In 2024, Review of LazLive Live Selling Platform With Guide

In 2024, Review of LazLive Live Selling Platform With Guide

Jeff Lv8

Review of LazLive Live Selling Platform [With Guide]

Live shopping on platforms like **LazLive has become a major trend in Southeast Asian regions such as Malaysia. This shopping method involves hosts showcasing and selling their products to viewers in the live videos. Established companies and startups are entering the market to capitalize on this trend.

However, there is a need for tools to make cohesive and better content for seamless live streaming. This article will give you a comprehensive preview of the LazLive live-selling platform. We will also discuss a tool that will help you optimize your live selling experience by creating optimized content.

enhancing-knowledge-about-lazlive-live-selling-1.jpg

Part 1. A Basic Preview of LazLive Shopping Platform

Many content creators usually connect with their audience through live streaming. Audiences all around the world like to engage with sellers to buy products. For this purpose, LazLive provides an interactive experience with its live-streaming feature. Plus, it offers a compelling product line to its users to cater to everyone’s needs. Their products include basic necessities, self-care, entertainment, and fashion products.

Along with the diverse product range, the main interface of this live-streaming app is user-friendly. You will find vouchers and exclusive discounts on the main interface of this platform. Also, there is a search tab for ease, allowing you to search specific product names.

enhancing-knowledge-about-lazlive-live-selling-2.jpg

Reviews of Sellers and Buyers on LazLive Shopping

Throughout the internet, you will mostly find negative reviews about this platform. According to users’ responses, the app has insufficient product information. Buyers have to spend extra time watching uninterested products on this Lazada live selling platform. Besides this, sometimes the platform delivers the wrong item that is hard to return.

Sellers of products can’t schedule live streaming on this live shopping platform. Based on seller reviews, the app’s live stream performance does not meet basic standards. With all the responses in line, LazLive still has considerable user inflow and outflow in the Southeast Asian region.

How is LazLive a Good Option for Live Selling?

LazLive can be a good option for startups and small businesses looking for a cheap platform to grow. It can help in brand marketing and selling products by providing the following benefits:

  1. You can interact with customers directly with this live-streaming platform.
  2. This live shopping platform features your product in 360°.
  3. Users can have real-time purchasing options with this live-streaming platform.
  4. It helps you to promote vouchers and endorse your featured products through live streams.

Part 2. How To Create the Perfect Livestream Selling Environment in LazLive?

You can make your brand attractive and likable with live stream selling. It is a two-way communication that enhances the loyalty of customers. With some tips, you can make the selling environment more attractive in LazLive. Follow the below tips to create a perfect livestream selling environment:

1. Plan Your Content

Sellers should plan attractive content and storylines for live streaming. This content should be informative and engaging for the audience. Developing a script or outline will optimize your livestream presentation. You can present the features and benefits of the product to attract the audience.

enhancing-knowledge-about-lazlive-live-selling-3.jpg

2. Increase Your Audience Engagement With Live Giveaways

Audience engagement on live streams can increase through running giveaway campaigns. It will make your audience excited to try your products. Live-selling platforms such as LazLive offer live-stream vouchers to win customers’ attention. With the help of this feature, you can create anticipation among the audience for your future livestream.

enhancing-knowledge-about-lazlive-live-selling-4.jpg

3. Promote Live Sale Before and After

It is essential to create hype around your selling events. You can share video ad teasers on social media platforms and email your target leads to promote your stream. Lazada’s live selling platform provides a sharing option to help you promote your live sale. Also, you can encourage your audience to share live videos while streaming.

enhancing-knowledge-about-lazlive-live-selling-5.jpg

4. Use the Power of Influencers

Influencers can engage their followers and empower them to buy products. These influencers might help you increase the efficiency of the live-selling Lazada events. You should collaborate with influencers who have loyal followers to boost your brand image.

enhancing-knowledge-about-lazlive-live-selling-6.jpg

5. Select a Sophisticated Livestreaming Tool

You can use a livestreaming tool to effectively showcase your product. Tools have some features to facilitate you in creating professional-looking live streams. With this, you don’t need to generate live-stream videos from scratch. Wondershare Virbo Live is one of those tools that has advanced features, allowing you to make engaging videos.

enhancing-knowledge-about-lazlive-live-selling-7.jpg

Get Started Online Free Download

Part 3. Improve Live Selling Revenue in LazLive With Wondershare Virbo Live

As mentioned earlier, one of the most important elements for successful live selling is selecting the right tool for streaming. When it comes to improving revenue, you can integrate some features in streams to generate sales. Streamers can look to incorporate engaging concepts and visuals to attract the audience. Wondershare Virbo Live offers AI-driven avatars to create a visually engaging atmosphere during live events.

These AI avatars or VTubers can perfectly mimic natural movements to engage the buyers. This will ensure authenticity and connection in every interaction during live shopping. You can also use multiple language features of the tool to break language barriers. With the help of such language options, you can reach a diverse audience through a single platform.

Noting the Best Features of Wondershare Virbo Live

  1. It offers a customizable Q&A repository to set an automatic response to audience questions. It instantly helps users interact with their audience by answering their most frequently asked questions.
  2. This tool allows microphone integration to drive AI streamers to speak in real-time. Not only does this promote live audience interaction, but it is also a great way to keep actual identity behind the curtains.
  3. Wondershare Virbo Live is compatible with many platforms like YouTube and TikTok. It also supports live streaming on LazLive, Shopee, and similar platforms.

Steps To Create Stream Room Using Wondershare Virbo Live

Sellers can use this tool to create optimized live-stream videos for audiences. Below are the steps to create a stream room using Wondershare Virbo Live:

  • Step 1. Access Tool To Create Stream Room

Firstly, access this tool online by visiting the official website on your browser. Open its main interface and click the “Create Stream Room Now” button on the left.

enhancing-knowledge-about-lazlive-live-selling-8.jpg

Get Started Online Free Download

  • Step 2. Create a Blank Live Stream Room

Upon reaching a new window, hit the “Create a Blank Live Stream Room” button at the top of the screen. Next, you will find many options to help you create a personalized video stream.

enhancing-knowledge-about-lazlive-live-selling-9.jpg

  • Step 3. Choose Your Required AI Avatar

Once you reach the editing window, select the “AI avatars” tab on the top. A dialog box will open with different avatars in different dresses and poses. Then, as required, choose any of them, and it will appear on the right side of the screen.

enhancing-knowledge-about-lazlive-live-selling-10.jpg

  • Step 4. Adjust Changes in Background

Afterward, opt for the “Background” tab to choose a background for product representation. You can choose different options or add your personalized background with the “Upload background” option.

enhancing-knowledge-about-lazlive-live-selling-11.jpg

  • Step 5. Add Script for Livestream Video

To add the script for the live stream video, you are provided with 3 different scenarios. If you intend to have more human interaction, go to the respective section. Select the appropriate sub-section through which you want to interact with your audience. If you go for “Text,” add the text, which will be limited to 1000 words or less. Set up the dubbing audio using the respective option on the top.

On the other hand, you can define the language through the “Translate to” menu and click “Translate.” If you are not going to translate the text, click “Add text” to conclude by adding the script for the live stream video.

enhancing-knowledge-about-lazlive-live-selling-12.jpg

  • Step 6. Initiate Livestreaming of Your Products

After defining all settings, press the “Start Livestream” button at the top right to start interacting with your customers.

enhancing-knowledge-about-lazlive-live-selling-13.jpg

Conclusion

Platforms like LazLive will allow you to do live streaming with its easy-to-use interface. This platform allows you to interact with the target audience to increase revenue. We recommend using tools like Wondershare Virbo Live to polish your streams further. It is an AI-powered tool that can help you create live-streaming videos in multiple languages to make your streaming effective.

Live shopping on platforms like **LazLive has become a major trend in Southeast Asian regions such as Malaysia. This shopping method involves hosts showcasing and selling their products to viewers in the live videos. Established companies and startups are entering the market to capitalize on this trend.

However, there is a need for tools to make cohesive and better content for seamless live streaming. This article will give you a comprehensive preview of the LazLive live-selling platform. We will also discuss a tool that will help you optimize your live selling experience by creating optimized content.

enhancing-knowledge-about-lazlive-live-selling-1.jpg

Part 1. A Basic Preview of LazLive Shopping Platform

Many content creators usually connect with their audience through live streaming. Audiences all around the world like to engage with sellers to buy products. For this purpose, LazLive provides an interactive experience with its live-streaming feature. Plus, it offers a compelling product line to its users to cater to everyone’s needs. Their products include basic necessities, self-care, entertainment, and fashion products.

Along with the diverse product range, the main interface of this live-streaming app is user-friendly. You will find vouchers and exclusive discounts on the main interface of this platform. Also, there is a search tab for ease, allowing you to search specific product names.

enhancing-knowledge-about-lazlive-live-selling-2.jpg

Reviews of Sellers and Buyers on LazLive Shopping

Throughout the internet, you will mostly find negative reviews about this platform. According to users’ responses, the app has insufficient product information. Buyers have to spend extra time watching uninterested products on this Lazada live selling platform. Besides this, sometimes the platform delivers the wrong item that is hard to return.

Sellers of products can’t schedule live streaming on this live shopping platform. Based on seller reviews, the app’s live stream performance does not meet basic standards. With all the responses in line, LazLive still has considerable user inflow and outflow in the Southeast Asian region.

How is LazLive a Good Option for Live Selling?

LazLive can be a good option for startups and small businesses looking for a cheap platform to grow. It can help in brand marketing and selling products by providing the following benefits:

  1. You can interact with customers directly with this live-streaming platform.
  2. This live shopping platform features your product in 360°.
  3. Users can have real-time purchasing options with this live-streaming platform.
  4. It helps you to promote vouchers and endorse your featured products through live streams.

Part 2. How To Create the Perfect Livestream Selling Environment in LazLive?

You can make your brand attractive and likable with live stream selling. It is a two-way communication that enhances the loyalty of customers. With some tips, you can make the selling environment more attractive in LazLive. Follow the below tips to create a perfect livestream selling environment:

1. Plan Your Content

Sellers should plan attractive content and storylines for live streaming. This content should be informative and engaging for the audience. Developing a script or outline will optimize your livestream presentation. You can present the features and benefits of the product to attract the audience.

enhancing-knowledge-about-lazlive-live-selling-3.jpg

2. Increase Your Audience Engagement With Live Giveaways

Audience engagement on live streams can increase through running giveaway campaigns. It will make your audience excited to try your products. Live-selling platforms such as LazLive offer live-stream vouchers to win customers’ attention. With the help of this feature, you can create anticipation among the audience for your future livestream.

enhancing-knowledge-about-lazlive-live-selling-4.jpg

3. Promote Live Sale Before and After

It is essential to create hype around your selling events. You can share video ad teasers on social media platforms and email your target leads to promote your stream. Lazada’s live selling platform provides a sharing option to help you promote your live sale. Also, you can encourage your audience to share live videos while streaming.

enhancing-knowledge-about-lazlive-live-selling-5.jpg

4. Use the Power of Influencers

Influencers can engage their followers and empower them to buy products. These influencers might help you increase the efficiency of the live-selling Lazada events. You should collaborate with influencers who have loyal followers to boost your brand image.

enhancing-knowledge-about-lazlive-live-selling-6.jpg

5. Select a Sophisticated Livestreaming Tool

You can use a livestreaming tool to effectively showcase your product. Tools have some features to facilitate you in creating professional-looking live streams. With this, you don’t need to generate live-stream videos from scratch. Wondershare Virbo Live is one of those tools that has advanced features, allowing you to make engaging videos.

enhancing-knowledge-about-lazlive-live-selling-7.jpg

Get Started Online Free Download

Part 3. Improve Live Selling Revenue in LazLive With Wondershare Virbo Live

As mentioned earlier, one of the most important elements for successful live selling is selecting the right tool for streaming. When it comes to improving revenue, you can integrate some features in streams to generate sales. Streamers can look to incorporate engaging concepts and visuals to attract the audience. Wondershare Virbo Live offers AI-driven avatars to create a visually engaging atmosphere during live events.

These AI avatars or VTubers can perfectly mimic natural movements to engage the buyers. This will ensure authenticity and connection in every interaction during live shopping. You can also use multiple language features of the tool to break language barriers. With the help of such language options, you can reach a diverse audience through a single platform.

Noting the Best Features of Wondershare Virbo Live

  1. It offers a customizable Q&A repository to set an automatic response to audience questions. It instantly helps users interact with their audience by answering their most frequently asked questions.
  2. This tool allows microphone integration to drive AI streamers to speak in real-time. Not only does this promote live audience interaction, but it is also a great way to keep actual identity behind the curtains.
  3. Wondershare Virbo Live is compatible with many platforms like YouTube and TikTok. It also supports live streaming on LazLive, Shopee, and similar platforms.

Steps To Create Stream Room Using Wondershare Virbo Live

Sellers can use this tool to create optimized live-stream videos for audiences. Below are the steps to create a stream room using Wondershare Virbo Live:

  • Step 1. Access Tool To Create Stream Room

Firstly, access this tool online by visiting the official website on your browser. Open its main interface and click the “Create Stream Room Now” button on the left.

enhancing-knowledge-about-lazlive-live-selling-8.jpg

Get Started Online Free Download

  • Step 2. Create a Blank Live Stream Room

Upon reaching a new window, hit the “Create a Blank Live Stream Room” button at the top of the screen. Next, you will find many options to help you create a personalized video stream.

enhancing-knowledge-about-lazlive-live-selling-9.jpg

  • Step 3. Choose Your Required AI Avatar

Once you reach the editing window, select the “AI avatars” tab on the top. A dialog box will open with different avatars in different dresses and poses. Then, as required, choose any of them, and it will appear on the right side of the screen.

enhancing-knowledge-about-lazlive-live-selling-10.jpg

  • Step 4. Adjust Changes in Background

Afterward, opt for the “Background” tab to choose a background for product representation. You can choose different options or add your personalized background with the “Upload background” option.

enhancing-knowledge-about-lazlive-live-selling-11.jpg

  • Step 5. Add Script for Livestream Video

To add the script for the live stream video, you are provided with 3 different scenarios. If you intend to have more human interaction, go to the respective section. Select the appropriate sub-section through which you want to interact with your audience. If you go for “Text,” add the text, which will be limited to 1000 words or less. Set up the dubbing audio using the respective option on the top.

On the other hand, you can define the language through the “Translate to” menu and click “Translate.” If you are not going to translate the text, click “Add text” to conclude by adding the script for the live stream video.

enhancing-knowledge-about-lazlive-live-selling-12.jpg

  • Step 6. Initiate Livestreaming of Your Products

After defining all settings, press the “Start Livestream” button at the top right to start interacting with your customers.

enhancing-knowledge-about-lazlive-live-selling-13.jpg

Conclusion

Platforms like LazLive will allow you to do live streaming with its easy-to-use interface. This platform allows you to interact with the target audience to increase revenue. We recommend using tools like Wondershare Virbo Live to polish your streams further. It is an AI-powered tool that can help you create live-streaming videos in multiple languages to make your streaming effective.

A Detailed Guide To Stream to Instagram With an RTMP

Professionals and content creators now use different social media platforms for live streaming. There are many big names on these platforms, such as Instagram . Instagram is one of the most-used networks, with over 2 billion monthly active users. Using this live-stream platform is always a plus for companies and individuals.

However, the discussion is about how to stream to Instagram with an RTMP. This detailed guide helps you in using RTMP Instagram for live streaming. Furthermore, you will also learn about a recommended tool that offers AI-powered features for broadcasting.

streaming instagram with rtmp

Part 1. Some Rules and Requirements To Understand Before Live Streaming on Instagram

Like every platform, Instagram has some protocols for broadcasting content to global audiences. Therefore, learning the rules and requirements before going live on Instagram is necessary. First, your account should be at least 30 days old; otherwise, they can restrict your stream.

There is a rule that you can go live for 4 hours per stream without retakes. This length was increased from 60 minutes in the recent update. Also, you can repost a live video on your profile if it is more than 15 minutes long. Instagram allows you to schedule a stream from 1 hour to 90 days in advance.

The initial requirement of Instagram Live RTMP is that your content be respectful and updated. Additionally, you need to set your stream to 1920x1080 resolution on a vertical camera. Meanwhile, Instagram gives leverage on the number of followers so that you can start with minimum viewers. Also, there is no need to have a business account for live streaming.

Part 2. How To Live Stream to Instagram With an RTMP?

Setting high-quality live streams encourages people to tune into your broadcast. For this purpose, you need a seamless encoder like OBS . Unfortunately, Instagram doesn’t officially support third-party encoders. To solve this query, you need an effective solution.

Therefore, the following steps guide streaming on Instagram with an RTMP (Real-Time Messaging Protocol). You will also learn how to set the required parameters in this comprehensive guide:

  • Step 1. Start with downloading and launching OBS Studio on your PC. The first thing to do is set up vertical camera dimensions for RTMP Instagram live streaming. To access the settings window, hit the “Settings” option in the “Controls” panel.

proceed to settings in obs

  • Step 2. Look for the “Video” tab in the “Settings” window that opens. After that, enter “1080x1920” in the “Base (Canvas) Resolution” bar. Similarly, add a “1080x1920” value in the “Output (Scaled) Resolution” bar to set a 9:16 aspect ratio for vertical display. Then, hit the “OK” button to apply these changes to your Instagram streams.

set canvas resolution

  • Step 3. After that, you need to add external sources to the scene. Click on the “+” icon in the “Scenes” panel or rename the scene. Once the scene is created, hit the “+” icon of the “Sources” panel. Then, select the “Video Capture Device” option from the menu and rename the device to your liking. After that, choose the video capture device from the “Device” dropdown and hit the “OK” option. Similarly, you can select the “Audio Input Capture” option to introduce an audio device.

add a video capturing device

  • Step 4. To add text overlays on your stream, hit the “+” icon again in the “Sources” panel. Choose the “Text (GDI+)” option and rename your overlay. On the next window, insert your text in the “Text” box. Then, click the “Select Font” button and choose your required font style and size. Additionally, you can change font color, opacity, alignment, background, and more. After customizing the text, hit the “OK” button to save the overlay in the sources section.

set up text properties

  • Step 5. Afterward, select the “Stream” option in the settings window of OBS Studio. Set the “Service” to “Custom” from the dropdown. Then, you need to enter the server and stream key to proceed.

lead to stream settings

  • Step 6. To get the server and stream key, visit rtmp.in on your browser. On the main interface of this Instagram RTMP, hit the “GO LIVE ON INSTAGRAM” widget. Then, it asks you to log in to your Instagram account.

proceed to rtmp website

  • Step 7. Once you’re logged in, it gives you a stream server URL and Stream key. First, copy the Server link and return to the OBS Studio software. Then, paste the link in the “Server” bar. After that, open the RTMP site again and hit the “Create New Broadcast” option.

You can also give a name to your broadcast in the “Broadcast Title” bar. After creating the broadcast, it shows the “Stream Key,” which you can copy. Then, move again to the OBS Stream setting panel and paste the key in the “Stream Key” bar. Lastly, hit the “Apply” option to save all these settings for your stream.

add server and stream key

  • Step 8. After getting ready, choose the “Start Streaming” option from the “Controls” panel. It starts your stream with selected parameters. To stop the stream, you can select the “Stop Streaming” option.

start instagram live stream from obs

Part 3. How To Attract a Better Audience During Live Streaming on Instagram?

OBS Studio is an efficient software but offers limited functionality when it comes to engaging streams. Thus, you need an advanced solution that can help you reach global audiences through live streaming. For this purpose, Wondershare Virbo Live becomes an unsung hero for you. It provides AI-powered functions that help to start creative streams and generate more leads.

Moreover, the handy controls of Wondershare Virbo Live allow you to customize live streams to your requirements. Therefore, you can start streaming for different purposes, such as marketing, brand awareness, and more. Additionally, it allows you to set automatic responses and create a Q&A database to keep your audience engaged. Plus, it allows you to select creative AI avatars with different poses and outfits.

Key Features of Virbo Live

  1. You can choose different templates and backgrounds for a stunning streaming appearance.
  2. Users can write or generate scripts manually using the AI Smart Script feature. For this, they need to add prompts according to the script’s purpose.
  3. This tool helps to translate scripts into multiple languages and accents. Also, you can get dubbed audio in different AI voices.

Simple Guide To Start Live Streaming Using Wondershare Virbo Live

Many live streaming tools exist, but Wondershare Virbo Live provides more controls. Now, the thing is how to create a live stream room with this tool. For this, follow the given steps one by one to start live streaming with Virbo Live:

  • Step 1. Visit the Official Site To Create a Stream Room

First,open theofficial website of Wondershare Virbo Live tool on your device. Navigate to the window and hit the “Create Stream Room Now” button. Upon doing that, it takes you inside the main interface of the tool.

create stream room in virbo live

Get Started Online Free Download

  • Step 2. Advance To Create a Blank Livestream Room

Once you get to the tool’s home screen, select the “Create a Blank Livestream Room” option. Then, you can try different customization features to make your livestream room look stunning.

set up a new livestream room

  • Step 3. Customize Your Livestream Template and Background

After that, click on the “Template” tab to explore different templates. Choose a template that suits live streaming needs. Furthermore, open the “Background” tab from the same window to check exciting background options. You can select different backgrounds from variating categories in the same window.

add template and background in video

  • Step 4. Add Script or Use AI Script Generator

Then, you need to provide the script for translation or dubbing. Select the “Text” given in the left side section for this. It provides a text box to type or paste your script text. Choose the “AI Smart Script” option from the bottom left corner if you don’t have a script. Add prompts there, and it will generate your scripts instantly.

add script using ai

  • Step 5. Select Creative AI Avatars According to Requirement

Select the “AI avatars” tab to unveil creative avatars. There is also a whole range of AI avatars to choose from. After selecting the one that suits your motive, you can preview your selected AI avatar before launching the stream.

change avatar in live video

  • Step 6. Start Your Livestream With All Selections

After finalizing all the options, you canproceed to start your stream. Select the “Start livestream” option from the top right corner in the same window.

start livestream of live video

Conclusion

Conclusively, this article intends to provide information about rules and requirements for live streaming on Instagram. You also learned how to live stream to Instagram with an RTMP like OBS Studio. Tools like Wondershare Virbo Live simplify your live streams with AI integration. Also, you can make your broadcast exciting for viewers by using different interactive elements.

Professionals and content creators now use different social media platforms for live streaming. There are many big names on these platforms, such as Instagram . Instagram is one of the most-used networks, with over 2 billion monthly active users. Using this live-stream platform is always a plus for companies and individuals.

However, the discussion is about how to stream to Instagram with an RTMP. This detailed guide helps you in using RTMP Instagram for live streaming. Furthermore, you will also learn about a recommended tool that offers AI-powered features for broadcasting.

streaming instagram with rtmp

Part 1. Some Rules and Requirements To Understand Before Live Streaming on Instagram

Like every platform, Instagram has some protocols for broadcasting content to global audiences. Therefore, learning the rules and requirements before going live on Instagram is necessary. First, your account should be at least 30 days old; otherwise, they can restrict your stream.

There is a rule that you can go live for 4 hours per stream without retakes. This length was increased from 60 minutes in the recent update. Also, you can repost a live video on your profile if it is more than 15 minutes long. Instagram allows you to schedule a stream from 1 hour to 90 days in advance.

The initial requirement of Instagram Live RTMP is that your content be respectful and updated. Additionally, you need to set your stream to 1920x1080 resolution on a vertical camera. Meanwhile, Instagram gives leverage on the number of followers so that you can start with minimum viewers. Also, there is no need to have a business account for live streaming.

Part 2. How To Live Stream to Instagram With an RTMP?

Setting high-quality live streams encourages people to tune into your broadcast. For this purpose, you need a seamless encoder like OBS . Unfortunately, Instagram doesn’t officially support third-party encoders. To solve this query, you need an effective solution.

Therefore, the following steps guide streaming on Instagram with an RTMP (Real-Time Messaging Protocol). You will also learn how to set the required parameters in this comprehensive guide:

  • Step 1. Start with downloading and launching OBS Studio on your PC. The first thing to do is set up vertical camera dimensions for RTMP Instagram live streaming. To access the settings window, hit the “Settings” option in the “Controls” panel.

proceed to settings in obs

  • Step 2. Look for the “Video” tab in the “Settings” window that opens. After that, enter “1080x1920” in the “Base (Canvas) Resolution” bar. Similarly, add a “1080x1920” value in the “Output (Scaled) Resolution” bar to set a 9:16 aspect ratio for vertical display. Then, hit the “OK” button to apply these changes to your Instagram streams.

set canvas resolution

  • Step 3. After that, you need to add external sources to the scene. Click on the “+” icon in the “Scenes” panel or rename the scene. Once the scene is created, hit the “+” icon of the “Sources” panel. Then, select the “Video Capture Device” option from the menu and rename the device to your liking. After that, choose the video capture device from the “Device” dropdown and hit the “OK” option. Similarly, you can select the “Audio Input Capture” option to introduce an audio device.

add a video capturing device

  • Step 4. To add text overlays on your stream, hit the “+” icon again in the “Sources” panel. Choose the “Text (GDI+)” option and rename your overlay. On the next window, insert your text in the “Text” box. Then, click the “Select Font” button and choose your required font style and size. Additionally, you can change font color, opacity, alignment, background, and more. After customizing the text, hit the “OK” button to save the overlay in the sources section.

set up text properties

  • Step 5. Afterward, select the “Stream” option in the settings window of OBS Studio. Set the “Service” to “Custom” from the dropdown. Then, you need to enter the server and stream key to proceed.

lead to stream settings

  • Step 6. To get the server and stream key, visit rtmp.in on your browser. On the main interface of this Instagram RTMP, hit the “GO LIVE ON INSTAGRAM” widget. Then, it asks you to log in to your Instagram account.

proceed to rtmp website

  • Step 7. Once you’re logged in, it gives you a stream server URL and Stream key. First, copy the Server link and return to the OBS Studio software. Then, paste the link in the “Server” bar. After that, open the RTMP site again and hit the “Create New Broadcast” option.

You can also give a name to your broadcast in the “Broadcast Title” bar. After creating the broadcast, it shows the “Stream Key,” which you can copy. Then, move again to the OBS Stream setting panel and paste the key in the “Stream Key” bar. Lastly, hit the “Apply” option to save all these settings for your stream.

add server and stream key

  • Step 8. After getting ready, choose the “Start Streaming” option from the “Controls” panel. It starts your stream with selected parameters. To stop the stream, you can select the “Stop Streaming” option.

start instagram live stream from obs

Part 3. How To Attract a Better Audience During Live Streaming on Instagram?

OBS Studio is an efficient software but offers limited functionality when it comes to engaging streams. Thus, you need an advanced solution that can help you reach global audiences through live streaming. For this purpose, Wondershare Virbo Live becomes an unsung hero for you. It provides AI-powered functions that help to start creative streams and generate more leads.

Moreover, the handy controls of Wondershare Virbo Live allow you to customize live streams to your requirements. Therefore, you can start streaming for different purposes, such as marketing, brand awareness, and more. Additionally, it allows you to set automatic responses and create a Q&A database to keep your audience engaged. Plus, it allows you to select creative AI avatars with different poses and outfits.

Key Features of Virbo Live

  1. You can choose different templates and backgrounds for a stunning streaming appearance.
  2. Users can write or generate scripts manually using the AI Smart Script feature. For this, they need to add prompts according to the script’s purpose.
  3. This tool helps to translate scripts into multiple languages and accents. Also, you can get dubbed audio in different AI voices.

Simple Guide To Start Live Streaming Using Wondershare Virbo Live

Many live streaming tools exist, but Wondershare Virbo Live provides more controls. Now, the thing is how to create a live stream room with this tool. For this, follow the given steps one by one to start live streaming with Virbo Live:

  • Step 1. Visit the Official Site To Create a Stream Room

First,open theofficial website of Wondershare Virbo Live tool on your device. Navigate to the window and hit the “Create Stream Room Now” button. Upon doing that, it takes you inside the main interface of the tool.

create stream room in virbo live

Get Started Online Free Download

  • Step 2. Advance To Create a Blank Livestream Room

Once you get to the tool’s home screen, select the “Create a Blank Livestream Room” option. Then, you can try different customization features to make your livestream room look stunning.

set up a new livestream room

  • Step 3. Customize Your Livestream Template and Background

After that, click on the “Template” tab to explore different templates. Choose a template that suits live streaming needs. Furthermore, open the “Background” tab from the same window to check exciting background options. You can select different backgrounds from variating categories in the same window.

add template and background in video

  • Step 4. Add Script or Use AI Script Generator

Then, you need to provide the script for translation or dubbing. Select the “Text” given in the left side section for this. It provides a text box to type or paste your script text. Choose the “AI Smart Script” option from the bottom left corner if you don’t have a script. Add prompts there, and it will generate your scripts instantly.

add script using ai

  • Step 5. Select Creative AI Avatars According to Requirement

Select the “AI avatars” tab to unveil creative avatars. There is also a whole range of AI avatars to choose from. After selecting the one that suits your motive, you can preview your selected AI avatar before launching the stream.

change avatar in live video

  • Step 6. Start Your Livestream With All Selections

After finalizing all the options, you canproceed to start your stream. Select the “Start livestream” option from the top right corner in the same window.

start livestream of live video

Conclusion

Conclusively, this article intends to provide information about rules and requirements for live streaming on Instagram. You also learned how to live stream to Instagram with an RTMP like OBS Studio. Tools like Wondershare Virbo Live simplify your live streams with AI integration. Also, you can make your broadcast exciting for viewers by using different interactive elements.

Mastering Facebook Live: Your Complete Guide to Successful Streaming

A lot of people consume Facebook Live content as it provides a fun experience for the audience. Today, Facebook Live is being displayed across all genres. From gaming, vlogging, and sports, to basically anything under the Sun, going live on Facebook has become a new trend.

However, even to this date, a lot of users are confused about how to livestream on Facebook. That is why we have created this guide so you can livestream on Facebook without any hassle.

Part 1: Easy-to-follow Step Guidance to Start Facebook Live

Facebook Live video is one of the most sought-after features of all time. Not only does it help creators connect with their audience but it lets them generate more revenue, ultimately bringing more money to their account.

Moreover, it is an awesome way to reach a broader audience and let people discover your content in real-time. A lot of people are confused about how to use Facebook Live because the methods to use it on the mobile app, the web, and Creator Studio are all different.

So, let’s talk about how to go live on Facebook. Before you start, you should understand that you can live stream to your page, group, profile, and event using the Facebook app or using a camera and streaming software.

01 How to go live on Facebook using a phone

As we have already discovered, you can go live on your Facebook page, group, profile, and event from anywhere in the world. The best way to go about life in the modern world is to use the Facebook app which is available on both Android and iOS.

Here is a complete guide on how to use Facebook Live streaming services on your mobile.

Step 1 Choosing where to go live (Personal Profile, Group, or Page)

The first step is choosing where you want to live. Ask yourself where are you trying to go live. Is it on your personal profile, a Facebook page that you own, or in some group? Navigate to wherever you want to go live.

Step 2 Going live

Live Video

Let’s say that you want to go live on your personal Facebook profile. Then, you need to click on the Facebook app, and click on What’s on your mind? Select Live Video which will be an option available. Now, you will start to see that new features will appear and you will need to set details about your livestreams in the next step.

Step 3 Setting live stream details and going live

Go Live

Now you will need to give Facebook access to your camera and microphone, add a description to your video, set effects of your liking, and adjust everything accordingly. You can also invite your friends to join and watch the live video. So set those options and click on Go Live.

Step 4 Finishing the live stream

Once you have completed the live stream, simply click the Finish button to end your broadcast. In just a couple of minutes, your livestream will be ready in the form of a video.

02 How to go live on Facebook using the web

When you use the web version of Facebook, you will be redirected to Live Producer, which is a tool that allows you to use higher-end production equipment and streaming software. This happens on both laptops and PCs.

If you are a Facebook live streamer and want to go live using the web, then follow these steps.

Step 1 Find the Live video option on Facebook

Live Video

Firstly, you will need to be logged in to your Facebook account. Once you are logged in, at the top of the News Feed, click on the What’s on your mind section and click on the three dots action button. There, you will find Live Video which will ultimately redirect you to Live Producer. So click on it.

Step 2 Setting up livestream

Go Live

Once you are on Facebook Live Producer, you can add your title, and description, choose the equipment, and set a lot of things right on your Facebook account. You can do this before the live stream starts which is great because you can start live in a professional manner.

Step 3 Start your live stream on Web

Once everything is good to go, simply click on Go Live and you will be able to share your story with the rest of the world. You can also end the live stream whenever you like.

Part 2: Selected Tool to Elevate Your Facebook Live Experience

Virbo Live

If you want to take your Facebook streaming to the next level, then you should tryVirbo Live . Virbo is an all-in-one AI platform that allows users to create high-quality content with 300+ voices and a plethora of powerful features.

Virbo Live aims to transform the live experience by adding AI into play and improving traditional Facebook live streaming. Using Virbo Live is simple. You need to create a live shopping room where you can create a room or simply select a template. Then, you can choose the AI models and background. You can also choose the text and the voice that you want to be played during the live stream. And lastly, you can interact with your audience in the most user-friendly way possible.

For Facebook live streaming, Virbo Live is one of the most amazing tools that is transforming traditional boring live shopping into an AI-driven shopping experience. Let’s discover some of the features related to Facebook Live.

Features of Virbo Live

Virbo Live Features

  • Cost-effective: When it comes to going live on Facebook using the traditional method, you will need a lot of equipment like a camera, mic, and more. With Virbo Live, you don’t need anything because everything is handled by AI.
  • 24/7 broadcasting: The regular Facebook live stream can be interrupted but with Virbo Live, you get continuous 24/7 broadcasting without interruptions.
  • Live shopping made it easier: Virbo Live makes it easier for brands to showcase their products in the most user-friendly way possible. You can have the AI describe everything as your product gets bought by the audience.

Part 3: FAQs about Facebook Live

1. How do you get to Facebook Live?

You get a live stream on Facebook by using the live streaming feature. To do that, you either need to have a PC, Android, or iOS device. If you are on PC, you can simply log in to Facebook Web. But on mobile devices, you need to have the Facebook app or the Creators app downloaded to go live.

2. Can you watch Facebook Live without an account?

Facebook live videos are public, meaning you can watch them on any device as long as you have the internet. Moreover, Facebook live videos don’t require an active Facebook account to be played as they are usually public.

3. Is Facebook Live stream free?

Yes, Facebook live streaming is 100% free, meaning you don’t have to pay a penny to use any of the features. However, if you use a third-party tool, then you might need to pay to get some features unlocked.

4. Is YouTube Live better than Facebook Live?

Both YouTube Live and Facebook Live are perfect for streaming. However, if your goal is monetization and making money, then using YouTube Live would be better. However, if you want to interact with your audience and make your community grow, then Facebook Live is the best choice.

Conclusion

Facebook streams are a fun and engaging way to interact with the audience. In this guide, we have covered a complete guide that you can follow to get live on your Facebook and reach a broader audience.

And if you want to take your Facebook live streaming to the next level, then a tool like Virbo AI will be perfect for businesses that want to bring in more revenue and reach a bigger audience.

A lot of people consume Facebook Live content as it provides a fun experience for the audience. Today, Facebook Live is being displayed across all genres. From gaming, vlogging, and sports, to basically anything under the Sun, going live on Facebook has become a new trend.

However, even to this date, a lot of users are confused about how to livestream on Facebook. That is why we have created this guide so you can livestream on Facebook without any hassle.

Part 1: Easy-to-follow Step Guidance to Start Facebook Live

Facebook Live video is one of the most sought-after features of all time. Not only does it help creators connect with their audience but it lets them generate more revenue, ultimately bringing more money to their account.

Moreover, it is an awesome way to reach a broader audience and let people discover your content in real-time. A lot of people are confused about how to use Facebook Live because the methods to use it on the mobile app, the web, and Creator Studio are all different.

So, let’s talk about how to go live on Facebook. Before you start, you should understand that you can live stream to your page, group, profile, and event using the Facebook app or using a camera and streaming software.

01 How to go live on Facebook using a phone

As we have already discovered, you can go live on your Facebook page, group, profile, and event from anywhere in the world. The best way to go about life in the modern world is to use the Facebook app which is available on both Android and iOS.

Here is a complete guide on how to use Facebook Live streaming services on your mobile.

Step 1 Choosing where to go live (Personal Profile, Group, or Page)

The first step is choosing where you want to live. Ask yourself where are you trying to go live. Is it on your personal profile, a Facebook page that you own, or in some group? Navigate to wherever you want to go live.

Step 2 Going live

Live Video

Let’s say that you want to go live on your personal Facebook profile. Then, you need to click on the Facebook app, and click on What’s on your mind? Select Live Video which will be an option available. Now, you will start to see that new features will appear and you will need to set details about your livestreams in the next step.

Step 3 Setting live stream details and going live

Go Live

Now you will need to give Facebook access to your camera and microphone, add a description to your video, set effects of your liking, and adjust everything accordingly. You can also invite your friends to join and watch the live video. So set those options and click on Go Live.

Step 4 Finishing the live stream

Once you have completed the live stream, simply click the Finish button to end your broadcast. In just a couple of minutes, your livestream will be ready in the form of a video.

02 How to go live on Facebook using the web

When you use the web version of Facebook, you will be redirected to Live Producer, which is a tool that allows you to use higher-end production equipment and streaming software. This happens on both laptops and PCs.

If you are a Facebook live streamer and want to go live using the web, then follow these steps.

Step 1 Find the Live video option on Facebook

Live Video

Firstly, you will need to be logged in to your Facebook account. Once you are logged in, at the top of the News Feed, click on the What’s on your mind section and click on the three dots action button. There, you will find Live Video which will ultimately redirect you to Live Producer. So click on it.

Step 2 Setting up livestream

Go Live

Once you are on Facebook Live Producer, you can add your title, and description, choose the equipment, and set a lot of things right on your Facebook account. You can do this before the live stream starts which is great because you can start live in a professional manner.

Step 3 Start your live stream on Web

Once everything is good to go, simply click on Go Live and you will be able to share your story with the rest of the world. You can also end the live stream whenever you like.

Part 2: Selected Tool to Elevate Your Facebook Live Experience

Virbo Live

If you want to take your Facebook streaming to the next level, then you should tryVirbo Live . Virbo is an all-in-one AI platform that allows users to create high-quality content with 300+ voices and a plethora of powerful features.

Virbo Live aims to transform the live experience by adding AI into play and improving traditional Facebook live streaming. Using Virbo Live is simple. You need to create a live shopping room where you can create a room or simply select a template. Then, you can choose the AI models and background. You can also choose the text and the voice that you want to be played during the live stream. And lastly, you can interact with your audience in the most user-friendly way possible.

For Facebook live streaming, Virbo Live is one of the most amazing tools that is transforming traditional boring live shopping into an AI-driven shopping experience. Let’s discover some of the features related to Facebook Live.

Features of Virbo Live

Virbo Live Features

  • Cost-effective: When it comes to going live on Facebook using the traditional method, you will need a lot of equipment like a camera, mic, and more. With Virbo Live, you don’t need anything because everything is handled by AI.
  • 24/7 broadcasting: The regular Facebook live stream can be interrupted but with Virbo Live, you get continuous 24/7 broadcasting without interruptions.
  • Live shopping made it easier: Virbo Live makes it easier for brands to showcase their products in the most user-friendly way possible. You can have the AI describe everything as your product gets bought by the audience.

Part 3: FAQs about Facebook Live

1. How do you get to Facebook Live?

You get a live stream on Facebook by using the live streaming feature. To do that, you either need to have a PC, Android, or iOS device. If you are on PC, you can simply log in to Facebook Web. But on mobile devices, you need to have the Facebook app or the Creators app downloaded to go live.

2. Can you watch Facebook Live without an account?

Facebook live videos are public, meaning you can watch them on any device as long as you have the internet. Moreover, Facebook live videos don’t require an active Facebook account to be played as they are usually public.

3. Is Facebook Live stream free?

Yes, Facebook live streaming is 100% free, meaning you don’t have to pay a penny to use any of the features. However, if you use a third-party tool, then you might need to pay to get some features unlocked.

4. Is YouTube Live better than Facebook Live?

Both YouTube Live and Facebook Live are perfect for streaming. However, if your goal is monetization and making money, then using YouTube Live would be better. However, if you want to interact with your audience and make your community grow, then Facebook Live is the best choice.

Conclusion

Facebook streams are a fun and engaging way to interact with the audience. In this guide, we have covered a complete guide that you can follow to get live on your Facebook and reach a broader audience.

And if you want to take your Facebook live streaming to the next level, then a tool like Virbo AI will be perfect for businesses that want to bring in more revenue and reach a bigger audience.

Facebook Live Shopping: A Comprehensive Guide

After the COVID-19 pandemic, people started trusting online shopping. Therefore, a live shopping trend emerged, which felt like a one-on-one conversation between shopkeepers and buyers. In this regard, different platforms developed and facilitated live shopping. Yet, many features and options need to be introduced for an evener shopping experience.

Considering this scenario, major tech giants like Meta entered the market. They released a Facebook live shopping feature and pushed the boundaries of e-commerce. If you are new to this tech-based shopping or selling, this guide is for you. However, read it by the end to get comprehensive insights on Facebook live selling and shopping.

right-ways-to-perform-facebook-live-shopping-1.jpg

Part 1. A Brief Introduction to Facebook Live Shopping

Facebook live shopping is a free tool to interact directly with sellers during a live video. It is among the top livestream shopping platforms in the US, and it was launched in 2021. Retailers connect with buyers while showing their items in real-world scenarios through this service. Facebook lets them tag their product in live streaming, containing website links to place orders.

According to statistics , 82% of consumers prefer livestream content from brands. Besides, 80% of the brands prefer Facebook to market their product through live videos. Still, the e-commerce market continues to develop and address loopholes in live selling with care. Anyhow, look into the perks of Facebook live selling features discussed ahead:

right-ways-to-perform-facebook-live-shopping-2.jpg

1. Facebook Live Shopping Notification

To bring viewer traffic, Facebook sends notifications to customers. People get notified via Messenger or Facebook notifications about their favorite brand’s live selling. This way, merchants can attract the maximum number of customers.

2. Product Demonstration

Live shopping has completely changed traditional online shopping. Unlike static photos of a product, selling live on Facebooklive shopping allows you to see how the product works. In the live session, potential customers can see how it looks, in which size it is available, and its exact color.

3. Easy Product Management

Before going live, the host can set up a shopping playlist with categories. Also, they can tag product details and website links before going live. As a result, people can easily navigate to the product, add it to their cart, and purchase directly. During the session, anyone can ask questions through the live chat feature.

Part 2. A Beginner’s Guide to Setting Up a Facebook Live Shopping for Your Product

After understanding these features, sellers can set up their shop. For this purpose, review this section and learn to set up your Facebook shop. Below are some details on how to create a shopping profile on Facebook:

Requirements: Firstly, check your business location, which must be based in the USA. Plus, your business can be located in 21 exempt countries in America, Europe, and Asia. Afterward, create a Facebook business page where you carry an admin role. Then, ensure that Facebook supports your country’s currency. Later, verify your product is complying with Facebook’s commerce policies.

  • Step 1. Sign in or create a Facebook page containing all information about your brand. Then, go directly to the Meta Business page and hit the “Live” button in the “Create” section.
  • Step 2. From the top bar of your Meta Business page, tap the “Live Shopping” option. There, toggle the “Enable Live Shopping” option and go to stream your first shopping session.

right-ways-to-perform-facebook-live-shopping-3.jpg

Upon creating an account and choosing a suitable product niche, it’s time to feature them. To learn how sellers feature products, review these steps and make your items visible to viewers:

  • Step 1. As you enable the live shopping option earlier, click the “Commerce Manager” to discover the Live Shopping feature in the “Promotions” tab. Continue to select the “Create Playlist” button for setting up a product playlist for live shopping.

right-ways-to-perform-facebook-live-shopping-4.jpg

  • Step 2. This opens up a new window where you have to provide all the details involving the product. Add the product and their respective details, and review the result in the playlist. After you’ve created the playlist, select where you wish to go live on Facebook, i.e., desktop or mobile app. On selecting the right option, click the “Go Live” button to conclude the process.

right-ways-to-perform-facebook-live-shopping-5.jpg

What Products Are Suitable for Facebook Live?

Determining the top-selling product would help retailers to increase sales. Notably, clothing and accessories are the most selling products of 2022 on Facebook. Meanwhile, self-grooming products stand second, followed by furniture and electronic appliances. Provided is a list of the products that seem suitable for Facebook live shopping:

  • Electronics
  • Home and Garden
  • Vehicles
  • Clothing and Accessories
  • Furniture
  • Mobile Accessories

Part 3. Some Progressive Tips To Excel in Facebook Live Shopping

After learning about setting up a Facebook shop, you should look into some tips for settling down in the market. Thus, the following are some strategies that you need to focus on before selling live on Facebook:

1. Promote Your Shopping Event

Build anticipation of your event a couple of days before. Following that, announce or promote your event and encourage people to subscribe to your page. You can invite them via other channels like Instagram posts, blogs, and social media groups.

2. Keep It Short and Engaging

Consider the first few minutes of the live event important. Show an energetic attitude and grab the audience’s attention initially. According to research, social media users prefer to watch videos in under 1 minute.

3. Plan Things and Be Organized

It is better to plan your points of discussion before the event. You should write the outline and transition lines to shift from one product to another. Besides, keep your surroundings organized to give viewers a good impression.

4. Energetically Communicate

Make your audience as much involved in the event as you can. For this, it is suggested that they respond to their questions and ask them to comment. You can show your product trials and ask a friend or family to create more engaging discussions.

5. Don’t Let Your Work Wasted

You should not let your Facebook live online selling sessions be wasted. Save it in your timeline for people to watch anytime and get information about items. It will also attract new audiences who couldn’t join the live session.

Part 4. Sell Better With Simplicity: Wondershare Virbo Live

Live selling on Facebook seems easy, but you need effective tools to attract the most customers. In this regard, people still don’t have enough knowledge to plan and execute live streaming. Therefore, using Wondershare Virbo Live is the ultimate solution to perform the entire process in one place. It is an AI tool that offers multilingual AI-driven avatars for seamless shopping broadcasting.

You can set up a customized Q/A database for automatic queries using this tool. Plus, it is compatible with almost all social media platforms, such as YouTube, Facebook, and Instagram. Not only that, but you can also dive into its prominent features, which are explained below for more insights:

  1. **AI Live Script Generation:**Are you unable to brainstorm engaging pinpoints for your product selling? Use the AI Script feature of Wondershare Virbo Live and get a compelling script by describing your needs. You can even select a script tone from marketing to specialization options.
  2. **AI Translation:**To attract a diverse audience, you need videos in different languages. Therefore, Virbo Live offers a feature to translate your script into another language. Apart from that, a dubbing option holds AI voices of different languages and accents.
  3. **AI Avatars:**If you are a camera-shy person but live selling is a need of your business, use AI Avatars as a dynamic shift to progress. They can mimic real-life nuances while showing various ethnicities and attires. You pick one via scrolling, standing, or sitting pose avatars.

Get Started Online Free Download

Steps To Sell Better With Wondershare Virbo Live

Another notable option is that Wondershare Virbo Live lets you import an image or video background for effective enhancement. To explore that option, follow these steps and use Wondershare Virbo Live to the maximum:

  • Step 1. Access Virbo Live and Create a Blank Live Stream Room

Enter the official Virbo Live website and proceed to select the “Create Stream Room Now” button. Select the “Create a Blank Livestream Room” button to initiate the live stream system as you lead into the main interface.

right-ways-to-perform-facebook-live-shopping-6.jpg

Get Started Online Free Download

  • Step 2. Customize Your AI Avatar for Streaming

From the editing screen of Virbo Live, press the “AI avatars” option from the top bar. Scroll and pick one avatar that suits you best. Then, hit the “Background” option next to AI Avatar and choose one background.

right-ways-to-perform-facebook-live-shopping-7.jpg

  • Step 3. Add Script for Livestream Video

Move to the left and enter the words you want the AI Avatar to speak under the “Script lines” section. Alternatively, you can choose the “AI Smart Script” button from the bottom left corner. You can describe your product, set a Style, and adjust other parameters to get an AI script there.

right-ways-to-perform-facebook-live-shopping-8.jpg

  • Step 4. Pick a Dubbing Voice for Avatar To Live Stream

After customizing the avatar, head to the “Dubbing” option from the top. Using it, pick one language and accent of the AI voice to proceed with the “Confirm” button. Finally, your live-selling video is ready to post via the “Start livestream” button at the top right corner.

right-ways-to-perform-facebook-live-shopping-9.jpg

Conclusion

To summarize, livestream selling is becoming a competition between platforms. Meta isn’t behind in this situation and offers live shopping on Facebook, which is highlighted in this guide. Undoubtedly, Facebook is setting trends, but it is difficult for many users to comprehend. Therefore, Wondershare Virbo Live is a perfect solution to plan and execute live selling seamlessly in one place.

After the COVID-19 pandemic, people started trusting online shopping. Therefore, a live shopping trend emerged, which felt like a one-on-one conversation between shopkeepers and buyers. In this regard, different platforms developed and facilitated live shopping. Yet, many features and options need to be introduced for an evener shopping experience.

Considering this scenario, major tech giants like Meta entered the market. They released a Facebook live shopping feature and pushed the boundaries of e-commerce. If you are new to this tech-based shopping or selling, this guide is for you. However, read it by the end to get comprehensive insights on Facebook live selling and shopping.

right-ways-to-perform-facebook-live-shopping-1.jpg

Part 1. A Brief Introduction to Facebook Live Shopping

Facebook live shopping is a free tool to interact directly with sellers during a live video. It is among the top livestream shopping platforms in the US, and it was launched in 2021. Retailers connect with buyers while showing their items in real-world scenarios through this service. Facebook lets them tag their product in live streaming, containing website links to place orders.

According to statistics , 82% of consumers prefer livestream content from brands. Besides, 80% of the brands prefer Facebook to market their product through live videos. Still, the e-commerce market continues to develop and address loopholes in live selling with care. Anyhow, look into the perks of Facebook live selling features discussed ahead:

right-ways-to-perform-facebook-live-shopping-2.jpg

1. Facebook Live Shopping Notification

To bring viewer traffic, Facebook sends notifications to customers. People get notified via Messenger or Facebook notifications about their favorite brand’s live selling. This way, merchants can attract the maximum number of customers.

2. Product Demonstration

Live shopping has completely changed traditional online shopping. Unlike static photos of a product, selling live on Facebooklive shopping allows you to see how the product works. In the live session, potential customers can see how it looks, in which size it is available, and its exact color.

3. Easy Product Management

Before going live, the host can set up a shopping playlist with categories. Also, they can tag product details and website links before going live. As a result, people can easily navigate to the product, add it to their cart, and purchase directly. During the session, anyone can ask questions through the live chat feature.

Part 2. A Beginner’s Guide to Setting Up a Facebook Live Shopping for Your Product

After understanding these features, sellers can set up their shop. For this purpose, review this section and learn to set up your Facebook shop. Below are some details on how to create a shopping profile on Facebook:

Requirements: Firstly, check your business location, which must be based in the USA. Plus, your business can be located in 21 exempt countries in America, Europe, and Asia. Afterward, create a Facebook business page where you carry an admin role. Then, ensure that Facebook supports your country’s currency. Later, verify your product is complying with Facebook’s commerce policies.

  • Step 1. Sign in or create a Facebook page containing all information about your brand. Then, go directly to the Meta Business page and hit the “Live” button in the “Create” section.
  • Step 2. From the top bar of your Meta Business page, tap the “Live Shopping” option. There, toggle the “Enable Live Shopping” option and go to stream your first shopping session.

right-ways-to-perform-facebook-live-shopping-3.jpg

Upon creating an account and choosing a suitable product niche, it’s time to feature them. To learn how sellers feature products, review these steps and make your items visible to viewers:

  • Step 1. As you enable the live shopping option earlier, click the “Commerce Manager” to discover the Live Shopping feature in the “Promotions” tab. Continue to select the “Create Playlist” button for setting up a product playlist for live shopping.

right-ways-to-perform-facebook-live-shopping-4.jpg

  • Step 2. This opens up a new window where you have to provide all the details involving the product. Add the product and their respective details, and review the result in the playlist. After you’ve created the playlist, select where you wish to go live on Facebook, i.e., desktop or mobile app. On selecting the right option, click the “Go Live” button to conclude the process.

right-ways-to-perform-facebook-live-shopping-5.jpg

What Products Are Suitable for Facebook Live?

Determining the top-selling product would help retailers to increase sales. Notably, clothing and accessories are the most selling products of 2022 on Facebook. Meanwhile, self-grooming products stand second, followed by furniture and electronic appliances. Provided is a list of the products that seem suitable for Facebook live shopping:

  • Electronics
  • Home and Garden
  • Vehicles
  • Clothing and Accessories
  • Furniture
  • Mobile Accessories

Part 3. Some Progressive Tips To Excel in Facebook Live Shopping

After learning about setting up a Facebook shop, you should look into some tips for settling down in the market. Thus, the following are some strategies that you need to focus on before selling live on Facebook:

1. Promote Your Shopping Event

Build anticipation of your event a couple of days before. Following that, announce or promote your event and encourage people to subscribe to your page. You can invite them via other channels like Instagram posts, blogs, and social media groups.

2. Keep It Short and Engaging

Consider the first few minutes of the live event important. Show an energetic attitude and grab the audience’s attention initially. According to research, social media users prefer to watch videos in under 1 minute.

3. Plan Things and Be Organized

It is better to plan your points of discussion before the event. You should write the outline and transition lines to shift from one product to another. Besides, keep your surroundings organized to give viewers a good impression.

4. Energetically Communicate

Make your audience as much involved in the event as you can. For this, it is suggested that they respond to their questions and ask them to comment. You can show your product trials and ask a friend or family to create more engaging discussions.

5. Don’t Let Your Work Wasted

You should not let your Facebook live online selling sessions be wasted. Save it in your timeline for people to watch anytime and get information about items. It will also attract new audiences who couldn’t join the live session.

Part 4. Sell Better With Simplicity: Wondershare Virbo Live

Live selling on Facebook seems easy, but you need effective tools to attract the most customers. In this regard, people still don’t have enough knowledge to plan and execute live streaming. Therefore, using Wondershare Virbo Live is the ultimate solution to perform the entire process in one place. It is an AI tool that offers multilingual AI-driven avatars for seamless shopping broadcasting.

You can set up a customized Q/A database for automatic queries using this tool. Plus, it is compatible with almost all social media platforms, such as YouTube, Facebook, and Instagram. Not only that, but you can also dive into its prominent features, which are explained below for more insights:

  1. **AI Live Script Generation:**Are you unable to brainstorm engaging pinpoints for your product selling? Use the AI Script feature of Wondershare Virbo Live and get a compelling script by describing your needs. You can even select a script tone from marketing to specialization options.
  2. **AI Translation:**To attract a diverse audience, you need videos in different languages. Therefore, Virbo Live offers a feature to translate your script into another language. Apart from that, a dubbing option holds AI voices of different languages and accents.
  3. **AI Avatars:**If you are a camera-shy person but live selling is a need of your business, use AI Avatars as a dynamic shift to progress. They can mimic real-life nuances while showing various ethnicities and attires. You pick one via scrolling, standing, or sitting pose avatars.

Get Started Online Free Download

Steps To Sell Better With Wondershare Virbo Live

Another notable option is that Wondershare Virbo Live lets you import an image or video background for effective enhancement. To explore that option, follow these steps and use Wondershare Virbo Live to the maximum:

  • Step 1. Access Virbo Live and Create a Blank Live Stream Room

Enter the official Virbo Live website and proceed to select the “Create Stream Room Now” button. Select the “Create a Blank Livestream Room” button to initiate the live stream system as you lead into the main interface.

right-ways-to-perform-facebook-live-shopping-6.jpg

Get Started Online Free Download

  • Step 2. Customize Your AI Avatar for Streaming

From the editing screen of Virbo Live, press the “AI avatars” option from the top bar. Scroll and pick one avatar that suits you best. Then, hit the “Background” option next to AI Avatar and choose one background.

right-ways-to-perform-facebook-live-shopping-7.jpg

  • Step 3. Add Script for Livestream Video

Move to the left and enter the words you want the AI Avatar to speak under the “Script lines” section. Alternatively, you can choose the “AI Smart Script” button from the bottom left corner. You can describe your product, set a Style, and adjust other parameters to get an AI script there.

right-ways-to-perform-facebook-live-shopping-8.jpg

  • Step 4. Pick a Dubbing Voice for Avatar To Live Stream

After customizing the avatar, head to the “Dubbing” option from the top. Using it, pick one language and accent of the AI voice to proceed with the “Confirm” button. Finally, your live-selling video is ready to post via the “Start livestream” button at the top right corner.

right-ways-to-perform-facebook-live-shopping-9.jpg

Conclusion

To summarize, livestream selling is becoming a competition between platforms. Meta isn’t behind in this situation and offers live shopping on Facebook, which is highlighted in this guide. Undoubtedly, Facebook is setting trends, but it is difficult for many users to comprehend. Therefore, Wondershare Virbo Live is a perfect solution to plan and execute live selling seamlessly in one place.

Free TV Streaming: 9 Sites You Need To Know

The consumption of entertainment has transformed in recent years. Many people now watch shows and movies online instead of watching them on TV. Audiences are turning their viewership to the convenience offered by online streaming services. These free streaming websites for TV shows have diverse types of content, from old favorites to brand-new ones.

They can help you watch stuff even if it is unavailable in your area. Read this article to learn the best free TV streaming sites that have captured the attention of viewers worldwide. Also, we’ll explore the top platform to make your promotional live-streaming video for TV shows.

free streaming services for tv

Part 1. Why Do People Prefer Using Streaming Services To Watch Their Favorite Shows?

Are you tired of sticking to TV schedules? To give you more timing and content choices, many free live TV streaming sites are available nowadays.Lots of people have already switched to streaming services and love them. Other than that, free streaming websites for TV shows provide a highly personalized experience.

These sites let us watch our favorite shows according to the user’s convenience. You can access multiple shows and movies, from funny sitcoms to big action films. We can watch streaming services on different devices, like our phones, tablets, or our TVs. Also, these sites deliver content faster than any other available option.

Part 2. Top-Rated Free Streaming Websites for TV Shows in 2024

Finding the exemplary service to watch an entire show for free is essential. Many platforms claim to be free but often sneak in extra costs you might not expect. Let’s explore the top-rated free live TV streaming sites to ensure you get a good deal without breaking the bank:

1. Tubi TV

Tubi TV is one of the biggest free streaming websites for TV shows and movies in the US. The TV show services this platform provides are free and legal to use. It has over 20,000 TV shows and movies on Android apps, Roku, Fire TV, Apple TV, and smart TVs. You can watch classics like The Terminator and newer hits on this streaming site.

Also, it enables you to enjoy binge-watching popular TV series with minimal ads. You can browse its friendly interface by genre or search for something specific.

tubi tv streaming service and site

2. Pluto TV

On Pluto TV, you can watch live TV channels and high-quality movies. This site has over 250 channels covering news, sports, movies, reality shows, and more. Thousands of movies and TV series are also available on demand for US audiences.

Plus, users can browse different categories for shows and movies for personalized viewing. It is regularly updated by adding new and popular shows to always give viewers something new to watch.

pluto tv streaming service and site

3. Apple TV+

Viewers looking to watch Apple TV+ exclusive series opt for this platform. This live TV streaming site offers fewer shows and movies than other services. There’s no free version, but you can try it out with a free trial before subscribing.

Apple TV+ even allows fans to stream live sports like MLS with a low latency rate. Other than that, you can watch this streaming service on different devices.

apple tv streaming service and site

4. Roku TV

The Roku Channel has a vast library of 10,000 movies and 150,000 TV episodes. With over 350+ free live TV channels, there’s always something exciting to watch. You can find popular films and classic TV shows on these diverse free streaming websites for TV shows.

Plus, you can access 100+ free local channels like FOX25 Boston and NBC News New York. People of all ages and preferences can enjoy its live news, weather updates, sports, and reality TV.

roku tv streaming service and site

5. Hulu Plus Live

Hulu Plus Live is an excellent choice for those who want both live TV and on-demand shows. It gives you over 90 live TV channels, including local ones like ABC, CBS, NBC, and Fox. Also, you get access to its on-demand library, which has some of the most popular TV series available for viewers.

With this free live TV streaming siteyou’ll get HGTV, Comedy Central, TLC, USA, Cartoon Network, and Disney Channel. Also, this service offers unlimited DVR storage and two simultaneous stream options.

hulu plus tv streaming service

6. Amazon Freevee

For free live TV streams, you can use Amazon Freevee, which has original shows in different languages. They have a mix of popular titles and original content, including free channels you can watch with ads. You can get a wide of TV shows in various genres like comedy, drama, suspense, and animation.

Anyone can watch Freevee through the Prime Video app if they already have Amazon Prime. Otherwise, download the app on Amazon Fire TV, mobile phones, Xbox, PlayStation 5, and smart TVs.

amazon freeware tv streaming service

7. Sling Freestream

Another prominent free streaming website for TV shows is Sling TV, which lets you watch live TV and on-demand shows. You can pick the TV package that works best for you, including options to add extra channels. It offers over five hundred live TV shows and access to other on-demand shows and movies.

Users can enjoy various channels like ABC News, VH1 I Love Reality, and Nick Jr. But, if you have an account, you can use parental controls to manage what your kids watch.

sling freestream tv streaming service

8. Plex

If you want to get a diverse form of TV channels, Plex has you covered. It has more than 600 free live TV channels in different categories. Users can access TV shows, interesting documentaries, and exciting sports events. They also have more than fifty thousand free movies and shows to choose from.

With features like Discover Together, users can connect with friends and discover new content. Plex works on all your favorite devices like Apple, Android, and Smart TVs.

plex tv streaming service and site

9. Popcorn Flix

Popcorn Flix lets you watch live TV streams online for free on all your devices. You will be able to access a collection of multiple movies for free. Moreover, you can find shows in different categories, including comedies, dramas, horror movies, and more.

Plus, the video quality is pretty good at 720p HD. There are ads before each movie and sometimes during, but they’re not too frequent for a free service.

popcorn flix tv streaming service

Platforms Variety of Channels Hidden Purchases Ad-Free Ease of Use
Tubi TV 200 Above No X
Pluto TV Up to 250 No X
Apple TV+ Over 50 $10 after seven days X
Roku TV Over 350 Only pay for subscription to apps
Hulu Plus Live More than 90 $77 X
Amazon Freevee Over 400 No X
Sling Sling Orange: Over 30 Sling Blue: Over 50 $40 X
Plex More than 600 $4.99/month X X
Popcorn Flix Over 50 No X

Part 3. How To Make Your Own Promotional Live Streaming Video for TV Shows?

Making your live videos to promote TV shows is helpful to get people excited about your favorite series. These videos allow you to connect with viewers in real-time and get them interested in watching your beloved shows. Using live streaming, you can discuss and promote TV shows interactively. Adding realistic elements to your live videos can make them even more engaging.

Wondershare Virbo Live is a fantastic tool for creating promotional videos. It has powerful features such as lifelike AI avatars to make your videos more personal and appealing. With its support for different languages, you can grab the attention of audiences worldwide. Create a perfect live-stream video for your favorite TV shows and present them on YouTube, Facebook, and other platforms.

Prominent Characteristics of Wondershare Virbo Live

  1. You get several engaging streaming templates and backgrounds on this live-streaming tool.
  2. It generates a captivating promotional script to motivate users to watch your beloved TV show.
  3. The tool lets you drive the AI streamers to speak in real time by connecting and speaking into a microphone.

Steps of Making a Stream Room via Wondershare Virbo Live

After knowing the impact of free live TV streaming siteslet’s learn how to make your steam room. Let’s discuss the detailed method of promoting any TV program through an engaging live stream.

Step 1. Start Creating a Livestream Room

To start promoting TV series with AI streamers, access this tool online. Click the “Create Stream Room Now” button from its homepage, which will direct you to a new window. Here, choose the “Create a Blank Livestream Room” at the top to enter a window with multiple features.

create livestream across virbo live

Step 2. Use AI Smart Scripts for Your TV Show

Hit the “AI smart script” button on the left in the upcoming window. A dialogue box will appear, requiring the details for your TV series. Here, add its name, features, and promotional information. Afterward, opt for your desired promotional language and style before pressing the “Generate” button. Then, use this generated script to speak out loud through AI avatars.

create ai script for video

Step 3. Select AI Avatars and Customize Background To Go Live

Next, select avatars from the available options by tapping the “AI avatars” tab. If you switch to the “Background” tab, you can modify the outlook of your presentation. Once satisfied, head to the top right and select the “Start livestream” button. Your promotional video is ready to go live for its audience to learn about the upcoming TV show.

add ai avatar and background

Conclusion

We conclude that there are many free streaming websites for TV shows available. Throughout the article, we explored the popular choices for watching TV series and movies. If you want to promote your TV show, consider using Wondershare Virbo Live. Also, the tool works in different languages and can be used on major social platforms.

Part 3. How To Make Your Own Promotional Live Streaming Video for TV Shows?

Making your live videos to promote TV shows is helpful to get people excited about your favorite series. These videos allow you to connect with viewers in real-time and get them interested in watching your beloved shows. Using live streaming, you can discuss and promote TV shows interactively. Adding realistic elements to your live videos can make them even more engaging.

Wondershare Virbo Live is a fantastic tool for creating promotional videos. It has powerful features such as lifelike AI avatars to make your videos more personal and appealing. With its support for different languages, you can grab the attention of audiences worldwide. Create a perfect live-stream video for your favorite TV shows and present them on YouTube, Facebook, and other platforms.

Prominent Characteristics of Wondershare Virbo Live

  1. You get several engaging streaming templates and backgrounds on this live-streaming tool.
  2. It generates a captivating promotional script to motivate users to watch your beloved TV show.
  3. The tool lets you drive the AI streamers to speak in real time by connecting and speaking into a microphone.

Steps of Making a Stream Room via Wondershare Virbo Live

After knowing the impact of free live TV streaming siteslet’s learn how to make your steam room. Let’s discuss the detailed method of promoting any TV program through an engaging live stream.

Step 1. Start Creating a Livestream Room

To start promoting TV series with AI streamers, access this tool online. Click the “Create Stream Room Now” button from its homepage, which will direct you to a new window. Here, choose the “Create a Blank Livestream Room” at the top to enter a window with multiple features.

create livestream across virbo live

Step 2. Use AI Smart Scripts for Your TV Show

Hit the “AI smart script” button on the left in the upcoming window. A dialogue box will appear, requiring the details for your TV series. Here, add its name, features, and promotional information. Afterward, opt for your desired promotional language and style before pressing the “Generate” button. Then, use this generated script to speak out loud through AI avatars.

create ai script for video

Step 3. Select AI Avatars and Customize Background To Go Live

Next, select avatars from the available options by tapping the “AI avatars” tab. If you switch to the “Background” tab, you can modify the outlook of your presentation. Once satisfied, head to the top right and select the “Start livestream” button. Your promotional video is ready to go live for its audience to learn about the upcoming TV show.

add ai avatar and background

Conclusion

We conclude that there are many free streaming websites for TV shows available. Throughout the article, we explored the popular choices for watching TV series and movies. If you want to promote your TV show, consider using Wondershare Virbo Live. Also, the tool works in different languages and can be used on major social platforms.

Live Shopping Success Secrets: Unveiling Strategies From Real Case Studies

Live shopping has quickly grown in popularity due to the see-no-want-now mentality. Sellers and consumers in most parts of the world have embraced this trend, influencing how products are being sold. In this article, we are going to look at some of the online live shopping success case studies and the lessons we can learn from them.

Part 1: Background Information of Live Stream Shopping

A few years ago, channels like QVC were popular for engaging viewers in live shopping. They would successfully link up entertainment, socializing, and shopping. This meant that customers had the opportunity to interact and shop with their favorite hosts. The same approach has now evolved to live shopping through streaming platforms.

What is live stream shopping?

Live streaming brings the old-time practice of home shopping to modern times, but the concept remains the same. Sellers can now showcase their products in real time while customers can buy them seamlessly online. The highly engaging experience goes beyond simply clicking on items and filling up a shopping cart. It is also about offering product demonstrations and promotions that stay valid during the entire live stream.

live stream shopping

One of the factors that have made live stream shopping popular is how much users interact with a brand. Shoppers can tune in to a live show to learn more about the product and leave comments the same way they would in an Instagram or YouTube Live. On the other hand, a seller can flash recommendations and reviews on the screen to guide the audience through their purchasing decision. You can think of live streaming shopping as the way we use social media platforms. Rather than liking a product, you now have the opportunity to directly buy it.

As live stream shopping continues to attract more people, several top brands have stood out for their success in this area. Let’s have a look at some of the brands that have made remarkable progress in this area and the lessons we can learn from them:

Part 2: Success Case with Live Online Shopping 1: Samsung Live Stream

With the help of Smartzer’s Interactive Video Platform , Samsung Panama delivered highly successful live video shopping for its customers. The shoppable livestream featured exclusive, event-based discount deals for the customers. During the livestream shopping experience, sales representatives from Samsung would demonstrate various products to hundreds of viewers. At the same time, customers would communicate with the host through a chatbot using their nicknames.

samsung live shop

Achievement: The Samsung livestream shopping created a personalized and bespoke shopping experience, replicating the benefits of in-person shopping. Product demonstrations by sales reps and exclusive deals captivated hundreds of viewers. In addition, the interactive chat that was fueled by personalized nicknames fostered an engaging and lovely atmosphere. This led to a significant boost in sales and customer satisfaction.

Lessons drawn: Livestream shopping combined with interactive features and exclusive deals unlocks a powerful sales channel. With personalized engagement, brands can gain from fostering real-time connections with viewers. It also allows them to create an engaging and informative experience while fostering compelling value propositions.

Part 3: Success Case with Live Online Shopping 2: Giosg One-on-One Live Shop

In one of the game-changing strategies, giosg launched an online live shopping feature that allows sellers to have one-to-one voice and video calls with customers. With this feature, sellers can handhold their customers throughout the entire shopping process. The live online shopping feature works in the same way sales executives approach customers in traditional settings.

giosg live shop

Achievement: The live online shopping feature by giosg offers a unique and seamless shopping experience for other sellers and customers. It is like having a virtual shopping or sales assistant that takes the customer’s shopping experience to the next level. This live shopping feature revolutionizes online retail by bridging the gap between traditional sales tactics and e-commerce. Sellers could replicate personalized guidance and build trust through one-on-one video calls. As a result, they reported a surge in customer engagement and conversion rates.

Lessons drawn: Implementing an online live shopping feature is an effective way of giving a more personalized and boutique experience to consumers. When done right, it can boost customer satisfaction in ways that live shopping videos would not achieve on a large scale. Technology is also seen as an enabler in this case. By integrating video calls into an e-commerce platform, the brand created a seamless and engaging experience for the shoppers, blurring the lines between online and offline shopping.

Part 4: Success Case with Live Online Shopping 3: Nordstrom In-person and Live Shopping Blend

The American luxury department store chain Nordstrom launched a live online shop intending to blend its digital and in-person capabilities. The live stream shop allows customers to shop under the expertise of the chain’s store. Shoppers also have access to informative events by experts in fashion, beauty, and home.

Nordstrom live shop

Achievement: The live stream shop significantly impacted Nordstrom’s performance in the market. The brand has listed all its upcoming virtual events neatly on the website, ensuring customers do not miss out on the important ones. Interested consumers only need to RSVP and show up for the live stream shop. With this seamless shopping experience, Nordstrom saw an increase in customer engagement that boosted sales and enhanced brand image.

Lessons drawn: The success of Nordstrom’s live shop highlighted the need for personalization in e-commerce. By integrating expert advice into online shopping, the brand created a richer and more engaging experience. In addition, blending physical and digital touchpoints is an effective way of fostering brand loyalty and convenience. Shoppers can relate to the online live shop the same way they do to a physical shop.

Bonus Tip: Enhanced Live Streaming with AI

The future has so much in store for both sellers and shoppers. With technology changing fast, brands that evolve quickly will benefit the most from this development. Among the technological advancements affected the world of eCommerce is the integration of artificial intelligence (AI). Brands and influencers can leverage the power of AI to offer more personalized and engaging experiences to shoppers. One such tool is Virbo Live.

01 Leveraging Virbo AI streaming for sales and shopping

Virbo Live allows you to host live shopping with AI streamers. By integrating AI-powered avatars, you can save the cost of creating and launching a live shopping experience. With multi-lingual capabilities, the AI-driven avatars or Vtuber will keep your audience engaged, boosting your live shopping events. You also get seamless 24/7 AI streamers to address the needs of your viewers at all times.

virbo live

Using Virbo AI for your live shop streaming is beneficial in many ways:

  • Significantly boost your revenue from live-streaming events
  • Reduced dependence on large human teams
  • Seamlessly integrate multiple languages to match your various viewer groups
  • Automatically generate scripts that describe your products while aligning with viewers’ expectations
  • Enhanced content safety through AI-driven moderation
  • A choice of avatars of different ages and background to match with the target audience
  • Stable and lag-free streaming performance

02 Simplified workflow and better viewer experience with Virbo

Virbo Live does more than general multi-lingual avatars for live streaming. It comes with powerful features that will take your live shopping experience to the next level. From supporting multiple languages to effective engagement with viewers, the tool allows you to take full advantage of AI streamers. Some of its powerful features include:

  1. Realistic AI-driven Avatars: Engage your live shop audience with AI streamers or Vtubers that mimic natural movements perfectly.
  2. Multiple Languages and Accents: Let the avatars interact with your viewers in local language and dialect
  3. AI Live Shopping Script Generation: Just enter your product and its description, choose a language and the AI will automatically generate a script for your avatar
  4. AI Translation: Translate your live video script automatically to meet the needs of your various audiences
  5. Customizable Q&A Repository: Create a personalized Q&A database that allows the AI streamer to interact more naturally with your audience
  6. Interaction Through Text: Trigger the AI streamer to speak what you type in and engage your audience in text responses

FAQs About Live Shopping

1. What are the benefits of live shopping?

Live shopping offers a human touch by allowing people to experience what they would in the store. Although it is done online, users get a reliable and engaging experience before clicking to fill a shopping cart.

2. What is a live shopper?

A live shopper is a bridge between traditional in-person shopping and online shopping. Sellers get the opportunity to market their products while customers can buy in real time. Top brands are now using AI live shoppers to automate the process and constantly engage their shoppers. Integrate Virbo Live to enhance your viewers’ experience.

3. What is shopper behavior?

It refers to the emotional responses and actions of buyers during the shopping experience. Sellers can use this behavior to determine which products draw the attention of the shoppers.

Conclusion

The impact of online live shopping on e-commerce cannot be overlooked. Sellers and influencers are actively engaging with shoppers, encouraging them to make purchases in real-time. As more people get attracted to this, the role of technology is become more evident. For those looking to automate the live shopping experience and save the streaming costs, we highly recommend Virbo Live . It offers you AI streamers that will keep your viewers engaged at all times, boosting your online revenue.

Live shopping has quickly grown in popularity due to the see-no-want-now mentality. Sellers and consumers in most parts of the world have embraced this trend, influencing how products are being sold. In this article, we are going to look at some of the online live shopping success case studies and the lessons we can learn from them.

Part 1: Background Information of Live Stream Shopping

A few years ago, channels like QVC were popular for engaging viewers in live shopping. They would successfully link up entertainment, socializing, and shopping. This meant that customers had the opportunity to interact and shop with their favorite hosts. The same approach has now evolved to live shopping through streaming platforms.

What is live stream shopping?

Live streaming brings the old-time practice of home shopping to modern times, but the concept remains the same. Sellers can now showcase their products in real time while customers can buy them seamlessly online. The highly engaging experience goes beyond simply clicking on items and filling up a shopping cart. It is also about offering product demonstrations and promotions that stay valid during the entire live stream.

live stream shopping

One of the factors that have made live stream shopping popular is how much users interact with a brand. Shoppers can tune in to a live show to learn more about the product and leave comments the same way they would in an Instagram or YouTube Live. On the other hand, a seller can flash recommendations and reviews on the screen to guide the audience through their purchasing decision. You can think of live streaming shopping as the way we use social media platforms. Rather than liking a product, you now have the opportunity to directly buy it.

As live stream shopping continues to attract more people, several top brands have stood out for their success in this area. Let’s have a look at some of the brands that have made remarkable progress in this area and the lessons we can learn from them:

Part 2: Success Case with Live Online Shopping 1: Samsung Live Stream

With the help of Smartzer’s Interactive Video Platform , Samsung Panama delivered highly successful live video shopping for its customers. The shoppable livestream featured exclusive, event-based discount deals for the customers. During the livestream shopping experience, sales representatives from Samsung would demonstrate various products to hundreds of viewers. At the same time, customers would communicate with the host through a chatbot using their nicknames.

samsung live shop

Achievement: The Samsung livestream shopping created a personalized and bespoke shopping experience, replicating the benefits of in-person shopping. Product demonstrations by sales reps and exclusive deals captivated hundreds of viewers. In addition, the interactive chat that was fueled by personalized nicknames fostered an engaging and lovely atmosphere. This led to a significant boost in sales and customer satisfaction.

Lessons drawn: Livestream shopping combined with interactive features and exclusive deals unlocks a powerful sales channel. With personalized engagement, brands can gain from fostering real-time connections with viewers. It also allows them to create an engaging and informative experience while fostering compelling value propositions.

Part 3: Success Case with Live Online Shopping 2: Giosg One-on-One Live Shop

In one of the game-changing strategies, giosg launched an online live shopping feature that allows sellers to have one-to-one voice and video calls with customers. With this feature, sellers can handhold their customers throughout the entire shopping process. The live online shopping feature works in the same way sales executives approach customers in traditional settings.

giosg live shop

Achievement: The live online shopping feature by giosg offers a unique and seamless shopping experience for other sellers and customers. It is like having a virtual shopping or sales assistant that takes the customer’s shopping experience to the next level. This live shopping feature revolutionizes online retail by bridging the gap between traditional sales tactics and e-commerce. Sellers could replicate personalized guidance and build trust through one-on-one video calls. As a result, they reported a surge in customer engagement and conversion rates.

Lessons drawn: Implementing an online live shopping feature is an effective way of giving a more personalized and boutique experience to consumers. When done right, it can boost customer satisfaction in ways that live shopping videos would not achieve on a large scale. Technology is also seen as an enabler in this case. By integrating video calls into an e-commerce platform, the brand created a seamless and engaging experience for the shoppers, blurring the lines between online and offline shopping.

Part 4: Success Case with Live Online Shopping 3: Nordstrom In-person and Live Shopping Blend

The American luxury department store chain Nordstrom launched a live online shop intending to blend its digital and in-person capabilities. The live stream shop allows customers to shop under the expertise of the chain’s store. Shoppers also have access to informative events by experts in fashion, beauty, and home.

Nordstrom live shop

Achievement: The live stream shop significantly impacted Nordstrom’s performance in the market. The brand has listed all its upcoming virtual events neatly on the website, ensuring customers do not miss out on the important ones. Interested consumers only need to RSVP and show up for the live stream shop. With this seamless shopping experience, Nordstrom saw an increase in customer engagement that boosted sales and enhanced brand image.

Lessons drawn: The success of Nordstrom’s live shop highlighted the need for personalization in e-commerce. By integrating expert advice into online shopping, the brand created a richer and more engaging experience. In addition, blending physical and digital touchpoints is an effective way of fostering brand loyalty and convenience. Shoppers can relate to the online live shop the same way they do to a physical shop.

Bonus Tip: Enhanced Live Streaming with AI

The future has so much in store for both sellers and shoppers. With technology changing fast, brands that evolve quickly will benefit the most from this development. Among the technological advancements affected the world of eCommerce is the integration of artificial intelligence (AI). Brands and influencers can leverage the power of AI to offer more personalized and engaging experiences to shoppers. One such tool is Virbo Live.

01 Leveraging Virbo AI streaming for sales and shopping

Virbo Live allows you to host live shopping with AI streamers. By integrating AI-powered avatars, you can save the cost of creating and launching a live shopping experience. With multi-lingual capabilities, the AI-driven avatars or Vtuber will keep your audience engaged, boosting your live shopping events. You also get seamless 24/7 AI streamers to address the needs of your viewers at all times.

virbo live

Using Virbo AI for your live shop streaming is beneficial in many ways:

  • Significantly boost your revenue from live-streaming events
  • Reduced dependence on large human teams
  • Seamlessly integrate multiple languages to match your various viewer groups
  • Automatically generate scripts that describe your products while aligning with viewers’ expectations
  • Enhanced content safety through AI-driven moderation
  • A choice of avatars of different ages and background to match with the target audience
  • Stable and lag-free streaming performance

02 Simplified workflow and better viewer experience with Virbo

Virbo Live does more than general multi-lingual avatars for live streaming. It comes with powerful features that will take your live shopping experience to the next level. From supporting multiple languages to effective engagement with viewers, the tool allows you to take full advantage of AI streamers. Some of its powerful features include:

  1. Realistic AI-driven Avatars: Engage your live shop audience with AI streamers or Vtubers that mimic natural movements perfectly.
  2. Multiple Languages and Accents: Let the avatars interact with your viewers in local language and dialect
  3. AI Live Shopping Script Generation: Just enter your product and its description, choose a language and the AI will automatically generate a script for your avatar
  4. AI Translation: Translate your live video script automatically to meet the needs of your various audiences
  5. Customizable Q&A Repository: Create a personalized Q&A database that allows the AI streamer to interact more naturally with your audience
  6. Interaction Through Text: Trigger the AI streamer to speak what you type in and engage your audience in text responses

FAQs About Live Shopping

1. What are the benefits of live shopping?

Live shopping offers a human touch by allowing people to experience what they would in the store. Although it is done online, users get a reliable and engaging experience before clicking to fill a shopping cart.

2. What is a live shopper?

A live shopper is a bridge between traditional in-person shopping and online shopping. Sellers get the opportunity to market their products while customers can buy in real time. Top brands are now using AI live shoppers to automate the process and constantly engage their shoppers. Integrate Virbo Live to enhance your viewers’ experience.

3. What is shopper behavior?

It refers to the emotional responses and actions of buyers during the shopping experience. Sellers can use this behavior to determine which products draw the attention of the shoppers.

Conclusion

The impact of online live shopping on e-commerce cannot be overlooked. Sellers and influencers are actively engaging with shoppers, encouraging them to make purchases in real-time. As more people get attracted to this, the role of technology is become more evident. For those looking to automate the live shopping experience and save the streaming costs, we highly recommend Virbo Live . It offers you AI streamers that will keep your viewers engaged at all times, boosting your online revenue.

Also read:

  • Title: In 2024, Review of LazLive Live Selling Platform With Guide
  • Author: Jeff
  • Created at : 2024-06-23 00:54:05
  • Updated at : 2024-06-24 00:54:05
  • Link: https://ai-live-streaming.techidaily.com/in-2024-review-of-lazlive-live-selling-platform-with-guide/
  • License: This work is licensed under CC BY-NC-SA 4.0.
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In 2024, Review of LazLive Live Selling Platform With Guide