Live Commerce Next Chapter: Can AI Unlock Its True Potential?

The world of e-commerce has gone through a tremendous transformation in the recent past, with terms like live commerce, live streaming, live shopping, and live chat becoming a norm. Streaming commerce has become popular and brands are looking for the best live tools to push their products in the market. Businesses that have taken advantage of live streaming e commerce report higher conversion rates and increased sales. In this article, we explore the concept of live streaming as successfully applied by different companies and how artificial intelligence is going to further transform this area of business.

Part 1: Background Information of Live Commerce

To get started, let’s define what is live ecommerce. Is it different from the ecommerce that most people know or just an enhanced version? Do you need any special tools to be successful in live stream ecommerce and how does it boost sales?

01 What is Live Commerce?

Live commerce is the act of selling products online via immersive live shopping platforms. Brands and creators use live commerce in the form of live and shoppable videos to sell their products while shoppers can interact with brands in real-time. In simpler terms, live stream commerce is like a customer watching a livestream event but can shop.

To be successful with live e commerce, you would need certain tools like a live shopping platform, shopping cart integration, and live chat to give your viewers the ultimate user experience. This allows consumers to watch, talk, and shop your products from wherever they are and at any time.

02 Benefits of Ecommerce Live

The e commerce live streaming trend started in China, and spread to other parts of the world quickly. This was back in 2016 when the Chinese retail giant Alibaba launched its live stream shopping event that became an instant success. Within the first 20 minutes, Alibaba had generated over $7.5 billion in transaction value.

Although the same approach had been used by QVC Home Shopping Network years before, the real integration of internet live shopping started with Alibaba. From this success, several notable benefits of e-commerce live streaming can be realized:

1. Sales Acceleration: Live commerce generates sales quicker by exposing brands and products to thousands of viewers in minutes
2. Promotes Better Engagement: With people being 2x more likely to share videos with their friends and families compared to static ads, live commerce generates higher engagement than other forms of content.
3. Encourages Impulse Buying: People are more likely to buy a product when they are involved in an exclusive even for fear of missing out on the limited-time offers.
4. Builds Brand Awareness: Live commerce allows consumers to see the face behind the brand or the influencers pushing the products, which makes them connect more with the brand.

Part 2: Successful Case in Live Online Shopping: Transforming Brands through Engagement

The use of live commerce features has made significant impacts on business industries. From collaboration with influencers to engaging viewers in consultation, the following brands have transformed their engagement through live online shopping:

1. Michael Kors: Fashionable Collaboration Boosts Engagement

Michael Kors partnered with the popular influencer Aimee Song to host a live stream showcasing their new Spring collection. During the ecommerce live streaming event, Aimee styled various looks while offering insights and answering viewers’ questions.

Achievement: The e commerce live streaming event garnered over 1 million views and increased website traffic by 300%. Michael Kors recorded that the sales of featured items surpassed expectations, as the dress that Aimee wore was sold out within minutes.

Lessons Drawn: Collaborations with relatable influencers can drive significant engagement and sales. The live stream event also demonstrated the importance of interactive elements like styling tips and real-time Q&A in fostering connections and building trust with customers.

2. Sephora: Beauty Unboxed with Community Building

Sephora leveraged streaming commerce to host makeup tutorials, product demonstrations, and expert sessions with brands like Fenty Beauty. During the live commerce event, viewers could purchase products directly from the stream and interact with each other via a live chat.

Achievement: The live commerce event boosted Sephora sales by 30% of the featured products. They also saw a 200% rise in engagement on their social media channels, increasing their brand awareness. The live chat fostered a sense of community as viewers could directly share tips and recommendations.

Lessons Drawn: Brands can create a powerful formula for success by combining education, entertainment, and community building. Live streaming e commerce provides valuable product information and real-time interactions that can be used to foster loyalty while building lasting communities.

3. Nike: Live Workouts Drive Brand Advocacy

Nike partnered with professional athletes and trainers to host live workout sessions on their app. The live commerce event allowed viewers to participate in the workouts at home, purchase featured Nike apparel and equipment, and interact with other users.

Achievement: The live workouts event increased app downloads by 40% and sale of features products by 25%. Viewers could actively share their workout experiences during the live stream commerce, creating positive brand buzz and advocating for Nike products.

Lessons Drawn: Live stream commerce can go beyond mere product promotion by offering valuable experiences like workouts. By adding interactive elements and community engagement, sellers can fuel their brand advocacy and create loyal customers.

4. L’Oreal: Personalized Skincare Consultations

L’Oreal launched a live consultation service within its app. The live commerce feature allowed users to connect with dermatologists and beauty advisors for personalized skincare recommendations. They would then purchase recommended products directly from the consultation.

Achievement: The live consultations increased app usage by 50% and grew sales of recommended products by 35%. The e-commerce live-streaming event saw users appreciate the personalized advice they got and a seamless purchasing experience.

Lessons Drawn: Live commerce can be more than entertainment by offering valuable services like consultations. By engaging in personalized experiences, brands can increase customer satisfaction and loyalty, contributing to conversions and repeat purchases.

Part 3: Future Landscape: Live Streaming with AI

The evolution of live commerce is far from over. The next frontier lies in the seamless integration of artificial intelligence (AI), which promises an even more personalized and immersive shopping experience. With features like AI streamers and personalized product recommendations, brands are poised to benefit the most from these developments. Here is a tool that will help you take your live commerce experience to the next level.

01 Integrating Virbo Live for Live Commerce

Virbo Live offers cost-efficient and multilingual AI-driven avatars to boost your viewers’ experience during live shopping. By seamlessly integrating AI streamers into your live commerce events, you can boost your revenue by providing accurate product information and encouraging viewers to make a purchase. The avatars will make your live commerce more engaging, convenient, and interactive.

Advantages of Virbo Live Commerce:

• Continuous 24/7 live commerce broadcasting without interruptions
• Cost-effective streamers with lower personnel and equipment expenses
• Reduced dependence on large human teams
• Seamless language and accent translations to engage a diverse global audience
• Stable and lag-free streaming performance
• Enhanced content safety through AI-driven moderation.

02 Simplified Workflow and Better Viewer Experience with Virbo Live

To get started with Virbo Live, choose an appropriate AI avatar, generate the script, and go live. The process is simple and will take only a few minutes. Here is a detailed step-by-step guide :

Step 1 Create a Live Shopping Rooms

Log into Virbo Live and click “Create a Blank Livestream Room” or select a template from the available options to get started.

Step 2 Choose AI Streamers and Background

Select a virtual streamer from the virtual host library. Customize the avatar and the background to match your brand and live commerce event.

Step 3 Enter Text or Voice

Enter a script or upload your audio for the AI Avatar to seamlessly interact with the viewers. Virbo Live also offers an AI smart scriptwriter and AI translator for automatic script generation.

Step 4 Start Live Streaming

Click Start Live Streaming and connect your AI avatar to your live commerce platform using the OBS OBS software.

Step 5 Interact With the Audience

Activate the Interact With the Audience feature to allow the AI streamer to seamlessly engage your viewers without your involvement.

FAQs about Live Commerce

1. What are the drawbacks of live commerce?

Live commerce allows you to access a wider audience and boost sales revenue, but it comes with a few downsides too. You may have to deal with technical hiccups, poor audio quality, and viewers getting distracted or bored.

2. How do I succeed with live commerce streaming?

To succeed with live commerce streaming, you need to choose the right live shopping platform and keep your viewers engaged with the right content and interactions.

3. What is the difference between regular streaming and live commerce streaming?

Regular streaming involves uploading pre-recorded videos online for viewers to watch at a time of their choosing while live commerce streaming is real-time broadcasting while the video is being recorded.

4. Is live commerce streaming better than video recording?

Yes, live commerce streaming is usually more economical than pre-recorded streaming. It requires less resources and time to produce while keeping the viewers engaged.

Conclusion

Live commerce provides a unique opportunity for brands to reach more audiences and increase their sales revenue. While it has revolutionized online shopping, creating content for live commerce can be expensive and time-consuming. That’s why Virbo Live offers AI streamers to automate live commerce and allow brands to keep their viewers engaged at a lower cost. By leveraging artificial intelligence, you can enhance your viewers’ live shopping experience while getting the best out of the experience.

The world of e-commerce has gone through a tremendous transformation in the recent past, with terms like live commerce, live streaming, live shopping, and live chat becoming a norm. Streaming commerce has become popular and brands are looking for the best live tools to push their products in the market. Businesses that have taken advantage of live streaming e commerce report higher conversion rates and increased sales. In this article, we explore the concept of live streaming as successfully applied by different companies and how artificial intelligence is going to further transform this area of business.

Part 1: Background Information of Live Commerce

To get started, let’s define what is live ecommerce. Is it different from the ecommerce that most people know or just an enhanced version? Do you need any special tools to be successful in live stream ecommerce and how does it boost sales?

01 What is Live Commerce?

Live commerce is the act of selling products online via immersive live shopping platforms. Brands and creators use live commerce in the form of live and shoppable videos to sell their products while shoppers can interact with brands in real-time. In simpler terms, live stream commerce is like a customer watching a livestream event but can shop.

To be successful with live e commerce, you would need certain tools like a live shopping platform, shopping cart integration, and live chat to give your viewers the ultimate user experience. This allows consumers to watch, talk, and shop your products from wherever they are and at any time.

02 Benefits of Ecommerce Live

The e commerce live streaming trend started in China, and spread to other parts of the world quickly. This was back in 2016 when the Chinese retail giant Alibaba launched its live stream shopping event that became an instant success. Within the first 20 minutes, Alibaba had generated over $7.5 billion in transaction value.

Although the same approach had been used by QVC Home Shopping Network years before, the real integration of internet live shopping started with Alibaba. From this success, several notable benefits of e-commerce live streaming can be realized:

1. Sales Acceleration: Live commerce generates sales quicker by exposing brands and products to thousands of viewers in minutes
2. Promotes Better Engagement: With people being 2x more likely to share videos with their friends and families compared to static ads, live commerce generates higher engagement than other forms of content.
3. Encourages Impulse Buying: People are more likely to buy a product when they are involved in an exclusive even for fear of missing out on the limited-time offers.
4. Builds Brand Awareness: Live commerce allows consumers to see the face behind the brand or the influencers pushing the products, which makes them connect more with the brand.

Part 2: Successful Case in Live Online Shopping: Transforming Brands through Engagement

The use of live commerce features has made significant impacts on business industries. From collaboration with influencers to engaging viewers in consultation, the following brands have transformed their engagement through live online shopping:

1. Michael Kors: Fashionable Collaboration Boosts Engagement

Michael Kors partnered with the popular influencer Aimee Song to host a live stream showcasing their new Spring collection. During the ecommerce live streaming event, Aimee styled various looks while offering insights and answering viewers’ questions.

Achievement: The e commerce live streaming event garnered over 1 million views and increased website traffic by 300%. Michael Kors recorded that the sales of featured items surpassed expectations, as the dress that Aimee wore was sold out within minutes.

Lessons Drawn: Collaborations with relatable influencers can drive significant engagement and sales. The live stream event also demonstrated the importance of interactive elements like styling tips and real-time Q&A in fostering connections and building trust with customers.

2. Sephora: Beauty Unboxed with Community Building

Sephora leveraged streaming commerce to host makeup tutorials, product demonstrations, and expert sessions with brands like Fenty Beauty. During the live commerce event, viewers could purchase products directly from the stream and interact with each other via a live chat.

Achievement: The live commerce event boosted Sephora sales by 30% of the featured products. They also saw a 200% rise in engagement on their social media channels, increasing their brand awareness. The live chat fostered a sense of community as viewers could directly share tips and recommendations.

Lessons Drawn: Brands can create a powerful formula for success by combining education, entertainment, and community building. Live streaming e commerce provides valuable product information and real-time interactions that can be used to foster loyalty while building lasting communities.

3. Nike: Live Workouts Drive Brand Advocacy

Nike partnered with professional athletes and trainers to host live workout sessions on their app. The live commerce event allowed viewers to participate in the workouts at home, purchase featured Nike apparel and equipment, and interact with other users.

Achievement: The live workouts event increased app downloads by 40% and sale of features products by 25%. Viewers could actively share their workout experiences during the live stream commerce, creating positive brand buzz and advocating for Nike products.

Lessons Drawn: Live stream commerce can go beyond mere product promotion by offering valuable experiences like workouts. By adding interactive elements and community engagement, sellers can fuel their brand advocacy and create loyal customers.

4. L’Oreal: Personalized Skincare Consultations

L’Oreal launched a live consultation service within its app. The live commerce feature allowed users to connect with dermatologists and beauty advisors for personalized skincare recommendations. They would then purchase recommended products directly from the consultation.

Achievement: The live consultations increased app usage by 50% and grew sales of recommended products by 35%. The e-commerce live-streaming event saw users appreciate the personalized advice they got and a seamless purchasing experience.

Lessons Drawn: Live commerce can be more than entertainment by offering valuable services like consultations. By engaging in personalized experiences, brands can increase customer satisfaction and loyalty, contributing to conversions and repeat purchases.

Part 3: Future Landscape: Live Streaming with AI

The evolution of live commerce is far from over. The next frontier lies in the seamless integration of artificial intelligence (AI), which promises an even more personalized and immersive shopping experience. With features like AI streamers and personalized product recommendations, brands are poised to benefit the most from these developments. Here is a tool that will help you take your live commerce experience to the next level.

01 Integrating Virbo Live for Live Commerce

Virbo Live offers cost-efficient and multilingual AI-driven avatars to boost your viewers’ experience during live shopping. By seamlessly integrating AI streamers into your live commerce events, you can boost your revenue by providing accurate product information and encouraging viewers to make a purchase. The avatars will make your live commerce more engaging, convenient, and interactive.

Advantages of Virbo Live Commerce:

• Continuous 24/7 live commerce broadcasting without interruptions
• Cost-effective streamers with lower personnel and equipment expenses
• Reduced dependence on large human teams
• Seamless language and accent translations to engage a diverse global audience
• Stable and lag-free streaming performance
• Enhanced content safety through AI-driven moderation.

02 Simplified Workflow and Better Viewer Experience with Virbo Live

To get started with Virbo Live, choose an appropriate AI avatar, generate the script, and go live. The process is simple and will take only a few minutes. Here is a detailed step-by-step guide :

Step 1 Create a Live Shopping Rooms

Log into Virbo Live and click “Create a Blank Livestream Room” or select a template from the available options to get started.

Step 2 Choose AI Streamers and Background

Select a virtual streamer from the virtual host library. Customize the avatar and the background to match your brand and live commerce event.

Step 3 Enter Text or Voice

Enter a script or upload your audio for the AI Avatar to seamlessly interact with the viewers. Virbo Live also offers an AI smart scriptwriter and AI translator for automatic script generation.

Step 4 Start Live Streaming

Click Start Live Streaming and connect your AI avatar to your live commerce platform using the OBS OBS software.

Step 5 Interact With the Audience

Activate the Interact With the Audience feature to allow the AI streamer to seamlessly engage your viewers without your involvement.

FAQs about Live Commerce

1. What are the drawbacks of live commerce?

Live commerce allows you to access a wider audience and boost sales revenue, but it comes with a few downsides too. You may have to deal with technical hiccups, poor audio quality, and viewers getting distracted or bored.

2. How do I succeed with live commerce streaming?

To succeed with live commerce streaming, you need to choose the right live shopping platform and keep your viewers engaged with the right content and interactions.

3. What is the difference between regular streaming and live commerce streaming?

Regular streaming involves uploading pre-recorded videos online for viewers to watch at a time of their choosing while live commerce streaming is real-time broadcasting while the video is being recorded.

4. Is live commerce streaming better than video recording?

Yes, live commerce streaming is usually more economical than pre-recorded streaming. It requires less resources and time to produce while keeping the viewers engaged.

Conclusion

Live commerce provides a unique opportunity for brands to reach more audiences and increase their sales revenue. While it has revolutionized online shopping, creating content for live commerce can be expensive and time-consuming. That’s why Virbo Live offers AI streamers to automate live commerce and allow brands to keep their viewers engaged at a lower cost. By leveraging artificial intelligence, you can enhance your viewers’ live shopping experience while getting the best out of the experience.

RTMP Streaming on Instagram: A Comprehensive Tutorial

Professionals and content creators now use different social media platforms for live streaming. There are many big names on these platforms, such as Instagram . Instagram is one of the most-used networks, with over 2 billion monthly active users. Using this live-stream platform is always a plus for companies and individuals.

However, the discussion is about how to stream to Instagram with an RTMP. This detailed guide helps you in using RTMP Instagram for live streaming. Furthermore, you will also learn about a recommended tool that offers AI-powered features for broadcasting.

Part 1. Some Rules and Requirements To Understand Before Live Streaming on Instagram

Like every platform, Instagram has some protocols for broadcasting content to global audiences. Therefore, learning the rules and requirements before going live on Instagram is necessary. First, your account should be at least 30 days old; otherwise, they can restrict your stream.

There is a rule that you can go live for 4 hours per stream without retakes. This length was increased from 60 minutes in the recent update. Also, you can repost a live video on your profile if it is more than 15 minutes long. Instagram allows you to schedule a stream from 1 hour to 90 days in advance.

The initial requirement of Instagram Live RTMP is that your content be respectful and updated. Additionally, you need to set your stream to 1920x1080 resolution on a vertical camera. Meanwhile, Instagram gives leverage on the number of followers so that you can start with minimum viewers. Also, there is no need to have a business account for live streaming.

Part 2. How To Live Stream to Instagram With an RTMP?

Setting high-quality live streams encourages people to tune into your broadcast. For this purpose, you need a seamless encoder like OBS . Unfortunately, Instagram doesn’t officially support third-party encoders. To solve this query, you need an effective solution.

Therefore, the following steps guide streaming on Instagram with an RTMP (Real-Time Messaging Protocol). You will also learn how to set the required parameters in this comprehensive guide:

• Step 1. Start with downloading and launching OBS Studio on your PC. The first thing to do is set up vertical camera dimensions for RTMP Instagram live streaming. To access the settings window, hit the “Settings” option in the “Controls” panel.

• Step 2. Look for the “Video” tab in the “Settings” window that opens. After that, enter “1080x1920” in the “Base (Canvas) Resolution” bar. Similarly, add a “1080x1920” value in the “Output (Scaled) Resolution” bar to set a 9:16 aspect ratio for vertical display. Then, hit the “OK” button to apply these changes to your Instagram streams.

• Step 3. After that, you need to add external sources to the scene. Click on the “+” icon in the “Scenes” panel or rename the scene. Once the scene is created, hit the “+” icon of the “Sources” panel. Then, select the “Video Capture Device” option from the menu and rename the device to your liking. After that, choose the video capture device from the “Device” dropdown and hit the “OK” option. Similarly, you can select the “Audio Input Capture” option to introduce an audio device.

• Step 4. To add text overlays on your stream, hit the “+” icon again in the “Sources” panel. Choose the “Text (GDI+)” option and rename your overlay. On the next window, insert your text in the “Text” box. Then, click the “Select Font” button and choose your required font style and size. Additionally, you can change font color, opacity, alignment, background, and more. After customizing the text, hit the “OK” button to save the overlay in the sources section.

• Step 5. Afterward, select the “Stream” option in the settings window of OBS Studio. Set the “Service” to “Custom” from the dropdown. Then, you need to enter the server and stream key to proceed.

• Step 6. To get the server and stream key, visit rtmp.in on your browser. On the main interface of this Instagram RTMP, hit the “GO LIVE ON INSTAGRAM” widget. Then, it asks you to log in to your Instagram account.

• Step 7. Once you’re logged in, it gives you a stream server URL and Stream key. First, copy the Server link and return to the OBS Studio software. Then, paste the link in the “Server” bar. After that, open the RTMP site again and hit the “Create New Broadcast” option.

You can also give a name to your broadcast in the “Broadcast Title” bar. After creating the broadcast, it shows the “Stream Key,” which you can copy. Then, move again to the OBS Stream setting panel and paste the key in the “Stream Key” bar. Lastly, hit the “Apply” option to save all these settings for your stream.

• Step 8. After getting ready, choose the “Start Streaming” option from the “Controls” panel. It starts your stream with selected parameters. To stop the stream, you can select the “Stop Streaming” option.

Part 3. How To Attract a Better Audience During Live Streaming on Instagram?

OBS Studio is an efficient software but offers limited functionality when it comes to engaging streams. Thus, you need an advanced solution that can help you reach global audiences through live streaming. For this purpose, Wondershare Virbo Live becomes an unsung hero for you. It provides AI-powered functions that help to start creative streams and generate more leads.

Moreover, the handy controls of Wondershare Virbo Live allow you to customize live streams to your requirements. Therefore, you can start streaming for different purposes, such as marketing, brand awareness, and more. Additionally, it allows you to set automatic responses and create a Q&A database to keep your audience engaged. Plus, it allows you to select creative AI avatars with different poses and outfits.

Key Features of Virbo Live

1. You can choose different templates and backgrounds for a stunning streaming appearance.
2. Users can write or generate scripts manually using the AI Smart Script feature. For this, they need to add prompts according to the script’s purpose.
3. This tool helps to translate scripts into multiple languages and accents. Also, you can get dubbed audio in different AI voices.

Simple Guide To Start Live Streaming Using Wondershare Virbo Live

Many live streaming tools exist, but Wondershare Virbo Live provides more controls. Now, the thing is how to create a live stream room with this tool. For this, follow the given steps one by one to start live streaming with Virbo Live:

• Step 1. Visit the Official Site To Create a Stream Room

First,open theofficial website of Wondershare Virbo Live tool on your device. Navigate to the window and hit the “Create Stream Room Now” button. Upon doing that, it takes you inside the main interface of the tool.

Get Started Online Free Download

• Step 2. Advance To Create a Blank Livestream Room

Once you get to the tool’s home screen, select the “Create a Blank Livestream Room” option. Then, you can try different customization features to make your livestream room look stunning.

• Step 3. Customize Your Livestream Template and Background

After that, click on the “Template” tab to explore different templates. Choose a template that suits live streaming needs. Furthermore, open the “Background” tab from the same window to check exciting background options. You can select different backgrounds from variating categories in the same window.

• Step 4. Add Script or Use AI Script Generator

Then, you need to provide the script for translation or dubbing. Select the “Text” given in the left side section for this. It provides a text box to type or paste your script text. Choose the “AI Smart Script” option from the bottom left corner if you don’t have a script. Add prompts there, and it will generate your scripts instantly.

• Step 5. Select Creative AI Avatars According to Requirement

Select the “AI avatars” tab to unveil creative avatars. There is also a whole range of AI avatars to choose from. After selecting the one that suits your motive, you can preview your selected AI avatar before launching the stream.

• Step 6. Start Your Livestream With All Selections

After finalizing all the options, you canproceed to start your stream. Select the “Start livestream” option from the top right corner in the same window.

Conclusion

Conclusively, this article intends to provide information about rules and requirements for live streaming on Instagram. You also learned how to live stream to Instagram with an RTMP like OBS Studio. Tools like Wondershare Virbo Live simplify your live streams with AI integration. Also, you can make your broadcast exciting for viewers by using different interactive elements.

Professionals and content creators now use different social media platforms for live streaming. There are many big names on these platforms, such as Instagram . Instagram is one of the most-used networks, with over 2 billion monthly active users. Using this live-stream platform is always a plus for companies and individuals.

However, the discussion is about how to stream to Instagram with an RTMP. This detailed guide helps you in using RTMP Instagram for live streaming. Furthermore, you will also learn about a recommended tool that offers AI-powered features for broadcasting.

Part 1. Some Rules and Requirements To Understand Before Live Streaming on Instagram

Like every platform, Instagram has some protocols for broadcasting content to global audiences. Therefore, learning the rules and requirements before going live on Instagram is necessary. First, your account should be at least 30 days old; otherwise, they can restrict your stream.

There is a rule that you can go live for 4 hours per stream without retakes. This length was increased from 60 minutes in the recent update. Also, you can repost a live video on your profile if it is more than 15 minutes long. Instagram allows you to schedule a stream from 1 hour to 90 days in advance.

The initial requirement of Instagram Live RTMP is that your content be respectful and updated. Additionally, you need to set your stream to 1920x1080 resolution on a vertical camera. Meanwhile, Instagram gives leverage on the number of followers so that you can start with minimum viewers. Also, there is no need to have a business account for live streaming.

Part 2. How To Live Stream to Instagram With an RTMP?

Setting high-quality live streams encourages people to tune into your broadcast. For this purpose, you need a seamless encoder like OBS . Unfortunately, Instagram doesn’t officially support third-party encoders. To solve this query, you need an effective solution.

Therefore, the following steps guide streaming on Instagram with an RTMP (Real-Time Messaging Protocol). You will also learn how to set the required parameters in this comprehensive guide:

• Step 1. Start with downloading and launching OBS Studio on your PC. The first thing to do is set up vertical camera dimensions for RTMP Instagram live streaming. To access the settings window, hit the “Settings” option in the “Controls” panel.

• Step 2. Look for the “Video” tab in the “Settings” window that opens. After that, enter “1080x1920” in the “Base (Canvas) Resolution” bar. Similarly, add a “1080x1920” value in the “Output (Scaled) Resolution” bar to set a 9:16 aspect ratio for vertical display. Then, hit the “OK” button to apply these changes to your Instagram streams.

• Step 3. After that, you need to add external sources to the scene. Click on the “+” icon in the “Scenes” panel or rename the scene. Once the scene is created, hit the “+” icon of the “Sources” panel. Then, select the “Video Capture Device” option from the menu and rename the device to your liking. After that, choose the video capture device from the “Device” dropdown and hit the “OK” option. Similarly, you can select the “Audio Input Capture” option to introduce an audio device.

• Step 4. To add text overlays on your stream, hit the “+” icon again in the “Sources” panel. Choose the “Text (GDI+)” option and rename your overlay. On the next window, insert your text in the “Text” box. Then, click the “Select Font” button and choose your required font style and size. Additionally, you can change font color, opacity, alignment, background, and more. After customizing the text, hit the “OK” button to save the overlay in the sources section.

• Step 5. Afterward, select the “Stream” option in the settings window of OBS Studio. Set the “Service” to “Custom” from the dropdown. Then, you need to enter the server and stream key to proceed.

• Step 6. To get the server and stream key, visit rtmp.in on your browser. On the main interface of this Instagram RTMP, hit the “GO LIVE ON INSTAGRAM” widget. Then, it asks you to log in to your Instagram account.

• Step 7. Once you’re logged in, it gives you a stream server URL and Stream key. First, copy the Server link and return to the OBS Studio software. Then, paste the link in the “Server” bar. After that, open the RTMP site again and hit the “Create New Broadcast” option.

You can also give a name to your broadcast in the “Broadcast Title” bar. After creating the broadcast, it shows the “Stream Key,” which you can copy. Then, move again to the OBS Stream setting panel and paste the key in the “Stream Key” bar. Lastly, hit the “Apply” option to save all these settings for your stream.

• Step 8. After getting ready, choose the “Start Streaming” option from the “Controls” panel. It starts your stream with selected parameters. To stop the stream, you can select the “Stop Streaming” option.

Part 3. How To Attract a Better Audience During Live Streaming on Instagram?

OBS Studio is an efficient software but offers limited functionality when it comes to engaging streams. Thus, you need an advanced solution that can help you reach global audiences through live streaming. For this purpose, Wondershare Virbo Live becomes an unsung hero for you. It provides AI-powered functions that help to start creative streams and generate more leads.

Moreover, the handy controls of Wondershare Virbo Live allow you to customize live streams to your requirements. Therefore, you can start streaming for different purposes, such as marketing, brand awareness, and more. Additionally, it allows you to set automatic responses and create a Q&A database to keep your audience engaged. Plus, it allows you to select creative AI avatars with different poses and outfits.

Key Features of Virbo Live

1. You can choose different templates and backgrounds for a stunning streaming appearance.
2. Users can write or generate scripts manually using the AI Smart Script feature. For this, they need to add prompts according to the script’s purpose.
3. This tool helps to translate scripts into multiple languages and accents. Also, you can get dubbed audio in different AI voices.

Simple Guide To Start Live Streaming Using Wondershare Virbo Live

Many live streaming tools exist, but Wondershare Virbo Live provides more controls. Now, the thing is how to create a live stream room with this tool. For this, follow the given steps one by one to start live streaming with Virbo Live:

• Step 1. Visit the Official Site To Create a Stream Room

First,open theofficial website of Wondershare Virbo Live tool on your device. Navigate to the window and hit the “Create Stream Room Now” button. Upon doing that, it takes you inside the main interface of the tool.

Get Started Online Free Download

• Step 2. Advance To Create a Blank Livestream Room

Once you get to the tool’s home screen, select the “Create a Blank Livestream Room” option. Then, you can try different customization features to make your livestream room look stunning.

• Step 3. Customize Your Livestream Template and Background

After that, click on the “Template” tab to explore different templates. Choose a template that suits live streaming needs. Furthermore, open the “Background” tab from the same window to check exciting background options. You can select different backgrounds from variating categories in the same window.

• Step 4. Add Script or Use AI Script Generator

Then, you need to provide the script for translation or dubbing. Select the “Text” given in the left side section for this. It provides a text box to type or paste your script text. Choose the “AI Smart Script” option from the bottom left corner if you don’t have a script. Add prompts there, and it will generate your scripts instantly.

• Step 5. Select Creative AI Avatars According to Requirement

Select the “AI avatars” tab to unveil creative avatars. There is also a whole range of AI avatars to choose from. After selecting the one that suits your motive, you can preview your selected AI avatar before launching the stream.

• Step 6. Start Your Livestream With All Selections

After finalizing all the options, you canproceed to start your stream. Select the “Start livestream” option from the top right corner in the same window.

Conclusion

Conclusively, this article intends to provide information about rules and requirements for live streaming on Instagram. You also learned how to live stream to Instagram with an RTMP like OBS Studio. Tools like Wondershare Virbo Live simplify your live streams with AI integration. Also, you can make your broadcast exciting for viewers by using different interactive elements.

A Guide to Using OBS Studio To Stream to Facebook

Live streaming has become essential for many brands to promote their products on a large scale. They use different tools to integrate live stream features with social media platforms. Among all the available options, OBS Studio is one such streaming software that provides a cross-platform approach. You can easily use this open-source tool to stream on Facebook Live.

This article provides sufficient information about OBS and Facebook. It also solves the query about how to start OBS Facebook live streaming with proper guidelines. Moreover, you can find an AI-powered tool that intensifies your live streaming experience.

Part 1. A Brief Overview of OBS and Facebook

According to a Statista report, Facebook is the most-used social network, with over 3 billion monthly visitors. Almost everyone knows about Facebook, but most people are unfamiliar with OBS Studio. This section intends to provide essential information about OBS and its compatibility with Facebook Live:

OBS Studio

OBS Studio is an open-source and free software for streaming and screen casting. Its initial version was released in 2012. Now, this tool is available for macOS, Windows, BSD, and Linux distributions. It helps to record, encode, capture, and broadcast through RTMP, WebRTC, and other protocols. Moreover, OBS Studio supports multiple plug-ins to provide more functions.

Facebook

Mark Zuckerberg launched Facebook to help users connect globally. People started to use it for various purposes because of its extended functionality. Currently, it is helping individuals and companies to do wonders together. Many brands are using it for marketing and generating leads. Moreover, Facebook has even established its position as one of the finest live-selling platforms.

Part 2. How To Stream to Facebook With OBS Studio: A Simple Guide

Streaming live on Facebook provides capabilities to reach global audiences and share content. At the same time, you need an efficient tool like OBS to stream live on this largest social network. Due to some complex options, steamers are still confused about how to use OBS for Facebook Live effectively. In this regard, the following steps make it easy for them to stream to Facebook with OBS Studio.

• Step 1. First of all, launch OBS Studio software on your device. On the main interface, it provides a whole range of options. Click on the “+” icon in the “Scenes” panel at the bottom left corner. Then, rename the scene on the prompt and hit the “OK” button to save it for use every time.

• Step 2. After creating a scene, you need to add sources for audio and video. To add audio input, hit the “+” icon in the “Sources” panel. Then, select the “Audio Input Capture” option from the appeared list. After that, rename the audio source in the “Create new” bar and click the “OK” option. Another panel shows here in which you select the device from the dropdown. After that, hit the “OK” button again to save it.

• Step 3. To add a video capture source, click on the “+” icon again given in the “Sources” panel. Afterward, a list appears from where you select the “Video Capture Device” option. You can rename the source on the next displayed panel and then hit the “OK” button. Select the video source from available devices and customize FPS and resolution. Once you confirm the video source, it starts showing the video using that source.

• Step 4. To proceed to the live streaming feature, click the “Settings” option in the “Controls” section. Navigate to the settings page and select the “Stream” option. After that, click “Service” to check the services list and choose “Facebook Live” from there. Upon doing that, hit the “Get Stream Key” button to get a key for streaming.

• Step 5. It opens the browser and shows the Facebook page through a unique URL. On that page, you can see two options, including “Go live” and “Create event.” Here, you must select “Go Live” to proceed further.

• Step 6. On the next window, select the “Streaming software” option with a key icon. This displays the “Stream Key” for further processing. Click the “Copy” button to get the key in your clipboard.

• Step 7. After copying the key, go back to the OBS Studio tool. Paste the key in the “Stream Key” text box within the Stream Settings and hit the “OK” button.

• Step 8. Afterward, click on the “Start Streaming” function in the “Controls” panel. Then, it immediately starts streaming and shows its parameters in the below bar. To terminate live streaming, hit “Stop Streaming” from the same menu.

Part 3. How To Attract More Live Audiences When Streaming to Facebook With OBS Studio?

As we have mentioned, there are many live-streaming tools in the market. These streaming platforms offer handy features that help users to stream simple content. For instance, OBS is helpful but inefficient enough to produce creative live streams. For this, you need a powerful tool with complete customization options. Wondershare Virbo Live is a well-designed tool to tailor your live streams perfectly.

Interestingly, this tool’s AI Smart Script feature helps generate scripts for marketing streams in instant prompts. You can change the live stream template and background according to your desire. Also, there is a range of AI Avatars with different ethnicities, outfits, and poses for all occasions. Moreover, you can use the tool without downloading it because it offers cloud-based support.

Features of Wondershare Virbo Live To Consider

1. Wondershare Virbo Live has an AI Streamer that provides dubbing in different languages and accents. You can also generate AI voices according to your audience.
2. This cost-efficient tool offers a seamless streaming experience 24/7. Thus, it helps to boost the revenue of your live selling on social platforms.
3. You can customize the size and placement of objects or text on live streams. Also, it helps to use stickers that catch the interest of viewers.

Comprehensive Steps To Create a Streaming Room Using Wondershare Virbo Live

Virbo Live would be a perfect solution for creating customized live-stream rooms. It provides intuitive controls with AI-powered features. Here’s how you can make your streaming room step-by-step with this efficient live-streaming tool.

• Step 1. Access Tool and Advance To Create Stream

Initially, visit the official site of Wondershare Virbo Live and navigate on the main interface. Move slightly down and click the “Create Stream Room Now” option. Afterward, it will take you to the main panel of the tool.

• Step 2. Start With Selecting the Livestream Room Template

To start the customization process, pick the best template from the different choices under the “Livestream Room Template” section. After selecting the template, the window opens and displays the template on the right side of the screen.

• Step 3. Utilize Different Controls To Customize the Template

You can customize the template on the same screen by dragging text or objects. Then, you can select creative avatars from the “AI avatars” tab for your live event. Apart from that, open the “Background” tab to choose stunning backgrounds. Plus, you can introduce “Sticker” based on the requirements of your stream.

• Step 4. Access Options for Human Interaction

After taking care of visuals, hit the “Human interaction” tab from the display’s top left and select the “Microphone” option. Upon doing this, click the “Turn microphone on to take over” button to provide access to your local microphone. After that, you can interact with the audience live when livestreaming on Facebook.

• Step 5. Initiate Your Customized Live Stream Successfully

After finalizing all the selections, you can start live streaming. For that, hit the “Start livestream” button given at the top right corner of the screen. The tool instantly starts your live stream with customized features.

Conclusion

Conclusively, we have presented a detailed overview of OBS Studio and its integration with Facebook Live. You can benefit from simple instructions on how to use OBS Studio for Facebook Live. Wondershare Virbo Live provides innovative functions with AI technology to make your live streams even more exciting. Amazingly, users can seamlessly integrate this tool with all major social networks for live streaming.

Fans worldwide love watching others play video games online, which is becoming a big deal in entertainment. In addition to being fun for viewers, these livestreams are also an excellent source for gamers to make money. For this purpose, Twitch is the most prominent place for live-streaming games, with a traffic of around 140 million people.

However, various other streaming platforms, like Twitch, are coming out as better alternatives. In this article, we’ll explore the best Twitch alternatives for gamers to maximize their gaming talents.

Part 1. A General Overview of Twitch Platform

As mentioned earlier, Twitch is one of the biggest platforms where people can watch others play games live. It started in 2011 and has over 140 million people using it monthly. You can freely chat and follow streamers playing games on this platform. Also, this site helps popular streamers make money through subscriptions, ads, and sponsorships.

Other than that, they have events like TwitchCon, where people in the industry get together. To stream on Twitch, you must have an account first. You can create your channel where your streams will be shown. However, registration is not necessary to view live-streaming events:

Key Features of Twitch

1. On Twitch, viewers can talk to streamers through live chat while streaming online.
2. Game streams on Twitch are organized into different categories for the viewers’ ease.
3. Various social tools translate chat for people from different countries to understand polls.
4. It has a Moobot feature that helps streamers automate messages to interact with viewers.

Part 2. Discovering the Best Alternatives to Twitch Available in 2024

Since Twitch is famous for gaming and live streaming, many other platforms are emerging, too. All these Twitch alternatives have excellent features to engage their users. They can fit your interests better with advanced capabilities. The following are other live streaming platforms like Twitch to assist you in choosing the best alternative:

1. Kick

Kick.com is one of the best live-streaming platforms, challenging Twitch’s dominance. This site was founded in December 2022 with the partnerships of Adin Ross, xQc, and others. Its viewership skyrocketed by 404%, attracting millions of active streamers and viewers alike. During broadcasting live sessions, the host can mute any viewer, spreading negativity. It allows you to pop out the chat to display on the big screen to engage your audience.

Key Features

1. Kick has a lower entry barrier, making it easier for newcomers to get noticed.
2. It offers a massive 95% revenue split to content creators, compared to Twitch’s 50%.
3. You can find various communities on this forum, each with a unique vibe and rules.

Pricing

Free to Use

2. Facebook Gaming

If you want to expand your gameplay streaming, Facebook is streaming services like Twitch. It allows you to use its mobile app to go live from your phone, wherever you are. You can connect streaming software like Streamlabs, OBS, and XSplit with your Facebook page and go for a live session. One of its leading advantages over Twitch is using an existing fan base to get an organic boost.

Key Features

1. You can find your expiring, saved, and dismissed streams in an organized way to track the record.
2. Before going live, you can customize the chat rules for your viewers for a smooth experience.
3. The posts and stories tab manages live videos and upcoming content items for you.

Pricing

Free to Use

3.Trovo

The ultimate destination for gamers where they can take center stage is Trovo. This live streaming platform, like Twitch,offers a range of advanced features to elevate your stream. It stands out from Twitch with its focus on building community by providing discoverability tools. The streaming service makes it easy for viewers to find you and find your audience for you.

Key Features

1. With Boost Rocket and Vibetags, you can get featured on the front page and explore trends.
2. You can engage with the audience with features like earning gems and winning treasure boxes.
3. It allows you to attend Discord discussions and Dev Corner Stream events with fellow gamers.

Pricing

Tier-up paid subscription for every channel.

4. Dlive

Dlive serves as a revolutionary streaming website like Twitch.This platform aims to empower creators and viewers through a unique reward system. Unlike Twitch, it is built on blockchain technology to put platform ownership in the hands of its users. Its 75% distribution of each subscription and gift to the content creator’s wallet sets it apart.

Key Features

1. Users can earn rewards for watching, chatting, and sharing content through virtual currencies like Lemon and BTT.
2. It offers an ad-free experience for viewers to enjoy uninterrupted videos without commercials.
3. The platform provides a supportive community of broadcasters and viewers to share interests.

Pricing

No Premium Subscription

5. YouTube Gaming

YouTube Gaming is a live streaming platform like Twitch where gamers can stream their gameplay. Also, it allows them to interact with viewers. Audiences can get an enjoyable experience by watching live streams with chat rooms. Also, this platform enables you to create thumbnails for live streams. Hosts can keep up to 70% of the subscription revenue using this platform.

Key Features

1. Better discoverability and the monetization of on-demand videos make it a preferred option.
2. Viewers don’t need to subscribe to the channel to interact with streaming content on YouTube.
3. It allows for streaming in 4K resolution to enhance the viewership.

Pricing

Free to Use

6. Caffeine

Caffeine offers opportunities to connect with your audience in real-time during live streaming. You can monetize your content without hurdles on this streaming service like Twitch. Also, it has many games, so you can find something you like. Compared to Twitch, Caffeine is easier to use, has less clutter, and has fewer ads.

Key Features

1. The fast video streaming technology lets you connect with fans with instant reactions.
2. It allows you to immediately make money from your content; no partner program is needed.
3. Users can enjoy exclusive partnership opportunities with finance, production, and marketing teams.

Pricing

No charges except paid invitations.

Part 3. Stream Better Gaming Content With Wondershare Virbo Live

In a crowded online world, we can find diverse content for entertainment purposes. However, to make yourself stand out, you need to do something new in the online ecosystem. One big problem is finding the best engaging material for publishing online to win the audience’s attention. However, many innovative solutions have emerged to address these concerns.

Wondershare Virbo Live emerges as one of the leading tools to let you elevate your gaming content. You can create customizable Q&A repositories to respond to viewer questions and comments in real-time. It offers continuous 24/7 broadcasting on different social platforms without interruptions. The microphone integration enables voice-driven interactions during your stream.

Features That Highlight Wondershare Virbo Live

1. Adding Interactivity For User Communication: AI-driven streamers can add excitement and interactivity to gaming sessions for your audience.
2. Supports Multiple Language Translations: It offers the integration of multiple languages and accents to connect with gamers across the world.
3. AI Script Generation: You can keep your viewers hooked with engaging AI scripts to fill every moment with action.

Step-by-Step Guide to Creating a Stream Room on Wondershare Virbo Live

With Wondershare Virbo Live, you have everything you need to create compelling gaming content. After creating interactive content, you can go live on streaming platforms like Twitch. Here are the simple steps to follow for creating a steam room for your gaming sessions:

• Step 1. Visit the Official Website To Create Stream Room

To start the process, search the official website of the tool through the internet. After accessing the main page, choose the “Create Stream Room Now” button from the left side. This will move you to a new window to select a template from the available options.

• Step 2. Choose Your Preferred Preset Template

Under the “Livestream Room Template,” opt for the template that fits your requirements. Now, you’ll be directed to a new window for further customization of the selected template.

• Step 3. Upload Audio From the System

In the upcoming window, head to the left and click on the “Audio” tab under the “Script lines” section. Then, tap the “Upload Local Voice” button to browse the audio file from the system to use from gameplay.

• Step 4. Customize the Template and Go for Live Streaming

Next, you can click the “Background” tab to alter the background according to the game. You can change the streamer within the same template after pressing the “AI Avatars” tab. Finally, select the “Start Livestream” button at the top right to publish your video on streaming websites like Twitch.

Conclusion

Technological evolution opens a new gateway for gamers to show their skills. Throughout the article, we explored the best Twitch alternatives to stream the content. We also discussed the need for new, better ways to get noticed online. This is where Wondershare Virbo Live is a great option for users, as they can utilize its AI capabilities to elevate their gameplay sessions.

Today, we mostly shop online to avoid the hassle of shopping in physical stores. Instead of just clicking on items to buy, you can watch live videos where people show off products. Moreover, live shopping is getting popular because it feels more real and interactive.

However, there is still room for improvement for live shopping apps to make shopping better. This article explores the best live shopping appsto innovate your shopping experience.

Part 1. Top 10 Live Streaming Shopping Platforms To Consider in 2024

People look forward for live-streaming platforms that are easy to use and have many different things to buy. In 2024, some platforms have become popular because they offer features such as live videos. Since this is the highlight of this article, the following are the top 10 livestream shopping apps that are getting attention from shoppers:

1. Wondershare Virbo Live

Wondershare Virbo Live is an innovative platform that simplifies the process of live selling for users. It offers a comprehensive solution in a single place. From creating live shopping rooms to seamless broadcasts, everything is managed within this platform. Plus, AI integration enhances content creation and engagement during live streams. With a cloud-based operation, Virbo Live operates directly without downloading.

You can utilize the platform’s AI avatars or VTubers to host live shopping events. These avatars mimic natural movements and can be customized according to customer needs. They reflect various ethnicities, poses, and attire by ensuring relatability in every interaction.

Get Started Online Free Download

Key Features

1. Wondershare Virbo Live ensures a diverse global audience can connect with the content. It supports multiple languages and accents, including English, German, and Japanese.
2. This best live shopping appstreamlines content creation with AI-driven script generation. Users can generate engaging shopping scripts for live streams to save time.
3. It enables users to enhance audience interaction by setting up automatic responses. By creating a customized Q&A database, users can connect with their audience more smartly.

Steps of Creating a Stream Room in Virbo Live

The live streaming selling app uses AI technology and generates customized avatars. This helps sellers connect better with their viewers and sell more products. Let’s learn more on how to make your stream room and start selling with Wondershare Virbo Live:

Step 1. Access the Online Tool for Creating Your Stream Room

Start by opening your preferred web browser and lead to the official Virbo Live website. On the main interface, head to the left side of the screen and click on the “Create Stream Room Now” button.

Get Started Online Free Download

Step 2. Begin Customizing Your Livestream Room

After entering the editing window of the tool, you’ll be able to personalize your AI avatars for live selling content. Proceed towards the “Create a Blank Livestream Room” button on the upper part of the window.

Step 3. Choose Your Favorite AI Avatar

In the next window, select the “AI avatars” tab at the top right corner. This opens a dialog box displaying various avatars in different poses and outfits. From there, opt for the avatar that best suits your needs. You can preview your selection on the right side of the window.

Step 4. Customize the Background According to Video Requirements

Now, click on the “Background” tab and choose the background that you want to use for showcasing your products. Select the category that suits your needs and proceed with the live-streaming setup. You can also use the “Upload background” button for adding media under defined requirements from Virbo Live.

Step 5. Include Text or Add Microphone for Live Interaction

Navigate to the left side of the screen for adding the script or finalize the nature of the content that will be spoken across the live video. Use the “Script lines” option for adding or generating a script for the live video. Conversely, you can access the “Human interaction” section to select the microphone for live interaction during streaming.

Step 6. Start Broadcasting Your Products Live

After finalizing all your selections, it is time to start live streaming. Simply hit the “Start Livestream” button from the top right corner of the screen to watch as your input comes to life in real time.

2. TikTok Shop

TikTok Shop offers a platform for seamless shopping experiences within the TikTok app. It integrates entertainment with commerce and allows brands to connect with audiences. With features like scalable ecosystems, TikTok Shop ensures a convenient shopping experience. Additionally, it offers integration with major platforms, including YouTube, Instagram, and Facebook.

Key Features

1. Sellers can promote, sell, and engage with their audience in real time through live streaming.
2. It has an Affiliate Program that allows shoppers to interact with thousands of content creators.
3. This platform has an integrated in-app checkout to help in buyers’ journey. It streamlines the process by allowing users to discover and purchase items within the same platform.

3. Bambuser

Bambuser stands out due to its ability to increase engagement with social video commerce. It provides an immersive shopping experience that keeps customers coming back for more. Brands can welcome infinite customers into highly engaging shoppable videos on their native site. Also, Bambuser can be integrated into various platforms, including websites, social media channels, and mobile apps.

Key Features

1. The app allows customers to complete their purchases while staying at the platform.
2. The livestream shopping appoffers full white-labeling capabilities. This capability empowers users to customize the platform for their brand identity.
3. Bambuser allows you to interact with the buyers with shoppable video calls.

4. Live Shopping by LiveMeUp

For engaging livestream shopping app, Live Shopping by LiveMeUp is a good option to consider. The platform brings the excitement of TikTok-style live video shopping or shoppable Instagram videos onto the Shopify-influenced ecosystem. This online forum stands out for its customizable video player and deep analytical procession. By integrating it into their Shopify store, businesses can drive higher conversion rates and customer interaction.

Key Features

1. The app instantly loads videos without impacting your store’s speed.
2. The integration with social platforms like YouTube, Facebook, and Instagram maximizes exposure.
3. Live Shopping by LiveMeUp provides sellers with deep analytics related to customer data.

5. CommentSold

CommentSold is revolutionizing the live selling world with its diversified live selling features. This live-streaming selling app empowers businesses to transform their product listings. You can turn your online store into virtual events to broadcast across many channels. Apart from the basic social media platform support, it integrates with platforms like Shopify, Stripe, Sezzle, and more for a diversified experience.

Key Features

1. With one-step integration, businesses can reach customers where they prefer to shop.
2. Customers can easily cart and purchase items during live-stream shopping events.
3. It automates time-consuming administrative tasks such as invoicing and inventory management.

6. SoldLive: FB & IG Live Selling

There aren’t many live-streaming selling app that seamlessly integrate with social platforms such as Facebook and Instagram. With a direct integration into Shopify admin platform, SoldLive simplifies the selling process. This feature makes it easy for shoppers to purchase during live sales. The automation offered by the app streamlines operations and saves businesses valuable resources.

Key Features

1. Its integration with Facebook Live and Instagram Live allows businesses to connect to various social pages.
2. This platform automates the live selling process, including generating invoices.
3. You can live stream on various social platforms simultaneously using SoldLive’s system.

7. QVC Live

The QVC App is a mobile livestreaming shopping app for a seamless smartphone shopping experience. You can get it on iPhone, Android, tablet, and Apple TV. It offers exclusive deals, product discovery, and effortless transactions. Also, it has integration with QVC’s live television, which broadcasts content across 3 networks. The app allows for a transition between browsing products and watching live demonstrations.

Key Features

1. You can make use of Voice Search features to make navigation even easier.
2. With live television broadcasts streamed through the app, users can shop while watching.
3. Timely notifications ensure that users never miss out on special promotions.

8. Showday Live & Shoppable Video

When looking for innovation in online video shopping app, Showday Live offers several exceptional features. Customers can purchase showcased products without leaving the video with an in-video cart. It integrates with every Shopify theme, requiring no code for installation. This integration ensures that product feeds and transactions are in synchronization with the Shopify store.

Key Features

1. Showday can integrate with platforms, including Facebook, YouTube, and Google Analytics.
2. It is equipped with a variety of engagement features like vouchers to convert viewers into customers.
3. This app has marketing tools to gather and analyze valuable consumer data.

9. Facebook Live

Facebook Live enables businesses to connect with their audience or followers in real time. Also, you can drive meaningful communication with live polls and featured links. From personal broadcasts to large-scale events, it provides users with the tools they need. The app supports integrations with video conferencing software providers like Zoom and BlueJeans.

Key Features

1. Sellers can respond to buyers’ questions and comments in real-time.
2. By broadcasting live content directly to the Facebook Page, you can expand your reach.
3. This lives selling apphelps you broadcast to Facebook Live from Messenger Rooms.

10. NTWRK

There are specific options in live selling when users want to showcase their products through live auctions. NTWRK is the premier destination for sellers looking to connect with a dynamic audience. Sellers can choose how they want to upload and manage their inventory. It can be done through the NTWRK seller dashboard or by syncing their Shopify account.

Key Features

1. It provides sellers with innovative ways, including hosting live auctions and selling drops.
2. You can integrate this app into an existing Shopify account.
3. NTWRK is available on Google Play and App Store for mobile access.

Part 2. Comparative Overview of Top Live-Streaming Shopping Platforms

In this section, we’ll compare different the discussed live shopping apps that let businesses live-stream events. Each platform has its own special features, thus let’s see how they measure up against each other:

Platforms	Ratings	Availability and Integration	Effectiveness	AI Avatars	AI Voices	Ease-of-Use
Virbo Live	4.9	Web Based, Integrates with Most of Streaming Platforms	High	✓	✓	✓
TikTok Shop	4.6	TikTok app	High	X	X	✓
Bambuser Live Video Shopping	4.8	Websites, Social Media Channels, Mobile apps	High	X	X	X
Live Shopping by LiveMeUp	4.3	Shopify, YouTube, Facebook, and Instagram	Low	X	X	✓
CommentSold	4.5	Facebook, Instagram, Messenger, Shopify	Medium	X	X	X
SoldLive: FB & IG Live Selling	4.7	Shopify	High	X	X	✓
QVC Live	4.4	iOS, Android, Tablet, Apple TV	Low	X	X	X
Showday Live & Shoppable Video	4.6	Shopify	Medium	X	X	✓
Facebook Live	4.3	Web, Mobile	High	X	X	✓
NTWRK	4.2	Online, iOS, Android	Low	X	X	X

Conclusion

In conclusion, we’ve learned that live streaming is becoming essential for online shopping. Businesses are using it to connect with customers in real-time. In our comparison, we looked at different shoppable video streaming app. One standout platform is Wondershare Virbo Live, which is excellent at helping businesses create engaging streams. Its AI-powered avatars enhance customer interactions and generate more sales.

Conclusion

In conclusion, we’ve learned that live streaming is becoming essential for online shopping. Businesses are using it to connect with customers in real-time. In our comparison, we looked at different shoppable video streaming app. One standout platform is Wondershare Virbo Live, which is excellent at helping businesses create engaging streams. Its AI-powered avatars enhance customer interactions and generate more sales.

Secrets for TikTok Live Studio Success

TikTok has changed the streaming world. With millions of users on the platform, TikTok Live Studio is a tool that allows you to stream and go live with ease and better engagement. TikTok has realized the power of streaming and is now competing with some of the biggest platforms like Facebook Live, Twitch, and YouTube.

But if you want to grow your TikTok using the Live Studio, then we have a complete guideline of how to go from a beginner streamer to an advanced one.

Part 1: Basic Knowledge of Pro Tips for TikTok Live Studio Success

We live in an attention economy where live streaming has become the pinnacle of entertainment. You see many creators like Adin Ross, N3on, and Sneako making the move and becoming one of the biggest streamers out there, earning millions of dollars per year.

The studio behind TikTok saw the potential and decided to allow live streaming, which is one of the best ways creators can interact with their audience. However, as the platform got bigger, TikTok introduced its official Live Studio tool that aims to set streamers up for success.

So what exactly is Live Studio? LIVE Studio is TikTok-dedicated streaming software that lets you stream games on TikTok, connect with the community, receive gifts, and subscriptions, and easily create high-quality content for your viewers to enjoy.

So how does it work?

01 How does TikTok Live Studio work?

Being a comprehensive live streaming software, creators who want to use Live Studio will need to at least have 1000 followers to unlock and access this wonderful software. TikTok LIVE Studio has helped gaming creators up their TikTok Live experience, experience true monetization, and connect deeply with their viewers.

However, if you want to be a gaming-related creator, you must have posted game-related short videos or gone live while playing a game of your choice. But with non-gamers, the policy is different. You need at least 10,000 followers to have access to the LIVE Studio.

02 Benefits and Features of TikTok Live Studio

Tik Tok LIVE Studio provides many features that make streaming a breeze. Especially when you are a gamer, you get so many intuitive controls that it turns your TikTok into an analytical dashboard where you can understand your audience a bit better.

Firstly, Live Studio TikTok makes it easier for beginners to go live and get their streaming career started. It is simple to use and easy to get started when there is a dedicated tool for streaming.

Secondly, you can engage with viewers like a pro using streaming-oriented features like LIVE, LIVE Goal, Highlight, and more. It sets up a whole system for you to follow and improve, allowing you to take your streaming career to the next level.

Moreover, with TikTok LIVE Studio, you can also chat with your viewers through an in-game chatbox. From reacting to their comments and receiving gifts, Live Studio provides all the options for streamers to leverage.

Part 2: Pro Tips for TikTok Live Studio Success

1. Select AI-powered streaming tools to ease the workload

We live in an AI-focused world where even gamers tend to move towards AI avatars instead of displaying themselves playing the game. If you have been a fan of vTubers and want a similar streaming style for your gaming TikTok Live, then you should try Virbo Live .

Moreover, in the modern world, TikTok commerce has been blowing up with shops showcasing their products and getting the most return of the content that they are making. But with virtual live avatars in Virbo, you can take it up a notch and get your TikTok store to sell better with greater engagement.

First of all, you are going to save a lot of money when it comes to using an AI avatar since you won’t need to hire a person to do everything for you. Secondly, using these VTubers will give you a boost in revenue especially when there is a live shopping event.

Lastly, with 24/7 seamless AI streaming, you can plan the stream ahead of time and get much more out of your livestreams. Here are some of Virbo’s live-streaming features.

Features of Virbo Live

• AI Live Shopping: Virbo offers 24/7 live avatars that you can use to set up AI live shopping right on your TikTok page. You don’t need any human model present and you can showcase your product on the TikTok page as you like.
• Realistic AI-Driven Avatars: All avatars are realistic and the vTubers can perfectly mimic natural movements. From different ethnicities, poses, and attire, you have the freedom to choose anything.
• Multiple Languages and Accents: Virbo offers multiple languages and accents that various avatars can have. Hence, you can break the language barrier and create live streams in various languages to target the native people.

2. Set your objectives for TikTok Live

When it comes to going live on TikTok, you also need to set your objectives. TikTok Live Studio provides many features that you can leverage. Hence, by planning your actions, you can make the best out of going live on TikTok

For example, before your stream starts, ask yourself, what are your objectives? Do you want more views, more people engaged, more conversations, monetization? Once you have the goal in mind, then you can leverage TikTok Live Studio and make the most return out of your effective live session.

3. Promote your live beforehand

Before you go live using TikTok Live Studio, you need to promote your life. It is important to build up anticipation before actually going live on the platform. Hence, when you announce that you are going live and also tease what is going to be in the video, you improve your chances of getting more viewers to join, especially if you have an audience already.

One of the best ways to promote is simply to make an engaging TikTok that only teases the content of your upcoming live session, sparking the curiosity factor amongst the potential viewers.

4. Timing matters the most

The right time when you push out your content is what matters the most. The same is true with YouTube, Facebook, Instagram, and most other platforms. With TikTok, you must understand where your audience is mostly active in

How do you find that? Well, you need to understand your audience deeply and when they are mostly active. For example, your audience could be active on TikTok on a certain time and that’s where pushing your livestream will get the most results.

5. Take care of technical aspects

Most people ignore the technical aspects of TikTok livestream. This is especially true if you want to come in front of the camera for live streaming purposes. For example, you need to make sure that your lighting, sound, and connectivity are perfect so nothing hinders the experience of your audience.

With TikTok Live Studio, you can handle the hardware, which devices you want to connect, and the overall quality of your live streams. So, when you address the technical aspects the right way, you increase your chances of engaging the audience.

Part 3: Step Guidance to Start TikTok Live Studio

Step 1 Download TikTok Live Studio

Visit the official website of TikTok Live Studio and download it for your Windows. But you can also log in to your TikTok account and download Live Studio from there. But if you don’t see the TikTok Live Studio download button in your TikTok app, then that means the software might not be available in your region.

Step 2 Install and Login TikTok Live Studio

After completing the download, you need to install the software on your Windows PC or laptop. Give it all the permission that it needs and after you are done installing it on your machine, you need to log in just like you log in to your TikTok. The application will allow you to choose various options like Facebook, Google, and Twitter login.

Step 3 Setting up LIVE Studio and going live

Once you are logged in, you can either skip the process or Set Up so that everything will go under your supervision. You will need to select things like Microphone, Camera settings, Streaming Settings, and more. Once everything is set up, you just need to click Go Live, and your live stream will be started.

Conclusion

TikTok Live Studio is one of the best live streaming tools you will find. The regular TikTok app is quite limited, especially if you are a streamer trying to make it on the TikTok world.

There is so much competition on the TikTok streaming service, but with Live Studio, you get a lot of freedom and tools to measure your progress in the competitive TikTok world.

TikTok has changed the streaming world. With millions of users on the platform, TikTok Live Studio is a tool that allows you to stream and go live with ease and better engagement. TikTok has realized the power of streaming and is now competing with some of the biggest platforms like Facebook Live, Twitch, and YouTube.

But if you want to grow your TikTok using the Live Studio, then we have a complete guideline of how to go from a beginner streamer to an advanced one.

Part 1: Basic Knowledge of Pro Tips for TikTok Live Studio Success

We live in an attention economy where live streaming has become the pinnacle of entertainment. You see many creators like Adin Ross, N3on, and Sneako making the move and becoming one of the biggest streamers out there, earning millions of dollars per year.

The studio behind TikTok saw the potential and decided to allow live streaming, which is one of the best ways creators can interact with their audience. However, as the platform got bigger, TikTok introduced its official Live Studio tool that aims to set streamers up for success.

So what exactly is Live Studio? LIVE Studio is TikTok-dedicated streaming software that lets you stream games on TikTok, connect with the community, receive gifts, and subscriptions, and easily create high-quality content for your viewers to enjoy.

So how does it work?

01 How does TikTok Live Studio work?

Being a comprehensive live streaming software, creators who want to use Live Studio will need to at least have 1000 followers to unlock and access this wonderful software. TikTok LIVE Studio has helped gaming creators up their TikTok Live experience, experience true monetization, and connect deeply with their viewers.

However, if you want to be a gaming-related creator, you must have posted game-related short videos or gone live while playing a game of your choice. But with non-gamers, the policy is different. You need at least 10,000 followers to have access to the LIVE Studio.

02 Benefits and Features of TikTok Live Studio

Tik Tok LIVE Studio provides many features that make streaming a breeze. Especially when you are a gamer, you get so many intuitive controls that it turns your TikTok into an analytical dashboard where you can understand your audience a bit better.

Firstly, Live Studio TikTok makes it easier for beginners to go live and get their streaming career started. It is simple to use and easy to get started when there is a dedicated tool for streaming.

Secondly, you can engage with viewers like a pro using streaming-oriented features like LIVE, LIVE Goal, Highlight, and more. It sets up a whole system for you to follow and improve, allowing you to take your streaming career to the next level.

Moreover, with TikTok LIVE Studio, you can also chat with your viewers through an in-game chatbox. From reacting to their comments and receiving gifts, Live Studio provides all the options for streamers to leverage.

Part 2: Pro Tips for TikTok Live Studio Success

1. Select AI-powered streaming tools to ease the workload

We live in an AI-focused world where even gamers tend to move towards AI avatars instead of displaying themselves playing the game. If you have been a fan of vTubers and want a similar streaming style for your gaming TikTok Live, then you should try Virbo Live .

Moreover, in the modern world, TikTok commerce has been blowing up with shops showcasing their products and getting the most return of the content that they are making. But with virtual live avatars in Virbo, you can take it up a notch and get your TikTok store to sell better with greater engagement.

First of all, you are going to save a lot of money when it comes to using an AI avatar since you won’t need to hire a person to do everything for you. Secondly, using these VTubers will give you a boost in revenue especially when there is a live shopping event.

Lastly, with 24/7 seamless AI streaming, you can plan the stream ahead of time and get much more out of your livestreams. Here are some of Virbo’s live-streaming features.

Features of Virbo Live

• AI Live Shopping: Virbo offers 24/7 live avatars that you can use to set up AI live shopping right on your TikTok page. You don’t need any human model present and you can showcase your product on the TikTok page as you like.
• Realistic AI-Driven Avatars: All avatars are realistic and the vTubers can perfectly mimic natural movements. From different ethnicities, poses, and attire, you have the freedom to choose anything.
• Multiple Languages and Accents: Virbo offers multiple languages and accents that various avatars can have. Hence, you can break the language barrier and create live streams in various languages to target the native people.

2. Set your objectives for TikTok Live

When it comes to going live on TikTok, you also need to set your objectives. TikTok Live Studio provides many features that you can leverage. Hence, by planning your actions, you can make the best out of going live on TikTok

For example, before your stream starts, ask yourself, what are your objectives? Do you want more views, more people engaged, more conversations, monetization? Once you have the goal in mind, then you can leverage TikTok Live Studio and make the most return out of your effective live session.

3. Promote your live beforehand

Before you go live using TikTok Live Studio, you need to promote your life. It is important to build up anticipation before actually going live on the platform. Hence, when you announce that you are going live and also tease what is going to be in the video, you improve your chances of getting more viewers to join, especially if you have an audience already.

One of the best ways to promote is simply to make an engaging TikTok that only teases the content of your upcoming live session, sparking the curiosity factor amongst the potential viewers.

4. Timing matters the most

The right time when you push out your content is what matters the most. The same is true with YouTube, Facebook, Instagram, and most other platforms. With TikTok, you must understand where your audience is mostly active in

How do you find that? Well, you need to understand your audience deeply and when they are mostly active. For example, your audience could be active on TikTok on a certain time and that’s where pushing your livestream will get the most results.

5. Take care of technical aspects

Most people ignore the technical aspects of TikTok livestream. This is especially true if you want to come in front of the camera for live streaming purposes. For example, you need to make sure that your lighting, sound, and connectivity are perfect so nothing hinders the experience of your audience.

With TikTok Live Studio, you can handle the hardware, which devices you want to connect, and the overall quality of your live streams. So, when you address the technical aspects the right way, you increase your chances of engaging the audience.

Part 3: Step Guidance to Start TikTok Live Studio

Step 1 Download TikTok Live Studio

Visit the official website of TikTok Live Studio and download it for your Windows. But you can also log in to your TikTok account and download Live Studio from there. But if you don’t see the TikTok Live Studio download button in your TikTok app, then that means the software might not be available in your region.

Step 2 Install and Login TikTok Live Studio

After completing the download, you need to install the software on your Windows PC or laptop. Give it all the permission that it needs and after you are done installing it on your machine, you need to log in just like you log in to your TikTok. The application will allow you to choose various options like Facebook, Google, and Twitter login.

Step 3 Setting up LIVE Studio and going live

Once you are logged in, you can either skip the process or Set Up so that everything will go under your supervision. You will need to select things like Microphone, Camera settings, Streaming Settings, and more. Once everything is set up, you just need to click Go Live, and your live stream will be started.

Conclusion

TikTok Live Studio is one of the best live streaming tools you will find. The regular TikTok app is quite limited, especially if you are a streamer trying to make it on the TikTok world.

There is so much competition on the TikTok streaming service, but with Live Studio, you get a lot of freedom and tools to measure your progress in the competitive TikTok world.

Also read: