customers.

4. L’Oreal: Personalized Skincare Consultations

L’Oreal launched a live consultation service within its app. The live commerce feature allowed users to connect with dermatologists and beauty advisors for personalized skincare recommendations. They would then purchase recommended products directly from the consultation.

l’oreal

Achievement: The live consultations increased app usage by 50% and grew sales of recommended products by 35%. The e-commerce live-streaming event saw users appreciate the personalized advice they got and a seamless purchasing experience.

Lessons Drawn: Live commerce can be more than entertainment by offering valuable services like consultations. By engaging in personalized experiences, brands can increase customer satisfaction and loyalty, contributing to conversions and repeat purchases.

Part 3: Future Landscape: Live Streaming with AI

The evolution of live commerce is far from over. The next frontier lies in the seamless integration of artificial intelligence (AI), which promises an even more personalized and immersive shopping experience. With features like AI streamers and personalized product recommendations, brands are poised to benefit the most from these developments. Here is a tool that will help you take your live commerce experience to the next level.

01 Integrating Virbo Live for Live Commerce

Virbo Live offers cost-efficient and multilingual AI-driven avatars to boost your viewers’ experience during live shopping. By seamlessly integrating AI streamers into your live commerce events, you can boost your revenue by providing accurate product information and encouraging viewers to make a purchase. The avatars will make your live commerce more engaging, convenient, and interactive.

live-commerce-next-chapter-can-ai-unlock-its-true-potential-6.jpg

Advantages of Virbo Live Commerce:

  • Continuous 24/7 live commerce broadcasting without interruptions
  • Cost-effective streamers with lower personnel and equipment expenses
  • Reduced dependence on large human teams
  • Seamless language and accent translations to engage a diverse global audience
  • Stable and lag-free streaming performance
  • Enhanced content safety through AI-driven moderation.

02 Simplified Workflow and Better Viewer Experience with Virbo Live

To get started with Virbo Live, choose an appropriate AI avatar, generate the script, and go live. The process is simple and will take only a few minutes. Here is a detailed step-by-step guide :

Step 1 Create a Live Shopping Rooms

Log into Virbo Live and click “Create a Blank Livestream Room” or select a template from the available options to get started.

virbo live sign in

Step 2 Choose AI Streamers and Background

Select a virtual streamer from the virtual host library. Customize the avatar and the background to match your brand and live commerce event.

choose avatar

Step 3 Enter Text or Voice

Enter a script or upload your audio for the AI Avatar to seamlessly interact with the viewers. Virbo Live also offers an AI smart scriptwriter and AI translator for automatic script generation.

generate script

Step 4 Start Live Streaming

Click Start Live Streaming and connect your AI avatar to your live commerce platform using the OBS OBS software.

live stream

Step 5 Interact With the Audience

Activate the Interact With the Audience feature to allow the AI streamer to seamlessly engage your viewers without your involvement.

interact with audience

FAQs about Live Commerce

1. What are the drawbacks of live commerce?

Live commerce allows you to access a wider audience and boost sales revenue, but it comes with a few downsides too. You may have to deal with technical hiccups, poor audio quality, and viewers getting distracted or bored.

2. How do I succeed with live commerce streaming?

To succeed with live commerce streaming, you need to choose the right live shopping platform and keep your viewers engaged with the right content and interactions.

3. What is the difference between regular streaming and live commerce streaming?

Regular streaming involves uploading pre-recorded videos online for viewers to watch at a time of their choosing while live commerce streaming is real-time broadcasting while the video is being recorded.

4. Is live commerce streaming better than video recording?

Yes, live commerce streaming is usually more economical than pre-recorded streaming. It requires less resources and time to produce while keeping the viewers engaged.

Conclusion

Live commerce provides a unique opportunity for brands to reach more audiences and increase their sales revenue. While it has revolutionized online shopping, creating content for live commerce can be expensive and time-consuming. That’s why Virbo Live offers AI streamers to automate live commerce and allow brands to keep their viewers engaged at a lower cost. By leveraging artificial intelligence, you can enhance your viewers’ live shopping experience while getting the best out of the experience.

Free TV Streaming: 9 Sites You Need To Know

The consumption of entertainment has transformed in recent years. Many people now watch shows and movies online instead of watching them on TV. Audiences are turning their viewership to the convenience offered by online streaming services. These free streaming websites for TV shows have diverse types of content, from old favorites to brand-new ones.

They can help you watch stuff even if it is unavailable in your area. Read this article to learn the best free TV streaming sites that have captured the attention of viewers worldwide. Also, we’ll explore the top platform to make your promotional live-streaming video for TV shows.

free streaming services for tv

Part 1. Why Do People Prefer Using Streaming Services To Watch Their Favorite Shows?

Are you tired of sticking to TV schedules? To give you more timing and content choices, many free live TV streaming sites are available nowadays.Lots of people have already switched to streaming services and love them. Other than that, free streaming websites for TV shows provide a highly personalized experience.

These sites let us watch our favorite shows according to the user’s convenience. You can access multiple shows and movies, from funny sitcoms to big action films. We can watch streaming services on different devices, like our phones, tablets, or our TVs. Also, these sites deliver content faster than any other available option.

Part 2. Top-Rated Free Streaming Websites for TV Shows in 2024

Finding the exemplary service to watch an entire show for free is essential. Many platforms claim to be free but often sneak in extra costs you might not expect. Let’s explore the top-rated free live TV streaming sites to ensure you get a good deal without breaking the bank:

1. Tubi TV

Tubi TV is one of the biggest free streaming websites for TV shows and movies in the US. The TV show services this platform provides are free and legal to use. It has over 20,000 TV shows and movies on Android apps, Roku, Fire TV, Apple TV, and smart TVs. You can watch classics like The Terminator and newer hits on this streaming site.

Also, it enables you to enjoy binge-watching popular TV series with minimal ads. You can browse its friendly interface by genre or search for something specific.

tubi tv streaming service and site

2. Pluto TV

On Pluto TV, you can watch live TV channels and high-quality movies. This site has over 250 channels covering news, sports, movies, reality shows, and more. Thousands of movies and TV series are also available on demand for US audiences.

Plus, users can browse different categories for shows and movies for personalized viewing. It is regularly updated by adding new and popular shows to always give viewers something new to watch.

pluto tv streaming service and site

3. Apple TV+

Viewers looking to watch Apple TV+ exclusive series opt for this platform. This live TV streaming site offers fewer shows and movies than other services. There’s no free version, but you can try it out with a free trial before subscribing.

Apple TV+ even allows fans to stream live sports like MLS with a low latency rate. Other than that, you can watch this streaming service on different devices.

apple tv streaming service and site

4. Roku TV

The Roku Channel has a vast library of 10,000 movies and 150,000 TV episodes. With over 350+ free live TV channels, there’s always something exciting to watch. You can find popular films and classic TV shows on these diverse free streaming websites for TV shows.

Plus, you can access 100+ free local channels like FOX25 Boston and NBC News New York. People of all ages and preferences can enjoy its live news, weather updates, sports, and reality TV.

roku tv streaming service and site

5. Hulu Plus Live

Hulu Plus Live is an excellent choice for those who want both live TV and on-demand shows. It gives you over 90 live TV channels, including local ones like ABC, CBS, NBC, and Fox. Also, you get access to its on-demand library, which has some of the most popular TV series available for viewers.

With this free live TV streaming siteyou’ll get HGTV, Comedy Central, TLC, USA, Cartoon Network, and Disney Channel. Also, this service offers unlimited DVR storage and two simultaneous stream options.

hulu plus tv streaming service

6. Amazon Freevee

For free live TV streams, you can use Amazon Freevee, which has original shows in different languages. They have a mix of popular titles and original content, including free channels you can watch with ads. You can get a wide of TV shows in various genres like comedy, drama, suspense, and animation.

Anyone can watch Freevee through the Prime Video app if they already have Amazon Prime. Otherwise, download the app on Amazon Fire TV, mobile phones, Xbox, PlayStation 5, and smart TVs.

amazon freeware tv streaming service

7. Sling Freestream

Another prominent free streaming website for TV shows is Sling TV, which lets you watch live TV and on-demand shows. You can pick the TV package that works best for you, including options to add extra channels. It offers over five hundred live TV shows and access to other on-demand shows and movies.

Users can enjoy various channels like ABC News, VH1 I Love Reality, and Nick Jr. But, if you have an account, you can use parental controls to manage what your kids watch.

sling freestream tv streaming service

8. Plex

If you want to get a diverse form of TV channels, Plex has you covered. It has more than 600 free live TV channels in different categories. Users can access TV shows, interesting documentaries, and exciting sports events. They also have more than fifty thousand free movies and shows to choose from.

With features like Discover Together, users can connect with friends and discover new content. Plex works on all your favorite devices like Apple, Android, and Smart TVs.

plex tv streaming service and site

9. Popcorn Flix

Popcorn Flix lets you watch live TV streams online for free on all your devices. You will be able to access a collection of multiple movies for free. Moreover, you can find shows in different categories, including comedies, dramas, horror movies, and more.

Plus, the video quality is pretty good at 720p HD. There are ads before each movie and sometimes during, but they’re not too frequent for a free service.

popcorn flix tv streaming service

Platforms Variety of Channels Hidden Purchases Ad-Free Ease of Use
Tubi TV 200 Above No X
Pluto TV Up to 250 No X
Apple TV+ Over 50 $10 after seven days X
Roku TV Over 350 Only pay for subscription to apps
Hulu Plus Live More than 90 $77 X
Amazon Freevee Over 400 No X
Sling Sling Orange: Over 30 Sling Blue: Over 50 $40 X
Plex More than 600 $4.99/month X X
Popcorn Flix Over 50 No X

Part 3. How To Make Your Own Promotional Live Streaming Video for TV Shows?

Making your live videos to promote TV shows is helpful to get people excited about your favorite series. These videos allow you to connect with viewers in real-time and get them interested in watching your beloved shows. Using live streaming, you can discuss and promote TV shows interactively. Adding realistic elements to your live videos can make them even more engaging.

Wondershare Virbo Live is a fantastic tool for creating promotional videos. It has powerful features such as lifelike AI avatars to make your videos more personal and appealing. With its support for different languages, you can grab the attention of audiences worldwide. Create a perfect live-stream video for your favorite TV shows and present them on YouTube, Facebook, and other platforms.

Prominent Characteristics of Wondershare Virbo Live

  1. You get several engaging streaming templates and backgrounds on this live-streaming tool.
  2. It generates a captivating promotional script to motivate users to watch your beloved TV show.
  3. The tool lets you drive the AI streamers to speak in real time by connecting and speaking into a microphone.

Steps of Making a Stream Room via Wondershare Virbo Live

After knowing the impact of free live TV streaming siteslet’s learn how to make your steam room. Let’s discuss the detailed method of promoting any TV program through an engaging live stream.

Step 1. Start Creating a Livestream Room

To start promoting TV series with AI streamers, access this tool online. Click the “Create Stream Room Now” button from its homepage, which will direct you to a new window. Here, choose the “Create a Blank Livestream Room” at the top to enter a window with multiple features.

create livestream across virbo live

Step 2. Use AI Smart Scripts for Your TV Show

Hit the “AI smart script” button on the left in the upcoming window. A dialogue box will appear, requiring the details for your TV series. Here, add its name, features, and promotional information. Afterward, opt for your desired promotional language and style before pressing the “Generate” button. Then, use this generated script to speak out loud through AI avatars.

create ai script for video

Step 3. Select AI Avatars and Customize Background To Go Live

Next, select avatars from the available options by tapping the “AI avatars” tab. If you switch to the “Background” tab, you can modify the outlook of your presentation. Once satisfied, head to the top right and select the “Start livestream” button. Your promotional video is ready to go live for its audience to learn about the upcoming TV show.

add ai avatar and background

Conclusion

We conclude that there are many free streaming websites for TV shows available. Throughout the article, we explored the popular choices for watching TV series and movies. If you want to promote your TV show, consider using Wondershare Virbo Live. Also, the tool works in different languages and can be used on major social platforms.

Part 3. How To Make Your Own Promotional Live Streaming Video for TV Shows?

Making your live videos to promote TV shows is helpful to get people excited about your favorite series. These videos allow you to connect with viewers in real-time and get them interested in watching your beloved shows. Using live streaming, you can discuss and promote TV shows interactively. Adding realistic elements to your live videos can make them even more engaging.

Wondershare Virbo Live is a fantastic tool for creating promotional videos. It has powerful features such as lifelike AI avatars to make your videos more personal and appealing. With its support for different languages, you can grab the attention of audiences worldwide. Create a perfect live-stream video for your favorite TV shows and present them on YouTube, Facebook, and other platforms.

Prominent Characteristics of Wondershare Virbo Live

  1. You get several engaging streaming templates and backgrounds on this live-streaming tool.
  2. It generates a captivating promotional script to motivate users to watch your beloved TV show.
  3. The tool lets you drive the AI streamers to speak in real time by connecting and speaking into a microphone.

Steps of Making a Stream Room via Wondershare Virbo Live

After knowing the impact of free live TV streaming siteslet’s learn how to make your steam room. Let’s discuss the detailed method of promoting any TV program through an engaging live stream.

Step 1. Start Creating a Livestream Room

To start promoting TV series with AI streamers, access this tool online. Click the “Create Stream Room Now” button from its homepage, which will direct you to a new window. Here, choose the “Create a Blank Livestream Room” at the top to enter a window with multiple features.

create livestream across virbo live

Step 2. Use AI Smart Scripts for Your TV Show

Hit the “AI smart script” button on the left in the upcoming window. A dialogue box will appear, requiring the details for your TV series. Here, add its name, features, and promotional information. Afterward, opt for your desired promotional language and style before pressing the “Generate” button. Then, use this generated script to speak out loud through AI avatars.

create ai script for video

Step 3. Select AI Avatars and Customize Background To Go Live

Next, select avatars from the available options by tapping the “AI avatars” tab. If you switch to the “Background” tab, you can modify the outlook of your presentation. Once satisfied, head to the top right and select the “Start livestream” button. Your promotional video is ready to go live for its audience to learn about the upcoming TV show.

add ai avatar and background

Conclusion

We conclude that there are many free streaming websites for TV shows available. Throughout the article, we explored the popular choices for watching TV series and movies. If you want to promote your TV show, consider using Wondershare Virbo Live. Also, the tool works in different languages and can be used on major social platforms.

The Power of YouTube Live Selling: Unlock Your Sales Potential

As more people shop online through live channels, big streaming websites are adding this feature to their platforms. YouTube , a significant site for videos, lets people sell things while they stream live. It is not available as a separate feature but as a part of the regular live-streaming setup on YouTube. This benefits creators because they can sell stuff to their viewers while showcasing their content.

Live shopping on YouTube makes it more fun for viewers as well. In this article, we’ll talk about how to use YouTube’s live selling feature by knowing the eligibility criteria. Furthermore, we will introduce a great tool to improve your live streams.

live shopping introduced in youtube

Part 1. How Has YouTube Integrated Live Shopping System Into Its Platform?

YouTube has integrated a live shopping system into its platform. It enables creators to engage with their audiences in real-time to promote and sell products. Creators can set up and connect their own stores or online shopping platforms to YouTube. This involves integrating Shopify , Spring , or other selected retailers with their YouTube channels.

Also, the sellers have functionalities to tag products within their streams. Viewers can quickly discover and purchase items showcased during the broadcast. Interested users can get guidance and support from the app to manage their live shopping sessions. Plus, YouTube’s live selling collects feedback from creators and viewers. By doing so, this platform is able to enable continuous improvements.

Eligibility Criteria of YouTube Live Shopping

If you want to use live selling on YouTube to sell your stuff, you will have to meet the respective eligibility criteria. Users can connect their store to start selling things after fulfilling these guidelines. Provided below are the eligibility criteria required by the YouTube platform for live selling:

  1. To perform any live streaming procedure on YouTube, being part of the YouTube Partner Program is necessary.
  2. Your channel should have enough subscribers or be recognized as an Official Artist Channel.
  3. The videos on your channel shouldn’t be mainly for kids. The target age in live shopping covers teenagers and adults, which is why YouTube also focuses on the niche.
  4. Your channel shouldn’t have any strikes for hate speech. The community guideline strikes should be maintained for the promotion of products.

Part 2. How To Use Live Stream Shopping on YouTube?

Selecting products you want to promote on your YouTube channel is essential. Sellers can tag products in their live stream and feature a labeled product by pinning it. Viewers can buy a tagged product by tapping the “Shop” icon without leaving the live session, making the entire process a simple feat. Here are the steps to engage your audience and boost sales using this feature:

  • Step 1. You need to tag the product to use the YouTube live-stream shopping feature. For this purpose, access the “Live Control Room” through your “YouTube Studio.” Choose the “Stream” or “Manage” option from the left sidebar to proceed with the process.

access streaming options on youtube

  • Step 2. Under the live stream preview, you can hit the “Shopping” tab. Afterward, hit the “+” icon to search and choose up to 30 products for your livestream. You can remove any product by tapping the “Trash” icon next to the product. Finally, tap “Save” to apply this setting to individual videos.

add tag on product and save

Steps of Pinning a Product During Livestream on YouTube

After following the steps mentioned above, you can live stream across YouTube. Furthermore, you can also pin a product to feature prominently during your live video session. Let’s explore this straightforward process of pinning a product while live selling on YouTube :

  • Step 1 . Start a live stream using the “Live Control Room” on YouTube. Once your live stream is set up, navigate to the “Shopping” tab. Here, you’ll find a selection of items available for promotion. Choose the specific item you want to promote during your live stream.

pin product in youtube studio

  • Step 2. Drag or click the chosen item to the “Pinned Products” panel. You can tap “REMOVE PIN” in the live stream preview to remove the selected item from being pinned.

Part 3. Want To Make Better Livestream Content? Use Wondershare Virbo Live

Are you looking to elevate your livestream content and drive better growth? Look no further than Wondershare Virbo Live to stand out from the rest of the streamers. With this tool, you have everything on a single platform to create captivating livestream experiences. It provides scripts for live shopping based on the YouTube viewer’s likings and preferences. The compatibility with YouTube, LinkedIn, and Instagram for live streaming makes it a versatile tool.

In addition to this, it offers a customizable Q&A repository to provide an instant answering system for audiences. The microphone integration for voice-driven AI allows you to connect with a diverse audience in real-time. Plus, the cloud-based operation provides flexibility and convenience for users. AI translation translates text into many languages to provide a global live-streaming experience.

Top Features of Wondershare Virbo Live

  1. Virbo Live offers a variety of AI streamers or VTubers that perfectly mimic natural movements. They come in different attire, poses, and ethnicities to suit your brand image.
  2. It allows users to take advantage of 24/7 broadcasting without any interruption.
  3. Wondershare Virbo Live comes with an AI interaction system that crawls through the content of a live stream room. This effectively helps in enhancing the content of your live streaming tool.

Get Started Online Free Download

Step-by-Step Guide to Creating a Stream Room in Wondershare Virbo Live

Like live selling on YouTube , Virbo Live provides a straightforward approach for its users. It lets you connect better with your audience to gain a boost for gathering revenue. Follow the below-mentioned steps to create your stream room to sell stuff through Wondershare Virbo Live:

  • Step 1. Create a Livestream Room With Wondershare Virbo Live

Navigate through the main website of Virbo Live and tap “Create Stream Room Now.” You’ll be directed to a new window, which provides different features to make a compelling live-selling video. To proceed, head to the top of the screen and press the “Create a Blank Livestream Room” button.

start live stream room in youtube

Get Started Online Free Download

  • Step 2. Select and Personalize Your Preferred AI Avatar

As a new screen opens, select the “AI avatars” tab to access a dialogue box displaying various avatars. Browse through the options and observe their appearances showcased on the right side. Once you’ve chosen your preferred avatar, switch to the “Background” tab for customization. Choose the one that fits your needs and the nature of your product.

add avatar and background to content

  • Step 3. Input Text Script and Change Dubbing Options

Next, navigate to the left side of the window to access the text box. Here, input your desired text or script in the required section. You can also opt for AI-generated scripts to enhance your presentation. To access AI-generated scripts, scroll down the page and locate the “AI Smart Script” button. Click on it, and the tool will generate a script tailored to your product presentation.

Once you are done making your script, lead to the top of the window to access the “Voice Dubbing” option. Change the voice dubbing according to your region and audience preference.

include script and dub

  • Step 4. Start Livestreaming Your Products

After making final adjustments, hit the “Start livestream” button. Your live-streaming session is ready to provide an optimized live shopping YouTube experience.

complete-guide-to-youtube-live-selling-8.jpg

Conclusion

It is evident that creators have to master YouTube live selling to generate revenue.YouTube makes it easy by letting you show products and talk to viewers live to sell more. This way, you can engage with viewers and get an organic boost for your products. However, if you want an even better way to do live to sell, you should seek the services of Wondershare Virbo Live.

As more people shop online through live channels, big streaming websites are adding this feature to their platforms. YouTube , a significant site for videos, lets people sell things while they stream live. It is not available as a separate feature but as a part of the regular live-streaming setup on YouTube. This benefits creators because they can sell stuff to their viewers while showcasing their content.

Live shopping on YouTube makes it more fun for viewers as well. In this article, we’ll talk about how to use YouTube’s live selling feature by knowing the eligibility criteria. Furthermore, we will introduce a great tool to improve your live streams.

live shopping introduced in youtube

Part 1. How Has YouTube Integrated Live Shopping System Into Its Platform?

YouTube has integrated a live shopping system into its platform. It enables creators to engage with their audiences in real-time to promote and sell products. Creators can set up and connect their own stores or online shopping platforms to YouTube. This involves integrating Shopify , Spring , or other selected retailers with their YouTube channels.

Also, the sellers have functionalities to tag products within their streams. Viewers can quickly discover and purchase items showcased during the broadcast. Interested users can get guidance and support from the app to manage their live shopping sessions. Plus, YouTube’s live selling collects feedback from creators and viewers. By doing so, this platform is able to enable continuous improvements.

Eligibility Criteria of YouTube Live Shopping

If you want to use live selling on YouTube to sell your stuff, you will have to meet the respective eligibility criteria. Users can connect their store to start selling things after fulfilling these guidelines. Provided below are the eligibility criteria required by the YouTube platform for live selling:

  1. To perform any live streaming procedure on YouTube, being part of the YouTube Partner Program is necessary.
  2. Your channel should have enough subscribers or be recognized as an Official Artist Channel.
  3. The videos on your channel shouldn’t be mainly for kids. The target age in live shopping covers teenagers and adults, which is why YouTube also focuses on the niche.
  4. Your channel shouldn’t have any strikes for hate speech. The community guideline strikes should be maintained for the promotion of products.

Part 2. How To Use Live Stream Shopping on YouTube?

Selecting products you want to promote on your YouTube channel is essential. Sellers can tag products in their live stream and feature a labeled product by pinning it. Viewers can buy a tagged product by tapping the “Shop” icon without leaving the live session, making the entire process a simple feat. Here are the steps to engage your audience and boost sales using this feature:

  • Step 1. You need to tag the product to use the YouTube live-stream shopping feature. For this purpose, access the “Live Control Room” through your “YouTube Studio.” Choose the “Stream” or “Manage” option from the left sidebar to proceed with the process.

access streaming options on youtube

  • Step 2. Under the live stream preview, you can hit the “Shopping” tab. Afterward, hit the “+” icon to search and choose up to 30 products for your livestream. You can remove any product by tapping the “Trash” icon next to the product. Finally, tap “Save” to apply this setting to individual videos.

add tag on product and save

Steps of Pinning a Product During Livestream on YouTube

After following the steps mentioned above, you can live stream across YouTube. Furthermore, you can also pin a product to feature prominently during your live video session. Let’s explore this straightforward process of pinning a product while live selling on YouTube :

  • Step 1 . Start a live stream using the “Live Control Room” on YouTube. Once your live stream is set up, navigate to the “Shopping” tab. Here, you’ll find a selection of items available for promotion. Choose the specific item you want to promote during your live stream.

pin product in youtube studio

  • Step 2. Drag or click the chosen item to the “Pinned Products” panel. You can tap “REMOVE PIN” in the live stream preview to remove the selected item from being pinned.

Part 3. Want To Make Better Livestream Content? Use Wondershare Virbo Live

Are you looking to elevate your livestream content and drive better growth? Look no further than Wondershare Virbo Live to stand out from the rest of the streamers. With this tool, you have everything on a single platform to create captivating livestream experiences. It provides scripts for live shopping based on the YouTube viewer’s likings and preferences. The compatibility with YouTube, LinkedIn, and Instagram for live streaming makes it a versatile tool.

In addition to this, it offers a customizable Q&A repository to provide an instant answering system for audiences. The microphone integration for voice-driven AI allows you to connect with a diverse audience in real-time. Plus, the cloud-based operation provides flexibility and convenience for users. AI translation translates text into many languages to provide a global live-streaming experience.

Top Features of Wondershare Virbo Live

  1. Virbo Live offers a variety of AI streamers or VTubers that perfectly mimic natural movements. They come in different attire, poses, and ethnicities to suit your brand image.
  2. It allows users to take advantage of 24/7 broadcasting without any interruption.
  3. Wondershare Virbo Live comes with an AI interaction system that crawls through the content of a live stream room. This effectively helps in enhancing the content of your live streaming tool.

Get Started Online Free Download

Step-by-Step Guide to Creating a Stream Room in Wondershare Virbo Live

Like live selling on YouTube , Virbo Live provides a straightforward approach for its users. It lets you connect better with your audience to gain a boost for gathering revenue. Follow the below-mentioned steps to create your stream room to sell stuff through Wondershare Virbo Live:

  • Step 1. Create a Livestream Room With Wondershare Virbo Live

Navigate through the main website of Virbo Live and tap “Create Stream Room Now.” You’ll be directed to a new window, which provides different features to make a compelling live-selling video. To proceed, head to the top of the screen and press the “Create a Blank Livestream Room” button.

start live stream room in youtube

Get Started Online Free Download

  • Step 2. Select and Personalize Your Preferred AI Avatar

As a new screen opens, select the “AI avatars” tab to access a dialogue box displaying various avatars. Browse through the options and observe their appearances showcased on the right side. Once you’ve chosen your preferred avatar, switch to the “Background” tab for customization. Choose the one that fits your needs and the nature of your product.

add avatar and background to content

  • Step 3. Input Text Script and Change Dubbing Options

Next, navigate to the left side of the window to access the text box. Here, input your desired text or script in the required section. You can also opt for AI-generated scripts to enhance your presentation. To access AI-generated scripts, scroll down the page and locate the “AI Smart Script” button. Click on it, and the tool will generate a script tailored to your product presentation.

Once you are done making your script, lead to the top of the window to access the “Voice Dubbing” option. Change the voice dubbing according to your region and audience preference.

include script and dub

  • Step 4. Start Livestreaming Your Products

After making final adjustments, hit the “Start livestream” button. Your live-streaming session is ready to provide an optimized live shopping YouTube experience.

complete-guide-to-youtube-live-selling-8.jpg

Conclusion

It is evident that creators have to master YouTube live selling to generate revenue.YouTube makes it easy by letting you show products and talk to viewers live to sell more. This way, you can engage with viewers and get an organic boost for your products. However, if you want an even better way to do live to sell, you should seek the services of Wondershare Virbo Live.

Transform YouTube Live with These Must-Know Secrets

YouTube Live streams have become popular over the years. From gaming, vlogging, and gambling to some other niches, creators are earning millions of dollars from all over the world. It has come to a point where people do not prefer YouTube Live more than Twitch, which is such an interesting thing because Twitch used to be at the forefront of all streaming.

So, if you want to transform your YouTube streaming journey from zero to hero, here are some must-know secrets that you should know.

Part 1: Must-Know Secrets to YouTube Live

1. Select AI-powered streaming tools to ease the workload

Virbo Live

We live in an AI-centric world with YouTube automation coming into play. A lot of YouTubers nowadays go to the automation path since it gives them a positive return on their investment. Let’s say that you are going to start your explainer YouTube channel or an eCommerce-related one.

In that case, you should leverage Virbo Live, which is a cost-effective and multilingual AI avatar tool. You can create explainer videos, host live shopping sessions, and do seamless AI streaming with vTubers and avatars.

Virbo Live makes YouTube video streaming easier, effective and saves you a lot of time and money at the same time. Here are some of the Virbo features that help you upscale your YouTube live streams to become successful streamers.

Virbo Live Features

Features

  • Cloud-based operations

Nowadays, it is all about speed and efficiency. While Virbo Live has a Windows version that you can download, if you want to save time and get your AI-streaming career started, you can just use it on the web.

You can access the tool right from your browser, manage your product, and enjoy the flexibility that the cloud provides.

  • Compatibility with major platforms

But Virbo Live goes beyond YouTube.It supports all major social media platforms like YouTube, Facebook, Instagram, TikTok, Linkedin In, and more. In other words, you can leverage Virbo Live to stream on various social media platforms.

  • Interaction through text

One of the best features of Virbo Live is that it allows you to use real-time text so the AI can read whatever you time on the spot. This makes it easier for you to interact with your audience while going live.

Enter any text into the box and the AI avatar will generate the words of your choice. You can also choose which language you want the avatar to be in along with the voices that you want to be displayed.

  • Realistic AI-driven avatars

Virbo Live improves engagement by providing you with AI streamers or Vtubers that can perfectly mimic human movements. You get avatars of various ethnicities, poses, attires, and accents, giving you all the diverse options for your YouTube video stream.

2. Discuss hot topics your audience wants to talk about

Hot Topic

If you are a new creator who is looking to make his mark as a successful streamer, then you should capitalize on what already seems to be working. Most creators make this fatal mistake when they try to invent something new, earlier in their streaming career.

However, you need to have a loyal audience in order to do so. People use YouTube to get information or some sort of entertainment. Whether you are a new creator or someone who already has a set audience, your main focus should be to discuss hot topics or play trending games to get views faster and efficiently.

To make it easier for you, let’s say that a new game rolls out. By discussing the game or playing the game on live stream, you are going to attract the right audience according to your YouTube channel and gain followers instead of being clueless.

3. Ranking live videos

Ranking Live Videos

Yes! It is possible to rank videos on the go as you go live. By doing YouTube research, you can leverage different keywords and rank for them as you go online. Most people make evergreen videos and put pre-recorded ones but compared to them, the live world is still small.

That is exactly your ticket to success. First, you need to understand the problems that your audience has. How can you solve them? What concerns do they have on a particular topic? Then, you need to go live, add the right description, choose tags, and talk about that particular topic to gain traction from people all over the world.

It seems like YouTube also pushes live content which means live creators have an edge compared to the ones that don’t go live.

4. Building a community

Building a community

With other tips on the list, you must be vary of how important your audience is especially when it comes to YouTube Live. The third secret and one of the most important YouTube streaming guidelines is building a community.

As you build your live community, you will have audience retention, meaning more people will come to you whenever you go live. You need to understand your audience deeply, what time you get the most viewers, and what interests your audience.

Once you do that, you also need to talk to them as they come live. Build deep connections with your viewers and you will see a huge increase in your subscribers and overall viewer count.

5. Promote your broadcast

Promote your broadcast

We live in an attention economy where hype is everything. If you look at some of the biggest live streamers, they create so much hype that people from all over the web would be curious enough to leave what they are doing and watch their streams. There are two main aspects to it.

First, you need to create hype and secondly, you need to use social media the right way. Most successful streamers use Discord and then use their servers to recommend live streams before they even start it.

But what’s unique about this approach is that they have the time to create hype. You should tease some exciting content about the livestream and then people will be more interested in joining your podcasts.

6. Collaboration

Collaboration

Once you grow a little bit, you can collaborate with other streamers to join two audiences together. If you look closely, we have multiple streamers connecting with each other and having fun together. For example, Fouseytube sometimes connects with Sneako and both of them then go to N3on to make the biggest live stream in the history of social media.

When you collaborate with someone and entertain the audience in a way that they want to be, You need to not only build a community of people but also collaborate with other streamers which will open new aspects of your streaming journey.

Part 2: Common Problems & Solutions of YouTube Live

YouTube Live can have a plethora of problems like engagement issues, user-interaction issues, stream not starting, and some other technical issues. However, most of these problems have solutions which we are going to cover in this part.

But if you want a complete AI Live Streamer guide, then you should check out Virbo Live Stream User Guide as it moves you through every step and provides a complete guideline of steps to follow to have the perfect stream up and running.

1. Stream not starting

Stream not starting

One of the most common problems with YouTube Live is streams not starting. Imagine you have an audience of people waiting but the stream just does not start. It can be unresponsive, which is a common issue with YouTube Live.

Here’s what you can do to fix the issue. Firstly, you need to verify your account and wait for 24 hours for this issue to be fixed. It is because new channels need this type of verification to allow you to start streaming.

However, if that still doesn’t fix the issue, you should try restarting your streaming service and computer. After a good reset, you can start streaming again and it should get you up and running.

2. Poor video and audio quality

Poor video and audio quality

We all know many online streams have poor video and audio quality. It can be due to a bad internet connection, and if you are streaming from your cellular data, then it can be inconsistent at times, making your viewers angry with the poor video and audio quality.

Choose a lower-resolution setting in your streaming software. Close unnecessary background applications consuming bandwidth. You can also consider investing in a better internet connection. For audio quality, try to invest in a nice microphone as audio quality can make a day and night difference.

3. Laggy stream

Laggy stream

Similar to poor video and audio, a laggy stream can occur due to a bad internet connection. Most streamers have a plethora of applications opened in the background that all take some level of internet.

Consider Steam for example. Applications like Steam will take a big chunk of your internet whenever they are running in the background. If you are suffering from a laggy stream, try to minimize the background applications and close them if unneeded.

4. Lack of interaction on stream

Lack of interaction on stream

A lot of people suffer from a lack of interaction even if they have slowly started to build a respectable viewer count. So, what should you do in that situation? Actively engage with viewers by responding to comments, asking questions, and running polls/contests.

Encourage viewers to interact with each other. Invite guests or co-hosts to add diverse perspectives. You should always be trying something new that would excite the viewers into taking part.

Conclusion

YouTube Live is one of the best ways for creators to grow their brands. Whether it is using AI avatars with Virbo or doing real streams, we have discussed some of the best ways you can grow your YouTube Live.

YouTube Live streams have become popular over the years. From gaming, vlogging, and gambling to some other niches, creators are earning millions of dollars from all over the world. It has come to a point where people do not prefer YouTube Live more than Twitch, which is such an interesting thing because Twitch used to be at the forefront of all streaming.

So, if you want to transform your YouTube streaming journey from zero to hero, here are some must-know secrets that you should know.

Part 1: Must-Know Secrets to YouTube Live

1. Select AI-powered streaming tools to ease the workload

Virbo Live

We live in an AI-centric world with YouTube automation coming into play. A lot of YouTubers nowadays go to the automation path since it gives them a positive return on their investment. Let’s say that you are going to start your explainer YouTube channel or an eCommerce-related one.

In that case, you should leverage Virbo Live, which is a cost-effective and multilingual AI avatar tool. You can create explainer videos, host live shopping sessions, and do seamless AI streaming with vTubers and avatars.

Virbo Live makes YouTube video streaming easier, effective and saves you a lot of time and money at the same time. Here are some of the Virbo features that help you upscale your YouTube live streams to become successful streamers.

Virbo Live Features

Features

  • Cloud-based operations

Nowadays, it is all about speed and efficiency. While Virbo Live has a Windows version that you can download, if you want to save time and get your AI-streaming career started, you can just use it on the web.

You can access the tool right from your browser, manage your product, and enjoy the flexibility that the cloud provides.

  • Compatibility with major platforms

But Virbo Live goes beyond YouTube.It supports all major social media platforms like YouTube, Facebook, Instagram, TikTok, Linkedin In, and more. In other words, you can leverage Virbo Live to stream on various social media platforms.

  • Interaction through text

One of the best features of Virbo Live is that it allows you to use real-time text so the AI can read whatever you time on the spot. This makes it easier for you to interact with your audience while going live.

Enter any text into the box and the AI avatar will generate the words of your choice. You can also choose which language you want the avatar to be in along with the voices that you want to be displayed.

  • Realistic AI-driven avatars

Virbo Live improves engagement by providing you with AI streamers or Vtubers that can perfectly mimic human movements. You get avatars of various ethnicities, poses, attires, and accents, giving you all the diverse options for your YouTube video stream.

2. Discuss hot topics your audience wants to talk about

Hot Topic

If you are a new creator who is looking to make his mark as a successful streamer, then you should capitalize on what already seems to be working. Most creators make this fatal mistake when they try to invent something new, earlier in their streaming career.

However, you need to have a loyal audience in order to do so. People use YouTube to get information or some sort of entertainment. Whether you are a new creator or someone who already has a set audience, your main focus should be to discuss hot topics or play trending games to get views faster and efficiently.

To make it easier for you, let’s say that a new game rolls out. By discussing the game or playing the game on live stream, you are going to attract the right audience according to your YouTube channel and gain followers instead of being clueless.

3. Ranking live videos

Ranking Live Videos

Yes! It is possible to rank videos on the go as you go live. By doing YouTube research, you can leverage different keywords and rank for them as you go online. Most people make evergreen videos and put pre-recorded ones but compared to them, the live world is still small.

That is exactly your ticket to success. First, you need to understand the problems that your audience has. How can you solve them? What concerns do they have on a particular topic? Then, you need to go live, add the right description, choose tags, and talk about that particular topic to gain traction from people all over the world.

It seems like YouTube also pushes live content which means live creators have an edge compared to the ones that don’t go live.

4. Building a community

Building a community

With other tips on the list, you must be vary of how important your audience is especially when it comes to YouTube Live. The third secret and one of the most important YouTube streaming guidelines is building a community.

As you build your live community, you will have audience retention, meaning more people will come to you whenever you go live. You need to understand your audience deeply, what time you get the most viewers, and what interests your audience.

Once you do that, you also need to talk to them as they come live. Build deep connections with your viewers and you will see a huge increase in your subscribers and overall viewer count.

5. Promote your broadcast

Promote your broadcast

We live in an attention economy where hype is everything. If you look at some of the biggest live streamers, they create so much hype that people from all over the web would be curious enough to leave what they are doing and watch their streams. There are two main aspects to it.

First, you need to create hype and secondly, you need to use social media the right way. Most successful streamers use Discord and then use their servers to recommend live streams before they even start it.

But what’s unique about this approach is that they have the time to create hype. You should tease some exciting content about the livestream and then people will be more interested in joining your podcasts.

6. Collaboration

Collaboration

Once you grow a little bit, you can collaborate with other streamers to join two audiences together. If you look closely, we have multiple streamers connecting with each other and having fun together. For example, Fouseytube sometimes connects with Sneako and both of them then go to N3on to make the biggest live stream in the history of social media.

When you collaborate with someone and entertain the audience in a way that they want to be, You need to not only build a community of people but also collaborate with other streamers which will open new aspects of your streaming journey.

Part 2: Common Problems & Solutions of YouTube Live

YouTube Live can have a plethora of problems like engagement issues, user-interaction issues, stream not starting, and some other technical issues. However, most of these problems have solutions which we are going to cover in this part.

But if you want a complete AI Live Streamer guide, then you should check out Virbo Live Stream User Guide as it moves you through every step and provides a complete guideline of steps to follow to have the perfect stream up and running.

1. Stream not starting

Stream not starting

One of the most common problems with YouTube Live is streams not starting. Imagine you have an audience of people waiting but the stream just does not start. It can be unresponsive, which is a common issue with YouTube Live.

Here’s what you can do to fix the issue. Firstly, you need to verify your account and wait for 24 hours for this issue to be fixed. It is because new channels need this type of verification to allow you to start streaming.

However, if that still doesn’t fix the issue, you should try restarting your streaming service and computer. After a good reset, you can start streaming again and it should get you up and running.

2. Poor video and audio quality

Poor video and audio quality

We all know many online streams have poor video and audio quality. It can be due to a bad internet connection, and if you are streaming from your cellular data, then it can be inconsistent at times, making your viewers angry with the poor video and audio quality.

Choose a lower-resolution setting in your streaming software. Close unnecessary background applications consuming bandwidth. You can also consider investing in a better internet connection. For audio quality, try to invest in a nice microphone as audio quality can make a day and night difference.

3. Laggy stream

Laggy stream

Similar to poor video and audio, a laggy stream can occur due to a bad internet connection. Most streamers have a plethora of applications opened in the background that all take some level of internet.

Consider Steam for example. Applications like Steam will take a big chunk of your internet whenever they are running in the background. If you are suffering from a laggy stream, try to minimize the background applications and close them if unneeded.

4. Lack of interaction on stream

Lack of interaction on stream

A lot of people suffer from a lack of interaction even if they have slowly started to build a respectable viewer count. So, what should you do in that situation? Actively engage with viewers by responding to comments, asking questions, and running polls/contests.

Encourage viewers to interact with each other. Invite guests or co-hosts to add diverse perspectives. You should always be trying something new that would excite the viewers into taking part.

Conclusion

YouTube Live is one of the best ways for creators to grow their brands. Whether it is using AI avatars with Virbo or doing real streams, we have discussed some of the best ways you can grow your YouTube Live.

How To Get More NFL Viewers For Your Sports Live Streaming Channel

If you are running a sports live-streaming channel, tapping into the NFL is the best advice you could get now. With millions of viewers regularly tuning in for NFL games, it’s no surprise that the league dominates the list of the most-watched programs.

NFL fans often look for NFL live stream that offers high-quality coverage, reliable streaming, and comprehensive analysis. So this time, we’ll outline strategies to help you attract more NFL viewers to your sports live streaming channel.

NFL live stream for sports channel

Part 1: Choosing a Platform for Your Live NFL Game Stream

When considering getting NFL viewers, you need to know the best platform to stream live NFL games for your channel. Basically, you can always use any live streaming platform as long as you have OBS studio to work as a streaming encoder.

Popular options include Twitch, YouTube Live, and Discord. Each platform has its unique advantages and demographics, so it’s crucial to research and choose the one that aligns best with your target audience.

Twitch

NFL live stream on Twitch

Twitch is a popular choice for gaming content and has a large community of avid gamers and esports enthusiasts. It offers robust features such as chat integration, customizable overlays, and subscription options, which can help foster a sense of community and engagement among viewers.

Pros

  • Interactive features to enhance viewer engagement during live streams.
  • Various monetization options, such as subscriptions, bits, and donations.

Cons

  • Twitch’s audience is primarily younger people interested in gaming content, so reaching NFL fans might be more challenging.
  • Twitch has strict content guidelines that could potentially limit the types of NFL content that can be streamed.

YouTube Live

NFL live stream on YouTube Live

YouTube Live, on the other hand, boasts a massive user base and seamless integration with the rest of the YouTube platform. This means that your live streams can reach a broader audience, including those who may not necessarily be actively searching for NFL content but might stumble upon your stream while browsing related videos.

YouTube also often serve as an NFL streaming service. So you don’t have to worry about setting up a separate streaming platform or dealing with technical issues that may arise.

Pros

  • YouTube’s massive user base makes it easier to reach a broader audience, including NFL fans.
  • YouTube’s search engine optimization (SEO) can help NFL streams rank well in search results.

Cons

  • YouTube Live has a lot of competition, making it harder for new streamers to stand out and attract viewers.
  • Streaming NFL content can be a challenge especially if it includes copyrighted material.

Discord

NFL live stream on Discord

If you own a Discord server with sports fans, you can live stream NFL games free with your Discord server members. Discord provides a more private platform for streaming, so it minimizes concerns about your channel being restricted due to copyright violations or other issues when watching NFL live.

Using the screen share feature on Discord, you can host streaming parties and interact with your audience in real time. Discord’s platform also supports high-quality videos that guarantee a seamless and immersive viewing experience for everyone.

Pros

  • Customizable with various channels, roles, and bots to create unique experiences for their audience.
  • Direct communication between streamers and viewers through text, voice, and video channels.
  • Safer to be used for live streaming NFL games as it’s more private.

Cons

  • Lacks the discoverability of platforms like Twitch and YouTube.
  • No built-in monetization options like subscriptions or ads.

For live streaming the game, you can watch the NFL live on various platforms and services . Some popular options include NFL+, Streaming Services (YouTube TV, Hulu + Live TV, Sling TV, and FuboTV), or Broadcast Networks (CBS, FOX, and ESPN). Alternatively, some of the NFL game live stream online free options are USTVGO, FSL, CricFree, and more.

After knowing which streaming platform to use, it’s essential to proceed with caution. Live-streaming NFL games can present various challenges and considerations, including streaming quality, licensing agreements, potential copyright issues, and more.

Part 2: Strategies to Implement During Live Streaming

Now that you know which platform to use for your sports live-streaming channel, it’s time to strategize your live-streaming approach to maximize audience engagement and make your channel a go-to destination for NFL fans.

During the NFL live stream, you’ll want to captivate your audience from kickoff to the final whistle. Engaging visuals, insightful commentary, and seamless transitions are important in keeping your audience hooked.

Try out these strategies to attract your viewers during NFL live streaming:

  1. Make a Pre-game Analysis

Before the game begins, provide viewers with insightful analysis and predictions about the upcoming match. Discuss key players, recent team performances, and any strategic adjustments that could impact the game’s outcome. This pre-game analysis helps build anticipation and engagement among viewers.

  1. Interactive Polls and Q&A Sessions

You can engage with viewers during the NFL livestream by incorporating interactive elements such as polls and Q&A sessions. Ask viewers to vote on game predictions, MVP candidates, or play of the game. Or, you can encourage viewers to ask questions or share their thoughts in the chat and respond to them to foster interaction and community engagement.

  1. In-game Commentary

You can provide play-by-play analysis, insights into player performances, and strategic observations throughout the NFL streams. Use visuals such as graphics, replays, and statistics to make your commentary more engaging and improve the viewing experience.

  1. Post-game Analysis and Highlights

After the game concludes, provide viewers with comprehensive post-game analysis and highlights. Recap key moments, analyze standout performances, and discuss the implications of the game on the team’s season to encourage continued engagement and discussion.

  1. Make Your Channel Discoverable

Make sure your NFL stream titles clearly state the sport or activity. Use tags like “Football” and add descriptors like “Sidecasting” or “Sports Talk” to give viewers an idea of what to expect.

You can also personalize your NFL livestream to boost engagement. Add extensions such as alerts and overlays. Use templates from the platform or third-party tools to make your stream unique.

Part 3: Engaging NFL Fan Viewers with AI Tools

Besides implementing strategies during the NFL live stream, you also need to make your channel discoverable and engage NFL fans to view your channel. The key to this tip is to maintain a constant presence as much as possible.

One effective method to streamline your NFL live streaming is by using AI tools like Wondershare Virbo Live, which can help you set up a continuous 24/7 live stream. With Virbo Live, you don’t have to be constantly present while still attracting a wider audience base by providing constant coverage of NFL-related content.

Additionally, the Virbo live stream feature seamlessly integrates with major live-streaming platforms supported by OBS. That’s why many content creators and fan communities find it convenient to use this tool for their live-streaming needs.

How to live stream 24/7 with Wondershare Virbo Live

To live stream NFL content 24/7 with Wondershare Virbo Live, you need to prepare your AI avatar and set up the templates first. After customizing your avatar, you can acquire the streaming key if available. This key will allow OBS to connect with the streaming platform. Otherwise, you can use OBS as your virtual camera.

Follow these steps on how to live stream 24/7:

Step 1: Access Wondershare Virbo Live and create a live streaming room.

Go to Wondershare Virbo Live . Select “Create Stream Room Now” > “Create a Blank Live Stream Room” to start the setup process.

How to live stream 24/7 with Virbo Live

Step 2: Develop your script or upload existing audio recordings.

Within the Virbo Live interface, you have the option to either write the script for your live stream or upload audio content that you’ve prepared beforehand by clicking “Upload local file.”

Write your content script for NFL live stream

Tip: Make use of Virbo’s AI Script Writer tool for inspiration. Click on “AI Smart Script” and input relevant topic details, language preferences, and style choices to generate a script. You can then refine it as necessary.

Use AI Smart Script for NFL live stream

Step 3: Personalize your AI avatar and background.

Head to the “AI Avatars” section to select an avatar suitable for your live stream. Additionally, you can customize the background, add stickers, or choose from available templates to enhance the visual appeal of your stream.

Customize AI avatar and background

Step 4: Start the live stream.

Once you’ve configured your AI avatar and background, click on “Start Livestream.” The next step should be acquiring the platform’s streaming key to put into the OBS. Then, you can start streaming.

Conclusion

If you’re running a sports live-streaming channel, making use of the NFL live stream is your best bet. With millions of viewers regularly tuning in for NFL games, you have a ready-made audience eager for content.

Moreover, integrating AI tools like Wondershare Virbo Live allows you to have continuous 24/7 live streaming. You can provide consistent coverage of NFL-related content and attract a broader audience base. By following the steps outlined above, you can streamline your broadcasting process and focus on delivering high-quality content to NFL fans.

YouTube Live

NFL live stream on YouTube Live

YouTube Live, on the other hand, boasts a massive user base and seamless integration with the rest of the YouTube platform. This means that your live streams can reach a broader audience, including those who may not necessarily be actively searching for NFL content but might stumble upon your stream while browsing related videos.

YouTube also often serve as an NFL streaming service. So you don’t have to worry about setting up a separate streaming platform or dealing with technical issues that may arise.

Pros

  • YouTube’s massive user base makes it easier to reach a broader audience, including NFL fans.
  • YouTube’s search engine optimization (SEO) can help NFL streams rank well in search results.

Cons

  • YouTube Live has a lot of competition, making it harder for new streamers to stand out and attract viewers.
  • Streaming NFL content can be a challenge especially if it includes copyrighted material.

Discord

NFL live stream on Discord

If you own a Discord server with sports fans, you can live stream NFL games free with your Discord server members. Discord provides a more private platform for streaming, so it minimizes concerns about your channel being restricted due to copyright violations or other issues when watching NFL live.

Using the screen share feature on Discord, you can host streaming parties and interact with your audience in real time. Discord’s platform also supports high-quality videos that guarantee a seamless and immersive viewing experience for everyone.

Pros

  • Customizable with various channels, roles, and bots to create unique experiences for their audience.
  • Direct communication between streamers and viewers through text, voice, and video channels.
  • Safer to be used for live streaming NFL games as it’s more private.

Cons

  • Lacks the discoverability of platforms like Twitch and YouTube.
  • No built-in monetization options like subscriptions or ads.

For live streaming the game, you can watch the NFL live on various platforms and services . Some popular options include NFL+, Streaming Services (YouTube TV, Hulu + Live TV, Sling TV, and FuboTV), or Broadcast Networks (CBS, FOX, and ESPN). Alternatively, some of the NFL game live stream online free options are USTVGO, FSL, CricFree, and more.

After knowing which streaming platform to use, it’s essential to proceed with caution. Live-streaming NFL games can present various challenges and considerations, including streaming quality, licensing agreements, potential copyright issues, and more.

Part 2: Strategies to Implement During Live Streaming

Now that you know which platform to use for your sports live-streaming channel, it’s time to strategize your live-streaming approach to maximize audience engagement and make your channel a go-to destination for NFL fans.

During the NFL live stream, you’ll want to captivate your audience from kickoff to the final whistle. Engaging visuals, insightful commentary, and seamless transitions are important in keeping your audience hooked.

Try out these strategies to attract your viewers during NFL live streaming:

  1. Make a Pre-game Analysis

Before the game begins, provide viewers with insightful analysis and predictions about the upcoming match. Discuss key players, recent team performances, and any strategic adjustments that could impact the game’s outcome. This pre-game analysis helps build anticipation and engagement among viewers.

  1. Interactive Polls and Q&A Sessions

You can engage with viewers during the NFL livestream by incorporating interactive elements such as polls and Q&A sessions. Ask viewers to vote on game predictions, MVP candidates, or play of the game. Or, you can encourage viewers to ask questions or share their thoughts in the chat and respond to them to foster interaction and community engagement.

  1. In-game Commentary

You can provide play-by-play analysis, insights into player performances, and strategic observations throughout the NFL streams. Use visuals such as graphics, replays, and statistics to make your commentary more engaging and improve the viewing experience.

  1. Post-game Analysis and Highlights

After the game concludes, provide viewers with comprehensive post-game analysis and highlights. Recap key moments, analyze standout performances, and discuss the implications of the game on the team’s season to encourage continued engagement and discussion.

  1. Make Your Channel Discoverable

Make sure your NFL stream titles clearly state the sport or activity. Use tags like “Football” and add descriptors like “Sidecasting” or “Sports Talk” to give viewers an idea of what to expect.

You can also personalize your NFL livestream to boost engagement. Add extensions such as alerts and overlays. Use templates from the platform or third-party tools to make your stream unique.

Part 3: Engaging NFL Fan Viewers with AI Tools

Besides implementing strategies during the NFL live stream, you also need to make your channel discoverable and engage NFL fans to view your channel. The key to this tip is to maintain a constant presence as much as possible.

One effective method to streamline your NFL live streaming is by using AI tools like Wondershare Virbo Live, which can help you set up a continuous 24/7 live stream. With Virbo Live, you don’t have to be constantly present while still attracting a wider audience base by providing constant coverage of NFL-related content.

Additionally, the Virbo live stream feature seamlessly integrates with major live-streaming platforms supported by OBS. That’s why many content creators and fan communities find it convenient to use this tool for their live-streaming needs.

How to live stream 24/7 with Wondershare Virbo Live

To live stream NFL content 24/7 with Wondershare Virbo Live, you need to prepare your AI avatar and set up the templates first. After customizing your avatar, you can acquire the streaming key if available. This key will allow OBS to connect with the streaming platform. Otherwise, you can use OBS as your virtual camera.

Follow these steps on how to live stream 24/7:

Step 1: Access Wondershare Virbo Live and create a live streaming room.

Go to Wondershare Virbo Live . Select “Create Stream Room Now” > “Create a Blank Live Stream Room” to start the setup process.

How to live stream 24/7 with Virbo Live

Step 2: Develop your script or upload existing audio recordings.

Within the Virbo Live interface, you have the option to either write the script for your live stream or upload audio content that you’ve prepared beforehand by clicking “Upload local file.”

Write your content script for NFL live stream

Tip: Make use of Virbo’s AI Script Writer tool for inspiration. Click on “AI Smart Script” and input relevant topic details, language preferences, and style choices to generate a script. You can then refine it as necessary.

Use AI Smart Script for NFL live stream

Step 3: Personalize your AI avatar and background.

Head to the “AI Avatars” section to select an avatar suitable for your live stream. Additionally, you can customize the background, add stickers, or choose from available templates to enhance the visual appeal of your stream.

Customize AI avatar and background

Step 4: Start the live stream.

Once you’ve configured your AI avatar and background, click on “Start Livestream.” The next step should be acquiring the platform’s streaming key to put into the OBS. Then, you can start streaming.

Conclusion

If you’re running a sports live-streaming channel, making use of the NFL live stream is your best bet. With millions of viewers regularly tuning in for NFL games, you have a ready-made audience eager for content.

Moreover, integrating AI tools like Wondershare Virbo Live allows you to have continuous 24/7 live streaming. You can provide consistent coverage of NFL-related content and attract a broader audience base. By following the steps outlined above, you can streamline your broadcasting process and focus on delivering high-quality content to NFL fans.

Becoming a Pro in TikTok Live Shopping: Your Complete Guide

Various social media platforms are helping businesses to elevate live shopping industry trends. TikTok is one of them and has become an integral part of content creators’ lives. Besides producing content, many professionals use TikTok for its selling ecosystem. It even allows people to adapt new online advertising techniques through live-stream events.

In this article, you will get insights about the working algorithm and rules of TikTok livestream shopping. You will also explore an advanced live-streaming platform. Moreover, you can learn some practical tips here to stand out as a leading seller on TikTok.

understanding more about tiktok live shopping

Part 1. What Is TikTok Live Shopping and How Does It Operate?

**TikTok Live Shopping is an innovative online advertising strategy introduced by TikTok in 2021. This feature has integrated live streaming into the e-commerce environment. Brands can showcase their products through real-time events. Unlike traditional marketing tactics, it helps to engage with customers directly for a global reach. Other than that, brands can advertise with engaging in-feed videos on TikTok to increase sales.

Shoppers can discover and purchase products and checkout directly within TikTok. They can also explore new brands by tapping the shop icon and checking the items recommended by the TikTok community. According to legitimate statistics , 67% of users say that TikTok marketing inspires them to buy something when they don’t even think about it.

How Does TikTok Live Shopping Operates?

Marketers can operate TikTok Live selling through live streaming and e-commerce. For this process, sellers start live streams and demonstrate their products or services. After going live, they can pin specific items to make them appear on screen for buyers. Also, they can schedule a live stream to get more time for preparation and promotion.

When shoppers interact with them, they can buy directly within the app by providing links or buttons. So, there is no need to go out of the platform and surf other websites. Moreover, they can make transactions through integrated payment gateways. Then, sellers ensure fulfillment and smooth delivery of the produce.

operation of live shopping in tiktok

Why Is TikTok Live Shopping Beneficial in the Current Digital Industry?

TikTok is the fastest-evolving network, with over one billion users worldwide. Therefore, it is attractive for brands to advertise products and grow their profile. The following are some major benefits of the TikTok Live shopping experience:

  1. Global Reach: An extensive user base makes TikTok more beneficial for professionals. They can go live from anywhere and showcase their products or services to find potential customers.
  2. Sales Boost: Sellers can provide discounts or offers to shoppers during live stream to increase their sales. A report shows that 40% of Gen Z TikTok users have purchased at least one product while watching live-streaming content.
  3. Real-Time Interaction: The TikTok algorithm lets sellers connect with audiences in real time. It even helps build trustworthy customer relationships that increase sales over time.
  4. Engaging Platform: TikTok has cemented its position as one of the top-most engaging platforms. It provides exceptional broadcast features and controls. About 18% of marketers and brands use TikTok for marketing and live shopping events.

Part 2. Rules To Obey While Using TikTok Live Selling Feature

Like every social media platform, TikTok has some requirements to use the live session feature. For this, you need to be at least 18 years old and have a minimum of 1000 followers. Besides, there are some rules to obey while using TikTok live. According to TikTok’s community guidelines , your content should be respectful and updated. Also, it should not address deceptive terms or violate human life.

How To Go Live on TikTok for Live Selling?

After knowing the requirements and rules, the query is how to do TikTok live selling through livestream. For this purpose, follow the simple steps to go live with your TikTok account.

Step 1. Launch the TikTok app and tap on the “+” icon at the bottom-center of the app display. It takes you into the video creation mode, and there, you slide the bottom menu bar to select the “LIVE” option.

access live button in tiktok

Step 2. After that, tap “Add a Title” to write a creative title for the livestream within 32 characters. Lastly, hit the “Go Live” button to initiate your live streaming.

proceed to enable tiktok live

How To Schedule a Live Shopping Event on TikTok?

Apart from going live simply, TikTok allows you to schedule live shopping events to get more time for preparation. Here’s how to schedule a TikTok livestream shopping event step by step.

Step 1. First, open the TikTok app and tap the “Calendar” icon at the top-right corner. Proceed to select “Create an event” on the continuing page. It then asks you to enter “Event Name” of a maximum of 32 characters and “Start Time” to set the event duration.

create event on tiktok app

Step 2. Afterward, write a “Description” of the event to define it within 200 characters. Lastly, tap on “Create,” and your event will go under review for approval. Once your live shopping TikTok event gets approved, you can see it on your profile.

add description and create live event

Part 3. Tips That Can Make You the Next Big Seller on TikTok Live Shopping

Many platforms are out there for selling on TikTok Live, and the competition is touching the sky. Therefore, you have to take smart steps to survive in the live shopping ecosystem. To help you become the next big seller on TikTok live shopping**,** we have discussed some simple tips here:

Tip 1. Using Wondershare Virbo Live To Make Engaging Livestreaming Content

For effective live selling, you need an efficient live-streaming platform. At the moment, Wondershare Virbo Live stands out as the best platform to host result-oriented live shopping events on social media. It helps you counter the language barriers with AI integration of multiple accents and languages.

It allows you to generate creative scripts for live shopping to save time and effort. Moreover, the built-in AI system helps you translate text and generate AI voice. So, you can reach a global audience to allow them to experience live shopping. It enables you to interact with the audience smartly through automatic responses. You can also set up a personal Q&A database for prompt responses.

Important Characteristics of Wondershare Virbo Live

  1. Wondershare Virbo Live offers a wide range of compatibility to go live on different social media platforms. You can integrate live streaming with all major platforms, including YouTube, TikTok, and more.
  2. You also get to use different AI avatars or VTubers that reflect different attire, poses, and ethnicities. Plus, it allows you to customize your avatar for every live session.
  3. The cloud-based support helps you manage things without downloading. You can also operate the platform flexibly without any restrictions.

Get Started Online Free Download

Comprehensive Guide to Creating a Streaming Room in Wondershare Virbo Live

Wondershare Virbo Live redefines your way of interacting with viewers. It has even made TikTok livestream shopping fun for sellers and shoppers with advanced AI features. Therefore, analyze the following steps to know how to create a stream room with this interactive tool:

Step 1. Open the Platform and Create Your Stream Room

First, open the official website of Virbo Live to access the online tool. Once you open the platform, you will see the information on the main interface. Select the “Create Stream Room Now” function on this window to proceed.

create stream room in virbo live

Get Started Online Free Download

Step 2. Create a Blank Livestream Room To Access Editing Window

After that, the tool’s home screen opens with several customization options. Next, click the “Create a Blank Livestream Room” button to create your livestream room with personalization.

make virbo blank livestream room

Step 3. Insert Text or Navigate to the AI Smart Script Function

The next screen shows multiple features to let you create a live stream. For that, click on the “Text” option on the left side of the display. Type or paste your dubbing content in the text box. You can also choose the “AI Smart Script” option at the bottom left corner to instantly add your prompt and generate a script.

add text through ai smart script

Step 4. Choose AI Avatars To Showcase Your Personality

Choose the “AI Avatars” tab from the given options in the top bar. It displays various avatars with a variety of poses and attire. Before moving forward, preview your favorite AI avatar on the right side.

add ai avatar to live video

Step 5. Try Different Backgrounds and Templates

In the top navigation bar, hit the “Background” tab to see different background options. Depending on live streaming requirements, you can customize the background. Conversely, you can try the “Template” section according to your needs and wants.

personalize your live video

Step 6. Initiate Your Livestream for Live Selling

Once you have selected everything according to the requirements, you can start. Lastly, hit the “Start livestream” button at the top right corner to give your viewers a personalized experience.

start livestream on virbo live

Tip 2. Properly Plan Your Livestream

It won’t be a good impression if you make mistakes in real-time interaction with viewers. Thus, make sure to prepare yourself before going to a live stream. To plan appropriately, collect the data and make an outline or presentation. You can livestream according to outlines and present your products.

Tip 3. Gain Expertise in TikTok Features

Becoming a proficient user of TikTok features would be a plus for you. The first feature is its “Enhance” mode, which presents beauty filters to improve your appearance. The flip camera helps show something in front during live without moving the camera away. You can also share your live stream and filter your comments in real-time using TikTok.

Tip 4. Check TikTok Analytics

Having a huge number of followers is not enough. You should also analyze when most of your audience stays active for a greater reach. For this, TikTok Analytics helps to supervise the viewers’ activities during specific intervals. Besides, you can also survey viewers to better understand which time is preferable for the maximum audience.

Tip 5. Promote Your Broadcast

TikTok live selling improves when you engage with a broad audience. You can try multiple ways to promote your livestream and get more viewers. One way is to share your live stream link on other platforms or directly text the people. The second method is that you can create a promotional video of the scheduled live event. Viewers can watch your video as a trailer of the event to hype their interest.

Conclusion

Apart from creating content, TikTok live shopping trends are rising gradually. Therefore, this article presents a detailed guide about working, rules, benefits, and process of live selling on TikTok. We have also introduced Wondershare Virbo Live, which helps you grow on different platforms like TikTok. It provides exceptional compatibility and usability to facilitate users anytime and anywhere.

Various social media platforms are helping businesses to elevate live shopping industry trends. TikTok is one of them and has become an integral part of content creators’ lives. Besides producing content, many professionals use TikTok for its selling ecosystem. It even allows people to adapt new online advertising techniques through live-stream events.

In this article, you will get insights about the working algorithm and rules of TikTok livestream shopping. You will also explore an advanced live-streaming platform. Moreover, you can learn some practical tips here to stand out as a leading seller on TikTok.

understanding more about tiktok live shopping

Part 1. What Is TikTok Live Shopping and How Does It Operate?

**TikTok Live Shopping is an innovative online advertising strategy introduced by TikTok in 2021. This feature has integrated live streaming into the e-commerce environment. Brands can showcase their products through real-time events. Unlike traditional marketing tactics, it helps to engage with customers directly for a global reach. Other than that, brands can advertise with engaging in-feed videos on TikTok to increase sales.

Shoppers can discover and purchase products and checkout directly within TikTok. They can also explore new brands by tapping the shop icon and checking the items recommended by the TikTok community. According to legitimate statistics , 67% of users say that TikTok marketing inspires them to buy something when they don’t even think about it.

How Does TikTok Live Shopping Operates?

Marketers can operate TikTok Live selling through live streaming and e-commerce. For this process, sellers start live streams and demonstrate their products or services. After going live, they can pin specific items to make them appear on screen for buyers. Also, they can schedule a live stream to get more time for preparation and promotion.

When shoppers interact with them, they can buy directly within the app by providing links or buttons. So, there is no need to go out of the platform and surf other websites. Moreover, they can make transactions through integrated payment gateways. Then, sellers ensure fulfillment and smooth delivery of the produce.

operation of live shopping in tiktok

Why Is TikTok Live Shopping Beneficial in the Current Digital Industry?

TikTok is the fastest-evolving network, with over one billion users worldwide. Therefore, it is attractive for brands to advertise products and grow their profile. The following are some major benefits of the TikTok Live shopping experience:

  1. Global Reach: An extensive user base makes TikTok more beneficial for professionals. They can go live from anywhere and showcase their products or services to find potential customers.
  2. Sales Boost: Sellers can provide discounts or offers to shoppers during live stream to increase their sales. A report shows that 40% of Gen Z TikTok users have purchased at least one product while watching live-streaming content.
  3. Real-Time Interaction: The TikTok algorithm lets sellers connect with audiences in real time. It even helps build trustworthy customer relationships that increase sales over time.
  4. Engaging Platform: TikTok has cemented its position as one of the top-most engaging platforms. It provides exceptional broadcast features and controls. About 18% of marketers and brands use TikTok for marketing and live shopping events.

Part 2. Rules To Obey While Using TikTok Live Selling Feature

Like every social media platform, TikTok has some requirements to use the live session feature. For this, you need to be at least 18 years old and have a minimum of 1000 followers. Besides, there are some rules to obey while using TikTok live. According to TikTok’s community guidelines , your content should be respectful and updated. Also, it should not address deceptive terms or violate human life.

How To Go Live on TikTok for Live Selling?

After knowing the requirements and rules, the query is how to do TikTok live selling through livestream. For this purpose, follow the simple steps to go live with your TikTok account.

Step 1. Launch the TikTok app and tap on the “+” icon at the bottom-center of the app display. It takes you into the video creation mode, and there, you slide the bottom menu bar to select the “LIVE” option.

access live button in tiktok

Step 2. After that, tap “Add a Title” to write a creative title for the livestream within 32 characters. Lastly, hit the “Go Live” button to initiate your live streaming.

proceed to enable tiktok live

How To Schedule a Live Shopping Event on TikTok?

Apart from going live simply, TikTok allows you to schedule live shopping events to get more time for preparation. Here’s how to schedule a TikTok livestream shopping event step by step.

Step 1. First, open the TikTok app and tap the “Calendar” icon at the top-right corner. Proceed to select “Create an event” on the continuing page. It then asks you to enter “Event Name” of a maximum of 32 characters and “Start Time” to set the event duration.

create event on tiktok app

Step 2. Afterward, write a “Description” of the event to define it within 200 characters. Lastly, tap on “Create,” and your event will go under review for approval. Once your live shopping TikTok event gets approved, you can see it on your profile.

add description and create live event

Part 3. Tips That Can Make You the Next Big Seller on TikTok Live Shopping

Many platforms are out there for selling on TikTok Live, and the competition is touching the sky. Therefore, you have to take smart steps to survive in the live shopping ecosystem. To help you become the next big seller on TikTok live shopping**,** we have discussed some simple tips here:

Tip 1. Using Wondershare Virbo Live To Make Engaging Livestreaming Content

For effective live selling, you need an efficient live-streaming platform. At the moment, Wondershare Virbo Live stands out as the best platform to host result-oriented live shopping events on social media. It helps you counter the language barriers with AI integration of multiple accents and languages.

It allows you to generate creative scripts for live shopping to save time and effort. Moreover, the built-in AI system helps you translate text and generate AI voice. So, you can reach a global audience to allow them to experience live shopping. It enables you to interact with the audience smartly through automatic responses. You can also set up a personal Q&A database for prompt responses.

Important Characteristics of Wondershare Virbo Live

  1. Wondershare Virbo Live offers a wide range of compatibility to go live on different social media platforms. You can integrate live streaming with all major platforms, including YouTube, TikTok, and more.
  2. You also get to use different AI avatars or VTubers that reflect different attire, poses, and ethnicities. Plus, it allows you to customize your avatar for every live session.
  3. The cloud-based support helps you manage things without downloading. You can also operate the platform flexibly without any restrictions.

Get Started Online Free Download

Comprehensive Guide to Creating a Streaming Room in Wondershare Virbo Live

Wondershare Virbo Live redefines your way of interacting with viewers. It has even made TikTok livestream shopping fun for sellers and shoppers with advanced AI features. Therefore, analyze the following steps to know how to create a stream room with this interactive tool:

Step 1. Open the Platform and Create Your Stream Room

First, open the official website of Virbo Live to access the online tool. Once you open the platform, you will see the information on the main interface. Select the “Create Stream Room Now” function on this window to proceed.

create stream room in virbo live

Get Started Online Free Download

Step 2. Create a Blank Livestream Room To Access Editing Window

After that, the tool’s home screen opens with several customization options. Next, click the “Create a Blank Livestream Room” button to create your livestream room with personalization.

make virbo blank livestream room

Step 3. Insert Text or Navigate to the AI Smart Script Function

The next screen shows multiple features to let you create a live stream. For that, click on the “Text” option on the left side of the display. Type or paste your dubbing content in the text box. You can also choose the “AI Smart Script” option at the bottom left corner to instantly add your prompt and generate a script.

add text through ai smart script

Step 4. Choose AI Avatars To Showcase Your Personality

Choose the “AI Avatars” tab from the given options in the top bar. It displays various avatars with a variety of poses and attire. Before moving forward, preview your favorite AI avatar on the right side.

add ai avatar to live video

Step 5. Try Different Backgrounds and Templates

In the top navigation bar, hit the “Background” tab to see different background options. Depending on live streaming requirements, you can customize the background. Conversely, you can try the “Template” section according to your needs and wants.

personalize your live video

Step 6. Initiate Your Livestream for Live Selling

Once you have selected everything according to the requirements, you can start. Lastly, hit the “Start livestream” button at the top right corner to give your viewers a personalized experience.

start livestream on virbo live

Tip 2. Properly Plan Your Livestream

It won’t be a good impression if you make mistakes in real-time interaction with viewers. Thus, make sure to prepare yourself before going to a live stream. To plan appropriately, collect the data and make an outline or presentation. You can livestream according to outlines and present your products.

Tip 3. Gain Expertise in TikTok Features

Becoming a proficient user of TikTok features would be a plus for you. The first feature is its “Enhance” mode, which presents beauty filters to improve your appearance. The flip camera helps show something in front during live without moving the camera away. You can also share your live stream and filter your comments in real-time using TikTok.

Tip 4. Check TikTok Analytics

Having a huge number of followers is not enough. You should also analyze when most of your audience stays active for a greater reach. For this, TikTok Analytics helps to supervise the viewers’ activities during specific intervals. Besides, you can also survey viewers to better understand which time is preferable for the maximum audience.

Tip 5. Promote Your Broadcast

TikTok live selling improves when you engage with a broad audience. You can try multiple ways to promote your livestream and get more viewers. One way is to share your live stream link on other platforms or directly text the people. The second method is that you can create a promotional video of the scheduled live event. Viewers can watch your video as a trailer of the event to hype their interest.

Conclusion

Apart from creating content, TikTok live shopping trends are rising gradually. Therefore, this article presents a detailed guide about working, rules, benefits, and process of live selling on TikTok. We have also introduced Wondershare Virbo Live, which helps you grow on different platforms like TikTok. It provides exceptional compatibility and usability to facilitate users anytime and anywhere.

Learn The Best 6 Alternative Streaming Platforms

Fans worldwide love watching others play video games online, which is becoming a big deal in entertainment. In addition to being fun for viewers, these livestreams are also an excellent source for gamers to make money. For this purpose, Twitch is the most prominent place for live-streaming games, with a traffic of around 140 million people.

However, various other streaming platforms, like Twitch, are coming out as better alternatives. In this article, we’ll explore the best Twitch alternatives for gamers to maximize their gaming talents.

alternatives of twitch for game streaming

Part 1. A General Overview of Twitch Platform

As mentioned earlier, Twitch is one of the biggest platforms where people can watch others play games live. It started in 2011 and has over 140 million people using it monthly. You can freely chat and follow streamers playing games on this platform. Also, this site helps popular streamers make money through subscriptions, ads, and sponsorships.

Other than that, they have events like TwitchCon, where people in the industry get together. To stream on Twitch, you must have an account first. You can create your channel where your streams will be shown. However, registration is not necessary to view live-streaming events:

twitch gaming streaming live

Key Features of Twitch

  1. On Twitch, viewers can talk to streamers through live chat while streaming online.
  2. Game streams on Twitch are organized into different categories for the viewers’ ease.
  3. Various social tools translate chat for people from different countries to understand polls.
  4. It has a Moobot feature that helps streamers automate messages to interact with viewers.

Part 2. Discovering the Best Alternatives to Twitch Available in 2024

Since Twitch is famous for gaming and live streaming, many other platforms are emerging, too. All these Twitch alternatives have excellent features to engage their users. They can fit your interests better with advanced capabilities. The following are other live streaming platforms like Twitch to assist you in choosing the best alternative:

1. Kick

Kick.com is one of the best live-streaming platforms, challenging Twitch’s dominance. This site was founded in December 2022 with the partnerships of Adin Ross, xQc, and others. Its viewership skyrocketed by 404%, attracting millions of active streamers and viewers alike. During broadcasting live sessions, the host can mute any viewer, spreading negativity. It allows you to pop out the chat to display on the big screen to engage your audience.

kick gaming streaming live

Key Features

  1. Kick has a lower entry barrier, making it easier for newcomers to get noticed.
  2. It offers a massive 95% revenue split to content creators, compared to Twitch’s 50%.
  3. You can find various communities on this forum, each with a unique vibe and rules.

Pricing

Free to Use

2. Facebook Gaming

If you want to expand your gameplay streaming, Facebook is streaming services like Twitch. It allows you to use its mobile app to go live from your phone, wherever you are. You can connect streaming software like Streamlabs, OBS, and XSplit with your Facebook page and go for a live session. One of its leading advantages over Twitch is using an existing fan base to get an organic boost.

facebook gaming streaming live

Key Features

  1. You can find your expiring, saved, and dismissed streams in an organized way to track the record.
  2. Before going live, you can customize the chat rules for your viewers for a smooth experience.
  3. The posts and stories tab manages live videos and upcoming content items for you.

Pricing

Free to Use

3.Trovo

The ultimate destination for gamers where they can take center stage is Trovo. This live streaming platform, like Twitch,offers a range of advanced features to elevate your stream. It stands out from Twitch with its focus on building community by providing discoverability tools. The streaming service makes it easy for viewers to find you and find your audience for you.

trovo gaming streaming live

Key Features

  1. With Boost Rocket and Vibetags, you can get featured on the front page and explore trends.
  2. You can engage with the audience with features like earning gems and winning treasure boxes.
  3. It allows you to attend Discord discussions and Dev Corner Stream events with fellow gamers.

Pricing

Tier-up paid subscription for every channel.

4. Dlive

Dlive serves as a revolutionary streaming website like Twitch.This platform aims to empower creators and viewers through a unique reward system. Unlike Twitch, it is built on blockchain technology to put platform ownership in the hands of its users. Its 75% distribution of each subscription and gift to the content creator’s wallet sets it apart.

dlive gaming streaming live

Key Features

  1. Users can earn rewards for watching, chatting, and sharing content through virtual currencies like Lemon and BTT.
  2. It offers an ad-free experience for viewers to enjoy uninterrupted videos without commercials.
  3. The platform provides a supportive community of broadcasters and viewers to share interests.

Pricing

No Premium Subscription

5. YouTube Gaming

YouTube Gaming is a live streaming platform like Twitch where gamers can stream their gameplay. Also, it allows them to interact with viewers. Audiences can get an enjoyable experience by watching live streams with chat rooms. Also, this platform enables you to create thumbnails for live streams. Hosts can keep up to 70% of the subscription revenue using this platform.

youtube gaming streaming live

Key Features

  1. Better discoverability and the monetization of on-demand videos make it a preferred option.
  2. Viewers don’t need to subscribe to the channel to interact with streaming content on YouTube.
  3. It allows for streaming in 4K resolution to enhance the viewership.

Pricing

Free to Use

6. Caffeine

Caffeine offers opportunities to connect with your audience in real-time during live streaming. You can monetize your content without hurdles on this streaming service like Twitch. Also, it has many games, so you can find something you like. Compared to Twitch, Caffeine is easier to use, has less clutter, and has fewer ads.

caffeine gaming streaming live

Key Features

  1. The fast video streaming technology lets you connect with fans with instant reactions.
  2. It allows you to immediately make money from your content; no partner program is needed.
  3. Users can enjoy exclusive partnership opportunities with finance, production, and marketing teams.

Pricing

No charges except paid invitations.

Part 3. Stream Better Gaming Content With Wondershare Virbo Live

In a crowded online world, we can find diverse content for entertainment purposes. However, to make yourself stand out, you need to do something new in the online ecosystem. One big problem is finding the best engaging material for publishing online to win the audience’s attention. However, many innovative solutions have emerged to address these concerns.

Wondershare Virbo Live emerges as one of the leading tools to let you elevate your gaming content. You can create customizable Q&A repositories to respond to viewer questions and comments in real-time. It offers continuous 24/7 broadcasting on different social platforms without interruptions. The microphone integration enables voice-driven interactions during your stream.

Features That Highlight Wondershare Virbo Live

  1. Adding Interactivity For User Communication: AI-driven streamers can add excitement and interactivity to gaming sessions for your audience.
  2. Supports Multiple Language Translations: It offers the integration of multiple languages and accents to connect with gamers across the world.
  3. AI Script Generation: You can keep your viewers hooked with engaging AI scripts to fill every moment with action.

Step-by-Step Guide to Creating a Stream Room on Wondershare Virbo Live

With Wondershare Virbo Live, you have everything you need to create compelling gaming content. After creating interactive content, you can go live on streaming platforms like Twitch. Here are the simple steps to follow for creating a steam room for your gaming sessions:

  • Step 1. Visit the Official Website To Create Stream Room

To start the process, search the official website of the tool through the internet. After accessing the main page, choose the “Create Stream Room Now” button from the left side. This will move you to a new window to select a template from the available options.

create stream room on virbo live

  • Step 2. Choose Your Preferred Preset Template

Under the “Livestream Room Template,” opt for the template that fits your requirements. Now, you’ll be directed to a new window for further customization of the selected template.

look for template for live video

  • Step 3. Upload Audio From the System

In the upcoming window, head to the left and click on the “Audio” tab under the “Script lines” section. Then, tap the “Upload Local Voice” button to browse the audio file from the system to use from gameplay.

add audio for live video streaming

  • Step 4. Customize the Template and Go for Live Streaming

Next, you can click the “Background” tab to alter the background according to the game. You can change the streamer within the same template after pressing the “AI Avatars” tab. Finally, select the “Start Livestream” button at the top right to publish your video on streaming websites like Twitch.

change background avatars for livestream

Conclusion

Technological evolution opens a new gateway for gamers to show their skills. Throughout the article, we explored the best Twitch alternatives to stream the content. We also discussed the need for new, better ways to get noticed online. This is where Wondershare Virbo Live is a great option for users, as they can utilize its AI capabilities to elevate their gameplay sessions.

Also read:

  • Title: New In 2024, Beginners Tutorial Stream to Facebook With OBS Studio
  • Author: Jeff
  • Created at : 2024-05-19 02:23:39
  • Updated at : 2024-05-20 02:23:39
  • Link: https://ai-live-streaming.techidaily.com/new-in-2024-beginners-tutorial-stream-to-facebook-with-obs-studio/
  • License: This work is licensed under CC BY-NC-SA 4.0.
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New In 2024, Beginners Tutorial Stream to Facebook With OBS Studio