Maximize Your User Engagement With Instagram Live Shopping: Expert Tips

The live shopping feature gained popularity in 2016 as it changed the online shopping experience. This feature offered a worthwhile experience for customers in the online market. It represented itself as where they engage with products and features in real-time.

With its rising popularity, Instagram live shopping on Instagram helped businesses showcase their brands. It helped them connect with their customers through interactive mediums. Despite that, the developers had to stop the live selling feature on Instagram**.** This article will explain more about it.

Part 1. Instagram Live Shopping: Things Users Need To Know

Businesses on Instagram used to utilize live broadcasts to sell products directly from the app. It allows them to interact with viewers and drive real-time engagement. Instagram live shopping allowed people to save videos so customers could shop after the broadcast. Using this feature helped companies humanize their brand by telling stories.

According to a report , many Instagram users shopped weekly on the platform. They utilized many features like shopping tags and the “Shop” tab. However, Instagram stopped supporting live shopping on March 16, 2023. It was decided so that Instagram could focus more on other features of their application.

Reason for Discontinuing Live Shopping Feature

Live shopping on Instagram depends on the product quality. About 55% of the customers reported having this issue with live shopping. There are various other drawbacks to Instagram’s live selling feature, which are provided as follows:

1. More Focus on Other Features: Instagram wanted to focus on other app features. For this reason, they discontinued live shopping, which required utmost attention.
2. Declining Engagement: After the pandemic, online users became less engaged with livestream shopping. So, Instagram shifted its focus to the Reels feature.
3. Customer Feedback: The comments and suggestions on the live streams demanded improvements. Also, the live-selling Instagram feature did not bear positive comments from the customers.
4. Lack of Communication: Sometimes, the online team cannot properly communicate with customers. The lack of communication causes confusion and dissatisfaction among customers.
5. Limited Availability: The live shopping Instagram feature had geographical limitations. Various brands couldn’t provide their customers with their products in different places. Moreover, such conditions limit customer access and bring negative comments.

Part 2. Wondershare Virbo Live: Enhance Your Livestreaming Selling Experience

Users can still live stream even if the selling live on Instagram no longer exists. If you want to provide a seamless shopping experience, Instagram is not the only platform. You can access many live stream platforms like Twitch, YouTube, and Facebook. However, it is also challenging to create compelling livestream content. That is why Wondershare Virbo Live is the perfect live-stream video development software.

This tool provides you with an AI content generator that gives an engaging script for streams. There is also an issue with how some tools fail to provide the necessary features for live streaming. Wondershare Virbo Live solves this issue with realistic avatars, 20+ languages, 120+ voices, and more. Also, it is compatible with major platforms like YouTube, TikTok, Twitch, and more for live streaming.

Highlighting Features of Wondershare Virbo Live

1. Wondershare Virbo Live can help streamers reach a global audience with the AI translation feature. This can increase a broad live-streaming shopping experience for customers.
2. You can set up a customizable Q&A session for an interactive experience. It allows you to connect with your audience for their feedback and suggestions.
3. There is no need to download the software as it lets you operate online. It provides work flexibility and management with this tool’s cloud-based operation.
4. If you want to elevate your content, Virbo Live provides AI avatars that can attract others. There are various poses, ethnicities, and attire of avatars for your live stream.

Get Started Online Free Download

Steps on Creating a Live Streaming Room With Wondershare Virbo

Wondershare Virbo Live is the perfect alternative to Instagram live-stream shopping. People feel encouraged to use this AI tool as it allows them to film perfect live streams. Now, let’s delve into the steps that will guide you to create a perfect live stream:

• Step 1. Access Live Streaming Tool To Create a Room

Open Wondershare Virbo Live’s browser page on your device and continue to select the “Create Stream Room Now” button. As it opens a new window, look for the “Create a Blank Livestream Room” under the “Home” section. Select any template from the options provided at the bottom if you wish to quickly create a live stream room.

Get Started Online Free Download

• Step 2. Pick the Perfect AI Avatar for the Live Stream

Once the new window opens on your browser, click the “AI avatars” option on the top toolbar. From the drop-down menu, choose any avatar according to your preference. You can select different poses, attires, and ethnicities of avatars from the given option. When picked, it will appear on the right side of your screen.

• Step 3. Adjust Background Settings and Include Stickers

Now, hit the “Background” tab from the top toolbar option. Pick one background from the available categories to match your Livestream background and avatar. You can navigate to the “Stickers” tab to select the sticker representing your live selling motive.

• Step 4. Generate AI Script and Insert Text

After you’re done with the basic adjustments, go to the text box on the left side of the screen. You can write a script for your live stream or use the AI-assorted feature here. On the same side, tap the “AI Smart Script” button at the bottom left side of the screen. When a small window opens, write the product name, features, and promotions offered. Pick a language or style and hit the “Generate” button for script generation.

• Step 5. Start Livestreaming Your Content Through Virbo Live

When satisfied with your avatar, background, and script settings, begin the live streaming. From the top right side of the screen, click the “Start livestream” button.

Part 3. The Right Ways To Promote Your Brand for Effective Instagram Live Shopping

As we know, no Instagram live shoppingfeature is available for streamers. However, they can use different tips to promote their brand on Instagram and other livestreams. To create an effective livestream video, you should consider proper planning. In the given section, we’ll look at what key tips are essential for you to become a successful seller:

1. Write High-Quality Live Stream Content

Before selling on Instagram Live, you need a solid live-streaming plan. Users should prepare a quality script that involves information about the product. Also, ensure the content is concise, to the point, and captivating.

2. Create Interactive Online Q&A Sessions

An important tip for a successful live shopping Instagram session is customer interaction. This involves holding a live Q&A session to get valuable insight. You can use this information to understand their preferences and interests.

3. Give Sneak Peaks of New Products

You can also provide the audience with various sneak peeks of your product. This builds up anticipation in the audience and marks you as an excellent seller. Also, you can showcase teasers and reveal specific features of your product.

4. Provide Demonstrations and How-To Video Content

Another important tip for live selling on Instagram is product demo video clips. In these videos, you can illustrate the product’s function, usage, and benefits. Moreover, sellers can provide step-by-step guides via links that empower them to buy.

5. Collaborate and Promote Product Through Online Creators

Finally, set your stage by collaborating with various Instagram influencers and content creators. You can partner with different brands and give them sponsored content and more. This will increase your brand revenue and visibility and drive sales.

Conclusion

As mentioned before, selling on Instagram Live has been discontinued in 2023. However, there are still live-streaming platforms available in the market. We looked at various tips to help you achieve the perfect seller live stream. Among the tips, we recommend you utilize Wondershare Virbo Live , an ideal place to start. You can take your brand to the next with Virbo Live’s live-streaming features.

The live shopping feature gained popularity in 2016 as it changed the online shopping experience. This feature offered a worthwhile experience for customers in the online market. It represented itself as where they engage with products and features in real-time.

With its rising popularity, Instagram live shopping on Instagram helped businesses showcase their brands. It helped them connect with their customers through interactive mediums. Despite that, the developers had to stop the live selling feature on Instagram**.** This article will explain more about it.

Part 1. Instagram Live Shopping: Things Users Need To Know

Businesses on Instagram used to utilize live broadcasts to sell products directly from the app. It allows them to interact with viewers and drive real-time engagement. Instagram live shopping allowed people to save videos so customers could shop after the broadcast. Using this feature helped companies humanize their brand by telling stories.

According to a report , many Instagram users shopped weekly on the platform. They utilized many features like shopping tags and the “Shop” tab. However, Instagram stopped supporting live shopping on March 16, 2023. It was decided so that Instagram could focus more on other features of their application.

Reason for Discontinuing Live Shopping Feature

Live shopping on Instagram depends on the product quality. About 55% of the customers reported having this issue with live shopping. There are various other drawbacks to Instagram’s live selling feature, which are provided as follows:

1. More Focus on Other Features: Instagram wanted to focus on other app features. For this reason, they discontinued live shopping, which required utmost attention.
2. Declining Engagement: After the pandemic, online users became less engaged with livestream shopping. So, Instagram shifted its focus to the Reels feature.
3. Customer Feedback: The comments and suggestions on the live streams demanded improvements. Also, the live-selling Instagram feature did not bear positive comments from the customers.
4. Lack of Communication: Sometimes, the online team cannot properly communicate with customers. The lack of communication causes confusion and dissatisfaction among customers.
5. Limited Availability: The live shopping Instagram feature had geographical limitations. Various brands couldn’t provide their customers with their products in different places. Moreover, such conditions limit customer access and bring negative comments.

Part 2. Wondershare Virbo Live: Enhance Your Livestreaming Selling Experience

Users can still live stream even if the selling live on Instagram no longer exists. If you want to provide a seamless shopping experience, Instagram is not the only platform. You can access many live stream platforms like Twitch, YouTube, and Facebook. However, it is also challenging to create compelling livestream content. That is why Wondershare Virbo Live is the perfect live-stream video development software.

This tool provides you with an AI content generator that gives an engaging script for streams. There is also an issue with how some tools fail to provide the necessary features for live streaming. Wondershare Virbo Live solves this issue with realistic avatars, 20+ languages, 120+ voices, and more. Also, it is compatible with major platforms like YouTube, TikTok, Twitch, and more for live streaming.

Highlighting Features of Wondershare Virbo Live

1. Wondershare Virbo Live can help streamers reach a global audience with the AI translation feature. This can increase a broad live-streaming shopping experience for customers.
2. You can set up a customizable Q&A session for an interactive experience. It allows you to connect with your audience for their feedback and suggestions.
3. There is no need to download the software as it lets you operate online. It provides work flexibility and management with this tool’s cloud-based operation.
4. If you want to elevate your content, Virbo Live provides AI avatars that can attract others. There are various poses, ethnicities, and attire of avatars for your live stream.

Get Started Online Free Download

Steps on Creating a Live Streaming Room With Wondershare Virbo

Wondershare Virbo Live is the perfect alternative to Instagram live-stream shopping. People feel encouraged to use this AI tool as it allows them to film perfect live streams. Now, let’s delve into the steps that will guide you to create a perfect live stream:

• Step 1. Access Live Streaming Tool To Create a Room

Open Wondershare Virbo Live’s browser page on your device and continue to select the “Create Stream Room Now” button. As it opens a new window, look for the “Create a Blank Livestream Room” under the “Home” section. Select any template from the options provided at the bottom if you wish to quickly create a live stream room.

Get Started Online Free Download

• Step 2. Pick the Perfect AI Avatar for the Live Stream

Once the new window opens on your browser, click the “AI avatars” option on the top toolbar. From the drop-down menu, choose any avatar according to your preference. You can select different poses, attires, and ethnicities of avatars from the given option. When picked, it will appear on the right side of your screen.

• Step 3. Adjust Background Settings and Include Stickers

Now, hit the “Background” tab from the top toolbar option. Pick one background from the available categories to match your Livestream background and avatar. You can navigate to the “Stickers” tab to select the sticker representing your live selling motive.

• Step 4. Generate AI Script and Insert Text

After you’re done with the basic adjustments, go to the text box on the left side of the screen. You can write a script for your live stream or use the AI-assorted feature here. On the same side, tap the “AI Smart Script” button at the bottom left side of the screen. When a small window opens, write the product name, features, and promotions offered. Pick a language or style and hit the “Generate” button for script generation.

• Step 5. Start Livestreaming Your Content Through Virbo Live

When satisfied with your avatar, background, and script settings, begin the live streaming. From the top right side of the screen, click the “Start livestream” button.

Part 3. The Right Ways To Promote Your Brand for Effective Instagram Live Shopping

As we know, no Instagram live shoppingfeature is available for streamers. However, they can use different tips to promote their brand on Instagram and other livestreams. To create an effective livestream video, you should consider proper planning. In the given section, we’ll look at what key tips are essential for you to become a successful seller:

1. Write High-Quality Live Stream Content

Before selling on Instagram Live, you need a solid live-streaming plan. Users should prepare a quality script that involves information about the product. Also, ensure the content is concise, to the point, and captivating.

2. Create Interactive Online Q&A Sessions

An important tip for a successful live shopping Instagram session is customer interaction. This involves holding a live Q&A session to get valuable insight. You can use this information to understand their preferences and interests.

3. Give Sneak Peaks of New Products

You can also provide the audience with various sneak peeks of your product. This builds up anticipation in the audience and marks you as an excellent seller. Also, you can showcase teasers and reveal specific features of your product.

4. Provide Demonstrations and How-To Video Content

Another important tip for live selling on Instagram is product demo video clips. In these videos, you can illustrate the product’s function, usage, and benefits. Moreover, sellers can provide step-by-step guides via links that empower them to buy.

5. Collaborate and Promote Product Through Online Creators

Finally, set your stage by collaborating with various Instagram influencers and content creators. You can partner with different brands and give them sponsored content and more. This will increase your brand revenue and visibility and drive sales.

Conclusion

As mentioned before, selling on Instagram Live has been discontinued in 2023. However, there are still live-streaming platforms available in the market. We looked at various tips to help you achieve the perfect seller live stream. Among the tips, we recommend you utilize Wondershare Virbo Live , an ideal place to start. You can take your brand to the next with Virbo Live’s live-streaming features.

Beginner’s Tutorial: Stream to Facebook With OBS Studio

Live streaming has become essential for many brands to promote their products on a large scale. They use different tools to integrate live stream features with social media platforms. Among all the available options, OBS Studio is one such streaming software that provides a cross-platform approach. You can easily use this open-source tool to stream on Facebook Live.

This article provides sufficient information about OBS and Facebook. It also solves the query about how to start OBS Facebook live streaming with proper guidelines. Moreover, you can find an AI-powered tool that intensifies your live streaming experience.

Part 1. A Brief Overview of OBS and Facebook

According to a Statista report, Facebook is the most-used social network, with over 3 billion monthly visitors. Almost everyone knows about Facebook, but most people are unfamiliar with OBS Studio. This section intends to provide essential information about OBS and its compatibility with Facebook Live:

OBS Studio

OBS Studio is an open-source and free software for streaming and screen casting. Its initial version was released in 2012. Now, this tool is available for macOS, Windows, BSD, and Linux distributions. It helps to record, encode, capture, and broadcast through RTMP, WebRTC, and other protocols. Moreover, OBS Studio supports multiple plug-ins to provide more functions.

Facebook

Mark Zuckerberg launched Facebook to help users connect globally. People started to use it for various purposes because of its extended functionality. Currently, it is helping individuals and companies to do wonders together. Many brands are using it for marketing and generating leads. Moreover, Facebook has even established its position as one of the finest live-selling platforms.

Part 2. How To Stream to Facebook With OBS Studio: A Simple Guide

Streaming live on Facebook provides capabilities to reach global audiences and share content. At the same time, you need an efficient tool like OBS to stream live on this largest social network. Due to some complex options, steamers are still confused about how to use OBS for Facebook Live effectively. In this regard, the following steps make it easy for them to stream to Facebook with OBS Studio.

• Step 1. First of all, launch OBS Studio software on your device. On the main interface, it provides a whole range of options. Click on the “+” icon in the “Scenes” panel at the bottom left corner. Then, rename the scene on the prompt and hit the “OK” button to save it for use every time.

• Step 2. After creating a scene, you need to add sources for audio and video. To add audio input, hit the “+” icon in the “Sources” panel. Then, select the “Audio Input Capture” option from the appeared list. After that, rename the audio source in the “Create new” bar and click the “OK” option. Another panel shows here in which you select the device from the dropdown. After that, hit the “OK” button again to save it.

• Step 3. To add a video capture source, click on the “+” icon again given in the “Sources” panel. Afterward, a list appears from where you select the “Video Capture Device” option. You can rename the source on the next displayed panel and then hit the “OK” button. Select the video source from available devices and customize FPS and resolution. Once you confirm the video source, it starts showing the video using that source.

• Step 4. To proceed to the live streaming feature, click the “Settings” option in the “Controls” section. Navigate to the settings page and select the “Stream” option. After that, click “Service” to check the services list and choose “Facebook Live” from there. Upon doing that, hit the “Get Stream Key” button to get a key for streaming.

• Step 5. It opens the browser and shows the Facebook page through a unique URL. On that page, you can see two options, including “Go live” and “Create event.” Here, you must select “Go Live” to proceed further.

• Step 6. On the next window, select the “Streaming software” option with a key icon. This displays the “Stream Key” for further processing. Click the “Copy” button to get the key in your clipboard.

• Step 7. After copying the key, go back to the OBS Studio tool. Paste the key in the “Stream Key” text box within the Stream Settings and hit the “OK” button.

• Step 8. Afterward, click on the “Start Streaming” function in the “Controls” panel. Then, it immediately starts streaming and shows its parameters in the below bar. To terminate live streaming, hit “Stop Streaming” from the same menu.

Part 3. How To Attract More Live Audiences When Streaming to Facebook With OBS Studio?

As we have mentioned, there are many live-streaming tools in the market. These streaming platforms offer handy features that help users to stream simple content. For instance, OBS is helpful but inefficient enough to produce creative live streams. For this, you need a powerful tool with complete customization options. Wondershare Virbo Live is a well-designed tool to tailor your live streams perfectly.

Interestingly, this tool’s AI Smart Script feature helps generate scripts for marketing streams in instant prompts. You can change the live stream template and background according to your desire. Also, there is a range of AI Avatars with different ethnicities, outfits, and poses for all occasions. Moreover, you can use the tool without downloading it because it offers cloud-based support.

Features of Wondershare Virbo Live To Consider

1. Wondershare Virbo Live has an AI Streamer that provides dubbing in different languages and accents. You can also generate AI voices according to your audience.
2. This cost-efficient tool offers a seamless streaming experience 24/7. Thus, it helps to boost the revenue of your live selling on social platforms.
3. You can customize the size and placement of objects or text on live streams. Also, it helps to use stickers that catch the interest of viewers.

Comprehensive Steps To Create a Streaming Room Using Wondershare Virbo Live

Virbo Live would be a perfect solution for creating customized live-stream rooms. It provides intuitive controls with AI-powered features. Here’s how you can make your streaming room step-by-step with this efficient live-streaming tool.

• Step 1. Access Tool and Advance To Create Stream

Initially, visit the official site of Wondershare Virbo Live and navigate on the main interface. Move slightly down and click the “Create Stream Room Now” option. Afterward, it will take you to the main panel of the tool.

• Step 2. Start With Selecting the Livestream Room Template

To start the customization process, pick the best template from the different choices under the “Livestream Room Template” section. After selecting the template, the window opens and displays the template on the right side of the screen.

• Step 3. Utilize Different Controls To Customize the Template

You can customize the template on the same screen by dragging text or objects. Then, you can select creative avatars from the “AI avatars” tab for your live event. Apart from that, open the “Background” tab to choose stunning backgrounds. Plus, you can introduce “Sticker” based on the requirements of your stream.

• Step 4. Access Options for Human Interaction

After taking care of visuals, hit the “Human interaction” tab from the display’s top left and select the “Microphone” option. Upon doing this, click the “Turn microphone on to take over” button to provide access to your local microphone. After that, you can interact with the audience live when livestreaming on Facebook.

• Step 5. Initiate Your Customized Live Stream Successfully

After finalizing all the selections, you can start live streaming. For that, hit the “Start livestream” button given at the top right corner of the screen. The tool instantly starts your live stream with customized features.

Conclusion

Conclusively, we have presented a detailed overview of OBS Studio and its integration with Facebook Live. You can benefit from simple instructions on how to use OBS Studio for Facebook Live. Wondershare Virbo Live provides innovative functions with AI technology to make your live streams even more exciting. Amazingly, users can seamlessly integrate this tool with all major social networks for live streaming.

TikTok has changed the streaming world. With millions of users on the platform, TikTok Live Studio is a tool that allows you to stream and go live with ease and better engagement. TikTok has realized the power of streaming and is now competing with some of the biggest platforms like Facebook Live, Twitch, and YouTube.

But if you want to grow your TikTok using the Live Studio, then we have a complete guideline of how to go from a beginner streamer to an advanced one.

Part 1: Basic Knowledge of Pro Tips for TikTok Live Studio Success

We live in an attention economy where live streaming has become the pinnacle of entertainment. You see many creators like Adin Ross, N3on, and Sneako making the move and becoming one of the biggest streamers out there, earning millions of dollars per year.

The studio behind TikTok saw the potential and decided to allow live streaming, which is one of the best ways creators can interact with their audience. However, as the platform got bigger, TikTok introduced its official Live Studio tool that aims to set streamers up for success.

So what exactly is Live Studio? LIVE Studio is TikTok-dedicated streaming software that lets you stream games on TikTok, connect with the community, receive gifts, and subscriptions, and easily create high-quality content for your viewers to enjoy.

So how does it work?

01 How does TikTok Live Studio work?

Being a comprehensive live streaming software, creators who want to use Live Studio will need to at least have 1000 followers to unlock and access this wonderful software. TikTok LIVE Studio has helped gaming creators up their TikTok Live experience, experience true monetization, and connect deeply with their viewers.

However, if you want to be a gaming-related creator, you must have posted game-related short videos or gone live while playing a game of your choice. But with non-gamers, the policy is different. You need at least 10,000 followers to have access to the LIVE Studio.

02 Benefits and Features of TikTok Live Studio

Tik Tok LIVE Studio provides many features that make streaming a breeze. Especially when you are a gamer, you get so many intuitive controls that it turns your TikTok into an analytical dashboard where you can understand your audience a bit better.

Firstly, Live Studio TikTok makes it easier for beginners to go live and get their streaming career started. It is simple to use and easy to get started when there is a dedicated tool for streaming.

Secondly, you can engage with viewers like a pro using streaming-oriented features like LIVE, LIVE Goal, Highlight, and more. It sets up a whole system for you to follow and improve, allowing you to take your streaming career to the next level.

Moreover, with TikTok LIVE Studio, you can also chat with your viewers through an in-game chatbox. From reacting to their comments and receiving gifts, Live Studio provides all the options for streamers to leverage.

Part 2: Pro Tips for TikTok Live Studio Success

1. Select AI-powered streaming tools to ease the workload

We live in an AI-focused world where even gamers tend to move towards AI avatars instead of displaying themselves playing the game. If you have been a fan of vTubers and want a similar streaming style for your gaming TikTok Live, then you should try Virbo Live .

Moreover, in the modern world, TikTok commerce has been blowing up with shops showcasing their products and getting the most return of the content that they are making. But with virtual live avatars in Virbo, you can take it up a notch and get your TikTok store to sell better with greater engagement.

First of all, you are going to save a lot of money when it comes to using an AI avatar since you won’t need to hire a person to do everything for you. Secondly, using these VTubers will give you a boost in revenue especially when there is a live shopping event.

Lastly, with 24/7 seamless AI streaming, you can plan the stream ahead of time and get much more out of your livestreams. Here are some of Virbo’s live-streaming features.

Features of Virbo Live

• AI Live Shopping: Virbo offers 24/7 live avatars that you can use to set up AI live shopping right on your TikTok page. You don’t need any human model present and you can showcase your product on the TikTok page as you like.
• Realistic AI-Driven Avatars: All avatars are realistic and the vTubers can perfectly mimic natural movements. From different ethnicities, poses, and attire, you have the freedom to choose anything.
• Multiple Languages and Accents: Virbo offers multiple languages and accents that various avatars can have. Hence, you can break the language barrier and create live streams in various languages to target the native people.

2. Set your objectives for TikTok Live

When it comes to going live on TikTok, you also need to set your objectives. TikTok Live Studio provides many features that you can leverage. Hence, by planning your actions, you can make the best out of going live on TikTok

For example, before your stream starts, ask yourself, what are your objectives? Do you want more views, more people engaged, more conversations, monetization? Once you have the goal in mind, then you can leverage TikTok Live Studio and make the most return out of your effective live session.

3. Promote your live beforehand

Before you go live using TikTok Live Studio, you need to promote your life. It is important to build up anticipation before actually going live on the platform. Hence, when you announce that you are going live and also tease what is going to be in the video, you improve your chances of getting more viewers to join, especially if you have an audience already.

One of the best ways to promote is simply to make an engaging TikTok that only teases the content of your upcoming live session, sparking the curiosity factor amongst the potential viewers.

4. Timing matters the most

The right time when you push out your content is what matters the most. The same is true with YouTube, Facebook, Instagram, and most other platforms. With TikTok, you must understand where your audience is mostly active in

How do you find that? Well, you need to understand your audience deeply and when they are mostly active. For example, your audience could be active on TikTok on a certain time and that’s where pushing your livestream will get the most results.

5. Take care of technical aspects

Most people ignore the technical aspects of TikTok livestream. This is especially true if you want to come in front of the camera for live streaming purposes. For example, you need to make sure that your lighting, sound, and connectivity are perfect so nothing hinders the experience of your audience.

With TikTok Live Studio, you can handle the hardware, which devices you want to connect, and the overall quality of your live streams. So, when you address the technical aspects the right way, you increase your chances of engaging the audience.

Part 3: Step Guidance to Start TikTok Live Studio

Step 1 Download TikTok Live Studio

Visit the official website of TikTok Live Studio and download it for your Windows. But you can also log in to your TikTok account and download Live Studio from there. But if you don’t see the TikTok Live Studio download button in your TikTok app, then that means the software might not be available in your region.

Step 2 Install and Login TikTok Live Studio

After completing the download, you need to install the software on your Windows PC or laptop. Give it all the permission that it needs and after you are done installing it on your machine, you need to log in just like you log in to your TikTok. The application will allow you to choose various options like Facebook, Google, and Twitter login.

Step 3 Setting up LIVE Studio and going live

Once you are logged in, you can either skip the process or Set Up so that everything will go under your supervision. You will need to select things like Microphone, Camera settings, Streaming Settings, and more. Once everything is set up, you just need to click Go Live, and your live stream will be started.

Conclusion

TikTok Live Studio is one of the best live streaming tools you will find. The regular TikTok app is quite limited, especially if you are a streamer trying to make it on the TikTok world.

There is so much competition on the TikTok streaming service, but with Live Studio, you get a lot of freedom and tools to measure your progress in the competitive TikTok world.

TikTok has changed the streaming world. With millions of users on the platform, TikTok Live Studio is a tool that allows you to stream and go live with ease and better engagement. TikTok has realized the power of streaming and is now competing with some of the biggest platforms like Facebook Live, Twitch, and YouTube.

But if you want to grow your TikTok using the Live Studio, then we have a complete guideline of how to go from a beginner streamer to an advanced one.

Part 1: Basic Knowledge of Pro Tips for TikTok Live Studio Success

We live in an attention economy where live streaming has become the pinnacle of entertainment. You see many creators like Adin Ross, N3on, and Sneako making the move and becoming one of the biggest streamers out there, earning millions of dollars per year.

The studio behind TikTok saw the potential and decided to allow live streaming, which is one of the best ways creators can interact with their audience. However, as the platform got bigger, TikTok introduced its official Live Studio tool that aims to set streamers up for success.

So what exactly is Live Studio? LIVE Studio is TikTok-dedicated streaming software that lets you stream games on TikTok, connect with the community, receive gifts, and subscriptions, and easily create high-quality content for your viewers to enjoy.

So how does it work?

01 How does TikTok Live Studio work?

Being a comprehensive live streaming software, creators who want to use Live Studio will need to at least have 1000 followers to unlock and access this wonderful software. TikTok LIVE Studio has helped gaming creators up their TikTok Live experience, experience true monetization, and connect deeply with their viewers.

However, if you want to be a gaming-related creator, you must have posted game-related short videos or gone live while playing a game of your choice. But with non-gamers, the policy is different. You need at least 10,000 followers to have access to the LIVE Studio.

02 Benefits and Features of TikTok Live Studio

Tik Tok LIVE Studio provides many features that make streaming a breeze. Especially when you are a gamer, you get so many intuitive controls that it turns your TikTok into an analytical dashboard where you can understand your audience a bit better.

Firstly, Live Studio TikTok makes it easier for beginners to go live and get their streaming career started. It is simple to use and easy to get started when there is a dedicated tool for streaming.

Secondly, you can engage with viewers like a pro using streaming-oriented features like LIVE, LIVE Goal, Highlight, and more. It sets up a whole system for you to follow and improve, allowing you to take your streaming career to the next level.

Moreover, with TikTok LIVE Studio, you can also chat with your viewers through an in-game chatbox. From reacting to their comments and receiving gifts, Live Studio provides all the options for streamers to leverage.

Part 2: Pro Tips for TikTok Live Studio Success

1. Select AI-powered streaming tools to ease the workload

We live in an AI-focused world where even gamers tend to move towards AI avatars instead of displaying themselves playing the game. If you have been a fan of vTubers and want a similar streaming style for your gaming TikTok Live, then you should try Virbo Live .

Moreover, in the modern world, TikTok commerce has been blowing up with shops showcasing their products and getting the most return of the content that they are making. But with virtual live avatars in Virbo, you can take it up a notch and get your TikTok store to sell better with greater engagement.

First of all, you are going to save a lot of money when it comes to using an AI avatar since you won’t need to hire a person to do everything for you. Secondly, using these VTubers will give you a boost in revenue especially when there is a live shopping event.

Lastly, with 24/7 seamless AI streaming, you can plan the stream ahead of time and get much more out of your livestreams. Here are some of Virbo’s live-streaming features.

Features of Virbo Live

• AI Live Shopping: Virbo offers 24/7 live avatars that you can use to set up AI live shopping right on your TikTok page. You don’t need any human model present and you can showcase your product on the TikTok page as you like.
• Realistic AI-Driven Avatars: All avatars are realistic and the vTubers can perfectly mimic natural movements. From different ethnicities, poses, and attire, you have the freedom to choose anything.
• Multiple Languages and Accents: Virbo offers multiple languages and accents that various avatars can have. Hence, you can break the language barrier and create live streams in various languages to target the native people.

2. Set your objectives for TikTok Live

When it comes to going live on TikTok, you also need to set your objectives. TikTok Live Studio provides many features that you can leverage. Hence, by planning your actions, you can make the best out of going live on TikTok

For example, before your stream starts, ask yourself, what are your objectives? Do you want more views, more people engaged, more conversations, monetization? Once you have the goal in mind, then you can leverage TikTok Live Studio and make the most return out of your effective live session.

3. Promote your live beforehand

Before you go live using TikTok Live Studio, you need to promote your life. It is important to build up anticipation before actually going live on the platform. Hence, when you announce that you are going live and also tease what is going to be in the video, you improve your chances of getting more viewers to join, especially if you have an audience already.

One of the best ways to promote is simply to make an engaging TikTok that only teases the content of your upcoming live session, sparking the curiosity factor amongst the potential viewers.

4. Timing matters the most

The right time when you push out your content is what matters the most. The same is true with YouTube, Facebook, Instagram, and most other platforms. With TikTok, you must understand where your audience is mostly active in

How do you find that? Well, you need to understand your audience deeply and when they are mostly active. For example, your audience could be active on TikTok on a certain time and that’s where pushing your livestream will get the most results.

5. Take care of technical aspects

Most people ignore the technical aspects of TikTok livestream. This is especially true if you want to come in front of the camera for live streaming purposes. For example, you need to make sure that your lighting, sound, and connectivity are perfect so nothing hinders the experience of your audience.

With TikTok Live Studio, you can handle the hardware, which devices you want to connect, and the overall quality of your live streams. So, when you address the technical aspects the right way, you increase your chances of engaging the audience.

Part 3: Step Guidance to Start TikTok Live Studio

Step 1 Download TikTok Live Studio

Visit the official website of TikTok Live Studio and download it for your Windows. But you can also log in to your TikTok account and download Live Studio from there. But if you don’t see the TikTok Live Studio download button in your TikTok app, then that means the software might not be available in your region.

Step 2 Install and Login TikTok Live Studio

After completing the download, you need to install the software on your Windows PC or laptop. Give it all the permission that it needs and after you are done installing it on your machine, you need to log in just like you log in to your TikTok. The application will allow you to choose various options like Facebook, Google, and Twitter login.

Step 3 Setting up LIVE Studio and going live

Once you are logged in, you can either skip the process or Set Up so that everything will go under your supervision. You will need to select things like Microphone, Camera settings, Streaming Settings, and more. Once everything is set up, you just need to click Go Live, and your live stream will be started.

Conclusion

TikTok Live Studio is one of the best live streaming tools you will find. The regular TikTok app is quite limited, especially if you are a streamer trying to make it on the TikTok world.

There is so much competition on the TikTok streaming service, but with Live Studio, you get a lot of freedom and tools to measure your progress in the competitive TikTok world.

Live Selling: A Comprehensive Starter’s Guide

The spread of the internet has changed consumer purchasing habits in recent years. Now, social media platforms are the growing digital marketplaces for products. The COVID-19 pandemic accelerated the trend of online shopping, and people now prefer buying online. This digital shopping mode eliminates the struggle to leave physical spaces in their busy routines.

The same goes for the marketing field, which has revolutionized with live sales. Venders prefer to sell items online to generate the greatest sales without physical systems. If that interests you, get more insights on livestream selling through this article.

Part 1. A Basic Preview To “Live Shopping”

Livestream selling or live shopping refers to live product demonstrations on digital platforms. The retailer or host has to introduce themselves, their store, and sale before describing products. They explain each detail of the products and their prices while holding them in a direct video call. During that, ensure that followers can see the product and interact through comments.

Customers perceive it as a lively shopping experience instead of websites loading products. It creates a sense of connection as people feel like shopping in physical stores. As live selling has a core element of being in real time, people can question and know about the product. Compared with traditional shopping, one can place an order through links mentioned in the livestream.

Is It Beneficial To Sell Live in This Digital Industry?

Live selling is an emerging way to attract customers to shop on online marketplaces. According to research, 76% of US adults prefer shopping online for clothes and groceries. It focuses on customers’ desire to know about products that generate sales. Thus, it proves beneficial in many terms, among which a few are elaborated below:

1. Engaging and Updating Communication

Businesses can directly engage with a broader audience by entering the live selling industry. They get knowledge about current product trends to introduce similar things. Besides, this method eliminates the need to target customers in-store or via e-mails. Now, businesses can market their product and live sales simultaneously.

2. Reduced Return Rates and Customer Satisfaction

Before live selling, people need to search for what they want by visiting the official sites of brands. Also, they scroll to read honest product reviews for the validity of products. With live selling, customers can view the products and ask questions during the live sessions. Therefore, it lowers the return rates to 40% while increasing customer satisfaction and trust.

3. Potential Growth and Virtual Demonstrations

This online shopping mode has the potential to upscale your business. According to a survey, companies can see top-line growth upward of 25% through live selling. Apart from upscaling, they can see their digital competitors and define new ways to stand out. Sellers can compete by providing discount coupons and virtual demonstrations of products.

Part 2. What’s the Core Elements of a Live Video

Selling products via online videos is a marketing technique that is rapidly growing. Already, 80% of marketers confess that livestream shopping is integral to boosting sales online. If you are going tosell live as a seller, you should read this part for some insights. Here, you will learn the core elements of a live video to make your sale successful:

1. Livestream Selling Platform

To expand the product’s reach, it is essential to carefully select an online live selling platform. It could be a native live shopping platform, social media, or merchant website. As Gen Z and millennials are more attracted to live streaming, social media platforms would be ideal hosts. Many brands are integrating social media with e-commerce to cut the need for two separate apps.

2. Real-Time Session With Host

Upon choosing a suitable platform, a live video session is arranged. For that purpose, you need a host who should seem trustworthy and relatable to the product. There could be more than one person in the live sale to demonstrate products and share tips and benefits. Besides, the host needs to interact with the customers and share thoughts about the product.

3. Points of Product or Video Content

The main object of live selling is to sell products, but the best way is to create hype. In this regard, brands offer special discounts and giveaways valid only during live streams. It increases the tendency of customers to make purchases during the live sessions. The live session must be 20-30 minutes and include click-on links for easy buying.

Significant Statistics To Support Increasing Influence of Live Selling

The concept of livestream sales emerged decades ago but gained a spotlight in 2016 in China. Afterward, it flourished worldwide and grew to 171 billion USD in 2020. An estimation of the US livestream shopping market reveals worth $35 billion by 2024. Live selling is evolving not only in the US but also in other regions of the globe.

Live Streaming Sales in Regions
China	4.9 trillion yuan in 2023
The United States	$17 billion in 2023
Europe	Influenced 50% more than physical or online Purchasing
Livestream shopping Platforms (US 2022)
Facebook Live	55%
YouTube Live	52%
Instagram	46%
Amazon Live	30%

Part 3. Live Selling Strategies To Boost Revenue

Anyone can live sale online because you have to explain products and respond to queries. Yet not everyone generates the same revenue and gets immense popularity. The reason is operative strategies and tips, which you can use in the below discussion to gear up your shopping stream.

1. Use 24/7 Hours Seamless AI Live Streaming Software

Most sellers are unaware of current digital trends and the right actions for live selling. In that context, you need a platform to provide everything from script to selling videos. However, using Wondershare Virbo Live and staying in a single place is suggested to plan and execute the live shopping. Virbo Live is an AI tool that connects sellers with customers through streaming videos.

1. **AI Avatar:**Wondershare Virbo Live offers an AI avatar feature for start-ups and small business owners. It eliminates the need for a well-groomed host or managing crew. AI avatars can perfectly mimic your actions with natural movements to engage the audience.
2. **Q&A Library:**The platform allows the creation of automatic responses with a personalized library of questions. The major advantage of having such an option is that it helps users connect better with the audience.
3. **Text Interaction:**The quality of content can be easily manipulated and managed across Wondershare Virbo Live. You can provide text to trigger your AI streamer to speak within the live stream.

Compatibility with Platforms: YouTube, LinkedIn, Facebook, Instagram, TikTok, Twitch, Alibaba, and X(Twitter).

Get Started Online Free Download

Steps To Create a Complete Livestream Room With Wondershare Virbo Live

Wondershare Virbo Live is available online and offers a cloud-based service. To fully utilize this live selling strategy, follow these steps and explore this all-in-one tool:

• Step 1. Access the Main Interface of Virbo Live

Start the process on Wondershare Virbo Live by clicking the “Create Stream Room Now” button. You need to select the “Create a Blank Livestream Room” button to initiate the livestream room creation.

Get Started Online Free Download

• Step 2. Customize the Live Stream Video in Virbo Live

Once you find yourselves in the editing section, add a script you want to use in your live-stream video. While staying in the “Script lines” section, you can add a script in the form of text or audio. If you wish to add an audio script, go to the “Audio” tab and select “Upload local voice.” This voice will then be used across the live stream video in Virbo Live.

• Step 3. Set Avatar and Other Elements Before Starting Livestreaming

Following this, you can add your required avatars, background, and stickers to the video with the options at the top of the window. Finally, when you are done exploring, hit the “Start livestream” option and live sell on any of the supported platforms.

2. Pick an Appropriate Date and Time

Another tip to consider is choosing the right time and date for the maximum viewers. In this regard, retailers should avoid a popular shopping period such as Black Friday. In contrast, it is suggested to pick weekends or holidays where customers must be free to join. Also, never choose the working hours of any day and consider the time zones for a global audience.

3. Keep the Conversation Engaging and Funny

Customers can read the product details and see how it looks, so what difference will they get from a live sale? Considering this perspective, sellers should bring something unique to the shopping stream. For this purpose, they can explain the product’s benefits and use cases. Furthermore, they should keep their tone friendly and humorous for the targeted audience.

Conclusion

To summarize, livestream sale s is an emerging concept to boost revenue and sales. As shown in this article, it is fruitful for retailers and significantly contributes to generating sales. Like China’s ever-changing live selling industry, Wondershare Virbo Live is also an emerging tool. It is emerging to change virtual selling dynamics by providing seamless live-stream videos.

The spread of the internet has changed consumer purchasing habits in recent years. Now, social media platforms are the growing digital marketplaces for products. The COVID-19 pandemic accelerated the trend of online shopping, and people now prefer buying online. This digital shopping mode eliminates the struggle to leave physical spaces in their busy routines.

The same goes for the marketing field, which has revolutionized with live sales. Venders prefer to sell items online to generate the greatest sales without physical systems. If that interests you, get more insights on livestream selling through this article.

Part 1. A Basic Preview To “Live Shopping”

Livestream selling or live shopping refers to live product demonstrations on digital platforms. The retailer or host has to introduce themselves, their store, and sale before describing products. They explain each detail of the products and their prices while holding them in a direct video call. During that, ensure that followers can see the product and interact through comments.

Customers perceive it as a lively shopping experience instead of websites loading products. It creates a sense of connection as people feel like shopping in physical stores. As live selling has a core element of being in real time, people can question and know about the product. Compared with traditional shopping, one can place an order through links mentioned in the livestream.

Is It Beneficial To Sell Live in This Digital Industry?

Live selling is an emerging way to attract customers to shop on online marketplaces. According to research, 76% of US adults prefer shopping online for clothes and groceries. It focuses on customers’ desire to know about products that generate sales. Thus, it proves beneficial in many terms, among which a few are elaborated below:

1. Engaging and Updating Communication

Businesses can directly engage with a broader audience by entering the live selling industry. They get knowledge about current product trends to introduce similar things. Besides, this method eliminates the need to target customers in-store or via e-mails. Now, businesses can market their product and live sales simultaneously.

2. Reduced Return Rates and Customer Satisfaction

Before live selling, people need to search for what they want by visiting the official sites of brands. Also, they scroll to read honest product reviews for the validity of products. With live selling, customers can view the products and ask questions during the live sessions. Therefore, it lowers the return rates to 40% while increasing customer satisfaction and trust.

3. Potential Growth and Virtual Demonstrations

This online shopping mode has the potential to upscale your business. According to a survey, companies can see top-line growth upward of 25% through live selling. Apart from upscaling, they can see their digital competitors and define new ways to stand out. Sellers can compete by providing discount coupons and virtual demonstrations of products.

Part 2. What’s the Core Elements of a Live Video

Selling products via online videos is a marketing technique that is rapidly growing. Already, 80% of marketers confess that livestream shopping is integral to boosting sales online. If you are going tosell live as a seller, you should read this part for some insights. Here, you will learn the core elements of a live video to make your sale successful:

1. Livestream Selling Platform

To expand the product’s reach, it is essential to carefully select an online live selling platform. It could be a native live shopping platform, social media, or merchant website. As Gen Z and millennials are more attracted to live streaming, social media platforms would be ideal hosts. Many brands are integrating social media with e-commerce to cut the need for two separate apps.

2. Real-Time Session With Host

Upon choosing a suitable platform, a live video session is arranged. For that purpose, you need a host who should seem trustworthy and relatable to the product. There could be more than one person in the live sale to demonstrate products and share tips and benefits. Besides, the host needs to interact with the customers and share thoughts about the product.

3. Points of Product or Video Content

The main object of live selling is to sell products, but the best way is to create hype. In this regard, brands offer special discounts and giveaways valid only during live streams. It increases the tendency of customers to make purchases during the live sessions. The live session must be 20-30 minutes and include click-on links for easy buying.

Significant Statistics To Support Increasing Influence of Live Selling

The concept of livestream sales emerged decades ago but gained a spotlight in 2016 in China. Afterward, it flourished worldwide and grew to 171 billion USD in 2020. An estimation of the US livestream shopping market reveals worth $35 billion by 2024. Live selling is evolving not only in the US but also in other regions of the globe.

Live Streaming Sales in Regions
China	4.9 trillion yuan in 2023
The United States	$17 billion in 2023
Europe	Influenced 50% more than physical or online Purchasing
Livestream shopping Platforms (US 2022)
Facebook Live	55%
YouTube Live	52%
Instagram	46%
Amazon Live	30%

Part 3. Live Selling Strategies To Boost Revenue

Anyone can live sale online because you have to explain products and respond to queries. Yet not everyone generates the same revenue and gets immense popularity. The reason is operative strategies and tips, which you can use in the below discussion to gear up your shopping stream.

1. Use 24/7 Hours Seamless AI Live Streaming Software

Most sellers are unaware of current digital trends and the right actions for live selling. In that context, you need a platform to provide everything from script to selling videos. However, using Wondershare Virbo Live and staying in a single place is suggested to plan and execute the live shopping. Virbo Live is an AI tool that connects sellers with customers through streaming videos.

1. **AI Avatar:**Wondershare Virbo Live offers an AI avatar feature for start-ups and small business owners. It eliminates the need for a well-groomed host or managing crew. AI avatars can perfectly mimic your actions with natural movements to engage the audience.
2. **Q&A Library:**The platform allows the creation of automatic responses with a personalized library of questions. The major advantage of having such an option is that it helps users connect better with the audience.
3. **Text Interaction:**The quality of content can be easily manipulated and managed across Wondershare Virbo Live. You can provide text to trigger your AI streamer to speak within the live stream.

Compatibility with Platforms: YouTube, LinkedIn, Facebook, Instagram, TikTok, Twitch, Alibaba, and X(Twitter).

Get Started Online Free Download

Steps To Create a Complete Livestream Room With Wondershare Virbo Live

Wondershare Virbo Live is available online and offers a cloud-based service. To fully utilize this live selling strategy, follow these steps and explore this all-in-one tool:

• Step 1. Access the Main Interface of Virbo Live

Start the process on Wondershare Virbo Live by clicking the “Create Stream Room Now” button. You need to select the “Create a Blank Livestream Room” button to initiate the livestream room creation.

Get Started Online Free Download

• Step 2. Customize the Live Stream Video in Virbo Live

Once you find yourselves in the editing section, add a script you want to use in your live-stream video. While staying in the “Script lines” section, you can add a script in the form of text or audio. If you wish to add an audio script, go to the “Audio” tab and select “Upload local voice.” This voice will then be used across the live stream video in Virbo Live.

• Step 3. Set Avatar and Other Elements Before Starting Livestreaming

Following this, you can add your required avatars, background, and stickers to the video with the options at the top of the window. Finally, when you are done exploring, hit the “Start livestream” option and live sell on any of the supported platforms.

2. Pick an Appropriate Date and Time

Another tip to consider is choosing the right time and date for the maximum viewers. In this regard, retailers should avoid a popular shopping period such as Black Friday. In contrast, it is suggested to pick weekends or holidays where customers must be free to join. Also, never choose the working hours of any day and consider the time zones for a global audience.

3. Keep the Conversation Engaging and Funny

Customers can read the product details and see how it looks, so what difference will they get from a live sale? Considering this perspective, sellers should bring something unique to the shopping stream. For this purpose, they can explain the product’s benefits and use cases. Furthermore, they should keep their tone friendly and humorous for the targeted audience.

Conclusion

To summarize, livestream sale s is an emerging concept to boost revenue and sales. As shown in this article, it is fruitful for retailers and significantly contributes to generating sales. Like China’s ever-changing live selling industry, Wondershare Virbo Live is also an emerging tool. It is emerging to change virtual selling dynamics by providing seamless live-stream videos.

Mastering Facebook Live: Your Complete Guide to Successful Streaming

A lot of people consume Facebook Live content as it provides a fun experience for the audience. Today, Facebook Live is being displayed across all genres. From gaming, vlogging, and sports, to basically anything under the Sun, going live on Facebook has become a new trend.

However, even to this date, a lot of users are confused about how to livestream on Facebook. That is why we have created this guide so you can livestream on Facebook without any hassle.

Part 1: Easy-to-follow Step Guidance to Start Facebook Live

Facebook Live video is one of the most sought-after features of all time. Not only does it help creators connect with their audience but it lets them generate more revenue, ultimately bringing more money to their account.

Moreover, it is an awesome way to reach a broader audience and let people discover your content in real-time. A lot of people are confused about how to use Facebook Live because the methods to use it on the mobile app, the web, and Creator Studio are all different.

So, let’s talk about how to go live on Facebook. Before you start, you should understand that you can live stream to your page, group, profile, and event using the Facebook app or using a camera and streaming software.

01 How to go live on Facebook using a phone

As we have already discovered, you can go live on your Facebook page, group, profile, and event from anywhere in the world. The best way to go about life in the modern world is to use the Facebook app which is available on both Android and iOS.

Here is a complete guide on how to use Facebook Live streaming services on your mobile.

Step 1 Choosing where to go live (Personal Profile, Group, or Page)

The first step is choosing where you want to live. Ask yourself where are you trying to go live. Is it on your personal profile, a Facebook page that you own, or in some group? Navigate to wherever you want to go live.

Step 2 Going live

Let’s say that you want to go live on your personal Facebook profile. Then, you need to click on the Facebook app, and click on What’s on your mind? Select Live Video which will be an option available. Now, you will start to see that new features will appear and you will need to set details about your livestreams in the next step.

Step 3 Setting live stream details and going live

Now you will need to give Facebook access to your camera and microphone, add a description to your video, set effects of your liking, and adjust everything accordingly. You can also invite your friends to join and watch the live video. So set those options and click on Go Live.

Step 4 Finishing the live stream

Once you have completed the live stream, simply click the Finish button to end your broadcast. In just a couple of minutes, your livestream will be ready in the form of a video.

02 How to go live on Facebook using the web

When you use the web version of Facebook, you will be redirected to Live Producer, which is a tool that allows you to use higher-end production equipment and streaming software. This happens on both laptops and PCs.

If you are a Facebook live streamer and want to go live using the web, then follow these steps.

Step 1 Find the Live video option on Facebook

Firstly, you will need to be logged in to your Facebook account. Once you are logged in, at the top of the News Feed, click on the What’s on your mind section and click on the three dots action button. There, you will find Live Video which will ultimately redirect you to Live Producer. So click on it.

Step 2 Setting up livestream

Once you are on Facebook Live Producer, you can add your title, and description, choose the equipment, and set a lot of things right on your Facebook account. You can do this before the live stream starts which is great because you can start live in a professional manner.

Step 3 Start your live stream on Web

Once everything is good to go, simply click on Go Live and you will be able to share your story with the rest of the world. You can also end the live stream whenever you like.

Part 2: Selected Tool to Elevate Your Facebook Live Experience

If you want to take your Facebook streaming to the next level, then you should try Virbo Live . Virbo is an all-in-one AI platform that allows users to create high-quality content with 300+ voices and a plethora of powerful features.

Virbo Live aims to transform the live experience by adding AI into play and improving traditional Facebook live streaming. Using Virbo Live is simple. You need to create a live shopping room where you can create a room or simply select a template. Then, you can choose the AI models and background. You can also choose the text and the voice that you want to be played during the live stream. And lastly, you can interact with your audience in the most user-friendly way possible.

For Facebook live streaming, Virbo Live is one of the most amazing tools that is transforming traditional boring live shopping into an AI-driven shopping experience. Let’s discover some of the features related to Facebook Live.

Features of Virbo Live

• Cost-effective: When it comes to going live on Facebook using the traditional method, you will need a lot of equipment like a camera, mic, and more. With Virbo Live, you don’t need anything because everything is handled by AI.
• 24/7 broadcasting: The regular Facebook live stream can be interrupted but with Virbo Live, you get continuous 24/7 broadcasting without interruptions.
• Live shopping made it easier: Virbo Live makes it easier for brands to showcase their products in the most user-friendly way possible. You can have the AI describe everything as your product gets bought by the audience.

Part 3: FAQs about Facebook Live

1. How do you get to Facebook Live?

You get a live stream on Facebook by using the live streaming feature. To do that, you either need to have a PC, Android, or iOS device. If you are on PC, you can simply log in to Facebook Web. But on mobile devices, you need to have the Facebook app or the Creators app downloaded to go live.

2. Can you watch Facebook Live without an account?

Facebook live videos are public, meaning you can watch them on any device as long as you have the internet. Moreover, Facebook live videos don’t require an active Facebook account to be played as they are usually public.

3. Is Facebook Live stream free?

Yes, Facebook live streaming is 100% free, meaning you don’t have to pay a penny to use any of the features. However, if you use a third-party tool, then you might need to pay to get some features unlocked.

4. Is YouTube Live better than Facebook Live?

Both YouTube Live and Facebook Live are perfect for streaming. However, if your goal is monetization and making money, then using YouTube Live would be better. However, if you want to interact with your audience and make your community grow, then Facebook Live is the best choice.

Conclusion

Facebook streams are a fun and engaging way to interact with the audience. In this guide, we have covered a complete guide that you can follow to get live on your Facebook and reach a broader audience.

And if you want to take your Facebook live streaming to the next level, then a tool like Virbo AI will be perfect for businesses that want to bring in more revenue and reach a bigger audience.

A lot of people consume Facebook Live content as it provides a fun experience for the audience. Today, Facebook Live is being displayed across all genres. From gaming, vlogging, and sports, to basically anything under the Sun, going live on Facebook has become a new trend.

However, even to this date, a lot of users are confused about how to livestream on Facebook. That is why we have created this guide so you can livestream on Facebook without any hassle.

Part 1: Easy-to-follow Step Guidance to Start Facebook Live

Facebook Live video is one of the most sought-after features of all time. Not only does it help creators connect with their audience but it lets them generate more revenue, ultimately bringing more money to their account.

Moreover, it is an awesome way to reach a broader audience and let people discover your content in real-time. A lot of people are confused about how to use Facebook Live because the methods to use it on the mobile app, the web, and Creator Studio are all different.

So, let’s talk about how to go live on Facebook. Before you start, you should understand that you can live stream to your page, group, profile, and event using the Facebook app or using a camera and streaming software.

01 How to go live on Facebook using a phone

As we have already discovered, you can go live on your Facebook page, group, profile, and event from anywhere in the world. The best way to go about life in the modern world is to use the Facebook app which is available on both Android and iOS.

Here is a complete guide on how to use Facebook Live streaming services on your mobile.

Step 1 Choosing where to go live (Personal Profile, Group, or Page)

The first step is choosing where you want to live. Ask yourself where are you trying to go live. Is it on your personal profile, a Facebook page that you own, or in some group? Navigate to wherever you want to go live.

Step 2 Going live

Let’s say that you want to go live on your personal Facebook profile. Then, you need to click on the Facebook app, and click on What’s on your mind? Select Live Video which will be an option available. Now, you will start to see that new features will appear and you will need to set details about your livestreams in the next step.

Step 3 Setting live stream details and going live

Now you will need to give Facebook access to your camera and microphone, add a description to your video, set effects of your liking, and adjust everything accordingly. You can also invite your friends to join and watch the live video. So set those options and click on Go Live.

Step 4 Finishing the live stream

Once you have completed the live stream, simply click the Finish button to end your broadcast. In just a couple of minutes, your livestream will be ready in the form of a video.

02 How to go live on Facebook using the web

When you use the web version of Facebook, you will be redirected to Live Producer, which is a tool that allows you to use higher-end production equipment and streaming software. This happens on both laptops and PCs.

If you are a Facebook live streamer and want to go live using the web, then follow these steps.

Step 1 Find the Live video option on Facebook

Firstly, you will need to be logged in to your Facebook account. Once you are logged in, at the top of the News Feed, click on the What’s on your mind section and click on the three dots action button. There, you will find Live Video which will ultimately redirect you to Live Producer. So click on it.

Step 2 Setting up livestream

Once you are on Facebook Live Producer, you can add your title, and description, choose the equipment, and set a lot of things right on your Facebook account. You can do this before the live stream starts which is great because you can start live in a professional manner.

Step 3 Start your live stream on Web

Once everything is good to go, simply click on Go Live and you will be able to share your story with the rest of the world. You can also end the live stream whenever you like.

Part 2: Selected Tool to Elevate Your Facebook Live Experience

If you want to take your Facebook streaming to the next level, then you should try Virbo Live . Virbo is an all-in-one AI platform that allows users to create high-quality content with 300+ voices and a plethora of powerful features.

Virbo Live aims to transform the live experience by adding AI into play and improving traditional Facebook live streaming. Using Virbo Live is simple. You need to create a live shopping room where you can create a room or simply select a template. Then, you can choose the AI models and background. You can also choose the text and the voice that you want to be played during the live stream. And lastly, you can interact with your audience in the most user-friendly way possible.

For Facebook live streaming, Virbo Live is one of the most amazing tools that is transforming traditional boring live shopping into an AI-driven shopping experience. Let’s discover some of the features related to Facebook Live.

Features of Virbo Live

• Cost-effective: When it comes to going live on Facebook using the traditional method, you will need a lot of equipment like a camera, mic, and more. With Virbo Live, you don’t need anything because everything is handled by AI.
• 24/7 broadcasting: The regular Facebook live stream can be interrupted but with Virbo Live, you get continuous 24/7 broadcasting without interruptions.
• Live shopping made it easier: Virbo Live makes it easier for brands to showcase their products in the most user-friendly way possible. You can have the AI describe everything as your product gets bought by the audience.

Part 3: FAQs about Facebook Live

1. How do you get to Facebook Live?

You get a live stream on Facebook by using the live streaming feature. To do that, you either need to have a PC, Android, or iOS device. If you are on PC, you can simply log in to Facebook Web. But on mobile devices, you need to have the Facebook app or the Creators app downloaded to go live.

2. Can you watch Facebook Live without an account?

Facebook live videos are public, meaning you can watch them on any device as long as you have the internet. Moreover, Facebook live videos don’t require an active Facebook account to be played as they are usually public.

3. Is Facebook Live stream free?

Yes, Facebook live streaming is 100% free, meaning you don’t have to pay a penny to use any of the features. However, if you use a third-party tool, then you might need to pay to get some features unlocked.

4. Is YouTube Live better than Facebook Live?

Both YouTube Live and Facebook Live are perfect for streaming. However, if your goal is monetization and making money, then using YouTube Live would be better. However, if you want to interact with your audience and make your community grow, then Facebook Live is the best choice.

Conclusion

Facebook streams are a fun and engaging way to interact with the audience. In this guide, we have covered a complete guide that you can follow to get live on your Facebook and reach a broader audience.

And if you want to take your Facebook live streaming to the next level, then a tool like Virbo AI will be perfect for businesses that want to bring in more revenue and reach a bigger audience.

Amazon Live for Beginners: Features, Pro Tips & Future Trends

Going live on Amazon is a great way to drive sales and traffic to your product. The platforms work in a similar way to other livestreaming services including Facebook and Taobao. Sellers can use Amazon Live streaming to drive trading and brand awareness of their products. In this article, we explore the Amazon Live streaming shopping experience including the key features and pro tips.

Part 1: Live on Amazon: A Game-Changer for Sellers

Amazon has been hosting many live streams where sellers promote a wide range of products. With Amazon Live Events, thousands of creators and influencers sell products and demonstrate how they work. This type of livestream shopping is an effective marketing strategy. It allows a personable host to demonstrate products while shoppers talk about their experience and ask any burning questions.

01 What is Amazon Live Streaming?

Amazon Live Streaming is an interactive fee that allows brands to show live videos for their products. You can introduce your brands to the audience and demonstrate how products work. With Amazon Live, sellers highlight their product listings and create banners for customers using product promotions on a carousel below each live video. On the other hand, customers interact with the live video by asking questions in the comment sections or chatting with hosts.

02 Who Can Benefit from Amazon Live?

Amazon Live streaming sales focus on the desires of the shoppers to know more about a product. It is also based on the tendency of online shoppers to impulse buy. By providing instant answers to shoppers, sellers can minimize the guesswork and boost sales.

1. Shoppers: Discover new products and see them in demonstrated action before making a purchase. They can also ask questions in real time and get additional information.
2. Seller and Brands: Increased product awareness and sales with the potential for building brand image.
3. Influencers: A new income stream and access to a wider audience while building relationships with brands.
4. Fans of Influencers: Get to know their favorite personalities better and get exclusive deals or discounts from their recommendations.
5. Anyone Seeking Entertainment: Amazon Livestream can be a source of entertainment with DIY projects and demonstrations.

03 Is Amazon Live Streaming Right for You?

Amazon Live is an effective tool for starting a major sale or increasing the overall awareness of your product. The program streams live videos on the Amazon Live homepage to your brand’s product details pages giving you more exposure. You can speak about your products or simply demonstrate how they work. This makes Amazon Live a highly engaging promotional tool that sellers and influencers can use to drive more informed shoppers to buy their products, Here are some pros and cons of using Amazon Sale live streaming:

Pros

• A free live-streaming platform for sellers
• Offers creative tools and resources to effectively promote your products
• Amazon Live selling is a small part of the growing market and offers the opportunity for brands to scale

Cons

• Low consumer engagement rates with low-quality videos
• You will still need a creative team with resources to represent your brand well
• Amazon Live is still a fledging service and does not offer influencer marketing nor have its own place on Amazon’s website navigation yet

Part 2: Step Guidance: Getting Started with Amazon Live

To create a livestream on Amazon, you need to be a U.S. Professional Seller either registered as a U.S. Vendor or in the Amazon Brand Registry. Sellers who meet the requirements can create their livestreams through the Amazon Live Creator mobile app.

With Amazon streaming live service, you can record Livestream in advance and schedule them to go up at a later date or go Live in real-time. This will usually depend on your goals and the kind of interaction you want with your audience. In any case, Amazon recommends the use of an external camera and a video encounter instead of your mobile phone to ensure quality video. Although you can use either, an external camera gives you an edge in terms of quality. Let’s have a look at a detailed step-by-step guide to getting started with Amazon Live:

Step 1 Create an Amazon Live Account

Download the Amazon Live Creator app from the Apps Store. The app is currently only available for iOS and will work on iPhone or iPad. Sign into your Seller, Influencer, or Vendor account and create a Live Account.

Step 2 Enter Details of your Product or Brand

Choose your brand and enter the desired profile name. Edit your profile the way you like to be a true representation of your brand.

Step 3 Add Products to Your Livestream

Choose the products you want to add to your livestream. These are the products that you want to promote and use to engage with your viewers.

Step 4 Set Up Your Amazon Livestream

With the product added, you are ready to set up your live stream. Take some time in the practice mode to familiarize yourself with the platform, and prepare your talking points. Also, come up with responses to possible customer questions and any other important information. Although Amazon Live is free, you can also consider using Amazon advertising to reach a wider audience.

Step 5 Go Live

Once everything is ready, enter your stream time and start time. You can view your analytics from the homepage and see how well the live stream is performing.

Once published, Amazon Live events can be found on the Amazon.com/Live page . They are also discoverable in Amazon stores, product detail pages, and the Amazon mobile app under “Amazon Live.” A well-presented Amazon Live stream will:

• Build a community by communicating and engaging with consumers
• Entice viewers to take action
• Reduce pre-purchase support requests, such as live chat
• Generate sales
• Lower returns by providing essential details and answers

Bonus Tip: Enhanced Live Streaming with AI (Future Trends)

As artificial intelligence continues to touch every aspect of life, brands can leverage this technology to offer more personalized content to their audience. Virbo Live offers you an ultimate AI streamer experience where you can host live shopping with an AI streamer. Instead of creating content from scratch, choose an AI streamer to interact with your audience, saving the time and cost of hiring a human streamer. Embark on this transformative streaming journey, and keep your audience engaged even without your direct involvement.

01 Leveraging Virbo AI streaming for sales and shopping

Virbo Live offers you access to multi-lingual AI-driven avatars or Vtubers that will sell your products and interact with your viewers in real time. The AI-powered avatars can provide more information about your products and answer questions from your viewers. By automating the streaming process, you can transform your viewers’ experience while boosting your revenue.

As Amazon Live becomes more popular among sellers and buyers, any solution that would make the work of sellers easier is worth exploring. Virbo Live offers you an excellent solution to live stream your products without the heavy budget of hiring a creative team. You only need to select an Avatar of your choice, generate a script, and allow the avatar to do the rest.

02 Simplified workflow and better viewer experience with Virbo Live

Virbo Live offers you a simplified workflow for a better viewer experience by creating a realistic and seamless interaction with the audience. Although the avatars are AI-powered, they can interact freely with the audience, ensuring they have perfect information before making a purchase. Some of the features that make Virbo Live such a powerful tool include:

1. Realistic AI-driven Avatars: Interact with and keep your viewers engaged by mimicking natural movements perfectly.
2. AI Live Shopping Script Generation: Automatically generate a script for your AI streamer by adding details about your product
3. Multiple Languages and Accents: Automatically translate your script to desired a language and integrate the right accent for your viewers
4. Customizable Q&A Repository: Create a personalized Q&A database so that your AI streamer can connect with your viewers better and offer realistic solutions
5. Interaction Through Text: Trigger your AI streamer to automatically speak your text and engage with the viewers

Conclusion

Amazon Live lets sellers and influencers promote products through live streaming. Get started easily, interact with your audience, and showcase your products. Try Virbo Live ‘s AI streamers for a cost-effective and efficient alternative.

Going live on Amazon is a great way to drive sales and traffic to your product. The platforms work in a similar way to other livestreaming services including Facebook and Taobao. Sellers can use Amazon Live streaming to drive trading and brand awareness of their products. In this article, we explore the Amazon Live streaming shopping experience including the key features and pro tips.

Part 1: Live on Amazon: A Game-Changer for Sellers

Amazon has been hosting many live streams where sellers promote a wide range of products. With Amazon Live Events, thousands of creators and influencers sell products and demonstrate how they work. This type of livestream shopping is an effective marketing strategy. It allows a personable host to demonstrate products while shoppers talk about their experience and ask any burning questions.

01 What is Amazon Live Streaming?

Amazon Live Streaming is an interactive fee that allows brands to show live videos for their products. You can introduce your brands to the audience and demonstrate how products work. With Amazon Live, sellers highlight their product listings and create banners for customers using product promotions on a carousel below each live video. On the other hand, customers interact with the live video by asking questions in the comment sections or chatting with hosts.

Click here

02 Who Can Benefit from Amazon Live?

Amazon Live streaming sales focus on the desires of the shoppers to know more about a product. It is also based on the tendency of online shoppers to impulse buy. By providing instant answers to shoppers, sellers can minimize the guesswork and boost sales.

1. Shoppers: Discover new products and see them in demonstrated action before making a purchase. They can also ask questions in real time and get additional information.
2. Seller and Brands: Increased product awareness and sales with the potential for building brand image.
3. Influencers: A new income stream and access to a wider audience while building relationships with brands.
4. Fans of Influencers: Get to know their favorite personalities better and get exclusive deals or discounts from their recommendations.
5. Anyone Seeking Entertainment: Amazon Livestream can be a source of entertainment with DIY projects and demonstrations.

03 Is Amazon Live Streaming Right for You?

Amazon Live is an effective tool for starting a major sale or increasing the overall awareness of your product. The program streams live videos on the Amazon Live homepage to your brand’s product details pages giving you more exposure. You can speak about your products or simply demonstrate how they work. This makes Amazon Live a highly engaging promotional tool that sellers and influencers can use to drive more informed shoppers to buy their products, Here are some pros and cons of using Amazon Sale live streaming:

Pros

• A free live-streaming platform for sellers
• Offers creative tools and resources to effectively promote your products
• Amazon Live selling is a small part of the growing market and offers the opportunity for brands to scale

Cons

• Low consumer engagement rates with low-quality videos
• You will still need a creative team with resources to represent your brand well
• Amazon Live is still a fledging service and does not offer influencer marketing nor have its own place on Amazon’s website navigation yet

Part 2: Step Guidance: Getting Started with Amazon Live

To create a livestream on Amazon, you need to be a U.S. Professional Seller either registered as a U.S. Vendor or in the Amazon Brand Registry. Sellers who meet the requirements can create their livestreams through the Amazon Live Creator mobile app.

With Amazon streaming live service, you can record Livestream in advance and schedule them to go up at a later date or go Live in real-time. This will usually depend on your goals and the kind of interaction you want with your audience. In any case, Amazon recommends the use of an external camera and a video encounter instead of your mobile phone to ensure quality video. Although you can use either, an external camera gives you an edge in terms of quality. Let’s have a look at a detailed step-by-step guide to getting started with Amazon Live:

Step 1 Create an Amazon Live Account

Download the Amazon Live Creator app from the Apps Store. The app is currently only available for iOS and will work on iPhone or iPad. Sign into your Seller, Influencer, or Vendor account and create a Live Account.

Step 2 Enter Details of your Product or Brand

Choose your brand and enter the desired profile name. Edit your profile the way you like to be a true representation of your brand.

Step 3 Add Products to Your Livestream

Choose the products you want to add to your livestream. These are the products that you want to promote and use to engage with your viewers.

Step 4 Set Up Your Amazon Livestream

With the product added, you are ready to set up your live stream. Take some time in the practice mode to familiarize yourself with the platform, and prepare your talking points. Also, come up with responses to possible customer questions and any other important information. Although Amazon Live is free, you can also consider using Amazon advertising to reach a wider audience.

Step 5 Go Live

Once everything is ready, enter your stream time and start time. You can view your analytics from the homepage and see how well the live stream is performing.

Once published, Amazon Live events can be found on the Amazon.com/Live page . They are also discoverable in Amazon stores, product detail pages, and the Amazon mobile app under “Amazon Live.” A well-presented Amazon Live stream will:

• Build a community by communicating and engaging with consumers
• Entice viewers to take action
• Reduce pre-purchase support requests, such as live chat
• Generate sales
• Lower returns by providing essential details and answers

Bonus Tip: Enhanced Live Streaming with AI (Future Trends)

As artificial intelligence continues to touch every aspect of life, brands can leverage this technology to offer more personalized content to their audience. Virbo Live offers you an ultimate AI streamer experience where you can host live shopping with an AI streamer. Instead of creating content from scratch, choose an AI streamer to interact with your audience, saving the time and cost of hiring a human streamer. Embark on this transformative streaming journey, and keep your audience engaged even without your direct involvement.

01 Leveraging Virbo AI streaming for sales and shopping

Virbo Live offers you access to multi-lingual AI-driven avatars or Vtubers that will sell your products and interact with your viewers in real time. The AI-powered avatars can provide more information about your products and answer questions from your viewers. By automating the streaming process, you can transform your viewers’ experience while boosting your revenue.

As Amazon Live becomes more popular among sellers and buyers, any solution that would make the work of sellers easier is worth exploring. Virbo Live offers you an excellent solution to live stream your products without the heavy budget of hiring a creative team. You only need to select an Avatar of your choice, generate a script, and allow the avatar to do the rest.

02 Simplified workflow and better viewer experience with Virbo Live

Virbo Live offers you a simplified workflow for a better viewer experience by creating a realistic and seamless interaction with the audience. Although the avatars are AI-powered, they can interact freely with the audience, ensuring they have perfect information before making a purchase. Some of the features that make Virbo Live such a powerful tool include:

1. Realistic AI-driven Avatars: Interact with and keep your viewers engaged by mimicking natural movements perfectly.
2. AI Live Shopping Script Generation: Automatically generate a script for your AI streamer by adding details about your product
3. Multiple Languages and Accents: Automatically translate your script to desired a language and integrate the right accent for your viewers
4. Customizable Q&A Repository: Create a personalized Q&A database so that your AI streamer can connect with your viewers better and offer realistic solutions
5. Interaction Through Text: Trigger your AI streamer to automatically speak your text and engage with the viewers

Conclusion

Amazon Live lets sellers and influencers promote products through live streaming. Get started easily, interact with your audience, and showcase your products. Try Virbo Live ‘s AI streamers for a cost-effective and efficient alternative.

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