Live Shopping in China Major Changes in the Industry for 2024
Live Shopping in China: Major Changes in the Industry
Stores are now trying flashy ways to connect with customers in a competitive market. Among those ways, livestream shopping is a cool trend with a fun shopping experience. It became trendy in China in 2020 when the pandemic led to a physical market shutdown. This unfortunate incident led to the growth of the digital industry worldwide, becoming a blessing in disguise.
China’s live shopping keeps growing because of its diversity and advanced AI technology. Learn about how this live shopping experience has developed across the border through this review article.
Part 1. The Basic Concept of Livestream Shopping: What It Is?
Livestream shopping is a practice that involves product promotion through a live video. This innovative concept creates an engaging environment for shopping through live video entertainment. Unlike traditional e-commerce, livestream shopping encourages active audience participation. As a result, viewers can get real-time product demonstrations and responses from the hosts.
Now that you know the concept of livestream shopping in China, let’s head to its requirements. You don’t need any physical platform as it operates completely online. Navigate through this section to learn about the requirements for successful livestream shopping:
1. Video Equipment
You need a fine camera to ensure clear video for high-quality product display. Also, there should be a tripod stand to keep this camera stable and cover multiple angles. You may also use ring lights or LED panels, as good lighting is crucial for better visibility.
2. Audio Equipment
Make sure to use an external microphone, as a dedicated one ensures better audio quality. Also, a hands-free microphone makes operability easier for hosts moving around in the live stream.
3. Live Streaming Setup
You must have a computer to handle streaming software and many applications. Use any of the streaming software, but make sure to have a strong internet connection. You also need a platform that supports live-stream shopping, like Facebook or TikTok.
4. Monitoring and Analytics Tools
You need multiple-screen monitors to keep an eye on the live stream, chat, and any content. Plus, make use of an analytics tool to track viewer engagement and other relevant metrics. Considering all these factors, it is clear that you do not require a physical brand store to run a live campaign. Anyone can conduct live selling China sessions with products.
Part 2. China Live Shopping: Is It Booming or Devaluing?
Livestream shopping took an exciting turn in its success and productivity. It didn’t just happen to grow on its own; there’s a whole course of action and history behind it. To make your understanding clearer, read this brief history of China’s live shopping:
History of China Livestream Shopping
The start of promoting and selling products through live video occurred in China in 2016. The giant social platform “Taobao “ introduced the concept of live-streaming e-commerce. This trend came to the attention of millions of Chinese consumers. Also, it appeared to be a convenient way, as everyone got smartphones and payment cards for easy procession.
Consequently, the COVID-19 pandemic proved to favor this shopping trend. This was because the physical market was almost shut down completely. Thus, China’s live shopping took growth progress to approximately $352 billion by 2021. Yet, there reached a point when it slowed down and devalued. Here are some of the critical reasons for the brief downfall of livestream shopping in China:
- **Saturated Market:**The market became overcrowded with the gradual increase in livestream shopping. The increased competition among hosts led to its saturation and the pause in its growth.
- **Consumer Fatigue:**Continuous exposure to livestream shopping events made consumers less enthusiastic. Also, regular promotional messages and a lack of variety made them lose interest.
- **Scandals:**Mismanagement of live stream events and fraudulent practices hurt audiences’ trust. It made this shopping method less reliable and trustworthy in viewers’ eyes.
- Decreasing Innovation:Live stream shopping in China gained sudden popularity. Yet, it no longer remained unique when more competition entered the market. It led to a decline in the excitement and engagement of consumers.
Rise of China Live Shopping With Advancement in Technology
As we discussed the downfall of live-streaming shopping in China, there is another point to ponder. The lack of technology was the main factor for all those reasons for downfall. With the advancement of AI and virtual avatars, it has again taken the pace of growth. These new technological systems are offering more versatility and security in livestream shopping.
According to Statista , there is a gradual increase in livestream shoppers in China. This increase can be seen in the comparison chart pasted below:
A Chinese tech giant “Tencent” adapted to the challenges of this shopping trend. They released an in-app shopping feature in the “WeChat ” messaging service. It led to a gross profit of almost $14 billion in the overall valuation. Moreover, several tools are now working in favor of livestream shopping, increasing users’ diversity. Provided are three essential types of tools serving in this industry:
1. Social Platforms
Some trending social media platforms like Facebook and TikTok represent different marketing features. The audience is already there, so you just need to go live to catch their attention.
2. Production Tools
These tools can improve your production experience, leading to better conversion rates. Some even let you stream across multiple platforms and get comments.
3. E-commerce Tools
The focus of this type of tool, like Shopify, is on the buying and delivering process. They handle things like bundling, discounts, cart management, and more. Their assistive role in developing live shopping systems is evident across the market.
Provided next is resourceful data obtained from a platform, ECDB , showing the live commerce platforms used across China. The obtained data has been gathered against a decided sample space during the year 2022:
This statistical comparison can verify all the advancements in live selling in China. The following table shows countries with the most livestream e-commerce shoppers:
| Asia-Pacific Region Countries | Percentage of Livestream Ecommerce Shoppers |
|---|---|
| China | 77 |
| India | 75 |
| Thailand | 72 |
| Indonesia | 69 |
| Japan | 32 |
| Australia | 22 |
Part 3. Wondershare Virbo Live: A New Direction to Innovation in China Live Shopping
As technology progressed, Wondershare Virbo emerged as the pioneer to embrace this progression. Its live streaming feature adapts cutting-edge technology to redefine the streaming experience. The tool offers AI-driven avatars that conduct live shopping events on social media. Also, it incorporates various languages and accents to ensure global reach. This feature enables businesses to connect with audiences worldwide.
Wondershare Virbo Live ensures compatibility with many social apps like YouTube, Facebook, Instagram, and more. Plus, this tool safeguards against unpredictable content issues during live shopping scenarios. Users can get continuous 24/7 broadcasting without interruptions. You can use AI streamers with natural movements in different attire and ethnicities to provide realistic content.
Key Features of Wondershare Virbo Live
- Virbo Live introduces a personalized Q&A database for businesses. They can set up automatic responses and connect with their audience intelligently.
- It offers cloud-based operation to its users to enjoy flexibility. Businesses can manage their products without downloading them.
- You can enter text to trigger AI streamers. This allows for real-time interaction through text input within live streams.
- The online tool goes beyond language barriers with AI translation. It translates text into multiple languages and generates multi-lingual AI streamers.
- AI live shopping script generation creates shopping scripts during live streaming.
Get Started Online Free Download
Steps of Creating a Stream Room in Wondershare Virbo Live
Creating a China live shopping stream room is easy with Wondershare Virbo Live. Following is the step-by-step guidance to promote your Chinese products using this tool:
Step 1. Get the Tool Online To Make Stream Room
Begin by accessing the tool online through your favorite web browser. From its official website, open the main interface of Wondershare Virbo Live. On this page, hit the “Create Stream Room Now” button on the left side of the screen.
Get Started Online Free Download
- Step 2. Start Creating a Blank Livestream Room
Once you’ve accessed the editing window of the tool, you can customize your AI avatars. Now, click the “Create a Blank Livestream Room” button at the top middle of the screen. Afterward, you’ll find a new window with many options for customizing your livestream setup.
- Step 3. Select Your Preferred AI Avatar
In the upcoming window, navigate to the top-right and opt for the “AI Avatars” tab. A dialog box will open with different avatars in different poses and dresses. Choose any of them according to your requirements, and it will appear on the right side of the screen.
- Step 4. Make Changes in the Background
Next, tap the “Background” tab and select the background for product representation from various categories. Here, opt for one of them to move forward with this live-streaming process.
- Step 5. Insert the Text Prompt or Access AI Smart Script
Afterward, move to the text box on the window’s left side to enter the text. Type in or paste any dubbing script in the text section. Also, you can prompt the tool to create automated scripts with an AI smart script. For this purpose, scroll down the page and press the “AI smart script” button.
- Step 6. Begin Live Streaming of Your Products
You are ready for live streaming once you’ve selected all the required things. Press the “Start livestream” button at the top right and see your inputs come to life.
Conclusion
Live shopping in China proved to be an effective solution for the market. Advanced AI technology has made its success rate even more promising. We have informed you of the various options you can use to upscale livestream shopping. Moreover, you know that Wondershare Virbo Live is the ultimate solution to raising the bar of live selling toward success.
Part 3. Wondershare Virbo Live: A New Direction to Innovation in China Live Shopping
As technology progressed, Wondershare Virbo emerged as the pioneer to embrace this progression. Its live streaming feature adapts cutting-edge technology to redefine the streaming experience. The tool offers AI-driven avatars that conduct live shopping events on social media. Also, it incorporates various languages and accents to ensure global reach. This feature enables businesses to connect with audiences worldwide.
Wondershare Virbo Live ensures compatibility with many social apps like YouTube, Facebook, Instagram, and more. Plus, this tool safeguards against unpredictable content issues during live shopping scenarios. Users can get continuous 24/7 broadcasting without interruptions. You can use AI streamers with natural movements in different attire and ethnicities to provide realistic content.
Key Features of Wondershare Virbo Live
- Virbo Live introduces a personalized Q&A database for businesses. They can set up automatic responses and connect with their audience intelligently.
- It offers cloud-based operation to its users to enjoy flexibility. Businesses can manage their products without downloading them.
- You can enter text to trigger AI streamers. This allows for real-time interaction through text input within live streams.
- The online tool goes beyond language barriers with AI translation. It translates text into multiple languages and generates multi-lingual AI streamers.
- AI live shopping script generation creates shopping scripts during live streaming.
Get Started Online Free Download
Steps of Creating a Stream Room in Wondershare Virbo Live
Creating a China live shopping stream room is easy with Wondershare Virbo Live. Following is the step-by-step guidance to promote your Chinese products using this tool:
Step 1. Get the Tool Online To Make Stream Room
Begin by accessing the tool online through your favorite web browser. From its official website, open the main interface of Wondershare Virbo Live. On this page, hit the “Create Stream Room Now” button on the left side of the screen.
Get Started Online Free Download
- Step 2. Start Creating a Blank Livestream Room
Once you’ve accessed the editing window of the tool, you can customize your AI avatars. Now, click the “Create a Blank Livestream Room” button at the top middle of the screen. Afterward, you’ll find a new window with many options for customizing your livestream setup.
- Step 3. Select Your Preferred AI Avatar
In the upcoming window, navigate to the top-right and opt for the “AI Avatars” tab. A dialog box will open with different avatars in different poses and dresses. Choose any of them according to your requirements, and it will appear on the right side of the screen.
- Step 4. Make Changes in the Background
Next, tap the “Background” tab and select the background for product representation from various categories. Here, opt for one of them to move forward with this live-streaming process.
- Step 5. Insert the Text Prompt or Access AI Smart Script
Afterward, move to the text box on the window’s left side to enter the text. Type in or paste any dubbing script in the text section. Also, you can prompt the tool to create automated scripts with an AI smart script. For this purpose, scroll down the page and press the “AI smart script” button.
- Step 6. Begin Live Streaming of Your Products
You are ready for live streaming once you’ve selected all the required things. Press the “Start livestream” button at the top right and see your inputs come to life.
Conclusion
Live shopping in China proved to be an effective solution for the market. Advanced AI technology has made its success rate even more promising. We have informed you of the various options you can use to upscale livestream shopping. Moreover, you know that Wondershare Virbo Live is the ultimate solution to raising the bar of live selling toward success.
Learn The Best 6 Alternative Streaming Platforms
Fans worldwide love watching others play video games online, which is becoming a big deal in entertainment. In addition to being fun for viewers, these livestreams are also an excellent source for gamers to make money. For this purpose, Twitch is the most prominent place for live-streaming games, with a traffic of around 140 million people.
However, various other streaming platforms, like Twitch, are coming out as better alternatives. In this article, we’ll explore the best Twitch alternatives for gamers to maximize their gaming talents.
Part 1. A General Overview of Twitch Platform
As mentioned earlier, Twitch is one of the biggest platforms where people can watch others play games live. It started in 2011 and has over 140 million people using it monthly. You can freely chat and follow streamers playing games on this platform. Also, this site helps popular streamers make money through subscriptions, ads, and sponsorships.
Other than that, they have events like TwitchCon, where people in the industry get together. To stream on Twitch, you must have an account first. You can create your channel where your streams will be shown. However, registration is not necessary to view live-streaming events:
Key Features of Twitch
- On Twitch, viewers can talk to streamers through live chat while streaming online.
- Game streams on Twitch are organized into different categories for the viewers’ ease.
- Various social tools translate chat for people from different countries to understand polls.
- It has a Moobot feature that helps streamers automate messages to interact with viewers.
Part 2. Discovering the Best Alternatives to Twitch Available in 2024
Since Twitch is famous for gaming and live streaming, many other platforms are emerging, too. All these Twitch alternatives have excellent features to engage their users. They can fit your interests better with advanced capabilities. The following are other live streaming platforms like Twitch to assist you in choosing the best alternative:
1. Kick
Kick.com is one of the best live-streaming platforms, challenging Twitch’s dominance. This site was founded in December 2022 with the partnerships of Adin Ross, xQc, and others. Its viewership skyrocketed by 404%, attracting millions of active streamers and viewers alike. During broadcasting live sessions, the host can mute any viewer, spreading negativity. It allows you to pop out the chat to display on the big screen to engage your audience.
Key Features
- Kick has a lower entry barrier, making it easier for newcomers to get noticed.
- It offers a massive 95% revenue split to content creators, compared to Twitch’s 50%.
- You can find various communities on this forum, each with a unique vibe and rules.
Pricing
Free to Use
2. Facebook Gaming
If you want to expand your gameplay streaming, Facebook is streaming services like Twitch. It allows you to use its mobile app to go live from your phone, wherever you are. You can connect streaming software like Streamlabs, OBS, and XSplit with your Facebook page and go for a live session. One of its leading advantages over Twitch is using an existing fan base to get an organic boost.
Key Features
- You can find your expiring, saved, and dismissed streams in an organized way to track the record.
- Before going live, you can customize the chat rules for your viewers for a smooth experience.
- The posts and stories tab manages live videos and upcoming content items for you.
Pricing
Free to Use
3.Trovo
The ultimate destination for gamers where they can take center stage is Trovo. This live streaming platform, like Twitch,offers a range of advanced features to elevate your stream. It stands out from Twitch with its focus on building community by providing discoverability tools. The streaming service makes it easy for viewers to find you and find your audience for you.
Key Features
- With Boost Rocket and Vibetags, you can get featured on the front page and explore trends.
- You can engage with the audience with features like earning gems and winning treasure boxes.
- It allows you to attend Discord discussions and Dev Corner Stream events with fellow gamers.
Pricing
Tier-up paid subscription for every channel.
4. Dlive
Dlive serves as a revolutionary streaming website like Twitch.This platform aims to empower creators and viewers through a unique reward system. Unlike Twitch, it is built on blockchain technology to put platform ownership in the hands of its users. Its 75% distribution of each subscription and gift to the content creator’s wallet sets it apart.
Key Features
- Users can earn rewards for watching, chatting, and sharing content through virtual currencies like Lemon and BTT.
- It offers an ad-free experience for viewers to enjoy uninterrupted videos without commercials.
- The platform provides a supportive community of broadcasters and viewers to share interests.
Pricing
No Premium Subscription
5. YouTube Gaming
YouTube Gaming is a live streaming platform like Twitch where gamers can stream their gameplay. Also, it allows them to interact with viewers. Audiences can get an enjoyable experience by watching live streams with chat rooms. Also, this platform enables you to create thumbnails for live streams. Hosts can keep up to 70% of the subscription revenue using this platform.
Key Features
- Better discoverability and the monetization of on-demand videos make it a preferred option.
- Viewers don’t need to subscribe to the channel to interact with streaming content on YouTube.
- It allows for streaming in 4K resolution to enhance the viewership.
Pricing
Free to Use
6. Caffeine
Caffeine offers opportunities to connect with your audience in real-time during live streaming. You can monetize your content without hurdles on this streaming service like Twitch. Also, it has many games, so you can find something you like. Compared to Twitch, Caffeine is easier to use, has less clutter, and has fewer ads.
Key Features
- The fast video streaming technology lets you connect with fans with instant reactions.
- It allows you to immediately make money from your content; no partner program is needed.
- Users can enjoy exclusive partnership opportunities with finance, production, and marketing teams.
Pricing
No charges except paid invitations.
Part 3. Stream Better Gaming Content With Wondershare Virbo Live
In a crowded online world, we can find diverse content for entertainment purposes. However, to make yourself stand out, you need to do something new in the online ecosystem. One big problem is finding the best engaging material for publishing online to win the audience’s attention. However, many innovative solutions have emerged to address these concerns.
Wondershare Virbo Live emerges as one of the leading tools to let you elevate your gaming content. You can create customizable Q&A repositories to respond to viewer questions and comments in real-time. It offers continuous 24/7 broadcasting on different social platforms without interruptions. The microphone integration enables voice-driven interactions during your stream.
Features That Highlight Wondershare Virbo Live
- Adding Interactivity For User Communication: AI-driven streamers can add excitement and interactivity to gaming sessions for your audience.
- Supports Multiple Language Translations: It offers the integration of multiple languages and accents to connect with gamers across the world.
- AI Script Generation: You can keep your viewers hooked with engaging AI scripts to fill every moment with action.
Step-by-Step Guide to Creating a Stream Room on Wondershare Virbo Live
With Wondershare Virbo Live, you have everything you need to create compelling gaming content. After creating interactive content, you can go live on streaming platforms like Twitch. Here are the simple steps to follow for creating a steam room for your gaming sessions:
- Step 1. Visit the Official Website To Create Stream Room
To start the process, search the official website of the tool through the internet. After accessing the main page, choose the “Create Stream Room Now” button from the left side. This will move you to a new window to select a template from the available options.
- Step 2. Choose Your Preferred Preset Template
Under the “Livestream Room Template,” opt for the template that fits your requirements. Now, you’ll be directed to a new window for further customization of the selected template.
- Step 3. Upload Audio From the System
In the upcoming window, head to the left and click on the “Audio” tab under the “Script lines” section. Then, tap the “Upload Local Voice” button to browse the audio file from the system to use from gameplay.
- Step 4. Customize the Template and Go for Live Streaming
Next, you can click the “Background” tab to alter the background according to the game. You can change the streamer within the same template after pressing the “AI Avatars” tab. Finally, select the “Start Livestream” button at the top right to publish your video on streaming websites like Twitch.
Conclusion
Technological evolution opens a new gateway for gamers to show their skills. Throughout the article, we explored the best Twitch alternatives to stream the content. We also discussed the need for new, better ways to get noticed online. This is where Wondershare Virbo Live is a great option for users, as they can utilize its AI capabilities to elevate their gameplay sessions.
Live shopping on platforms like **LazLive has become a major trend in Southeast Asian regions such as Malaysia. This shopping method involves hosts showcasing and selling their products to viewers in the live videos. Established companies and startups are entering the market to capitalize on this trend.However, there is a need for tools to make cohesive and better content for seamless live streaming. This article will give you a comprehensive preview of the LazLive live-selling platform. We will also discuss a tool that will help you optimize your live selling experience by creating optimized content.
Part 1. A Basic Preview of LazLive Shopping Platform
Many content creators usually connect with their audience through live streaming. Audiences all around the world like to engage with sellers to buy products. For this purpose, LazLive provides an interactive experience with its live-streaming feature. Plus, it offers a compelling product line to its users to cater to everyone’s needs. Their products include basic necessities, self-care, entertainment, and fashion products.
Along with the diverse product range, the main interface of this live-streaming app is user-friendly. You will find vouchers and exclusive discounts on the main interface of this platform. Also, there is a search tab for ease, allowing you to search specific product names.
Reviews of Sellers and Buyers on LazLive Shopping
Throughout the internet, you will mostly find negative reviews about this platform. According to users’ responses, the app has insufficient product information. Buyers have to spend extra time watching uninterested products on this Lazada live selling platform. Besides this, sometimes the platform delivers the wrong item that is hard to return.
Sellers of products can’t schedule live streaming on this live shopping platform. Based on seller reviews, the app’s live stream performance does not meet basic standards. With all the responses in line, LazLive still has considerable user inflow and outflow in the Southeast Asian region.
How is LazLive a Good Option for Live Selling?
LazLive can be a good option for startups and small businesses looking for a cheap platform to grow. It can help in brand marketing and selling products by providing the following benefits:
- You can interact with customers directly with this live-streaming platform.
- This live shopping platform features your product in 360°.
- Users can have real-time purchasing options with this live-streaming platform.
- It helps you to promote vouchers and endorse your featured products through live streams.
Part 2. How To Create the Perfect Livestream Selling Environment in LazLive?
You can make your brand attractive and likable with live stream selling. It is a two-way communication that enhances the loyalty of customers. With some tips, you can make the selling environment more attractive in LazLive. Follow the below tips to create a perfect livestream selling environment:
1. Plan Your Content
Sellers should plan attractive content and storylines for live streaming. This content should be informative and engaging for the audience. Developing a script or outline will optimize your livestream presentation. You can present the features and benefits of the product to attract the audience.
2. Increase Your Audience Engagement With Live Giveaways
Audience engagement on live streams can increase through running giveaway campaigns. It will make your audience excited to try your products. Live-selling platforms such as LazLive offer live-stream vouchers to win customers’ attention. With the help of this feature, you can create anticipation among the audience for your future livestream.
3. Promote Live Sale Before and After
It is essential to create hype around your selling events. You can share video ad teasers on social media platforms and email your target leads to promote your stream. Lazada’s live selling platform provides a sharing option to help you promote your live sale. Also, you can encourage your audience to share live videos while streaming.
4. Use the Power of Influencers
Influencers can engage their followers and empower them to buy products. These influencers might help you increase the efficiency of the live-selling Lazada events. You should collaborate with influencers who have loyal followers to boost your brand image.
5. Select a Sophisticated Livestreaming Tool
You can use a livestreaming tool to effectively showcase your product. Tools have some features to facilitate you in creating professional-looking live streams. With this, you don’t need to generate live-stream videos from scratch. Wondershare Virbo Live is one of those tools that has advanced features, allowing you to make engaging videos.
Get Started Online Free Download
Part 3. Improve Live Selling Revenue in LazLive With Wondershare Virbo Live
As mentioned earlier, one of the most important elements for successful live selling is selecting the right tool for streaming. When it comes to improving revenue, you can integrate some features in streams to generate sales. Streamers can look to incorporate engaging concepts and visuals to attract the audience. Wondershare Virbo Live offers AI-driven avatars to create a visually engaging atmosphere during live events.
These AI avatars or VTubers can perfectly mimic natural movements to engage the buyers. This will ensure authenticity and connection in every interaction during live shopping. You can also use multiple language features of the tool to break language barriers. With the help of such language options, you can reach a diverse audience through a single platform.
Noting the Best Features of Wondershare Virbo Live
- It offers a customizable Q&A repository to set an automatic response to audience questions. It instantly helps users interact with their audience by answering their most frequently asked questions.
- This tool allows microphone integration to drive AI streamers to speak in real-time. Not only does this promote live audience interaction, but it is also a great way to keep actual identity behind the curtains.
- Wondershare Virbo Live is compatible with many platforms like YouTube and TikTok. It also supports live streaming on LazLive, Shopee, and similar platforms.
Steps To Create Stream Room Using Wondershare Virbo Live
Sellers can use this tool to create optimized live-stream videos for audiences. Below are the steps to create a stream room using Wondershare Virbo Live:
- Step 1. Access Tool To Create Stream Room
Firstly, access this tool online by visiting the official website on your browser. Open its main interface and click the “Create Stream Room Now” button on the left.
Get Started Online Free Download
- Step 2. Create a Blank Live Stream Room
Upon reaching a new window, hit the “Create a Blank Live Stream Room” button at the top of the screen. Next, you will find many options to help you create a personalized video stream.
- Step 3. Choose Your Required AI Avatar
Once you reach the editing window, select the “AI avatars” tab on the top. A dialog box will open with different avatars in different dresses and poses. Then, as required, choose any of them, and it will appear on the right side of the screen.
- Step 4. Adjust Changes in Background
Afterward, opt for the “Background” tab to choose a background for product representation. You can choose different options or add your personalized background with the “Upload background” option.
- Step 5. Add Script for Livestream Video
To add the script for the live stream video, you are provided with 3 different scenarios. If you intend to have more human interaction, go to the respective section. Select the appropriate sub-section through which you want to interact with your audience. If you go for “Text,” add the text, which will be limited to 1000 words or less. Set up the dubbing audio using the respective option on the top.
On the other hand, you can define the language through the “Translate to” menu and click “Translate.” If you are not going to translate the text, click “Add text” to conclude by adding the script for the live stream video.
- Step 6. Initiate Livestreaming of Your Products
After defining all settings, press the “Start Livestream” button at the top right to start interacting with your customers.
Conclusion
Platforms like LazLive will allow you to do live streaming with its easy-to-use interface. This platform allows you to interact with the target audience to increase revenue. We recommend using tools like Wondershare Virbo Live to polish your streams further. It is an AI-powered tool that can help you create live-streaming videos in multiple languages to make your streaming effective.
Live shopping on platforms like **LazLive has become a major trend in Southeast Asian regions such as Malaysia. This shopping method involves hosts showcasing and selling their products to viewers in the live videos. Established companies and startups are entering the market to capitalize on this trend.
However, there is a need for tools to make cohesive and better content for seamless live streaming. This article will give you a comprehensive preview of the LazLive live-selling platform. We will also discuss a tool that will help you optimize your live selling experience by creating optimized content.
Part 1. A Basic Preview of LazLive Shopping Platform
Many content creators usually connect with their audience through live streaming. Audiences all around the world like to engage with sellers to buy products. For this purpose, LazLive provides an interactive experience with its live-streaming feature. Plus, it offers a compelling product line to its users to cater to everyone’s needs. Their products include basic necessities, self-care, entertainment, and fashion products.
Along with the diverse product range, the main interface of this live-streaming app is user-friendly. You will find vouchers and exclusive discounts on the main interface of this platform. Also, there is a search tab for ease, allowing you to search specific product names.
Reviews of Sellers and Buyers on LazLive Shopping
Throughout the internet, you will mostly find negative reviews about this platform. According to users’ responses, the app has insufficient product information. Buyers have to spend extra time watching uninterested products on this Lazada live selling platform. Besides this, sometimes the platform delivers the wrong item that is hard to return.
Sellers of products can’t schedule live streaming on this live shopping platform. Based on seller reviews, the app’s live stream performance does not meet basic standards. With all the responses in line, LazLive still has considerable user inflow and outflow in the Southeast Asian region.
How is LazLive a Good Option for Live Selling?
LazLive can be a good option for startups and small businesses looking for a cheap platform to grow. It can help in brand marketing and selling products by providing the following benefits:
- You can interact with customers directly with this live-streaming platform.
- This live shopping platform features your product in 360°.
- Users can have real-time purchasing options with this live-streaming platform.
- It helps you to promote vouchers and endorse your featured products through live streams.
Part 2. How To Create the Perfect Livestream Selling Environment in LazLive?
You can make your brand attractive and likable with live stream selling. It is a two-way communication that enhances the loyalty of customers. With some tips, you can make the selling environment more attractive in LazLive. Follow the below tips to create a perfect livestream selling environment:
1. Plan Your Content
Sellers should plan attractive content and storylines for live streaming. This content should be informative and engaging for the audience. Developing a script or outline will optimize your livestream presentation. You can present the features and benefits of the product to attract the audience.
2. Increase Your Audience Engagement With Live Giveaways
Audience engagement on live streams can increase through running giveaway campaigns. It will make your audience excited to try your products. Live-selling platforms such as LazLive offer live-stream vouchers to win customers’ attention. With the help of this feature, you can create anticipation among the audience for your future livestream.
3. Promote Live Sale Before and After
It is essential to create hype around your selling events. You can share video ad teasers on social media platforms and email your target leads to promote your stream. Lazada’s live selling platform provides a sharing option to help you promote your live sale. Also, you can encourage your audience to share live videos while streaming.
4. Use the Power of Influencers
Influencers can engage their followers and empower them to buy products. These influencers might help you increase the efficiency of the live-selling Lazada events. You should collaborate with influencers who have loyal followers to boost your brand image.
5. Select a Sophisticated Livestreaming Tool
You can use a livestreaming tool to effectively showcase your product. Tools have some features to facilitate you in creating professional-looking live streams. With this, you don’t need to generate live-stream videos from scratch. Wondershare Virbo Live is one of those tools that has advanced features, allowing you to make engaging videos.
Get Started Online Free Download
Part 3. Improve Live Selling Revenue in LazLive With Wondershare Virbo Live
As mentioned earlier, one of the most important elements for successful live selling is selecting the right tool for streaming. When it comes to improving revenue, you can integrate some features in streams to generate sales. Streamers can look to incorporate engaging concepts and visuals to attract the audience. Wondershare Virbo Live offers AI-driven avatars to create a visually engaging atmosphere during live events.
These AI avatars or VTubers can perfectly mimic natural movements to engage the buyers. This will ensure authenticity and connection in every interaction during live shopping. You can also use multiple language features of the tool to break language barriers. With the help of such language options, you can reach a diverse audience through a single platform.
Noting the Best Features of Wondershare Virbo Live
- It offers a customizable Q&A repository to set an automatic response to audience questions. It instantly helps users interact with their audience by answering their most frequently asked questions.
- This tool allows microphone integration to drive AI streamers to speak in real-time. Not only does this promote live audience interaction, but it is also a great way to keep actual identity behind the curtains.
- Wondershare Virbo Live is compatible with many platforms like YouTube and TikTok. It also supports live streaming on LazLive, Shopee, and similar platforms.
Steps To Create Stream Room Using Wondershare Virbo Live
Sellers can use this tool to create optimized live-stream videos for audiences. Below are the steps to create a stream room using Wondershare Virbo Live:
- Step 1. Access Tool To Create Stream Room
Firstly, access this tool online by visiting the official website on your browser. Open its main interface and click the “Create Stream Room Now” button on the left.
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- Step 2. Create a Blank Live Stream Room
Upon reaching a new window, hit the “Create a Blank Live Stream Room” button at the top of the screen. Next, you will find many options to help you create a personalized video stream.
- Step 3. Choose Your Required AI Avatar
Once you reach the editing window, select the “AI avatars” tab on the top. A dialog box will open with different avatars in different dresses and poses. Then, as required, choose any of them, and it will appear on the right side of the screen.
- Step 4. Adjust Changes in Background
Afterward, opt for the “Background” tab to choose a background for product representation. You can choose different options or add your personalized background with the “Upload background” option.
- Step 5. Add Script for Livestream Video
To add the script for the live stream video, you are provided with 3 different scenarios. If you intend to have more human interaction, go to the respective section. Select the appropriate sub-section through which you want to interact with your audience. If you go for “Text,” add the text, which will be limited to 1000 words or less. Set up the dubbing audio using the respective option on the top.
On the other hand, you can define the language through the “Translate to” menu and click “Translate.” If you are not going to translate the text, click “Add text” to conclude by adding the script for the live stream video.
- Step 6. Initiate Livestreaming of Your Products
After defining all settings, press the “Start Livestream” button at the top right to start interacting with your customers.
Conclusion
Platforms like LazLive will allow you to do live streaming with its easy-to-use interface. This platform allows you to interact with the target audience to increase revenue. We recommend using tools like Wondershare Virbo Live to polish your streams further. It is an AI-powered tool that can help you create live-streaming videos in multiple languages to make your streaming effective.
A Guide to Using OBS Studio To Stream to Facebook
Live streaming has become essential for many brands to promote their products on a large scale. They use different tools to integrate live stream features with social media platforms. Among all the available options, OBS Studio is one such streaming software that provides a cross-platform approach. You can easily use this open-source tool to stream on Facebook Live.
This article provides sufficient information about OBS and Facebook. It also solves the query about how to start OBS Facebook live streaming with proper guidelines. Moreover, you can find an AI-powered tool that intensifies your live streaming experience.
Part 1. A Brief Overview of OBS and Facebook
According to a Statista report, Facebook is the most-used social network, with over 3 billion monthly visitors. Almost everyone knows about Facebook, but most people are unfamiliar with OBS Studio. This section intends to provide essential information about OBS and its compatibility with Facebook Live:
OBS Studio
OBS Studio is an open-source and free software for streaming and screen casting. Its initial version was released in 2012. Now, this tool is available for macOS, Windows, BSD, and Linux distributions. It helps to record, encode, capture, and broadcast through RTMP, WebRTC, and other protocols. Moreover, OBS Studio supports multiple plug-ins to provide more functions.
Mark Zuckerberg launched Facebook to help users connect globally. People started to use it for various purposes because of its extended functionality. Currently, it is helping individuals and companies to do wonders together. Many brands are using it for marketing and generating leads. Moreover, Facebook has even established its position as one of the finest live-selling platforms.
Part 2. How To Stream to Facebook With OBS Studio: A Simple Guide
Streaming live on Facebook provides capabilities to reach global audiences and share content. At the same time, you need an efficient tool like OBS to stream live on this largest social network. Due to some complex options, steamers are still confused about how to use OBS for Facebook Live effectively. In this regard, the following steps make it easy for them to stream to Facebook with OBS Studio.
- Step 1. First of all, launch OBS Studio software on your device. On the main interface, it provides a whole range of options. Click on the “+” icon in the “Scenes” panel at the bottom left corner. Then, rename the scene on the prompt and hit the “OK” button to save it for use every time.
- Step 2. After creating a scene, you need to add sources for audio and video. To add audio input, hit the “+” icon in the “Sources” panel. Then, select the “Audio Input Capture” option from the appeared list. After that, rename the audio source in the “Create new” bar and click the “OK” option. Another panel shows here in which you select the device from the dropdown. After that, hit the “OK” button again to save it.
- Step 3. To add a video capture source, click on the “+” icon again given in the “Sources” panel. Afterward, a list appears from where you select the “Video Capture Device” option. You can rename the source on the next displayed panel and then hit the “OK” button. Select the video source from available devices and customize FPS and resolution. Once you confirm the video source, it starts showing the video using that source.
- Step 4. To proceed to the live streaming feature, click the “Settings” option in the “Controls” section. Navigate to the settings page and select the “Stream” option. After that, click “Service” to check the services list and choose “Facebook Live” from there. Upon doing that, hit the “Get Stream Key” button to get a key for streaming.
- Step 5. It opens the browser and shows the Facebook page through a unique URL. On that page, you can see two options, including “Go live” and “Create event.” Here, you must select “Go Live” to proceed further.
- Step 6. On the next window, select the “Streaming software” option with a key icon. This displays the “Stream Key” for further processing. Click the “Copy” button to get the key in your clipboard.
- Step 7. After copying the key, go back to the OBS Studio tool. Paste the key in the “Stream Key” text box within the Stream Settings and hit the “OK” button.
- Step 8. Afterward, click on the “Start Streaming” function in the “Controls” panel. Then, it immediately starts streaming and shows its parameters in the below bar. To terminate live streaming, hit “Stop Streaming” from the same menu.
Part 3. How To Attract More Live Audiences When Streaming to Facebook With OBS Studio?
As we have mentioned, there are many live-streaming tools in the market. These streaming platforms offer handy features that help users to stream simple content. For instance, OBS is helpful but inefficient enough to produce creative live streams. For this, you need a powerful tool with complete customization options. Wondershare Virbo Live is a well-designed tool to tailor your live streams perfectly.
Interestingly, this tool’s AI Smart Script feature helps generate scripts for marketing streams in instant prompts. You can change the live stream template and background according to your desire. Also, there is a range of AI Avatars with different ethnicities, outfits, and poses for all occasions. Moreover, you can use the tool without downloading it because it offers cloud-based support.
Features of Wondershare Virbo Live To Consider
- Wondershare Virbo Live has an AI Streamer that provides dubbing in different languages and accents. You can also generate AI voices according to your audience.
- This cost-efficient tool offers a seamless streaming experience 24/7. Thus, it helps to boost the revenue of your live selling on social platforms.
- You can customize the size and placement of objects or text on live streams. Also, it helps to use stickers that catch the interest of viewers.
Comprehensive Steps To Create a Streaming Room Using Wondershare Virbo Live
Virbo Live would be a perfect solution for creating customized live-stream rooms. It provides intuitive controls with AI-powered features. Here’s how you can make your streaming room step-by-step with this efficient live-streaming tool.
- Step 1. Access Tool and Advance To Create Stream
Initially, visit the official site of Wondershare Virbo Live and navigate on the main interface. Move slightly down and click the “Create Stream Room Now” option. Afterward, it will take you to the main panel of the tool.
- Step 2. Start With Selecting the Livestream Room Template
To start the customization process, pick the best template from the different choices under the “Livestream Room Template” section. After selecting the template, the window opens and displays the template on the right side of the screen.
- Step 3. Utilize Different Controls To Customize the Template
You can customize the template on the same screen by dragging text or objects. Then, you can select creative avatars from the “AI avatars” tab for your live event. Apart from that, open the “Background” tab to choose stunning backgrounds. Plus, you can introduce “Sticker” based on the requirements of your stream.
- Step 4. Access Options for Human Interaction
After taking care of visuals, hit the “Human interaction” tab from the display’s top left and select the “Microphone” option. Upon doing this, click the “Turn microphone on to take over” button to provide access to your local microphone. After that, you can interact with the audience live when livestreaming on Facebook.
- Step 5. Initiate Your Customized Live Stream Successfully
After finalizing all the selections, you can start live streaming. For that, hit the “Start livestream” button given at the top right corner of the screen. The tool instantly starts your live stream with customized features.
Conclusion
Conclusively, we have presented a detailed overview of OBS Studio and its integration with Facebook Live. You can benefit from simple instructions on how to use OBS Studio for Facebook Live. Wondershare Virbo Live provides innovative functions with AI technology to make your live streams even more exciting. Amazingly, users can seamlessly integrate this tool with all major social networks for live streaming.
With the launch of its Studio App for brands and creators, TalkShopLive empowered sellers to live stream their shows in HD. The broadcast-quality app is lauded for its multiple capabilities, including a built-in broadcast studio and HD-quality streaming. In this article, we introduce Talk Shop Live as a live shopping platform and provide a brief guide on how to start your livestream on the platform.Part 1: What is TalkShopLive?
TalkShopLive is a social-selling network for home shopping and live streaming shows. It comes with a built-in buying experience for all kinds of shoppers. With Talk Shop Live, anyone can sell and buy products from anywhere through interactive video shows. You can think of ShopTalk Live as a combination of HSN, QVC, and social media tolled into one.
The TalkShopLive studio app for brands and creators brings an array of broadcast and management tools to mobile. The platform boasts of enabling users to promote and sell their shows before and after going live. This means that you can create a shoppable and shareable video for promoting your show even before it goes live. Technically, you do not have to worry about the aftermath since your content will remain shoppable after the live streaming event comes to an end.
You also get to do a whole range of other cool things with Talk Shop Live. With this studio app, you can virtually collaborate with four people in a live stream, simulcast on Facebook, pin comments, and more. The platform is embeddable and shoppable anywhere, allowing you to host shows across platforms.
Part 2: Who Can Benefit from Talkshoplive?
The Walmart Talk Shop Live can potentially benefit a wide range of people. It offers an exceptional way of promoting products that can complement traditional shopping methods. This makes it an ideal live shopping platform for anyone with reliable internet and who is interested in quality products.
Here are some specific groups who might find it particularly beneficial:
- Sellers: Display item details at the bottom of the screen, track sales while streaming, highlight key products during moments in the show, get access to viewership metrics, and interact with customers in real time.
- Creators: Sellers can enlist people on their team to be producers who will work behind the screens. The producer or moderator can be part of the live stream without being on the screen, manage sales, pin lie comments, highlight items, and perform other duties.
- Customers: Use the proprietary multi-embedded point-of-sale technology to purchase an item during a live show without interrupting the live shopping experience.
Part 3: Should You Start Talkshoplive Live Shopping Event?
TalkShopLive does more than just live streaming. Creators, hosts, and brands can broadcast live shows to demonstrate their products to viewers. On the other hand, viewers experience interactive shopping by chatting with the host, asking questions, and purchasing products directly within the live stream.
As a social selling network, Talk Shop Live is a community of viewers who follow their favorite hosts, discover new products, and connect with other shoppers. Based on TalkShopLive reviews, here are the pros and cons of the platform:
Pros
- Convenient shopping experience: Shoppers can browse and buy products directly from the livestream.
- Interactive and engaging: Shoppers can ask questions, chat with the host and other viewers, and get product demonstrations
- Access to exclusive products and deals: Sellers can offer special deals and discounts available only during live streams
- Discover new products and brands: Shoppers get real-time recommendations from hosts and influencers.
- Sense of a Community: TalkShopLive fosters a sense of community where users connect
Cons
- Limited product selection: The selection of products on TalkShopLive may be skewed towards certain categories.
- Impulse buying: The fast-paced nature of live shows and persuasive hosts often leads to impulse purchases.
- Potentially misleading claims: Some hosts may make misleading or exaggerated claims about their products
Deciding whether TalkShopLive is right for you will depend on your individual shopping habits and preferences. The platform is great for finding deals and discovering new products. It also helps in supporting creators and finding the right products. For sellers and brands, Talk Shop Live reviews indicate that the platform can help reach a wider audience and boost sales.
Part 4: Live Shop Hacks: Unleash AI Power for Sales Success
Choosing TalkShopLive as your live shopping platform keeps you on the right track. In addition to getting access to a wider audience, you also become more competitive in the market. However, it can be time-consuming and expensive to live stream all the time. This is where artificial intelligence (AI) promises a simplified future for sellers and creators. In particular, AI streamers can be used as a powerful tool for live shopping.
AI streamers are avatars that replicate human streamers, keeping your viewers engaged. They offer a unique advantage over traditional human hosts in that they are available 24/7 and work based on your product information. They also have multi-lingua and multi-tasking capabilities that allow you to serve diverse groups of audiences.
01 What is Virbo Live Streaming?
Virbo Live offers a host of AI streamers that you can use in your TalkShopLive shows to keep your viewers engaged. By automating live shopping events, Virbo Live promises to save you the costs and time often incurred when hiring a human streamer. You get access to AI-driven avatars or Vtubers that will interact with your audience, provide information about your products, and answer customer questions. This way, you can boost your revenue during live shopping events and address more customer needs.
02 Why choose Virbo Live Shop
As live shopping becomes more common among buyers and sellers, choosing the right content is integral to success. Virbo Live allows you to experience cost-effective and multilingual AI streamers that will boost your revenues during your live shopping experience. By using Virbo Live, you can transform the live experience in the following ways:
1. Realistic AI-driven Avatars
Elevate your live shop engagement with an AI streamer or Vtuber that will mimic natural movement naturally when presenting and interacting with the audience. The AI-powered avatars mirror real-life nuances, including poses and attire. By being authentic and relatable, the AI streamers will make the live shopping experience as realistic as possible.
2. Multiple Languages and Accents
Integrate the right language and accent to match your audience through the AI streamers. By breaking the language barriers, the AI streamer allows you to reach a diverse audience and make sure they connect with your content.
3. AI Translation
Effortlessly translate your text into multiple languages and generate a script for your AI streamer. This broadens your product reach, allowing you to achieve a global live shopping experience for your target audience.
4. AI Live Shopping Script Generation
Generate a script for your AI streamer automatically, saving you time and effort. Allow your AI streamer to speak your mind and ensure a seamless flow of captivating content during the live shopping experience.
5. Customizable Q&A Repository
Create a personalized Q&A database for your AI streamer to connect more naturally with your audience. This feature allows you to set up automatic responses to questions, ensuring your viewers feel valued.
6. Microphone Integration for Voice-Driven AI
Get your AI-powered avatar to speak in real time by connecting and speaking into the microphone. What you speak into the microphone is automatically replicated by the AI streamer during the event.
7. Interaction Through Text
Trigger and get your AI streamer to speak based on your own written text. You only need to enter the text that you want and click Send. The AI streamer will then speech what you have typed.
8. Cloud-Based Operation
Virbo Live offers you more freedom with the cloud-based operation. All the features are available online, and you do not have to struggle downloading any software. Operate directly from the cloud and freely manage your product.
Conclusion
TalkShopLive offers sellers and shoppers a unique experience to sell and buy products during live shows. The platform is specially designed to help in the distribution, collaboration, and sharing of a truly shoppable and social video experience.
As a social-selling network, Talk Shop Live allows users to interact with each other and make informed purchase decisions. However, hiring a human streamer and preparing their content can be time-consuming and expensive. That’s why we recommend Virbo Live as the future of live-stream shopping. Get access to AI-powered avatars that will keep your viewers engaged while boosting your revenue from live-stream events.
With the launch of its Studio App for brands and creators, TalkShopLive empowered sellers to live stream their shows in HD. The broadcast-quality app is lauded for its multiple capabilities, including a built-in broadcast studio and HD-quality streaming. In this article, we introduce Talk Shop Live as a live shopping platform and provide a brief guide on how to start your livestream on the platform.
Part 1: What is TalkShopLive?
TalkShopLive is a social-selling network for home shopping and live streaming shows. It comes with a built-in buying experience for all kinds of shoppers. With Talk Shop Live, anyone can sell and buy products from anywhere through interactive video shows. You can think of ShopTalk Live as a combination of HSN, QVC, and social media tolled into one.
The TalkShopLive studio app for brands and creators brings an array of broadcast and management tools to mobile. The platform boasts of enabling users to promote and sell their shows before and after going live. This means that you can create a shoppable and shareable video for promoting your show even before it goes live. Technically, you do not have to worry about the aftermath since your content will remain shoppable after the live streaming event comes to an end.
You also get to do a whole range of other cool things with Talk Shop Live. With this studio app, you can virtually collaborate with four people in a live stream, simulcast on Facebook, pin comments, and more. The platform is embeddable and shoppable anywhere, allowing you to host shows across platforms.
Part 2: Who Can Benefit from Talkshoplive?
The Walmart Talk Shop Live can potentially benefit a wide range of people. It offers an exceptional way of promoting products that can complement traditional shopping methods. This makes it an ideal live shopping platform for anyone with reliable internet and who is interested in quality products.
Here are some specific groups who might find it particularly beneficial:
- Sellers: Display item details at the bottom of the screen, track sales while streaming, highlight key products during moments in the show, get access to viewership metrics, and interact with customers in real time.
- Creators: Sellers can enlist people on their team to be producers who will work behind the screens. The producer or moderator can be part of the live stream without being on the screen, manage sales, pin lie comments, highlight items, and perform other duties.
- Customers: Use the proprietary multi-embedded point-of-sale technology to purchase an item during a live show without interrupting the live shopping experience.
Part 3: Should You Start Talkshoplive Live Shopping Event?
TalkShopLive does more than just live streaming. Creators, hosts, and brands can broadcast live shows to demonstrate their products to viewers. On the other hand, viewers experience interactive shopping by chatting with the host, asking questions, and purchasing products directly within the live stream.
As a social selling network, Talk Shop Live is a community of viewers who follow their favorite hosts, discover new products, and connect with other shoppers. Based on TalkShopLive reviews, here are the pros and cons of the platform:
Pros
- Convenient shopping experience: Shoppers can browse and buy products directly from the livestream.
- Interactive and engaging: Shoppers can ask questions, chat with the host and other viewers, and get product demonstrations
- Access to exclusive products and deals: Sellers can offer special deals and discounts available only during live streams
- Discover new products and brands: Shoppers get real-time recommendations from hosts and influencers.
- Sense of a Community: TalkShopLive fosters a sense of community where users connect
Cons
- Limited product selection: The selection of products on TalkShopLive may be skewed towards certain categories.
- Impulse buying: The fast-paced nature of live shows and persuasive hosts often leads to impulse purchases.
- Potentially misleading claims: Some hosts may make misleading or exaggerated claims about their products
Deciding whether TalkShopLive is right for you will depend on your individual shopping habits and preferences. The platform is great for finding deals and discovering new products. It also helps in supporting creators and finding the right products. For sellers and brands, Talk Shop Live reviews indicate that the platform can help reach a wider audience and boost sales.
Part 4: Live Shop Hacks: Unleash AI Power for Sales Success
Choosing TalkShopLive as your live shopping platform keeps you on the right track. In addition to getting access to a wider audience, you also become more competitive in the market. However, it can be time-consuming and expensive to live stream all the time. This is where artificial intelligence (AI) promises a simplified future for sellers and creators. In particular, AI streamers can be used as a powerful tool for live shopping.
AI streamers are avatars that replicate human streamers, keeping your viewers engaged. They offer a unique advantage over traditional human hosts in that they are available 24/7 and work based on your product information. They also have multi-lingua and multi-tasking capabilities that allow you to serve diverse groups of audiences.
01 What is Virbo Live Streaming?
Virbo Live offers a host of AI streamers that you can use in your TalkShopLive shows to keep your viewers engaged. By automating live shopping events, Virbo Live promises to save you the costs and time often incurred when hiring a human streamer. You get access to AI-driven avatars or Vtubers that will interact with your audience, provide information about your products, and answer customer questions. This way, you can boost your revenue during live shopping events and address more customer needs.
02 Why choose Virbo Live Shop
As live shopping becomes more common among buyers and sellers, choosing the right content is integral to success. Virbo Live allows you to experience cost-effective and multilingual AI streamers that will boost your revenues during your live shopping experience. By using Virbo Live, you can transform the live experience in the following ways:
1. Realistic AI-driven Avatars
Elevate your live shop engagement with an AI streamer or Vtuber that will mimic natural movement naturally when presenting and interacting with the audience. The AI-powered avatars mirror real-life nuances, including poses and attire. By being authentic and relatable, the AI streamers will make the live shopping experience as realistic as possible.
2. Multiple Languages and Accents
Integrate the right language and accent to match your audience through the AI streamers. By breaking the language barriers, the AI streamer allows you to reach a diverse audience and make sure they connect with your content.
3. AI Translation
Effortlessly translate your text into multiple languages and generate a script for your AI streamer. This broadens your product reach, allowing you to achieve a global live shopping experience for your target audience.
4. AI Live Shopping Script Generation
Generate a script for your AI streamer automatically, saving you time and effort. Allow your AI streamer to speak your mind and ensure a seamless flow of captivating content during the live shopping experience.
5. Customizable Q&A Repository
Create a personalized Q&A database for your AI streamer to connect more naturally with your audience. This feature allows you to set up automatic responses to questions, ensuring your viewers feel valued.
6. Microphone Integration for Voice-Driven AI
Get your AI-powered avatar to speak in real time by connecting and speaking into the microphone. What you speak into the microphone is automatically replicated by the AI streamer during the event.
7. Interaction Through Text
Trigger and get your AI streamer to speak based on your own written text. You only need to enter the text that you want and click Send. The AI streamer will then speech what you have typed.
8. Cloud-Based Operation
Virbo Live offers you more freedom with the cloud-based operation. All the features are available online, and you do not have to struggle downloading any software. Operate directly from the cloud and freely manage your product.
Conclusion
TalkShopLive offers sellers and shoppers a unique experience to sell and buy products during live shows. The platform is specially designed to help in the distribution, collaboration, and sharing of a truly shoppable and social video experience.
As a social-selling network, Talk Shop Live allows users to interact with each other and make informed purchase decisions. However, hiring a human streamer and preparing their content can be time-consuming and expensive. That’s why we recommend Virbo Live as the future of live-stream shopping. Get access to AI-powered avatars that will keep your viewers engaged while boosting your revenue from live-stream events.
[Guide] Learning the Right Ways To Start Facebook Live Shopping
After the COVID-19 pandemic, people started trusting online shopping. Therefore, a live shopping trend emerged, which felt like a one-on-one conversation between shopkeepers and buyers. In this regard, different platforms developed and facilitated live shopping. Yet, many features and options need to be introduced for an evener shopping experience.
Considering this scenario, major tech giants like Meta entered the market. They released a Facebook live shopping feature and pushed the boundaries of e-commerce. If you are new to this tech-based shopping or selling, this guide is for you. However, read it by the end to get comprehensive insights on Facebook live selling and shopping.
Part 1. A Brief Introduction to Facebook Live Shopping
Facebook live shopping is a free tool to interact directly with sellers during a live video. It is among the top livestream shopping platforms in the US, and it was launched in 2021. Retailers connect with buyers while showing their items in real-world scenarios through this service. Facebook lets them tag their product in live streaming, containing website links to place orders.
According to statistics , 82% of consumers prefer livestream content from brands. Besides, 80% of the brands prefer Facebook to market their product through live videos. Still, the e-commerce market continues to develop and address loopholes in live selling with care. Anyhow, look into the perks of Facebook live selling features discussed ahead:
1. Facebook Live Shopping Notification
To bring viewer traffic, Facebook sends notifications to customers. People get notified via Messenger or Facebook notifications about their favorite brand’s live selling. This way, merchants can attract the maximum number of customers.
2. Product Demonstration
Live shopping has completely changed traditional online shopping. Unlike static photos of a product, selling live on Facebooklive shopping allows you to see how the product works. In the live session, potential customers can see how it looks, in which size it is available, and its exact color.
3. Easy Product Management
Before going live, the host can set up a shopping playlist with categories. Also, they can tag product details and website links before going live. As a result, people can easily navigate to the product, add it to their cart, and purchase directly. During the session, anyone can ask questions through the live chat feature.
Part 2. A Beginner’s Guide to Setting Up a Facebook Live Shopping for Your Product
After understanding these features, sellers can set up their shop. For this purpose, review this section and learn to set up your Facebook shop. Below are some details on how to create a shopping profile on Facebook:
Requirements: Firstly, check your business location, which must be based in the USA. Plus, your business can be located in 21 exempt countries in America, Europe, and Asia. Afterward, create a Facebook business page where you carry an admin role. Then, ensure that Facebook supports your country’s currency. Later, verify your product is complying with Facebook’s commerce policies.
- Step 1. Sign in or create a Facebook page containing all information about your brand. Then, go directly to the Meta Business page and hit the “Live” button in the “Create” section.
- Step 2. From the top bar of your Meta Business page, tap the “Live Shopping” option. There, toggle the “Enable Live Shopping” option and go to stream your first shopping session.
Upon creating an account and choosing a suitable product niche, it’s time to feature them. To learn how sellers feature products, review these steps and make your items visible to viewers:
- Step 1. As you enable the live shopping option earlier, click the “Commerce Manager” to discover the Live Shopping feature in the “Promotions” tab. Continue to select the “Create Playlist” button for setting up a product playlist for live shopping.
- Step 2. This opens up a new window where you have to provide all the details involving the product. Add the product and their respective details, and review the result in the playlist. After you’ve created the playlist, select where you wish to go live on Facebook, i.e., desktop or mobile app. On selecting the right option, click the “Go Live” button to conclude the process.
What Products Are Suitable for Facebook Live?
Determining the top-selling product would help retailers to increase sales. Notably, clothing and accessories are the most selling products of 2022 on Facebook. Meanwhile, self-grooming products stand second, followed by furniture and electronic appliances. Provided is a list of the products that seem suitable for Facebook live shopping:
- Electronics
- Home and Garden
- Vehicles
- Clothing and Accessories
- Furniture
- Mobile Accessories
Part 3. Some Progressive Tips To Excel in Facebook Live Shopping
After learning about setting up a Facebook shop, you should look into some tips for settling down in the market. Thus, the following are some strategies that you need to focus on before selling live on Facebook:
1. Promote Your Shopping Event
Build anticipation of your event a couple of days before. Following that, announce or promote your event and encourage people to subscribe to your page. You can invite them via other channels like Instagram posts, blogs, and social media groups.
2. Keep It Short and Engaging
Consider the first few minutes of the live event important. Show an energetic attitude and grab the audience’s attention initially. According to research, social media users prefer to watch videos in under 1 minute.
3. Plan Things and Be Organized
It is better to plan your points of discussion before the event. You should write the outline and transition lines to shift from one product to another. Besides, keep your surroundings organized to give viewers a good impression.
4. Energetically Communicate
Make your audience as much involved in the event as you can. For this, it is suggested that they respond to their questions and ask them to comment. You can show your product trials and ask a friend or family to create more engaging discussions.
5. Don’t Let Your Work Wasted
You should not let your Facebook live online selling sessions be wasted. Save it in your timeline for people to watch anytime and get information about items. It will also attract new audiences who couldn’t join the live session.
Part 4. Sell Better With Simplicity: Wondershare Virbo Live
Live selling on Facebook seems easy, but you need effective tools to attract the most customers. In this regard, people still don’t have enough knowledge to plan and execute live streaming. Therefore, using Wondershare Virbo Live is the ultimate solution to perform the entire process in one place. It is an AI tool that offers multilingual AI-driven avatars for seamless shopping broadcasting.
You can set up a customized Q/A database for automatic queries using this tool. Plus, it is compatible with almost all social media platforms, such as YouTube, Facebook, and Instagram. Not only that, but you can also dive into its prominent features, which are explained below for more insights:
- **AI Live Script Generation:**Are you unable to brainstorm engaging pinpoints for your product selling? Use the AI Script feature of Wondershare Virbo Live and get a compelling script by describing your needs. You can even select a script tone from marketing to specialization options.
- **AI Translation:**To attract a diverse audience, you need videos in different languages. Therefore, Virbo Live offers a feature to translate your script into another language. Apart from that, a dubbing option holds AI voices of different languages and accents.
- **AI Avatars:**If you are a camera-shy person but live selling is a need of your business, use AI Avatars as a dynamic shift to progress. They can mimic real-life nuances while showing various ethnicities and attires. You pick one via scrolling, standing, or sitting pose avatars.
Get Started Online Free Download
Steps To Sell Better With Wondershare Virbo Live
Another notable option is that Wondershare Virbo Live lets you import an image or video background for effective enhancement. To explore that option, follow these steps and use Wondershare Virbo Live to the maximum:
- Step 1. Access Virbo Live and Create a Blank Live Stream Room
Enter the official Virbo Live website and proceed to select the “Create Stream Room Now” button. Select the “Create a Blank Livestream Room” button to initiate the live stream system as you lead into the main interface.
Get Started Online Free Download
- Step 2. Customize Your AI Avatar for Streaming
From the editing screen of Virbo Live, press the “AI avatars” option from the top bar. Scroll and pick one avatar that suits you best. Then, hit the “Background” option next to AI Avatar and choose one background.
- Step 3. Add Script for Livestream Video
Move to the left and enter the words you want the AI Avatar to speak under the “Script lines” section. Alternatively, you can choose the “AI Smart Script” button from the bottom left corner. You can describe your product, set a Style, and adjust other parameters to get an AI script there.
- Step 4. Pick a Dubbing Voice for Avatar To Live Stream
After customizing the avatar, head to the “Dubbing” option from the top. Using it, pick one language and accent of the AI voice to proceed with the “Confirm” button. Finally, your live-selling video is ready to post via the “Start livestream” button at the top right corner.
Conclusion
To summarize, livestream selling is becoming a competition between platforms. Meta isn’t behind in this situation and offers live shopping on Facebook, which is highlighted in this guide. Undoubtedly, Facebook is setting trends, but it is difficult for many users to comprehend. Therefore, Wondershare Virbo Live is a perfect solution to plan and execute live selling seamlessly in one place.
After the COVID-19 pandemic, people started trusting online shopping. Therefore, a live shopping trend emerged, which felt like a one-on-one conversation between shopkeepers and buyers. In this regard, different platforms developed and facilitated live shopping. Yet, many features and options need to be introduced for an evener shopping experience.
Considering this scenario, major tech giants like Meta entered the market. They released a Facebook live shopping feature and pushed the boundaries of e-commerce. If you are new to this tech-based shopping or selling, this guide is for you. However, read it by the end to get comprehensive insights on Facebook live selling and shopping.
Part 1. A Brief Introduction to Facebook Live Shopping
Facebook live shopping is a free tool to interact directly with sellers during a live video. It is among the top livestream shopping platforms in the US, and it was launched in 2021. Retailers connect with buyers while showing their items in real-world scenarios through this service. Facebook lets them tag their product in live streaming, containing website links to place orders.
According to statistics , 82% of consumers prefer livestream content from brands. Besides, 80% of the brands prefer Facebook to market their product through live videos. Still, the e-commerce market continues to develop and address loopholes in live selling with care. Anyhow, look into the perks of Facebook live selling features discussed ahead:
1. Facebook Live Shopping Notification
To bring viewer traffic, Facebook sends notifications to customers. People get notified via Messenger or Facebook notifications about their favorite brand’s live selling. This way, merchants can attract the maximum number of customers.
2. Product Demonstration
Live shopping has completely changed traditional online shopping. Unlike static photos of a product, selling live on Facebooklive shopping allows you to see how the product works. In the live session, potential customers can see how it looks, in which size it is available, and its exact color.
3. Easy Product Management
Before going live, the host can set up a shopping playlist with categories. Also, they can tag product details and website links before going live. As a result, people can easily navigate to the product, add it to their cart, and purchase directly. During the session, anyone can ask questions through the live chat feature.
Part 2. A Beginner’s Guide to Setting Up a Facebook Live Shopping for Your Product
After understanding these features, sellers can set up their shop. For this purpose, review this section and learn to set up your Facebook shop. Below are some details on how to create a shopping profile on Facebook:
Requirements: Firstly, check your business location, which must be based in the USA. Plus, your business can be located in 21 exempt countries in America, Europe, and Asia. Afterward, create a Facebook business page where you carry an admin role. Then, ensure that Facebook supports your country’s currency. Later, verify your product is complying with Facebook’s commerce policies.
- Step 1. Sign in or create a Facebook page containing all information about your brand. Then, go directly to the Meta Business page and hit the “Live” button in the “Create” section.
- Step 2. From the top bar of your Meta Business page, tap the “Live Shopping” option. There, toggle the “Enable Live Shopping” option and go to stream your first shopping session.
Upon creating an account and choosing a suitable product niche, it’s time to feature them. To learn how sellers feature products, review these steps and make your items visible to viewers:
- Step 1. As you enable the live shopping option earlier, click the “Commerce Manager” to discover the Live Shopping feature in the “Promotions” tab. Continue to select the “Create Playlist” button for setting up a product playlist for live shopping.
- Step 2. This opens up a new window where you have to provide all the details involving the product. Add the product and their respective details, and review the result in the playlist. After you’ve created the playlist, select where you wish to go live on Facebook, i.e., desktop or mobile app. On selecting the right option, click the “Go Live” button to conclude the process.
What Products Are Suitable for Facebook Live?
Determining the top-selling product would help retailers to increase sales. Notably, clothing and accessories are the most selling products of 2022 on Facebook. Meanwhile, self-grooming products stand second, followed by furniture and electronic appliances. Provided is a list of the products that seem suitable for Facebook live shopping:
- Electronics
- Home and Garden
- Vehicles
- Clothing and Accessories
- Furniture
- Mobile Accessories
Part 3. Some Progressive Tips To Excel in Facebook Live Shopping
After learning about setting up a Facebook shop, you should look into some tips for settling down in the market. Thus, the following are some strategies that you need to focus on before selling live on Facebook:
1. Promote Your Shopping Event
Build anticipation of your event a couple of days before. Following that, announce or promote your event and encourage people to subscribe to your page. You can invite them via other channels like Instagram posts, blogs, and social media groups.
2. Keep It Short and Engaging
Consider the first few minutes of the live event important. Show an energetic attitude and grab the audience’s attention initially. According to research, social media users prefer to watch videos in under 1 minute.
3. Plan Things and Be Organized
It is better to plan your points of discussion before the event. You should write the outline and transition lines to shift from one product to another. Besides, keep your surroundings organized to give viewers a good impression.
4. Energetically Communicate
Make your audience as much involved in the event as you can. For this, it is suggested that they respond to their questions and ask them to comment. You can show your product trials and ask a friend or family to create more engaging discussions.
5. Don’t Let Your Work Wasted
You should not let your Facebook live online selling sessions be wasted. Save it in your timeline for people to watch anytime and get information about items. It will also attract new audiences who couldn’t join the live session.
Part 4. Sell Better With Simplicity: Wondershare Virbo Live
Live selling on Facebook seems easy, but you need effective tools to attract the most customers. In this regard, people still don’t have enough knowledge to plan and execute live streaming. Therefore, using Wondershare Virbo Live is the ultimate solution to perform the entire process in one place. It is an AI tool that offers multilingual AI-driven avatars for seamless shopping broadcasting.
You can set up a customized Q/A database for automatic queries using this tool. Plus, it is compatible with almost all social media platforms, such as YouTube, Facebook, and Instagram. Not only that, but you can also dive into its prominent features, which are explained below for more insights:
- **AI Live Script Generation:**Are you unable to brainstorm engaging pinpoints for your product selling? Use the AI Script feature of Wondershare Virbo Live and get a compelling script by describing your needs. You can even select a script tone from marketing to specialization options.
- **AI Translation:**To attract a diverse audience, you need videos in different languages. Therefore, Virbo Live offers a feature to translate your script into another language. Apart from that, a dubbing option holds AI voices of different languages and accents.
- **AI Avatars:**If you are a camera-shy person but live selling is a need of your business, use AI Avatars as a dynamic shift to progress. They can mimic real-life nuances while showing various ethnicities and attires. You pick one via scrolling, standing, or sitting pose avatars.
Get Started Online Free Download
Steps To Sell Better With Wondershare Virbo Live
Another notable option is that Wondershare Virbo Live lets you import an image or video background for effective enhancement. To explore that option, follow these steps and use Wondershare Virbo Live to the maximum:
- Step 1. Access Virbo Live and Create a Blank Live Stream Room
Enter the official Virbo Live website and proceed to select the “Create Stream Room Now” button. Select the “Create a Blank Livestream Room” button to initiate the live stream system as you lead into the main interface.
Get Started Online Free Download
- Step 2. Customize Your AI Avatar for Streaming
From the editing screen of Virbo Live, press the “AI avatars” option from the top bar. Scroll and pick one avatar that suits you best. Then, hit the “Background” option next to AI Avatar and choose one background.
- Step 3. Add Script for Livestream Video
Move to the left and enter the words you want the AI Avatar to speak under the “Script lines” section. Alternatively, you can choose the “AI Smart Script” button from the bottom left corner. You can describe your product, set a Style, and adjust other parameters to get an AI script there.
- Step 4. Pick a Dubbing Voice for Avatar To Live Stream
After customizing the avatar, head to the “Dubbing” option from the top. Using it, pick one language and accent of the AI voice to proceed with the “Confirm” button. Finally, your live-selling video is ready to post via the “Start livestream” button at the top right corner.
Conclusion
To summarize, livestream selling is becoming a competition between platforms. Meta isn’t behind in this situation and offers live shopping on Facebook, which is highlighted in this guide. Undoubtedly, Facebook is setting trends, but it is difficult for many users to comprehend. Therefore, Wondershare Virbo Live is a perfect solution to plan and execute live selling seamlessly in one place.
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- Title: Live Shopping in China Major Changes in the Industry for 2024
- Author: Jeff
- Created at : 2024-06-23 00:53:41
- Updated at : 2024-06-24 00:53:41
- Link: https://ai-live-streaming.techidaily.com/live-shopping-in-china-major-changes-in-the-industry-for-2024/
- License: This work is licensed under CC BY-NC-SA 4.0.
