New Becoming a Pro in TikTok Live Shopping Your Complete Guide for 2024
Becoming a Pro in TikTok Live Shopping: Your Complete Guide
Various social media platforms are helping businesses to elevate live shopping industry trends. TikTok is one of them and has become an integral part of content creators’ lives. Besides producing content, many professionals use TikTok for its selling ecosystem. It even allows people to adapt new online advertising techniques through live-stream events.
In this article, you will get insights about the working algorithm and rules of TikTok livestream shopping. You will also explore an advanced live-streaming platform. Moreover, you can learn some practical tips here to stand out as a leading seller on TikTok.
Part 1. What Is TikTok Live Shopping and How Does It Operate?
**TikTok Live Shopping is an innovative online advertising strategy introduced by TikTok in 2021. This feature has integrated live streaming into the e-commerce environment. Brands can showcase their products through real-time events. Unlike traditional marketing tactics, it helps to engage with customers directly for a global reach. Other than that, brands can advertise with engaging in-feed videos on TikTok to increase sales.
Shoppers can discover and purchase products and checkout directly within TikTok. They can also explore new brands by tapping the shop icon and checking the items recommended by the TikTok community. According to legitimate statistics , 67% of users say that TikTok marketing inspires them to buy something when they don’t even think about it.
How Does TikTok Live Shopping Operates?
Marketers can operate TikTok Live selling through live streaming and e-commerce. For this process, sellers start live streams and demonstrate their products or services. After going live, they can pin specific items to make them appear on screen for buyers. Also, they can schedule a live stream to get more time for preparation and promotion.
When shoppers interact with them, they can buy directly within the app by providing links or buttons. So, there is no need to go out of the platform and surf other websites. Moreover, they can make transactions through integrated payment gateways. Then, sellers ensure fulfillment and smooth delivery of the produce.
Why Is TikTok Live Shopping Beneficial in the Current Digital Industry?
TikTok is the fastest-evolving network, with over one billion users worldwide. Therefore, it is attractive for brands to advertise products and grow their profile. The following are some major benefits of the TikTok Live shopping experience:
- Global Reach: An extensive user base makes TikTok more beneficial for professionals. They can go live from anywhere and showcase their products or services to find potential customers.
- Sales Boost: Sellers can provide discounts or offers to shoppers during live stream to increase their sales. A report shows that 40% of Gen Z TikTok users have purchased at least one product while watching live-streaming content.
- Real-Time Interaction: The TikTok algorithm lets sellers connect with audiences in real time. It even helps build trustworthy customer relationships that increase sales over time.
- Engaging Platform: TikTok has cemented its position as one of the top-most engaging platforms. It provides exceptional broadcast features and controls. About 18% of marketers and brands use TikTok for marketing and live shopping events.
Part 2. Rules To Obey While Using TikTok Live Selling Feature
Like every social media platform, TikTok has some requirements to use the live session feature. For this, you need to be at least 18 years old and have a minimum of 1000 followers. Besides, there are some rules to obey while using TikTok live. According to TikTok’s community guidelines , your content should be respectful and updated. Also, it should not address deceptive terms or violate human life.
How To Go Live on TikTok for Live Selling?
After knowing the requirements and rules, the query is how to do TikTok live selling through livestream. For this purpose, follow the simple steps to go live with your TikTok account.
Step 1. Launch the TikTok app and tap on the “+” icon at the bottom-center of the app display. It takes you into the video creation mode, and there, you slide the bottom menu bar to select the “LIVE” option.
Step 2. After that, tap “Add a Title” to write a creative title for the livestream within 32 characters. Lastly, hit the “Go Live” button to initiate your live streaming.
How To Schedule a Live Shopping Event on TikTok?
Apart from going live simply, TikTok allows you to schedule live shopping events to get more time for preparation. Here’s how to schedule a TikTok livestream shopping event step by step.
Step 1. First, open the TikTok app and tap the “Calendar” icon at the top-right corner. Proceed to select “Create an event” on the continuing page. It then asks you to enter “Event Name” of a maximum of 32 characters and “Start Time” to set the event duration.
Step 2. Afterward, write a “Description” of the event to define it within 200 characters. Lastly, tap on “Create,” and your event will go under review for approval. Once your live shopping TikTok event gets approved, you can see it on your profile.
Part 3. Tips That Can Make You the Next Big Seller on TikTok Live Shopping
Many platforms are out there for selling on TikTok Live, and the competition is touching the sky. Therefore, you have to take smart steps to survive in the live shopping ecosystem. To help you become the next big seller on TikTok live shopping**,** we have discussed some simple tips here:
Tip 1. Using Wondershare Virbo Live To Make Engaging Livestreaming Content
For effective live selling, you need an efficient live-streaming platform. At the moment, Wondershare Virbo Live stands out as the best platform to host result-oriented live shopping events on social media. It helps you counter the language barriers with AI integration of multiple accents and languages.
It allows you to generate creative scripts for live shopping to save time and effort. Moreover, the built-in AI system helps you translate text and generate AI voice. So, you can reach a global audience to allow them to experience live shopping. It enables you to interact with the audience smartly through automatic responses. You can also set up a personal Q&A database for prompt responses.
Important Characteristics of Wondershare Virbo Live
- Wondershare Virbo Live offers a wide range of compatibility to go live on different social media platforms. You can integrate live streaming with all major platforms, including YouTube, TikTok, and more.
- You also get to use different AI avatars or VTubers that reflect different attire, poses, and ethnicities. Plus, it allows you to customize your avatar for every live session.
- The cloud-based support helps you manage things without downloading. You can also operate the platform flexibly without any restrictions.
Get Started Online Free Download
Comprehensive Guide to Creating a Streaming Room in Wondershare Virbo Live
Wondershare Virbo Live redefines your way of interacting with viewers. It has even made TikTok livestream shopping fun for sellers and shoppers with advanced AI features. Therefore, analyze the following steps to know how to create a stream room with this interactive tool:
Step 1. Open the Platform and Create Your Stream Room
First, open the official website of Virbo Live to access the online tool. Once you open the platform, you will see the information on the main interface. Select the “Create Stream Room Now” function on this window to proceed.
Get Started Online Free Download
Step 2. Create a Blank Livestream Room To Access Editing Window
After that, the tool’s home screen opens with several customization options. Next, click the “Create a Blank Livestream Room” button to create your livestream room with personalization.
Step 3. Insert Text or Navigate to the AI Smart Script Function
The next screen shows multiple features to let you create a live stream. For that, click on the “Text” option on the left side of the display. Type or paste your dubbing content in the text box. You can also choose the “AI Smart Script” option at the bottom left corner to instantly add your prompt and generate a script.
Step 4. Choose AI Avatars To Showcase Your Personality
Choose the “AI Avatars” tab from the given options in the top bar. It displays various avatars with a variety of poses and attire. Before moving forward, preview your favorite AI avatar on the right side.
Step 5. Try Different Backgrounds and Templates
In the top navigation bar, hit the “Background” tab to see different background options. Depending on live streaming requirements, you can customize the background. Conversely, you can try the “Template” section according to your needs and wants.
Step 6. Initiate Your Livestream for Live Selling
Once you have selected everything according to the requirements, you can start. Lastly, hit the “Start livestream” button at the top right corner to give your viewers a personalized experience.
Tip 2. Properly Plan Your Livestream
It won’t be a good impression if you make mistakes in real-time interaction with viewers. Thus, make sure to prepare yourself before going to a live stream. To plan appropriately, collect the data and make an outline or presentation. You can livestream according to outlines and present your products.
Tip 3. Gain Expertise in TikTok Features
Becoming a proficient user of TikTok features would be a plus for you. The first feature is its “Enhance” mode, which presents beauty filters to improve your appearance. The flip camera helps show something in front during live without moving the camera away. You can also share your live stream and filter your comments in real-time using TikTok.
Tip 4. Check TikTok Analytics
Having a huge number of followers is not enough. You should also analyze when most of your audience stays active for a greater reach. For this, TikTok Analytics helps to supervise the viewers’ activities during specific intervals. Besides, you can also survey viewers to better understand which time is preferable for the maximum audience.
Tip 5. Promote Your Broadcast
TikTok live selling improves when you engage with a broad audience. You can try multiple ways to promote your livestream and get more viewers. One way is to share your live stream link on other platforms or directly text the people. The second method is that you can create a promotional video of the scheduled live event. Viewers can watch your video as a trailer of the event to hype their interest.
Conclusion
Apart from creating content, TikTok live shopping trends are rising gradually. Therefore, this article presents a detailed guide about working, rules, benefits, and process of live selling on TikTok. We have also introduced Wondershare Virbo Live, which helps you grow on different platforms like TikTok. It provides exceptional compatibility and usability to facilitate users anytime and anywhere.
Various social media platforms are helping businesses to elevate live shopping industry trends. TikTok is one of them and has become an integral part of content creators’ lives. Besides producing content, many professionals use TikTok for its selling ecosystem. It even allows people to adapt new online advertising techniques through live-stream events.
In this article, you will get insights about the working algorithm and rules of TikTok livestream shopping. You will also explore an advanced live-streaming platform. Moreover, you can learn some practical tips here to stand out as a leading seller on TikTok.
Part 1. What Is TikTok Live Shopping and How Does It Operate?
**TikTok Live Shopping is an innovative online advertising strategy introduced by TikTok in 2021. This feature has integrated live streaming into the e-commerce environment. Brands can showcase their products through real-time events. Unlike traditional marketing tactics, it helps to engage with customers directly for a global reach. Other than that, brands can advertise with engaging in-feed videos on TikTok to increase sales.
Shoppers can discover and purchase products and checkout directly within TikTok. They can also explore new brands by tapping the shop icon and checking the items recommended by the TikTok community. According to legitimate statistics , 67% of users say that TikTok marketing inspires them to buy something when they don’t even think about it.
How Does TikTok Live Shopping Operates?
Marketers can operate TikTok Live selling through live streaming and e-commerce. For this process, sellers start live streams and demonstrate their products or services. After going live, they can pin specific items to make them appear on screen for buyers. Also, they can schedule a live stream to get more time for preparation and promotion.
When shoppers interact with them, they can buy directly within the app by providing links or buttons. So, there is no need to go out of the platform and surf other websites. Moreover, they can make transactions through integrated payment gateways. Then, sellers ensure fulfillment and smooth delivery of the produce.
Why Is TikTok Live Shopping Beneficial in the Current Digital Industry?
TikTok is the fastest-evolving network, with over one billion users worldwide. Therefore, it is attractive for brands to advertise products and grow their profile. The following are some major benefits of the TikTok Live shopping experience:
- Global Reach: An extensive user base makes TikTok more beneficial for professionals. They can go live from anywhere and showcase their products or services to find potential customers.
- Sales Boost: Sellers can provide discounts or offers to shoppers during live stream to increase their sales. A report shows that 40% of Gen Z TikTok users have purchased at least one product while watching live-streaming content.
- Real-Time Interaction: The TikTok algorithm lets sellers connect with audiences in real time. It even helps build trustworthy customer relationships that increase sales over time.
- Engaging Platform: TikTok has cemented its position as one of the top-most engaging platforms. It provides exceptional broadcast features and controls. About 18% of marketers and brands use TikTok for marketing and live shopping events.
Part 2. Rules To Obey While Using TikTok Live Selling Feature
Like every social media platform, TikTok has some requirements to use the live session feature. For this, you need to be at least 18 years old and have a minimum of 1000 followers. Besides, there are some rules to obey while using TikTok live. According to TikTok’s community guidelines , your content should be respectful and updated. Also, it should not address deceptive terms or violate human life.
How To Go Live on TikTok for Live Selling?
After knowing the requirements and rules, the query is how to do TikTok live selling through livestream. For this purpose, follow the simple steps to go live with your TikTok account.
Step 1. Launch the TikTok app and tap on the “+” icon at the bottom-center of the app display. It takes you into the video creation mode, and there, you slide the bottom menu bar to select the “LIVE” option.
Step 2. After that, tap “Add a Title” to write a creative title for the livestream within 32 characters. Lastly, hit the “Go Live” button to initiate your live streaming.
How To Schedule a Live Shopping Event on TikTok?
Apart from going live simply, TikTok allows you to schedule live shopping events to get more time for preparation. Here’s how to schedule a TikTok livestream shopping event step by step.
Step 1. First, open the TikTok app and tap the “Calendar” icon at the top-right corner. Proceed to select “Create an event” on the continuing page. It then asks you to enter “Event Name” of a maximum of 32 characters and “Start Time” to set the event duration.
Step 2. Afterward, write a “Description” of the event to define it within 200 characters. Lastly, tap on “Create,” and your event will go under review for approval. Once your live shopping TikTok event gets approved, you can see it on your profile.
Part 3. Tips That Can Make You the Next Big Seller on TikTok Live Shopping
Many platforms are out there for selling on TikTok Live, and the competition is touching the sky. Therefore, you have to take smart steps to survive in the live shopping ecosystem. To help you become the next big seller on TikTok live shopping**,** we have discussed some simple tips here:
Tip 1. Using Wondershare Virbo Live To Make Engaging Livestreaming Content
For effective live selling, you need an efficient live-streaming platform. At the moment, Wondershare Virbo Live stands out as the best platform to host result-oriented live shopping events on social media. It helps you counter the language barriers with AI integration of multiple accents and languages.
It allows you to generate creative scripts for live shopping to save time and effort. Moreover, the built-in AI system helps you translate text and generate AI voice. So, you can reach a global audience to allow them to experience live shopping. It enables you to interact with the audience smartly through automatic responses. You can also set up a personal Q&A database for prompt responses.
Important Characteristics of Wondershare Virbo Live
- Wondershare Virbo Live offers a wide range of compatibility to go live on different social media platforms. You can integrate live streaming with all major platforms, including YouTube, TikTok, and more.
- You also get to use different AI avatars or VTubers that reflect different attire, poses, and ethnicities. Plus, it allows you to customize your avatar for every live session.
- The cloud-based support helps you manage things without downloading. You can also operate the platform flexibly without any restrictions.
Get Started Online Free Download
Comprehensive Guide to Creating a Streaming Room in Wondershare Virbo Live
Wondershare Virbo Live redefines your way of interacting with viewers. It has even made TikTok livestream shopping fun for sellers and shoppers with advanced AI features. Therefore, analyze the following steps to know how to create a stream room with this interactive tool:
Step 1. Open the Platform and Create Your Stream Room
First, open the official website of Virbo Live to access the online tool. Once you open the platform, you will see the information on the main interface. Select the “Create Stream Room Now” function on this window to proceed.
Get Started Online Free Download
Step 2. Create a Blank Livestream Room To Access Editing Window
After that, the tool’s home screen opens with several customization options. Next, click the “Create a Blank Livestream Room” button to create your livestream room with personalization.
Step 3. Insert Text or Navigate to the AI Smart Script Function
The next screen shows multiple features to let you create a live stream. For that, click on the “Text” option on the left side of the display. Type or paste your dubbing content in the text box. You can also choose the “AI Smart Script” option at the bottom left corner to instantly add your prompt and generate a script.
Step 4. Choose AI Avatars To Showcase Your Personality
Choose the “AI Avatars” tab from the given options in the top bar. It displays various avatars with a variety of poses and attire. Before moving forward, preview your favorite AI avatar on the right side.
Step 5. Try Different Backgrounds and Templates
In the top navigation bar, hit the “Background” tab to see different background options. Depending on live streaming requirements, you can customize the background. Conversely, you can try the “Template” section according to your needs and wants.
Step 6. Initiate Your Livestream for Live Selling
Once you have selected everything according to the requirements, you can start. Lastly, hit the “Start livestream” button at the top right corner to give your viewers a personalized experience.
Tip 2. Properly Plan Your Livestream
It won’t be a good impression if you make mistakes in real-time interaction with viewers. Thus, make sure to prepare yourself before going to a live stream. To plan appropriately, collect the data and make an outline or presentation. You can livestream according to outlines and present your products.
Tip 3. Gain Expertise in TikTok Features
Becoming a proficient user of TikTok features would be a plus for you. The first feature is its “Enhance” mode, which presents beauty filters to improve your appearance. The flip camera helps show something in front during live without moving the camera away. You can also share your live stream and filter your comments in real-time using TikTok.
Tip 4. Check TikTok Analytics
Having a huge number of followers is not enough. You should also analyze when most of your audience stays active for a greater reach. For this, TikTok Analytics helps to supervise the viewers’ activities during specific intervals. Besides, you can also survey viewers to better understand which time is preferable for the maximum audience.
Tip 5. Promote Your Broadcast
TikTok live selling improves when you engage with a broad audience. You can try multiple ways to promote your livestream and get more viewers. One way is to share your live stream link on other platforms or directly text the people. The second method is that you can create a promotional video of the scheduled live event. Viewers can watch your video as a trailer of the event to hype their interest.
Conclusion
Apart from creating content, TikTok live shopping trends are rising gradually. Therefore, this article presents a detailed guide about working, rules, benefits, and process of live selling on TikTok. We have also introduced Wondershare Virbo Live, which helps you grow on different platforms like TikTok. It provides exceptional compatibility and usability to facilitate users anytime and anywhere.
‘S Top 8 Live Selling Platforms: Beginner’s Tool Tip
Live selling platforms are widely considered as the future of commerce. As more live selling platforms emerge, it can be confusing to figure out which one is best for your needs. You will likely want to work with a live stream shopping platform that allows you to create an interactive and engaging shopping experience for your viewers. Such a platform will allow your viewers to watch live product demonstrations, ask questions, and make purchases directly. In this article, we review our top 8 handpicked livestream shopping platforms and recommend a tool to help in making the right choice for your brand.
Part 1: Choosing from 8 Major Live Selling Platforms
When choosing the best live shopping platforms, you will want to consider the ability to host real-time video streams where you showcase and sell your products. A good live commerce platform will combine the immediacy of live video with online shopping convenience that allows viewers to make purchases on the spot. The following is an overview of our handpicked best live shopping platforms:
1. Smartzer
Being one of the leading live shopping and interactive video platforms, Smartzer works well with international brands. It helps customers discover products more easily and instantly add them to their cart for a seamless shopping experience. Brands such as Adidas, Mini, and Jo Malone have used Smartzer to boost their view engagement rate to an average of 55% and a click-through rate of 25%.
Integrations: Shopify, Magento, WooCommerce, BigCommerce, and Salesforce
Pricing: Pricing upon request. Subscription is based on product features, usage levels, and integration.
Standout Features:
- Real-time comments and likes
- Catalog integration
- Detailed video performance data
Limitations:
- Higher pricing compares to other service providers
- Limited platform integrations
- Some advanced features have a steeper learning curve
2. NTWRK
NTWK blends entertainment, pop culture, and commerce. The live stream selling platform is designed to create a unique experience for viewers by combining live-streamed content with limited-time product drops. It also often features hard-to-find and exclusive items from various artists and brands.
Integrations: Connect to most social media platforms
Pricing: Pricing upon request
Standout Features:
- Virtual festival feature where users can participate in immersive online events with experiential content, exclusive drops, and interactive experiences
- Display of exclusive and highly-coveted product releases from brands and artists
- Users can purchase limited-editing items available only during the festival
Limitations:
- Does not embed on other platforms
- Does not provide customer activity data
3. Amazon Live
The live shopping platform is found within Amazon, allowing US Amazon vendors, US Professional Sellers, and Amazon influencers with storefronts to promote and sell their products during livestream shopping events. Store owners can create shoppable live streams where they educate and interact with shoppers in real-time. They can also partner with influencers to promote their products.
Integrations: Integrates with other Amazon systems quickly
Pricing: Free to Use
Standout Features:
- Product highlighting feature that allows store owners and users to showcase their products during live streams
- A metrics feature where users can measure their performance and improve their next live stream
- Channel Analytics dashboard within the Amazon Live Creator app provides a snapshot of total views, product clicks, and unmuted views
Limitations:
- Can only promote Amazon products
- Users cannot redirect traffic to their own websites
4. Facebook Live Shopping
This live shopping feature within Facebook combines live video streaming with ecommerce. Businesses can sell their products using live video broadcasts on Facebook. With Facebook having a huge user base, the live shopping platform is ideal for businesses of all shapes and sizes. Local businesses and craftsmen can use the platform to reach a broader audience while fashion and beauty industry businesses can leverage the platform to demonstrate makeup techniques or provide styling tips.
Integrations: Integrates with other META platforms
Pricing: Free to Use
Standout Features:
- Live stream notifications reminding users when the event is about to begin
- Brands and creators can collaborate on shows seamlessly
- Live streaming directly from a Facebook page
Limitations:
- Limited features
- Not scalable
5. TikTok Live Shop
The live shopping feature of TikTok offers a great opportunity for sellers to reach a large audience. With over 1 billion users and about 50 million daily active users in the United States, TikTok is one of the most popular social media channels. Users can increase their brand exposure, especially among millennials and Gen-Z.
Integrations: Prestashop, Square, Base, BigCommerce, Ecwid, OpenCart, and Shopline
Pricing: Free to start using, but charges from 2% for a commission fee
Standout Features:
- Effects and filters that improve the quality of live-stream videos
- Users can co-host, which allows collaboration with influencers
- In-app checkout
Limitations:
- Analytics data is only available for 28 days
- Limited functionalities
6. YouTube Live Shopping
The live shopping feature by YouTube allows creators with more than 1,000 subscribers to conduct live stream events. You can showcase your products on live streams and take advantage of live redirects. This means redirecting viewers from the premier or live stream to another one on a different channel. With the YouTube-Shopify partnership, you have the option for onsite checkout and syncing of inventory.
Integrations: Although not listed on the Website, YouTube has partnered with Shopify to enhance live shopping experience
Pricing: Free to use
Standout Features:
- Live chat moderation tools that enhance audience engagement while preventing online harassment
- Shopify integration that enables on-site checkout
Limitations:
- Users require at least 1,000 subscribers
- Available in limited countries
7. Channelize.io
Channelize.io is an end-to-end solution that enables ecommerce brands to add live shopping experiences to their apps and websites. It offers a wide range of features that allow sellers to interact live with customers. These include product demonstrations and live chat for enhanced live shopping experience.
Integrations: Shopify, Magento, WooCommerce, Wix, PrestaShop, and Shoplazza
Pricing: Free plan + demo available, with pricing starting from $49/month
Standout Features:
- Live chat and a floating video player for buyers to check the product page without leaving the live shopping experience
- In-show product promotion, spotlight, show analytics, and custom RTMP support
- Audience analytics that include unique insights about user behaviors and preferences
Limitations:
- Multi-streaming is only available in top plans
- Additional add-ons can be expensive
8. ShopShops
ShopShops was founded in 2016 as an international shopping app to replicate the fun of in-person shopping through a livestream video. The app allows sellers to grow their followers and shoppers to browse through products they are interested in.
Integrations: PayPal, Stripe, Shopify, Instagram, Meta for Business, Square for Retail, TikTok, Shippo, Intercom, and Avalara
Pricing: 30-day free trial, with pricing starting from $134/month plus 5% of sales
Standout Features:
- Real-time inventory and a waitlist where e-commerce businesses can manage inventory across channels from a single dashboard
- Updates inventory in real-time, allowing users to keep track of stock levels and avoid overselling
Limitations:
- Limited customizations
- Limited customer support
Part 2: Future Trends of AI-Powered Live Selling
Live selling is redefining e-commerce and how people buy products online. However, setting up an account and live streaming your products can be time-consuming and a costly affair. That’s why Virbo Live aims to automate the process and give you more time to focus on your products while still making sales.
01 Leveraging Virbo Live for effective live selling
Virbo Live allows users to create AI streamers that keep live shoppers engaged. The realistic AI-powered avatars will provide your viewers will all the information they need to make a purchase decision. With multi-lingual capabilities and the ability to interact with the audience in real-time, you can boost your sales even without being directly involved.
02 Simplified live selling experience with Virbo
Starting with Virbo Live is quite easy and straightforward. You only need to choose an avatar and provide information about your product, and AI will handle the rest. Here is a step-by-step guide :
Step 1 Create a Live Shopping Rooms
Log in to your account on the official Virbo Live website , and click “Create a Black Livestream Room” to get started. You may also select a template of choice to start your livestream room.
Step 2 Choose AI Streamers and Background
Choose an AI avatar from the virtual host library to become your virtual streamer. Add the avatar to your livestream room and make appropriate customizations.
Step 3 Enter Text or Voice
Upload your audio or enter a script for the AI avatar. You may choose to effortlessly generate a script using the AI smart scriptwriter or AI translator by Virbo Love.
Step 4 Start Live Streaming
Click Start Live Streaming in the top right corner and choose the OBS software. This will allow you to integrate the Avatar to your live shopping platform that you are using.
Step 5 Interact With the Audience
Turn on Interact with the Audience feature once your avatar has gone live. This will allow the AI streamer to freely interact with your audience by responding to their questions.
FAQs about Live Selling Platforms
- What is live selling?
Also known as live streaming shopping, live selling is engaging with shoppers online given the same experience they would in an in-person shopping scenario.
- How do you use live selling platforms?
To use live selling platforms effectively, interact with your viewers, demonstrating your products and encouraging them to make a purchase.
- Can you use Virbo Live AI avatars for commercial purposes?
Yes, you can use the Virbo Live AI avatars commercially by taking a paid subscription. All in-built assets on Virbo Live are copyrighted by Wondershare ad all subscription users can use these resources commercially. However, commercial use is not supported for free users.
Conclusion
Live shopping platforms are a great choice when you want to engage with your viewers in real-time and boost your sales. Although it can feel overwhelming when looking for the right live shopping platform, your goals and target audience should be our major consideration. Once you have established the platform that works well for your brand, we recommend using Virbo Live to create content for your live event. With the AI streamer, you can automate your live events, ensuring your audience is catered for at all times.
Live selling platforms are widely considered as the future of commerce. As more live selling platforms emerge, it can be confusing to figure out which one is best for your needs. You will likely want to work with a live stream shopping platform that allows you to create an interactive and engaging shopping experience for your viewers. Such a platform will allow your viewers to watch live product demonstrations, ask questions, and make purchases directly. In this article, we review our top 8 handpicked livestream shopping platforms and recommend a tool to help in making the right choice for your brand.
Part 1: Choosing from 8 Major Live Selling Platforms
When choosing the best live shopping platforms, you will want to consider the ability to host real-time video streams where you showcase and sell your products. A good live commerce platform will combine the immediacy of live video with online shopping convenience that allows viewers to make purchases on the spot. The following is an overview of our handpicked best live shopping platforms:
1. Smartzer
Being one of the leading live shopping and interactive video platforms, Smartzer works well with international brands. It helps customers discover products more easily and instantly add them to their cart for a seamless shopping experience. Brands such as Adidas, Mini, and Jo Malone have used Smartzer to boost their view engagement rate to an average of 55% and a click-through rate of 25%.
Integrations: Shopify, Magento, WooCommerce, BigCommerce, and Salesforce
Pricing: Pricing upon request. Subscription is based on product features, usage levels, and integration.
Standout Features:
- Real-time comments and likes
- Catalog integration
- Detailed video performance data
Limitations:
- Higher pricing compares to other service providers
- Limited platform integrations
- Some advanced features have a steeper learning curve
2. NTWRK
NTWK blends entertainment, pop culture, and commerce. The live stream selling platform is designed to create a unique experience for viewers by combining live-streamed content with limited-time product drops. It also often features hard-to-find and exclusive items from various artists and brands.
Integrations: Connect to most social media platforms
Pricing: Pricing upon request
Standout Features:
- Virtual festival feature where users can participate in immersive online events with experiential content, exclusive drops, and interactive experiences
- Display of exclusive and highly-coveted product releases from brands and artists
- Users can purchase limited-editing items available only during the festival
Limitations:
- Does not embed on other platforms
- Does not provide customer activity data
3. Amazon Live
The live shopping platform is found within Amazon, allowing US Amazon vendors, US Professional Sellers, and Amazon influencers with storefronts to promote and sell their products during livestream shopping events. Store owners can create shoppable live streams where they educate and interact with shoppers in real-time. They can also partner with influencers to promote their products.
Integrations: Integrates with other Amazon systems quickly
Pricing: Free to Use
Standout Features:
- Product highlighting feature that allows store owners and users to showcase their products during live streams
- A metrics feature where users can measure their performance and improve their next live stream
- Channel Analytics dashboard within the Amazon Live Creator app provides a snapshot of total views, product clicks, and unmuted views
Limitations:
- Can only promote Amazon products
- Users cannot redirect traffic to their own websites
4. Facebook Live Shopping
This live shopping feature within Facebook combines live video streaming with ecommerce. Businesses can sell their products using live video broadcasts on Facebook. With Facebook having a huge user base, the live shopping platform is ideal for businesses of all shapes and sizes. Local businesses and craftsmen can use the platform to reach a broader audience while fashion and beauty industry businesses can leverage the platform to demonstrate makeup techniques or provide styling tips.
Integrations: Integrates with other META platforms
Pricing: Free to Use
Standout Features:
- Live stream notifications reminding users when the event is about to begin
- Brands and creators can collaborate on shows seamlessly
- Live streaming directly from a Facebook page
Limitations:
- Limited features
- Not scalable
5. TikTok Live Shop
The live shopping feature of TikTok offers a great opportunity for sellers to reach a large audience. With over 1 billion users and about 50 million daily active users in the United States, TikTok is one of the most popular social media channels. Users can increase their brand exposure, especially among millennials and Gen-Z.
Integrations: Prestashop, Square, Base, BigCommerce, Ecwid, OpenCart, and Shopline
Pricing: Free to start using, but charges from 2% for a commission fee
Standout Features:
- Effects and filters that improve the quality of live-stream videos
- Users can co-host, which allows collaboration with influencers
- In-app checkout
Limitations:
- Analytics data is only available for 28 days
- Limited functionalities
6. YouTube Live Shopping
The live shopping feature by YouTube allows creators with more than 1,000 subscribers to conduct live stream events. You can showcase your products on live streams and take advantage of live redirects. This means redirecting viewers from the premier or live stream to another one on a different channel. With the YouTube-Shopify partnership, you have the option for onsite checkout and syncing of inventory.
Integrations: Although not listed on the Website, YouTube has partnered with Shopify to enhance live shopping experience
Pricing: Free to use
Standout Features:
- Live chat moderation tools that enhance audience engagement while preventing online harassment
- Shopify integration that enables on-site checkout
Limitations:
- Users require at least 1,000 subscribers
- Available in limited countries
7. Channelize.io
Channelize.io is an end-to-end solution that enables ecommerce brands to add live shopping experiences to their apps and websites. It offers a wide range of features that allow sellers to interact live with customers. These include product demonstrations and live chat for enhanced live shopping experience.
Integrations: Shopify, Magento, WooCommerce, Wix, PrestaShop, and Shoplazza
Pricing: Free plan + demo available, with pricing starting from $49/month
Standout Features:
- Live chat and a floating video player for buyers to check the product page without leaving the live shopping experience
- In-show product promotion, spotlight, show analytics, and custom RTMP support
- Audience analytics that include unique insights about user behaviors and preferences
Limitations:
- Multi-streaming is only available in top plans
- Additional add-ons can be expensive
8. ShopShops
ShopShops was founded in 2016 as an international shopping app to replicate the fun of in-person shopping through a livestream video. The app allows sellers to grow their followers and shoppers to browse through products they are interested in.
Integrations: PayPal, Stripe, Shopify, Instagram, Meta for Business, Square for Retail, TikTok, Shippo, Intercom, and Avalara
Pricing: 30-day free trial, with pricing starting from $134/month plus 5% of sales
Standout Features:
- Real-time inventory and a waitlist where e-commerce businesses can manage inventory across channels from a single dashboard
- Updates inventory in real-time, allowing users to keep track of stock levels and avoid overselling
Limitations:
- Limited customizations
- Limited customer support
Part 2: Future Trends of AI-Powered Live Selling
Live selling is redefining e-commerce and how people buy products online. However, setting up an account and live streaming your products can be time-consuming and a costly affair. That’s why Virbo Live aims to automate the process and give you more time to focus on your products while still making sales.
01 Leveraging Virbo Live for effective live selling
Virbo Live allows users to create AI streamers that keep live shoppers engaged. The realistic AI-powered avatars will provide your viewers will all the information they need to make a purchase decision. With multi-lingual capabilities and the ability to interact with the audience in real-time, you can boost your sales even without being directly involved.
02 Simplified live selling experience with Virbo
Starting with Virbo Live is quite easy and straightforward. You only need to choose an avatar and provide information about your product, and AI will handle the rest. Here is a step-by-step guide :
Step 1 Create a Live Shopping Rooms
Log in to your account on the official Virbo Live website , and click “Create a Black Livestream Room” to get started. You may also select a template of choice to start your livestream room.
Step 2 Choose AI Streamers and Background
Choose an AI avatar from the virtual host library to become your virtual streamer. Add the avatar to your livestream room and make appropriate customizations.
Step 3 Enter Text or Voice
Upload your audio or enter a script for the AI avatar. You may choose to effortlessly generate a script using the AI smart scriptwriter or AI translator by Virbo Love.
Step 4 Start Live Streaming
Click Start Live Streaming in the top right corner and choose the OBS software. This will allow you to integrate the Avatar to your live shopping platform that you are using.
Step 5 Interact With the Audience
Turn on Interact with the Audience feature once your avatar has gone live. This will allow the AI streamer to freely interact with your audience by responding to their questions.
FAQs about Live Selling Platforms
- What is live selling?
Also known as live streaming shopping, live selling is engaging with shoppers online given the same experience they would in an in-person shopping scenario.
- How do you use live selling platforms?
To use live selling platforms effectively, interact with your viewers, demonstrating your products and encouraging them to make a purchase.
- Can you use Virbo Live AI avatars for commercial purposes?
Yes, you can use the Virbo Live AI avatars commercially by taking a paid subscription. All in-built assets on Virbo Live are copyrighted by Wondershare ad all subscription users can use these resources commercially. However, commercial use is not supported for free users.
Conclusion
Live shopping platforms are a great choice when you want to engage with your viewers in real-time and boost your sales. Although it can feel overwhelming when looking for the right live shopping platform, your goals and target audience should be our major consideration. Once you have established the platform that works well for your brand, we recommend using Virbo Live to create content for your live event. With the AI streamer, you can automate your live events, ensuring your audience is catered for at all times.
Best Live Chat Apps To Try With Shopify
After the pandemic, online shopping became a big trend due to its convenience and availability. For this purpose, there are many online stores available. Shopify is an e-commerce platform that can let you build an online store to sell products. Merchants on Shopify can plug in some software on their website to enhance the customer shopping experience.
These plugins also enhance the functionality and overall outlook of the platform. This article will provide information on plugins that enable chat for Shopify to help you interact with customers.
Part 1. Top Best Shopify Live Chat Apps To Consider for Integration
The integration of other apps with Shopify can improve customer satisfaction. You can integrate live chat apps to give customers a real-time message experience. Let’s discuss the best available options for Shopify live chat to improve the way you deal with buyers:
1. Shopify Inbox
Shopify Inbox benefits sellers by allowing them to chat with customers while shopping. You can start a conversation with customer live information, such as past orders. Based on this information, you can recommend products and discounts to customers. Plus, this app helps you understand customers through profile and cart details.
Key Features
- Sellers can send product suggestions to buyers without leaving the chat.
- It has an automatic response feature to answer buyer’s questions quickly.
- With this tool, you can manage chat from the shop app and online store app.
2. Chatra-Live Chat and Chatbot
It is one of the best live chat apps for Shopify to provide real-time support to customers. With the help of the Chatra live chat feature, you can ensure 24/7 customer support. This is an easy-to-use app that can increase sales of your online store. Other than that, it offers a free plan for small business owners and beginners to cater to various users.
Key Features
- This app works with social media platforms like Slack, Facebook, Zapier, and Instagram.
- It provides a list of real-time visitors who visit the website.
- The chatbot feature of the app can automate repetitive tasks during conversations with customers.
3. JivoChat: Live Chat and WhatsApp
People from all over the world use Shopify to buy products from online stores. You want to integrate an app that can support multiple languages for this. JivoChat is an app that supports multi-language for all customers around the world. It allows the integration of main messaging platforms to improve accessibility with current and potential customers.
Key Features
- With the built-in CRM of the app, you can send marketing messages to potential customers.
- It enables you to call directly from your website using your phone number.
- Using this tool, you can track offers, respond to requests, and expand your customer network.
4. Tidio Live Chat and AI Chatbots
Tidio is the best Shopify chat app to convert regular visitors into potential customers. It has an AI chatbot that can help provide immediate responses to customers. You can customize this live chat feature according to your targeted audience. Moreover, this Shopify app can work with Mailchimp, Google Analytics, and Zendesk, which shows its wide compatibility.
Key Features
- Tidio has a ticketing system to handle and solve customer problems.
- Users can easily add this app to Shopify with the add app option.
- This platform provides a Lyro AI bot feature that automatically responds to potential clients.
5. Gorgias
Customers can have numerous questions and issues while buying products from Shopify. It becomes difficult to handle the queries and issues of customers manually. Gorgias app is a solution that can help you to handle customer inquiries effectively. This app has a ticketing system to track and manage customers’ inquiries and issues.
Key Features
- It has an order management feature to directly refund, replace, and cancel the order.
- With the omnichannel feature of the app, you can integrate it with TikTok, email, and Instagram.
- You can use the data-driven feature of this app to know how the support team generates the sale.
6. Manifest AI Chatbot, Live Chat
Merchants on Shopify can use this app for Shopify live chat. This app has an AI live chat feature to answer and organize customer questions. With this feature, you can recommend customer products in a human-like tone. This leads to an impressive store response rate, attracting more customers. It allows integration with ChatGPT, OpenAI, and MageNative for automated responses.
Key Features
- The manifest chat support feature can give replies to customers in 95+ languages.
- You can also use the auto-learn feature to provide answers according to the product catalog.
- This Shopify plugin offers an AI Quiz feature to generate customized FAQs.
7. SmartBot-AI Chatbot
Suppose you make an online store on Shopify and are looking for a solution that provides customer support. SmartBot is an AI-powered platform that can serve your purpose. Through this app, you can quickly handle 95% of inquiries. The integration of this app with Spotify can enhance your customer satisfaction.
Key Features
- This app offers a post-sale service to provide order status information to customers.
- You can tailor your chat widget that aligns with your store’s branding through this app.
- It has a personalized invitation feature that can increase consultation and conversion volume.
8. NestDesk
Usually, customers visit your website when they have a good customer service experience. With this best Shopify chat app, you can centralize all your messages from different platforms. It can help you to increase sales rates through conversation. NestDesk can allow you to handle more customers in less time with smart management.
Key Features
- The helpdesk and Chatbot feature of the app can deliver 24/7 customer service.
- It enables you to explore available stock and create orders during conversations.
- NestDesk allows you to monitor the website visitor and preview their carts to understand the sales trend in a better way.
9. Channel Talk
Channel Talk integration with Shopify will allow sellers to interact with customers. You can segment the audience to send targeted marketing messages with this app. Also, you can customize a chat button that can align with your brand. Also, this platform is compatible with Kakao Talk, LINE, and email, which improves its efficiency.
Key Features
- With the unified helpdesk feature of it, you can ensure the best customer experience.
- Its CRM feature can help you to identify your customers.
- This tool enables you to provide high-level customer service with marketing and chatbot features.
Part 2. How To Market Your Product Better With Live Streaming Using Wondershare Virbo Live?
These Shopify live chat apps discussed above can help you to increase sales on Shopify. The different features of these apps allow you to customize chat and increase revenue. However, other methods exist to market your product on a large scale. One of those is live streaming to promote your Shopify products, which can increase sales.
Undoubtedly, many tools can help you make videos for live streaming. To fulfill this need at a single platform, Wondershare Virbo Live offers several features to customize your live stream. This tool has an AI avatar feature with an option to customize it to engage your customers in live streaming. You can integrate this streaming tool with platforms like Facebook and TikTok, displaying wide compatibility.
Prominent Features of Wondershare Virbo Live
- Wondershare Virbo Live can create live streams in multiple languages for a global reach.
- You can use the AI script generation feature to create interactive video content.
- This tool enables you to automate responses with a personalized Q&A database.
Step-by-Step Guide to Creating Stream Room With Virbo for Marketing on Shopify
This tool allows you to create stream rooms and share on different platforms. Follow the below steps to create a stream room for marketing the product.
- Step 1. Access Tool Online To Generate Stream Room
Firstly, visit the official website of the tool to access the features of Virbo Live. Tap the “Create Stream Room Now” button to proceed into the editing window.
- Step 2. Start Creating a Blank Livestream Room
After accessing the editing preview of the tool, you can customize your personalized live-streaming video. Hit the “Create a Blank Livestream Room” button on top of the new screen. A new window opens with many options to customize live video.
- Step 3. Select the Required AI Avatar
In the new window, opt for the “AI avatars” tab on the right side of the screen. Following this, many options for AI avatars will appear in the dialog box. Select any of them to make them appear on the right side of the screen.
- Step 4. Choose Background for Product Representation
After this, tap the “Background” tab to choose the background for product representation. Now, you can choose one from the available background options or upload your choice.
- Step 5. Integrate Microphone or Text for Chat Support
Next, opt for the “Human Interaction” tab and choose the “Text” option. It will allow you to add interactivity during the live stream. This greatly helps you assist your customers in buying the right product while being on your Shopify store. Furthermore, you can also translate your text into the required language for better interaction.
- Step 6. Initiate Livestreaming of Your Product
After selecting everything according to your requirements, press the “Start livestream” button. It will initiate the livestreaming of your product for marketing.
Conclusion
Integrating other apps for Shopify live chat can improve the customer buying experience. The built-in features of these apps can help you provide customer support. You can use the live stream option to market your online store’s product on Shopify. For this, you need a live-streaming tool such as Wondershare Virbo Live to generate customized marketing live streams.
Live shopping has quickly grown in popularity due to the see-no-want-now mentality. Sellers and consumers in most parts of the world have embraced this trend, influencing how products are being sold. In this article, we are going to look at some of the online live shopping success case studies and the lessons we can learn from them.Part 1: Background Information of Live Stream Shopping
A few years ago, channels like QVC were popular for engaging viewers in live shopping. They would successfully link up entertainment, socializing, and shopping. This meant that customers had the opportunity to interact and shop with their favorite hosts. The same approach has now evolved to live shopping through streaming platforms.
What is live stream shopping?
Live streaming brings the old-time practice of home shopping to modern times, but the concept remains the same. Sellers can now showcase their products in real time while customers can buy them seamlessly online. The highly engaging experience goes beyond simply clicking on items and filling up a shopping cart. It is also about offering product demonstrations and promotions that stay valid during the entire live stream.
One of the factors that have made live stream shopping popular is how much users interact with a brand. Shoppers can tune in to a live show to learn more about the product and leave comments the same way they would in an Instagram or YouTube Live. On the other hand, a seller can flash recommendations and reviews on the screen to guide the audience through their purchasing decision. You can think of live streaming shopping as the way we use social media platforms. Rather than liking a product, you now have the opportunity to directly buy it.
As live stream shopping continues to attract more people, several top brands have stood out for their success in this area. Let’s have a look at some of the brands that have made remarkable progress in this area and the lessons we can learn from them:
Part 2: Success Case with Live Online Shopping 1: Samsung Live Stream
With the help of Smartzer’s Interactive Video Platform , Samsung Panama delivered highly successful live video shopping for its customers. The shoppable livestream featured exclusive, event-based discount deals for the customers. During the livestream shopping experience, sales representatives from Samsung would demonstrate various products to hundreds of viewers. At the same time, customers would communicate with the host through a chatbot using their nicknames.
Achievement: The Samsung livestream shopping created a personalized and bespoke shopping experience, replicating the benefits of in-person shopping. Product demonstrations by sales reps and exclusive deals captivated hundreds of viewers. In addition, the interactive chat that was fueled by personalized nicknames fostered an engaging and lovely atmosphere. This led to a significant boost in sales and customer satisfaction.
Lessons drawn: Livestream shopping combined with interactive features and exclusive deals unlocks a powerful sales channel. With personalized engagement, brands can gain from fostering real-time connections with viewers. It also allows them to create an engaging and informative experience while fostering compelling value propositions.
Part 3: Success Case with Live Online Shopping 2: Giosg One-on-One Live Shop
In one of the game-changing strategies, giosg launched an online live shopping feature that allows sellers to have one-to-one voice and video calls with customers. With this feature, sellers can handhold their customers throughout the entire shopping process. The live online shopping feature works in the same way sales executives approach customers in traditional settings.
Achievement: The live online shopping feature by giosg offers a unique and seamless shopping experience for other sellers and customers. It is like having a virtual shopping or sales assistant that takes the customer’s shopping experience to the next level. This live shopping feature revolutionizes online retail by bridging the gap between traditional sales tactics and e-commerce. Sellers could replicate personalized guidance and build trust through one-on-one video calls. As a result, they reported a surge in customer engagement and conversion rates.
Lessons drawn: Implementing an online live shopping feature is an effective way of giving a more personalized and boutique experience to consumers. When done right, it can boost customer satisfaction in ways that live shopping videos would not achieve on a large scale. Technology is also seen as an enabler in this case. By integrating video calls into an e-commerce platform, the brand created a seamless and engaging experience for the shoppers, blurring the lines between online and offline shopping.
Part 4: Success Case with Live Online Shopping 3: Nordstrom In-person and Live Shopping Blend
The American luxury department store chain Nordstrom launched a live online shop intending to blend its digital and in-person capabilities. The live stream shop allows customers to shop under the expertise of the chain’s store. Shoppers also have access to informative events by experts in fashion, beauty, and home.
Achievement: The live stream shop significantly impacted Nordstrom’s performance in the market. The brand has listed all its upcoming virtual events neatly on the website, ensuring customers do not miss out on the important ones. Interested consumers only need to RSVP and show up for the live stream shop. With this seamless shopping experience, Nordstrom saw an increase in customer engagement that boosted sales and enhanced brand image.
Lessons drawn: The success of Nordstrom’s live shop highlighted the need for personalization in e-commerce. By integrating expert advice into online shopping, the brand created a richer and more engaging experience. In addition, blending physical and digital touchpoints is an effective way of fostering brand loyalty and convenience. Shoppers can relate to the online live shop the same way they do to a physical shop.
Bonus Tip: Enhanced Live Streaming with AI
The future has so much in store for both sellers and shoppers. With technology changing fast, brands that evolve quickly will benefit the most from this development. Among the technological advancements affected the world of eCommerce is the integration of artificial intelligence (AI). Brands and influencers can leverage the power of AI to offer more personalized and engaging experiences to shoppers. One such tool is Virbo Live.
01 Leveraging Virbo AI streaming for sales and shopping
Virbo Live allows you to host live shopping with AI streamers. By integrating AI-powered avatars, you can save the cost of creating and launching a live shopping experience. With multi-lingual capabilities, the AI-driven avatars or Vtuber will keep your audience engaged, boosting your live shopping events. You also get seamless 24/7 AI streamers to address the needs of your viewers at all times.
Using Virbo AI for your live shop streaming is beneficial in many ways:
- Significantly boost your revenue from live-streaming events
- Reduced dependence on large human teams
- Seamlessly integrate multiple languages to match your various viewer groups
- Automatically generate scripts that describe your products while aligning with viewers’ expectations
- Enhanced content safety through AI-driven moderation
- A choice of avatars of different ages and background to match with the target audience
- Stable and lag-free streaming performance
02 Simplified workflow and better viewer experience with Virbo
Virbo Live does more than general multi-lingual avatars for live streaming. It comes with powerful features that will take your live shopping experience to the next level. From supporting multiple languages to effective engagement with viewers, the tool allows you to take full advantage of AI streamers. Some of its powerful features include:
- Realistic AI-driven Avatars: Engage your live shop audience with AI streamers or Vtubers that mimic natural movements perfectly.
- Multiple Languages and Accents: Let the avatars interact with your viewers in local language and dialect
- AI Live Shopping Script Generation: Just enter your product and its description, choose a language and the AI will automatically generate a script for your avatar
- AI Translation: Translate your live video script automatically to meet the needs of your various audiences
- Customizable Q&A Repository: Create a personalized Q&A database that allows the AI streamer to interact more naturally with your audience
- Interaction Through Text: Trigger the AI streamer to speak what you type in and engage your audience in text responses
FAQs About Live Shopping
1. What are the benefits of live shopping?
Live shopping offers a human touch by allowing people to experience what they would in the store. Although it is done online, users get a reliable and engaging experience before clicking to fill a shopping cart.
2. What is a live shopper?
A live shopper is a bridge between traditional in-person shopping and online shopping. Sellers get the opportunity to market their products while customers can buy in real time. Top brands are now using AI live shoppers to automate the process and constantly engage their shoppers. Integrate Virbo Live to enhance your viewers’ experience.
3. What is shopper behavior?
It refers to the emotional responses and actions of buyers during the shopping experience. Sellers can use this behavior to determine which products draw the attention of the shoppers.
Conclusion
The impact of online live shopping on e-commerce cannot be overlooked. Sellers and influencers are actively engaging with shoppers, encouraging them to make purchases in real-time. As more people get attracted to this, the role of technology is become more evident. For those looking to automate the live shopping experience and save the streaming costs, we highly recommend Virbo Live . It offers you AI streamers that will keep your viewers engaged at all times, boosting your online revenue.
Live shopping has quickly grown in popularity due to the see-no-want-now mentality. Sellers and consumers in most parts of the world have embraced this trend, influencing how products are being sold. In this article, we are going to look at some of the online live shopping success case studies and the lessons we can learn from them.
Part 1: Background Information of Live Stream Shopping
A few years ago, channels like QVC were popular for engaging viewers in live shopping. They would successfully link up entertainment, socializing, and shopping. This meant that customers had the opportunity to interact and shop with their favorite hosts. The same approach has now evolved to live shopping through streaming platforms.
What is live stream shopping?
Live streaming brings the old-time practice of home shopping to modern times, but the concept remains the same. Sellers can now showcase their products in real time while customers can buy them seamlessly online. The highly engaging experience goes beyond simply clicking on items and filling up a shopping cart. It is also about offering product demonstrations and promotions that stay valid during the entire live stream.
One of the factors that have made live stream shopping popular is how much users interact with a brand. Shoppers can tune in to a live show to learn more about the product and leave comments the same way they would in an Instagram or YouTube Live. On the other hand, a seller can flash recommendations and reviews on the screen to guide the audience through their purchasing decision. You can think of live streaming shopping as the way we use social media platforms. Rather than liking a product, you now have the opportunity to directly buy it.
As live stream shopping continues to attract more people, several top brands have stood out for their success in this area. Let’s have a look at some of the brands that have made remarkable progress in this area and the lessons we can learn from them:
Part 2: Success Case with Live Online Shopping 1: Samsung Live Stream
With the help of Smartzer’s Interactive Video Platform , Samsung Panama delivered highly successful live video shopping for its customers. The shoppable livestream featured exclusive, event-based discount deals for the customers. During the livestream shopping experience, sales representatives from Samsung would demonstrate various products to hundreds of viewers. At the same time, customers would communicate with the host through a chatbot using their nicknames.
Achievement: The Samsung livestream shopping created a personalized and bespoke shopping experience, replicating the benefits of in-person shopping. Product demonstrations by sales reps and exclusive deals captivated hundreds of viewers. In addition, the interactive chat that was fueled by personalized nicknames fostered an engaging and lovely atmosphere. This led to a significant boost in sales and customer satisfaction.
Lessons drawn: Livestream shopping combined with interactive features and exclusive deals unlocks a powerful sales channel. With personalized engagement, brands can gain from fostering real-time connections with viewers. It also allows them to create an engaging and informative experience while fostering compelling value propositions.
Part 3: Success Case with Live Online Shopping 2: Giosg One-on-One Live Shop
In one of the game-changing strategies, giosg launched an online live shopping feature that allows sellers to have one-to-one voice and video calls with customers. With this feature, sellers can handhold their customers throughout the entire shopping process. The live online shopping feature works in the same way sales executives approach customers in traditional settings.
Achievement: The live online shopping feature by giosg offers a unique and seamless shopping experience for other sellers and customers. It is like having a virtual shopping or sales assistant that takes the customer’s shopping experience to the next level. This live shopping feature revolutionizes online retail by bridging the gap between traditional sales tactics and e-commerce. Sellers could replicate personalized guidance and build trust through one-on-one video calls. As a result, they reported a surge in customer engagement and conversion rates.
Lessons drawn: Implementing an online live shopping feature is an effective way of giving a more personalized and boutique experience to consumers. When done right, it can boost customer satisfaction in ways that live shopping videos would not achieve on a large scale. Technology is also seen as an enabler in this case. By integrating video calls into an e-commerce platform, the brand created a seamless and engaging experience for the shoppers, blurring the lines between online and offline shopping.
Part 4: Success Case with Live Online Shopping 3: Nordstrom In-person and Live Shopping Blend
The American luxury department store chain Nordstrom launched a live online shop intending to blend its digital and in-person capabilities. The live stream shop allows customers to shop under the expertise of the chain’s store. Shoppers also have access to informative events by experts in fashion, beauty, and home.
Achievement: The live stream shop significantly impacted Nordstrom’s performance in the market. The brand has listed all its upcoming virtual events neatly on the website, ensuring customers do not miss out on the important ones. Interested consumers only need to RSVP and show up for the live stream shop. With this seamless shopping experience, Nordstrom saw an increase in customer engagement that boosted sales and enhanced brand image.
Lessons drawn: The success of Nordstrom’s live shop highlighted the need for personalization in e-commerce. By integrating expert advice into online shopping, the brand created a richer and more engaging experience. In addition, blending physical and digital touchpoints is an effective way of fostering brand loyalty and convenience. Shoppers can relate to the online live shop the same way they do to a physical shop.
Bonus Tip: Enhanced Live Streaming with AI
The future has so much in store for both sellers and shoppers. With technology changing fast, brands that evolve quickly will benefit the most from this development. Among the technological advancements affected the world of eCommerce is the integration of artificial intelligence (AI). Brands and influencers can leverage the power of AI to offer more personalized and engaging experiences to shoppers. One such tool is Virbo Live.
01 Leveraging Virbo AI streaming for sales and shopping
Virbo Live allows you to host live shopping with AI streamers. By integrating AI-powered avatars, you can save the cost of creating and launching a live shopping experience. With multi-lingual capabilities, the AI-driven avatars or Vtuber will keep your audience engaged, boosting your live shopping events. You also get seamless 24/7 AI streamers to address the needs of your viewers at all times.
Using Virbo AI for your live shop streaming is beneficial in many ways:
- Significantly boost your revenue from live-streaming events
- Reduced dependence on large human teams
- Seamlessly integrate multiple languages to match your various viewer groups
- Automatically generate scripts that describe your products while aligning with viewers’ expectations
- Enhanced content safety through AI-driven moderation
- A choice of avatars of different ages and background to match with the target audience
- Stable and lag-free streaming performance
02 Simplified workflow and better viewer experience with Virbo
Virbo Live does more than general multi-lingual avatars for live streaming. It comes with powerful features that will take your live shopping experience to the next level. From supporting multiple languages to effective engagement with viewers, the tool allows you to take full advantage of AI streamers. Some of its powerful features include:
- Realistic AI-driven Avatars: Engage your live shop audience with AI streamers or Vtubers that mimic natural movements perfectly.
- Multiple Languages and Accents: Let the avatars interact with your viewers in local language and dialect
- AI Live Shopping Script Generation: Just enter your product and its description, choose a language and the AI will automatically generate a script for your avatar
- AI Translation: Translate your live video script automatically to meet the needs of your various audiences
- Customizable Q&A Repository: Create a personalized Q&A database that allows the AI streamer to interact more naturally with your audience
- Interaction Through Text: Trigger the AI streamer to speak what you type in and engage your audience in text responses
FAQs About Live Shopping
1. What are the benefits of live shopping?
Live shopping offers a human touch by allowing people to experience what they would in the store. Although it is done online, users get a reliable and engaging experience before clicking to fill a shopping cart.
2. What is a live shopper?
A live shopper is a bridge between traditional in-person shopping and online shopping. Sellers get the opportunity to market their products while customers can buy in real time. Top brands are now using AI live shoppers to automate the process and constantly engage their shoppers. Integrate Virbo Live to enhance your viewers’ experience.
3. What is shopper behavior?
It refers to the emotional responses and actions of buyers during the shopping experience. Sellers can use this behavior to determine which products draw the attention of the shoppers.
Conclusion
The impact of online live shopping on e-commerce cannot be overlooked. Sellers and influencers are actively engaging with shoppers, encouraging them to make purchases in real-time. As more people get attracted to this, the role of technology is become more evident. For those looking to automate the live shopping experience and save the streaming costs, we highly recommend Virbo Live . It offers you AI streamers that will keep your viewers engaged at all times, boosting your online revenue.
A Detailed Guide To Stream to Instagram With an RTMP
Professionals and content creators now use different social media platforms for live streaming. There are many big names on these platforms, such as Instagram . Instagram is one of the most-used networks, with over 2 billion monthly active users. Using this live-stream platform is always a plus for companies and individuals.
However, the discussion is about how to stream to Instagram with an RTMP. This detailed guide helps you in using RTMP Instagram for live streaming. Furthermore, you will also learn about a recommended tool that offers AI-powered features for broadcasting.
Part 1. Some Rules and Requirements To Understand Before Live Streaming on Instagram
Like every platform, Instagram has some protocols for broadcasting content to global audiences. Therefore, learning the rules and requirements before going live on Instagram is necessary. First, your account should be at least 30 days old; otherwise, they can restrict your stream.
There is a rule that you can go live for 4 hours per stream without retakes. This length was increased from 60 minutes in the recent update. Also, you can repost a live video on your profile if it is more than 15 minutes long. Instagram allows you to schedule a stream from 1 hour to 90 days in advance.
The initial requirement of Instagram Live RTMP is that your content be respectful and updated. Additionally, you need to set your stream to 1920x1080 resolution on a vertical camera. Meanwhile, Instagram gives leverage on the number of followers so that you can start with minimum viewers. Also, there is no need to have a business account for live streaming.
Part 2. How To Live Stream to Instagram With an RTMP?
Setting high-quality live streams encourages people to tune into your broadcast. For this purpose, you need a seamless encoder like OBS . Unfortunately, Instagram doesn’t officially support third-party encoders. To solve this query, you need an effective solution.
Therefore, the following steps guide streaming on Instagram with an RTMP (Real-Time Messaging Protocol). You will also learn how to set the required parameters in this comprehensive guide:
- Step 1. Start with downloading and launching OBS Studio on your PC. The first thing to do is set up vertical camera dimensions for RTMP Instagram live streaming. To access the settings window, hit the “Settings” option in the “Controls” panel.
- Step 2. Look for the “Video” tab in the “Settings” window that opens. After that, enter “1080x1920” in the “Base (Canvas) Resolution” bar. Similarly, add a “1080x1920” value in the “Output (Scaled) Resolution” bar to set a 9:16 aspect ratio for vertical display. Then, hit the “OK” button to apply these changes to your Instagram streams.
- Step 3. After that, you need to add external sources to the scene. Click on the “+” icon in the “Scenes” panel or rename the scene. Once the scene is created, hit the “+” icon of the “Sources” panel. Then, select the “Video Capture Device” option from the menu and rename the device to your liking. After that, choose the video capture device from the “Device” dropdown and hit the “OK” option. Similarly, you can select the “Audio Input Capture” option to introduce an audio device.
- Step 4. To add text overlays on your stream, hit the “+” icon again in the “Sources” panel. Choose the “Text (GDI+)” option and rename your overlay. On the next window, insert your text in the “Text” box. Then, click the “Select Font” button and choose your required font style and size. Additionally, you can change font color, opacity, alignment, background, and more. After customizing the text, hit the “OK” button to save the overlay in the sources section.
- Step 5. Afterward, select the “Stream” option in the settings window of OBS Studio. Set the “Service” to “Custom” from the dropdown. Then, you need to enter the server and stream key to proceed.
- Step 6. To get the server and stream key, visit rtmp.in on your browser. On the main interface of this Instagram RTMP, hit the “GO LIVE ON INSTAGRAM” widget. Then, it asks you to log in to your Instagram account.
- Step 7. Once you’re logged in, it gives you a stream server URL and Stream key. First, copy the Server link and return to the OBS Studio software. Then, paste the link in the “Server” bar. After that, open the RTMP site again and hit the “Create New Broadcast” option.
You can also give a name to your broadcast in the “Broadcast Title” bar. After creating the broadcast, it shows the “Stream Key,” which you can copy. Then, move again to the OBS Stream setting panel and paste the key in the “Stream Key” bar. Lastly, hit the “Apply” option to save all these settings for your stream.
- Step 8. After getting ready, choose the “Start Streaming” option from the “Controls” panel. It starts your stream with selected parameters. To stop the stream, you can select the “Stop Streaming” option.
Part 3. How To Attract a Better Audience During Live Streaming on Instagram?
OBS Studio is an efficient software but offers limited functionality when it comes to engaging streams. Thus, you need an advanced solution that can help you reach global audiences through live streaming. For this purpose, Wondershare Virbo Live becomes an unsung hero for you. It provides AI-powered functions that help to start creative streams and generate more leads.
Moreover, the handy controls of Wondershare Virbo Live allow you to customize live streams to your requirements. Therefore, you can start streaming for different purposes, such as marketing, brand awareness, and more. Additionally, it allows you to set automatic responses and create a Q&A database to keep your audience engaged. Plus, it allows you to select creative AI avatars with different poses and outfits.
Key Features of Virbo Live
- You can choose different templates and backgrounds for a stunning streaming appearance.
- Users can write or generate scripts manually using the AI Smart Script feature. For this, they need to add prompts according to the script’s purpose.
- This tool helps to translate scripts into multiple languages and accents. Also, you can get dubbed audio in different AI voices.
Simple Guide To Start Live Streaming Using Wondershare Virbo Live
Many live streaming tools exist, but Wondershare Virbo Live provides more controls. Now, the thing is how to create a live stream room with this tool. For this, follow the given steps one by one to start live streaming with Virbo Live:
- Step 1. Visit the Official Site To Create a Stream Room
First,open theofficial website of Wondershare Virbo Live tool on your device. Navigate to the window and hit the “Create Stream Room Now” button. Upon doing that, it takes you inside the main interface of the tool.
Get Started Online Free Download
- Step 2. Advance To Create a Blank Livestream Room
Once you get to the tool’s home screen, select the “Create a Blank Livestream Room” option. Then, you can try different customization features to make your livestream room look stunning.
- Step 3. Customize Your Livestream Template and Background
After that, click on the “Template” tab to explore different templates. Choose a template that suits live streaming needs. Furthermore, open the “Background” tab from the same window to check exciting background options. You can select different backgrounds from variating categories in the same window.
- Step 4. Add Script or Use AI Script Generator
Then, you need to provide the script for translation or dubbing. Select the “Text” given in the left side section for this. It provides a text box to type or paste your script text. Choose the “AI Smart Script” option from the bottom left corner if you don’t have a script. Add prompts there, and it will generate your scripts instantly.
- Step 5. Select Creative AI Avatars According to Requirement
Select the “AI avatars” tab to unveil creative avatars. There is also a whole range of AI avatars to choose from. After selecting the one that suits your motive, you can preview your selected AI avatar before launching the stream.
- Step 6. Start Your Livestream With All Selections
After finalizing all the options, you canproceed to start your stream. Select the “Start livestream” option from the top right corner in the same window.
Conclusion
Conclusively, this article intends to provide information about rules and requirements for live streaming on Instagram. You also learned how to live stream to Instagram with an RTMP like OBS Studio. Tools like Wondershare Virbo Live simplify your live streams with AI integration. Also, you can make your broadcast exciting for viewers by using different interactive elements.
Professionals and content creators now use different social media platforms for live streaming. There are many big names on these platforms, such as Instagram . Instagram is one of the most-used networks, with over 2 billion monthly active users. Using this live-stream platform is always a plus for companies and individuals.
However, the discussion is about how to stream to Instagram with an RTMP. This detailed guide helps you in using RTMP Instagram for live streaming. Furthermore, you will also learn about a recommended tool that offers AI-powered features for broadcasting.
Part 1. Some Rules and Requirements To Understand Before Live Streaming on Instagram
Like every platform, Instagram has some protocols for broadcasting content to global audiences. Therefore, learning the rules and requirements before going live on Instagram is necessary. First, your account should be at least 30 days old; otherwise, they can restrict your stream.
There is a rule that you can go live for 4 hours per stream without retakes. This length was increased from 60 minutes in the recent update. Also, you can repost a live video on your profile if it is more than 15 minutes long. Instagram allows you to schedule a stream from 1 hour to 90 days in advance.
The initial requirement of Instagram Live RTMP is that your content be respectful and updated. Additionally, you need to set your stream to 1920x1080 resolution on a vertical camera. Meanwhile, Instagram gives leverage on the number of followers so that you can start with minimum viewers. Also, there is no need to have a business account for live streaming.
Part 2. How To Live Stream to Instagram With an RTMP?
Setting high-quality live streams encourages people to tune into your broadcast. For this purpose, you need a seamless encoder like OBS . Unfortunately, Instagram doesn’t officially support third-party encoders. To solve this query, you need an effective solution.
Therefore, the following steps guide streaming on Instagram with an RTMP (Real-Time Messaging Protocol). You will also learn how to set the required parameters in this comprehensive guide:
- Step 1. Start with downloading and launching OBS Studio on your PC. The first thing to do is set up vertical camera dimensions for RTMP Instagram live streaming. To access the settings window, hit the “Settings” option in the “Controls” panel.
- Step 2. Look for the “Video” tab in the “Settings” window that opens. After that, enter “1080x1920” in the “Base (Canvas) Resolution” bar. Similarly, add a “1080x1920” value in the “Output (Scaled) Resolution” bar to set a 9:16 aspect ratio for vertical display. Then, hit the “OK” button to apply these changes to your Instagram streams.
- Step 3. After that, you need to add external sources to the scene. Click on the “+” icon in the “Scenes” panel or rename the scene. Once the scene is created, hit the “+” icon of the “Sources” panel. Then, select the “Video Capture Device” option from the menu and rename the device to your liking. After that, choose the video capture device from the “Device” dropdown and hit the “OK” option. Similarly, you can select the “Audio Input Capture” option to introduce an audio device.
- Step 4. To add text overlays on your stream, hit the “+” icon again in the “Sources” panel. Choose the “Text (GDI+)” option and rename your overlay. On the next window, insert your text in the “Text” box. Then, click the “Select Font” button and choose your required font style and size. Additionally, you can change font color, opacity, alignment, background, and more. After customizing the text, hit the “OK” button to save the overlay in the sources section.
- Step 5. Afterward, select the “Stream” option in the settings window of OBS Studio. Set the “Service” to “Custom” from the dropdown. Then, you need to enter the server and stream key to proceed.
- Step 6. To get the server and stream key, visit rtmp.in on your browser. On the main interface of this Instagram RTMP, hit the “GO LIVE ON INSTAGRAM” widget. Then, it asks you to log in to your Instagram account.
- Step 7. Once you’re logged in, it gives you a stream server URL and Stream key. First, copy the Server link and return to the OBS Studio software. Then, paste the link in the “Server” bar. After that, open the RTMP site again and hit the “Create New Broadcast” option.
You can also give a name to your broadcast in the “Broadcast Title” bar. After creating the broadcast, it shows the “Stream Key,” which you can copy. Then, move again to the OBS Stream setting panel and paste the key in the “Stream Key” bar. Lastly, hit the “Apply” option to save all these settings for your stream.
- Step 8. After getting ready, choose the “Start Streaming” option from the “Controls” panel. It starts your stream with selected parameters. To stop the stream, you can select the “Stop Streaming” option.
Part 3. How To Attract a Better Audience During Live Streaming on Instagram?
OBS Studio is an efficient software but offers limited functionality when it comes to engaging streams. Thus, you need an advanced solution that can help you reach global audiences through live streaming. For this purpose, Wondershare Virbo Live becomes an unsung hero for you. It provides AI-powered functions that help to start creative streams and generate more leads.
Moreover, the handy controls of Wondershare Virbo Live allow you to customize live streams to your requirements. Therefore, you can start streaming for different purposes, such as marketing, brand awareness, and more. Additionally, it allows you to set automatic responses and create a Q&A database to keep your audience engaged. Plus, it allows you to select creative AI avatars with different poses and outfits.
Key Features of Virbo Live
- You can choose different templates and backgrounds for a stunning streaming appearance.
- Users can write or generate scripts manually using the AI Smart Script feature. For this, they need to add prompts according to the script’s purpose.
- This tool helps to translate scripts into multiple languages and accents. Also, you can get dubbed audio in different AI voices.
Simple Guide To Start Live Streaming Using Wondershare Virbo Live
Many live streaming tools exist, but Wondershare Virbo Live provides more controls. Now, the thing is how to create a live stream room with this tool. For this, follow the given steps one by one to start live streaming with Virbo Live:
- Step 1. Visit the Official Site To Create a Stream Room
First,open theofficial website of Wondershare Virbo Live tool on your device. Navigate to the window and hit the “Create Stream Room Now” button. Upon doing that, it takes you inside the main interface of the tool.
Get Started Online Free Download
- Step 2. Advance To Create a Blank Livestream Room
Once you get to the tool’s home screen, select the “Create a Blank Livestream Room” option. Then, you can try different customization features to make your livestream room look stunning.
- Step 3. Customize Your Livestream Template and Background
After that, click on the “Template” tab to explore different templates. Choose a template that suits live streaming needs. Furthermore, open the “Background” tab from the same window to check exciting background options. You can select different backgrounds from variating categories in the same window.
- Step 4. Add Script or Use AI Script Generator
Then, you need to provide the script for translation or dubbing. Select the “Text” given in the left side section for this. It provides a text box to type or paste your script text. Choose the “AI Smart Script” option from the bottom left corner if you don’t have a script. Add prompts there, and it will generate your scripts instantly.
- Step 5. Select Creative AI Avatars According to Requirement
Select the “AI avatars” tab to unveil creative avatars. There is also a whole range of AI avatars to choose from. After selecting the one that suits your motive, you can preview your selected AI avatar before launching the stream.
- Step 6. Start Your Livestream With All Selections
After finalizing all the options, you canproceed to start your stream. Select the “Start livestream” option from the top right corner in the same window.
Conclusion
Conclusively, this article intends to provide information about rules and requirements for live streaming on Instagram. You also learned how to live stream to Instagram with an RTMP like OBS Studio. Tools like Wondershare Virbo Live simplify your live streams with AI integration. Also, you can make your broadcast exciting for viewers by using different interactive elements.
Mastering Facebook Live: Your Complete Guide to Successful Streaming
A lot of people consume Facebook Live content as it provides a fun experience for the audience. Today, Facebook Live is being displayed across all genres. From gaming, vlogging, and sports, to basically anything under the Sun, going live on Facebook has become a new trend.
However, even to this date, a lot of users are confused about how to livestream on Facebook. That is why we have created this guide so you can livestream on Facebook without any hassle.
Part 1: Easy-to-follow Step Guidance to Start Facebook Live
Facebook Live video is one of the most sought-after features of all time. Not only does it help creators connect with their audience but it lets them generate more revenue, ultimately bringing more money to their account.
Moreover, it is an awesome way to reach a broader audience and let people discover your content in real-time. A lot of people are confused about how to use Facebook Live because the methods to use it on the mobile app, the web, and Creator Studio are all different.
So, let’s talk about how to go live on Facebook. Before you start, you should understand that you can live stream to your page, group, profile, and event using the Facebook app or using a camera and streaming software.
01 How to go live on Facebook using a phone
As we have already discovered, you can go live on your Facebook page, group, profile, and event from anywhere in the world. The best way to go about life in the modern world is to use the Facebook app which is available on both Android and iOS.
Here is a complete guide on how to use Facebook Live streaming services on your mobile.
Step 1 Choosing where to go live (Personal Profile, Group, or Page)
The first step is choosing where you want to live. Ask yourself where are you trying to go live. Is it on your personal profile, a Facebook page that you own, or in some group? Navigate to wherever you want to go live.
Step 2 Going live
Let’s say that you want to go live on your personal Facebook profile. Then, you need to click on the Facebook app, and click on What’s on your mind? Select Live Video which will be an option available. Now, you will start to see that new features will appear and you will need to set details about your livestreams in the next step.
Step 3 Setting live stream details and going live
Now you will need to give Facebook access to your camera and microphone, add a description to your video, set effects of your liking, and adjust everything accordingly. You can also invite your friends to join and watch the live video. So set those options and click on Go Live.
Step 4 Finishing the live stream
Once you have completed the live stream, simply click the Finish button to end your broadcast. In just a couple of minutes, your livestream will be ready in the form of a video.
02 How to go live on Facebook using the web
When you use the web version of Facebook, you will be redirected to Live Producer, which is a tool that allows you to use higher-end production equipment and streaming software. This happens on both laptops and PCs.
If you are a Facebook live streamer and want to go live using the web, then follow these steps.
Step 1 Find the Live video option on Facebook
Firstly, you will need to be logged in to your Facebook account. Once you are logged in, at the top of the News Feed, click on the What’s on your mind section and click on the three dots action button. There, you will find Live Video which will ultimately redirect you to Live Producer. So click on it.
Step 2 Setting up livestream
Once you are on Facebook Live Producer, you can add your title, and description, choose the equipment, and set a lot of things right on your Facebook account. You can do this before the live stream starts which is great because you can start live in a professional manner.
Step 3 Start your live stream on Web
Once everything is good to go, simply click on Go Live and you will be able to share your story with the rest of the world. You can also end the live stream whenever you like.
Part 2: Selected Tool to Elevate Your Facebook Live Experience
If you want to take your Facebook streaming to the next level, then you should try Virbo Live . Virbo is an all-in-one AI platform that allows users to create high-quality content with 300+ voices and a plethora of powerful features.
Virbo Live aims to transform the live experience by adding AI into play and improving traditional Facebook live streaming. Using Virbo Live is simple. You need to create a live shopping room where you can create a room or simply select a template. Then, you can choose the AI models and background. You can also choose the text and the voice that you want to be played during the live stream. And lastly, you can interact with your audience in the most user-friendly way possible.
For Facebook live streaming, Virbo Live is one of the most amazing tools that is transforming traditional boring live shopping into an AI-driven shopping experience. Let’s discover some of the features related to Facebook Live.
Features of Virbo Live
- Cost-effective: When it comes to going live on Facebook using the traditional method, you will need a lot of equipment like a camera, mic, and more. With Virbo Live, you don’t need anything because everything is handled by AI.
- 24/7 broadcasting: The regular Facebook live stream can be interrupted but with Virbo Live, you get continuous 24/7 broadcasting without interruptions.
- Live shopping made it easier: Virbo Live makes it easier for brands to showcase their products in the most user-friendly way possible. You can have the AI describe everything as your product gets bought by the audience.
Part 3: FAQs about Facebook Live
1. How do you get to Facebook Live?
You get a live stream on Facebook by using the live streaming feature. To do that, you either need to have a PC, Android, or iOS device. If you are on PC, you can simply log in to Facebook Web. But on mobile devices, you need to have the Facebook app or the Creators app downloaded to go live.
2. Can you watch Facebook Live without an account?
Facebook live videos are public, meaning you can watch them on any device as long as you have the internet. Moreover, Facebook live videos don’t require an active Facebook account to be played as they are usually public.
3. Is Facebook Live stream free?
Yes, Facebook live streaming is 100% free, meaning you don’t have to pay a penny to use any of the features. However, if you use a third-party tool, then you might need to pay to get some features unlocked.
4. Is YouTube Live better than Facebook Live?
Both YouTube Live and Facebook Live are perfect for streaming. However, if your goal is monetization and making money, then using YouTube Live would be better. However, if you want to interact with your audience and make your community grow, then Facebook Live is the best choice.
Conclusion
Facebook streams are a fun and engaging way to interact with the audience. In this guide, we have covered a complete guide that you can follow to get live on your Facebook and reach a broader audience.
And if you want to take your Facebook live streaming to the next level, then a tool like Virbo AI will be perfect for businesses that want to bring in more revenue and reach a bigger audience.
A lot of people consume Facebook Live content as it provides a fun experience for the audience. Today, Facebook Live is being displayed across all genres. From gaming, vlogging, and sports, to basically anything under the Sun, going live on Facebook has become a new trend.
However, even to this date, a lot of users are confused about how to livestream on Facebook. That is why we have created this guide so you can livestream on Facebook without any hassle.
Part 1: Easy-to-follow Step Guidance to Start Facebook Live
Facebook Live video is one of the most sought-after features of all time. Not only does it help creators connect with their audience but it lets them generate more revenue, ultimately bringing more money to their account.
Moreover, it is an awesome way to reach a broader audience and let people discover your content in real-time. A lot of people are confused about how to use Facebook Live because the methods to use it on the mobile app, the web, and Creator Studio are all different.
So, let’s talk about how to go live on Facebook. Before you start, you should understand that you can live stream to your page, group, profile, and event using the Facebook app or using a camera and streaming software.
01 How to go live on Facebook using a phone
As we have already discovered, you can go live on your Facebook page, group, profile, and event from anywhere in the world. The best way to go about life in the modern world is to use the Facebook app which is available on both Android and iOS.
Here is a complete guide on how to use Facebook Live streaming services on your mobile.
Step 1 Choosing where to go live (Personal Profile, Group, or Page)
The first step is choosing where you want to live. Ask yourself where are you trying to go live. Is it on your personal profile, a Facebook page that you own, or in some group? Navigate to wherever you want to go live.
Step 2 Going live
Let’s say that you want to go live on your personal Facebook profile. Then, you need to click on the Facebook app, and click on What’s on your mind? Select Live Video which will be an option available. Now, you will start to see that new features will appear and you will need to set details about your livestreams in the next step.
Step 3 Setting live stream details and going live
Now you will need to give Facebook access to your camera and microphone, add a description to your video, set effects of your liking, and adjust everything accordingly. You can also invite your friends to join and watch the live video. So set those options and click on Go Live.
Step 4 Finishing the live stream
Once you have completed the live stream, simply click the Finish button to end your broadcast. In just a couple of minutes, your livestream will be ready in the form of a video.
02 How to go live on Facebook using the web
When you use the web version of Facebook, you will be redirected to Live Producer, which is a tool that allows you to use higher-end production equipment and streaming software. This happens on both laptops and PCs.
If you are a Facebook live streamer and want to go live using the web, then follow these steps.
Step 1 Find the Live video option on Facebook
Firstly, you will need to be logged in to your Facebook account. Once you are logged in, at the top of the News Feed, click on the What’s on your mind section and click on the three dots action button. There, you will find Live Video which will ultimately redirect you to Live Producer. So click on it.
Step 2 Setting up livestream
Once you are on Facebook Live Producer, you can add your title, and description, choose the equipment, and set a lot of things right on your Facebook account. You can do this before the live stream starts which is great because you can start live in a professional manner.
Step 3 Start your live stream on Web
Once everything is good to go, simply click on Go Live and you will be able to share your story with the rest of the world. You can also end the live stream whenever you like.
Part 2: Selected Tool to Elevate Your Facebook Live Experience
If you want to take your Facebook streaming to the next level, then you should try Virbo Live . Virbo is an all-in-one AI platform that allows users to create high-quality content with 300+ voices and a plethora of powerful features.
Virbo Live aims to transform the live experience by adding AI into play and improving traditional Facebook live streaming. Using Virbo Live is simple. You need to create a live shopping room where you can create a room or simply select a template. Then, you can choose the AI models and background. You can also choose the text and the voice that you want to be played during the live stream. And lastly, you can interact with your audience in the most user-friendly way possible.
For Facebook live streaming, Virbo Live is one of the most amazing tools that is transforming traditional boring live shopping into an AI-driven shopping experience. Let’s discover some of the features related to Facebook Live.
Features of Virbo Live
- Cost-effective: When it comes to going live on Facebook using the traditional method, you will need a lot of equipment like a camera, mic, and more. With Virbo Live, you don’t need anything because everything is handled by AI.
- 24/7 broadcasting: The regular Facebook live stream can be interrupted but with Virbo Live, you get continuous 24/7 broadcasting without interruptions.
- Live shopping made it easier: Virbo Live makes it easier for brands to showcase their products in the most user-friendly way possible. You can have the AI describe everything as your product gets bought by the audience.
Part 3: FAQs about Facebook Live
1. How do you get to Facebook Live?
You get a live stream on Facebook by using the live streaming feature. To do that, you either need to have a PC, Android, or iOS device. If you are on PC, you can simply log in to Facebook Web. But on mobile devices, you need to have the Facebook app or the Creators app downloaded to go live.
2. Can you watch Facebook Live without an account?
Facebook live videos are public, meaning you can watch them on any device as long as you have the internet. Moreover, Facebook live videos don’t require an active Facebook account to be played as they are usually public.
3. Is Facebook Live stream free?
Yes, Facebook live streaming is 100% free, meaning you don’t have to pay a penny to use any of the features. However, if you use a third-party tool, then you might need to pay to get some features unlocked.
4. Is YouTube Live better than Facebook Live?
Both YouTube Live and Facebook Live are perfect for streaming. However, if your goal is monetization and making money, then using YouTube Live would be better. However, if you want to interact with your audience and make your community grow, then Facebook Live is the best choice.
Conclusion
Facebook streams are a fun and engaging way to interact with the audience. In this guide, we have covered a complete guide that you can follow to get live on your Facebook and reach a broader audience.
And if you want to take your Facebook live streaming to the next level, then a tool like Virbo AI will be perfect for businesses that want to bring in more revenue and reach a bigger audience.
Transform YouTube Live with These Must-Know Secrets
YouTube Live streams have become popular over the years. From gaming, vlogging, and gambling to some other niches, creators are earning millions of dollars from all over the world. It has come to a point where people do not prefer YouTube Live more than Twitch, which is such an interesting thing because Twitch used to be at the forefront of all streaming.
So, if you want to transform your YouTube streaming journey from zero to hero, here are some must-know secrets that you should know.
Part 1: Must-Know Secrets to YouTube Live
1. Select AI-powered streaming tools to ease the workload
We live in an AI-centric world with YouTube automation coming into play. A lot of YouTubers nowadays go to the automation path since it gives them a positive return on their investment. Let’s say that you are going to start your explainer YouTube channel or an eCommerce-related one.
In that case, you should leverage Virbo Live, which is a cost-effective and multilingual AI avatar tool. You can create explainer videos, host live shopping sessions, and do seamless AI streaming with vTubers and avatars.
Virbo Live makes YouTube video streaming easier, effective and saves you a lot of time and money at the same time. Here are some of the Virbo features that help you upscale your YouTube live streams to become successful streamers.
Virbo Live Features
- Cloud-based operations
Nowadays, it is all about speed and efficiency. While Virbo Live has a Windows version that you can download, if you want to save time and get your AI-streaming career started, you can just use it on the web.
You can access the tool right from your browser, manage your product, and enjoy the flexibility that the cloud provides.
- Compatibility with major platforms
But Virbo Live goes beyond YouTube.It supports all major social media platforms like YouTube, Facebook, Instagram, TikTok, Linkedin In, and more. In other words, you can leverage Virbo Live to stream on various social media platforms.
- Interaction through text
One of the best features of Virbo Live is that it allows you to use real-time text so the AI can read whatever you time on the spot. This makes it easier for you to interact with your audience while going live.
Enter any text into the box and the AI avatar will generate the words of your choice. You can also choose which language you want the avatar to be in along with the voices that you want to be displayed.
- Realistic AI-driven avatars
Virbo Live improves engagement by providing you with AI streamers or Vtubers that can perfectly mimic human movements. You get avatars of various ethnicities, poses, attires, and accents, giving you all the diverse options for your YouTube video stream.
2. Discuss hot topics your audience wants to talk about
If you are a new creator who is looking to make his mark as a successful streamer, then you should capitalize on what already seems to be working. Most creators make this fatal mistake when they try to invent something new, earlier in their streaming career.
However, you need to have a loyal audience in order to do so. People use YouTube to get information or some sort of entertainment. Whether you are a new creator or someone who already has a set audience, your main focus should be to discuss hot topics or play trending games to get views faster and efficiently.
To make it easier for you, let’s say that a new game rolls out. By discussing the game or playing the game on live stream, you are going to attract the right audience according to your YouTube channel and gain followers instead of being clueless.
3. Ranking live videos
Yes! It is possible to rank videos on the go as you go live. By doing YouTube research, you can leverage different keywords and rank for them as you go online. Most people make evergreen videos and put pre-recorded ones but compared to them, the live world is still small.
That is exactly your ticket to success. First, you need to understand the problems that your audience has. How can you solve them? What concerns do they have on a particular topic? Then, you need to go live, add the right description, choose tags, and talk about that particular topic to gain traction from people all over the world.
It seems like YouTube also pushes live content which means live creators have an edge compared to the ones that don’t go live.
4. Building a community
With other tips on the list, you must be vary of how important your audience is especially when it comes to YouTube Live. The third secret and one of the most important YouTube streaming guidelines is building a community.
As you build your live community, you will have audience retention, meaning more people will come to you whenever you go live. You need to understand your audience deeply, what time you get the most viewers, and what interests your audience.
Once you do that, you also need to talk to them as they come live. Build deep connections with your viewers and you will see a huge increase in your subscribers and overall viewer count.
5. Promote your broadcast
We live in an attention economy where hype is everything. If you look at some of the biggest live streamers, they create so much hype that people from all over the web would be curious enough to leave what they are doing and watch their streams. There are two main aspects to it.
First, you need to create hype and secondly, you need to use social media the right way. Most successful streamers use Discord and then use their servers to recommend live streams before they even start it.
But what’s unique about this approach is that they have the time to create hype. You should tease some exciting content about the livestream and then people will be more interested in joining your podcasts.
6. Collaboration
Once you grow a little bit, you can collaborate with other streamers to join two audiences together. If you look closely, we have multiple streamers connecting with each other and having fun together. For example, Fouseytube sometimes connects with Sneako and both of them then go to N3on to make the biggest live stream in the history of social media.
When you collaborate with someone and entertain the audience in a way that they want to be, You need to not only build a community of people but also collaborate with other streamers which will open new aspects of your streaming journey.
Part 2: Common Problems & Solutions of YouTube Live
YouTube Live can have a plethora of problems like engagement issues, user-interaction issues, stream not starting, and some other technical issues. However, most of these problems have solutions which we are going to cover in this part.
But if you want a complete AI Live Streamer guide, then you should check out Virbo Live Stream User Guide as it moves you through every step and provides a complete guideline of steps to follow to have the perfect stream up and running.
1. Stream not starting
One of the most common problems with YouTube Live is streams not starting. Imagine you have an audience of people waiting but the stream just does not start. It can be unresponsive, which is a common issue with YouTube Live.
Here’s what you can do to fix the issue. Firstly, you need to verify your account and wait for 24 hours for this issue to be fixed. It is because new channels need this type of verification to allow you to start streaming.
However, if that still doesn’t fix the issue, you should try restarting your streaming service and computer. After a good reset, you can start streaming again and it should get you up and running.
2. Poor video and audio quality
We all know many online streams have poor video and audio quality. It can be due to a bad internet connection, and if you are streaming from your cellular data, then it can be inconsistent at times, making your viewers angry with the poor video and audio quality.
Choose a lower-resolution setting in your streaming software. Close unnecessary background applications consuming bandwidth. You can also consider investing in a better internet connection. For audio quality, try to invest in a nice microphone as audio quality can make a day and night difference.
3. Laggy stream
Similar to poor video and audio, a laggy stream can occur due to a bad internet connection. Most streamers have a plethora of applications opened in the background that all take some level of internet.
Consider Steam for example. Applications like Steam will take a big chunk of your internet whenever they are running in the background. If you are suffering from a laggy stream, try to minimize the background applications and close them if unneeded.
4. Lack of interaction on stream
A lot of people suffer from a lack of interaction even if they have slowly started to build a respectable viewer count. So, what should you do in that situation? Actively engage with viewers by responding to comments, asking questions, and running polls/contests.
Encourage viewers to interact with each other. Invite guests or co-hosts to add diverse perspectives. You should always be trying something new that would excite the viewers into taking part.
Conclusion
YouTube Live is one of the best ways for creators to grow their brands. Whether it is using AI avatars with Virbo or doing real streams, we have discussed some of the best ways you can grow your YouTube Live.
YouTube Live streams have become popular over the years. From gaming, vlogging, and gambling to some other niches, creators are earning millions of dollars from all over the world. It has come to a point where people do not prefer YouTube Live more than Twitch, which is such an interesting thing because Twitch used to be at the forefront of all streaming.
So, if you want to transform your YouTube streaming journey from zero to hero, here are some must-know secrets that you should know.
Part 1: Must-Know Secrets to YouTube Live
1. Select AI-powered streaming tools to ease the workload
We live in an AI-centric world with YouTube automation coming into play. A lot of YouTubers nowadays go to the automation path since it gives them a positive return on their investment. Let’s say that you are going to start your explainer YouTube channel or an eCommerce-related one.
In that case, you should leverage Virbo Live, which is a cost-effective and multilingual AI avatar tool. You can create explainer videos, host live shopping sessions, and do seamless AI streaming with vTubers and avatars.
Virbo Live makes YouTube video streaming easier, effective and saves you a lot of time and money at the same time. Here are some of the Virbo features that help you upscale your YouTube live streams to become successful streamers.
Virbo Live Features
- Cloud-based operations
Nowadays, it is all about speed and efficiency. While Virbo Live has a Windows version that you can download, if you want to save time and get your AI-streaming career started, you can just use it on the web.
You can access the tool right from your browser, manage your product, and enjoy the flexibility that the cloud provides.
- Compatibility with major platforms
But Virbo Live goes beyond YouTube.It supports all major social media platforms like YouTube, Facebook, Instagram, TikTok, Linkedin In, and more. In other words, you can leverage Virbo Live to stream on various social media platforms.
- Interaction through text
One of the best features of Virbo Live is that it allows you to use real-time text so the AI can read whatever you time on the spot. This makes it easier for you to interact with your audience while going live.
Enter any text into the box and the AI avatar will generate the words of your choice. You can also choose which language you want the avatar to be in along with the voices that you want to be displayed.
- Realistic AI-driven avatars
Virbo Live improves engagement by providing you with AI streamers or Vtubers that can perfectly mimic human movements. You get avatars of various ethnicities, poses, attires, and accents, giving you all the diverse options for your YouTube video stream.
2. Discuss hot topics your audience wants to talk about
If you are a new creator who is looking to make his mark as a successful streamer, then you should capitalize on what already seems to be working. Most creators make this fatal mistake when they try to invent something new, earlier in their streaming career.
However, you need to have a loyal audience in order to do so. People use YouTube to get information or some sort of entertainment. Whether you are a new creator or someone who already has a set audience, your main focus should be to discuss hot topics or play trending games to get views faster and efficiently.
To make it easier for you, let’s say that a new game rolls out. By discussing the game or playing the game on live stream, you are going to attract the right audience according to your YouTube channel and gain followers instead of being clueless.
3. Ranking live videos
Yes! It is possible to rank videos on the go as you go live. By doing YouTube research, you can leverage different keywords and rank for them as you go online. Most people make evergreen videos and put pre-recorded ones but compared to them, the live world is still small.
That is exactly your ticket to success. First, you need to understand the problems that your audience has. How can you solve them? What concerns do they have on a particular topic? Then, you need to go live, add the right description, choose tags, and talk about that particular topic to gain traction from people all over the world.
It seems like YouTube also pushes live content which means live creators have an edge compared to the ones that don’t go live.
4. Building a community
With other tips on the list, you must be vary of how important your audience is especially when it comes to YouTube Live. The third secret and one of the most important YouTube streaming guidelines is building a community.
As you build your live community, you will have audience retention, meaning more people will come to you whenever you go live. You need to understand your audience deeply, what time you get the most viewers, and what interests your audience.
Once you do that, you also need to talk to them as they come live. Build deep connections with your viewers and you will see a huge increase in your subscribers and overall viewer count.
5. Promote your broadcast
We live in an attention economy where hype is everything. If you look at some of the biggest live streamers, they create so much hype that people from all over the web would be curious enough to leave what they are doing and watch their streams. There are two main aspects to it.
First, you need to create hype and secondly, you need to use social media the right way. Most successful streamers use Discord and then use their servers to recommend live streams before they even start it.
But what’s unique about this approach is that they have the time to create hype. You should tease some exciting content about the livestream and then people will be more interested in joining your podcasts.
6. Collaboration
Once you grow a little bit, you can collaborate with other streamers to join two audiences together. If you look closely, we have multiple streamers connecting with each other and having fun together. For example, Fouseytube sometimes connects with Sneako and both of them then go to N3on to make the biggest live stream in the history of social media.
When you collaborate with someone and entertain the audience in a way that they want to be, You need to not only build a community of people but also collaborate with other streamers which will open new aspects of your streaming journey.
Part 2: Common Problems & Solutions of YouTube Live
YouTube Live can have a plethora of problems like engagement issues, user-interaction issues, stream not starting, and some other technical issues. However, most of these problems have solutions which we are going to cover in this part.
But if you want a complete AI Live Streamer guide, then you should check out Virbo Live Stream User Guide as it moves you through every step and provides a complete guideline of steps to follow to have the perfect stream up and running.
1. Stream not starting
One of the most common problems with YouTube Live is streams not starting. Imagine you have an audience of people waiting but the stream just does not start. It can be unresponsive, which is a common issue with YouTube Live.
Here’s what you can do to fix the issue. Firstly, you need to verify your account and wait for 24 hours for this issue to be fixed. It is because new channels need this type of verification to allow you to start streaming.
However, if that still doesn’t fix the issue, you should try restarting your streaming service and computer. After a good reset, you can start streaming again and it should get you up and running.
2. Poor video and audio quality
We all know many online streams have poor video and audio quality. It can be due to a bad internet connection, and if you are streaming from your cellular data, then it can be inconsistent at times, making your viewers angry with the poor video and audio quality.
Choose a lower-resolution setting in your streaming software. Close unnecessary background applications consuming bandwidth. You can also consider investing in a better internet connection. For audio quality, try to invest in a nice microphone as audio quality can make a day and night difference.
3. Laggy stream
Similar to poor video and audio, a laggy stream can occur due to a bad internet connection. Most streamers have a plethora of applications opened in the background that all take some level of internet.
Consider Steam for example. Applications like Steam will take a big chunk of your internet whenever they are running in the background. If you are suffering from a laggy stream, try to minimize the background applications and close them if unneeded.
4. Lack of interaction on stream
A lot of people suffer from a lack of interaction even if they have slowly started to build a respectable viewer count. So, what should you do in that situation? Actively engage with viewers by responding to comments, asking questions, and running polls/contests.
Encourage viewers to interact with each other. Invite guests or co-hosts to add diverse perspectives. You should always be trying something new that would excite the viewers into taking part.
Conclusion
YouTube Live is one of the best ways for creators to grow their brands. Whether it is using AI avatars with Virbo or doing real streams, we have discussed some of the best ways you can grow your YouTube Live.
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- Title: New Becoming a Pro in TikTok Live Shopping Your Complete Guide for 2024
- Author: Jeff
- Created at : 2024-11-07 00:05:33
- Updated at : 2024-11-13 22:52:06
- Link: https://ai-live-streaming.techidaily.com/new-becoming-a-pro-in-tiktok-live-shopping-your-complete-guide-for-2024/
- License: This work is licensed under CC BY-NC-SA 4.0.