New Amazon Live for Beginners Features, Pro Tips & Future Trends for 2024

New Amazon Live for Beginners Features, Pro Tips & Future Trends for 2024

Jeff Lv8

Going live on Amazon is a great way to drive sales and traffic to your product. The platforms work in a similar way to other livestreaming services including Facebook and Taobao. Sellers can use Amazon Live streaming to drive trading and brand awareness of their products. In this article, we explore the Amazon Live streaming shopping experience including the key features and pro tips.

Part 1: Live on Amazon: A Game-Changer for Sellers

Amazon has been hosting many live streams where sellers promote a wide range of products. With Amazon Live Events, thousands of creators and influencers sell products and demonstrate how they work. This type of livestream shopping is an effective marketing strategy. It allows a personable host to demonstrate products while shoppers talk about their experience and ask any burning questions.

01 What is Amazon Live Streaming?

Amazon Live Streaming is an interactive fee that allows brands to show live videos for their products. You can introduce your brands to the audience and demonstrate how products work. With Amazon Live, sellers highlight their product listings and create banners for customers using product promotions on a carousel below each live video. On the other hand, customers interact with the live video by asking questions in the comment sections or chatting with hosts.

amazon live

02 Who Can Benefit from Amazon Live?

Amazon Live streaming sales focus on the desires of the shoppers to know more about a product. It is also based on the tendency of online shoppers to impulse buy. By providing instant answers to shoppers, sellers can minimize the guesswork and boost sales.

  1. Shoppers: Discover new products and see them in demonstrated action before making a purchase. They can also ask questions in real time and get additional information.
  2. Seller and Brands: Increased product awareness and sales with the potential for building brand image.
  3. Influencers: A new income stream and access to a wider audience while building relationships with brands.
  4. Fans of Influencers: Get to know their favorite personalities better and get exclusive deals or discounts from their recommendations.
  5. Anyone Seeking Entertainment: Amazon Livestream can be a source of entertainment with DIY projects and demonstrations.

03 Is Amazon Live Streaming Right for You?

Amazon Live is an effective tool for starting a major sale or increasing the overall awareness of your product. The program streams live videos on the Amazon Live homepage to your brand’s product details pages giving you more exposure. You can speak about your products or simply demonstrate how they work. This makes Amazon Live a highly engaging promotional tool that sellers and influencers can use to drive more informed shoppers to buy their products, Here are some pros and cons of using Amazon Sale live streaming:

Pros

  • A free live-streaming platform for sellers
  • Offers creative tools and resources to effectively promote your products
  • Amazon Live selling is a small part of the growing market and offers the opportunity for brands to scale

Cons

  • Low consumer engagement rates with low-quality videos
  • You will still need a creative team with resources to represent your brand well
  • Amazon Live is still a fledging service and does not offer influencer marketing nor have its own place on Amazon’s website navigation yet

Part 2: Step Guidance: Getting Started with Amazon Live

To create a livestream on Amazon, you need to be a U.S. Professional Seller either registered as a U.S. Vendor or in the Amazon Brand Registry. Sellers who meet the requirements can create their livestreams through the Amazon Live Creator mobile app.

amazon live creator app

With Amazon streaming live service, you can record Livestream in advance and schedule them to go up at a later date or go Live in real-time. This will usually depend on your goals and the kind of interaction you want with your audience. In any case, Amazon recommends the use of an external camera and a video encounter instead of your mobile phone to ensure quality video. Although you can use either, an external camera gives you an edge in terms of quality. Let’s have a look at a detailed step-by-step guide to getting started with Amazon Live:

Step 1 Create an Amazon Live Account

Download the Amazon Live Creator app from the Apps Store. The app is currently only available for iOS and will work on iPhone or iPad. Sign into your Seller, Influencer, or Vendor account and create a Live Account.

amazon live log in

Step 2 Enter Details of your Product or Brand

Choose your brand and enter the desired profile name. Edit your profile the way you like to be a true representation of your brand.

brand information

Step 3 Add Products to Your Livestream

Choose the products you want to add to your livestream. These are the products that you want to promote and use to engage with your viewers.

products

Step 4 Set Up Your Amazon Livestream

With the product added, you are ready to set up your live stream. Take some time in the practice mode to familiarize yourself with the platform, and prepare your talking points. Also, come up with responses to possible customer questions and any other important information. Although Amazon Live is free, you can also consider using Amazon advertising to reach a wider audience.

amazon livestream setup

Step 5 Go Live

Once everything is ready, enter your stream time and start time. You can view your analytics from the homepage and see how well the live stream is performing.

amazon live analytics

Once published, Amazon Live events can be found on the Amazon.com/Live page . They are also discoverable in Amazon stores, product detail pages, and the Amazon mobile app under “Amazon Live.” A well-presented Amazon Live stream will:

  • Build a community by communicating and engaging with consumers
  • Entice viewers to take action
  • Reduce pre-purchase support requests, such as live chat
  • Generate sales
  • Lower returns by providing essential details and answers

As artificial intelligence continues to touch every aspect of life, brands can leverage this technology to offer more personalized content to their audience. Virbo Live offers you an ultimate AI streamer experience where you can host live shopping with an AI streamer. Instead of creating content from scratch, choose an AI streamer to interact with your audience, saving the time and cost of hiring a human streamer. Embark on this transformative streaming journey, and keep your audience engaged even without your direct involvement.

virbo live

01 Leveraging Virbo AI streaming for sales and shopping

Virbo Live offers you access to multi-lingual AI-driven avatars or Vtubers that will sell your products and interact with your viewers in real time. The AI-powered avatars can provide more information about your products and answer questions from your viewers. By automating the streaming process, you can transform your viewers’ experience while boosting your revenue.

As Amazon Live becomes more popular among sellers and buyers, any solution that would make the work of sellers easier is worth exploring. Virbo Live offers you an excellent solution to live stream your products without the heavy budget of hiring a creative team. You only need to select an Avatar of your choice, generate a script, and allow the avatar to do the rest.

02 Simplified workflow and better viewer experience with Virbo Live

Virbo Live offers you a simplified workflow for a better viewer experience by creating a realistic and seamless interaction with the audience. Although the avatars are AI-powered, they can interact freely with the audience, ensuring they have perfect information before making a purchase. Some of the features that make Virbo Live such a powerful tool include:

  1. Realistic AI-driven Avatars: Interact with and keep your viewers engaged by mimicking natural movements perfectly.
  2. AI Live Shopping Script Generation: Automatically generate a script for your AI streamer by adding details about your product
  3. Multiple Languages and Accents: Automatically translate your script to desired a language and integrate the right accent for your viewers
  4. Customizable Q&A Repository: Create a personalized Q&A database so that your AI streamer can connect with your viewers better and offer realistic solutions
  5. Interaction Through Text: Trigger your AI streamer to automatically speak your text and engage with the viewers

Conclusion

Amazon Live lets sellers and influencers promote products through live streaming. Get started easily, interact with your audience, and showcase your products. Try Virbo Live ‘s AI streamers for a cost-effective and efficient alternative.

Going live on Amazon is a great way to drive sales and traffic to your product. The platforms work in a similar way to other livestreaming services including Facebook and Taobao. Sellers can use Amazon Live streaming to drive trading and brand awareness of their products. In this article, we explore the Amazon Live streaming shopping experience including the key features and pro tips.

Part 1: Live on Amazon: A Game-Changer for Sellers

Amazon has been hosting many live streams where sellers promote a wide range of products. With Amazon Live Events, thousands of creators and influencers sell products and demonstrate how they work. This type of livestream shopping is an effective marketing strategy. It allows a personable host to demonstrate products while shoppers talk about their experience and ask any burning questions.

01 What is Amazon Live Streaming?

Amazon Live Streaming is an interactive fee that allows brands to show live videos for their products. You can introduce your brands to the audience and demonstrate how products work. With Amazon Live, sellers highlight their product listings and create banners for customers using product promotions on a carousel below each live video. On the other hand, customers interact with the live video by asking questions in the comment sections or chatting with hosts.

amazon live

02 Who Can Benefit from Amazon Live?

Amazon Live streaming sales focus on the desires of the shoppers to know more about a product. It is also based on the tendency of online shoppers to impulse buy. By providing instant answers to shoppers, sellers can minimize the guesswork and boost sales.

  1. Shoppers: Discover new products and see them in demonstrated action before making a purchase. They can also ask questions in real time and get additional information.
  2. Seller and Brands: Increased product awareness and sales with the potential for building brand image.
  3. Influencers: A new income stream and access to a wider audience while building relationships with brands.
  4. Fans of Influencers: Get to know their favorite personalities better and get exclusive deals or discounts from their recommendations.
  5. Anyone Seeking Entertainment: Amazon Livestream can be a source of entertainment with DIY projects and demonstrations.

03 Is Amazon Live Streaming Right for You?

Amazon Live is an effective tool for starting a major sale or increasing the overall awareness of your product. The program streams live videos on the Amazon Live homepage to your brand’s product details pages giving you more exposure. You can speak about your products or simply demonstrate how they work. This makes Amazon Live a highly engaging promotional tool that sellers and influencers can use to drive more informed shoppers to buy their products, Here are some pros and cons of using Amazon Sale live streaming:

Pros

  • A free live-streaming platform for sellers
  • Offers creative tools and resources to effectively promote your products
  • Amazon Live selling is a small part of the growing market and offers the opportunity for brands to scale

Cons

  • Low consumer engagement rates with low-quality videos
  • You will still need a creative team with resources to represent your brand well
  • Amazon Live is still a fledging service and does not offer influencer marketing nor have its own place on Amazon’s website navigation yet

Part 2: Step Guidance: Getting Started with Amazon Live

To create a livestream on Amazon, you need to be a U.S. Professional Seller either registered as a U.S. Vendor or in the Amazon Brand Registry. Sellers who meet the requirements can create their livestreams through the Amazon Live Creator mobile app.

amazon live creator app

With Amazon streaming live service, you can record Livestream in advance and schedule them to go up at a later date or go Live in real-time. This will usually depend on your goals and the kind of interaction you want with your audience. In any case, Amazon recommends the use of an external camera and a video encounter instead of your mobile phone to ensure quality video. Although you can use either, an external camera gives you an edge in terms of quality. Let’s have a look at a detailed step-by-step guide to getting started with Amazon Live:

Step 1 Create an Amazon Live Account

Download the Amazon Live Creator app from the Apps Store. The app is currently only available for iOS and will work on iPhone or iPad. Sign into your Seller, Influencer, or Vendor account and create a Live Account.

amazon live log in

Step 2 Enter Details of your Product or Brand

Choose your brand and enter the desired profile name. Edit your profile the way you like to be a true representation of your brand.

brand information

Step 3 Add Products to Your Livestream

Choose the products you want to add to your livestream. These are the products that you want to promote and use to engage with your viewers.

products

Step 4 Set Up Your Amazon Livestream

With the product added, you are ready to set up your live stream. Take some time in the practice mode to familiarize yourself with the platform, and prepare your talking points. Also, come up with responses to possible customer questions and any other important information. Although Amazon Live is free, you can also consider using Amazon advertising to reach a wider audience.

amazon livestream setup

Step 5 Go Live

Once everything is ready, enter your stream time and start time. You can view your analytics from the homepage and see how well the live stream is performing.

amazon live analytics

Once published, Amazon Live events can be found on the Amazon.com/Live page . They are also discoverable in Amazon stores, product detail pages, and the Amazon mobile app under “Amazon Live.” A well-presented Amazon Live stream will:

  • Build a community by communicating and engaging with consumers
  • Entice viewers to take action
  • Reduce pre-purchase support requests, such as live chat
  • Generate sales
  • Lower returns by providing essential details and answers

As artificial intelligence continues to touch every aspect of life, brands can leverage this technology to offer more personalized content to their audience. Virbo Live offers you an ultimate AI streamer experience where you can host live shopping with an AI streamer. Instead of creating content from scratch, choose an AI streamer to interact with your audience, saving the time and cost of hiring a human streamer. Embark on this transformative streaming journey, and keep your audience engaged even without your direct involvement.

virbo live

01 Leveraging Virbo AI streaming for sales and shopping

Virbo Live offers you access to multi-lingual AI-driven avatars or Vtubers that will sell your products and interact with your viewers in real time. The AI-powered avatars can provide more information about your products and answer questions from your viewers. By automating the streaming process, you can transform your viewers’ experience while boosting your revenue.

As Amazon Live becomes more popular among sellers and buyers, any solution that would make the work of sellers easier is worth exploring. Virbo Live offers you an excellent solution to live stream your products without the heavy budget of hiring a creative team. You only need to select an Avatar of your choice, generate a script, and allow the avatar to do the rest.

02 Simplified workflow and better viewer experience with Virbo Live

Virbo Live offers you a simplified workflow for a better viewer experience by creating a realistic and seamless interaction with the audience. Although the avatars are AI-powered, they can interact freely with the audience, ensuring they have perfect information before making a purchase. Some of the features that make Virbo Live such a powerful tool include:

  1. Realistic AI-driven Avatars: Interact with and keep your viewers engaged by mimicking natural movements perfectly.
  2. AI Live Shopping Script Generation: Automatically generate a script for your AI streamer by adding details about your product
  3. Multiple Languages and Accents: Automatically translate your script to desired a language and integrate the right accent for your viewers
  4. Customizable Q&A Repository: Create a personalized Q&A database so that your AI streamer can connect with your viewers better and offer realistic solutions
  5. Interaction Through Text: Trigger your AI streamer to automatically speak your text and engage with the viewers

Conclusion

Amazon Live lets sellers and influencers promote products through live streaming. Get started easily, interact with your audience, and showcase your products. Try Virbo Live ‘s AI streamers for a cost-effective and efficient alternative.

Top 10 Streaming Services Worth a Try

Gone are the days of flipping through endless channels. Today, people are ditching cable and traditional TV in favor of streaming services, where the content you crave is just a click away. These are great for TV show fanatics or sports enthusiasts. Of course, there’s a streaming service out there tailored to your needs.

Many of these services offer free trials, so you can explore before you commit. In this article, you’ll be guided through the free streaming services available today and those with subscription models (as of Feb 27, 2024) that are indeed worth it. It will highlight their unique offerings and help you find the perfect fit for your entertainment needs.

streaming service on phone watching

Part 1. The 10 Best Streaming Video Services

With diverse platforms catering to every taste and budget, choosing the right one can feel overwhelming. But worry not, fellow explorer! This part will unveil the best web streaming services offering unique strengths and features. Get ready to unlock a world of curated content and personalized recommendations, from Hollywood blockbusters to cult classics, binge-worthy shows, and live sports.

Free Streaming Services

First off, here are the free streaming services available today. You can access them scot-free, with the caveat that you must go through advertisements. Don’t worry; these sites offer minimal advertisements, so you can enjoy your shows or streams without pesky ads appearing occasionally.

Tubi

Tubi is a haven for budget-conscious viewers, offering a massive library of free movies and TV shows. Dive into classic comedies, cult favorites, and hidden gems across various genres. While focusing on older content, some recent releases are sprinkled in. Be prepared for frequent ad breaks, but for the price (free!), it’s a fair trade-off.

tubi interface

Peacock

Peacock offers a two-tiered approach. The free tier gives you everything, including movies, shows, popular NBCUniversal titles, news, and sports – but with ads. But the real treasure lies in the Premium subscription ($6 or $12/month). Here, you’ll unlock a vast content library, such as live TV channels. So, consider upgrading for a more comprehensive selection and an ad-free experience.

peacock interface

Crackle

If you’re a fan of Sony Pictures Entertainment, Crackle is your free portal to their content. However, you can also find other shows that you’ll surely love. While the library is smaller than Tubi and Peacock, it’s an excellent option for Sony enthusiasts. Remember, you’ll encounter ads along the way.

crackle interface

Premium Streaming Services

This list will present premium streaming services, meaning the rest of their libraries are not forever accessible with a free plan. Some might offer free trials, but those primarily last for 7 or 30 days – depending on the service.

Disney+

Are you craving a magical escape? Disney+ is your portal to the beloved worlds of Disney, Pixar, Marvel, Star Wars, and National Geographic. Enjoy exclusive originals, timeless classics, animated favorites, and captivating documentaries. Perfect for families and those young at heart seeking a sprinkle of pixie dust.

  • **Prices:**Monthly: $13.99; Yearly: $139.99.
  • **Free Trial:**None currently offered.

Disney+ interface

Netflix

Are you looking for a repository of diverse content? Netflix boasts an expansive library of movies, TV shows, documentaries, and stand-up comedy, including award-winning originals like Stranger Things and The Crown. Dive into the unknown, revisit old favorites, or explore hidden gems – Netflix has something for everyone (and every mood).

  • **Prices:**Basic Plan: $15.49/month. Other plans with higher streaming quality and screen options are available.
  • **Free Trial:**None currently offered.

netflix interface

Prime Video

Already an Amazon Prime member? Unlock even more entertainment with Prime Video. Enjoy movies, TV shows, critically acclaimed originals like The Boys and The Marvelous Mrs. Maisel, and access to select content for free. It’s the perfect add-on for Prime users who want to expand their horizons without breaking the bank.

  • Prices: $8.99/month (standalone), $15/month (full Prime membership). Yearly plan available for full Prime membership.
  • **Free Trial:**One-month free trial available.

prime video login

YouTube TV

Ready to cut the cord but still crave live TV? YouTube TV offers over 100 channels, including sports, news, and entertainment, all streamed live. Plus, enjoy cloud DVR storage and the ability to stream on multiple devices. Free yourself from cable bills and embrace the flexibility of live TV streaming.

  • Prices:$72.99/month, $62.99 for the first three months.
  • **Free Trial:**A free trial is available for new subscribers.

youtube tv intro page

Hulu

Are you seeking a mix of popular shows and original productions? Hulu has you covered with an extensive library of movies and TV shows, including acclaimed originals like The Handmaid’s Tale and Only Murders in the Building. Are you craving live TV too? Add it on for an all-in-one entertainment experience. You can also avail of an all-in-one plan with Disney Plus.

  • **Prices:**Starts at $7.99/month (with ads), $12.99/month (ad-free). Live TV add-on available.
  • **Free Trial:**Available for new subscribers.

peacock interface

HBO Max

Yearning for high-quality, award-winning content? HBO Max is your haven. Dive into HBO originals like Game of Thrones, Succession, and Euphoria, alongside Warner Bros. movies and TV shows, DC Comics gems, and Studio Ghibli masterpieces. Treat yourself to a premium entertainment experience.

  • **Prices:**With Ads: $9.99/month, Ad-Free: $15.99/month, Ultimate Ad-Free:$19.99/month. Yearly plans are available for all tiers.
  • **Free Trial:**None currently offered.

hbo max interface

Apple TV+

Apple device user and craving original content? Apple TV+ offers exclusive shows like Ted Lasso and Severance alongside select movies and documentaries. Enjoy a seamless viewing experience on your Apple devices and discover captivating stories from Apple Studios.

  • Prices:$9.99/month.
  • **Free Trial:**Seven-day free trial available.

apple tv interface

Part 2. Bonus: How To Start a 24/7 On-Demand Live Stream

In today’s digital age, web streaming services have become the go-to source for entertainment and information. Services like Netflix, Hulu, and YouTube have revolutionized how we consume content, offering vast libraries accessible anytime, anywhere. This on-demand approach empowers viewers to watch what they want, when they want, eliminating the constraints of traditional scheduled programming.

However, what about live streaming? While it offers the thrill of real-time interaction and engagement, viewers are often limited by time zones and broadcast schedules. This can restrict your reach and prevent potential viewers from experiencing your content. That’s where innovative tools like Virbo Live come in, bridging the gap between on-demand convenience and live interaction.

Introducing Virbo Live: Your 24/7 Streaming Solution

Wondershare Virbo Live is a powerful live-streaming tool that empowers you to create continuous, on-demand live streams, even when you’re not physically present. Leveraging the magic of artificial intelligence (AI), Virbo Live generates realistic and engaging content that keeps your audience entertained around the clock.

virbo interfaces

Get Started Online Free Download

Imagine having a virtual host interacting with viewers, answering questions, and even conducting interviews, all while you’re away from the camera. Here are Virbo’s key features:

  • **Seamless compatibility.**Virbo works across various operating systems, so you don’t have to worry about compatibility issues. Plus, a single premium account lets you manage your live streams on multiple devices, giving you ultimate flexibility.
  • **Diverse AI avatars.**Forget the green screen! Virbo Live offers a staggering 150+ AI Avatars to choose from. They can seamlessly step in as your virtual co-hosts, presenters, or even play the role of a captivating YouTuber. Customize them based on age, style, and ethnicity to create a persona that resonates with your audience.
  • Ready-made content library. Virbo Live equips you with 180+ video templates to jumpstart your live streams. These professionally designed templates cover various themes and styles, saving you precious time and effort. Plus, royalty-free music is included to add the perfect soundtrack to your content.
  • **Engaging AI voices.**Virbo Live boasts an impressive 120 AI Voices, offering a variety of tones and accents to bring your content to life.

Getting Started With Virbo Live

Adding Virbo Live to your existing streaming setup is simple. Virbo Live’s intuitive interface guides you through creating your virtual host and customizing your content. Here’s a step-by-step guide:

  • Step 1: Install, download, and launch Wondershare Virbo . Alternatively, you can access the web app.

Get Started Online Free Download

  • Step 2: Click Create a Blank Livestream Room to edit your livestream’s interface.

virbo homepage

  • Step 3: Use the Template, Background, AI avatars, or Sticker menus to look for elements to add to your stream room.

virbo tools

  • Step 4: Add the lines/script under Script lines that your AI live streamer will say throughout the stream. You can set responses for certain questions through AI Interaction and manually respond to other queries through Human Interaction.

virbo homepage

  • Step 5: Once you’re done setting it up, click Start livestream on the upper right of the browser. Make sure to connect it as a live stream window through OBS. Then, paste your preferred streaming platform’s streaming key to OBS.

Conclusion

Remember the days of limited TV channels and rigid schedules? Today, free streaming services offer a world of content at your fingertips but even live streams can feel restrictive. This guide explored how you can reach your audience anytime, anywhere, with the power of 24/7, on-demand live streaming.

With Wondershare Virbo, you can unlock this potential and keep your audience engaged around the clock. No more scheduling limitations – your virtual host, powered by a diverse library of 150+ AI Avatars, can interact with viewers and deliver captivating content even when you’re offline.

Gone are the days of flipping through endless channels. Today, people are ditching cable and traditional TV in favor of streaming services, where the content you crave is just a click away. These are great for TV show fanatics or sports enthusiasts. Of course, there’s a streaming service out there tailored to your needs.

Many of these services offer free trials, so you can explore before you commit. In this article, you’ll be guided through the free streaming services available today and those with subscription models (as of Feb 27, 2024) that are indeed worth it. It will highlight their unique offerings and help you find the perfect fit for your entertainment needs.

streaming service on phone watching

Part 1. The 10 Best Streaming Video Services

With diverse platforms catering to every taste and budget, choosing the right one can feel overwhelming. But worry not, fellow explorer! This part will unveil the best web streaming services offering unique strengths and features. Get ready to unlock a world of curated content and personalized recommendations, from Hollywood blockbusters to cult classics, binge-worthy shows, and live sports.

Free Streaming Services

First off, here are the free streaming services available today. You can access them scot-free, with the caveat that you must go through advertisements. Don’t worry; these sites offer minimal advertisements, so you can enjoy your shows or streams without pesky ads appearing occasionally.

Tubi

Tubi is a haven for budget-conscious viewers, offering a massive library of free movies and TV shows. Dive into classic comedies, cult favorites, and hidden gems across various genres. While focusing on older content, some recent releases are sprinkled in. Be prepared for frequent ad breaks, but for the price (free!), it’s a fair trade-off.

tubi interface

Peacock

Peacock offers a two-tiered approach. The free tier gives you everything, including movies, shows, popular NBCUniversal titles, news, and sports – but with ads. But the real treasure lies in the Premium subscription ($6 or $12/month). Here, you’ll unlock a vast content library, such as live TV channels. So, consider upgrading for a more comprehensive selection and an ad-free experience.

peacock interface

Crackle

If you’re a fan of Sony Pictures Entertainment, Crackle is your free portal to their content. However, you can also find other shows that you’ll surely love. While the library is smaller than Tubi and Peacock, it’s an excellent option for Sony enthusiasts. Remember, you’ll encounter ads along the way.

crackle interface

Premium Streaming Services

This list will present premium streaming services, meaning the rest of their libraries are not forever accessible with a free plan. Some might offer free trials, but those primarily last for 7 or 30 days – depending on the service.

Disney+

Are you craving a magical escape? Disney+ is your portal to the beloved worlds of Disney, Pixar, Marvel, Star Wars, and National Geographic. Enjoy exclusive originals, timeless classics, animated favorites, and captivating documentaries. Perfect for families and those young at heart seeking a sprinkle of pixie dust.

  • **Prices:**Monthly: $13.99; Yearly: $139.99.
  • **Free Trial:**None currently offered.

Disney+ interface

Netflix

Are you looking for a repository of diverse content? Netflix boasts an expansive library of movies, TV shows, documentaries, and stand-up comedy, including award-winning originals like Stranger Things and The Crown. Dive into the unknown, revisit old favorites, or explore hidden gems – Netflix has something for everyone (and every mood).

  • **Prices:**Basic Plan: $15.49/month. Other plans with higher streaming quality and screen options are available.
  • **Free Trial:**None currently offered.

netflix interface

Prime Video

Already an Amazon Prime member? Unlock even more entertainment with Prime Video. Enjoy movies, TV shows, critically acclaimed originals like The Boys and The Marvelous Mrs. Maisel, and access to select content for free. It’s the perfect add-on for Prime users who want to expand their horizons without breaking the bank.

  • Prices: $8.99/month (standalone), $15/month (full Prime membership). Yearly plan available for full Prime membership.
  • **Free Trial:**One-month free trial available.

prime video login

YouTube TV

Ready to cut the cord but still crave live TV? YouTube TV offers over 100 channels, including sports, news, and entertainment, all streamed live. Plus, enjoy cloud DVR storage and the ability to stream on multiple devices. Free yourself from cable bills and embrace the flexibility of live TV streaming.

  • Prices:$72.99/month, $62.99 for the first three months.
  • **Free Trial:**A free trial is available for new subscribers.

youtube tv intro page

Hulu

Are you seeking a mix of popular shows and original productions? Hulu has you covered with an extensive library of movies and TV shows, including acclaimed originals like The Handmaid’s Tale and Only Murders in the Building. Are you craving live TV too? Add it on for an all-in-one entertainment experience. You can also avail of an all-in-one plan with Disney Plus.

  • **Prices:**Starts at $7.99/month (with ads), $12.99/month (ad-free). Live TV add-on available.
  • **Free Trial:**Available for new subscribers.

peacock interface

HBO Max

Yearning for high-quality, award-winning content? HBO Max is your haven. Dive into HBO originals like Game of Thrones, Succession, and Euphoria, alongside Warner Bros. movies and TV shows, DC Comics gems, and Studio Ghibli masterpieces. Treat yourself to a premium entertainment experience.

  • **Prices:**With Ads: $9.99/month, Ad-Free: $15.99/month, Ultimate Ad-Free:$19.99/month. Yearly plans are available for all tiers.
  • **Free Trial:**None currently offered.

hbo max interface

Apple TV+

Apple device user and craving original content? Apple TV+ offers exclusive shows like Ted Lasso and Severance alongside select movies and documentaries. Enjoy a seamless viewing experience on your Apple devices and discover captivating stories from Apple Studios.

  • Prices:$9.99/month.
  • **Free Trial:**Seven-day free trial available.

apple tv interface

Part 2. Bonus: How To Start a 24/7 On-Demand Live Stream

In today’s digital age, web streaming services have become the go-to source for entertainment and information. Services like Netflix, Hulu, and YouTube have revolutionized how we consume content, offering vast libraries accessible anytime, anywhere. This on-demand approach empowers viewers to watch what they want, when they want, eliminating the constraints of traditional scheduled programming.

However, what about live streaming? While it offers the thrill of real-time interaction and engagement, viewers are often limited by time zones and broadcast schedules. This can restrict your reach and prevent potential viewers from experiencing your content. That’s where innovative tools like Virbo Live come in, bridging the gap between on-demand convenience and live interaction.

Introducing Virbo Live: Your 24/7 Streaming Solution

Wondershare Virbo Live is a powerful live-streaming tool that empowers you to create continuous, on-demand live streams, even when you’re not physically present. Leveraging the magic of artificial intelligence (AI), Virbo Live generates realistic and engaging content that keeps your audience entertained around the clock.

virbo interfaces

Get Started Online Free Download

Imagine having a virtual host interacting with viewers, answering questions, and even conducting interviews, all while you’re away from the camera. Here are Virbo’s key features:

  • **Seamless compatibility.**Virbo works across various operating systems, so you don’t have to worry about compatibility issues. Plus, a single premium account lets you manage your live streams on multiple devices, giving you ultimate flexibility.
  • **Diverse AI avatars.**Forget the green screen! Virbo Live offers a staggering 150+ AI Avatars to choose from. They can seamlessly step in as your virtual co-hosts, presenters, or even play the role of a captivating YouTuber. Customize them based on age, style, and ethnicity to create a persona that resonates with your audience.
  • Ready-made content library. Virbo Live equips you with 180+ video templates to jumpstart your live streams. These professionally designed templates cover various themes and styles, saving you precious time and effort. Plus, royalty-free music is included to add the perfect soundtrack to your content.
  • **Engaging AI voices.**Virbo Live boasts an impressive 120 AI Voices, offering a variety of tones and accents to bring your content to life.

Getting Started With Virbo Live

Adding Virbo Live to your existing streaming setup is simple. Virbo Live’s intuitive interface guides you through creating your virtual host and customizing your content. Here’s a step-by-step guide:

  • Step 1: Install, download, and launch Wondershare Virbo . Alternatively, you can access the web app.

Get Started Online Free Download

  • Step 2: Click Create a Blank Livestream Room to edit your livestream’s interface.

virbo homepage

  • Step 3: Use the Template, Background, AI avatars, or Sticker menus to look for elements to add to your stream room.

virbo tools

  • Step 4: Add the lines/script under Script lines that your AI live streamer will say throughout the stream. You can set responses for certain questions through AI Interaction and manually respond to other queries through Human Interaction.

virbo homepage

  • Step 5: Once you’re done setting it up, click Start livestream on the upper right of the browser. Make sure to connect it as a live stream window through OBS. Then, paste your preferred streaming platform’s streaming key to OBS.

Conclusion

Remember the days of limited TV channels and rigid schedules? Today, free streaming services offer a world of content at your fingertips but even live streams can feel restrictive. This guide explored how you can reach your audience anytime, anywhere, with the power of 24/7, on-demand live streaming.

With Wondershare Virbo, you can unlock this potential and keep your audience engaged around the clock. No more scheduling limitations – your virtual host, powered by a diverse library of 150+ AI Avatars, can interact with viewers and deliver captivating content even when you’re offline.

A Detailed Guide To Stream to Instagram With an RTMP

Professionals and content creators now use different social media platforms for live streaming. There are many big names on these platforms, such as Instagram . Instagram is one of the most-used networks, with over 2 billion monthly active users. Using this live-stream platform is always a plus for companies and individuals.

However, the discussion is about how to stream to Instagram with an RTMP. This detailed guide helps you in using RTMP Instagram for live streaming. Furthermore, you will also learn about a recommended tool that offers AI-powered features for broadcasting.

streaming instagram with rtmp

Part 1. Some Rules and Requirements To Understand Before Live Streaming on Instagram

Like every platform, Instagram has some protocols for broadcasting content to global audiences. Therefore, learning the rules and requirements before going live on Instagram is necessary. First, your account should be at least 30 days old; otherwise, they can restrict your stream.

There is a rule that you can go live for 4 hours per stream without retakes. This length was increased from 60 minutes in the recent update. Also, you can repost a live video on your profile if it is more than 15 minutes long. Instagram allows you to schedule a stream from 1 hour to 90 days in advance.

The initial requirement of Instagram Live RTMP is that your content be respectful and updated. Additionally, you need to set your stream to 1920x1080 resolution on a vertical camera. Meanwhile, Instagram gives leverage on the number of followers so that you can start with minimum viewers. Also, there is no need to have a business account for live streaming.

Part 2. How To Live Stream to Instagram With an RTMP?

Setting high-quality live streams encourages people to tune into your broadcast. For this purpose, you need a seamless encoder like OBS . Unfortunately, Instagram doesn’t officially support third-party encoders. To solve this query, you need an effective solution.

Therefore, the following steps guide streaming on Instagram with an RTMP (Real-Time Messaging Protocol). You will also learn how to set the required parameters in this comprehensive guide:

  • Step 1. Start with downloading and launching OBS Studio on your PC. The first thing to do is set up vertical camera dimensions for RTMP Instagram live streaming. To access the settings window, hit the “Settings” option in the “Controls” panel.

proceed to settings in obs

  • Step 2. Look for the “Video” tab in the “Settings” window that opens. After that, enter “1080x1920” in the “Base (Canvas) Resolution” bar. Similarly, add a “1080x1920” value in the “Output (Scaled) Resolution” bar to set a 9:16 aspect ratio for vertical display. Then, hit the “OK” button to apply these changes to your Instagram streams.

set canvas resolution

  • Step 3. After that, you need to add external sources to the scene. Click on the “+” icon in the “Scenes” panel or rename the scene. Once the scene is created, hit the “+” icon of the “Sources” panel. Then, select the “Video Capture Device” option from the menu and rename the device to your liking. After that, choose the video capture device from the “Device” dropdown and hit the “OK” option. Similarly, you can select the “Audio Input Capture” option to introduce an audio device.

add a video capturing device

  • Step 4. To add text overlays on your stream, hit the “+” icon again in the “Sources” panel. Choose the “Text (GDI+)” option and rename your overlay. On the next window, insert your text in the “Text” box. Then, click the “Select Font” button and choose your required font style and size. Additionally, you can change font color, opacity, alignment, background, and more. After customizing the text, hit the “OK” button to save the overlay in the sources section.

set up text properties

  • Step 5. Afterward, select the “Stream” option in the settings window of OBS Studio. Set the “Service” to “Custom” from the dropdown. Then, you need to enter the server and stream key to proceed.

lead to stream settings

  • Step 6. To get the server and stream key, visit rtmp.in on your browser. On the main interface of this Instagram RTMP, hit the “GO LIVE ON INSTAGRAM” widget. Then, it asks you to log in to your Instagram account.

proceed to rtmp website

  • Step 7. Once you’re logged in, it gives you a stream server URL and Stream key. First, copy the Server link and return to the OBS Studio software. Then, paste the link in the “Server” bar. After that, open the RTMP site again and hit the “Create New Broadcast” option.

You can also give a name to your broadcast in the “Broadcast Title” bar. After creating the broadcast, it shows the “Stream Key,” which you can copy. Then, move again to the OBS Stream setting panel and paste the key in the “Stream Key” bar. Lastly, hit the “Apply” option to save all these settings for your stream.

add server and stream key

  • Step 8. After getting ready, choose the “Start Streaming” option from the “Controls” panel. It starts your stream with selected parameters. To stop the stream, you can select the “Stop Streaming” option.

start instagram live stream from obs

Part 3. How To Attract a Better Audience During Live Streaming on Instagram?

OBS Studio is an efficient software but offers limited functionality when it comes to engaging streams. Thus, you need an advanced solution that can help you reach global audiences through live streaming. For this purpose, Wondershare Virbo Live becomes an unsung hero for you. It provides AI-powered functions that help to start creative streams and generate more leads.

Moreover, the handy controls of Wondershare Virbo Live allow you to customize live streams to your requirements. Therefore, you can start streaming for different purposes, such as marketing, brand awareness, and more. Additionally, it allows you to set automatic responses and create a Q&A database to keep your audience engaged. Plus, it allows you to select creative AI avatars with different poses and outfits.

Key Features of Virbo Live

  1. You can choose different templates and backgrounds for a stunning streaming appearance.
  2. Users can write or generate scripts manually using the AI Smart Script feature. For this, they need to add prompts according to the script’s purpose.
  3. This tool helps to translate scripts into multiple languages and accents. Also, you can get dubbed audio in different AI voices.

Simple Guide To Start Live Streaming Using Wondershare Virbo Live

Many live streaming tools exist, but Wondershare Virbo Live provides more controls. Now, the thing is how to create a live stream room with this tool. For this, follow the given steps one by one to start live streaming with Virbo Live:

  • Step 1. Visit the Official Site To Create a Stream Room

First,open theofficial website of Wondershare Virbo Live tool on your device. Navigate to the window and hit the “Create Stream Room Now” button. Upon doing that, it takes you inside the main interface of the tool.

create stream room in virbo live

Get Started Online Free Download

  • Step 2. Advance To Create a Blank Livestream Room

Once you get to the tool’s home screen, select the “Create a Blank Livestream Room” option. Then, you can try different customization features to make your livestream room look stunning.

set up a new livestream room

  • Step 3. Customize Your Livestream Template and Background

After that, click on the “Template” tab to explore different templates. Choose a template that suits live streaming needs. Furthermore, open the “Background” tab from the same window to check exciting background options. You can select different backgrounds from variating categories in the same window.

add template and background in video

  • Step 4. Add Script or Use AI Script Generator

Then, you need to provide the script for translation or dubbing. Select the “Text” given in the left side section for this. It provides a text box to type or paste your script text. Choose the “AI Smart Script” option from the bottom left corner if you don’t have a script. Add prompts there, and it will generate your scripts instantly.

add script using ai

  • Step 5. Select Creative AI Avatars According to Requirement

Select the “AI avatars” tab to unveil creative avatars. There is also a whole range of AI avatars to choose from. After selecting the one that suits your motive, you can preview your selected AI avatar before launching the stream.

change avatar in live video

  • Step 6. Start Your Livestream With All Selections

After finalizing all the options, you canproceed to start your stream. Select the “Start livestream” option from the top right corner in the same window.

start livestream of live video

Conclusion

Conclusively, this article intends to provide information about rules and requirements for live streaming on Instagram. You also learned how to live stream to Instagram with an RTMP like OBS Studio. Tools like Wondershare Virbo Live simplify your live streams with AI integration. Also, you can make your broadcast exciting for viewers by using different interactive elements.

Professionals and content creators now use different social media platforms for live streaming. There are many big names on these platforms, such as Instagram . Instagram is one of the most-used networks, with over 2 billion monthly active users. Using this live-stream platform is always a plus for companies and individuals.

However, the discussion is about how to stream to Instagram with an RTMP. This detailed guide helps you in using RTMP Instagram for live streaming. Furthermore, you will also learn about a recommended tool that offers AI-powered features for broadcasting.

streaming instagram with rtmp

Part 1. Some Rules and Requirements To Understand Before Live Streaming on Instagram

Like every platform, Instagram has some protocols for broadcasting content to global audiences. Therefore, learning the rules and requirements before going live on Instagram is necessary. First, your account should be at least 30 days old; otherwise, they can restrict your stream.

There is a rule that you can go live for 4 hours per stream without retakes. This length was increased from 60 minutes in the recent update. Also, you can repost a live video on your profile if it is more than 15 minutes long. Instagram allows you to schedule a stream from 1 hour to 90 days in advance.

The initial requirement of Instagram Live RTMP is that your content be respectful and updated. Additionally, you need to set your stream to 1920x1080 resolution on a vertical camera. Meanwhile, Instagram gives leverage on the number of followers so that you can start with minimum viewers. Also, there is no need to have a business account for live streaming.

Part 2. How To Live Stream to Instagram With an RTMP?

Setting high-quality live streams encourages people to tune into your broadcast. For this purpose, you need a seamless encoder like OBS . Unfortunately, Instagram doesn’t officially support third-party encoders. To solve this query, you need an effective solution.

Therefore, the following steps guide streaming on Instagram with an RTMP (Real-Time Messaging Protocol). You will also learn how to set the required parameters in this comprehensive guide:

  • Step 1. Start with downloading and launching OBS Studio on your PC. The first thing to do is set up vertical camera dimensions for RTMP Instagram live streaming. To access the settings window, hit the “Settings” option in the “Controls” panel.

proceed to settings in obs

  • Step 2. Look for the “Video” tab in the “Settings” window that opens. After that, enter “1080x1920” in the “Base (Canvas) Resolution” bar. Similarly, add a “1080x1920” value in the “Output (Scaled) Resolution” bar to set a 9:16 aspect ratio for vertical display. Then, hit the “OK” button to apply these changes to your Instagram streams.

set canvas resolution

  • Step 3. After that, you need to add external sources to the scene. Click on the “+” icon in the “Scenes” panel or rename the scene. Once the scene is created, hit the “+” icon of the “Sources” panel. Then, select the “Video Capture Device” option from the menu and rename the device to your liking. After that, choose the video capture device from the “Device” dropdown and hit the “OK” option. Similarly, you can select the “Audio Input Capture” option to introduce an audio device.

add a video capturing device

  • Step 4. To add text overlays on your stream, hit the “+” icon again in the “Sources” panel. Choose the “Text (GDI+)” option and rename your overlay. On the next window, insert your text in the “Text” box. Then, click the “Select Font” button and choose your required font style and size. Additionally, you can change font color, opacity, alignment, background, and more. After customizing the text, hit the “OK” button to save the overlay in the sources section.

set up text properties

  • Step 5. Afterward, select the “Stream” option in the settings window of OBS Studio. Set the “Service” to “Custom” from the dropdown. Then, you need to enter the server and stream key to proceed.

lead to stream settings

  • Step 6. To get the server and stream key, visit rtmp.in on your browser. On the main interface of this Instagram RTMP, hit the “GO LIVE ON INSTAGRAM” widget. Then, it asks you to log in to your Instagram account.

proceed to rtmp website

  • Step 7. Once you’re logged in, it gives you a stream server URL and Stream key. First, copy the Server link and return to the OBS Studio software. Then, paste the link in the “Server” bar. After that, open the RTMP site again and hit the “Create New Broadcast” option.

You can also give a name to your broadcast in the “Broadcast Title” bar. After creating the broadcast, it shows the “Stream Key,” which you can copy. Then, move again to the OBS Stream setting panel and paste the key in the “Stream Key” bar. Lastly, hit the “Apply” option to save all these settings for your stream.

add server and stream key

  • Step 8. After getting ready, choose the “Start Streaming” option from the “Controls” panel. It starts your stream with selected parameters. To stop the stream, you can select the “Stop Streaming” option.

start instagram live stream from obs

Part 3. How To Attract a Better Audience During Live Streaming on Instagram?

OBS Studio is an efficient software but offers limited functionality when it comes to engaging streams. Thus, you need an advanced solution that can help you reach global audiences through live streaming. For this purpose, Wondershare Virbo Live becomes an unsung hero for you. It provides AI-powered functions that help to start creative streams and generate more leads.

Moreover, the handy controls of Wondershare Virbo Live allow you to customize live streams to your requirements. Therefore, you can start streaming for different purposes, such as marketing, brand awareness, and more. Additionally, it allows you to set automatic responses and create a Q&A database to keep your audience engaged. Plus, it allows you to select creative AI avatars with different poses and outfits.

Key Features of Virbo Live

  1. You can choose different templates and backgrounds for a stunning streaming appearance.
  2. Users can write or generate scripts manually using the AI Smart Script feature. For this, they need to add prompts according to the script’s purpose.
  3. This tool helps to translate scripts into multiple languages and accents. Also, you can get dubbed audio in different AI voices.

Simple Guide To Start Live Streaming Using Wondershare Virbo Live

Many live streaming tools exist, but Wondershare Virbo Live provides more controls. Now, the thing is how to create a live stream room with this tool. For this, follow the given steps one by one to start live streaming with Virbo Live:

  • Step 1. Visit the Official Site To Create a Stream Room

First,open theofficial website of Wondershare Virbo Live tool on your device. Navigate to the window and hit the “Create Stream Room Now” button. Upon doing that, it takes you inside the main interface of the tool.

create stream room in virbo live

Get Started Online Free Download

  • Step 2. Advance To Create a Blank Livestream Room

Once you get to the tool’s home screen, select the “Create a Blank Livestream Room” option. Then, you can try different customization features to make your livestream room look stunning.

set up a new livestream room

  • Step 3. Customize Your Livestream Template and Background

After that, click on the “Template” tab to explore different templates. Choose a template that suits live streaming needs. Furthermore, open the “Background” tab from the same window to check exciting background options. You can select different backgrounds from variating categories in the same window.

add template and background in video

  • Step 4. Add Script or Use AI Script Generator

Then, you need to provide the script for translation or dubbing. Select the “Text” given in the left side section for this. It provides a text box to type or paste your script text. Choose the “AI Smart Script” option from the bottom left corner if you don’t have a script. Add prompts there, and it will generate your scripts instantly.

add script using ai

  • Step 5. Select Creative AI Avatars According to Requirement

Select the “AI avatars” tab to unveil creative avatars. There is also a whole range of AI avatars to choose from. After selecting the one that suits your motive, you can preview your selected AI avatar before launching the stream.

change avatar in live video

  • Step 6. Start Your Livestream With All Selections

After finalizing all the options, you canproceed to start your stream. Select the “Start livestream” option from the top right corner in the same window.

start livestream of live video

Conclusion

Conclusively, this article intends to provide information about rules and requirements for live streaming on Instagram. You also learned how to live stream to Instagram with an RTMP like OBS Studio. Tools like Wondershare Virbo Live simplify your live streams with AI integration. Also, you can make your broadcast exciting for viewers by using different interactive elements.

Live Shopping Success Secrets: Unveiling Strategies From Real Case Studies

Live shopping has quickly grown in popularity due to the see-no-want-now mentality. Sellers and consumers in most parts of the world have embraced this trend, influencing how products are being sold. In this article, we are going to look at some of the online live shopping success case studies and the lessons we can learn from them.

Part 1: Background Information of Live Stream Shopping

A few years ago, channels like QVC were popular for engaging viewers in live shopping. They would successfully link up entertainment, socializing, and shopping. This meant that customers had the opportunity to interact and shop with their favorite hosts. The same approach has now evolved to live shopping through streaming platforms.

What is live stream shopping?

Live streaming brings the old-time practice of home shopping to modern times, but the concept remains the same. Sellers can now showcase their products in real time while customers can buy them seamlessly online. The highly engaging experience goes beyond simply clicking on items and filling up a shopping cart. It is also about offering product demonstrations and promotions that stay valid during the entire live stream.

live stream shopping

One of the factors that have made live stream shopping popular is how much users interact with a brand. Shoppers can tune in to a live show to learn more about the product and leave comments the same way they would in an Instagram or YouTube Live. On the other hand, a seller can flash recommendations and reviews on the screen to guide the audience through their purchasing decision. You can think of live streaming shopping as the way we use social media platforms. Rather than liking a product, you now have the opportunity to directly buy it.

As live stream shopping continues to attract more people, several top brands have stood out for their success in this area. Let’s have a look at some of the brands that have made remarkable progress in this area and the lessons we can learn from them:

Part 2: Success Case with Live Online Shopping 1: Samsung Live Stream

With the help of Smartzer’s Interactive Video Platform , Samsung Panama delivered highly successful live video shopping for its customers. The shoppable livestream featured exclusive, event-based discount deals for the customers. During the livestream shopping experience, sales representatives from Samsung would demonstrate various products to hundreds of viewers. At the same time, customers would communicate with the host through a chatbot using their nicknames.

samsung live shop

Achievement: The Samsung livestream shopping created a personalized and bespoke shopping experience, replicating the benefits of in-person shopping. Product demonstrations by sales reps and exclusive deals captivated hundreds of viewers. In addition, the interactive chat that was fueled by personalized nicknames fostered an engaging and lovely atmosphere. This led to a significant boost in sales and customer satisfaction.

Lessons drawn: Livestream shopping combined with interactive features and exclusive deals unlocks a powerful sales channel. With personalized engagement, brands can gain from fostering real-time connections with viewers. It also allows them to create an engaging and informative experience while fostering compelling value propositions.

Part 3: Success Case with Live Online Shopping 2: Giosg One-on-One Live Shop

In one of the game-changing strategies, giosg launched an online live shopping feature that allows sellers to have one-to-one voice and video calls with customers. With this feature, sellers can handhold their customers throughout the entire shopping process. The live online shopping feature works in the same way sales executives approach customers in traditional settings.

giosg live shop

Achievement: The live online shopping feature by giosg offers a unique and seamless shopping experience for other sellers and customers. It is like having a virtual shopping or sales assistant that takes the customer’s shopping experience to the next level. This live shopping feature revolutionizes online retail by bridging the gap between traditional sales tactics and e-commerce. Sellers could replicate personalized guidance and build trust through one-on-one video calls. As a result, they reported a surge in customer engagement and conversion rates.

Lessons drawn: Implementing an online live shopping feature is an effective way of giving a more personalized and boutique experience to consumers. When done right, it can boost customer satisfaction in ways that live shopping videos would not achieve on a large scale. Technology is also seen as an enabler in this case. By integrating video calls into an e-commerce platform, the brand created a seamless and engaging experience for the shoppers, blurring the lines between online and offline shopping.

Part 4: Success Case with Live Online Shopping 3: Nordstrom In-person and Live Shopping Blend

The American luxury department store chain Nordstrom launched a live online shop intending to blend its digital and in-person capabilities. The live stream shop allows customers to shop under the expertise of the chain’s store. Shoppers also have access to informative events by experts in fashion, beauty, and home.

Nordstrom live shop

Achievement: The live stream shop significantly impacted Nordstrom’s performance in the market. The brand has listed all its upcoming virtual events neatly on the website, ensuring customers do not miss out on the important ones. Interested consumers only need to RSVP and show up for the live stream shop. With this seamless shopping experience, Nordstrom saw an increase in customer engagement that boosted sales and enhanced brand image.

Lessons drawn: The success of Nordstrom’s live shop highlighted the need for personalization in e-commerce. By integrating expert advice into online shopping, the brand created a richer and more engaging experience. In addition, blending physical and digital touchpoints is an effective way of fostering brand loyalty and convenience. Shoppers can relate to the online live shop the same way they do to a physical shop.

Bonus Tip: Enhanced Live Streaming with AI

The future has so much in store for both sellers and shoppers. With technology changing fast, brands that evolve quickly will benefit the most from this development. Among the technological advancements affected the world of eCommerce is the integration of artificial intelligence (AI). Brands and influencers can leverage the power of AI to offer more personalized and engaging experiences to shoppers. One such tool is Virbo Live.

01 Leveraging Virbo AI streaming for sales and shopping

Virbo Live allows you to host live shopping with AI streamers. By integrating AI-powered avatars, you can save the cost of creating and launching a live shopping experience. With multi-lingual capabilities, the AI-driven avatars or Vtuber will keep your audience engaged, boosting your live shopping events. You also get seamless 24/7 AI streamers to address the needs of your viewers at all times.

virbo live

Using Virbo AI for your live shop streaming is beneficial in many ways:

  • Significantly boost your revenue from live-streaming events
  • Reduced dependence on large human teams
  • Seamlessly integrate multiple languages to match your various viewer groups
  • Automatically generate scripts that describe your products while aligning with viewers’ expectations
  • Enhanced content safety through AI-driven moderation
  • A choice of avatars of different ages and background to match with the target audience
  • Stable and lag-free streaming performance

02 Simplified workflow and better viewer experience with Virbo

Virbo Live does more than general multi-lingual avatars for live streaming. It comes with powerful features that will take your live shopping experience to the next level. From supporting multiple languages to effective engagement with viewers, the tool allows you to take full advantage of AI streamers. Some of its powerful features include:

  1. Realistic AI-driven Avatars: Engage your live shop audience with AI streamers or Vtubers that mimic natural movements perfectly.
  2. Multiple Languages and Accents: Let the avatars interact with your viewers in local language and dialect
  3. AI Live Shopping Script Generation: Just enter your product and its description, choose a language and the AI will automatically generate a script for your avatar
  4. AI Translation: Translate your live video script automatically to meet the needs of your various audiences
  5. Customizable Q&A Repository: Create a personalized Q&A database that allows the AI streamer to interact more naturally with your audience
  6. Interaction Through Text: Trigger the AI streamer to speak what you type in and engage your audience in text responses

FAQs About Live Shopping

1. What are the benefits of live shopping?

Live shopping offers a human touch by allowing people to experience what they would in the store. Although it is done online, users get a reliable and engaging experience before clicking to fill a shopping cart.

2. What is a live shopper?

A live shopper is a bridge between traditional in-person shopping and online shopping. Sellers get the opportunity to market their products while customers can buy in real time. Top brands are now using AI live shoppers to automate the process and constantly engage their shoppers. Integrate Virbo Live to enhance your viewers’ experience.

3. What is shopper behavior?

It refers to the emotional responses and actions of buyers during the shopping experience. Sellers can use this behavior to determine which products draw the attention of the shoppers.

Conclusion

The impact of online live shopping on e-commerce cannot be overlooked. Sellers and influencers are actively engaging with shoppers, encouraging them to make purchases in real-time. As more people get attracted to this, the role of technology is become more evident. For those looking to automate the live shopping experience and save the streaming costs, we highly recommend Virbo Live . It offers you AI streamers that will keep your viewers engaged at all times, boosting your online revenue.

Live shopping has quickly grown in popularity due to the see-no-want-now mentality. Sellers and consumers in most parts of the world have embraced this trend, influencing how products are being sold. In this article, we are going to look at some of the online live shopping success case studies and the lessons we can learn from them.

Part 1: Background Information of Live Stream Shopping

A few years ago, channels like QVC were popular for engaging viewers in live shopping. They would successfully link up entertainment, socializing, and shopping. This meant that customers had the opportunity to interact and shop with their favorite hosts. The same approach has now evolved to live shopping through streaming platforms.

What is live stream shopping?

Live streaming brings the old-time practice of home shopping to modern times, but the concept remains the same. Sellers can now showcase their products in real time while customers can buy them seamlessly online. The highly engaging experience goes beyond simply clicking on items and filling up a shopping cart. It is also about offering product demonstrations and promotions that stay valid during the entire live stream.

live stream shopping

One of the factors that have made live stream shopping popular is how much users interact with a brand. Shoppers can tune in to a live show to learn more about the product and leave comments the same way they would in an Instagram or YouTube Live. On the other hand, a seller can flash recommendations and reviews on the screen to guide the audience through their purchasing decision. You can think of live streaming shopping as the way we use social media platforms. Rather than liking a product, you now have the opportunity to directly buy it.

As live stream shopping continues to attract more people, several top brands have stood out for their success in this area. Let’s have a look at some of the brands that have made remarkable progress in this area and the lessons we can learn from them:

Part 2: Success Case with Live Online Shopping 1: Samsung Live Stream

With the help of Smartzer’s Interactive Video Platform , Samsung Panama delivered highly successful live video shopping for its customers. The shoppable livestream featured exclusive, event-based discount deals for the customers. During the livestream shopping experience, sales representatives from Samsung would demonstrate various products to hundreds of viewers. At the same time, customers would communicate with the host through a chatbot using their nicknames.

samsung live shop

Achievement: The Samsung livestream shopping created a personalized and bespoke shopping experience, replicating the benefits of in-person shopping. Product demonstrations by sales reps and exclusive deals captivated hundreds of viewers. In addition, the interactive chat that was fueled by personalized nicknames fostered an engaging and lovely atmosphere. This led to a significant boost in sales and customer satisfaction.

Lessons drawn: Livestream shopping combined with interactive features and exclusive deals unlocks a powerful sales channel. With personalized engagement, brands can gain from fostering real-time connections with viewers. It also allows them to create an engaging and informative experience while fostering compelling value propositions.

Part 3: Success Case with Live Online Shopping 2: Giosg One-on-One Live Shop

In one of the game-changing strategies, giosg launched an online live shopping feature that allows sellers to have one-to-one voice and video calls with customers. With this feature, sellers can handhold their customers throughout the entire shopping process. The live online shopping feature works in the same way sales executives approach customers in traditional settings.

giosg live shop

Achievement: The live online shopping feature by giosg offers a unique and seamless shopping experience for other sellers and customers. It is like having a virtual shopping or sales assistant that takes the customer’s shopping experience to the next level. This live shopping feature revolutionizes online retail by bridging the gap between traditional sales tactics and e-commerce. Sellers could replicate personalized guidance and build trust through one-on-one video calls. As a result, they reported a surge in customer engagement and conversion rates.

Lessons drawn: Implementing an online live shopping feature is an effective way of giving a more personalized and boutique experience to consumers. When done right, it can boost customer satisfaction in ways that live shopping videos would not achieve on a large scale. Technology is also seen as an enabler in this case. By integrating video calls into an e-commerce platform, the brand created a seamless and engaging experience for the shoppers, blurring the lines between online and offline shopping.

Part 4: Success Case with Live Online Shopping 3: Nordstrom In-person and Live Shopping Blend

The American luxury department store chain Nordstrom launched a live online shop intending to blend its digital and in-person capabilities. The live stream shop allows customers to shop under the expertise of the chain’s store. Shoppers also have access to informative events by experts in fashion, beauty, and home.

Nordstrom live shop

Achievement: The live stream shop significantly impacted Nordstrom’s performance in the market. The brand has listed all its upcoming virtual events neatly on the website, ensuring customers do not miss out on the important ones. Interested consumers only need to RSVP and show up for the live stream shop. With this seamless shopping experience, Nordstrom saw an increase in customer engagement that boosted sales and enhanced brand image.

Lessons drawn: The success of Nordstrom’s live shop highlighted the need for personalization in e-commerce. By integrating expert advice into online shopping, the brand created a richer and more engaging experience. In addition, blending physical and digital touchpoints is an effective way of fostering brand loyalty and convenience. Shoppers can relate to the online live shop the same way they do to a physical shop.

Bonus Tip: Enhanced Live Streaming with AI

The future has so much in store for both sellers and shoppers. With technology changing fast, brands that evolve quickly will benefit the most from this development. Among the technological advancements affected the world of eCommerce is the integration of artificial intelligence (AI). Brands and influencers can leverage the power of AI to offer more personalized and engaging experiences to shoppers. One such tool is Virbo Live.

01 Leveraging Virbo AI streaming for sales and shopping

Virbo Live allows you to host live shopping with AI streamers. By integrating AI-powered avatars, you can save the cost of creating and launching a live shopping experience. With multi-lingual capabilities, the AI-driven avatars or Vtuber will keep your audience engaged, boosting your live shopping events. You also get seamless 24/7 AI streamers to address the needs of your viewers at all times.

virbo live

Using Virbo AI for your live shop streaming is beneficial in many ways:

  • Significantly boost your revenue from live-streaming events
  • Reduced dependence on large human teams
  • Seamlessly integrate multiple languages to match your various viewer groups
  • Automatically generate scripts that describe your products while aligning with viewers’ expectations
  • Enhanced content safety through AI-driven moderation
  • A choice of avatars of different ages and background to match with the target audience
  • Stable and lag-free streaming performance

02 Simplified workflow and better viewer experience with Virbo

Virbo Live does more than general multi-lingual avatars for live streaming. It comes with powerful features that will take your live shopping experience to the next level. From supporting multiple languages to effective engagement with viewers, the tool allows you to take full advantage of AI streamers. Some of its powerful features include:

  1. Realistic AI-driven Avatars: Engage your live shop audience with AI streamers or Vtubers that mimic natural movements perfectly.
  2. Multiple Languages and Accents: Let the avatars interact with your viewers in local language and dialect
  3. AI Live Shopping Script Generation: Just enter your product and its description, choose a language and the AI will automatically generate a script for your avatar
  4. AI Translation: Translate your live video script automatically to meet the needs of your various audiences
  5. Customizable Q&A Repository: Create a personalized Q&A database that allows the AI streamer to interact more naturally with your audience
  6. Interaction Through Text: Trigger the AI streamer to speak what you type in and engage your audience in text responses

FAQs About Live Shopping

1. What are the benefits of live shopping?

Live shopping offers a human touch by allowing people to experience what they would in the store. Although it is done online, users get a reliable and engaging experience before clicking to fill a shopping cart.

2. What is a live shopper?

A live shopper is a bridge between traditional in-person shopping and online shopping. Sellers get the opportunity to market their products while customers can buy in real time. Top brands are now using AI live shoppers to automate the process and constantly engage their shoppers. Integrate Virbo Live to enhance your viewers’ experience.

3. What is shopper behavior?

It refers to the emotional responses and actions of buyers during the shopping experience. Sellers can use this behavior to determine which products draw the attention of the shoppers.

Conclusion

The impact of online live shopping on e-commerce cannot be overlooked. Sellers and influencers are actively engaging with shoppers, encouraging them to make purchases in real-time. As more people get attracted to this, the role of technology is become more evident. For those looking to automate the live shopping experience and save the streaming costs, we highly recommend Virbo Live . It offers you AI streamers that will keep your viewers engaged at all times, boosting your online revenue.

Live Shopping in China: Major Changes in the Industry

Stores are now trying flashy ways to connect with customers in a competitive market. Among those ways, livestream shopping is a cool trend with a fun shopping experience. It became trendy in China in 2020 when the pandemic led to a physical market shutdown. This unfortunate incident led to the growth of the digital industry worldwide, becoming a blessing in disguise.

China’s live shopping keeps growing because of its diversity and advanced AI technology. Learn about how this live shopping experience has developed across the border through this review article.

china live shopping developing dynamics

Part 1. The Basic Concept of Livestream Shopping: What It Is?

Livestream shopping is a practice that involves product promotion through a live video. This innovative concept creates an engaging environment for shopping through live video entertainment. Unlike traditional e-commerce, livestream shopping encourages active audience participation. As a result, viewers can get real-time product demonstrations and responses from the hosts.

Now that you know the concept of livestream shopping in China, let’s head to its requirements. You don’t need any physical platform as it operates completely online. Navigate through this section to learn about the requirements for successful livestream shopping:

1. Video Equipment

You need a fine camera to ensure clear video for high-quality product display. Also, there should be a tripod stand to keep this camera stable and cover multiple angles. You may also use ring lights or LED panels, as good lighting is crucial for better visibility.

2. Audio Equipment

Make sure to use an external microphone, as a dedicated one ensures better audio quality. Also, a hands-free microphone makes operability easier for hosts moving around in the live stream.

3. Live Streaming Setup

You must have a computer to handle streaming software and many applications. Use any of the streaming software, but make sure to have a strong internet connection. You also need a platform that supports live-stream shopping, like Facebook or TikTok.

4. Monitoring and Analytics Tools

You need multiple-screen monitors to keep an eye on the live stream, chat, and any content. Plus, make use of an analytics tool to track viewer engagement and other relevant metrics. Considering all these factors, it is clear that you do not require a physical brand store to run a live campaign. Anyone can conduct live selling China sessions with products.

Part 2. China Live Shopping: Is It Booming or Devaluing?

Livestream shopping took an exciting turn in its success and productivity. It didn’t just happen to grow on its own; there’s a whole course of action and history behind it. To make your understanding clearer, read this brief history of China’s live shopping:

History of China Livestream Shopping

The start of promoting and selling products through live video occurred in China in 2016. The giant social platform “Taobao “ introduced the concept of live-streaming e-commerce. This trend came to the attention of millions of Chinese consumers. Also, it appeared to be a convenient way, as everyone got smartphones and payment cards for easy procession.

Consequently, the COVID-19 pandemic proved to favor this shopping trend. This was because the physical market was almost shut down completely. Thus, China’s live shopping took growth progress to approximately $352 billion by 2021. Yet, there reached a point when it slowed down and devalued. Here are some of the critical reasons for the brief downfall of livestream shopping in China:

  1. **Saturated Market:**The market became overcrowded with the gradual increase in livestream shopping. The increased competition among hosts led to its saturation and the pause in its growth.
  2. **Consumer Fatigue:**Continuous exposure to livestream shopping events made consumers less enthusiastic. Also, regular promotional messages and a lack of variety made them lose interest.
  3. **Scandals:**Mismanagement of live stream events and fraudulent practices hurt audiences’ trust. It made this shopping method less reliable and trustworthy in viewers’ eyes.
  4. Decreasing Innovation:Live stream shopping in China gained sudden popularity. Yet, it no longer remained unique when more competition entered the market. It led to a decline in the excitement and engagement of consumers.

Rise of China Live Shopping With Advancement in Technology

As we discussed the downfall of live-streaming shopping in China, there is another point to ponder. The lack of technology was the main factor for all those reasons for downfall. With the advancement of AI and virtual avatars, it has again taken the pace of growth. These new technological systems are offering more versatility and security in livestream shopping.

According to Statista , there is a gradual increase in livestream shoppers in China. This increase can be seen in the comparison chart pasted below:

reviewing statistical improvement china live shopping

A Chinese tech giant “Tencent” adapted to the challenges of this shopping trend. They released an in-app shopping feature in the “WeChat ” messaging service. It led to a gross profit of almost $14 billion in the overall valuation. Moreover, several tools are now working in favor of livestream shopping, increasing users’ diversity. Provided are three essential types of tools serving in this industry:

1. Social Platforms

Some trending social media platforms like Facebook and TikTok represent different marketing features. The audience is already there, so you just need to go live to catch their attention.

2. Production Tools

These tools can improve your production experience, leading to better conversion rates. Some even let you stream across multiple platforms and get comments.

3. E-commerce Tools

The focus of this type of tool, like Shopify, is on the buying and delivering process. They handle things like bundling, discounts, cart management, and more. Their assistive role in developing live shopping systems is evident across the market.

Provided next is resourceful data obtained from a platform, ECDB , showing the live commerce platforms used across China. The obtained data has been gathered against a decided sample space during the year 2022:

usage of china live commerce platforms

This statistical comparison can verify all the advancements in live selling in China. The following table shows countries with the most livestream e-commerce shoppers:

Asia-Pacific Region Countries Percentage of Livestream Ecommerce Shoppers
China 77
India 75
Thailand 72
Indonesia 69
Japan 32
Australia 22

Part 3. Wondershare Virbo Live: A New Direction to Innovation in China Live Shopping

As technology progressed, Wondershare Virbo emerged as the pioneer to embrace this progression. Its live streaming feature adapts cutting-edge technology to redefine the streaming experience. The tool offers AI-driven avatars that conduct live shopping events on social media. Also, it incorporates various languages and accents to ensure global reach. This feature enables businesses to connect with audiences worldwide.

Wondershare Virbo Live ensures compatibility with many social apps like YouTube, Facebook, Instagram, and more. Plus, this tool safeguards against unpredictable content issues during live shopping scenarios. Users can get continuous 24/7 broadcasting without interruptions. You can use AI streamers with natural movements in different attire and ethnicities to provide realistic content.

Key Features of Wondershare Virbo Live

  1. Virbo Live introduces a personalized Q&A database for businesses. They can set up automatic responses and connect with their audience intelligently.
  2. It offers cloud-based operation to its users to enjoy flexibility. Businesses can manage their products without downloading them.
  3. You can enter text to trigger AI streamers. This allows for real-time interaction through text input within live streams.
  4. The online tool goes beyond language barriers with AI translation. It translates text into multiple languages and generates multi-lingual AI streamers.
  5. AI live shopping script generation creates shopping scripts during live streaming.

Get Started Online Free Download

Steps of Creating a Stream Room in Wondershare Virbo Live

Creating a China live shopping stream room is easy with Wondershare Virbo Live. Following is the step-by-step guidance to promote your Chinese products using this tool:

Step 1. Get the Tool Online To Make Stream Room

Begin by accessing the tool online through your favorite web browser. From its official website, open the main interface of Wondershare Virbo Live. On this page, hit the “Create Stream Room Now” button on the left side of the screen.

start creating stream room virbo

Get Started Online Free Download

  • Step 2. Start Creating a Blank Livestream Room

Once you’ve accessed the editing window of the tool, you can customize your AI avatars. Now, click the “Create a Blank Livestream Room” button at the top middle of the screen. Afterward, you’ll find a new window with many options for customizing your livestream setup.

proceed to set up stream room

  • Step 3. Select Your Preferred AI Avatar

In the upcoming window, navigate to the top-right and opt for the “AI Avatars” tab. A dialog box will open with different avatars in different poses and dresses. Choose any of them according to your requirements, and it will appear on the right side of the screen.

select ai avatar for video

  • Step 4. Make Changes in the Background

Next, tap the “Background” tab and select the background for product representation from various categories. Here, opt for one of them to move forward with this live-streaming process.

change live streaming background

  • Step 5. Insert the Text Prompt or Access AI Smart Script

Afterward, move to the text box on the window’s left side to enter the text. Type in or paste any dubbing script in the text section. Also, you can prompt the tool to create automated scripts with an AI smart script. For this purpose, scroll down the page and press the “AI smart script” button.

add script for live stream video

  • Step 6. Begin Live Streaming of Your Products

You are ready for live streaming once you’ve selected all the required things. Press the “Start livestream” button at the top right and see your inputs come to life.

start live stream across selected platform

Conclusion

Live shopping in China proved to be an effective solution for the market. Advanced AI technology has made its success rate even more promising. We have informed you of the various options you can use to upscale livestream shopping. Moreover, you know that Wondershare Virbo Live is the ultimate solution to raising the bar of live selling toward success.

Part 3. Wondershare Virbo Live: A New Direction to Innovation in China Live Shopping

As technology progressed, Wondershare Virbo emerged as the pioneer to embrace this progression. Its live streaming feature adapts cutting-edge technology to redefine the streaming experience. The tool offers AI-driven avatars that conduct live shopping events on social media. Also, it incorporates various languages and accents to ensure global reach. This feature enables businesses to connect with audiences worldwide.

Wondershare Virbo Live ensures compatibility with many social apps like YouTube, Facebook, Instagram, and more. Plus, this tool safeguards against unpredictable content issues during live shopping scenarios. Users can get continuous 24/7 broadcasting without interruptions. You can use AI streamers with natural movements in different attire and ethnicities to provide realistic content.

Key Features of Wondershare Virbo Live

  1. Virbo Live introduces a personalized Q&A database for businesses. They can set up automatic responses and connect with their audience intelligently.
  2. It offers cloud-based operation to its users to enjoy flexibility. Businesses can manage their products without downloading them.
  3. You can enter text to trigger AI streamers. This allows for real-time interaction through text input within live streams.
  4. The online tool goes beyond language barriers with AI translation. It translates text into multiple languages and generates multi-lingual AI streamers.
  5. AI live shopping script generation creates shopping scripts during live streaming.

Get Started Online Free Download

Steps of Creating a Stream Room in Wondershare Virbo Live

Creating a China live shopping stream room is easy with Wondershare Virbo Live. Following is the step-by-step guidance to promote your Chinese products using this tool:

Step 1. Get the Tool Online To Make Stream Room

Begin by accessing the tool online through your favorite web browser. From its official website, open the main interface of Wondershare Virbo Live. On this page, hit the “Create Stream Room Now” button on the left side of the screen.

start creating stream room virbo

Get Started Online Free Download

  • Step 2. Start Creating a Blank Livestream Room

Once you’ve accessed the editing window of the tool, you can customize your AI avatars. Now, click the “Create a Blank Livestream Room” button at the top middle of the screen. Afterward, you’ll find a new window with many options for customizing your livestream setup.

proceed to set up stream room

  • Step 3. Select Your Preferred AI Avatar

In the upcoming window, navigate to the top-right and opt for the “AI Avatars” tab. A dialog box will open with different avatars in different poses and dresses. Choose any of them according to your requirements, and it will appear on the right side of the screen.

select ai avatar for video

  • Step 4. Make Changes in the Background

Next, tap the “Background” tab and select the background for product representation from various categories. Here, opt for one of them to move forward with this live-streaming process.

change live streaming background

  • Step 5. Insert the Text Prompt or Access AI Smart Script

Afterward, move to the text box on the window’s left side to enter the text. Type in or paste any dubbing script in the text section. Also, you can prompt the tool to create automated scripts with an AI smart script. For this purpose, scroll down the page and press the “AI smart script” button.

add script for live stream video

  • Step 6. Begin Live Streaming of Your Products

You are ready for live streaming once you’ve selected all the required things. Press the “Start livestream” button at the top right and see your inputs come to life.

start live stream across selected platform

Conclusion

Live shopping in China proved to be an effective solution for the market. Advanced AI technology has made its success rate even more promising. We have informed you of the various options you can use to upscale livestream shopping. Moreover, you know that Wondershare Virbo Live is the ultimate solution to raising the bar of live selling toward success.

Beginner’s Tutorial: Stream to Facebook With OBS Studio

Live streaming has become essential for many brands to promote their products on a large scale. They use different tools to integrate live stream features with social media platforms. Among all the available options, OBS Studio is one such streaming software that provides a cross-platform approach. You can easily use this open-source tool to stream on Facebook Live.

This article provides sufficient information about OBS and Facebook. It also solves the query about how to start OBS Facebook live streaming with proper guidelines. Moreover, you can find an AI-powered tool that intensifies your live streaming experience.

stream facebook to obs studio

Part 1. A Brief Overview of OBS and Facebook

According to a Statista report, Facebook is the most-used social network, with over 3 billion monthly visitors. Almost everyone knows about Facebook, but most people are unfamiliar with OBS Studio. This section intends to provide essential information about OBS and its compatibility with Facebook Live:

OBS Studio

OBS Studio is an open-source and free software for streaming and screen casting. Its initial version was released in 2012. Now, this tool is available for macOS, Windows, BSD, and Linux distributions. It helps to record, encode, capture, and broadcast through RTMP, WebRTC, and other protocols. Moreover, OBS Studio supports multiple plug-ins to provide more functions.

obs studio interface

Facebook

Mark Zuckerberg launched Facebook to help users connect globally. People started to use it for various purposes because of its extended functionality. Currently, it is helping individuals and companies to do wonders together. Many brands are using it for marketing and generating leads. Moreover, Facebook has even established its position as one of the finest live-selling platforms.

facebook interface

Part 2. How To Stream to Facebook With OBS Studio: A Simple Guide

Streaming live on Facebook provides capabilities to reach global audiences and share content. At the same time, you need an efficient tool like OBS to stream live on this largest social network. Due to some complex options, steamers are still confused about how to use OBS for Facebook Live effectively. In this regard, the following steps make it easy for them to stream to Facebook with OBS Studio.

  • Step 1. First of all, launch OBS Studio software on your device. On the main interface, it provides a whole range of options. Click on the “+” icon in the “Scenes” panel at the bottom left corner. Then, rename the scene on the prompt and hit the “OK” button to save it for use every time.

create a scene in obs

  • Step 2. After creating a scene, you need to add sources for audio and video. To add audio input, hit the “+” icon in the “Sources” panel. Then, select the “Audio Input Capture” option from the appeared list. After that, rename the audio source in the “Create new” bar and click the “OK” option. Another panel shows here in which you select the device from the dropdown. After that, hit the “OK” button again to save it.

set microphone during live stream

  • Step 3. To add a video capture source, click on the “+” icon again given in the “Sources” panel. Afterward, a list appears from where you select the “Video Capture Device” option. You can rename the source on the next displayed panel and then hit the “OK” button. Select the video source from available devices and customize FPS and resolution. Once you confirm the video source, it starts showing the video using that source.

define video capturing device

  • Step 4. To proceed to the live streaming feature, click the “Settings” option in the “Controls” section. Navigate to the settings page and select the “Stream” option. After that, click “Service” to check the services list and choose “Facebook Live” from there. Upon doing that, hit the “Get Stream Key” button to get a key for streaming.

set service to facebook

  • Step 5. It opens the browser and shows the Facebook page through a unique URL. On that page, you can see two options, including “Go live” and “Create event.” Here, you must select “Go Live” to proceed further.

proceed to go live across facebook

  • Step 6. On the next window, select the “Streaming software” option with a key icon. This displays the “Stream Key” for further processing. Click the “Copy” button to get the key in your clipboard.

copy streaming key from facebook

  • Step 7. After copying the key, go back to the OBS Studio tool. Paste the key in the “Stream Key” text box within the Stream Settings and hit the “OK” button.

use stream key on obs

  • Step 8. Afterward, click on the “Start Streaming” function in the “Controls” panel. Then, it immediately starts streaming and shows its parameters in the below bar. To terminate live streaming, hit “Stop Streaming” from the same menu.

start streaming on obs

Part 3. How To Attract More Live Audiences When Streaming to Facebook With OBS Studio?

As we have mentioned, there are many live-streaming tools in the market. These streaming platforms offer handy features that help users to stream simple content. For instance, OBS is helpful but inefficient enough to produce creative live streams. For this, you need a powerful tool with complete customization options. Wondershare Virbo Live is a well-designed tool to tailor your live streams perfectly.

Interestingly, this tool’s AI Smart Script feature helps generate scripts for marketing streams in instant prompts. You can change the live stream template and background according to your desire. Also, there is a range of AI Avatars with different ethnicities, outfits, and poses for all occasions. Moreover, you can use the tool without downloading it because it offers cloud-based support.

Features of Wondershare Virbo Live To Consider

  1. Wondershare Virbo Live has an AI Streamer that provides dubbing in different languages and accents. You can also generate AI voices according to your audience.
  2. This cost-efficient tool offers a seamless streaming experience 24/7. Thus, it helps to boost the revenue of your live selling on social platforms.
  3. You can customize the size and placement of objects or text on live streams. Also, it helps to use stickers that catch the interest of viewers.

Comprehensive Steps To Create a Streaming Room Using Wondershare Virbo Live

Virbo Live would be a perfect solution for creating customized live-stream rooms. It provides intuitive controls with AI-powered features. Here’s how you can make your streaming room step-by-step with this efficient live-streaming tool.

  • Step 1. Access Tool and Advance To Create Stream

Initially, visit the official site of Wondershare Virbo Live and navigate on the main interface. Move slightly down and click the “Create Stream Room Now” option. Afterward, it will take you to the main panel of the tool.

set a new stream room

  • Step 2. Start With Selecting the Livestream Room Template

To start the customization process, pick the best template from the different choices under the “Livestream Room Template” section. After selecting the template, the window opens and displays the template on the right side of the screen.

select template for live streaming

  • Step 3. Utilize Different Controls To Customize the Template

You can customize the template on the same screen by dragging text or objects. Then, you can select creative avatars from the “AI avatars” tab for your live event. Apart from that, open the “Background” tab to choose stunning backgrounds. Plus, you can introduce “Sticker” based on the requirements of your stream.

change elements on live video

  • Step 4. Access Options for Human Interaction

After taking care of visuals, hit the “Human interaction” tab from the display’s top left and select the “Microphone” option. Upon doing this, click the “Turn microphone on to take over” button to provide access to your local microphone. After that, you can interact with the audience live when livestreaming on Facebook.

set mic for human interaction

  • Step 5. Initiate Your Customized Live Stream Successfully

After finalizing all the selections, you can start live streaming. For that, hit the “Start livestream” button given at the top right corner of the screen. The tool instantly starts your live stream with customized features.

start live stream virbo live

Conclusion

Conclusively, we have presented a detailed overview of OBS Studio and its integration with Facebook Live. You can benefit from simple instructions on how to use OBS Studio for Facebook Live. Wondershare Virbo Live provides innovative functions with AI technology to make your live streams even more exciting. Amazingly, users can seamlessly integrate this tool with all major social networks for live streaming.

YouTube Live streams have become popular over the years. From gaming, vlogging, and gambling to some other niches, creators are earning millions of dollars from all over the world. It has come to a point where people do not prefer YouTube Live more than Twitch, which is such an interesting thing because Twitch used to be at the forefront of all streaming.

So, if you want to transform your YouTube streaming journey from zero to hero, here are some must-know secrets that you should know.

Part 1: Must-Know Secrets to YouTube Live

1. Select AI-powered streaming tools to ease the workload

Virbo Live

We live in an AI-centric world with YouTube automation coming into play. A lot of YouTubers nowadays go to the automation path since it gives them a positive return on their investment. Let’s say that you are going to start your explainer YouTube channel or an eCommerce-related one.

In that case, you should leverage Virbo Live, which is a cost-effective and multilingual AI avatar tool. You can create explainer videos, host live shopping sessions, and do seamless AI streaming with vTubers and avatars.

Virbo Live makes YouTube video streaming easier, effective and saves you a lot of time and money at the same time. Here are some of the Virbo features that help you upscale your YouTube live streams to become successful streamers.

Virbo Live Features

Features

  • Cloud-based operations

Nowadays, it is all about speed and efficiency. While Virbo Live has a Windows version that you can download, if you want to save time and get your AI-streaming career started, you can just use it on the web.

You can access the tool right from your browser, manage your product, and enjoy the flexibility that the cloud provides.

  • Compatibility with major platforms

But Virbo Live goes beyond YouTube.It supports all major social media platforms like YouTube, Facebook, Instagram, TikTok, Linkedin In, and more. In other words, you can leverage Virbo Live to stream on various social media platforms.

  • Interaction through text

One of the best features of Virbo Live is that it allows you to use real-time text so the AI can read whatever you time on the spot. This makes it easier for you to interact with your audience while going live.

Enter any text into the box and the AI avatar will generate the words of your choice. You can also choose which language you want the avatar to be in along with the voices that you want to be displayed.

  • Realistic AI-driven avatars

Virbo Live improves engagement by providing you with AI streamers or Vtubers that can perfectly mimic human movements. You get avatars of various ethnicities, poses, attires, and accents, giving you all the diverse options for your YouTube video stream.

2. Discuss hot topics your audience wants to talk about

Hot Topic

If you are a new creator who is looking to make his mark as a successful streamer, then you should capitalize on what already seems to be working. Most creators make this fatal mistake when they try to invent something new, earlier in their streaming career.

However, you need to have a loyal audience in order to do so. People use YouTube to get information or some sort of entertainment. Whether you are a new creator or someone who already has a set audience, your main focus should be to discuss hot topics or play trending games to get views faster and efficiently.

To make it easier for you, let’s say that a new game rolls out. By discussing the game or playing the game on live stream, you are going to attract the right audience according to your YouTube channel and gain followers instead of being clueless.

3. Ranking live videos

Ranking Live Videos

Yes! It is possible to rank videos on the go as you go live. By doing YouTube research, you can leverage different keywords and rank for them as you go online. Most people make evergreen videos and put pre-recorded ones but compared to them, the live world is still small.

That is exactly your ticket to success. First, you need to understand the problems that your audience has. How can you solve them? What concerns do they have on a particular topic? Then, you need to go live, add the right description, choose tags, and talk about that particular topic to gain traction from people all over the world.

It seems like YouTube also pushes live content which means live creators have an edge compared to the ones that don’t go live.

4. Building a community

Building a community

With other tips on the list, you must be vary of how important your audience is especially when it comes to YouTube Live. The third secret and one of the most important YouTube streaming guidelines is building a community.

As you build your live community, you will have audience retention, meaning more people will come to you whenever you go live. You need to understand your audience deeply, what time you get the most viewers, and what interests your audience.

Once you do that, you also need to talk to them as they come live. Build deep connections with your viewers and you will see a huge increase in your subscribers and overall viewer count.

5. Promote your broadcast

Promote your broadcast

We live in an attention economy where hype is everything. If you look at some of the biggest live streamers, they create so much hype that people from all over the web would be curious enough to leave what they are doing and watch their streams. There are two main aspects to it.

First, you need to create hype and secondly, you need to use social media the right way. Most successful streamers use Discord and then use their servers to recommend live streams before they even start it.

But what’s unique about this approach is that they have the time to create hype. You should tease some exciting content about the livestream and then people will be more interested in joining your podcasts.

6. Collaboration

Collaboration

Once you grow a little bit, you can collaborate with other streamers to join two audiences together. If you look closely, we have multiple streamers connecting with each other and having fun together. For example, Fouseytube sometimes connects with Sneako and both of them then go to N3on to make the biggest live stream in the history of social media.

When you collaborate with someone and entertain the audience in a way that they want to be, You need to not only build a community of people but also collaborate with other streamers which will open new aspects of your streaming journey.

Part 2: Common Problems & Solutions of YouTube Live

YouTube Live can have a plethora of problems like engagement issues, user-interaction issues, stream not starting, and some other technical issues. However, most of these problems have solutions which we are going to cover in this part.

But if you want a complete AI Live Streamer guide, then you should check out Virbo Live Stream User Guide as it moves you through every step and provides a complete guideline of steps to follow to have the perfect stream up and running.

1. Stream not starting

Stream not starting

One of the most common problems with YouTube Live is streams not starting. Imagine you have an audience of people waiting but the stream just does not start. It can be unresponsive, which is a common issue with YouTube Live.

Here’s what you can do to fix the issue. Firstly, you need to verify your account and wait for 24 hours for this issue to be fixed. It is because new channels need this type of verification to allow you to start streaming.

However, if that still doesn’t fix the issue, you should try restarting your streaming service and computer. After a good reset, you can start streaming again and it should get you up and running.

2. Poor video and audio quality

Poor video and audio quality

We all know many online streams have poor video and audio quality. It can be due to a bad internet connection, and if you are streaming from your cellular data, then it can be inconsistent at times, making your viewers angry with the poor video and audio quality.

Choose a lower-resolution setting in your streaming software. Close unnecessary background applications consuming bandwidth. You can also consider investing in a better internet connection. For audio quality, try to invest in a nice microphone as audio quality can make a day and night difference.

3. Laggy stream

Laggy stream

Similar to poor video and audio, a laggy stream can occur due to a bad internet connection. Most streamers have a plethora of applications opened in the background that all take some level of internet.

Consider Steam for example. Applications like Steam will take a big chunk of your internet whenever they are running in the background. If you are suffering from a laggy stream, try to minimize the background applications and close them if unneeded.

4. Lack of interaction on stream

Lack of interaction on stream

A lot of people suffer from a lack of interaction even if they have slowly started to build a respectable viewer count. So, what should you do in that situation? Actively engage with viewers by responding to comments, asking questions, and running polls/contests.

Encourage viewers to interact with each other. Invite guests or co-hosts to add diverse perspectives. You should always be trying something new that would excite the viewers into taking part.

Conclusion

YouTube Live is one of the best ways for creators to grow their brands. Whether it is using AI avatars with Virbo or doing real streams, we have discussed some of the best ways you can grow your YouTube Live.

YouTube Live streams have become popular over the years. From gaming, vlogging, and gambling to some other niches, creators are earning millions of dollars from all over the world. It has come to a point where people do not prefer YouTube Live more than Twitch, which is such an interesting thing because Twitch used to be at the forefront of all streaming.

So, if you want to transform your YouTube streaming journey from zero to hero, here are some must-know secrets that you should know.

Part 1: Must-Know Secrets to YouTube Live

1. Select AI-powered streaming tools to ease the workload

Virbo Live

We live in an AI-centric world with YouTube automation coming into play. A lot of YouTubers nowadays go to the automation path since it gives them a positive return on their investment. Let’s say that you are going to start your explainer YouTube channel or an eCommerce-related one.

In that case, you should leverage Virbo Live, which is a cost-effective and multilingual AI avatar tool. You can create explainer videos, host live shopping sessions, and do seamless AI streaming with vTubers and avatars.

Virbo Live makes YouTube video streaming easier, effective and saves you a lot of time and money at the same time. Here are some of the Virbo features that help you upscale your YouTube live streams to become successful streamers.

Virbo Live Features

Features

  • Cloud-based operations

Nowadays, it is all about speed and efficiency. While Virbo Live has a Windows version that you can download, if you want to save time and get your AI-streaming career started, you can just use it on the web.

You can access the tool right from your browser, manage your product, and enjoy the flexibility that the cloud provides.

  • Compatibility with major platforms

But Virbo Live goes beyond YouTube.It supports all major social media platforms like YouTube, Facebook, Instagram, TikTok, Linkedin In, and more. In other words, you can leverage Virbo Live to stream on various social media platforms.

  • Interaction through text

One of the best features of Virbo Live is that it allows you to use real-time text so the AI can read whatever you time on the spot. This makes it easier for you to interact with your audience while going live.

Enter any text into the box and the AI avatar will generate the words of your choice. You can also choose which language you want the avatar to be in along with the voices that you want to be displayed.

  • Realistic AI-driven avatars

Virbo Live improves engagement by providing you with AI streamers or Vtubers that can perfectly mimic human movements. You get avatars of various ethnicities, poses, attires, and accents, giving you all the diverse options for your YouTube video stream.

2. Discuss hot topics your audience wants to talk about

Hot Topic

If you are a new creator who is looking to make his mark as a successful streamer, then you should capitalize on what already seems to be working. Most creators make this fatal mistake when they try to invent something new, earlier in their streaming career.

However, you need to have a loyal audience in order to do so. People use YouTube to get information or some sort of entertainment. Whether you are a new creator or someone who already has a set audience, your main focus should be to discuss hot topics or play trending games to get views faster and efficiently.

To make it easier for you, let’s say that a new game rolls out. By discussing the game or playing the game on live stream, you are going to attract the right audience according to your YouTube channel and gain followers instead of being clueless.

3. Ranking live videos

Ranking Live Videos

Yes! It is possible to rank videos on the go as you go live. By doing YouTube research, you can leverage different keywords and rank for them as you go online. Most people make evergreen videos and put pre-recorded ones but compared to them, the live world is still small.

That is exactly your ticket to success. First, you need to understand the problems that your audience has. How can you solve them? What concerns do they have on a particular topic? Then, you need to go live, add the right description, choose tags, and talk about that particular topic to gain traction from people all over the world.

It seems like YouTube also pushes live content which means live creators have an edge compared to the ones that don’t go live.

4. Building a community

Building a community

With other tips on the list, you must be vary of how important your audience is especially when it comes to YouTube Live. The third secret and one of the most important YouTube streaming guidelines is building a community.

As you build your live community, you will have audience retention, meaning more people will come to you whenever you go live. You need to understand your audience deeply, what time you get the most viewers, and what interests your audience.

Once you do that, you also need to talk to them as they come live. Build deep connections with your viewers and you will see a huge increase in your subscribers and overall viewer count.

5. Promote your broadcast

Promote your broadcast

We live in an attention economy where hype is everything. If you look at some of the biggest live streamers, they create so much hype that people from all over the web would be curious enough to leave what they are doing and watch their streams. There are two main aspects to it.

First, you need to create hype and secondly, you need to use social media the right way. Most successful streamers use Discord and then use their servers to recommend live streams before they even start it.

But what’s unique about this approach is that they have the time to create hype. You should tease some exciting content about the livestream and then people will be more interested in joining your podcasts.

6. Collaboration

Collaboration

Once you grow a little bit, you can collaborate with other streamers to join two audiences together. If you look closely, we have multiple streamers connecting with each other and having fun together. For example, Fouseytube sometimes connects with Sneako and both of them then go to N3on to make the biggest live stream in the history of social media.

When you collaborate with someone and entertain the audience in a way that they want to be, You need to not only build a community of people but also collaborate with other streamers which will open new aspects of your streaming journey.

Part 2: Common Problems & Solutions of YouTube Live

YouTube Live can have a plethora of problems like engagement issues, user-interaction issues, stream not starting, and some other technical issues. However, most of these problems have solutions which we are going to cover in this part.

But if you want a complete AI Live Streamer guide, then you should check out Virbo Live Stream User Guide as it moves you through every step and provides a complete guideline of steps to follow to have the perfect stream up and running.

1. Stream not starting

Stream not starting

One of the most common problems with YouTube Live is streams not starting. Imagine you have an audience of people waiting but the stream just does not start. It can be unresponsive, which is a common issue with YouTube Live.

Here’s what you can do to fix the issue. Firstly, you need to verify your account and wait for 24 hours for this issue to be fixed. It is because new channels need this type of verification to allow you to start streaming.

However, if that still doesn’t fix the issue, you should try restarting your streaming service and computer. After a good reset, you can start streaming again and it should get you up and running.

2. Poor video and audio quality

Poor video and audio quality

We all know many online streams have poor video and audio quality. It can be due to a bad internet connection, and if you are streaming from your cellular data, then it can be inconsistent at times, making your viewers angry with the poor video and audio quality.

Choose a lower-resolution setting in your streaming software. Close unnecessary background applications consuming bandwidth. You can also consider investing in a better internet connection. For audio quality, try to invest in a nice microphone as audio quality can make a day and night difference.

3. Laggy stream

Laggy stream

Similar to poor video and audio, a laggy stream can occur due to a bad internet connection. Most streamers have a plethora of applications opened in the background that all take some level of internet.

Consider Steam for example. Applications like Steam will take a big chunk of your internet whenever they are running in the background. If you are suffering from a laggy stream, try to minimize the background applications and close them if unneeded.

4. Lack of interaction on stream

Lack of interaction on stream

A lot of people suffer from a lack of interaction even if they have slowly started to build a respectable viewer count. So, what should you do in that situation? Actively engage with viewers by responding to comments, asking questions, and running polls/contests.

Encourage viewers to interact with each other. Invite guests or co-hosts to add diverse perspectives. You should always be trying something new that would excite the viewers into taking part.

Conclusion

YouTube Live is one of the best ways for creators to grow their brands. Whether it is using AI avatars with Virbo or doing real streams, we have discussed some of the best ways you can grow your YouTube Live.

Also read:

  • Title: New Amazon Live for Beginners Features, Pro Tips & Future Trends for 2024
  • Author: Jeff
  • Created at : 2024-05-19 02:23:37
  • Updated at : 2024-05-20 02:23:37
  • Link: https://ai-live-streaming.techidaily.com/new-amazon-live-for-beginners-features-pro-tips-and-future-trends-for-2024/
  • License: This work is licensed under CC BY-NC-SA 4.0.
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New Amazon Live for Beginners Features, Pro Tips & Future Trends for 2024